Category Archives: Social Media Marketing

Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

Please follow and like us:

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

Please follow and like us:

INTEGRATE YOUR AMAZON SALES THROUGH SOCIAL MEDIA

Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.

If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.

So here is your best option away from the Amazon platform – social media.

Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.

There are two major approaches to raising your business on Facebook.

  1. Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
  2. Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.

Some examples of social media business strategies are as follows:

A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.

You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.

Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.

Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag  #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.

This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.

Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.

Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.

For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.

Please follow and like us:

7 ways to promote your Amazon listing to boost sales

If you want to become big and sell more on Amazon, you need to improve your game. You must get noticed as a seller and reach a good rank. But you must wonder how to do it? Here are 7 ways to promote your Amazon listing to boost sales. This will encourage your customers to buy your products.

 

Amazon Product listing Promotion

 

1: Get Reviews 

If your product gets good reviews on Amazon, it benefits you such that customers make more buys and better decisions. Every customer depends on product reviews before making a purchase.
But, you need to make sure to ask people to leave reviews. People don’t always know where and when to review your products. Send them emails and links to your page and tell them to drop their feedback there.

2: Improve Your SEO Ranking 

You need to figure out the problems your customers are having and try your best to solve them. You can integrate SEO tags and keywords. They help in increasing your rankings to help build your rankings on Amazon. Using good and relevant play a big role in the ranks and in the sales. You should include the brand name, description, product material, colour, size, and quantity.

3: Be Visual

You need to have catchy visuals to get customers. From text layout to formatting and imagery, everything is necessary to attract buyers. So if you have to take an extra step and give a better shopping experience, you can allow the customers to virtually “try on” the product. This will encourage them to get that product and they will emotionally respond in a positive manner. This gets you buyers who are 100% involved with your products and are more than happy using them as they are fun, creative and good.

4: Do Coupon Promotion 

If you offer discount coupons, it evokes a feeling of trust in your customers. This can attract more sales and land you a #1 rank for your business tactics. It can ultimately work in your favour if you are selling an unknown product. By selling discount coupons, you can get redemption when your sales increase and you get more customers.

5: Increase Online Engagement

Amazon does its own marketing and selling of products. But, if you want to personalise the way you do it, you need to increase online engagement and boost sales. You can do so by giving coupons, posting friendly information, getting appropriate content posted and whatnot. In the end, you can redirect your customers to your store with a link.

6: Don’t Sell Bad Products 

You need to make sure that what you are selling is of a good quality in the market. Customers are the kings of the market and they control everything. Because of that, you need to sell stuff that is cheap and of good quality. If you sell a cheap product, it will cost you your time and money. So instead, you can spend that time selling your good products and improving your sales and ranks. Crappy products lad to bad reviews, refunds and customer complaints. So, it is better if you don’t sell bad products and instead, sell those products that you can be proud of, and you will use yourself.

7: Keywords, Keywords, Keywords

The best ways to improvise sales is by using relevant keywords. You need to at least rank page 3 with your keywords. You should know what to search for, which keywords to target and how to include them in the product listing. For that, you need to keep a natural title, use your keywords properly, add good visuals and make the customers want to buy your product. You need not use any commas when you put keywords into your 5 ‘Search Terms’ boxes. If you need help regarding keywords, you can use tools such as MerchantWords, Google keyword planner, and Amazon’s fill-in search.

Conclusion

These are 7 ways to improve your sales, ranks and product goodwill. This will build your visibility in the Amazon store and help you gain good customers. Once you land a buyer, you need to make sure that he stays at your page for a long time. The last thing you want is a customer who never buys your products anymore.

Please follow and like us:

Amazon Marketing Strategy 2018 – The Ultimate overview

Amazon is expanding day by day and all the manufacturers and sellers are willing to sell their product on it. Amazon helps sellers in building marketing strategies and selling their products. The various ways in which Amazon is doing marketing are as follows:

Amazon search engine optimization

Amazon uses proper keywords which helps the customers indirectly themselves to what they want and in return benefiting the company.

Amazon Suggested Keywords

Advertising by Amazon

Amazon does advertisement, marketing, and promotions in different ways as per the requirement of the client company. It is a paid service.

External marketing tactics

Amazon conducts external marketing from different sources which are paid as well as non-paid.

There are many points which Amazon kept in mind while formulating strategies:

Role of Search Engine Optimization for Amazon listing

The keyword is important for the product as it is required when a customer searches for something. At that time the searched word should be the keyword then only it will direct the customer to the product. So keyword optimization is very important.

Title of the product

The top 5-6 selected keyword should be used for the product title as it is the most searched thing.

