Category Archives: Social Media Marketing

Social Media Marketing Trends to Lookout for in 2021

Social media has become the most widely utilized medium of interaction for people to news, entertainment, and various kinds of mass communication. Social media is also responsible for delivering marketing content to the public, connecting sellers to buyers. With how quickly things change, adopting new trends can be a headache.

Businesses in any niche are required to be social media savvy to have an edge above their competition. Where most people lag is specialized expertise in the department. BM Consulting is one such company that can provide you with complete and updated social media marketing services.

There are the latest trends that every marketer should know about. So we present a list of the latest trends that have emerged in 2021, which every social media marketer should pay attention to.

1. Live Streams

The coronavirus pandemic made fan interaction a strictly home-based thing. This made a pre-existing live stream system an even more effective and used platform. People started conducting meetings over platforms like Zoom, Skype, and Google Meets. Even live concerts transformed into an activity for audiences sitting at home to enjoy, with artists making home setups and streaming the gig to the audiences at home.

There is a natural growth in the live streaming service user base, which every major social media platform has. Even the rise of Twitch, where live streaming of music and video games happens, was seen in terms of fans and user base. These platforms are also great sources to monetize traffic. Live QnA with fans, communication with fans, in general, has become a famous form of content.

2. Stories

Snapchat has been around for a long time. It introduced the format of disappearing full-screen story format. After existing for a long time, Snapchat spread the influence of the story format so that it has now been picked up by most famous social media platforms like Facebook, Messenger, and, of course, Instagram.

With more than 500 million regular users who use the stories feature, It has become a vital space to do well. You can put across an important message within seconds, and the chances of this reaching your audience is more than regular posts. It has also become a valid space for posting ads!

3. Social Commerce

Facebook and Instagram have been the first to adopt the shop feature on their platforms. Users can now shop for items on social media platforms as well. The social Media industry constantly adapts to new trends to enhance user experience. The Ecommerce boom in the COVID times didn’t go unnoticed and was capitalized on by social media companies. Brands must utilize and make the most of such a trend and put up a shop on their social media pages. It is extremely easy to set up and a great opportunity.

4. Augmented Reality

Snapchat gave the story format, but using quirky filters with Augmented Reality is also another cool trend picked up by other social media platforms. AR is even more readily accessible than VR (which is another rising trend) since it has no requirement for external equipment. AR experiences are great for the user since they are, in a way participating in making your commodity more famous. Many brands have gotten creative and made AR filters a part of their marketing campaigns, to good effect.

5. Purpose Driven Campaigning

People love to support their favorite causes. Social media has always been a space for people to support global causes and help with calamities worldwide. But recently, there has been enhanced focus on such issues because of the pandemic because of how much the entire world is suffering. Global empathy is at an all-time high, and brands are making sure to make the best of it! So you shouldn’t be left behind either.

These and many more social media trends are important for marketers to capitalize on. Things are only going to get better for digital marketers since it is the industry of tomorrow!

For further information on Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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5 Big Mistakes to Avoid in Social Media Marketing

Marketing has existed since products have existed. Whenever there has been something to sell in the market, there also have been efforts to sell it in the most elegant, era-appropriate manner. From the magazine, newspaper features, and billboard advertisements, to television ads, the world of marketing has moved forward at light-speed.

When the internet came into play, people thought it wouldn’t last that long as a mainstay. Then social media came along, and people thought the same thing. That notion certainly didn’t last long since social media took over the world as we know it. Making the world an even smaller place helps the expansion of global trade even more.

Nowadays, targeted ads and the use of savvy youthful language online has modernized marketing. Companies have started to employ social media marketing specialists and focus on making the most of this flexible medium. It costs significantly less and involves a lot of strategizing. This creates an equal opportunity for products and services that resonate with crowds more to do better.

However, even social media professionals can get a little ahead of themselves and try too many things. Social Media Marketing favors good engaging content, which is why it is essential to pay attention to the metrics and performance of your ads. There are so many things that one must avoid while using social media for marketing. Let’s take a look at some of these common mistakes.

1. Trying Too Hard to be Multi-Platform

Social media is now an umbrella term for so many different platforms, all equally influential and essential. Facebook, Twitter, Instagram etc., each have their own specific demographic and style of audience. They also each have their own ways of reaching the targeted audience and algorithms to follow. This can make it exceedingly difficult to perform equally well on all platforms. Depending on your product, style, and reach, the platforms you do well, will vary. A lot of people are guilty of trying to promote similar content on all media.

