In today’s fast-paced world, businesses are trying their best to connect with their customers on every level and take their brand name to new heights.
Social media marketing, display advertising, and blogs are some of the ways by which a business tries to reach out to its customers. However, the consistent bombardment of automated emails or even ‘emotionless’ advertisements is not enough to reach in the hearts of people. This digitally-driven system is degrading the human aspect of consumer interaction and in turn the authenticity of the business as well. There should be something about your business which appeals to the common man and makes them go for your brand. Brand storytelling is something that can help you to get the necessary boost to restore the waning connections with your customers. This method has proven to be very productive for businesses that have implemented it. So what is brand storytelling?
Brand storytelling can be thought of as a narrative that connects your brand with the customers by telling them about what you do, why you do it and how can you be of help to the people. This consists of the facts and emotions that your brand represents. National Geographic has set one of the best examples of how storytelling can lead to the growth of a business. They are present on almost all of the social media platforms like Facebook, Instagram, Twitter, etc and have over 350 million followers worldwide. NatGeo is able to amass such amount of customer engagement because they have the power of visuals and great storytelling ability. Just have a look at their Instagram posts below. These images are a lot more engaging and appealing to the viewer which helps the NatGeo to convert their visitors into paid customers.
The marketplace is very crowded these days with large volumes of content being generated and shared every single day. Businesses are spending millions of dollars on gathering public attention but even in spite of this, it is very difficult for brands these days to stand out from the crowd. Having a quality product or service is not enough which has increased the need for brand storytelling. You need to have something to tell about your product or service to your customers so that they can connect and engage with it on a much deeper level. Stop showing facts, statistics or testimonials with your product and use narratives instead to tell about your brand’s history, values, etc. Your audience will always remember how you made them feel rather than remembering the stats of your product.
A brand is much more than the product or service they offer. Consider the example of Tesla. This company has made people realize the importance of a healthy environment and sustainable energy and that is the reason that people nowadays are more inclined towards buying electric vehicles rather than the ones that run on fossil fuels. A business needs to concentrate on developing a close-knit community rather than just customers. If your story is creative enough and showcases your brand values, then people will become loyal to you for a lifetime and will support your business through thick and thin. There are a number of ways that can help your brand reach new heights through storytelling. For instance, you can create mini ads that allow you to harness the power of video marketing to engage customers. These short videos are easy to understand and showcase your true values within a very short time. Customer-driven storytelling is another great method of developing your brand name because who is better for sharing your story than your own happy customer? You can create an interesting story about how your product or service helped a particular individual, in his words. People often trust the opinion of others like them and it comes as an added advantage if those people have already used your services. Immersive storytelling is another modern way of offering your customers an insight into your business with the help of virtual reality. This method allows a business to tell stories and share their values and history in a creative and effective way.
Storytelling is the future of marketing in every sense. Every business has its own way of telling a story but what matters is that on what level are they able to engage with the audience and make them involved in their company by delivering personal value.