Backend keywords

Backend keywords should not be used more than 249 bytes else Amazon will not index these keywords as it will exceed the maximum limit. This is to be added to the search terms.

Title and Description for Amazon Products

Description of the product

The keywords used here should be precise for the understanding of the customers. Usage of too many words can confuse the customers. The information on the product should be clearly mentioned here.

Different types of keywords

There are different keywords defined for the target audience. Amazon has a filter option for that. As for example: Men/ Women/ Kids. This makes the customer’s work easy.

Ratings, Reviews, and Q&A

Word of mouth is the best marketing strategy. When a customer reads the review of another product for a specific product that he is willing to purchase then it will enhance thus purchase.  Question and Answers help the customer in solving then queries which may be unsolved while going through the product description. This helps in increasing the ranking of the product.

Pricing strategy

Price is the most important factor in ranking and sales. The company’s price should be as per the competitor’s price. The perfect price is that which is experimented and applied.

Delivery method

The delivery mode helps in increasing the ranking as the users of Amazon Prime prefers to buy from Amazon they don’t have to pay any shipping charge. Higher ranking and increase in sales are possible with Fulfilment by Amazon (FBA).

Advertisements:

There are different types of ads appearing with the help of Amazon Marketing Services (AMS). AMS charges are applied per click i.e. pay per click or cost per click. AMS identifies the target audience very precisely so as to make the marketing effective. There are three different types of formats made available by AMS:

Sponsored products

Sellers can bid on the ranking of an ad in the search bar in Amazon’s Sponsored Products. The ads can be set to appear on the search for a specific keyword.

Headline Search Ads

These are banners that can be displayed on various different places on Amazon search results page. These can be linked with a certain landing page also.

Product display ads

It appears on the product’s page below the buy box. This is done on target marketing basis.

The external marketing strategy of Amazon

Pay per click

This is an easy way to place external links to the product on Amazon.

E-mails/ Newsletters

The sellers provide the information about their products to the customers regularly through e-mail and newsletters. By this, the sales will increase and the customer can easily purchase the product from Amazon.

Coupons

Amazon has coupons that will directly benefit the customers and these can be purchased from coupons.com, frugaa.com, and retailmenot.com.

Social media

Social network helps in growing the brand awareness, increase customer loyalty through its programs, and strengthen the awareness about the products on Amazon.

Content Targeting

The best way to increase awareness is by providing the best content on various blogs, YouTube, Instagram, and various others sites.

Please follow and like us:

Facebook Dynamic Ads for Amazon Sellers

Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great results. Thankfully, Facebook has introduced the platform for dynamic ads. With the advent of dynamic ads, Amazon sellers are expected to benefit at large as this is a channel through which they can get hold of potential customers. After all, a person who has viewed your product has some idea and a requirement which in turns means that they are much more likely to hit a purchase on those products than a fresh customer.

You might have been a target of dynamic ads yourself. Have you ever been on Amazon just to browse through a few products and then later on whenever you log onto Facebook, you continuously see those products or similar ones? Those are the dynamic ads – a typical example of remarketing techniques. Facebook happens to be one of the best platforms to run dynamic ads on. Statistics show that smartphone users check their Facebook accounts approximately 14 times in a day. And internet users spend 20% of their online time on Facebook. These figures expose the vast opportunity that lies in Facebook for attracting your target audience.

In order to run dynamic ads on Facebook, you will have to set up a business manager account on Facebook and also install Facebook Pixel. The following steps are to be followed for the set up:

  1. Download the product catalogue from your site
  2. Upload these feeds on Facebook using business manager
  3. Create your ads

Facebook offers templates for dynamic ads which save you the time for creating your own ads and it comes in single or multiple ad units. Facebook dynamic ads usually work best if you have traffic of 500 unique users per day on your website/storefront. For detailed information on the process of setting up dynamic ads, you may refer to this link.

Untitled                                                                    Picture source: Wordstream

Some well-known brands and companies have reported exceptional results through Facebook dynamic ads:

  1. Shutterfly – 20% increment in the click through rate
  2. Jewelscent – 3 times reduction in the cost per click
  3. Target – over 20% increase in conversion
  4. Jon Loomer – cost per click greatly reduced to about $0.08

So get going ahead with the help of Facebook dynamic ads! If you require any assistance on Facebook marketing or Amazon sponsored ads, please do not hesitate to contact us.

