Category Archives: Shopify

Shopify – A perfect online platform to grow your business

Shopify – A perfect online platform to grow your business

Nowadays every business is growing with the help of an online platform. It is now common that people’s lifestyles are changing in this digital world & if you are not a part of this medium, then you may face losses in the future.

Shopify is the perfect platform where a business owner can create an online store. Shopify provides three different plans for you to choose from according to your need. In case you are hesitant about investing in this platform, then there is one solution for that. Shopify gives you a free trial of 14 days where you can create a store with your selected domain name.

Following is a list of a few Benefits of this Platform:

– Unlimited addition of products
– 24/7 support
– Addition of sales channels
– Discount codes
– Free SSL Certificate
– Professional reports
– Third-party calculated shipping rates
– Numerous free themes
– Hire an expert
– Installation of Apps
– Staff accounts

1. Unlimited Addition of Products

The first advantage of selecting Shopify is that you can add unlimited products to your Shopify store. This is very helpful for those people who are having multiple categories & a long product list. Mostly drop shipper is the one who adds thousands of products in the store.

Unlimited addition of products on shopify

Now, this feature of unlimited addition of products is available for all packages and you do not need to pay extra money from your pocket. The addition of the product is very simple and you can easily do it on your own, however, in case you are unable to do it, you can hire the Shopify expert.

2. 24/7 Support

Shopify provides support to you 24/7 for 365 days. If you face any query, you can easily contact Shopify and get the problem solved.

24/7 Service On Shopify

Shopify support has solutions to your every query and they try their best to resolve any issue at the earliest.

3. Addition of Sales Channels

One of the most important benefits of selecting Shopify is that you can add multiple sales channels to your store. A sales channel is a medium through which you can sell a product & generate profit.

Addition of sales Channels on Shopify

Shopify gives you an option to install multiple sales channels like Instagram, Facebook, Amazon, eBay, Etsy, etc.

So, with the help of these channels, you can sell your products as they will be visible to the user and he/she will be redirected to your store’s URL once they click on that product.

4. Free SSL Certificate

This SSL certificate is a symbol which shows that your site is safe from external malware attack. This plays a very vital role in the store. This SSL will act as an anti-defense system for the store and will also help to gain user trust. It will ensure the user that the site they are logging into for purchase is safe and will not leak their personal information.

Free SSL certificate on Shopify

For any site that has not installed this SSL certificate on their store will face a lot of issues like website attacks and malware attacks as online hackers are always trying to steal data from your site. It’s better to have this SSL certification for site & user data safety.
There is another advantage of having an SSL certificate – it helps to improve your Shopify Store Ranking on Google Search Engine. When a Google bot/crawler scans the website, it checks whether the store is having an SSL or not. In case your store does not have this certification, then your ranking on Google will decrease.

5. Shipping Rate

Shipping rates are what you charge to the customer for delivering the product to them. Sometimes, the customer who purchases the product is from an international region. In such cases, the shipping rates are different for that delivery option.

Shipping rates on Shopify

You can change the shipping rate according to your country region as there are different options like expedited shipping & standard shipping rates. This will help the user to select the shipping policy they want for their products.

6. Hire an expert

If you find it difficult to make backend changes to your store, then you can hire a Shopify expert to get the job done. The user can approach different Shopify experts for specific problems like store design, app installation, sales channel setup, etc.

This is a very good service that Shopify provides for the store owner. The customer can pay the expert on an hourly basis or project completion basis. For using this service, you need to go to the help section and select ‘hire expert’. Under that option, different services are mentioned according to your need and all you need to is select the preferred services and submit it.

After submitting the request, Shopify automatically searches for relevant Shopify experts for you.

7. Theme Installation

The theme is the overall structural view of the website where you can select multiple themes according to your product categories.

Shopify has different themes like fashion, Food, Beauty, etc. You can select free themes from the Shopify store and if you don’t like any free theme, then you can purchase third-party themes.

While selecting any theme, make sure that each theme is having a different structure as your store view depends on it. So, theme selection is very important because if your theme is not attractive, then the user will not buy any product from your store and will not even stay on your site for more than 5-10 seconds. Due to this, the bounce rate of the website will increase and it will affect your business. Thus, think twice before selecting any theme for your store.

8. Staff Account

Staff account is another benefit of Shopify where one account is managed by multiple people. The number of people will vary according to the selected plan for your store.

If you have selected the basic plan of $29 USD/ Month, then only 2 people can handle one store. If you have selected $79 USD/ Month plan, then only 5 people can handle the store. For $299 USD/ month plan, 15 peoples can handle one store. This feature is advantageous for companies that give access to multiple employees to update the content, services or products on their store.

Shopify offers you a quick and effective way to launch an online store without much effort and cost. This multi-product e-commerce store is easy to use and manage and offers a great push to your business in terms of growth.

For getting more information regarding the Shopify store setup, you may contact us or visit our website www.bmconsulting.in

*Compiled by Aniket Nakure

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Repeated purchase and customer retention on Shopify

The term customer retention defines the collection of activities for your business to increase the number of repeated customers. To re-engage customers first you should understand the customer journey map. A new online store takes time to show organically. But you can still reach the relevant audience with Google Ads.

When someone visits your store and engages with the website Google tries to improve its organic ranking. This organic ranking helps to reconnect your previous visit. A new and old store have much difference in their retention rate. This depends on the following factors:

  • Interaction with buyers: After completing the buying process, you should identify the buyer’s interest. According to their interest and behavior, you can interact using email, remarketing etc.
  • Product information: If your product title and image completely related to your actual product, it helps to increase buying decisions.
  • Store Structure: A good structured Shopify Store makes it easy to find products. Visitors will bounce back from your landing page if your website takes much time to find their products. So your website should be easy to navigate.

When visitors visit your store and know your product, Your online store goes through different stages. In each stage, we should use different strategies to increase customer retention. You can divide it into the following stages :

 

Shopify Store Just Started

In this stage your every buyer will buy first-time your product. On any new online store, visitors take time to trust on your product. Firstly visitor research products and compare prices and features. So you should mainly focus on growing your customer base. You can also use Google Shopping Ads to increase your relevant visitor.

Gaining Traction

After buying the process you get a list of buyer data. This data will help you to analyze the buyer’s interest. According to data, you can retarget these customers. Most of the store owner use Email Marketing to connect with their buyers. You can show related products to your buyer through email marketing. Remarketing ads will also help you to target your buyers.

Consistent

When a  large number of buyers know your online store, Now It’s time to get in touch with these customers to convert into returning customers. This will create trust and loyalty in your brand and products.

Well-established

After a long time of your online store, you have lots of data. So it is difficult to connect these all buyers according to their interests. You should use automation to connect on regular basis. This is the stage where you should focus more on retention than acquisition.

While making business strategy you should also focus on the customer retention matrix. It will help you to analyze customer behavior and activities. Some important customer retention metrics are as follow :

  1. Purchase frequency
  2. Repeat customer rate
  3. Average Order Value (AOV)

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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