Category Archives: Social Media Marketing

Getting traffic on your website through social media

Getting traffic on your website through social media

Social media has become one of the most favorite pass times of people across the globe. Every individual these days has an account on at least one of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This tells us about the popularity of these platforms and their craze in the general public.

Social media allows you to engage with your target audience with the help of informative and visually appealing content. Businesses are using this content to divert traffic to their websites. Social media not only helps them to build brand recognition but also helps them develop a strong customer base.

Below are a few ways by which you can effectively bring traffic to your website with the help of these platforms:

1. Optimize Your Profile: Your social media profile is the face of your business and hence it should be complete with crisp content and an effective logo. Remember that your profile shows the visitors what you do, which makes it a great spot to drop some backlinks to your website. Backlinking gives the visitors a chance to click-through and see what you are all about.

Optimize your profile

2. Publish Exclusive Content: Say that you are on the verge of launching a new product and you want people to know about it. In such a case, instead of advertising on all the available social media platforms, you can announce your new product only on a single platform, like Facebook for example. Exclusivity can encourage more people to visit your website.

Try to time-bound a certain post to keep it exclusive. For example, if you have taken an interview of some expert in your field, post the link to that video on a specific social media platform and keep that link active for just a day or two. This will encourage more people to visit your website and watch the video before the link expires.

Publish exclusive content

3. Focus on Posting Visual Content: Writing a large post about your business and putting it up on social media is not enough to engage with your visitors. Did you know that visual content is 40 times more likely to get shared on social media than any other type of content? Also, tweets with more images receive 150% more retweets than those without.

The numbers above are a clear indication of how powerful visual content can be for your business. You can include some interesting photos, videos, graphs as well as animations in your post to make it more visually appealing to your visitors. This will encourage your visitors to visit your website and share your posts.

4. Time Your Posts Smartly: Though it is true that posting content on social media will help to engage with more people, it is also true that if you don’t post on correct timings, then all your efforts go in vain. The best time to post on social media is when your target audience is the most active.

There are different tools available in the market that can help you to analyze your target audience and come up with the best time to post on different platforms. You can always experiment to find out what time brings in most click-throughs once you are fully established.

Time your posts smartly

5. Consistently Engage with Your Audience: Instead of relying on automated processes to engage with your customers, you should always try to connect with them on a personal level. Remember that people like it when they get special attention and care from a business. This makes your brand reliable in their eyes and in turn, leads to more sales.

Consistently engage with your audience

You can hire a social media manager who will always be there to respond to a potential customer’s quick question or to assist a long-time customer. When you direct followers to your site, make sure that their query gets solved. In addition to this, make sure that you match the right page to ensure a happy customer.

Since millions of people operate these platforms on an everyday basis, they have become a launching pad for businesses to put forth their products and services in front of the world. Social media offers a business an opportunity to brief the people about their product, without having to spend much money. Thus, every possible effort should be taken to divert the attention of your visitors to your website.

For further information, you may contact us or visit our website www.bmconsulting.in

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Statistically best times to post on social media

best times to post on social media

Social media has become an integral part of this modern world. From product advertisements to news articles, social media offers everything on a single platform, which is why people spend many hours on it. This kind of person’s engagement is being utilized by businesses around the world and they have started using these platforms for their own benefit. Posting product or service-related content on Facebook, Instagram and Pinterest has become quite normal as well as frequent for such businesses. However, it is very important to identify the exact time frame for posting if one wants to acquire maximum clicks.

Since there is n number of industries, each one of them has its own specific audience which is connected with it. So, if a particular posting time proves to be profitable for a particular business, it is not necessary that the same time frame will be beneficial for some other business as well. People browse each social network differently and which is why businesses have different days and times for them. For example, there is enormous activity on Twitter around 6 p.m. while Pinterest sees more engagement around 2 a.m.

So, what is the best time to post on such platforms? Let’s find out.

1. Best time to post on Facebook: Facebook is the most populated platform by far, with over 2 billion active users. This means that there is a lot of opportunity for organic engagement on Facebook, if you are aware of the current Facebook algorithm. Mid-week is the peak period to post on Facebook, while weekends are the worst possible choices. You can have consistent engagement between 9 am – 3 pm whereas the lowest engagement is before 7 am and after 5 pm. B2C, B2B, software or higher-ed organizations have the best chance to increase their click-through rates if they follow the above-mentioned time frames.

