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Activities under Amazon Account Management

Amazon account management is a service provided by Amazon and professionals in partnership with them. Such services can improve returns and increase visibility on Amazon. Selling on Amazon means being exposed to cut-throat competition and a lot of hustle to stay relevant. This process requires diligent and specific work on your Amazon account, which is better done by a professional. At BM Consulting, we provide state-of-the-art Amazon Account Management services that consist of the following activities.

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1. Setting up Account

For any Amazon seller, the first process is setting up your account. A manager will take care of sorting you into a category and setting up your account accordingly. Whether you are a professional seller or an individual, you need to be perfectly placed to sell your product.

2. Brand Registry

The setting up of an account also requires you to get your brand registered with Amazon. It may seem like a bothering proposition for a retailer to go through such trouble, but for professional managers, it is an everyday process.

3. Product Listing

A manager’s job is to list your products in the right way to organize all your inventory online. This includes placing products in the right category and improving on a pre-existing listing.

4. Amazon SEO and Optimization

This activity involves inputting the right backend keywords and improving the listing that way. You will require increased visibility and have top-ranking keywords because keyword search is how most buyers navigate to product pages on Amazon. This also involves suggesting suitable titles, bullet points, and product descriptions to get maximum clicks.

5. Customer Relationship

Account management also involves the management of your customers. This means effective communication with a customer, providing excellent customer support, getting reviews and ratings from customers, and after-sales support. The best way to increase growth is to have happy customers! The happier your customers, the more you grow organically.

6. Managing Advertising on Amazon

Amazon presents sellers with the opportunity to get paid advertising on the platform. However, this process is very typical, with lots of optimization scope and making the most out of your budget. An Amazon account manager is adept at taking care of advertising. The process involved in advertising include…

  1. Product research
  2. Nearest competitor analysis
  3. Past history data analysis
  4. Understanding patterns
  5. Negative keyword research
  6. Category based structuring of campaign
  7. Portfolio creation
  8. Campaign creation
  9. Bids optimization
  10. Employing automation tool

7. FBA Creation

The most hectic part of the online selling process is the logistics and product delivery to the customer. The best part about being a seller on Amazon is applying for Fulfillment by Amazon (FBA), which makes the process extremely convenient. This way, the logistics of your shipments will be handled by Amazon. Applying for this benefit may require you to jump a few hurdles, but not when a professional account manager is playing on your team!

8. Coupon Creation, Promotions, and Buy Box

Small features on an Amazon product page could be contested and be hard to acquire, like the Amazon buy box. This is the button that allows your customers to buy a product directly, skipping steps in between. But the problem is that this privilege is hard to obtain. An Amazon account manager can take your account and product to good health and requirements, making it easy to obtain the buy box. Similarly, an account manager will also help you in creating promotional coupons etc., to improve sales.

9. Strategic Work

Selling online is a whole new aspect of business in itself. To excel at this, you will need expertise that is very specific to the medium. Amazon is a crowded marketplace, and the strategic input of an account manager can be the difference between being profitable or unnoticed. These strategies are required for pricing, placement, keyword research etc.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Why Amazon Sellers Require Account Management Services

Most modern retail businesses these days employ the convenience and widespread reach offered by the internet. The best way to do it is to sell on Amazon, an online marketplace that connects sellers to buyers and bridges the gap caused by geographical distances. The downside to selling on Amazon is the cut-throat competition! Such convenience invites masses, and having quality and diligence in terms of conducting business online is absolutely necessary.

To be an efficient and profitable seller on Amazon, you will require professional expertise that is provided by Amazon Account Management Service. Maintaining a healthy seller account is hard work, which sellers should leave to professionals with the right tools and knowledge to help you surpass the competition. This is the best way to reach more suitable audiences and sell more products!

A well-equipped Amazon selling partner will help you with a comprehensive approach towards visibility, customer handling, placement and enrichment of content, and other aspects that make you a better functioning Amazon seller. Here are the three things an account management service can help you with.

1. Scale your Business: Business is all about growing and expanding. Every seller’s goal on Amazon is to maximize sales and profits. With the right guidance and management, Amazon account management service helps you in achieving your goals faster!

2. Maximize Potential Value: There is many times competition to sell the same kind of product. A lot of the time, sellers are battling in the same space with Amazon itself! To create value requires doing everything not only right but smart on this platform.

