Category Archives: Website Design

Photography tips for your Shopify product detail pages – How to Manage Without the Expensive Gadgets

product photography

The product image of any Shopify Store is the primary thing to create an impression on the buyers. It describes the look, shape and size of the product. If you are going for photography, the following thing you should consider :

  • High-quality image
  • White background
  • Easy to zoom
  • 80% area covered by product
  • Multiple images from all side
  • One main image

Don’t worry if you don’t have a professional camera. You can also do it from your smartphones.  Professional photography cameras are more expensive. New store owners have not that much amount of money to spend on these things.  You can also take high-quality product photos without a professional camera. Here you will learn step by step to take a high-quality image using a smartphone:

Choose Your Smartphone

smartphhone

Nowadays a good camera quality Smartphone available at most of the people. First set the camera to a higher megapixel. At least a 12-megapixel camera phone you can use for this photography. A phone flashlight is not sufficient for proper lighting. You should use an external source of lighting for better results.

Use a Room with Good Lighting

Find a place at your home with a well-lit window. It will be better if your room has a large window. If proper natural light not coming into your room, then you can also use white electric light.

Set Your table

table set up

Position your table in such a way that light directly focuses on your table. Create a wall-like structure from one side of the table. You can make it using cardboard or plywood. Select one large white chart paper and set it to the table. Fix chart paper on the table in such a way that half of the paper covers vertical and half horizontal. You put your product horizontally and make sure no shadow form.

 Get a Mini Tripod

mini tripod

A static camera captures a good quality image. It is very difficult to make your camera static by holding with your hand. Tripod is a phone holding tool. It is available in different sizes. If you have a low budget, then you can also use a mini tripod. The difference is, a mini tripod will able to adjust the smaller height. But you can still get the required height. Just keep your tripod on another table or whatever things you have. Multiple adjustment features come with a tripod. You can easily adjust them and capture images from different angles.

Set Up a Diffuser Sheet

Sometimes natural sunlight too bright. High brightness not good for photography. It affects the image clarity. The diffuser sheet reduces the brightness level of the light coming from the sun. Some homemade alternatives you can use as a diffuser. Wax paper and shower curtain also reduce the brightness level. Select your best diffuser and set it as per requirement.

Now your photography set up is ready. But some more things you should consider for store images. Your online store visitor wants to see your product from all sides and different angles. Take multiple photos from different angles for better understanding. They also want to see product uses. Try to add images with their uses. For example: cloth with a model, curtain with a window, a juicer with fruits etc. You can also add dimension image as the last image of the Shopify product. In some cases, the image background looks gray. Use photoshop or other photo editing tools and convert background gray to white.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Basics of Shopify and Its advantages

Basic of shopify

Shopify is one of the best online store builders. This platform is designed for businesses of all sizes. Now the situation is changing due to pandemic and market demand. Most of the people are interested to buy products online. Therefore it is the right time to expand your business with an online store. If you are thinking to sell your products online then it is the easiest and relevant for you. Shopify has many advantages. These are as follow :

Highly Flexible Platform

When you create your own online store. At the back end of your website, Shopify offers a verity of tools for customer service, inventory management, marketing, reporting, shipping, social media, and much more. Due to the highly flexible platform, Shopify enables you to choose many tools as per your requirement. These tools automate your e-commerce business and make online store user friendly.

Tremendous Speed and Security

A good for any online store is important to engage the customers. Shopify offers high page loading speed. You can quickly change or edit your products. Shopify provides the best security at its back end and payment process. Customers return back if they will face trouble while payment, therefore a safe payment is necessary to convert your store visitor to a buyer.

Suitable For All Types of Businesses

It allows almost all products to show on your online store. If you are already selling products from your physical store, you can select that product also to sell from an online store. Sometimes your selected product not in demand, in that case, you can easily change your category and upload products accordingly.

Beautiful Themes

To enhance your website design and structure a relevant theme needed. Themes are available to optimize your website across various industries including clothing, Home & Kitchen, Electronics, jewelry, etc. Both free and paid themes you can get from a large collection. Initially, you can start with free themes.

24X7 Customer Support

Shopify offers wide customer support features via email, phone and live chat. The automation tool allows users to know things with a quick response. Shopify is a team of knowledgeable person that provides fast and helpful support any time.

Shopify products

Shopify offers multiple features a single platform. These features make it easy to manage your online business. Different types of online store data you can see easily. It also helps to compare the data and decide future planning accordingly. Some important features are :

Manage Buyer Order

Orders option available at the back end of the Shopify store. Here you can see order ID, order date, fulfillment status, order amount, payment status and delivery method. You can easily fulfill and change your order status.

