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Top 5 advance marketing strategies for Amazon sellers

With almost 2 quarters of the year gone by, Amazon sellers must start gearing up for the next year in order to stay ahead of the competition and rivals. If you are of the notion that you are the only one preparing ahead of the start of the next year, you are highly misjudging others, who might be looking for fresh ideas, strategies and initiatives to beat others in order to increase their sales volumes.

Seller’s market in Amazon is a race which every seller is determined to win and beat others in the competition but here, being first doesn’t matter at all; being unique and different with ideas and approach will help in winning the race, thereby, customers. As a seller, it is imperative to know your strengths and weaknesses and work around them to pull more customers towards selecting your products and build brand loyalty among the customers you have managed to attract.

Well, let us move further to understand the top 5 marketing strategies that will help an Amazon seller achieve their sales goals.

1. Market research is the key

Amazon is the biggest e-commerce marketplace with millions of buyers looking for products they require or want. As a seller, it is imperative to understand what the customers want and ways to make sure you supply exactly and here, market research plays an important ally in determining the needs and wants of the customers. Market research and surveys will help in knowing how you can use your products as an opportunity to reach out to the potential customers.

Market research can be conducted in various ways – questionnaires, online polls, direct questioning and such. Most importantly, you need to identify the research tool that will yield correct information and data and launch it at the correct time.

 

Market Research for Amazon Product Promotion

 

2. Get reviews for your products

About 80% of the customers prefer to buy the products listed on Amazon based on the reviews the product has from users. More favorable reviews will result in better sales. Have your users review the products and rate them online. This will prompt the buyers to complete the purchase. As a buyer, I would never any product that does not have positive reviews or any review for that matter. Having video reviews or images from the customers who bought the product will be as good as personal recommendations.

3. Offer discounts on regular basis

One great way to build a lasting relationship with your buyers and keep them coming back for your product is offering good discounts. It is a natural human tendency to go for products that have words like ‘discounts’ or ‘on sale’. Optimizing this tendency, offering discounts and offers on products will prompt the customers to convert the items into sales.

Daily deals will take you the top position in the Amazon Homepage listings under ‘Hot Deals’, or “New &Noteworthy and will help in generating better traffic to your product and also, to the related products that you might be selling on Amazon.

4. Don’t forget your mobile users

Mobile and Desktop users for Amazon Product

 

Smartphone users constitute the highest buyers on Amazon. Smartphone users prefer to search for products and make a purchase using their phones instead of turning on the laptop and opening the website; it feels tedious and having the app on the phone makes it easy and simple. Having a responsive page for your products is a must on Amazon.

At the same time, it is important for the sellers to have different strategies for various devices that will prompt the mobile users to buy the product using their phones.

5. SEO Improvement

Amazon looks for the pricing and reviews in order to rate the products and place them in various categories, but it also looks for keywords that prompt the buyers to look for the products. Right keywords yield the result that you want when the buyers are making a search for products. Improve your SEO strategies and efforts in order to be on top of the search result pages and make the search more organic. Use Amazon Keyword tool to generate the long tail keywords that will work the best for you.

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Why are customers not leaving reviews on Amazon?

Getting reviews on Amazon is a very hectic thing to do. You do so much work, from creating your own business online and the customers rarely ever leave any reviews. It’s an unfortunate event. You must wonder why this happens. Here are three reasons why –

  • They Forget

Customers can be very forgetful, and it is not on purpose. It is not an excuse and it does not mean that your customer didn’t like your product. They genuinely forgot to leave a good review. Now if you put yourself into the customer’s shoes – you buy a new product and absolutely love it! Is the first thing that will pop into your head being to give it a good review? You might want your family and friends about it, but that’s it.

The best way to generate reviews is by sending them emails and contacting the customers to gain reviews. This will remind them to put in a good word after their fabulous experience. The customers won’t feel bad, in fact, they will be happy to hear from you as long as your emails are meaningful and you don’t spam.