3. Better Customer Support: Selling on Amazon presents its own set of challenges. While you focus on making better business decisions and enhancing your company, an Amazon selling partner can take care of the customers for you.

Amazon provides these Account Management services by experienced and knowledgeable Account Manager. There are different categories of services to choose from based on your requirements. Let’s take a look at these three different types of Amazon Account Managers.

1. Strategic Account Manager: This type of management service is a free account that gives sellers and managers data-based insights on scaling their business. Also beneficial for introducing new business opportunities and providing guidance on the best business practices based on category. Under this category, users are provided with year-long access. During this 1 year, sellers must maintain standards of the program threshold.

2. Time-Bound Account Management: this type of account management is also free and spans 3-6 months. This account management focuses on giving insights on best practices to grow and improve the important metrics that give you the best data to make business decisions. The service is currently extended by invitation and is limited to a selected number of sellers.

3. Amazon Business Advisory: This paid service provides you with a business intelligence-based management system that gives you strategic insights to scale up revenue. For this type of management, sellers get an experienced account manager from Amazon.

Many services come under a professional Amazon Account Manager. These processes like SEO, Enhanced Brand Content, Product Launch, etc., are required for your Amazon Seller Account. Partnering up with an experienced Amazon Selling Partner like BM Consulting is your best bet to increase sales! Contact us today to get a quotation.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Basics of A+ Content in Amazon

Selling on Amazon has become one of the more effective sales channels for both sellers and vendors. The competition of selling on Amazon is cutthroat, so sellers must employ whatever tactics can improve their chances of sales. A+ Content is something that definitely gives you an edge over your competition.

It is a tool offered by Amazon that allows you to showcase your product and brand image with extravagance. With the A+ Content, you can put up images, videos, and enriched text that describes your product well.

However, there are some eligibility criteria that a seller must fulfill to be able to use A+ Content for advanced marketing. Sellers must be registered with Amazon’s Brand Registry. Also, Amazon’s managed selling programs have the function of adding A+ Content to the products.

Such services like Launchpad or Amazon Exclusives provide automatic access to their clients. Eligible sellers can add A+ Content to any ASIN that they own according to the GCID.

Limitations of Enhanced Content

There are 2 cases in which you can’t add A+ Content on your Amazon product pages.

  1. If a retail vendor has already put up A+ Content on the same product with a different ASIN, Amazon won’t allow you to add additional Content.
  2. Brand registry isn’t available for products in the media, video, digital, or books categories. For this reason, adding A+ Content to such products is also not applicable.

The Benefits of A+ Content

  1. Better Conversion Rates: These days, selling is all about visuals. Things that look good, sell better. The millions of customers browsing through N number of products on Amazon can be swayed into actually becoming paying customers through more graphic conviction. A+ Content can prove to be a great deciding factor for potential customers.
  2. Reduced Return Rate: With A+ Content on Amazon, a seller educates the customer deeply. So much space to talk about the product and the brand gives the customer a greater understanding of the product they are about to buy. When customers put in the time and effort before buying the product, they are less likely to return the products.
  3. Better Reviews: Consumers love to talk and give their feedback on the product pages. Potential customers who scroll through your product page and actually go through the A+ Content will most likely also look at the reviews. With great branding content, customers are impressed easily and tend to leave better customer reviews. After all, A+ Content is all about improving the customer’s experience.

How to Get the Most out of A+ Content

  1. Talk about the Differentiating Factors of your Product: Great business is all about problem-solving; you address a problem and present a solution. Content marketing is all about emphasizing these points. In your A+ Content, make sure to include all the relevant information about the product’s specifications, but more importantly, talk about how the product fits into the customer’s life. The additional real estate for texts and visuals is all you need to do a great job communicating with your market.
  2. Provide Product Details that Drive Purchase Decisions: There are thousands of products in similar categories. On an online marketplace as gigantic as Amazon, customers have all the choices they could ask for. What drives their purchase decisions is the small variations in details that make all the difference to an educated buyer. Try to enhance what you think are your product’s selling points and emphasize the points that drive purchase decisions.
  3. Simplify your Story: Just because you have more Content that you can generate doesn’t mean you have to fill the space with too much information. The point of A+ Content is to use text and visuals to simplify the communication between you and the customer. Break down the complexity that might revolve around the product and simplify the use of the product.

