Sales from organic listings or from clicks on sponsored ads

Sales from organic or sponsored Ads on Amazon

Amazon Sponsored Products ads are one of the most powerful tools used for driving sales for Amazon sellers. These ads are pay-per-click (PPC) ads that drive traffic to Amazon product detail pages. They are based on certain keywords that drive traffic to a desired product detail page that exists within the Amazon platform.

Sponsored Products ads can appear in Amazon categories such as Appliances, Arts, Crafts, & Sewing, Automotive, Baby, Beauty, Cell phones and accessories, Clothing and accessories, Collectibles, Computers, Electronics-Audio/Video, Electronics-Mobile, Fine art, Grocery and gourmet food, Health and personal care, Home and kitchen, Industrial and scientific, Luggage, Movies and TV, Music, Musical instruments, Office products, Outdoors, Patio, lawn, and garden, Pet suppliers, Shoes, Software, Sports, Tools and home improvement, Toys and games, Video games and Watches.

How to Build Amazon Sponsored Products Ads

There are two ways to make your campaigns using Sponsored Products: Automatic Targeting and Manual Targeting. While Automatic Targeting allows you to skip the process of selecting keywords, it also gives a lesser amount of control as compared to Manual Targeting. Manual Targeting allows you to identify the keywords for searches.

1. Start with Automatic Campaigns

With Automatic campaigns, Amazon targets your ads to all relevant customer searches depending on your product information. You must select the best keywords for your products. By bidding on the right keywords you can improve your page sales rank and organic listings. You should always analyze the customer search term data in order to make strategic decisions and know which keywords to bid on.

2. Keywords from Amazon Search Terms Report

Amazon Search Terms Report provided sellers with data regarding the statistics of the customers, including impressions, clicks, sales that each search term received. Now, with the changes, you can see that the words are converting well but Amazon does not tell us which SKU it is associated with it. This has made it difficult for sellers to identify which keywords work for which products.
3. Campaign Structure:

You should build your campaign structure with only 1 SKU per ad group. This increases the precision of bid adjustments and keyword harvests.

4. Choose a Quality Keyword

You should always look at the raw data while analysing your Search Term Report in Sponsored Products. You will find information through:
Order Numbers
Product Sales
Clicks per keyword

5. Manual Campaigns

You must build your Manual Campaigns by adding the SKU to bid on each keyword. Keyword harvesting will remain a continuous process as there always occur shifts in the market, including seasonal trends.

6. Select Your Keyword Match Types

When you create a keyword in Campaign Manager, you should always specify your match type. It lets you fine-tune which search terms are working and which appear on your ads. There are three types of keywords: broad match (offers broad traffic exposure), phrase match (search terms contains the exact phrase), and exact match (exactly match the keyword in order), from which you can select one.

7. Generate a Competitive Bidding Strategy

Once you’ve selected your keywords, you need to bid on them and use them for as long as your campaigns are running.

8. Use Negative Keywords

You must identify which keywords are posing negatively on your product and get rid of them from your ad campaign. By doing this, you refine the performance of your Sponsored Products campaigns.

Conclusion

Your success on Amazon depends on how you strategize and make SKU adjustments and optimizations. You must analyse your consumer and product data. With the immensely increasing competition on Amazon Sponsored Products, you will be able to get a hands-on strategy. 

 

Not getting any sales as a new seller due to price competition

high competition on Amazon

Amazon is one of the biggest online platforms there is. That means, if you have to sell something and you’re selling it online, not being on Amazon would make you lose half your potential market. That is why being on Amazon is a must. This is how you get started.

Get set up on Seller Central

If you are starting selling on Amazon, you need to create an Amazon Sellers account. There are over 20 categories for you to choose from, and another 10 which are exclusively for Professional Sellers.
If you want to list products in these particular categories, you will need special approval from Amazon, and it is not an easy process.

What to Sell

Once you’re all set up on Amazon, you need to decide on what to sell. If you are selling other brands’ products, you need to decide which products need to be listed on your Amazon store. There are certain things that you need to consider:

1. The cost of the products: You should always pick a product that is cheap. Choose something relevant and easy to invest in, without any huge financial investment.

