Tag Archives: Amazon Product Ranking

Increase Your Product Discoverability In The Overloaded Market Of Amazon

For an e-commerce portal that generated $75.5 billion in sales in the first quarter of 2020 and has over 2.5 million active sellers across the globe, it is safe to say that there is bound to be a cutthroat competition when it comes to selling your product online on Amazon. While it is true that there are a lot of elements that contribute to the selling of your product, product discoverability is something that plays a major influence in your overall sales.

Product discovery is the process of customer coming to your online store and discovering a product he wants to purchase. The time it takes for this process to happen is known as ‘product discovery time’. This particular process plays a vital role in your business because if a potential customer is not able to find your product, then all your advertising money and efforts will go in vain.

It is possible to increase the discoverability of your product after making a few changes to your Amazon product page. Making these changes will make it easy for your customer to find your product, which will, in turn, boost your sales. Let’s have a look at them below:

  1. Give A Descriptive & Informative Title To Your Product: Your product title will always have an impression on the potential customer, hence it is of paramount importance that you give serious thought to the product title before finalizing it. Perform detailed keyword research to identify the top keywords that set your product apart from the competitors.

 

Try to figure out what kind of search terms people would use while searching for your product and try to incorporate them in your title in a productive way. However, you need to be cautious that you do not stuff your title with keywords as it can have a negative impact on your product ranking.

 

  1. Write Detailed Bullet Points: Bullet points are an important entity for product discoverability because they highlight the important features of your product in a crisp way. Most customers do not have the time to scroll through the product description or your Enhanced Brand Content. They want information which can be absorbed quickly without wasting much time. This is where bullet points come in the picture.

 

A quick look at the bullet points is enough to provide a potential buyer with all the information he needs. You can make use of these five bullet points to tell about what your product is made of and how it will help to solve a particular problem.

  1. Add Variations To Your Listings: Including product variations in your listings is important because it not only boosts your rank but also allows you to address a large group of people. Variations permit a seller to showcase different colours, sizes and flavours of the same product to the potential customer.This enables the buyer to choose the variation of his liking, thereby increasing the chances of purchase.

 

 

  1. Use High-Quality Product Images: They say that a picture is worth a thousand words and this saying is true when it comes to online shopping. Enhanced product images create more impact on shoppers than an articulate product description. High-quality images play a major role in deciding the Click-Through-Rate (CTR) of your product.

 

Amazon allows you to add up to nine images, which gives you a lot of choices to showcase your product in a unique way so as to appeal to the customer. Use high-resolution images of your products and make sure that they are photographed from different angles. Being creative during the product photoshoot will greatly help in enticing the potential buyer.

 

 

  1. Get Positive Customer Reviews & Feedback: Products having good ratings (four-star or higher) are bound to climb up the Amazon SERP and hence it is very important to regularly check your product reviews and act on the negative ones. Communicating with the customers who have given negative reviews will help to build trust and will also showcase your values of putting customer satisfaction at the forefront.

 

Seller feedback is also an important entity because it plays a major role in winning the Buy Box. You can start by reaching out to your regular customers and ask them politely to write about what they think about you and your product. There are a lot of feedback tools available as well that automatically remind the buyer to post a review once their purchase is complete.

To be frank, there is no fixed strategy which can help you boost your product discoverability. Amazon is a crowded marketplace and hence you need to keep improvising your product title, images and content so as to make your product discoverable. Incorporating these changes in your product page will surely contribute to boosting your sales.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

 

 

 

 

 

 

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5 tips to improve your ranking on Amazon and boost sales

Product rank and sales on Amazon

 

If you’re an online retailer who is considering his SEO strategy, you are more likely think about optimizing for Google Search. Since Google Search is the most popular search engine in the world, this makes complete sense. When you look at the online market, Amazon is just as important.

For various brands and retailers, Amazon is the first choice. This is because the majority of shoppers visit Amazon first when conducting product searches.

Several retailers achieve a huge spot on Amazon, and Internet Retailers lists. Merchants give Amazon detailed product descriptions, high-quality images and videos, competitive pricing and great customer service.

Hence, your ranking on Amazon can play a major role in how successful your company becomes, online and offline. For that, we need to understand how Amazon ranks are separate from Google and other traditional search engines. There are two types of rank to consider – Traditional Search Rank and Buy Box.