Review Mail for Amazon Products

If someone has a bad experience with your product, the first thing they will do is to review it on your listing page. This can be very bad for your sales. So this is where your emails help. The customers can review them personally and get their problems solved and it helps in avoiding negative feedback.

If you are active on all your social media profiles, which can also ensure that your customers don’t forget to reply. There are high chances that your customer will see your post and remember that he needs to give a review.

  • They don’t know how to review

Some people who use the internet and Amazon on a daily basis, it is very difficult to process the fact that some people cannot use the internet as properly as we do. This means that some people who purchase your product do not have the knowledge of how to leave a response and where to, even if they really want to. So, it is always better to make things as easy as possible.

Direct link for amazon product review

Since it is your website, your product and your review, you need to make sure that everything is easily accessible. So, when you send an email to people and tell them to leave a review, add a direct link to where they can leave the feedback. This becomes easier and wastes no time. And, that way you can let the customers remain at ease as compared to when you make them find the place to review your product and not be able to find it, hence dropping the entire decision altogether. It’s better to remain on the safer side.

Social media can play a big role in generating good responses. Many people use social media and if you remain active there, it can be of great help to your business and lead to good reviews on Amazon.

  • They don’t have time 

This is one of the biggest problems that affect everyone. In such a speedy generation, people barely have time for themselves, forget having time to click on a website and give a review. And if someone buys something online, it is obvious that they don’t have the time to go to shops and purchase the product themselves.

 

Time saving amazon product review

What you can do is set up an email campaign which it is straight to the point and simple. Don’t add huge amounts of texts as it bores users. They see large sentences and think, “nope, gotta put the phone down.” This is not a good response. Use a punch line which reassures your customer that it won’t be time-consuming to leave a response.  That way, they know that it won’t take more than two minutes to leave a good feedback on your product.

Conclusion

These were the three main reasons why people don’t send their reviews and responses to your products. But, if you follow this procedure, it will become easier to get reviews and hence, it will also help you in increasing the sales of your products.

For any further information on Amazon Marketing Services, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Amazon Product Ranking: Read on to know how to stay on page 1

Amazon is a marketplace. So when someone searches for something on Amazon, they are most likely to buy it. So how does one get the topmost ranking on the world’s largest retail store?

first page ranking on Amazon

How to get your product to reach the first page of Search?

The better the sales, the higher you are ranked on the page. If you don’t match the other sellers who are on page one, Amazon does not let you be on top. But, there is always another way to do things. You can reach the first page through giveaways and promotions.

Taking help of a promotional site

In order to get better rankings, you will require an audience who is willing to buy your product. Just making a Product promotion won’t be of any use. This is how Amazon helps:

  1. Go on Amazon seller central. Create a product promotion.
  2. Sign up with an Amazon deal site and list your promotion.
  3. Add relative keywords if you want a better rank.
  4. Sales will pour in and your rank will.
  5. If you want to track your product, use Splitly.

Reviews

Reviews are very important when it comes to buying things on Amazon. If you want to remain on the first page of Amazon, you will have to get good quantity and quality of reviews relative to the other products on that page. This will attract the crowd and give shoppers the option of your product. In order to send automated messages to your buyers and asking them about their experience, you can use Jump Send. This will make them come back for more shopping in the future.

Conversion Rate 

A conversion rate is used to understand how the sales of a product actually take place. In order to calculate it, you must divide the number of customers on a page to the total number of sales. Amazon offers a metric called “Unit Session Percentage.” Similar to the conversion rate, this one has only one difference: they don’t divide the sessions into orders. They divide the sessions into the actual units ordered.

Amazon sales conversion rate

Keywords and Relevancy

When people do product searches, they do it on Amazon. They type in the product that they are looking for and relevant results will appear. The best choice is made and the product is bought. If you want to have a better ranking, you will have to control the Search. This is available through keywords and relevance.

With the help of keywords, Amazon gets to know more about what the products actually are, what they are about and where they should be placed. You can use Keyword Scout to start your keyword search. It comes up with more than a thousand keywords that are related to your product.