2. Amazon sales rank: Every product that is sold on Amazon has a sales rank. Products from the same category are ranked and if they have a lower sales rank, it means that the product has a higher chance of selling and better sales. That product will take less time to sell.

3. Pricing competition on Amazon: Being a new seller, you have a risk of getting sacked under other products on Amazon that have been there for a long term. That is why you need to consider the price that other sellers are listing your potential new product at. If other sellers will list the product at the price lower than its SRP, then you won’t be able to make any sales.
You should always be aware of the listing prices of other sellers because you don’t want to get into any price wars with experienced sellers, it will only be harmful to you as they know their tricks. It will lead you into dropping your prices so low that you won’t be able to make any profits.

4. Low prices and free shipping: Since pricing wars with other sellers is strictly a no, you are allowed to set your product at the lowest price possible, at least in the start. Losing a little money, in the beginning, is okay because with low prices come, customers, which will give you the sales amount that you actually need in order to grow on Amazon. If your prices are low, you will be able to get into the Amazon “Buy Box,” which will increase your sales. You can also offer free shipping.

You must build customer trust and remain a sustainable long-term brand on Amazon. In order to do this, you must keep your prices stable. The only reason you should change your prices on your Amazon products would be any two of these following reasons.

  • To increase your sales rank
  • Cross-selling your products

Get feedback

By feedback, we mean that you get the feedback for your actual Amazon store, and not just for your products. When people are shopping on Amazon, they should know that you are a trustworthy seller. The best way to get that is by having reviews from other buyers that say so. Having feedback from past customers can help new customers believe in your product. There are services which automatically send an email to your customers and asks them to share their feedback for your Amazon store. Since you won’t get this feedback very easily, there is a reason why you need to up your sales volume, as the more sales you make, the more feedback you get. The moment you start getting reviews for your store, you will see the change in the sales volume.

Why Amazon Sponsored ad is not getting a conversion?

not getting conversion on Amazon

Sometimes Amazon Sponsored doesn’t get a conversion, because of certain mistakes that happen. People ask FAQs like “why isn’t my ad converting well” or “my ACOS is not proper. What should my sales targets be?” or I’m not getting any traffic to my products. What to do?” These are a few problems that take place –

Mistake 1: Not Knowing Your Margins

People who just start using sponsored product ads usually do not have a campaign goal in their minds. You must know what your margins are before running your first ad. Your advertising cost of sales (ACOS) goals will change over time. If your product is great and you want to focus on getting more profits, you should set a target ACOS of 15-20% to maintain an even balance between sales and profit. Therefore, always have a goal in mind so that you can follow a consistent strategy.

Mistake 2: Having A Poor Amazon Listing

One of the most common reasons for poor Amazon PPC performance is having a poorly optimized Amazon listing. Before spending money on ads, you should see to it that certain bare minimum conditions are met.

  •  High-quality header image
  •  Use all your image slots to show off your product from different angles
  •  Bullet points convey the value propositions of your product
  •  Product title conveys the type of product you are selling.

If you don’t know whether your product quality is good or not, check with your conversion data. If your conversion rate is less than 5%, then you are having a conversion problem. If it is more than that, then your campaign is either normal or working extremely well if the percentage level is higher.

Mistake 3: Poor Campaign Structure 

You should always use different campaign structures for your products.

  • Auto Campaign

This campaign allows Amazon to check out its keyword space.

  • Broad Campaign

Using Scope, you can check the Amazon listings of your competitors to find out which keywords are generating sales. Choose the highest performing keywords and you can convert at a high rate.

Mistake 4: Not Having Enough Amazon PPC Data 

Most people who start using Amazon Sponsored Product Ad don’t gather sufficient data before making any changes or conclusions with their ads. You must check your keywords, create negative matches, check high conversion rates and then draw conclusions.

Mistake 5: Choosing Too Many Keywords

You should not use keywords that are more than 2-3 words long. This is a balance of keyword exploration and profitability. The problem people find with keywords is that they are either too descriptive or not descriptive enough.