Restrictions and Rules of A+ Content

There are some specifics that you must follow to avoid your Content being rejected by Amazon.

  • Referencing your company as a seller or distributor or providing any company contact information
  • Mention of competitor products or seller authorization
  • Pricing or promotional information
  • Shipping detail information
  • Inclusion of copyright, trademark, or registered symbols
  • Boastful comments
  • Time-sensitive products (hard sales copy)
  • Customer reviews from Amazon or any other site
  • The editorial or third-party quotes from external sources (magazines, television shows, etc.)
  • Blurry or low-quality images
  • Lifestyle images not showing the product (except brand story photos)
  • Too many duplicates of the product images from the main image block
  • Warranties or guarantees
  • Attempts to mimic Amazon logos
  • Logos from other organizations
  • Links to other websites or (verbal) redirects to other sites (inside or outside of Amazon)
  • Grave grammatical or punctuation errors, misspelling, strings of all caps text
  • Abusive images
  • Criminal activity
  • Violations of category requirements or Selling on Amazon Policies
  • Content is written in languages other than the local marketplace language
  • Adult product content
  • Subjective language
  • Unverified claims, e.g. safety claims, energy-saving claims, drugs, beverages, food, health products
  • Images containing watermarks or unreadable text – font size must be greater than 16

If you are a seller or vendor on Amazon, there is no better way to improve your customer’s journey from being a wanderer on the internet to an actual buyer than by adding A+ Content to your product page. It is a sure-shot way to increase your chances of being a better-rated and more successful seller on Amazon.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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How to Win the Amazon Buy Box

The “Buy Box” button on Amazon product pages allows users to buy the product immediately. The two types of sellers on Amazon are Amazon themselves and third-party sellers that list their products on Amazon. The same product can be sold by various vendors online. When that happens, and a customer clicks the “Add to Cart” button, the vendor who has the Buy Box gets the sale.

The buy box provides the customer with an instant buying experience without caring about who they are buying from. In 2020, Amazon sold $386 billion worth of products, out of which $320 billion came from the buy box. So as an estimate, 83% of all sales on Amazon happen through the buy box.

The buy box rotates between vendors who meet the eligibility criteria and have competitive prices selling the same product. The buy box also considers things like the new condition of the product and location as well.

Amazon does share the buy box with third-party sellers, but it doesn’t do so usually. The lowest prices don’t guarantee the buy box since the price is not always the factor determining the buy box.

How it Works

The buy box is based on a tedious algorithm based on seller history, prices, location, and variables sold of the same product. All sellers of the same product are analyzed, and then the buy box is rewarded to the seller that Amazon deems to be the best buying option for the particular product. Earlier, Amazon awarded the buy box to a particular seller, but now it rotates between multiple eligible sellers.

Factors for Eligibility

Amazon doesn’t publicly disclose the metrics of the buy box, but there are obvious likely factors that can help you if you’re an Amazon seller looking to win the buy box. A few factors in the checklist that every Amazon seller must tick to be eligible for getting the buy box.

It is all, in essence, about the customer experience. Fulfilling these requirements should be the top priority of merchants looking to score the coveted buy box.

1. Fulfillment Method: Fulfilment is the most important factor considered when it comes to the buy box. Amazon is very stringent on providing their customers with premium fulfillment of deliveries, with same day and next day delivery options available for Prime subscribers.

There are 3 ways a merchant can deliver orders on Amazon; FBA (Fulfilment by Amazon), FBM (Fulfilment by Merchant), SFP (Seller-Fulfilled Prime).
For obvious reasons, Amazon prefers FBA because it controls the entire process, including warehousing and shipping.

But SFP is sometimes given more priority than even FBA because SFP sellers are merchants that can reach prime customers without taking up inventory space in Amazon warehouses.

2. Landed Price: Landed price refers to the final price paid by the customer, including shipping and taxes. Sellers must take these factors into account while pricing their products on Amazon. Sellers make the mistake of thinking that lower prices alone will get them the buy box.

It is an important point, but not the all-important one. So, pricing your products appropriately will get you one step closer to getting a buy box.