Best time to post on Facebook

2. Best time to post on Instagram: Facebook may have more users than Instagram, but it can never compete with the modernity and trendiness which Instagram possesses. On average, the best time to post on Instagram is between 12 pm to 1 pm, Monday to Friday. B2B organizations have the most amount of click-through rates during this period, with Friday being the most profitable day.

Best time to post on Instagram

3. Best time to post on Twitter: The lifespan of a tweet is very short – just 18 minutes. This is the reason timing matters a lot on this platform. Thus, a business needs to ensure that they make the most use of these 18 minutes by posting productive content. The best time to post on Twitter is between 8 am to 10 am in the morning as well as from 6 pm to 9 pm in the evening. If your goal is to maximize retweets and clickthroughs, then you should aim for 5 pm to 6 pm. For B2C companies, the best days to tweet are weekends whereas, for the B2B companies, the best days to tweet are weekdays.

Best time to post on Twitter

4. Best time to post on LinkedIn: LinkedIn is one of the best professional networking platforms in the market right now, which is why it is of paramount importance to many companies. It has over 575+ million users with 260 million active users. These people are most active during the day from 10 am to noon. For B2C, media and other higher-ed organizations, the best time to post is 8 am, 10 am and 12 pm, with Wednesday being the best day.

Best time to post on LinkedIn

Social media is changing constantly and so is the user’s behavior along with it. So, if you wish to attract more users to your posts, follow the above steps and identify a suitable time frame for your business and ensure that you post specifically during that time frame. Another important thing to note is that you should avoid being complacent. Even if you find out a particular time that works for you, never stop testing.

For further information, you may contact us or visit our website www.bmconsulting.in

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Brand recognition on Social Media

Brand recognition on Social Media

As per a study by Statista, there were an estimated 2.65 billion social media users worldwide and this number is projected to increase to almost 3.1 billion in 2021. Every businessman knows the importance of social media when it comes to brand recognition and these numbers are more than enough to justify that businesses need to invest in marketing on these platforms if they wish to stay afloat in the future. Even common sense tells you that the more people know about your brand, the more are the chances that your product or service would sell. And what’s better than social media to increase your brand recognition?

Following is a list of few strategies that you can implement to boost your brand awareness:

1. Selecting the right platform: When it comes to promoting your brand, there is a common misconception that “more is better”, which isn’t fully true. Even if there are multiple social media platforms that are being used by millions every day, you don’t need to publish your posts on every single platform. Do some research on the type of people who use those platforms and then you will find it easy to zero in on the platform that would give you maximum results. If you have a budget for managing four different platforms, focus on just two so that you will be able to acquire in-depth knowledge about the working of those two platforms. This will help you to develop profitable marketing strategies in the future.

Selecting the right platform

2. Set up an attractive profile: Recognition is an important element while building brand awareness. When your followers glance at your social profile, they should be able to understand your brand and get a rough idea about your products and services. For this to happen, you need to ensure that all of your social media accounts have the same handle (name of the account). The same applies to your profile picture and logo color as well. Keep your bio simple and to the point such that the visitor is able to understand about your business without wasting much time.

Set up an attractive profile

3. Share quality content: Content creation is one of the strongest pillars that lay the foundation of a successful brand awareness strategy. Since there are numerous social media platforms out there, you need to figure out what type of content would be suitable for the platform of your choice and post accordingly.
Apart from consistency in posting, you need to ensure that you are not bombarding your followers with multiple posts each day. When these posts are about your brand, make sure that you include tips, tricks, and quotes about your product or service in general. Since people’s attention span is microscopic, create content that delivers value or solves a problem of your reader to create maximum impact. Make use of hashtags freely in your content so as to expand the reach of your brand on social media.

4. Join different groups: There are a lot of groups on Facebook and LinkedIn that revolve around a particular topic. If that topic is important for your business, then you can easily join these groups. Once you are in, interact with the group members and tell them about your brand in a way that would not make you sound like a salesman. Once you have built your presence in that group, people will start following you and your brand presence will grow.