Organize Your Products

Shopify allows you to change product title, description, image etc. One product has many variations, therefore you need to group these products. You can use multiple variations with different prices. Here each variation has different SKU but the same title and description. Grouping of variants enhances the user experience.

Set Up Shipping Rates

The shipping rate depends on product size and delivery location. If you are selling in the same region then your delivery processing charge will be minimum. In this case, your shipping charge will be minimum. Most of the customers like free shipping. You can add shipping charges with product prices to increase visitor interest.

Store Analytics

It shows your online store data.  Here you can see total sales, total orders, returning customer rate and many more. Shopify shows data with graphs so that you can easily compare the previous data. Report section also available to download the performance report. These reports help you to understand the plan for the future.

Campaign Creation

This feature allows you to create ads for your product. If your product reach is small then ads will help you to show your products to more audiences. The campaign shows your ads to the relevant audience. For a new online store, this is the best option to generate sales. Ads CPC(Cost Per  Click) depends on your bid and ad quality. Ad quality can be improved by improving product information.

Track Your Stock

Shopify tracks the live activity of your online store. Any time you can check your current stock. It informs sellers to increase the stock of particular products. You can also find which product is generating a good sale. If you don’t update stock, you may lose your sale.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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HOW CONTENT MARKETING AFFECTS YOUR ONLINE BUSINESS

To market any product online we need a platform where customers can reach and know about our product. Content plays an important role to explore the product. Content should be unique so that we will not face trouble in ranking our website.

We can show our content in many formats:

TEXT

It provides detailed information about our products or services. People can easily understand internal properties and features. We can compare the product name and its benefits using textual content.

IMAGE

People catch image content faster than text content. It explores what actually the product looks like. We can easily understand the shape and dimension of the product. Multi-coloured image content attracts users to know more detail about products.

VIDEO

To explore our product in 3D, video content is the best option. Visual effects attract customers to know detailed information about the product.  Generally, the video comes with audio therefore the user needs less effort to understand.

INFOGRAPHICS

Digital Marketing

Infographics mean information and graphic. It is an image with some text content that describes the picture in brief.  Nowadays the use of infographics in our content is good to explore our products.

We can use these contents on different marketing platforms. The website landing page has huge potential to convert visitors to buyers. We can use engaging content on the landing page so that the bounce rate reduces and increase the organic rank. An informative and attractive content enhances the buying decision.

The title and description of the product should be more informative. It makes it easy to understand what the actual product is. Proper mapping of image and text is also important to improve user experience.

In Email Marketing, proper content at the proper time is necessary to improve conversion. The first identification of which phase of awareness or consideration of the audience has to be considered and then emails can be sent accordingly.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

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Tips to design a user-friendly website for higher conversions

User Friendly Website

The website of a business is of paramount importance because it forms the base for successful conversions. According to research by Stanford University, 46.1% of people said that a website’s design is the main criteria to decide the credibility of a company. Any individual who would like to know about a particular business will definitely visit the website of that company at least once and will try to explore that particular business and the services it provides. If that particular website is not interactive or fails to have a user-friendly design, then it is bound to irritate the visitor, which might also result in the loss of conversion. Hence it becomes mandatory to make your website as creative as possible to increase the probability of getting more number of conversions for your business.

Here are a few tips that can help you to restructure your website and make it more productive:

1. Keep it short and simple: A website with a lot of content along with images and videos does not go easy on the eyes of the visitor and takes a lot of time to digest. But keeping a website simple and easy to read does not imply that you should limit the amount of content on your website. Simplicity can be achieved by getting rid of the unnecessary elements from your website and by making the overall website design less cluttered and more pleasing to the eyes. Apple is a good example of a simple yet effective website.

2. Use negative space effectively: The negative space is all the empty space between the various elements on your website like the space between header and content or space between two images. This also includes the spacing between paragraphs, sentences or letters on your website. Effective usage of the negative space will not only lead to a good-looking website but will also help to make it more readable and easy to understand.

3. Design mobile-friendly website: It is no surprise that people in today’s world make use of their mobile phones rather than desktops or laptops to browse through different websites and make online purchases. Thus it becomes necessary that a website design should be such that the entire layout of your website fits perfectly on the small screen of the mobile and it can be easily viewed from it. This will really help to increase the reach of your website and will in turn help to boost your conversion rate.