Mistake 6: Not Making Correct Adjustments

You should never let your campaigns run at the cost of profits just because you get too excited or are in a rush. Instead, you should find keywords that aren’t converting and add it to your list of negative keywords. If you have relevant keywords which aren’t that profitable, then you should lower your bid until your ACOS matches your goals. If a keyword is relevant, generates an occasional sale but is unprofitable, add it in the negative keyword list or lower your bid to the point where you will make a profit.

Never leave your campaign dormant just because it’s making a couple of sales. This will be at the expense of your profitability. If you are not able to interpret your data, then you should use a tool called Ignite. It automatically makes bid adjustment and keyword recommendations on your account. It is based on a machine algorithm.

How to increase sales conversion Rate on Amazon

Increase sales conversion rate on Amazon

Profitability is not the most important business feature. Amazon Conversion Rate is required for every eCommerce business, as it is directly linked to your success. You must carefully evaluate your conversion rates by knowing what you are looking for and how anything might influence your business decisions. But you must first find your conversion rate.

How to increase Amazon conversion rate –

Keyword Research

In order to get a good conversion rate, you must see to it that you have a lot of traffic on your site- through clicks and relevant keywords. The best way to do this is by finding similar products and using their keywords in your products, title, the bullet points, and product description. You can also use the Rank Tracking tool to check rankings for keywords.

Optimize your product listing

You can optimize your product listing by finding out the exact wording and imagery to hook your buyers/customers and draw them towards conversion. Using split testing, you can see how changes you make to the listing brings changed interest to your product. When you find successful keywords, tags, titles, bullet points, you can keep them and work on the other ones till you perfect them.

Compare your prices

The best ways to optimize your listing is by finding the correct price for your product. You should start by looking at the competitors’ prices. Picking the cheaper alternative isn’t the best idea, it is a compromise on quality and sometimes profits are more important. You can also try running discount prices to encourage conversions to boost sales.

Amazon PPC

Amazon Pay Per Click advertising is one of the best ways to increase conversions and increase your sales. It brings your product a higher listing. It will appear in front of your customers and will help improve your rankings as well. Your products will show a sponsored front and will be keyword targeted. They will appear in search results which will use keywords given by the consumers. The sellers only have to pay if the customer clicks on your advertisement which takes them to the product listing.

External marketing

You can also use other marketing techniques like affiliate marketers, social media and re-targeting adverts. You must always assume that many customers want to buy your product but they won’t always go on Amazon. So, if you optimize your listing on Amazon, you can use them to market your product elsewhere too. You must add links whenever you promote your product.

Run a promotion 

The best way to attract customers is by offering a discount price for a limited time period. The key ways to increase your ranking is by sales. More the sales, more visibility will be there to potential customers. So, your profits may be low from a promotion, but in the long run, more money will be earned.

Use tools

AMZFinder is a useful tool for improving the rate of conversion. It helps you remove any kind of negative reviews from your listings. They will match the review to the order and send you the buyer’s details so that you can resolve the issues and formulate emails to them, which can end in a positive review instead.
The biggest benefit of this tool is that the problem can be identified early and it helps prevent dragging down the conversions. Instead of any endless research, it gives you direct access to the problem and helps you solve it instantly.

Request positive reviews

User-generated content is being thrived on in the market currently. You can encourage positive reviews by sending follow up emails to customers after different time periods. This reminds the customer politely that you would appreciate their views on the product.

Why use enhanced brand content on Amazon

Enhance Brand Content for Amazon

Once upon a time, Amazon sellers didn’t have the tools they needed in order to build brand equity and get loyal shoppers, who turn into buyers. Now, as the competition increases, the cost of advertising your product to make it look better than that of your competitor’s has also increased. There are many categories customers look at while buying products – most popular to lowest prices. This makes the entire process harder to achieve maximum profits.

There are certain features like Enhanced Brand Content (EBC). This gives brand registered sellers an opportunity to bring their product into the limelight. Enhanced Brand Content makes your products stand out from the other competitors. The only cost you will have to bear will be of that develop content.

How do you display Enhanced Brand Content? 