Join different groups

5. Don’t be afraid to experiment: Social media marketing is a field where a particular strategy won’t apply for too long as things keep changing when it comes to these platforms. Your captions are an excellent opportunity to make your brand famous among people. Use some creative captions on your posts by including emojis and humor in them. Doing this will not only make you sound different from others but will also help to connect with the audience on a deeper level. Moonpie is an ideal example of a brand that got popular due to its creative posts.

Don’t be afraid to experiment

We are living in a world where people spend more time on Facebook and Instagram rather than reading books and watching television. So making the most out of such social media platforms has become the need of the hour for businesses. Apart from the ones mentioned above, there are plenty of other ways to increase your brand awareness through social media. All you need to do is make sure that you are using the right platform for your marketing needs.

For further information, you may contact us or visit our website www.bmconsulting.in

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Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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Storytelling – the future of marketing

Storytelling – the future of marketing

In today’s fast-paced world, businesses are trying their best to connect with their customers on every level and take their brand name to new heights.

Social media marketing, display advertising, and blogs are some of the ways by which a business tries to reach out to its customers. However, the consistent bombardment of automated emails or even ‘emotionless’ advertisements is not enough to reach in the hearts of people. This digitally-driven system is degrading the human aspect of consumer interaction and in turn the authenticity of the business as well. There should be something about your business which appeals to the common man and makes them go for your brand. Brand storytelling is something that can help you to get the necessary boost to restore the waning connections with your customers. This method has proven to be very productive for businesses that have implemented it. So what is brand storytelling?

Brand storytelling can be thought of as a narrative that connects your brand with the customers by telling them about what you do, why you do it and how can you be of help to the people. This consists of the facts and emotions that your brand represents. National Geographic has set one of the best examples of how storytelling can lead to the growth of a business. They are present on almost all of the social media platforms like Facebook, Instagram, Twitter, etc and have over 350 million followers worldwide. NatGeo is able to amass such amount of customer engagement because they have the power of visuals and great storytelling ability. Just have a look at their Instagram posts below. These images are a lot more engaging and appealing to the viewer which helps the NatGeo to convert their visitors into paid customers.

Instagram posts

Instagram posts

The marketplace is very crowded these days with large volumes of content being generated and shared every single day. Businesses are spending millions of dollars on gathering public attention but even in spite of this, it is very difficult for brands these days to stand out from the crowd. Having a quality product or service is not enough which has increased the need for brand storytelling. You need to have something to tell about your product or service to your customers so that they can connect and engage with it on a much deeper level. Stop showing facts, statistics or testimonials with your product and use narratives instead to tell about your brand’s history, values, etc. Your audience will always remember how you made them feel rather than remembering the stats of your product.

A brand is much more than the product or service they offer. Consider the example of Tesla. This company has made people realize the importance of a healthy environment and sustainable energy and that is the reason that people nowadays are more inclined towards buying electric vehicles rather than the ones that run on fossil fuels. A business needs to concentrate on developing a close-knit community rather than just customers. If your story is creative enough and showcases your brand values, then people will become loyal to you for a lifetime and will support your business through thick and thin. There are a number of ways that can help your brand reach new heights through storytelling. For instance, you can create mini ads that allow you to harness the power of video marketing to engage customers. These short videos are easy to understand and showcase your true values within a very short time. Customer-driven storytelling is another great method of developing your brand name because who is better for sharing your story than your own happy customer? You can create an interesting story about how your product or service helped a particular individual, in his words. People often trust the opinion of others like them and it comes as an added advantage if those people have already used your services. Immersive storytelling is another modern way of offering your customers an insight into your business with the help of virtual reality. This method allows a business to tell stories and share their values and history in a creative and effective way.

Storytelling is the future of marketing in every sense. Every business has its own way of telling a story but what matters is that on what level are they able to engage with the audience and make them involved in their company by delivering personal value.

For further information, you may contact us or visit our website www.bmconsulting.in

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How to drive traffic to your site through social media

How to Drive Traffic To Your Site

What is that thing which an individual never misses to check out at least once every day? The answer is “social media account”. In the advent of mobile phones across the globe, social media engagement has seen a sharp increase in recent years. More and more people are spending most of their time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This large amount of interaction of people with these platforms has enabled businesses to use them for marketing. Social media marketing has become the need of the hour in today’s world and business that fails to implement this strategy is bound to see a downfall in their sales chart. There is no doubt that marketing on social media is productive for a business because of a number of reasons but it all depends upon how efficient their marketing strategy is and how effectively they are able to drive traffic to their site with these platforms.