4. Make your CTA visible: The CTA button is the major factor that drives conversions on your website. The Call-To-Action (CTA) button should not be hidden somewhere where it is difficult to find at first glance. It needs to big and bright and should be at a location where people would be able to spot it in less than three seconds. Also, try to optimize it by using phrases like “Order Now” instead of “Checkout” or “Buy Now”.

Registration

5. Remove the requirement of registration: This is one of the most irritable parts of a website where the company requires the visitor to register before moving forward with purchase or enquiry. It is important to note that people generally do not spend a lot of time to browse through your website and if they get registration pop-ups in the little time that they do offer, they are bound to leave at that immediate instant. Thus you should ensure that you do not force registration on the visitor as it should be ideally kept optional.

Designing of a website is a lengthy process and requires frequent optimization as your business expands, and hence it should be done only after a detailed understanding of various aspects of a website layout, the target audience and your business goal. After all, it is your website that showcases how different you are from others and how your services would help the visitors.

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Landing Page Optimization and its Importance in Marketing

Any shrewd inbound advertiser “gets” that once you’ve done all that diligent work to get visitors to your site, the next big step is to convert them into leads for your business. But what’s the most ideal approach to get them to convert? Landing pages , that’s what! They are the heart and soul of an inbound marketer‘s lead generation efforts.

blog3

Landing pages literally serve as the location your prospect “lands” on your website. They are focused on a single objective, either informational or transactional. Landing pages provide highly specific information in the form of text, images or other dynamic elements and the ultimate goal is to convert visitors into customers. In addition to prospects, many repeat visitors or customers will come across your landing page.This means that your landing pages need to be optimized for every stage of the marketing funnel for increasing conversions.

Here are the few simple tips for Landing Page Optimization:

  • Optimize every element of your landing page for conversions-

Headline: Find out if a punchier headline works, or if you are better off using a descriptive, clarifying headline. Does different language or messaging change your clickthrough rates?

Image: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. If there’s anything these stats teach us, it’s that it’s always wise to include a relevant image on your landing page. Try to match then that image with the offer.

Privacy Policy Link: Include a link to your business’ privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind.

Call To Action: At the bottom of your lead-capture form should be a submission button. This button is the actual call-to-action button on your landing page. Be sure this button employs specific action words so your visitors clearly understand what they have to do to obtain the offer you’re presenting.

Social Sharing Buttons/Links: Enable visitors to easily share your landing pages with their connections by including social media sharing links or buttons. Include buttons for social networks like Facebook, LinkedIn, Twitter, and the like. Don’t forget to include a share button for email, too.A/B test your landing pages

  • Do A/B testing:

A/B testing or split testing, is a method for testing two versions of a  webpage: version “A” and version “B”. The goal is to test multiple versions of webpages or one specific element that changes between variation A and variation B to determine which version is most appealing/effective.

Running A/B tests on your landing pages is a great way to learn how to drive more traffic to your website and generate more leads from current visitors. Just a few small tweaks to a landing page can significantly affect the number of leads your company attracts. In fact, A/B testing of landing pages can generate up to 30-40% more leads for B2B sites and 20-25% more leads for eCommerce sites! Such increases in lead generation can provide a huge competitive advantage for your company. In fact, chances are your competitors aren’t doing A/B testing right.

  • Optimize Thank You Page:

After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site, or more offers in which they may be interested.

(Complied by Sana Mokashi)

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DELIGHTING YOUR CUSTOMERS IN THE HEALTH INDUSTRY

When it comes to health perspectives, the most obvious satisfaction or delight for your customer is surely the health that they gain from your clinic/hospital. But there are certain other minor points that create a huge difference in the customer satisfaction value. Your customer needs to be assured that you care for him, especially in the health industry. Patients get comfort when they are certain about being under health surveillance almost at all hours of a day.

First and foremost for any health institute/doctor is to create a strong and user friendly appearance throughout the internet. The more your presence is available, reliable and user friendly, the more chances of you being the top doctor on a patients list.

infographics

So, build up an effective manifestation in the web world and back up your services with these small additions and gain big heights in customer delight!

  1. Auto responses – Set up automated responses for all contact forms filled up on your website. It assures the user about a successful delivery of query to the designated person. This is enough to keep the patient satisfied until you reply to them. You may do the same for emails as well. And keep in mind that quick responses are crucial. Do not make your customers wait for a response for a long time. Make sure they do not have to send any reminders to you.
  1. Customer feedback and review – Request for customer feedback and suggestions at regular intervals. For example after a consultation, medication session, operation or online chat. This makes the customer feel involved and important. Do not follow up too much for this. Put forth a simple request. If they are satisfied, they will not hesitate to help you.
  1. Personalised event reminders – Reminding your patients about their birthday/anniversary brings a natural smile to their faces. Wish them heartily on their special days and if you want make them even happier, you could even offer a promotion for them on this special day. For example, you could offer a free consultation/general check up on a birthday.