2. Confusion about Target Audience

This is something that a lot of lifestyle brands are guilty of. For B2B products and businesses, the target audience is pretty straightforward. For many other types of companies, a lot of confusion can lead to misuse of targeted marketing budget. The best campaigns are the ones that are targeted to a very specific demographic. These ads give you the best outcomes for the budget, and the returns are actually worth it.

3. Inconsistency with Posting

Social media marketing is not just about targeted ads. It’s about creating an online persona, an image that people relate or connect with. This means that regular posting on the platforms is a must. This is how you engage with the audience that already follows you. Companies understand this and start off with a head of steam where they post consistently for a while and then lose touch. To avoid this, regular posting of good content must be made a point. This regular posting is what keeps your online engagement in check. Losing that momentum can seriously hamper your overall reach, even when it comes to ad performances.

4. Dealing with Comments

When you post regularly on social media, people are going to comment on the posts. There is so much that this form of engagement could mean. If it is positive feedback, respond to comments with gratitude. If it’s negative feedback, reply to the comments with understanding and acknowledgment of faults, or just sincere, humble explanations putting your point forward. If it’s derogatory, use wits to put the foul engagement in place. Regardless of the type of comment, it is essential to stay engaged and respond because this encourages more people to react and comment on your content.

5. Underutilizing the Content Real Estate

This means that sometimes when you’re posting, you can be guilty of not using the full potential of a post. The text and the images can be packed with a lot of meaningful content. The combination can work wonders if done right. Sometimes a disconnection can be noticed between the textual and visual content. The tip here is to use relatable language and trending visual content. Finding a way to tie this all together is what the job of a professional is.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

****************This blog is compiled by Divyanshu Gupta***************

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How the Pandemic has Affected the Social Media Marketing Industry

Social Media Marketing

The coronavirus pandemic has wreaked havoc on the entire world in the past few months. To contain the spread of the virus, governments are forced to confine people to their homes. Doing this has brought unprecedented changes in the work-life balance for many. Internet usage has seen a huge surge during this lockdown, which has changed the face of social media marketing.

Before this ongoing pandemic, social media marketing was pretty simple. All you had to do was figure out the target audience, identify the time frame during which they use the social media platforms and advertise your products accordingly.

As compared to the pre-pandemic times, the number of hours spent by people on social media platforms has increased exponentially. All this has led to a drastic change in the behavior of people as well as their buying patterns. However, due to the enforced lockdowns on the public, these strategies are no longer the ‘only’ way to get your business to new heights.

For example, before this crisis, the best time to post on Facebook was on Wednesday at 11 a.m. and between 1 to 2 p.m. However, due to worldwide lockdown, the best time for posting is on Monday, Wednesday and Friday between 10 to 11 a.m.

Nowadays, people are more inclined towards reading creative content, especially in the form of videos. This has opened up new doors for businesses to try something new and engage the customer by offering entertaining and unique content that not only showcases their products and services but also enhances their brand value.

The New Normal

With millions of users spending hours daily browsing and communicating through social media platforms like Twitter and Facebook, social media marketing has become an essential factor for recovery for most businesses. As a matter of fact, numerous brands that used to rely on offline methods for running their business are now finding ways to go online and sustain in this difficult situation.

In post-pandemic times, user-generated content has become a great way for marketers to improve their sales without putting a lot of stress on their budget. This type of content will help to increase your social media presence organically as more people are now spending time online sharing different types of posts and articles.

Way To Cost-efficient Advertising

If you are a company that is waiting for increasing your investment in marketing, then this is the right time to do so! Competition has decreased drastically in this pandemic as many companies have failed to do business during this period. However, there are some who have carefully analyzed this situation and have used it to their advantage. After all, Warren Buffet has right said it – Be fearful when others are greedy, and greedy when others are fearful.

Cost-efficient Social Media Advertising has become the key to progress amidst the ongoing crisis. With great and engaging content, attracting people to your website and products has become an easy task as the number of social media users has increased dramatically.

Due to the surge in the usage of social media, marketers are now relying more on digital display ads as a means to promote their products. For a platform like Facebook, average CPC and CPM rates have dropped by a huge margin. This shows that display advertising can prove to be very effective as the prices are low and the number of people online is at an all-time high.

Conclusion

In spite of the havoc this pandemic has created globally, now is the ideal time for businesses to mold themselves according to the changing social media habits of their consumers and use it for their benefit. With the threat of an impending second wave, people are more concerned about where their money is going.