Below are a few simple steps that can help you to drive business to your site:

1. Choosing the right social media platform: While it is true that setting up a social media account is easy, you need not open it on every single platform out there. This is because it takes a lot of time and effort to manage every account and you would rather invest in just one or two platforms. Know about your customers, their likes and dislikes, age, gender, location, etc before starting any social media account. These metrics will allow you to identify the most productive platform to kick start your social media marketing.

Choosing the right social media platform

2. Create an effective profile: Your potential customers are going to learn about your brand through your social media profile even before visiting your website. Hence it becomes necessary to create an attractive and informative profile that offers the visitors an insight into your business. Be it your Twitter bio, Facebook About section or LinkedIn company page, you must ensure that you have completed these sections by filling in all the necessary and correct information about your business. Also, make sure that there is a link to your website’s homepage on your every social media profile. If people find your profile interesting, then they will surely visit your website to know more about you. You can visit the Facebook page of Barclays UK, to see how an ideal “About” section should be.

3. Share your posts: Make sure that you share your posts frequently because few people actually see your post every time you share it. If you have posted a valuable content in the first week of the month, then make sure that you share it in the second and the third week as well because only then will the chances increase of that post reaching your target audience. In addition to this, include relevant hashtags that are the recent trend in your business field so that people can find your content worth reading and might even share it within their circles. Just make sure that you do not post every 2-3 hours and fill your customer’s newsfeed with your posts because then they might think that you are “spam” and will unfollow you.

Share your posts

4. Post visually enhanced content: It has been proved that visual content is 40 times more likely to get shared on social media because posts with higher visual content are more engaging than the ones without it. Including interesting images about your product or service can create a significant impact on your potential customers as they will find your posts interesting and worth reading. Even videos are becoming increasingly popular on social media pages because of their ability to convey the necessary information in an entertaining and effective manner. Here is an example of an Instagram post of Microsoft explaining the use of augmented reality in the future.

5. Promote special offers: This is one of the most clichés yet effective way of acquiring customers. You can include some special deals for your visitors on social media pages so that it can also get them on your website. Most of these visitors will tend to purchase your products at that instant rather than some other time in the future. To acquire more traffic, you can post these deals around holidays or on some special occasions. While offering any deal or coupons, state any restrictions about them upfront because the last thing you want is an upset follower who is unable to take advantage of your deal.

Social Media Marketing is one of the hottest topics in the market right now and every business is striving hard to use these platforms at their fullest so as to drive maximum traffic from them.

For further information, you may contact us or visit our website www.bmconsulting.in

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Captions for visuals – appropriate enhancement for your graphical content

Captions for Visuals

What is the first thing you notice when you look at a photo? Is it the photo itself or the caption that is written below it? According to a study, most people tend to look at the photos and then at the captions after which they decide whether or not the story is worth reading. Having said this, the importance of a caption cannot be sidelined because it gives the viewers brief information about that image which is otherwise missing from it. Captioning an image is important in every field and that includes marketplaces as well. The Enhanced Brand Content on Amazon is a feature that allows you to put enhanced images and content about your product. If a seller fails to convey the exact details about that product in its caption, then the customer would find it difficult to understand about that product and might just skip to some different seller leading to your decline in sales.

Following are a few tips which can help you easily understand the process of captioning for image enhancement:

1. Write nothing but the truth: This is one of the basic steps that you can follow while captioning any image. If the content is not authentic, then the image is bound to lose credibility which can adversely affect your brand image as well. So before captioning any image, always ensure that everything you mention in the caption is accurate and authentic. In case you are unsure about the text, it is better to leave the image without any caption rather than writing something about which you have no clue. For example, in the image given below, mention the free voucher only if it is still valid. If the customer finds out that the validity has expired, then it might negatively affect your business.

Write nothing but the truth

 

2. Describe what cannot be deduced from the image: If your caption describes the things that are already visible in the photo, then the caption becomes useless.  For example, if you are a seller who is selling an office chair and you have advertised the image given below with the caption – “Comfortable and useful office chair” then it becomes quite useless because it is pretty evident from the image that it is an office chair. However, if you caption it – “ Ergonomic office chair with push back mechanism and height adjustment” then the customer would understand that this chair offers other features as well which cannot be deduced from the image.