Traditional Search Rank

With the help of this, your product appears when someone searches for a related keyword.

The Buy Box

This is what makes Amazon different. The Buy Box is a box on the product’s detail page. Customers click on it to add an item to their shopping cart. When various sellers are offering the same item, you need to be different and compete to appear there. If you aren’t able to win the Buy Box, people will have to find your product through Traditional Search method and seek out your specific offer. Not many brand owners have difficulty winning the Buy Box for their products, but it is an important achievement for retailers.

 

Amazon BUY BOX race

 

How to improve your traditional search rank and win the Buy Box:

1. Price competitively

Price is a top factor that is considered by Amazon when they are awarding the Buy Box. This price includes shipping. You can’t just lower the price of your product and increase shipping cost; it won’t fool Amazon. Some retailers use a product re-pricer, which is a kind of software that automatically changes the price based on the competition that they receive.

2. Maintain a positive selling history

How you have sold items before impacts not only your ability to win the Buy Box, but also your search rank. This will keep your customers happy and deliver good quality products on time. A few tips to make that happen:

  • You must respond to customer complaints fast and solve their problems quickly.
  • Provide fast, efficient shipping.
  • Keep inventory accurate.
  • Keep your order defect rate below 1%, late ship rate less than 4% and your pre-fulfilment cancel rate below 2.5%.
  • Seek reviews.

3. Increase sales

The more you sell, the higher you rank. In the same manner, the more likely you are to win the Buy Box. By lowering prices for a brief period of time and selling unique products for less competition makes it easier to win the Buy Box and rank well in search.

4. Provide thorough product information

When the similarities between all products are uncanny, the product with the most details wins. The main factor is how you keep your title. You must use all available space to include maximum details. Use deep categorization. Use all five keyword fields. Try avoiding words that are already in the title. Incorporate alternate spellings, synonyms, nicknames and related search terms to make a more elaborate search.

5. Offer Prime

When customers filter out non-Prime items, those products don’t have a chance to show up in the results. This is a very significant problem because the subscribers outnumber non-Prime Amazon users.

As you try to become a part of the world’s largest virtual department store, you must remember that the sellers who succeed on Amazon are the ones who know Amazon’s rules extremely well. If you play accordingly and surpass their standards, you have a high chance of getting more exposure and success.

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Steps to follow to achieve your target sales rank on Amazon

The need for a basic understanding of Amazon sales rank and how it works is very important to gain success on Amazon.

What is the meaning of Amazon sales rank? 

Every product is given a ranking on Amazon. It is otherwise known as BSR. The BSR system takes every product on Amazon and ranks it based on the number of sales the product has made. It is like a snapshot of how well a product is doing. The A Best Seller Ranking of a product can be found below Product Information in a product’s listing.

How to get top maximum sales on Amazon and rank better than your competitors in the industry

1) Consider all small details

You can’t just put some details about your product, add a picture and hope to make optimum sales. You will have to consider all the small details and take time making it better so that it looks good, and people react to it. In order for that to happen, you need to consider a few things:

  • A relevant Title
  • Accurate description about the product and information on key features
  • Good images
  • Enhanced Brand Content

 

Amazon Enhanced Brand Content

 

You can use Splitly to check your the price of your product and photos. It tells you exactly what can help your product rank better than your competitors in the industry.

2) Use Keyword Targeted URLs

When you promote your product, people find out about it. If you do good promotions, people will want your product. If you intend your product to rank better and get better sales, you can use Jump Send’s Keyword Targeted URLs to release your product especially for the use of your target audience around the globe.

How to launch your product using Keyword Targeted URLs.

  • Use Amazon to make a promotion
  • Decide what keywords to add using Keyword Scout
  • Choose what to give away every day using Keyword Scout
  • List your product on Jump Send
  • Add three keywords on Jump Send listing
  • Promote your product for about 10-15 days
  • Use Splitly to track your keywords

3) Become a master of Amazon PPC

Pay per click is Amazon’s own advertising system that allows you to make the most on your product through investing in sponsored ads. Amazon Sponsored ads are on the sidebars or at the top and it means that sellers are paying to get their product recognized. Pay per click by Amazon allows one to sell more products and not lose money.

