Category Archives: Search Engine Optimization

Voice search – the future feature for your website

Voice Search Optimisation

How do you feel when you use Google Now, Apple Siri or Windows Cortana voice search? Don’t you feel like you are using some super-advanced technology from the future that allows you to do a lot of things on your phone without having the need to touch it? In today’s world, natural language processing and voice search have advanced a lot and things have become very smooth. When it was first introduced in 2010, a user would literally have to call Google and then verbally enter the keywords after which he would receive a link that would take him to the result page of the relevant keywords. Companies have spent a lot of time and money over the years to perfect their voice recognition system and implement it on various devices. While most of these ‘digital assistants’ are used in smartphones, other devices such as speakers, cameras and even cars have started adopting this technology. This technology will gain even more ground over the next few years and will become an indispensable part of human life. Thus, it has become quite important for a business to improvise its website so that it can be equipped with voice search technology.

Below is a list of some easy ways which can help you do the Voice Search:

1. List your business online: Getting the business listed online in the business directories is very imperative for local businesses. This move prepares your website for voice search and allows the users to have a look at your website. Most of the users execute the voice search through Google Assistant or Siri, but the problem is that these assistants are not able to display the search results for local businesses. But what they do show is the online business listing on which you have listed your business. Thus, you can see how important it is to get your business listed online.

List your business online

2. Optimize for ‘Near Me’ search: Consider that a person sitting at home inputs the voice command “Where can I buy a jacket near me?”. If you own a clothing store and your business does not show on his search, then you are bound to lose a potential customer. According to research conducted by Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day and 34% who searched on computer/tablet did the same”. This shows that the ranking of your business in local search has a direct impact on your store traffic. Optimizing your website for local search will ensure that more users are able to see that you exist in the vicinity and will be able to take your services.

3. Make use of long-tail keywords: Whenever a user makes a voice search, it is generally more detailed. “Near me” searches are easy to determine and hence show quick results, however the long search strings which users input verbally are often not considered by a business. Long-tail keywords ensure better results in voice-powered searches because they have less competition, a lower bid for ranking and perform better on semantic search parameters.

4. Keep your website mobile-friendly: Since most of the users make use of their smartphones while operating voice assistants, it is necessary to keep your website mobile-friendly. Apart from this, most of the searches happen on the go which implies that people have less time to scroll through your website. Hence you must make sure that your website takes less time to load as every 1-second delay can bring down the conversion rate by 7%. Try to feature some interesting content along with short videos on your website which would help the visitor to find what they are looking for from your business.

5. Optimize your website for featured snippets: A ‘featured snippet’ includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL. This is an advanced Google SERP feature that gives a direct answer to the user and hence has many benefits. It helps to generate more organic traffic and makes your website more dominant than your competitors. In addition to this, the device reads the snippet back to the user whenever answering a search query in voice.

Recent technological progress has shown that voice search is the future of human-machine interaction. It has already set its foot into our daily life and will continue to become more intelligent, accurate and responsive. Thus, if you wish to sail in the same boat with the current technology and make progress then you need to adapt accordingly and modify your website with the voice search.

 

Please follow and like us:

Tips to increase your Google ranking organically

Tips to increase your Google ranking organically

With the advancements in the online industry, Google rankings have gained tremendous importance as they ensure the visibility of your business, product or service to the masses across the world. According to a study, the first page of Google receives 95% of web traffic while the remaining pages receive 5% or less. This difference has created the need for a better page ranking on Google and thus everyone is struggling day and night to keep their ranking significantly higher on the search engine results page (SERP). Search Engine Optimization (SEO) is carried out regularly by the businesses to improve the page ranking. However, people often fail to realize that SEO is a long going process and is not expected to bear fruit in the early stages. Fortunately, there are a few key points that you can start following early-on to increase ranking on Google SERP. These points are detailed below:

1.) Start from the basics: The first thing that has an impact on the ranking of your page is the user-friendliness of the website. A website should always be designed keeping in mind that it should be easy to navigate and should contain ample information about your business or service. If your website is difficult to understand for the viewers, then its ranking is sure to see a downfall. The website should be designed in a ‘mobile-friendly’ manner as well because the majority of the people prefer to surf the internet through their mobile.

