How to drive sales through Amazon advertising

According to a report in the BloomReach’s State of Amazon, customers tend to search on Amazon twice as frequently as on Google. In the coming years, this number can only be expected to rise. Eventually, every customer will start their search on Amazon.

Amazon is not only a place for people to shop but is also a window for them to see and discover new brands, to find content that is original. As per reports, more than 50% of Amazon customers use Amazon in order to look for new products or brands. The product with the most reviews gains the attention of the most customers on Amazon. The reason for this being that when we need to make a decision, our brain falls back on certain factors like reliability, public opinion and word of mouth. We ask people what they think and rely on them. Social proof is what helps us in making successful online purchases.

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Because of this, Amazon Advertising is a great resource for businesses to reach thousands of customers and spread brand awareness. But buyers aren’t the only ones who are getting these benefits. Sellers are taking advantage of Amazon too.

The main question that lingers in our minds is, how does Amazon Advertising help drive brand discoverability?

According to a recent study conducted by a premium agency, on close to 4 out of 5 shopping occasions customers purchased mostly from the top 9 brands. Therefore it becomes vitally important for a brand to be listed in the most prominent ranking on Amazon.com to give your brand the much-needed uplift.

Amazon Advertising provides display ads, which is useful for testing ad creative’s and colorful clothing imagery. There are product detail pages which include information, customer reviews, and videos which help promote product or brand education.

For example, Airheads is a brand that collaborated with Amazon in order to promote the launch of their new product, Airheads gum. The product was put on display along with videos on third-party sites and Fire TV. This kind of advertising resulted in a 120% rise in awareness among new customers regarding the product.

Still, don’t know what to do? 

Using Amazon Advertising’s sponsored ads and display ads, a leading clothesline brand got to do test variations of ad creative to learn that bright and colorful clothing imagery performed best. There was a major rise in branded keyword searches during their campaigns, which helped boost their brand’s accessibility and boosted its present sales on Amazon.

But how does Amazon increase sales through advertising?

Those who want to gain more attraction on their products, pay for certain positions by bidding on specific keywords. This increases the ranking of their product and leads to higher visibility. Whenever a shopper clicks on the ad, the advertiser will be charged.

Then, there is the method of campaigning. You put your main product categories and then add more specific ad groups. Make a list of several relevant keywords for each ad group and write ad copy related to the keywords. This process keeps your ads relevant and also prevents you from wasting money.

When you are finding relevant keywords for campaign benefits, look at your competition for inspiration. If you want to find out who they are, do a search for your products on Amazon and discover which brands are on the topmost section, dominating the search results.

Your ad copy should be precise with what it sells. You should also add some humor and creativity while writing it, so as to make it more attractive and appropriate. This helps you stand out in front of people and really sin better solutions on Amazon search page.

Most people spend a lot of their time on Amazon. So, if you want to boost your company’s advertising, you should saw Amazon’s advertising tools to improve your Amazon ads and increase sales.

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