3. Shipping Time: time spent shipping the products is an important factor from eligibility for the buy box. Shipping is arranged in 4 different brackets, including 0-2 days, 3-7 days, 8-13 days, and 14 days or more. These shipping time brackets can be seen on the product page. If you can get your shipping time to be as low as possible, you’d be increasing the chances of getting the buy box.

4. Stock Availability: If you have found yourself eligible for the box and run out of product inventory, the buy button will automatically go to another merchant. Similarly, you must maintain strong stock levels to have a smooth possession of the buy box.

5. Order Defect Rate and Returns: If your product is constantly returned because of the defect and other reasons, your chances of getting the buy box will be thin. You have to make sure that your deliveries are on time and the product is free from damage.

A late delivery rate is also something you must keep in mind. The late shipment rate is the orders that reach after the mentioned delivery time bracket. Similarly, you must keep your Delivered-on time rate high.

6. Feedback Rating: Customer feedback is one of the most important sources of credibility. Amazon provides full transparency, with customers posting actual pictures of the product, enabling the user to compare them from the product images.

Nailing these factors and more is highly necessary to ensure good reviews from your customers. Also, encouraging your customers to review your product on Amazon will help you get the buy box since more reviews mean more credibility.

The Amazon Buy Button is a great tool to reflect customer validation and authenticity on Amazon. It is also a great way to make sure that customers buy from you over your competitors who sell the same product.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Importance Of Budget Report For Amazon Sellers

Amazon is the largest online marketplace in the world for a reason. You will find almost everything you need on this shopping portal. Amazon is one of the quickest ways for small and medium-sized businesses to list and sell their products. If you are good at advertising your product, then there is no force in this world that can stop you from achieving a shining success on Amazon.

Amazon advertising can help you gain profits quite easily as compared to other paid advertising methods. As a matter of fact, the conversion rate for Amazon Sponsored Products ads is significantly higher than the Google Shopping Ads. This shows that for an online retailer, the best way to ensure the sales of his product is to gain proficiency over marketing through sponsored product ads.

To provide a seller with insights into the product campaigns, reporting is made available in seller central, which allows you to download specific reports about your campaign. Reports grant you access to account-level data for sponsored products, sponsored brands and sponsored displays.

These reports help you measure your ad performance so that you can optimize your campaigns accordingly. There are different types of reports which include targeting report, campaign report, search term report, keyword report and advertised product report to name a few.

Amazon recently introduced a new report metric for the Sponsored Products, which is known as the Budget Report. This report shows you how your campaign performance gets affected when your campaigns go out of budget. Following metrics are included in the budget report:

1. Average Time In Budget – This metric tells you the percentage of time when your campaign was within budget.

2. Estimated Missed Impressions –It can be easily concluded that you won’t receive any impressions if your campaign is out of budget. This particular metric tells you the estimated number of impressions you might have received if your campaign had not gone out of budget. This data is gathered with the help of estimated missed clicks and historical CTR.

3. Estimated Missed Clicks –Just like the impressions, this metric gives you an estimated number of clicks you might have received if your campaign had not gone out of budget. It is to be noted that this number is just an estimate and some campaigns might not even have enough data to provide this estimate.

4. Estimated Missed Sales –This metric provides you with an estimated number of sales you missed out on when your campaign was out of budget. Estimated missed clicks and historical sales data are used to predict the est. missed sales.

5. Recommended Budget –This metric gives you the budget amount you should consider to minimize the chances of your campaign running out of budget. This will also keep you from missing out on impressions, clicks and sales.

Analyzing these reports allows you to assess the performance of your campaign and make changes to it if necessary. The data gathered from these reports can help you make campaign-related decisions quickly and help you boost your revenue from advertising.

For getting more information regarding Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

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Tips to boost your sales on Amazon during Weekends and Holidays

Boost Your Sales on Amazon

What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.

In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world.  More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.

Below is a list of few tips that you can follow in order to increase your sales during this period.

1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.

Make your Product Visible

2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.

Advertising

3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.

Stock up on inventory

4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.

Create an efficient backend operations team

Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.

For further information, you may contact us or visit our website www.bmconsulting.in

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Why sales have gone down

Why sales have gone down

Sometimes, sellers are doing just fine when all of a sudden, the sales start varying and dropping day by day.

Here are a few reasons why this happens. 