If you wish to progress in spite of the degrading market condition, then you need to strengthen your brand value by being creative and reliable. You can do this by granting promotional offers or by allowing flexibility in payment to your consumer in order to create a positive image of your brand.

Social Media Marketing is something that undergoes constant changes according to the current market scenario. Improvising your strategies so that they are in line with the current trends is the key to remain afloat even after the pandemic.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

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How to Create a Sustainable Marketing Plan?

When we are talking about Sustainable Marketing it essentially means creating a marketing strategy which has a sustained impact on the company’s performance and a plan which continuously improve and maximize the results. On the other hand, an unsustainable marketing plan is more focused on generating results quickly without any additional benefits.

It is quite surprising to see companies so focused on short-term gains by creating a detrimental effect on long-term growth.  Of course, generating sales is essential for growth but traditional marketing strategies restrict you to get additional benefits like creating awareness, building brand or creating goodwill in the market.

But the marketing world dynamics are changing at a very quick pace; now by doing a similar amount of investment in digital media and digital marketing you can expect the same ROI compared to traditional marketing along with creating your brand and a sustainable future for your business.

Now, allow me to shine light on how you can create your sustainable marketing strategy:-

  • Creating Content Strategy: – Having a content strategy aligned with the market situation will give you an option to stand out against your competitors. An effective Content Marketing strategy can also give you organic traffic, which gives an extra boost to your pay per click campaign.
  • Optimizing Social Media Campaign: – Social Media Campaigns should not focus only on sales but more on creating brand awareness by showcasing the brand values, its vision and the inspiration behind the product. Selling the idea is more vital than selling the product itself.
  • Continuous Market Research: – The World has never been changing so fast as today, so to align your product and services to it plays a vital role in the success or failure of the business. Keep on researching the market to tap new customers and also create changes in your ad campaign in accordance with it.
  • Create Customer-Centric Campaign: – It is a thumb rule of any advertising campaign to not use intuitive knowledge for understanding customers. Rather than, collect and organize data and metrics to understand the customer in a better way.
  • Using AI & Automation: – If you have a large scale business than using AI will save a lot of time and effort and will help you to keep your focus more on the marketing objective. Automation tools which work on Artificial Intelligence analyze the data and past performance to create an optimized ad campaign with a blink of an eye.

So I insist you to think upon your marketing strategy and try to allocate a budget for the above sustainable practices and measure the difference.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

 

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Getting traffic on your website through social media

Getting traffic on your website through social media

Social media has become one of the most favorite pass times of people across the globe. Every individual these days has an account on at least one of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This tells us about the popularity of these platforms and their craze in the general public.

Social media allows you to engage with your target audience with the help of informative and visually appealing content. Businesses are using this content to divert traffic to their websites. Social media not only helps them to build brand recognition but also helps them develop a strong customer base.

Below are a few ways by which you can effectively bring traffic to your website with the help of these platforms:

1. Optimize Your Profile: Your social media profile is the face of your business and hence it should be complete with crisp content and an effective logo. Remember that your profile shows the visitors what you do, which makes it a great spot to drop some backlinks to your website. Backlinking gives the visitors a chance to click-through and see what you are all about.

Optimize your profile

2. Publish Exclusive Content: Say that you are on the verge of launching a new product and you want people to know about it. In such a case, instead of advertising on all the available social media platforms, you can announce your new product only on a single platform, like Facebook for example. Exclusivity can encourage more people to visit your website.

Try to time-bound a certain post to keep it exclusive. For example, if you have taken an interview of some expert in your field, post the link to that video on a specific social media platform and keep that link active for just a day or two. This will encourage more people to visit your website and watch the video before the link expires.

Publish exclusive content

3. Focus on Posting Visual Content: Writing a large post about your business and putting it up on social media is not enough to engage with your visitors. Did you know that visual content is 40 times more likely to get shared on social media than any other type of content? Also, tweets with more images receive 150% more retweets than those without.

The numbers above are a clear indication of how powerful visual content can be for your business. You can include some interesting photos, videos, graphs as well as animations in your post to make it more visually appealing to your visitors. This will encourage your visitors to visit your website and share your posts.

4. Time Your Posts Smartly: Though it is true that posting content on social media will help to engage with more people, it is also true that if you don’t post on correct timings, then all your efforts go in vain. The best time to post on social media is when your target audience is the most active.

There are different tools available in the market that can help you to analyze your target audience and come up with the best time to post on different platforms. You can always experiment to find out what time brings in most click-throughs once you are fully established.

