Tag Archives: amazon pay per click

Why Amazon Sponsored ad is not getting a conversion?

not getting conversion on Amazon

Sometimes Amazon Sponsored doesn’t get a conversion, because of certain mistakes that happen. People ask FAQs like “why isn’t my ad converting well” or “my ACOS is not proper. What should my sales targets be?” or I’m not getting any traffic to my products. What to do?” These are a few problems that take place –

Mistake 1: Not Knowing Your Margins

People who just start using sponsored product ads usually do not have a campaign goal in their minds. You must know what your margins are before running your first ad. Your advertising cost of sales (ACOS) goals will change over time. If your product is great and you want to focus on getting more profits, you should set a target ACOS of 15-20% to maintain an even balance between sales and profit. Therefore, always have a goal in mind so that you can follow a consistent strategy.

Mistake 2: Having A Poor Amazon Listing

One of the most common reasons for poor Amazon PPC performance is having a poorly optimized Amazon listing. Before spending money on ads, you should see to it that certain bare minimum conditions are met.

  •  High-quality header image
  •  Use all your image slots to show off your product from different angles
  •  Bullet points convey the value propositions of your product
  •  Product title conveys the type of product you are selling.

If you don’t know whether your product quality is good or not, check with your conversion data. If your conversion rate is less than 5%, then you are having a conversion problem. If it is more than that, then your campaign is either normal or working extremely well if the percentage level is higher.

Mistake 3: Poor Campaign Structure 

You should always use different campaign structures for your products.

  • Auto Campaign

This campaign allows Amazon to check out its keyword space.

  • Broad Campaign

Using Scope, you can check the Amazon listings of your competitors to find out which keywords are generating sales. Choose the highest performing keywords and you can convert at a high rate.

Mistake 4: Not Having Enough Amazon PPC Data 

Most people who start using Amazon Sponsored Product Ad don’t gather sufficient data before making any changes or conclusions with their ads. You must check your keywords, create negative matches, check high conversion rates and then draw conclusions.

Mistake 5: Choosing Too Many Keywords

You should not use keywords that are more than 2-3 words long. This is a balance of keyword exploration and profitability. The problem people find with keywords is that they are either too descriptive or not descriptive enough.

Mistake 6: Not Making Correct Adjustments

You should never let your campaigns run at the cost of profits just because you get too excited or are in a rush. Instead, you should find keywords that aren’t converting and add it to your list of negative keywords. If you have relevant keywords which aren’t that profitable, then you should lower your bid until your ACOS matches your goals. If a keyword is relevant, generates an occasional sale but is unprofitable, add it in the negative keyword list or lower your bid to the point where you will make a profit.

Never leave your campaign dormant just because it’s making a couple of sales. This will be at the expense of your profitability. If you are not able to interpret your data, then you should use a tool called Ignite. It automatically makes bid adjustment and keyword recommendations on your account. It is based on a machine algorithm.

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How to increase sales conversion Rate on Amazon

Increase sales conversion rate on Amazon

Profitability is not the most important business feature. Amazon Conversion Rate is required for every eCommerce business, as it is directly linked to your success. You must carefully evaluate your conversion rates by knowing what you are looking for and how anything might influence your business decisions. But you must first find your conversion rate.

How to increase Amazon conversion rate –

Keyword Research

In order to get a good conversion rate, you must see to it that you have a lot of traffic on your site- through clicks and relevant keywords. The best way to do this is by finding similar products and using their keywords in your products, title, the bullet points, and product description. You can also use the Rank Tracking tool to check rankings for keywords.

Optimize your product listing

You can optimize your product listing by finding out the exact wording and imagery to hook your buyers/customers and draw them towards conversion. Using split testing, you can see how changes you make to the listing brings changed interest to your product. When you find successful keywords, tags, titles, bullet points, you can keep them and work on the other ones till you perfect them.

Compare your prices

The best ways to optimize your listing is by finding the correct price for your product. You should start by looking at the competitors’ prices. Picking the cheaper alternative isn’t the best idea, it is a compromise on quality and sometimes profits are more important. You can also try running discount prices to encourage conversions to boost sales.

Amazon PPC

Amazon Pay Per Click advertising is one of the best ways to increase conversions and increase your sales. It brings your product a higher listing. It will appear in front of your customers and will help improve your rankings as well. Your products will show a sponsored front and will be keyword targeted. They will appear in search results which will use keywords given by the consumers. The sellers only have to pay if the customer clicks on your advertisement which takes them to the product listing.

