Tag Archives: Amazon Product Ranking

5 tips to improve your ranking on Amazon and boost sales

Product rank and sales on Amazon

 

If you’re an online retailer who is considering his SEO strategy, you are more likely think about optimizing for Google Search. Since Google Search is the most popular search engine in the world, this makes complete sense. When you look at the online market, Amazon is just as important.

For various brands and retailers, Amazon is the first choice. This is because the majority of shoppers visit Amazon first when conducting product searches.

Several retailers achieve a huge spot on Amazon, and Internet Retailers lists. Merchants give Amazon detailed product descriptions, high-quality images and videos, competitive pricing and great customer service.

Hence, your ranking on Amazon can play a major role in how successful your company becomes, online and offline. For that, we need to understand how Amazon ranks are separate from Google and other traditional search engines. There are two types of rank to consider – Traditional Search Rank and Buy Box.

Traditional Search Rank

With the help of this, your product appears when someone searches for a related keyword.

The Buy Box

This is what makes Amazon different. The Buy Box is a box on the product’s detail page. Customers click on it to add an item to their shopping cart. When various sellers are offering the same item, you need to be different and compete to appear there. If you aren’t able to win the Buy Box, people will have to find your product through Traditional Search method and seek out your specific offer. Not many brand owners have difficulty winning the Buy Box for their products, but it is an important achievement for retailers.

 

Amazon BUY BOX race

 

How to improve your traditional search rank and win the Buy Box:

1. Price competitively

Price is a top factor that is considered by Amazon when they are awarding the Buy Box. This price includes shipping. You can’t just lower the price of your product and increase shipping cost; it won’t fool Amazon. Some retailers use a product re-pricer, which is a kind of software that automatically changes the price based on the competition that they receive.

2. Maintain a positive selling history

How you have sold items before impacts not only your ability to win the Buy Box, but also your search rank. This will keep your customers happy and deliver good quality products on time. A few tips to make that happen:

  • You must respond to customer complaints fast and solve their problems quickly.
  • Provide fast, efficient shipping.
  • Keep inventory accurate.
  • Keep your order defect rate below 1%, late ship rate less than 4% and your pre-fulfilment cancel rate below 2.5%.
  • Seek reviews.

3. Increase sales

The more you sell, the higher you rank. In the same manner, the more likely you are to win the Buy Box. By lowering prices for a brief period of time and selling unique products for less competition makes it easier to win the Buy Box and rank well in search.

4. Provide thorough product information

When the similarities between all products are uncanny, the product with the most details wins. The main factor is how you keep your title. You must use all available space to include maximum details. Use deep categorization. Use all five keyword fields. Try avoiding words that are already in the title. Incorporate alternate spellings, synonyms, nicknames and related search terms to make a more elaborate search.

5. Offer Prime

When customers filter out non-Prime items, those products don’t have a chance to show up in the results. This is a very significant problem because the subscribers outnumber non-Prime Amazon users.

As you try to become a part of the world’s largest virtual department store, you must remember that the sellers who succeed on Amazon are the ones who know Amazon’s rules extremely well. If you play accordingly and surpass their standards, you have a high chance of getting more exposure and success.

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Steps to follow to achieve your target sales rank on Amazon

The need for a basic understanding of Amazon sales rank and how it works is very important to gain success on Amazon.

What is the meaning of Amazon sales rank? 

Every product is given a ranking on Amazon. It is otherwise known as BSR. The BSR system takes every product on Amazon and ranks it based on the number of sales the product has made. It is like a snapshot of how well a product is doing. The A Best Seller Ranking of a product can be found below Product Information in a product’s listing.

How to get top maximum sales on Amazon and rank better than your competitors in the industry

1) Consider all small details

You can’t just put some details about your product, add a picture and hope to make optimum sales. You will have to consider all the small details and take time making it better so that it looks good, and people react to it. In order for that to happen, you need to consider a few things:

  • A relevant Title
  • Accurate description about the product and information on key features
  • Good images
  • Enhanced Brand Content

 

Amazon Enhanced Brand Content

 

You can use Splitly to check your the price of your product and photos. It tells you exactly what can help your product rank better than your competitors in the industry.

2) Use Keyword Targeted URLs

When you promote your product, people find out about it. If you do good promotions, people will want your product. If you intend your product to rank better and get better sales, you can use Jump Send’s Keyword Targeted URLs to release your product especially for the use of your target audience around the globe.

How to launch your product using Keyword Targeted URLs.

  • Use Amazon to make a promotion
  • Decide what keywords to add using Keyword Scout
  • Choose what to give away every day using Keyword Scout
  • List your product on Jump Send
  • Add three keywords on Jump Send listing
  • Promote your product for about 10-15 days
  • Use Splitly to track your keywords

3) Become a master of Amazon PPC

Pay per click is Amazon’s own advertising system that allows you to make the most on your product through investing in sponsored ads. Amazon Sponsored ads are on the sidebars or at the top and it means that sellers are paying to get their product recognized. Pay per click by Amazon allows one to sell more products and not lose money.

Amazon Pay Per Click

  • The keywords you should choose should be long tail keywords over short neck keywords. Maximum usage of Short neck keywords is used to help you in referencing your product while long tail keywords are phrases that give more details in response to your product. Long tail keywords have certainly more benefits that short neck ones as they are less expensive and have better conversion rates.
  • Do research. You always need to keep doing research and finding better keywords for your products. Keyword Scout helps you to generate thousands of keywords in one click. You can take its help to improve your keywords and stay ahead in the competition.
  • Do reports of your progress. When you have run a few ads on Amazon, you must check your progress. It will help you figure out what’s working and what’s not. You won’t have to spend money on ads and keywords that aren’t working.

4) Send emails to customers 

In order to get customer response, you can send emails to follow up with your customers. That way, customers can give reviews about your products quickly. There is a higher chance of getting positive reviews through this.

Instead of writing emails to every customer and making it sounds like a tedious thing to do, you can rather use Jump Send to make it easier for you. It has an automated email follow up a system that helps you check with your customers. So you can earn positive reviews and prevent negative ones. This improves your product status on Amazon.

5) Try new promotions

You should always try new promotions. But be careful of the fact that you do not use more than two Keyword Targeted URLs. Start more promotions for other relevant keywords using Keyword Scout. Don’t miss out on tracking your product and its search rank position. This way, you will get a good amount of sales and a nice rank for your product.

 

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Amazon Product Ranking: Read on to know how to stay on page 1

Amazon is a marketplace. So when someone searches for something on Amazon, they are most likely to buy it. So how does one get the topmost ranking on the world’s largest retail store?

first page ranking on Amazon

How to get your product to reach the first page of Search?

The better the sales, the higher you are ranked on the page. If you don’t match the other sellers who are on page one, Amazon does not let you be on top. But, there is always another way to do things. You can reach the first page through giveaways and promotions.

Taking help of a promotional site

In order to get better rankings, you will require an audience who is willing to buy your product. Just making a Product promotion won’t be of any use. This is how Amazon helps:

  1. Go on Amazon seller central. Create a product promotion.
  2. Sign up with an Amazon deal site and list your promotion.
  3. Add relative keywords if you want a better rank.
  4. Sales will pour in and your rank will.
  5. If you want to track your product, use Splitly.

Reviews

Reviews are very important when it comes to buying things on Amazon. If you want to remain on the first page of Amazon, you will have to get good quantity and quality of reviews relative to the other products on that page. This will attract the crowd and give shoppers the option of your product. In order to send automated messages to your buyers and asking them about their experience, you can use Jump Send. This will make them come back for more shopping in the future.

Conversion Rate 

A conversion rate is used to understand how the sales of a product actually take place. In order to calculate it, you must divide the number of customers on a page to the total number of sales. Amazon offers a metric called “Unit Session Percentage.” Similar to the conversion rate, this one has only one difference: they don’t divide the sessions into orders. They divide the sessions into the actual units ordered.

Amazon sales conversion rate

Keywords and Relevancy

When people do product searches, they do it on Amazon. They type in the product that they are looking for and relevant results will appear. The best choice is made and the product is bought. If you want to have a better ranking, you will have to control the Search. This is available through keywords and relevance.

With the help of keywords, Amazon gets to know more about what the products actually are, what they are about and where they should be placed. You can use Keyword Scout to start your keyword search. It comes up with more than a thousand keywords that are related to your product.

Title

The most important element when it comes to Amazon products is the title. Each word can be looked up and you will find relevant details. Amazon gives Sellers a limit of 200 characters. These may be used to create product titles which are equally relevant and clickbait enough to make people click your product and eventually buy it.

Product Features 

The information that you add in your product feature can also be looked up by buyers. You have to include every keyword that you want a good ranking for. The bullet field has a limit of 500 characters. But, you must not put too many words in the field or else it looks drabby and can intimidate the customers. The field must be detailed and full of potential keywords You can also include features and benefits regarding the product.

Description

If you want to provide detailed information about your product, this is the best place to do it as you can add extra keywords.

Search Terms 

Sellers are provided 5 fields of 50 characters of search terms. You can use these to drop synonyms or other longer versions of your main keyword.

Subject Matter

You can use this place to add last few keywords to improve your Amazon product ranking.

Conclusion

If you go in this manner, you will have a good rank on the first page of Amazon.

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