You can view Enhanced Brand Content on both desktop and mobile devices. But, if you view it on your phone, it has slightly more benefits to it. Mobile devices feature Enhanced Brand Content as the 2nd piece of content for display and a buyer will see it in the centre if they scroll past the Add to Cart button. And while mobiles have a better view, desktops have a better perspective. If you view Enhanced Brand Content on a desktop, you can see that there are columns and images in an order that you would like to see. Unlike a mobile phone where they are supposed to be viewed in a collective arrangement, which is a change from the actual visuals. The layout explains more about the product and acts s a story, which attracts customers and appeals to them.

How to get started with Enhanced Brand Content?

Enhanced Brand Content is only available for brands that have registered themselves with Brand Registry 2.0 and are active members of the same. This requires a principal trademark with the USPTO. Depending on the category that you want, you will have to submit EBC. It can be either at the parent or child level. If you have a large catalogue, you should opt for a parent as a child will take time.

What are you supposed to do with Enhanced Brand Content? 

You can customize your Enhanced Brand Content pages with many options; there is no limit to it. There is a choice between 13 different modules. You have to make your choice for the selection of an ideal display for your products. There is a comparison chart where you can put up to 5 products to a simple image with text overlay. While you’re at it, you should also try out the Alt-Text fields for each image. This helps improve your visibility in searches and makes sure you don’t miss out on important terms that should be associated with an image. 

Enhanced Brand Content is an everchanging field that continues to evolve. It had started off as a 4-template offering which has now developed into a fully modular system. It has also expanded into Video. With the use of Enhanced Brand Content Videos, you can display a video per product in the image gallery. You can use this section to put a highlight on testimonials or product benefits. It can even be a branded video if you have a good story that will keep the audience engaged.

What are the final results on this?

According to internal data and Amazon’s data, there is an average of 5% increase in conversion rates from shoppers to buyers when Enhanced Brand Content is uploaded to a Product Detail Page. This differs from category to category, price point, and item types. This is how most things on Amazon are. Enhanced Brand Content also helps in reducing customers queries, doubts, questions, it lowers the rate of returns, and it improves reviews by setting expectations with customers.

Know the 5 mistakes for a brand to avoid when using Amazon marketing services

Amazon Marketing Services is very important for brands to get people in their stores and achieve high conversion rates. But, once you have launched an AMS campaign, there is a lot of work that needs to be done. You need to monitor your activities carefully and try getting the best possible results.

According to what we have searched, these are the biggest mistakes that a brand can make when they use Amazon Marketing Services.

5 Mistakes while doing Amazon Marketing Services

Here are the 5 mistakes a brand must avoid when using Amazon Marketing Services –

1. Setting up an Amazon Marketing Services Campaign and forgetting about it 

The easy part is creating a campaign and launching it. But, what is dangerous is to assume that extra conversions will happen automatically. If you want to make the most money out of your advertisement costs, you need to examine the campaign’s data and look up all your faults and good parts so that you know what works and what doesn’t.

Amazon Marketing Services gives us detailed methods for reporting for each campaign of ours. After a campaign has been launched and is all set up and running, some keywords and performances are to be adjusted and analysed in order to make more efficient ones.

2. Not paying attention to Automatic Targeting Options

When you use automatic targeting, you do not need to add your own keywords. Amazon does this on its own and targets these ads to whichever customer it suits the most. These ads are sent to relevant customers who want similar products and product information, and this helps you reach your targets well. But, this method depends a lot on how much Amazon’s Average Cost Per Click (ACPC) for ads works. If this is used, then you get more ads when you insert your own keywords. You should also learn which keywords are being used by customers in order to find your products, and then use them in your ads by adding them manually. In the start, it is better to use automatic targeting for at least a month.

3. Not making effective use of the Customer Search Term Report

The AMS Customer Search Term Report lets you know what people ask about your products, all their doubts and concerns regarding the products. This will help boost your keywords. This data helps you find out which search terms are most used by shoppers.

Each brand has a different vision, separate goals. But, they all have common data points that you might want to catch up on and use in your searches. You must keep an eye on the report, which includes impression volume, branded searches, unbranded searches, sales, CPC and CTR. If you keep notice of this, it will help your ads reach the right people with the best ways.