2.) Understand the Google ranking algorithm: Google makes a number of changes to its ranking algorithm every year and most of these changes are not announced publicly. It is important to have an understanding of the Google ranking algorithm because it allows strategizing the SEO accordingly. There is a large database available which contains all the updates ever made by Google to this algorithm. It is wise to go through this information to avoid any obstacle in the SEO process.

3.) Maintain quality content: Content quality is one of the driving factors for achieving a longer duration of dwell time, which is the amount of time a visitor spends on your website. An interesting and error-free content not only makes the visitors stay on your website and gain an insight into your business but also increases their chances of returning to your website in the future. Websites that host quality and informative content have high chances of getting bookmarked, which positively affects the SEO ranking. In addition to this, you must also ensure that the content is original as duplicate and repetitive content tends to harm the page ranking.

Keyword research

4.) Keyword research: Keyword research is an essential element of any SEO strategy. If your audience is not able to find you then there is no use in spending on online advertising. You should be able to identify the keywords which your target audience will be using to get to you. There are different keyword search tools available that allow you to select the relevant keywords to improve your organic ranking. These keywords (including long-tail keywords) should be infused in your content in a very subtle manner so as to promote high-quality content.

5.) Frequently publish blogs: According to a study, businesses that frequently publish informative blogs on their website rank significantly higher on the SERPs than those who fail to do so. Not only does blogging help you to improve your ROI but also allows you to put more content about your business. This helps to attract a lot of visitors to your site and improve the engagement with your business, thus increasing the traffic that improves your page ranking.

There is no secret formula to soar to the top of the results page, but if you implement the above steps, you can eventually ensure that you achieve your desired spot.

Please follow and like us:

SEARCH ENGINE OPTIMISATION: THE TECHNICAL FACET

Search engine optimization is a gradual process, a process that seamlessly shows results. It is almost like gym training. One cannot fix a timeline for the results of this process. There is nothing like “your website will be on the first page for related keywords by two months”. You may say that it can test your perseverance as a business. But keep calm; it eventually gives you results that are strong, worthy and profitable.

When you begin optimising your website, the technical aspects practically play the most important roles. Technical SEO is basically everything done in optimisation apart from content and link building. It can be called the foundation of the whole process and therefore it is obvious that it has to be strong. Look into the following list to assist your process:

  1. Speed counts

A fast website leads to high rankings. This is one of the main aspects and you cannot overlook this one. Google’s ranking factors takes into account the TTFB – time to first byte, i.e. the time taken to load the first byte on your website. Your website should load the first byte at high speeds in order to compete in the Google ranking race. The story does not end with the first byte. Google only considers the first byte, but your customers consider the speed taken for the whole page or site to load. If it is delayed, they will simply go back and opt for other search results. So keep up with the website speed.

  1. User friendly

Simple sitemap – make your site simple. Be to the point in your content and use compressed images. Your menus and sub-menus should be distinctive and clear in terms of strategy.

Mobile friendly – A site that is not mobile friendly is likely to rank lower on mobile searches according to Google. So test your site for mobile friendliness

Easy navigation – The design of your site should have the minimal number of actions and/or steps taken in order to reach any desired location on your website.

  1. Site architecture

Https – Use the SEO friendly architecture – https. This has been on the Google ranking factors list since 2014.

Easy URL – Easy URL structures also contribute significantly to your rankings. Incorporate your descriptions but make it brief.

  1. Consider adding structured data

Structured data is a specific set of code that can be added to your website to assist in increasing visibility of your site to search engine crawlers. Structured data can be used to describe your content through blogs, headlines, events and articles.