Time your posts smartly

5. Consistently Engage with Your Audience: Instead of relying on automated processes to engage with your customers, you should always try to connect with them on a personal level. Remember that people like it when they get special attention and care from a business. This makes your brand reliable in their eyes and in turn, leads to more sales.

Consistently engage with your audience

You can hire a social media manager who will always be there to respond to a potential customer’s quick question or to assist a long-time customer. When you direct followers to your site, make sure that their query gets solved. In addition to this, make sure that you match the right page to ensure a happy customer.

Since millions of people operate these platforms on an everyday basis, they have become a launching pad for businesses to put forth their products and services in front of the world. Social media offers a business an opportunity to brief the people about their product, without having to spend much money. Thus, every possible effort should be taken to divert the attention of your visitors to your website.

For further information, you may contact us or visit our website www.bmconsulting.in

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Statistically best times to post on social media

best times to post on social media

Social media has become an integral part of this modern world. From product advertisements to news articles, social media offers everything on a single platform, which is why people spend many hours on it. This kind of person’s engagement is being utilized by businesses around the world and they have started using these platforms for their own benefit. Posting product or service-related content on Facebook, Instagram and Pinterest has become quite normal as well as frequent for such businesses. However, it is very important to identify the exact time frame for posting if one wants to acquire maximum clicks.

Since there is n number of industries, each one of them has its own specific audience which is connected with it. So, if a particular posting time proves to be profitable for a particular business, it is not necessary that the same time frame will be beneficial for some other business as well. People browse each social network differently and which is why businesses have different days and times for them. For example, there is enormous activity on Twitter around 6 p.m. while Pinterest sees more engagement around 2 a.m.

So, what is the best time to post on such platforms? Let’s find out.

1. Best time to post on Facebook: Facebook is the most populated platform by far, with over 2 billion active users. This means that there is a lot of opportunity for organic engagement on Facebook, if you are aware of the current Facebook algorithm. Mid-week is the peak period to post on Facebook, while weekends are the worst possible choices. You can have consistent engagement between 9 am – 3 pm whereas the lowest engagement is before 7 am and after 5 pm. B2C, B2B, software or higher-ed organizations have the best chance to increase their click-through rates if they follow the above-mentioned time frames.

Best time to post on Facebook

2. Best time to post on Instagram: Facebook may have more users than Instagram, but it can never compete with the modernity and trendiness which Instagram possesses. On average, the best time to post on Instagram is between 12 pm to 1 pm, Monday to Friday. B2B organizations have the most amount of click-through rates during this period, with Friday being the most profitable day.

Best time to post on Instagram

3. Best time to post on Twitter: The lifespan of a tweet is very short – just 18 minutes. This is the reason timing matters a lot on this platform. Thus, a business needs to ensure that they make the most use of these 18 minutes by posting productive content. The best time to post on Twitter is between 8 am to 10 am in the morning as well as from 6 pm to 9 pm in the evening. If your goal is to maximize retweets and clickthroughs, then you should aim for 5 pm to 6 pm. For B2C companies, the best days to tweet are weekends whereas, for the B2B companies, the best days to tweet are weekdays.

Best time to post on Twitter

4. Best time to post on LinkedIn: LinkedIn is one of the best professional networking platforms in the market right now, which is why it is of paramount importance to many companies. It has over 575+ million users with 260 million active users. These people are most active during the day from 10 am to noon. For B2C, media and other higher-ed organizations, the best time to post is 8 am, 10 am and 12 pm, with Wednesday being the best day.

Best time to post on LinkedIn

Social media is changing constantly and so is the user’s behavior along with it. So, if you wish to attract more users to your posts, follow the above steps and identify a suitable time frame for your business and ensure that you post specifically during that time frame. Another important thing to note is that you should avoid being complacent. Even if you find out a particular time that works for you, never stop testing.

For further information, you may contact us or visit our website www.bmconsulting.in

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Brand recognition on Social Media

Brand recognition on Social Media

As per a study by Statista, there were an estimated 2.65 billion social media users worldwide and this number is projected to increase to almost 3.1 billion in 2021. Every businessman knows the importance of social media when it comes to brand recognition and these numbers are more than enough to justify that businesses need to invest in marketing on these platforms if they wish to stay afloat in the future. Even common sense tells you that the more people know about your brand, the more are the chances that your product or service would sell. And what’s better than social media to increase your brand recognition?