Title

The most important element when it comes to Amazon products is the title. Each word can be looked up and you will find relevant details. Amazon gives Sellers a limit of 200 characters. These may be used to create product titles which are equally relevant and clickbait enough to make people click your product and eventually buy it.

Product Features 

The information that you add in your product feature can also be looked up by buyers. You have to include every keyword that you want a good ranking for. The bullet field has a limit of 500 characters. But, you must not put too many words in the field or else it looks drabby and can intimidate the customers. The field must be detailed and full of potential keywords You can also include features and benefits regarding the product.

Description

If you want to provide detailed information about your product, this is the best place to do it as you can add extra keywords.

Search Terms 

Sellers are provided 5 fields of 50 characters of search terms. You can use these to drop synonyms or other longer versions of your main keyword.

Subject Matter

You can use this place to add last few keywords to improve your Amazon product ranking.

Conclusion

If you go in this manner, you will have a good rank on the first page of Amazon.

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6 tips Amazon sellers should know to enhance sales

Amazon is the world’s biggest internet retailer. It presents an excellent opportunity for sellers to gain good profits and customers. Here are six methods to learn how to enhance your sales and get better rankings on Amazon

Enhance Sales on Amazon

 

1. Get Reviews from Customers

Customer reviews matter the most in the world of online shopping. People trust customer reviews more than the product itself. Personal recommendations and customer reviews are just as important.
You need to think beyond the obvious and find reviews with media involved. Reviews that include videos or a product picture can be of great help. If you know someone who bought the product, get them to review it.

Most of the Amazon buyers fail to review the product that they buy. You can use Feedback Five to get more feedback. It also helps get rid of negative comments.

2. Give your products away for free

This does not have a good impact in short term, but it highly benefits in long-term. If you want your products to be displayed, you need to get good reviews and in plenty. You can offer your customers a 99% discount code in exchange for a review. This instantly improves your Amazon ranking and helps customers to think of you the next time they go online shopping. This also gains you some reasonable amount of goodwill. This way, if they want an item in the future, your products will be the one they will search for.

3. Improve your SEO

Amazon looks at everything from seller rating, price, and keywords in the product’s title.
When it comes to the product title, you have a character limit of 500 characters. In this, you can include as many keywords as possible. This ensures that your product is visible. According to Amazon, you should also add brand, description, material, colour, size, and quantity. You can use the Amazon Keyword Tool, which helps you find keywords and they are from 1-10. Amazon offers a keyword field to include any keywords that you have already used in the product title. But only five keywords are allowed, so make your pick.

4. Stay competitive to get the Buy Box

Most sellers avoid Amazon as it is very competitive. According to Amazon, not only is availability, fulfilment and customer experience important but also pricing to win the buy box. There is various software that checks your competitiveness such as FeedVisor or teikametrics. These help you gain more benefits when a competitor is out of stock with a certain product. Your repricer will gain attraction and it will ensure maximum profit.

Amazon BUY BOX

5. Give many Discounts

Discounts are important to gain customers. All they are ever looking for is a good deal. So, if you want to convert visitors to customers, this is what you will have to do. By offering daily deals and discounts, you can land yourself on #1 for your product’s category. This also gives you a good spot in Amazon’s home page under “Hot Deals” and “New & Noteworthy” categories. This gives you tremendous exposure and generates great amounts of traffic to your product. And not only does it benefit your discounted priced products but also makes the customers buy your full priced products.

6. Marketing outside of Amazon

Having communications through emails and direct calls drive people away from Amazon. This is strictly prohibited, but this does not mean that you cannot lead people to your store through smart marketing. You can achieve this through writing articles, blogs, social media, and whatnot. It is free via WordPress so you can get your niche content posted there for free. Websites like Hubpages are great places to write articles about your products and you can also add links that will lead the customers back to your store. In the end, you can attach a coupon in the bottom of your packaging so that you can include some customer retaining abilities. Some tactics like one time promotions and free shipping encourage people to order again.

Conclusion

Now, these are a few ways to ensure that you know how to do effective sales and gain good rankings, exposure, and profits through smart stuff.

 

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