  1. Choose your preferred domain

There can be many domain structures that point towards your website. When setting up your website, select your preferred domain. Search engines might get confused with two domains if this is not done. Although your human users may not find much difference, remember that search engines are not human, so it is better not to get them confused.

You can use the above points to improve your technical SEO. Your optimization process needs to be well-built to give you noteworthy results. Invest in making it sturdy so that you have a good online presence supported by high rankings, thus solving the entire purpose of having a website.

Please follow and like us:

7 ways to promote your Amazon listing to boost sales

If you want to become big and sell more on Amazon, you need to improve your game. You must get noticed as a seller and reach a good rank. But you must wonder how to do it? Here are 7 ways to promote your Amazon listing to boost sales. This will encourage your customers to buy your products.

 

Amazon Product listing Promotion

 

1: Get Reviews 

If your product gets good reviews on Amazon, it benefits you such that customers make more buys and better decisions. Every customer depends on product reviews before making a purchase.
But, you need to make sure to ask people to leave reviews. People don’t always know where and when to review your products. Send them emails and links to your page and tell them to drop their feedback there.

2: Improve Your SEO Ranking 

You need to figure out the problems your customers are having and try your best to solve them. You can integrate SEO tags and keywords. They help in increasing your rankings to help build your rankings on Amazon. Using good and relevant play a big role in the ranks and in the sales. You should include the brand name, description, product material, colour, size, and quantity.

3: Be Visual

You need to have catchy visuals to get customers. From text layout to formatting and imagery, everything is necessary to attract buyers. So if you have to take an extra step and give a better shopping experience, you can allow the customers to virtually “try on” the product. This will encourage them to get that product and they will emotionally respond in a positive manner. This gets you buyers who are 100% involved with your products and are more than happy using them as they are fun, creative and good.

4: Do Coupon Promotion 

If you offer discount coupons, it evokes a feeling of trust in your customers. This can attract more sales and land you a #1 rank for your business tactics. It can ultimately work in your favour if you are selling an unknown product. By selling discount coupons, you can get redemption when your sales increase and you get more customers.

5: Increase Online Engagement

Amazon does its own marketing and selling of products. But, if you want to personalise the way you do it, you need to increase online engagement and boost sales. You can do so by giving coupons, posting friendly information, getting appropriate content posted and whatnot. In the end, you can redirect your customers to your store with a link.

6: Don’t Sell Bad Products 

You need to make sure that what you are selling is of a good quality in the market. Customers are the kings of the market and they control everything. Because of that, you need to sell stuff that is cheap and of good quality. If you sell a cheap product, it will cost you your time and money. So instead, you can spend that time selling your good products and improving your sales and ranks. Crappy products lad to bad reviews, refunds and customer complaints. So, it is better if you don’t sell bad products and instead, sell those products that you can be proud of, and you will use yourself.

7: Keywords, Keywords, Keywords

The best ways to improvise sales is by using relevant keywords. You need to at least rank page 3 with your keywords. You should know what to search for, which keywords to target and how to include them in the product listing. For that, you need to keep a natural title, use your keywords properly, add good visuals and make the customers want to buy your product. You need not use any commas when you put keywords into your 5 ‘Search Terms’ boxes. If you need help regarding keywords, you can use tools such as MerchantWords, Google keyword planner, and Amazon’s fill-in search.

Conclusion

These are 7 ways to improve your sales, ranks and product goodwill. This will build your visibility in the Amazon store and help you gain good customers. Once you land a buyer, you need to make sure that he stays at your page for a long time. The last thing you want is a customer who never buys your products anymore.

Please follow and like us:

Top 5 advance marketing strategies for Amazon sellers

With almost 2 quarters of the year gone by, Amazon sellers must start gearing up for the next year in order to stay ahead of the competition and rivals. If you are of the notion that you are the only one preparing ahead of the start of the next year, you are highly misjudging others, who might be looking for fresh ideas, strategies and initiatives to beat others in order to increase their sales volumes.