External marketing

You can also use other marketing techniques like affiliate marketers, social media and re-targeting adverts. You must always assume that many customers want to buy your product but they won’t always go on Amazon. So, if you optimize your listing on Amazon, you can use them to market your product elsewhere too. You must add links whenever you promote your product.

Run a promotion 

The best way to attract customers is by offering a discount price for a limited time period. The key ways to increase your ranking is by sales. More the sales, more visibility will be there to potential customers. So, your profits may be low from a promotion, but in the long run, more money will be earned.

Use tools

AMZFinder is a useful tool for improving the rate of conversion. It helps you remove any kind of negative reviews from your listings. They will match the review to the order and send you the buyer’s details so that you can resolve the issues and formulate emails to them, which can end in a positive review instead.
The biggest benefit of this tool is that the problem can be identified early and it helps prevent dragging down the conversions. Instead of any endless research, it gives you direct access to the problem and helps you solve it instantly.

Request positive reviews

User-generated content is being thrived on in the market currently. You can encourage positive reviews by sending follow up emails to customers after different time periods. This reminds the customer politely that you would appreciate their views on the product.

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Steps to follow to achieve your target sales rank on Amazon

The need for a basic understanding of Amazon sales rank and how it works is very important to gain success on Amazon.

What is the meaning of Amazon sales rank? 

Every product is given a ranking on Amazon. It is otherwise known as BSR. The BSR system takes every product on Amazon and ranks it based on the number of sales the product has made. It is like a snapshot of how well a product is doing. The A Best Seller Ranking of a product can be found below Product Information in a product’s listing.

How to get top maximum sales on Amazon and rank better than your competitors in the industry

1) Consider all small details

You can’t just put some details about your product, add a picture and hope to make optimum sales. You will have to consider all the small details and take time making it better so that it looks good, and people react to it. In order for that to happen, you need to consider a few things:

  • A relevant Title
  • Accurate description about the product and information on key features
  • Good images
  • Enhanced Brand Content

 

Amazon Enhanced Brand Content

 

You can use Splitly to check your the price of your product and photos. It tells you exactly what can help your product rank better than your competitors in the industry.

2) Use Keyword Targeted URLs

When you promote your product, people find out about it. If you do good promotions, people will want your product. If you intend your product to rank better and get better sales, you can use Jump Send’s Keyword Targeted URLs to release your product especially for the use of your target audience around the globe.

How to launch your product using Keyword Targeted URLs.

  • Use Amazon to make a promotion
  • Decide what keywords to add using Keyword Scout
  • Choose what to give away every day using Keyword Scout
  • List your product on Jump Send
  • Add three keywords on Jump Send listing
  • Promote your product for about 10-15 days
  • Use Splitly to track your keywords

3) Become a master of Amazon PPC

Pay per click is Amazon’s own advertising system that allows you to make the most on your product through investing in sponsored ads. Amazon Sponsored ads are on the sidebars or at the top and it means that sellers are paying to get their product recognized. Pay per click by Amazon allows one to sell more products and not lose money.

Amazon Pay Per Click

  • The keywords you should choose should be long tail keywords over short neck keywords. Maximum usage of Short neck keywords is used to help you in referencing your product while long tail keywords are phrases that give more details in response to your product. Long tail keywords have certainly more benefits that short neck ones as they are less expensive and have better conversion rates.
  • Do research. You always need to keep doing research and finding better keywords for your products. Keyword Scout helps you to generate thousands of keywords in one click. You can take its help to improve your keywords and stay ahead in the competition.
  • Do reports of your progress. When you have run a few ads on Amazon, you must check your progress. It will help you figure out what’s working and what’s not. You won’t have to spend money on ads and keywords that aren’t working.

4) Send emails to customers 

In order to get customer response, you can send emails to follow up with your customers. That way, customers can give reviews about your products quickly. There is a higher chance of getting positive reviews through this.

Instead of writing emails to every customer and making it sounds like a tedious thing to do, you can rather use Jump Send to make it easier for you. It has an automated email follow up a system that helps you check with your customers. So you can earn positive reviews and prevent negative ones. This improves your product status on Amazon.

5) Try new promotions

You should always try new promotions. But be careful of the fact that you do not use more than two Keyword Targeted URLs. Start more promotions for other relevant keywords using Keyword Scout. Don’t miss out on tracking your product and its search rank position. This way, you will get a good amount of sales and a nice rank for your product.

 

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