Category Archives: Social Media

Brand recognition on Social Media

Brand recognition on Social Media

As per a study by Statista, there were an estimated 2.65 billion social media users worldwide and this number is projected to increase to almost 3.1 billion in 2021. Every businessman knows the importance of social media when it comes to brand recognition and these numbers are more than enough to justify that businesses need to invest in marketing on these platforms if they wish to stay afloat in the future. Even common sense tells you that the more people know about your brand, the more are the chances that your product or service would sell. And what’s better than social media to increase your brand recognition?

Following is a list of few strategies that you can implement to boost your brand awareness:

1. Selecting the right platform: When it comes to promoting your brand, there is a common misconception that “more is better”, which isn’t fully true. Even if there are multiple social media platforms that are being used by millions every day, you don’t need to publish your posts on every single platform. Do some research on the type of people who use those platforms and then you will find it easy to zero in on the platform that would give you maximum results. If you have a budget for managing four different platforms, focus on just two so that you will be able to acquire in-depth knowledge about the working of those two platforms. This will help you to develop profitable marketing strategies in the future.

Selecting the right platform

2. Set up an attractive profile: Recognition is an important element while building brand awareness. When your followers glance at your social profile, they should be able to understand your brand and get a rough idea about your products and services. For this to happen, you need to ensure that all of your social media accounts have the same handle (name of the account). The same applies to your profile picture and logo color as well. Keep your bio simple and to the point such that the visitor is able to understand about your business without wasting much time.

Set up an attractive profile

3. Share quality content: Content creation is one of the strongest pillars that lay the foundation of a successful brand awareness strategy. Since there are numerous social media platforms out there, you need to figure out what type of content would be suitable for the platform of your choice and post accordingly.
Apart from consistency in posting, you need to ensure that you are not bombarding your followers with multiple posts each day. When these posts are about your brand, make sure that you include tips, tricks, and quotes about your product or service in general. Since people’s attention span is microscopic, create content that delivers value or solves a problem of your reader to create maximum impact. Make use of hashtags freely in your content so as to expand the reach of your brand on social media.

4. Join different groups: There are a lot of groups on Facebook and LinkedIn that revolve around a particular topic. If that topic is important for your business, then you can easily join these groups. Once you are in, interact with the group members and tell them about your brand in a way that would not make you sound like a salesman. Once you have built your presence in that group, people will start following you and your brand presence will grow.

Join different groups

5. Don’t be afraid to experiment: Social media marketing is a field where a particular strategy won’t apply for too long as things keep changing when it comes to these platforms. Your captions are an excellent opportunity to make your brand famous among people. Use some creative captions on your posts by including emojis and humor in them. Doing this will not only make you sound different from others but will also help to connect with the audience on a deeper level. Moonpie is an ideal example of a brand that got popular due to its creative posts.

Don’t be afraid to experiment

We are living in a world where people spend more time on Facebook and Instagram rather than reading books and watching television. So making the most out of such social media platforms has become the need of the hour for businesses. Apart from the ones mentioned above, there are plenty of other ways to increase your brand awareness through social media. All you need to do is make sure that you are using the right platform for your marketing needs.

For further information, you may contact us or visit our website www.bmconsulting.in

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Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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How to drive traffic to your site through social media

How to Drive Traffic To Your Site

What is that thing which an individual never misses to check out at least once every day? The answer is “social media account”. In the advent of mobile phones across the globe, social media engagement has seen a sharp increase in recent years. More and more people are spending most of their time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This large amount of interaction of people with these platforms has enabled businesses to use them for marketing. Social media marketing has become the need of the hour in today’s world and business that fails to implement this strategy is bound to see a downfall in their sales chart. There is no doubt that marketing on social media is productive for a business because of a number of reasons but it all depends upon how efficient their marketing strategy is and how effectively they are able to drive traffic to their site with these platforms.