Seller’s market in Amazon is a race which every seller is determined to win and beat others in the competition but here, being first doesn’t matter at all; being unique and different with ideas and approach will help in winning the race, thereby, customers. As a seller, it is imperative to know your strengths and weaknesses and work around them to pull more customers towards selecting your products and build brand loyalty among the customers you have managed to attract.

Well, let us move further to understand the top 5 marketing strategies that will help an Amazon seller achieve their sales goals.

1. Market research is the key

Amazon is the biggest e-commerce marketplace with millions of buyers looking for products they require or want. As a seller, it is imperative to understand what the customers want and ways to make sure you supply exactly and here, market research plays an important ally in determining the needs and wants of the customers. Market research and surveys will help in knowing how you can use your products as an opportunity to reach out to the potential customers.

Market research can be conducted in various ways – questionnaires, online polls, direct questioning and such. Most importantly, you need to identify the research tool that will yield correct information and data and launch it at the correct time.

 

Market Research for Amazon Product Promotion

 

2. Get reviews for your products

About 80% of the customers prefer to buy the products listed on Amazon based on the reviews the product has from users. More favorable reviews will result in better sales. Have your users review the products and rate them online. This will prompt the buyers to complete the purchase. As a buyer, I would never any product that does not have positive reviews or any review for that matter. Having video reviews or images from the customers who bought the product will be as good as personal recommendations.

3. Offer discounts on regular basis

One great way to build a lasting relationship with your buyers and keep them coming back for your product is offering good discounts. It is a natural human tendency to go for products that have words like ‘discounts’ or ‘on sale’. Optimizing this tendency, offering discounts and offers on products will prompt the customers to convert the items into sales.

Daily deals will take you the top position in the Amazon Homepage listings under ‘Hot Deals’, or “New &Noteworthy and will help in generating better traffic to your product and also, to the related products that you might be selling on Amazon.

4. Don’t forget your mobile users

Mobile and Desktop users for Amazon Product

 

Smartphone users constitute the highest buyers on Amazon. Smartphone users prefer to search for products and make a purchase using their phones instead of turning on the laptop and opening the website; it feels tedious and having the app on the phone makes it easy and simple. Having a responsive page for your products is a must on Amazon.

At the same time, it is important for the sellers to have different strategies for various devices that will prompt the mobile users to buy the product using their phones.

5. SEO Improvement

Amazon looks for the pricing and reviews in order to rate the products and place them in various categories, but it also looks for keywords that prompt the buyers to look for the products. Right keywords yield the result that you want when the buyers are making a search for products. Improve your SEO strategies and efforts in order to be on top of the search result pages and make the search more organic. Use Amazon Keyword tool to generate the long tail keywords that will work the best for you.

Please follow and like us:

Amazon Marketing Strategy 2018 – The Ultimate overview

Amazon is expanding day by day and all the manufacturers and sellers are willing to sell their product on it. Amazon helps sellers in building marketing strategies and selling their products. The various ways in which Amazon is doing marketing are as follows:

Amazon search engine optimization

Amazon uses proper keywords which helps the customers indirectly themselves to what they want and in return benefiting the company.

Amazon Suggested Keywords

Advertising by Amazon

Amazon does advertisement, marketing, and promotions in different ways as per the requirement of the client company. It is a paid service.

External marketing tactics

Amazon conducts external marketing from different sources which are paid as well as non-paid.

There are many points which Amazon kept in mind while formulating strategies:

Role of Search Engine Optimization for Amazon listing

The keyword is important for the product as it is required when a customer searches for something. At that time the searched word should be the keyword then only it will direct the customer to the product. So keyword optimization is very important.

Title of the product

The top 5-6 selected keyword should be used for the product title as it is the most searched thing.

Backend keywords

Backend keywords should not be used more than 249 bytes else Amazon will not index these keywords as it will exceed the maximum limit. This is to be added to the search terms.

Title and Description for Amazon Products

Description of the product

The keywords used here should be precise for the understanding of the customers. Usage of too many words can confuse the customers. The information on the product should be clearly mentioned here.