Describe what cannot be deduced from the image

3. Write according to your target audience: If you are writing for a specific audience, then utilize the jargon which that the audience uses. For instance, if you are selling children’s toys, then your image caption should contain funky and playful words so that the children can understand it without any difficulty. Kindly refer to the example given below:

Write according to your target audience

4. Ask questions: To increase the reader engagement, keep asking questions along with your images. These questions can be open-ended, yes/no questions, etc. Doing this encourages the reader to comment on your photo, especially if you are advertising on a social media platform. And with increased engagement, the Search Engine Optimization (SEO) of your site also improves which results in increased sales. National Geographic’s Instagram page is one of the best when it comes to user engagement.

Ask questions

It is said that a picture is worth a thousand words. Images are a great medium to communicate with people when it comes to building your brand and hence it becomes of paramount importance to enhance these images and caption them appropriately. Science admits that brain processes images faster than any other type of data. Thus, if you are looking for an ideal way to communicate with your customers, then graphical content is the best option to do so. Just follow the above-mentioned tips and you will notice a significant increase in your sales and productivity.

For further information, you may contact us or visit our website www.bmconsulting.in

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Increasing your engagements on Facebook

Increasing your engagements on Facebook

Facebook is one of the leading platforms when it comes to social networking and advertising. Ever since its inception in 2004, Facebook users have grown by leaps and bounds, thus making this platform an important tool for marketing. Facebook allows a business to share images, videos as well as the necessary content required to boost the conversion rate. But for this to happen, users must actively engage with your Facebook posts and this engagement is usually in the form of likes, comments, and shares. Checking in to your location or tagging you in a post can also be considered as engagement. This type of engagement not only helps to increase your reach organically but also helps to promote your News Feed placement with the help of the Facebook Algorithm.

The following points offer you some tips to boost your Facebook engagement.

1. Know your audience: When you are looking for engagement on your posts, you need to pay attention to your audience’s wants and needs. Facebook Page Insights offers useful information about your audience which can be used to research and identify the type of content the audience responds to. This knowledge will help you to create more engaging content with which the audience can easily connect.

Know your audience on Facebook

2. Generate quality content: Facebook is a platform where people can share and re-share the posts they feel are worth reading. Hence it becomes important to create content which is worth sharing. Always try to put in some value into your content which would help the audience to connect with it. The content should be such that it gives the audience a reason to spread the word. So before posting your content on Facebook always ask yourself whether you feel like sharing it within your own network. If the answer is yes, then you can go ahead and post it on Facebook. For example, the FedEx Facebook Page is one of the best examples of quality and interactive content.

3. Implement timely posting: Finding the right posting time is an important factor to boost your engagement. If you can figure out the time when your fans are most likely online, it will help to increase the number of comments and shares on your Facebook posts. The best time for posting depends on various factors and varies from industry to industry. Start posting at least once a day so that it will help you understand what time works best for you. You can also experiment by posting on times that are outside typical business hours like late nights, early mornings and even weekends and public holidays. If you wish to generate more engagement, then always target the best time when the majority of your target audience is online.

4. Use creative and high-quality images: Sometimes, a good image is enough to convey your message rather than lengthy content. Facebook posts that include a photo increase the chances of people sharing or commenting on it by many folds. If you have a good quality camera, then try to take close-up shots of your product or customers. In case you do not have a camera, you can even click some quality images from your smartphone and post them online. Even stock photos are a great option in case you are not sure about your photography skills. There are a number of free stock photo sites where the professionals have clicked and uploaded high-quality images that you can use for your own good.

5. Ask questions: Asking questions is a good way to develop a healthy relationship with your existing as well as potential customers. An interesting question proves to be a great way to make people comment actively on your posts. You can even ask your followers about the type of content they would like to see in your News Feed. These questions act as a call to actions by attracting the attention of people and getting them to share their views. Some sample questions are as follows – Why do you [like our brand or event]?, Do you agree with [this statement, person, decision etc]?, What’s your favorite [product, delicacy, car, song, movie etc]?

It goes without saying that the higher the Facebook engagement, the better your reach. This type of engagement holds an important place in any business marketing strategy because it helps you to reach out to your target audience organically, without spending on paid advertisements. Thus you are able to attain your business goals of generating quality leads and increasing sales.

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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