Please follow and like us:

FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

image1

So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

Please follow and like us:

INCREDIBLITY OF LINKEDIN AS MARKETING PLATFORM

LinkedIn is a multilingual Professional networking platform and an inbound marketing tool. Members with LinkedIn account establish connections where they could maintain a professional relationship. LinkedIn is a vast networking power consisting of more than 300 million users which seems less compared to Facebook and twitter but which provide a lot of benefits to business holders.

lin

On the dole for business holders       

  1. Members in LinkedIn are often referred to as connections. More connections made within professional groups will pave the business a new way for global exposure.
  2. The best way to get the real power from LinkedIn is that to tap into existing connection and grow your network wider rather than just stacking up followers and connectors. A well-Managed LinkedIn profile can act as a forerunner for the brand.
  3. It provides a perfect shape for your business to run it the way you like. Having connections with possible customers as well as consistently posting unique content and optimizing Company page are the key elements for business growth.
  4. It prefers to be a great platform for customers to interact and business holders to share the statistics and survey, when done right it achieves for great customer satisfaction level.

Creating a LinkedIn Company page

Creating a company page seems to be simple when it is accompanied by a good strategic plan.

  • Start with adding the official company name and work e-mail address. Once done LinkedIn will send an e-mail to verify that you are eligible to create a company page
  • Add in your company details and to capture the business better it is recommended to add the banner and company logo which feels good.
  • Comprise the Company details by crafting a message which involves what the company does and setting up with marketing and content team. Click “publish” and the company page is online.

Key notes for reachability of page

Just creating company’s page will not bring followers. The best way to boost the chance of success is from the following strategy.

Intensify the page:

Setting up a unique brand personality by creating an attractive banner image and including the company website, blogs and so on puts in credibility to the page. Having appropriate brand humorous videos will help in online awareness about the brand.

Employee connecting to LinkedIn page:

The best resources for growing the business are the employers.  By adding those as followers can expand the connection tremendously. Adding company page in Personal profile can exposure the company’s update to other connection.

Frequent update and reply:

With proving valuable articles and company updates on regular basis will keep the customer active all time. Engaging with customer frequently would enhance the chance of outgrowth of business to next level.

More over adding frequent updates and being active on page will create more visitor traffic and will improve the performance in search result page. The most important fact is that differentiating yourself from the competitors make the company more transparent and creates a positive impression about the brand.

(Compiled by Nisha Ranjith)

Please follow and like us:

Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

img1

With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

img

Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

Please follow and like us:

How Faceboook’s Automatic Play Works For Marketing

Information acquisition methods have drastically changed through the years. Older approaches generally included the newspaper, radio and/or television. These were the only major sources of information a few decades back and were also limited as their target was only local. These media are alive even today but have widespread to reach out greater boundaries. Despite the expansion of these media in terms of range, the internet world has swiftly taken over almost all communication and information sources.

Among the numerous and various fascinations of the internet, social media has by far taken up a significant section in terms of user attraction and/or satisfaction. And among the list of all social media platforms active on the internet today, Facebook takes the world at-large – both in terms of user statistics and amenities. With 1.65 billion active users by the first quarter of 2016, this platform is appropriately considered as an efficient marketing platform.

img1

Audio-visuals are known to increase traffic in marketing methods as all people in general respond quicker and better to colour and movement. Video advertisements have been showing on Facebook from quite some time now. Facebook has now taken up to a great step by enabling the automatic play – which is just the beginning of some intense push to marketing strategies.

Beforehand, any uploaded video in the Facebook news feed would be locked up behind a play button. Bearing in mind the impetuous nature of users, which seems to be exponentially shooting up, stopping a scroll, opening a video and waiting it to load is very much a big deal. This strategy will only get traffic if the tag line, description or front display is very very attractive.

Inducing the automatic play naturally generates appeal and once a video starts to play, it is again expected to be watched as it reduces all efforts of starting the play to zero. The video begins to play as soon it is on the main screen while scrolling, without the audio. If you are interested, you may enable the audio. If you continue to scroll without enabling the audio, the video automatically stops playing as well. These features increase the video traffic significantly.

Brands and advertisers are gaining progressively in terms of marketing using Facebook’s video autoplay feature. The major advantage is that it provides a relatively non-disturbing way to get customers’ attention in the social environment. The user-friendly autoplay tends to get more engagement from users in common. In order to add to the advantages, after a video is completed, the user will get options to view other videos, usually from the same brand or merchant. This feature also holds huge potential in terms of overall traffic for a particular advertisement.

Facebook proposes an enormous target inclusive of all demographics – increasing the chances of more views through likes and comments and shares. And in a nutshell, automatic play broadens the wavelength of target audiences more promptly and ominously.

Please follow and like us: