What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.
In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world. More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.
Below is a list of few tips that you can follow in order to increase your sales during this period.
1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.
2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.
3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.
4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.
Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.