“XYZ clinic wishes you a very healthy happy birthday! On your special day, we will offer you a free consultation with Dr. White. You may jump in any time today!”

A message like the one above will certainly bring a smile on your customers face and may attract many more too!

  1. Consultation reminders – Todays clock rushes faster than ever, with loads all around. It is very possible for your patient to forget his/her appointment with you. Take an extra step and send them a message or call them to remind them. They will be delighted and will sure to be present.

“Good morning Mr. Long! Please do not forget your appointment at XYZ clinic with Dr. White at 11:00 am. See you soon! Have a healthy day ahead!”

Such reminder messages keeps the customer well assured that you have them in mind and are interested in having them. A call would also be good for this reminder.

  1. Regular health documents – create a customer base and send them a general health write-up highlighting certain check-ups and tips important to health every fortnight or month. Keep it short, very short and precise. It could even be in the form of a message. These will keep you connected to your customers and may even help you attract referrals.
  1. Health inquiries/medicine reminders – Keep records that show the medicinal information and re-check-up dates for patients. A weekly reminder about the medicine schedule is a good option for patients on long term medication. Inquiring about current health status and offering a re-check-up if necessary also creates good satisfaction in the customers.

“Hi! Hope you are doing well! This is just a reminder for your medicine schedule. ABC – 2 tabs, 3X, after meals & GHO – 1 Tab, 2X, after meals. Your re check-up has been scheduled for 21st June. If you are facing any further health/allergy issues before this, please do come to the clinic or contact us immediately.”

Keep them happy through these minor efforts, and you patients will never opt for another doctor or clinic!

 

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TURN YOUR WEB TRAFFIC INTO CONVERSIONS

Your website might be getting a good number of traffic, but you might still not be growing in business conversions. The sole purpose of a website is not simply just to attract people to open it once, but to retain users until they search your site and land up with the solution to their issues. If your website is user-friendly, it increases the chances of all major pages/information being browsed. With this point, you are already educating your users at a much higher rate. When more web pages are browsed, the chance of a user converting increases rapidly. Some minor features which usually go overlooked might be just the once stopping your traffic from converting.

Web-traffic (1)

Use the following few points to retain your users on your website and make sure they actually convert into clients.

  1. The first rule – Keep it simple. Make sure that your website is laid out neatly and is not overwhelmed with too much information. A lot of text and graphics all around the screen immediately distracts users. Make the negotiation on your site easy such that the user may reach his requirement in a maximum of three clicks.
  2. Call to action – this is a very strong point for all websites, but use it wisely. Place it static at places with great content for users, so that is unavoidable. If you are using pop-ups, just ensure that it doesn’t cover the main section of the page or doesn’t appear and reappear again to interrupt the viewing of users. You may use more than one call to action
  3. Header lines – make your header lines clear and insert multimedia options next to them. This attracts users and summarises your services for the users. Use large fonts for headers so that no effort is required from the user to understand where he stands in your website.
  4. Contact forms – Contact forms are necessary to allow immediate interaction with genuine users who really need your services. Apart from the contact us page, you may include a pop up contact form on relevant pages.
  5. Free trials/packages – As long as a child doesn’t taste it, he doesn’t like it. The same rule applies for all users as well. Give them a free trial of your services so that they can recognise the benefits. This feature helps greatly in retaining users and eventually converts them.

The above mentioned simple points are valid enough to retain your web traffic and help in converting the genuine users. Use them to enhance your business through a better website for a better business future.

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GENERATING CUSTOMER TRUST IN THE HEALTH INDUSTRY

trust1 (1)

Attracting, delighting, retaining and generating referrals are some important marketing aspects directly related to the customer. When it comes to doctors and health specialists, individuals are a bit more result and service oriented as health a delicate issue. Here are some simple steps that you can implement in order to gain customer trust in the health industry.

