Tag Archives: amazon search engine optimization

How to give keywords in Amazon

Amazon is a search engine and it is comparatively easier than Google to rank for certain keywords. But if you repeat the keywords, it does not count as it is just stuffing your character. It provides a very simple platform where sellers can provide customers with all the relevant data for the empty fields, which makes it very easy to implement any changes.

How to give keywords in AMAZON

How Amazon Search Terms are used

You can find products on Amazon only if they contain all the search terms a user enters during their product finding time. On Amazon, keyword optimization is much different than other search engines. You need to make sure that your product contains all the search terms a user enters for the search query and equip them with a lot of relevant search terms.
You can now use Amazon’s backend search fields by including all relevant search terms.

Prioritize certain keywords

Amazon has made changes in the character restrictions for Seller Central backend search fields. You can only use 249 characters in the backend search fields. The spaces, commas, and hyphens are included in the character count.
You need to start prioritizing a list of most relevant keywords for your product. In order to cover different keyword combinations, you need not to reuse any keywords. Make everything as unique as you can.
You should want your listing to be as relevant as possible so that your visibility, sales and overall rank in the search results grow. There are three main things you need to optimize for:
1. Visibility
2. Relevance
3. Conversions
You want the customers to see, click and buy your product. This is how it will happen.

Saving characters in Seller Central backend search fields

Your Amazon product should contain certain elements such as:
Brand name
Product line
Key feature
Product type
Colour
Size
Packaging/Quantity

In order to save space when entering Amazon search terms into the back end of Seller Central, you can avoid repetitions by using hyphenated keywords.

You also don’t need to differentiate between singular and plural forms because both get included in the search automatically.

There is no distinction made between the upper case letters and lower case letters.

Filler words and stop words are not included either, and exclamation marks should be avoided because it will only appear in a search query if exactly looked up that way.

In order to separate keywords, you should stick to just using single spaces as commas are not required and all they do is take up valuable character space.

All the keywords and key phrases that are not important enough to be a part of your title, bullets, or product description should fall into the Search Terms section in the back-end.

There are certain keyword research tools for you to check out and use them in order to increase your rankings.

Sonar – it is a free Amazon keyword research tool which helps you find all the important keywords you need to rank your product. Sonar will automatically provide a search volume estimate with the best keyword recommendations.

Merchant Words –They collect searches from Amazon shoppers which allows them to quickly find out the trends and what the customers actually want.

We know now that Amazon’ s search engine algorithm works in a certain way and that you must be smart when it comes to putting keywords. Using these techniques, you can rank higher and get more conversions than you would have gotten had you not followed this procedure.

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Ways to promote your Amazon listing

In this technologically driven world, it’s not easy to flag off new products on Amazon is very difficult these days. The markets are competitive, and if you want to get more buyers, you will have to promote your Amazon listing. You need to promote your product to get more visitors and it will lead to better sales.

Here are five methods to promote your Amazon listing:

1. Sponsored Ads & Promotions

Tips to follow to promote your Amazon Listing Using Sponsored Ads & Promos

  • Choose a Good Product

If you want greater sales, you will have to use the right keywords to attract the most customers. For that to happen, you’ll need a good product that will bring you good customers.

  • Using today’s Deals

Short timed deals are posted on Amazon’s “Today’s Deals”. They can be used to increase the ranking of your sales. The buyers can only purchase one item and Amazon will promote it best.

2. Social Media

Social Media promotes products, gains trust and attracts customers.

 

Promote Amazon Product on social media

 

How to make optimum use of Social Media to Promote Your Amazon Listing

  • Choose your channel

Analyze and pick the best Social Media platform that suits your brand the best. Focus only on that place.

  • Construct Your Brand

Analyze and study competitor brands and learn what they’re doing. Social media is supposed to be fun- draw audience attention to your brand, interesting and social. Keep your audience in mind. Therefore it’s vital to create content that get’s shared ahead- so create content to entertain, educate and convince the audience.

  • Find Social Media Influencers

When social media influencers promote your products, people who follow them are interested and may be looking forward to purchase your products. It’s best to connect and to reach out to the influencers to make promotional deals.

  • Paid Advertisements

Until you have a large number of followers, you will have to run paid marketing campaigns to help gain a good audience.

3. Blogging

Blogs are great places to reach new audiences. It provides information about your products and keeps them updated about your brand.

 

Promote Amazon Product through blogging

 

Tips for Blogging to Promote Your Products

  • Create a Blog

You must build your own blog and write for self or hire a professional content writer to write useful content related to your products.

  • Promote your content on other high ranking Blogs & Websites

Make optimum use of social media influencing and ask other blogs and website to promote your Amazon listing. Run promotional content on other high ranking sites and platforms.

