Tag Archives: amazon keyword tool

How to give keywords in Amazon

Amazon is a search engine and it is comparatively easier than Google to rank for certain keywords. But if you repeat the keywords, it does not count as it is just stuffing your character. It provides a very simple platform where sellers can provide customers with all the relevant data for the empty fields, which makes it very easy to implement any changes.

How to give keywords in AMAZON

How Amazon Search Terms are used

You can find products on Amazon only if they contain all the search terms a user enters during their product finding time. On Amazon, keyword optimization is much different than other search engines. You need to make sure that your product contains all the search terms a user enters for the search query and equip them with a lot of relevant search terms.
You can now use Amazon’s backend search fields by including all relevant search terms.

Prioritize certain keywords

Amazon has made changes in the character restrictions for Seller Central backend search fields. You can only use 249 characters in the backend search fields. The spaces, commas, and hyphens are included in the character count.
You need to start prioritizing a list of most relevant keywords for your product. In order to cover different keyword combinations, you need not to reuse any keywords. Make everything as unique as you can.
You should want your listing to be as relevant as possible so that your visibility, sales and overall rank in the search results grow. There are three main things you need to optimize for:
1. Visibility
2. Relevance
3. Conversions
You want the customers to see, click and buy your product. This is how it will happen.

Saving characters in Seller Central backend search fields

Your Amazon product should contain certain elements such as:
Brand name
Product line
Key feature
Product type
Colour
Size
Packaging/Quantity

In order to save space when entering Amazon search terms into the back end of Seller Central, you can avoid repetitions by using hyphenated keywords.

You also don’t need to differentiate between singular and plural forms because both get included in the search automatically.

There is no distinction made between the upper case letters and lower case letters.

Filler words and stop words are not included either, and exclamation marks should be avoided because it will only appear in a search query if exactly looked up that way.

In order to separate keywords, you should stick to just using single spaces as commas are not required and all they do is take up valuable character space.

All the keywords and key phrases that are not important enough to be a part of your title, bullets, or product description should fall into the Search Terms section in the back-end.

There are certain keyword research tools for you to check out and use them in order to increase your rankings.

Sonar – it is a free Amazon keyword research tool which helps you find all the important keywords you need to rank your product. Sonar will automatically provide a search volume estimate with the best keyword recommendations.

Merchant Words –They collect searches from Amazon shoppers which allows them to quickly find out the trends and what the customers actually want.

We know now that Amazon’ s search engine algorithm works in a certain way and that you must be smart when it comes to putting keywords. Using these techniques, you can rank higher and get more conversions than you would have gotten had you not followed this procedure.

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Top 5 advance marketing strategies for Amazon sellers

With almost 2 quarters of the year gone by, Amazon sellers must start gearing up for the next year in order to stay ahead of the competition and rivals. If you are of the notion that you are the only one preparing ahead of the start of the next year, you are highly misjudging others, who might be looking for fresh ideas, strategies and initiatives to beat others in order to increase their sales volumes.

Seller’s market in Amazon is a race which every seller is determined to win and beat others in the competition but here, being first doesn’t matter at all; being unique and different with ideas and approach will help in winning the race, thereby, customers. As a seller, it is imperative to know your strengths and weaknesses and work around them to pull more customers towards selecting your products and build brand loyalty among the customers you have managed to attract.

Well, let us move further to understand the top 5 marketing strategies that will help an Amazon seller achieve their sales goals.

1. Market research is the key

Amazon is the biggest e-commerce marketplace with millions of buyers looking for products they require or want. As a seller, it is imperative to understand what the customers want and ways to make sure you supply exactly and here, market research plays an important ally in determining the needs and wants of the customers. Market research and surveys will help in knowing how you can use your products as an opportunity to reach out to the potential customers.

Market research can be conducted in various ways – questionnaires, online polls, direct questioning and such. Most importantly, you need to identify the research tool that will yield correct information and data and launch it at the correct time.

 

Market Research for Amazon Product Promotion

 

2. Get reviews for your products

About 80% of the customers prefer to buy the products listed on Amazon based on the reviews the product has from users. More favorable reviews will result in better sales. Have your users review the products and rate them online. This will prompt the buyers to complete the purchase. As a buyer, I would never any product that does not have positive reviews or any review for that matter. Having video reviews or images from the customers who bought the product will be as good as personal recommendations.

3. Offer discounts on regular basis

One great way to build a lasting relationship with your buyers and keep them coming back for your product is offering good discounts. It is a natural human tendency to go for products that have words like ‘discounts’ or ‘on sale’. Optimizing this tendency, offering discounts and offers on products will prompt the customers to convert the items into sales.

Daily deals will take you the top position in the Amazon Homepage listings under ‘Hot Deals’, or “New &Noteworthy and will help in generating better traffic to your product and also, to the related products that you might be selling on Amazon.

4. Don’t forget your mobile users

Mobile and Desktop users for Amazon Product

 

Smartphone users constitute the highest buyers on Amazon. Smartphone users prefer to search for products and make a purchase using their phones instead of turning on the laptop and opening the website; it feels tedious and having the app on the phone makes it easy and simple. Having a responsive page for your products is a must on Amazon.

At the same time, it is important for the sellers to have different strategies for various devices that will prompt the mobile users to buy the product using their phones.

5. SEO Improvement

Amazon looks for the pricing and reviews in order to rate the products and place them in various categories, but it also looks for keywords that prompt the buyers to look for the products. Right keywords yield the result that you want when the buyers are making a search for products. Improve your SEO strategies and efforts in order to be on top of the search result pages and make the search more organic. Use Amazon Keyword tool to generate the long tail keywords that will work the best for you.

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