Below are a few simple steps that can help you to drive business to your site:

1. Choosing the right social media platform: While it is true that setting up a social media account is easy, you need not open it on every single platform out there. This is because it takes a lot of time and effort to manage every account and you would rather invest in just one or two platforms. Know about your customers, their likes and dislikes, age, gender, location, etc before starting any social media account. These metrics will allow you to identify the most productive platform to kick start your social media marketing.

Choosing the right social media platform

2. Create an effective profile: Your potential customers are going to learn about your brand through your social media profile even before visiting your website. Hence it becomes necessary to create an attractive and informative profile that offers the visitors an insight into your business. Be it your Twitter bio, Facebook About section or LinkedIn company page, you must ensure that you have completed these sections by filling in all the necessary and correct information about your business. Also, make sure that there is a link to your website’s homepage on your every social media profile. If people find your profile interesting, then they will surely visit your website to know more about you. You can visit the Facebook page of Barclays UK, to see how an ideal “About” section should be.

3. Share your posts: Make sure that you share your posts frequently because few people actually see your post every time you share it. If you have posted a valuable content in the first week of the month, then make sure that you share it in the second and the third week as well because only then will the chances increase of that post reaching your target audience. In addition to this, include relevant hashtags that are the recent trend in your business field so that people can find your content worth reading and might even share it within their circles. Just make sure that you do not post every 2-3 hours and fill your customer’s newsfeed with your posts because then they might think that you are “spam” and will unfollow you.

Share your posts

4. Post visually enhanced content: It has been proved that visual content is 40 times more likely to get shared on social media because posts with higher visual content are more engaging than the ones without it. Including interesting images about your product or service can create a significant impact on your potential customers as they will find your posts interesting and worth reading. Even videos are becoming increasingly popular on social media pages because of their ability to convey the necessary information in an entertaining and effective manner. Here is an example of an Instagram post of Microsoft explaining the use of augmented reality in the future.

5. Promote special offers: This is one of the most clichés yet effective way of acquiring customers. You can include some special deals for your visitors on social media pages so that it can also get them on your website. Most of these visitors will tend to purchase your products at that instant rather than some other time in the future. To acquire more traffic, you can post these deals around holidays or on some special occasions. While offering any deal or coupons, state any restrictions about them upfront because the last thing you want is an upset follower who is unable to take advantage of your deal.

Social Media Marketing is one of the hottest topics in the market right now and every business is striving hard to use these platforms at their fullest so as to drive maximum traffic from them.

For further information, you may contact us or visit our website www.bmconsulting.in

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Increasing your engagements on Facebook

Increasing your engagements on Facebook

Facebook is one of the leading platforms when it comes to social networking and advertising. Ever since its inception in 2004, Facebook users have grown by leaps and bounds, thus making this platform an important tool for marketing. Facebook allows a business to share images, videos as well as the necessary content required to boost the conversion rate. But for this to happen, users must actively engage with your Facebook posts and this engagement is usually in the form of likes, comments, and shares. Checking in to your location or tagging you in a post can also be considered as engagement. This type of engagement not only helps to increase your reach organically but also helps to promote your News Feed placement with the help of the Facebook Algorithm.

The following points offer you some tips to boost your Facebook engagement.

1. Know your audience: When you are looking for engagement on your posts, you need to pay attention to your audience’s wants and needs. Facebook Page Insights offers useful information about your audience which can be used to research and identify the type of content the audience responds to. This knowledge will help you to create more engaging content with which the audience can easily connect.

Know your audience on Facebook

2. Generate quality content: Facebook is a platform where people can share and re-share the posts they feel are worth reading. Hence it becomes important to create content which is worth sharing. Always try to put in some value into your content which would help the audience to connect with it. The content should be such that it gives the audience a reason to spread the word. So before posting your content on Facebook always ask yourself whether you feel like sharing it within your own network. If the answer is yes, then you can go ahead and post it on Facebook. For example, the FedEx Facebook Page is one of the best examples of quality and interactive content.