Amazon Pay Per Click

  • The keywords you should choose should be long tail keywords over short neck keywords. Maximum usage of Short neck keywords is used to help you in referencing your product while long tail keywords are phrases that give more details in response to your product. Long tail keywords have certainly more benefits that short neck ones as they are less expensive and have better conversion rates.
  • Do research. You always need to keep doing research and finding better keywords for your products. Keyword Scout helps you to generate thousands of keywords in one click. You can take its help to improve your keywords and stay ahead in the competition.
  • Do reports of your progress. When you have run a few ads on Amazon, you must check your progress. It will help you figure out what’s working and what’s not. You won’t have to spend money on ads and keywords that aren’t working.

4) Send emails to customers 

In order to get customer response, you can send emails to follow up with your customers. That way, customers can give reviews about your products quickly. There is a higher chance of getting positive reviews through this.

Instead of writing emails to every customer and making it sounds like a tedious thing to do, you can rather use Jump Send to make it easier for you. It has an automated email follow up a system that helps you check with your customers. So you can earn positive reviews and prevent negative ones. This improves your product status on Amazon.

5) Try new promotions

You should always try new promotions. But be careful of the fact that you do not use more than two Keyword Targeted URLs. Start more promotions for other relevant keywords using Keyword Scout. Don’t miss out on tracking your product and its search rank position. This way, you will get a good amount of sales and a nice rank for your product.

 

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Amazon Product Ranking: Read on to know how to stay on page 1

Amazon is a marketplace. So when someone searches for something on Amazon, they are most likely to buy it. So how does one get the topmost ranking on the world’s largest retail store?

first page ranking on Amazon

How to get your product to reach the first page of Search?

The better the sales, the higher you are ranked on the page. If you don’t match the other sellers who are on page one, Amazon does not let you be on top. But, there is always another way to do things. You can reach the first page through giveaways and promotions.

Taking help of a promotional site

In order to get better rankings, you will require an audience who is willing to buy your product. Just making a Product promotion won’t be of any use. This is how Amazon helps:

  1. Go on Amazon seller central. Create a product promotion.
  2. Sign up with an Amazon deal site and list your promotion.
  3. Add relative keywords if you want a better rank.
  4. Sales will pour in and your rank will.
  5. If you want to track your product, use Splitly.

Reviews

Reviews are very important when it comes to buying things on Amazon. If you want to remain on the first page of Amazon, you will have to get good quantity and quality of reviews relative to the other products on that page. This will attract the crowd and give shoppers the option of your product. In order to send automated messages to your buyers and asking them about their experience, you can use Jump Send. This will make them come back for more shopping in the future.

Conversion Rate 

A conversion rate is used to understand how the sales of a product actually take place. In order to calculate it, you must divide the number of customers on a page to the total number of sales. Amazon offers a metric called “Unit Session Percentage.” Similar to the conversion rate, this one has only one difference: they don’t divide the sessions into orders. They divide the sessions into the actual units ordered.

Amazon sales conversion rate

Keywords and Relevancy

When people do product searches, they do it on Amazon. They type in the product that they are looking for and relevant results will appear. The best choice is made and the product is bought. If you want to have a better ranking, you will have to control the Search. This is available through keywords and relevance.

With the help of keywords, Amazon gets to know more about what the products actually are, what they are about and where they should be placed. You can use Keyword Scout to start your keyword search. It comes up with more than a thousand keywords that are related to your product.

Title

The most important element when it comes to Amazon products is the title. Each word can be looked up and you will find relevant details. Amazon gives Sellers a limit of 200 characters. These may be used to create product titles which are equally relevant and clickbait enough to make people click your product and eventually buy it.

Product Features 

The information that you add in your product feature can also be looked up by buyers. You have to include every keyword that you want a good ranking for. The bullet field has a limit of 500 characters. But, you must not put too many words in the field or else it looks drabby and can intimidate the customers. The field must be detailed and full of potential keywords You can also include features and benefits regarding the product.

Description

If you want to provide detailed information about your product, this is the best place to do it as you can add extra keywords.

Search Terms 

Sellers are provided 5 fields of 50 characters of search terms. You can use these to drop synonyms or other longer versions of your main keyword.

Subject Matter

You can use this place to add last few keywords to improve your Amazon product ranking.

Conclusion

If you go in this manner, you will have a good rank on the first page of Amazon.

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