Different types of keywords

There are different keywords defined for the target audience. Amazon has a filter option for that. As for example: Men/ Women/ Kids. This makes the customer’s work easy.

Ratings, Reviews, and Q&A

Word of mouth is the best marketing strategy. When a customer reads the review of another product for a specific product that he is willing to purchase then it will enhance thus purchase.  Question and Answers help the customer in solving then queries which may be unsolved while going through the product description. This helps in increasing the ranking of the product.

Pricing strategy

Price is the most important factor in ranking and sales. The company’s price should be as per the competitor’s price. The perfect price is that which is experimented and applied.

Delivery method

The delivery mode helps in increasing the ranking as the users of Amazon Prime prefers to buy from Amazon they don’t have to pay any shipping charge. Higher ranking and increase in sales are possible with Fulfilment by Amazon (FBA).

Advertisements:

There are different types of ads appearing with the help of Amazon Marketing Services (AMS). AMS charges are applied per click i.e. pay per click or cost per click. AMS identifies the target audience very precisely so as to make the marketing effective. There are three different types of formats made available by AMS:

Sponsored products

Sellers can bid on the ranking of an ad in the search bar in Amazon’s Sponsored Products. The ads can be set to appear on the search for a specific keyword.

Headline Search Ads

These are banners that can be displayed on various different places on Amazon search results page. These can be linked with a certain landing page also.

Product display ads

It appears on the product’s page below the buy box. This is done on target marketing basis.

The external marketing strategy of Amazon

Pay per click

This is an easy way to place external links to the product on Amazon.

E-mails/ Newsletters

The sellers provide the information about their products to the customers regularly through e-mail and newsletters. By this, the sales will increase and the customer can easily purchase the product from Amazon.

Coupons

Amazon has coupons that will directly benefit the customers and these can be purchased from coupons.com, frugaa.com, and retailmenot.com.

Social media

Social network helps in growing the brand awareness, increase customer loyalty through its programs, and strengthen the awareness about the products on Amazon.

Content Targeting

The best way to increase awareness is by providing the best content on various blogs, YouTube, Instagram, and various others sites.

Please follow and like us:

Analysis Strategies for Effective SEO

Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith.

blog

Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality traffic. For obtaining relevant traffic, broad match or long tail keywords are suggested. Although keyword research is time consuming but tools like keyword planner and analytics may help in finding right keyword.

Keyword analysis leads to following advantages

  • By analysing the right keyword it becomes easy to allocate more budgets to that keyword and perform spend optimization.
  • Helps in achieving more conversions and return on investment.
  • Helpful in generating more leads

 

Website Analysis – To improve website effectiveness, analysis of website is mandatory. It helps in measuring the amount of traffic reaches your website also from which location, of what age and sex, or we can say helps in market researching. It also helps in finding which page has more view and which has lesser view. Pages with lesser view can be analysed effectively, so that views can be improved and hence traffic.

You can perform Website Analysis by analysing on page factors of website, it should follow google guidelines:

  • Website structure, URL structure should be google readable
  • Usage of relevant Keywords, at right places and rule of keyword density should be follow
  • If you are using images, optimisation of images is required
  • No copied content is permissible and content should be relevant

 

Competitive Analysis – Competitive analysis is necessary to study about strength and weakness of competitor. Your competitor’s analysis help you in reaching possible customers and it is directly related to return on investment factor.  Your competitor is one who is ranking in google search ranking.

Following analysis can be done –

  • By studying thoroughly what keywords they are using and the way they are using those keywords so that they are ranking. There are many keyword tools are available like keyword analyser which improve analysis.
  • Check your competitor Backlinks using seoprofiler tool, you can find how many links pointing to their website also you can find the domain which are pointing them and with which anchor text.
  • PPC – Pay per click ads of your competitor can be analysed using various tools. What keywords they are using in their ads and how their ads are performing as compared to your ad.