  • Post Regularly

Depending upon the amount of content you post, you will be noticed by various search engines. Take into consideration your audience core requirement and provide relevant content.

4. Build an Email List

Create an email list for your business to improve revenue and maximize customer value.

Make use of these tips For Using Email Lists to Promote Amazon Product Listings

  • Send automated emails to your customers

Using Jump Send, you can send automated email campaigns to your customers and receive reviews and great feedback.

  • Make Your Own Audience

Collect your emails to know how you interact with your customers.

  • Create incomplete perceptions

Provide important but incomplete material. This leaves the audience wanting for more and hence helps you showcase your knowledge.

5. Deal Websites

You can use this place to distribute deals for your products. This helps you in generating sales, getting higher ranking and better exposure.

Know how to use Amazon Deal Sites to Promote Product Listings

  • Find a good Deal Site

Find the best platforms to promote your offers and deals.

  • Don’t give away free stuff

People are always shopping for deals. However, make sure to cover your cost of goods and Amazon fees before deciding on a particular promotion.

  • Check your keyword ranking

Whenever you want to measure the results of promotions you make on social media, you can choose to track your keyword ranking using a reputed keyword ranking site.

  • Follow Up

The customers you receive from your promotions must be given full service and satisfaction. Send those emails, valuable feedback, reviews or even a good amount of sales.

Conclusion

It can be frustrating and a roller coaster ride to launch a product on Amazon and get the needed breakthrough and increase in product revenue. However, once you find a method, you can use it for all your products.

 

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6 tips Amazon sellers should know to enhance sales

Amazon is the world’s biggest internet retailer. It presents an excellent opportunity for sellers to gain good profits and customers. Here are six methods to learn how to enhance your sales and get better rankings on Amazon

Enhance Sales on Amazon

 

1. Get Reviews from Customers

Customer reviews matter the most in the world of online shopping. People trust customer reviews more than the product itself. Personal recommendations and customer reviews are just as important.
You need to think beyond the obvious and find reviews with media involved. Reviews that include videos or a product picture can be of great help. If you know someone who bought the product, get them to review it.

Most of the Amazon buyers fail to review the product that they buy. You can use Feedback Five to get more feedback. It also helps get rid of negative comments.

2. Give your products away for free

This does not have a good impact in short term, but it highly benefits in long-term. If you want your products to be displayed, you need to get good reviews and in plenty. You can offer your customers a 99% discount code in exchange for a review. This instantly improves your Amazon ranking and helps customers to think of you the next time they go online shopping. This also gains you some reasonable amount of goodwill. This way, if they want an item in the future, your products will be the one they will search for.

3. Improve your SEO

Amazon looks at everything from seller rating, price, and keywords in the product’s title.
When it comes to the product title, you have a character limit of 500 characters. In this, you can include as many keywords as possible. This ensures that your product is visible. According to Amazon, you should also add brand, description, material, colour, size, and quantity. You can use the Amazon Keyword Tool, which helps you find keywords and they are from 1-10. Amazon offers a keyword field to include any keywords that you have already used in the product title. But only five keywords are allowed, so make your pick.

4. Stay competitive to get the Buy Box

Most sellers avoid Amazon as it is very competitive. According to Amazon, not only is availability, fulfilment and customer experience important but also pricing to win the buy box. There is various software that checks your competitiveness such as FeedVisor or teikametrics. These help you gain more benefits when a competitor is out of stock with a certain product. Your repricer will gain attraction and it will ensure maximum profit.

Amazon BUY BOX

5. Give many Discounts

Discounts are important to gain customers. All they are ever looking for is a good deal. So, if you want to convert visitors to customers, this is what you will have to do. By offering daily deals and discounts, you can land yourself on #1 for your product’s category. This also gives you a good spot in Amazon’s home page under “Hot Deals” and “New & Noteworthy” categories. This gives you tremendous exposure and generates great amounts of traffic to your product. And not only does it benefit your discounted priced products but also makes the customers buy your full priced products.

6. Marketing outside of Amazon

Having communications through emails and direct calls drive people away from Amazon. This is strictly prohibited, but this does not mean that you cannot lead people to your store through smart marketing. You can achieve this through writing articles, blogs, social media, and whatnot. It is free via WordPress so you can get your niche content posted there for free. Websites like Hubpages are great places to write articles about your products and you can also add links that will lead the customers back to your store. In the end, you can attach a coupon in the bottom of your packaging so that you can include some customer retaining abilities. Some tactics like one time promotions and free shipping encourage people to order again.

Conclusion

Now, these are a few ways to ensure that you know how to do effective sales and gain good rankings, exposure, and profits through smart stuff.

 

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