1. Losing the Buy Box

Most of the sales happen through the Buy Box, which is the best place for generating sales for all third-party sellers who want to be successful on Amazon. They must always aim to win the Buy Box on Amazon, which gets rotated between sellers that are deemed good enough to have it.
If you are the only person who sells the product on Amazon, then you will be fin, but if there are multiple sellers, you will be facing serious competition for the same Buy Box.
So, if you have lost the Buy Box, or it is being shared with different sellers, this can explain the reason as to why your sales have dropped all of a sudden.
If you want the Buy Box back, you must make sure that you have good software, and that you are competitively priced. Your feedback should always be positive and as engaging as possible.

2. Experiencing negative feedback

There are two ways for a person to leave their feedback on Amazon, one is for the seller (seller feedback) and the other is for the product they’ve purchased (product review).
If you are a private label seller then getting a 1-star product review can hinder your sales dramatically. Any bad seller feedback review is bad for your product. The moment you get negative feedback, you should examine the problem and find out where it is within Amazon’s feedback guidelines. If there is a problem with the shipping, then Amazon will remove this feedback, so that it doesn’t affect the product.
The other feedback can be removed by the customer if you work with them on the problem and solve any misunderstandings they had with the product/service. But, never force a seller into removing feedback.
Find out where you went wrong, and do whatever you can to regenerate sales.

3. Look up your product the way a customer does

You should always put yourself in the customer’s shoes and think the way they would. Check your product’s visibility, if your product is on page one or not, how your product is being displayed on the mobile. Check if you have listed your products with the correct keywords and that your images are updated and of the best quality.

4. Seasonal trend

Sometimes, based on what you sell, you may experience some months when your sales are slower than usual. Like sunglasses are bought more during summer instead of winters. It is good to keep track of when your figures escalate or fall so that you can identify any seasonal trends.

5. Ending a sales promotion

Sometimes, Amazon sellers decide to run promotions for the entire year in order to boost sales and product visibility. If your promotion has recently ended, then it might be the reason why your sales have gone down all of a sudden. This is why you should keep track of any campaign dates that you have in order to know when it ends and how it affects sales.

6. Check your campaigns

Many Amazon sellers use Amazon PPC ads in order to drive traffic to their product listings. Using an Amazon PPC campaign can directly affect your sales if your payment method gets denied or if your Amazon Sponsored Ad campaign comes to an end.

Conclusion
There will always come a time where your product will experience a drop in sales. However, you should ask yourself some questions, like what your competitors are doing, what your buyers are doing, how your prices are as compared to your competitors, and your reviews.
However, this slump is always temporary and along the year, this will even itself out.

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Know How to Win the Amazon Buy Box

Amazon is the biggest marketplace on the digital platform, one may call it ‘the marketplace’ which rules the e-commerce world on the internet. Sellers and buyers flock the website, alike and if you are a seller on the Amazon, you must be aware you are not the only seller for the particular product type; there are about hundreds of sellers of similar product type. So, imagine the competition.

Amazon BUY BOX race

 

What can one do to beat the competition and move ahead in the number game? Well, Amazon comes ahead to solve this universal problem so that the sellers do not have to face problems on the website. Amazon gives its sellers many opportunities to have a better reach and visibility(provided, they are paid) and sell their wares and products at competitive pricing and profits.

One such sponsored ad facility that Amazon provides its sellers is the ‘Buy Box’. For all those unaware what a Buy Box is, it is the section that appears on the right-hand side of the product information page that allows the buyers to either move the chosen product to their cart or make a purchase instantly.

Why Buy Box?

Buy Box is, invariably, a pivotal tool for the sellers who are looking to sell their products and get higher profits using the Amazon marketplace. When a buyer moves the products from the product information page to his or her cart, they are planning to buy from a single seller, thereby, turning this into buy box winning for the seller.  And the seller is the buy box winner if the buyer makes an instant purchase by clicking the ‘Buy Now’ button.

Since every seller has to comply with Amazon’s rules and policies, getting a place in the Buy Box is a clear indication that the seller is associated with Amazon’s policies. Buy Box, in simpler words, can either make or break the sales of the seller.

Who is eligible to get the Buy Box?

Anyone who has subscribed to the professional sponsored tools provided by the Amazon and is in compliance with Amazon’s policies is eligible to get the Buy Box on Amazon.

How to win the Buy Box?