Following is a list of few strategies that you can implement to boost your brand awareness:

1. Selecting the right platform: When it comes to promoting your brand, there is a common misconception that “more is better”, which isn’t fully true. Even if there are multiple social media platforms that are being used by millions every day, you don’t need to publish your posts on every single platform. Do some research on the type of people who use those platforms and then you will find it easy to zero in on the platform that would give you maximum results. If you have a budget for managing four different platforms, focus on just two so that you will be able to acquire in-depth knowledge about the working of those two platforms. This will help you to develop profitable marketing strategies in the future.

Selecting the right platform

2. Set up an attractive profile: Recognition is an important element while building brand awareness. When your followers glance at your social profile, they should be able to understand your brand and get a rough idea about your products and services. For this to happen, you need to ensure that all of your social media accounts have the same handle (name of the account). The same applies to your profile picture and logo color as well. Keep your bio simple and to the point such that the visitor is able to understand about your business without wasting much time.

Set up an attractive profile

3. Share quality content: Content creation is one of the strongest pillars that lay the foundation of a successful brand awareness strategy. Since there are numerous social media platforms out there, you need to figure out what type of content would be suitable for the platform of your choice and post accordingly.
Apart from consistency in posting, you need to ensure that you are not bombarding your followers with multiple posts each day. When these posts are about your brand, make sure that you include tips, tricks, and quotes about your product or service in general. Since people’s attention span is microscopic, create content that delivers value or solves a problem of your reader to create maximum impact. Make use of hashtags freely in your content so as to expand the reach of your brand on social media.

4. Join different groups: There are a lot of groups on Facebook and LinkedIn that revolve around a particular topic. If that topic is important for your business, then you can easily join these groups. Once you are in, interact with the group members and tell them about your brand in a way that would not make you sound like a salesman. Once you have built your presence in that group, people will start following you and your brand presence will grow.

Join different groups

5. Don’t be afraid to experiment: Social media marketing is a field where a particular strategy won’t apply for too long as things keep changing when it comes to these platforms. Your captions are an excellent opportunity to make your brand famous among people. Use some creative captions on your posts by including emojis and humor in them. Doing this will not only make you sound different from others but will also help to connect with the audience on a deeper level. Moonpie is an ideal example of a brand that got popular due to its creative posts.

Don’t be afraid to experiment

We are living in a world where people spend more time on Facebook and Instagram rather than reading books and watching television. So making the most out of such social media platforms has become the need of the hour for businesses. Apart from the ones mentioned above, there are plenty of other ways to increase your brand awareness through social media. All you need to do is make sure that you are using the right platform for your marketing needs.

For further information, you may contact us or visit our website www.bmconsulting.in

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Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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Storytelling – the future of marketing

Storytelling – the future of marketing

In today’s fast-paced world, businesses are trying their best to connect with their customers on every level and take their brand name to new heights.

Social media marketing, display advertising, and blogs are some of the ways by which a business tries to reach out to its customers. However, the consistent bombardment of automated emails or even ‘emotionless’ advertisements is not enough to reach in the hearts of people. This digitally-driven system is degrading the human aspect of consumer interaction and in turn the authenticity of the business as well. There should be something about your business which appeals to the common man and makes them go for your brand. Brand storytelling is something that can help you to get the necessary boost to restore the waning connections with your customers. This method has proven to be very productive for businesses that have implemented it. So what is brand storytelling?

Brand storytelling can be thought of as a narrative that connects your brand with the customers by telling them about what you do, why you do it and how can you be of help to the people. This consists of the facts and emotions that your brand represents. National Geographic has set one of the best examples of how storytelling can lead to the growth of a business. They are present on almost all of the social media platforms like Facebook, Instagram, Twitter, etc and have over 350 million followers worldwide. NatGeo is able to amass such amount of customer engagement because they have the power of visuals and great storytelling ability. Just have a look at their Instagram posts below. These images are a lot more engaging and appealing to the viewer which helps the NatGeo to convert their visitors into paid customers.

Instagram posts

Instagram posts

The marketplace is very crowded these days with large volumes of content being generated and shared every single day. Businesses are spending millions of dollars on gathering public attention but even in spite of this, it is very difficult for brands these days to stand out from the crowd. Having a quality product or service is not enough which has increased the need for brand storytelling. You need to have something to tell about your product or service to your customers so that they can connect and engage with it on a much deeper level. Stop showing facts, statistics or testimonials with your product and use narratives instead to tell about your brand’s history, values, etc. Your audience will always remember how you made them feel rather than remembering the stats of your product.