  1. First Consulting: Online and free – It is true that doctor’s examination is very crucial and needs to be done face to face, but a first consultancy and general understanding of the patients problem can be done online. This feature greatly helps in attracting more patients to your site and eventually your clinic. If you offer this as a free consulting, it simply helps the boost to be larger! Save your patient’s time and/or money by offering this service and they are sure to be impressed and will stick with you.
  2. Reviews on portals – Internet gives you the biggest possible scope of spread and advertisement, make full use of it. Post your reviews on online portals for doctors. Let your rankings be shown across the web so that you may attract customers through any suitable channel.
  3. Search Engine Ranking – It may sound like something not quite associated to health care, but trust us; this is also something that every health specialist should pay attention to. Today, each and every necessity of life is searched for on the web search engines. Statistics mention that 77% patients use search engines before they finalise an appointment. A research done showed that 41% patients searched on the web for as long as about a fortnight before scheduling a meeting at the health centre. Therefore, it is important you strengthen your SEO ranking as you will thus reach out more widely.
  4. Customer Feedback and Reviews – These bunches of words are extremely important as they reflect your expertise and experience. Put some effort in collecting feedback from your patients – it’s your hard work put into words! Display your reviews on the internet through your website or other portals. Google stats show that 37% of online users searched through reviews before making an appointment with doctors. So, reinforce this point.
  5. Quick Responses to Leads – Everyone focusses on responding and communicating with existing customers. It is equally vital to concentrate on the leads you get through the web and offer them a quick response. It obviously increases chances of conversion and also helps in getting referral customers.
  6. Social Presence – Social media is one integration of the internet that has become a part of everyone’s daily activities. With wide network connections, everyone, especially the youngsters turn to social media to develop trust within an industry. 90% of the youth trust medical information shared through the social media platforms. Therefore, it is crucial for doctors to become more ‘digitally social’.
  7. Web chat – This is a very appropriate method of customer delight. It gives the patient a feeling that the doctor is always available and thus helps in retaining them as well. You may not be able to completely solve the problem through chat but a small assistance/suggestion or a simple gesture of convenience and/or further booking is enough to help the customer cling on to you.

Give a try to these methods and surely you will gain high levels of customer delights. Delighting your patients will pull on more traffic for you and your business is very likely to shoot up as well!

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Get more conversions by increasing your website speed

Website Speed

A slow page loading speed swiftly allows incoming web traffic to be deviated. As the world is inclining towards the high speed gradient, it is highly unlikely that any individual would patiently wait for a web page to load over a certain expected time. Even in the context of digital marketing, speed is a killer. Decreasing your page load time significantly increases conversion rate. Loading time directly affects the page abandonment chances.

When it comes to internet works, every second counts. Sources report that a mere 1 second delay in page load causes significant changes. Conversions, sales and revenue increase drastically with even smallest increments in page load speeds. Statistics collected by Amazon and Walmart are some live and practical examples of this.

With every delay of 1 sec in your website loading time, you are losing your customer satisfaction of 17% , page views by 11% and most important conversions (form, sales, download etc) by 7%.

High conversions with lower website speed load

page abandons against page load time

With research done on web users, it is known that every user expects a web page to load in 2 seconds or less. And even after a 22% hike in average website load speed, the minimum average time taken for a website to load is 7.72 seconds – something almost 4 times the expected user time limit. It would not be an exaggeration to say that nobody waits for long on a web page if its takes time to load. Therefore, maintaining a web speed is necessary, not only for better Google rankings but also in preserving the bottom line profits of an industry.

Here are some important points that can help enhance your website page load speeds. Some points are easy-to-implement and do not require and prior technical knowledge and thus can be easily put to use by any general individual.

Reducing On-page Components – For each section and sub-section of a web page, an HTTP request is made and this increases the time taken to fully load. So, simplify your design. Cut-short on the elements of a page. Using CSS instead of images is a good idea too. You may also combine multiple style sheets into a single one.

Caching Plugin – Loading Speeds are greatly reduced when caching plugins are used. Some of these are available for free download on the internet.

Database Optimization – This option is most applicable for eCommerce sites. Adding an index to the stored database of the website increases web speed to a noteworthy value. If data stored in a table is not indexed, any particular required data will naturally take long to be fetched. Indexing works like a road guide, giving direct routes and short cuts to the data.

Content Delivery Networks – Using CDNs saves up to 60% of bandwidth and thus helps a lot in in speeding up a website. CDNs host all the web files across a large number of servers around the world. Thus, any user gets information from the nearest server.

Database Organization – Organizing and tidying up your database efficiently increases web speeds. Fetching data from a disorganized and messy database will definitely take longer time. WordPress users should pay specific attention to this point.

Compression – Enabling compression using compression techniques and tools reduces the bulks of information and zips them. This in turn reduces HTTP requests and thus increases website performances.

Images – Common edits on images are easy and can reduce load timings. Cropping, reducing colour depths and using the right format (JPEG being the best) are some popular formatting options that you can use for images.

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Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.

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  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

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