3. Implement timely posting: Finding the right posting time is an important factor to boost your engagement. If you can figure out the time when your fans are most likely online, it will help to increase the number of comments and shares on your Facebook posts. The best time for posting depends on various factors and varies from industry to industry. Start posting at least once a day so that it will help you understand what time works best for you. You can also experiment by posting on times that are outside typical business hours like late nights, early mornings and even weekends and public holidays. If you wish to generate more engagement, then always target the best time when the majority of your target audience is online.

4. Use creative and high-quality images: Sometimes, a good image is enough to convey your message rather than lengthy content. Facebook posts that include a photo increase the chances of people sharing or commenting on it by many folds. If you have a good quality camera, then try to take close-up shots of your product or customers. In case you do not have a camera, you can even click some quality images from your smartphone and post them online. Even stock photos are a great option in case you are not sure about your photography skills. There are a number of free stock photo sites where the professionals have clicked and uploaded high-quality images that you can use for your own good.

5. Ask questions: Asking questions is a good way to develop a healthy relationship with your existing as well as potential customers. An interesting question proves to be a great way to make people comment actively on your posts. You can even ask your followers about the type of content they would like to see in your News Feed. These questions act as a call to actions by attracting the attention of people and getting them to share their views. Some sample questions are as follows – Why do you [like our brand or event]?, Do you agree with [this statement, person, decision etc]?, What’s your favorite [product, delicacy, car, song, movie etc]?

It goes without saying that the higher the Facebook engagement, the better your reach. This type of engagement holds an important place in any business marketing strategy because it helps you to reach out to your target audience organically, without spending on paid advertisements. Thus you are able to attain your business goals of generating quality leads and increasing sales.

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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INTEGRATE YOUR AMAZON SALES THROUGH SOCIAL MEDIA

Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.

If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.

So here is your best option away from the Amazon platform – social media.

Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.

There are two major approaches to raising your business on Facebook.

  1. Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
  2. Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.

Some examples of social media business strategies are as follows:

A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.

You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.

Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.

Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag  #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.

This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.

Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.

Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.

For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.

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Facebook Dynamic Ads for Amazon Sellers

Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great results. Thankfully, Facebook has introduced the platform for dynamic ads. With the advent of dynamic ads, Amazon sellers are expected to benefit at large as this is a channel through which they can get hold of potential customers. After all, a person who has viewed your product has some idea and a requirement which in turns means that they are much more likely to hit a purchase on those products than a fresh customer.

You might have been a target of dynamic ads yourself. Have you ever been on Amazon just to browse through a few products and then later on whenever you log onto Facebook, you continuously see those products or similar ones? Those are the dynamic ads – a typical example of remarketing techniques. Facebook happens to be one of the best platforms to run dynamic ads on. Statistics show that smartphone users check their Facebook accounts approximately 14 times in a day. And internet users spend 20% of their online time on Facebook. These figures expose the vast opportunity that lies in Facebook for attracting your target audience.

In order to run dynamic ads on Facebook, you will have to set up a business manager account on Facebook and also install Facebook Pixel. The following steps are to be followed for the set up:

  1. Download the product catalogue from your site
  2. Upload these feeds on Facebook using business manager
  3. Create your ads

Facebook offers templates for dynamic ads which save you the time for creating your own ads and it comes in single or multiple ad units. Facebook dynamic ads usually work best if you have traffic of 500 unique users per day on your website/storefront. For detailed information on the process of setting up dynamic ads, you may refer to this link.

Untitled                                                                    Picture source: Wordstream

Some well-known brands and companies have reported exceptional results through Facebook dynamic ads:

  1. Shutterfly – 20% increment in the click through rate
  2. Jewelscent – 3 times reduction in the cost per click
  3. Target – over 20% increase in conversion
  4. Jon Loomer – cost per click greatly reduced to about $0.08

So get going ahead with the help of Facebook dynamic ads! If you require any assistance on Facebook marketing or Amazon sponsored ads, please do not hesitate to contact us.

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FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

image1

So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

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Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

img1

With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

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Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

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