A brand is much more than the product or service they offer. Consider the example of Tesla. This company has made people realize the importance of a healthy environment and sustainable energy and that is the reason that people nowadays are more inclined towards buying electric vehicles rather than the ones that run on fossil fuels. A business needs to concentrate on developing a close-knit community rather than just customers. If your story is creative enough and showcases your brand values, then people will become loyal to you for a lifetime and will support your business through thick and thin. There are a number of ways that can help your brand reach new heights through storytelling. For instance, you can create mini ads that allow you to harness the power of video marketing to engage customers. These short videos are easy to understand and showcase your true values within a very short time. Customer-driven storytelling is another great method of developing your brand name because who is better for sharing your story than your own happy customer? You can create an interesting story about how your product or service helped a particular individual, in his words. People often trust the opinion of others like them and it comes as an added advantage if those people have already used your services. Immersive storytelling is another modern way of offering your customers an insight into your business with the help of virtual reality. This method allows a business to tell stories and share their values and history in a creative and effective way.

Storytelling is the future of marketing in every sense. Every business has its own way of telling a story but what matters is that on what level are they able to engage with the audience and make them involved in their company by delivering personal value.

For further information, you may contact us or visit our website www.bmconsulting.in

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How to drive traffic to your site through social media

How to Drive Traffic To Your Site

What is that thing which an individual never misses to check out at least once every day? The answer is “social media account”. In the advent of mobile phones across the globe, social media engagement has seen a sharp increase in recent years. More and more people are spending most of their time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This large amount of interaction of people with these platforms has enabled businesses to use them for marketing. Social media marketing has become the need of the hour in today’s world and business that fails to implement this strategy is bound to see a downfall in their sales chart. There is no doubt that marketing on social media is productive for a business because of a number of reasons but it all depends upon how efficient their marketing strategy is and how effectively they are able to drive traffic to their site with these platforms.

Below are a few simple steps that can help you to drive business to your site:

1. Choosing the right social media platform: While it is true that setting up a social media account is easy, you need not open it on every single platform out there. This is because it takes a lot of time and effort to manage every account and you would rather invest in just one or two platforms. Know about your customers, their likes and dislikes, age, gender, location, etc before starting any social media account. These metrics will allow you to identify the most productive platform to kick start your social media marketing.

Choosing the right social media platform

2. Create an effective profile: Your potential customers are going to learn about your brand through your social media profile even before visiting your website. Hence it becomes necessary to create an attractive and informative profile that offers the visitors an insight into your business. Be it your Twitter bio, Facebook About section or LinkedIn company page, you must ensure that you have completed these sections by filling in all the necessary and correct information about your business. Also, make sure that there is a link to your website’s homepage on your every social media profile. If people find your profile interesting, then they will surely visit your website to know more about you. You can visit the Facebook page of Barclays UK, to see how an ideal “About” section should be.

3. Share your posts: Make sure that you share your posts frequently because few people actually see your post every time you share it. If you have posted a valuable content in the first week of the month, then make sure that you share it in the second and the third week as well because only then will the chances increase of that post reaching your target audience. In addition to this, include relevant hashtags that are the recent trend in your business field so that people can find your content worth reading and might even share it within their circles. Just make sure that you do not post every 2-3 hours and fill your customer’s newsfeed with your posts because then they might think that you are “spam” and will unfollow you.

Share your posts

4. Post visually enhanced content: It has been proved that visual content is 40 times more likely to get shared on social media because posts with higher visual content are more engaging than the ones without it. Including interesting images about your product or service can create a significant impact on your potential customers as they will find your posts interesting and worth reading. Even videos are becoming increasingly popular on social media pages because of their ability to convey the necessary information in an entertaining and effective manner. Here is an example of an Instagram post of Microsoft explaining the use of augmented reality in the future.

5. Promote special offers: This is one of the most clichés yet effective way of acquiring customers. You can include some special deals for your visitors on social media pages so that it can also get them on your website. Most of these visitors will tend to purchase your products at that instant rather than some other time in the future. To acquire more traffic, you can post these deals around holidays or on some special occasions. While offering any deal or coupons, state any restrictions about them upfront because the last thing you want is an upset follower who is unable to take advantage of your deal.

Social Media Marketing is one of the hottest topics in the market right now and every business is striving hard to use these platforms at their fullest so as to drive maximum traffic from them.

For further information, you may contact us or visit our website www.bmconsulting.in

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