4. Not describing your campaign name properly 

By using Amazon Marketing Services, brands are able to run multiple campaigns at once. You must keep your campaign name extremely descriptive, yet precise. It must let the customers know your product and be clear about it, as well as the ad campaign. Include information like brand names, dates, product descriptions, and AMS ad campaign types. This lets the people know about the products that are being advertised without actually having to click the campaign.

5. Not running your ads for the whole year

You may think that it is better to run ads for the time of the year when it is most relevant, but that is a false notion. You should advertise products whenever you can, as they can be used at any time, by any ad for leverage. If you post your campaigns for a long time, it targets shoppers with your ads and it also helps learn about which keywords and trends work the most. It allows you to figure out what works for your products and what doesn’t.

Conclusion

There is no such thing as ‘perfect’ in an ad campaign. You must use everything you can and every tool that is there in order to make your campaigns as good as possible. Make the most out of Amazon Marketing Services.

 

Know the tips to emerge a winner at Amazon

winner at Amazon

There was a time when Amazon sellers didn’t have the tools they needed in order to build brand equity and get loyal shoppers, who turn into buyers. Now, as the competition increases, the cost of advertising your product to make it look better than that of your competitor’s has also increased. There are many categories customers look at while buying products – most popular to lowest prices. This makes the entire process harder to achieve the maximum profits.

If you want to make more sales, you will have to promote your product. The best way to do it is through Amazon. Even if you have your own store, Amazon can help you and give you access to every place that is there in this world and give it the best kind of exposure. The product goes directly to the market and hence, you won’t have to worry about any extra prices, middlemen or any kind of pricing cost.

Amazon makes the best kind of sales that are out there online. Amazon owns about 44% of all online sales of America and 4% of the total USA sales, if you want your company to understand the best there is to offer in e-commerce and achieve instant success, you must know how to sell your product on Amazon.

The biggest problem you will have on Amazon for attaining success will not just be having your product on the platform because there are more barriers to entry. The best way to find out about being a winner is by finding a method how to be on top of other 2 million sellers and more than 500 Million product listings.

There are many products on Amazon that happen to fail miserably just as they enter the online market. There are too many requirements that need to be fulfilled such as product listings, customer service, designs, etc. This causes many sellers to get frustrated and that ends up in them being banned from Amazon. Even if your product sells well on Amazon, that does not mean that you are done with your work. You need to be able to bring people to your products, maximise the number of shoppers that become buyers, getting a feature on the buy box, use extensive social media and the brand’s website in the form of links. This should be done as much as possible.

Amazon is a supermarket for all goods that customers want to buy. But, competition is intense. You will have to compete for everything for some extra profits. Your supplier sells the same product to another seller in the same space at the same time. So, because of that, if you don’t have a USP or you can’t control your product distribution, you will suffer and have a very hard time bearing the fruits of success on Amazon. You will have to manage your page daily, optimize it, use data and think of strategies that will help you in the future for your products.

There is an entire team full of Amazon experts and a lot of market experience. You need resources to help in the development of your marketplace strategy and you also have to execute that strategy towards giving your brand more market exposure through Amazon. It does not matter how you choose to do it, but it should be ethical and proper and get you a good place. Throw your business into good hands.

If your main goal is to increase your sales, then you will need to find a way to come up with good strategies and proper extensive planning. You need to focus on getting stronger sales, making more profits and getting a better rate of returns.

7 ways to promote your Amazon listing to boost sales

If you want to become big and sell more on Amazon, you need to improve your game. You must get noticed as a seller and reach a good rank. But you must wonder how to do it? Here are 7 ways to promote your Amazon listing to boost sales. This will encourage your customers to buy your products.

 

Amazon Product listing Promotion

 

1: Get Reviews 

If your product gets good reviews on Amazon, it benefits you such that customers make more buys and better decisions. Every customer depends on product reviews before making a purchase.
But, you need to make sure to ask people to leave reviews. People don’t always know where and when to review your products. Send them emails and links to your page and tell them to drop their feedback there.

2: Improve Your SEO Ranking 

You need to figure out the problems your customers are having and try your best to solve them. You can integrate SEO tags and keywords. They help in increasing your rankings to help build your rankings on Amazon. Using good and relevant play a big role in the ranks and in the sales. You should include the brand name, description, product material, colour, size, and quantity.