Everyone speculates about the theory behind the Buy Box when, in reality, no one is really sure about the behind-the-scenes of the tool. Everyone wants to win the Buy Box but not everyone can do so. We have listed a few ways using which you can win the coveted Buy Box.

  • Pricing is the key factor 

Price of a product is what pulls the buyers more than the quality, or the features(granted they are important, but not so much as the price). Having competitive pricing on Amazon will help you in moving one step closer to winning the Buy Box. Keep up with the competitive pricing and also, keeping a check on the rivals’ pricing will help in keeping your pricing in control.

  • Maintain the sellers’ rating

Sellers’ rating on Amazon is of critical importance which has a great impact on your winning the Buy Box. Speedy and efficient delivery, pricing, customer feedback and response, customer care, redressal to the grievances and most importantly, building a good reputation in the minds of the customers is what will help you in increasing the sellers’ ratings and in turn, increase your chances of winning the Buy Box. 

  • Keep the Order Defect Rate at the minimum

More the complaints and negative feedback from your buyers, lesser is the chance of you winning the Buy Box. Forget winning, you might lose the eligibility of the Buy Box on the whole if the ODR reaches 1%. This requires minimum to nil mistakes on your part and better customer satisfaction ratio.

However, one important factor to keep in mind is that nothing is stable and secure in the field of e-commerce platform and one mantra cannot work for everyone alike. Similarly, with the Buy Box, there are many uncertainties surrounding it. Simply keep up your good work, product quality, pricing, customer rapport, and fewer mistakes and you will have better chances of winning the Buy Box.

 

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How does bidding work – Amazon Sponsored Ad

How does bidding work - Amazon Sponsored Ad

When you bid for your Amazon campaigns, it can almost be considered a perfect science. In Amazon, the seller bids on the search terms. The one with the highest bid and a quality ad, wins. When a customer searches that term, your ad will show up and you won’t have to pay for that ad until the customer clicks on it.

When a seller begins an Amazon PPC campaign, they are usually confused about their starting bid. The best way to start is by an incredibly high AcoS, using the Inch-Up Method. Once you start bidding, you will have enough data. In the Amazon Product Ads Program, instead of paying a revenue amount of share, the pay per click and then you get the same amount of traffic on your site as a traditional shopping engine works. It converts very well and their CPC is the highest.

How to optimize your bids in a new sponsor product campaign ad 

Most sellers choose one of the two methods for bidding, which actually depends on finding the smallest bid you need to get the most information possible. Now, there are two different strategies, them being Fast and Sloppy, and the other one is called the Inch-UpMethod.

In the Fast and Sloppy method, the strategy that is used involves bidding aggressively. Overshooting prices and then lowering it is also done. It’s still pretty huge on Amazon. When you use this process for a few months, you will end up with a lot of areas where you overspent, and what you should have done instead.

The better strategy is using the Inch-Up Method. The way that good PPC optimization works is to find the smallest bid and get the most information. With a small bid, you can get a keyword you are not sure about and don’t know how it will perform. In the start, it goes from zero clicks to more conversions by the end of the week. The same conversions that you pay more for in the Fast and Sloppy method, you pay less at the Inch-Up Method.

The Inch-Up Method Helps Avoid Over-Spending

This method helps you save your money. You will have to constantly overshoot, repeating the process of hundreds of keywords that you are going to probably use for search terms. You will have to brainstorm many strategies in order to get the right keywords to make better conversions. This method helps you find the smallest bid which gives you the most information. Once you get your conversions, you know where to bid. You know how to increase your AcoS and how to get better profitability. So, you know when and how to bid aggressively. This process is slow, but it saves a lot of money when you use and throw hundreds and thousands of keywords in the course of a year.

You are always bidding on keywords, remember that. It doesn’t matter if you choose Automatic or Manual, it is all for keywords. With Automatic, you don’t get to know the number of keywords that are generated for your campaign. The only thing you get to set is the amount you have to pay for Amazon. It is not recommended unless you have an unlimited budget, so you must always choose wise words and bid only as much as your budget allows you too.

The higher your bid is, the better your ad real estate will be. But, if there is a tie between the winning bid of an Automatic and Manual, Manual will get the prime real estate. So, you should always go with Automatic if you don’t know what keywords you need to use, or what did you have to make in order to get profits and make your business succeed, since it is probably your first time doing something like this.

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