3: Be Visual

You need to have catchy visuals to get customers. From text layout to formatting and imagery, everything is necessary to attract buyers. So if you have to take an extra step and give a better shopping experience, you can allow the customers to virtually “try on” the product. This will encourage them to get that product and they will emotionally respond in a positive manner. This gets you buyers who are 100% involved with your products and are more than happy using them as they are fun, creative and good.

4: Do Coupon Promotion 

If you offer discount coupons, it evokes a feeling of trust in your customers. This can attract more sales and land you a #1 rank for your business tactics. It can ultimately work in your favour if you are selling an unknown product. By selling discount coupons, you can get redemption when your sales increase and you get more customers.

5: Increase Online Engagement

Amazon does its own marketing and selling of products. But, if you want to personalise the way you do it, you need to increase online engagement and boost sales. You can do so by giving coupons, posting friendly information, getting appropriate content posted and whatnot. In the end, you can redirect your customers to your store with a link.

6: Don’t Sell Bad Products 

You need to make sure that what you are selling is of a good quality in the market. Customers are the kings of the market and they control everything. Because of that, you need to sell stuff that is cheap and of good quality. If you sell a cheap product, it will cost you your time and money. So instead, you can spend that time selling your good products and improving your sales and ranks. Crappy products lad to bad reviews, refunds and customer complaints. So, it is better if you don’t sell bad products and instead, sell those products that you can be proud of, and you will use yourself.

7: Keywords, Keywords, Keywords

The best ways to improvise sales is by using relevant keywords. You need to at least rank page 3 with your keywords. You should know what to search for, which keywords to target and how to include them in the product listing. For that, you need to keep a natural title, use your keywords properly, add good visuals and make the customers want to buy your product. You need not use any commas when you put keywords into your 5 ‘Search Terms’ boxes. If you need help regarding keywords, you can use tools such as MerchantWords, Google keyword planner, and Amazon’s fill-in search.

Conclusion

These are 7 ways to improve your sales, ranks and product goodwill. This will build your visibility in the Amazon store and help you gain good customers. Once you land a buyer, you need to make sure that he stays at your page for a long time. The last thing you want is a customer who never buys your products anymore.

5 tips to improve your ranking on Amazon and boost sales

Product rank and sales on Amazon

 

If you’re an online retailer who is considering his SEO strategy, you are more likely think about optimizing for Google Search. Since Google Search is the most popular search engine in the world, this makes complete sense. When you look at the online market, Amazon is just as important.

For various brands and retailers, Amazon is the first choice. This is because the majority of shoppers visit Amazon first when conducting product searches.

Several retailers achieve a huge spot on Amazon, and Internet Retailers lists. Merchants give Amazon detailed product descriptions, high-quality images and videos, competitive pricing and great customer service.

Hence, your ranking on Amazon can play a major role in how successful your company becomes, online and offline. For that, we need to understand how Amazon ranks are separate from Google and other traditional search engines. There are two types of rank to consider – Traditional Search Rank and Buy Box.

Traditional Search Rank

With the help of this, your product appears when someone searches for a related keyword.

The Buy Box

This is what makes Amazon different. The Buy Box is a box on the product’s detail page. Customers click on it to add an item to their shopping cart. When various sellers are offering the same item, you need to be different and compete to appear there. If you aren’t able to win the Buy Box, people will have to find your product through Traditional Search method and seek out your specific offer. Not many brand owners have difficulty winning the Buy Box for their products, but it is an important achievement for retailers.

 

Amazon BUY BOX race

 

How to improve your traditional search rank and win the Buy Box:

1. Price competitively

Price is a top factor that is considered by Amazon when they are awarding the Buy Box. This price includes shipping. You can’t just lower the price of your product and increase shipping cost; it won’t fool Amazon. Some retailers use a product re-pricer, which is a kind of software that automatically changes the price based on the competition that they receive.

2. Maintain a positive selling history

How you have sold items before impacts not only your ability to win the Buy Box, but also your search rank. This will keep your customers happy and deliver good quality products on time. A few tips to make that happen:

  • You must respond to customer complaints fast and solve their problems quickly.
  • Provide fast, efficient shipping.
  • Keep inventory accurate.
  • Keep your order defect rate below 1%, late ship rate less than 4% and your pre-fulfilment cancel rate below 2.5%.
  • Seek reviews.

3. Increase sales

The more you sell, the higher you rank. In the same manner, the more likely you are to win the Buy Box. By lowering prices for a brief period of time and selling unique products for less competition makes it easier to win the Buy Box and rank well in search.

4. Provide thorough product information

When the similarities between all products are uncanny, the product with the most details wins. The main factor is how you keep your title. You must use all available space to include maximum details. Use deep categorization. Use all five keyword fields. Try avoiding words that are already in the title. Incorporate alternate spellings, synonyms, nicknames and related search terms to make a more elaborate search.

5. Offer Prime

When customers filter out non-Prime items, those products don’t have a chance to show up in the results. This is a very significant problem because the subscribers outnumber non-Prime Amazon users.

As you try to become a part of the world’s largest virtual department store, you must remember that the sellers who succeed on Amazon are the ones who know Amazon’s rules extremely well. If you play accordingly and surpass their standards, you have a high chance of getting more exposure and success.

How to drive sales through Amazon advertising

According to a report in the BloomReach’s State of Amazon, customers tend to search on Amazon twice as frequently as on Google. In the coming years, this number can only be expected to rise. Eventually, every customer will start their search on Amazon.

Amazon is not only a place for people to shop but is also a window for them to see and discover new brands, to find content that is original. As per reports, more than 50% of Amazon customers use Amazon in order to look for new products or brands. The product with the most reviews gains the attention of the most customers on Amazon. The reason for this being that when we need to make a decision, our brain falls back on certain factors like reliability, public opinion and word of mouth. We ask people what they think and rely on them. Social proof is what helps us in making successful online purchases.

amazon festival SALES

Because of this, Amazon Advertising is a great resource for businesses to reach thousands of customers and spread brand awareness. But buyers aren’t the only ones who are getting these benefits. Sellers are taking advantage of Amazon too.

The main question that lingers in our minds is, how does Amazon Advertising help drive brand discoverability?

According to a recent study conducted by a premium agency, on close to 4 out of 5 shopping occasions customers purchased mostly from the top 9 brands. Therefore it becomes vitally important for a brand to be listed in the most prominent ranking on Amazon.com to give your brand the much-needed uplift.

Amazon Advertising provides display ads, which is useful for testing ad creative’s and colorful clothing imagery. There are product detail pages which include information, customer reviews, and videos which help promote product or brand education.

For example, Airheads is a brand that collaborated with Amazon in order to promote the launch of their new product, Airheads gum. The product was put on display along with videos on third-party sites and Fire TV. This kind of advertising resulted in a 120% rise in awareness among new customers regarding the product.

Still, don’t know what to do? 

Using Amazon Advertising’s sponsored ads and display ads, a leading clothesline brand got to do test variations of ad creative to learn that bright and colorful clothing imagery performed best. There was a major rise in branded keyword searches during their campaigns, which helped boost their brand’s accessibility and boosted its present sales on Amazon.

But how does Amazon increase sales through advertising?

Those who want to gain more attraction on their products, pay for certain positions by bidding on specific keywords. This increases the ranking of their product and leads to higher visibility. Whenever a shopper clicks on the ad, the advertiser will be charged.

Then, there is the method of campaigning. You put your main product categories and then add more specific ad groups. Make a list of several relevant keywords for each ad group and write ad copy related to the keywords. This process keeps your ads relevant and also prevents you from wasting money.

When you are finding relevant keywords for campaign benefits, look at your competition for inspiration. If you want to find out who they are, do a search for your products on Amazon and discover which brands are on the topmost section, dominating the search results.

Your ad copy should be precise with what it sells. You should also add some humor and creativity while writing it, so as to make it more attractive and appropriate. This helps you stand out in front of people and really sin better solutions on Amazon search page.

Most people spend a lot of their time on Amazon. So, if you want to boost your company’s advertising, you should saw Amazon’s advertising tools to improve your Amazon ads and increase sales.