Backlink Analysis – Links pointing to your website from other websites are referred to as backlinks. Backlinks are one of the biggest factors that help in improving ranking of websites. Ranking of website does not depend upon number of backlinks that have been created; it largely depends upon quality of backlinks. Backlinks from high ranking and relevant website are counted as quality backlinks. If any website with poor ranking points to your site, it can harm the performance of your website. To monitor such issues, management of backlinks needs to be done.

Backlink monitoring can be done using website monitoring

  • Link management tools are very helpful in monitoring backlinks by providing nature of backlinks whether it is no-follow or do-follow, its page rank, automatic notification if any changes are made to links and many other features.
  • If any spammy link is found, it can be removed using disavow tool. This feature is available at google webmaster tool. Disavow tool should only be used when you are sure links are spammy as incorrect use of this tool may give negative result to your website’s result.

Monitoring Backlinks and analysis process is very effective from SEO perspective. If perform all the above discuss techniques with accurately and sincerely, a large amount of quality traffic can be acquired.

Compiled by: Meghna Sahu

Please follow and like us:

Tips followed by successful CEOs for SEO

Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO.

Have a look:

  • Buffalo Wild Wings generated 132000 leads through organic Google search
  • Cavalier Ford used geo-targeted keyword research and optimization to get 119% traffic rise and 47% conversion rise
  • FedEx used website audit and SEO had a 50% increase in traffic with 26% increase in conversion

Till date, SEO remains THE mechanism to get your Organic site ranking hiked reaching out for traffic increment and following a better conversion scale.

Untitled

SEO management is a whole topic that can be vastly elaborated, but for now let us take a look at some simple tips that can be followed to get your SEO on the best track for best results.

  1. Content writing

Content has always been king and it will remain so. Content that is displayed should strike a chord in your audience. For this to be achieved it is important that content is formulated in-house. You and your staff know your company and what you are best at like no one else. The first content formulation should be therefore be done by your company. Jot down what exactly you want to be informed about your product/service. Fabrication and glittering can definitely be outsourced, but it is important that you have your concepts of content clear in mind.

  1. Outsource the Technical

Technical SEO activities work better if dealt by professionals. They know it better and will dedicate a separate time session for your project. Before outsourcing, make sure that there are no penalties on your website. Investing in active paid search campaigns yields significant results.

  1. Be smart to choose your SEO agency

When you are selecting your SEO agency, just focus on selection. Do not be misled by numerous resources provided. Keep your goals in mind and analyse who can help you reach it out the best.

  1. Involve with your agency

After choosing your agency, do not leave them aside to work on your project. Don’t forget, it is your work and you should be actively involved in it as well to get maximum results. Integrate your team to work with the SEO agency by contacting regularly with updates on websites/services/products. Ask them what you can do to improve (which will accelerate the SEO results). Remember to be in loop with your agency. Leaving everything up to them drags back your results.

  1. Keep learning and monitoring

This point sort of entails the previous one. Keep yourself up to date with trends in marketing and remember to personally monitor all inhouse and outsourced activities.

Please follow and like us:

Useful Tips to Write SEO Friendly Content for Your Website

seo writingSearch Engine Optimization is a very dynamic game. No fixed rules. No fixed strategy. Whatever you read last year may not help you today to get good rankings in SERPs. If you are a self learner,and are easily adaptable to the changes (Remember,Google makes frequent changes to their algorithms!),you are most welcome to this challenging world of SEO.

“Content is the King”. This is all what we learn in our first class of SEO. Being into Search Engine Optimization field for last few years,I understand the value of a well researched SEO content.But,over last few years,it is observed that SEO’s are playing aggressively with the content and landing up into penalties like Panda and Penguin(There is lot of stuff to talk about these!! 🙁 ).

How to Write Quality SEO Friendly Content for your Website

1.Keyword Usage

It is important you do a proper keyword research before you start writing.I recommend,it is better to classify your keywords into sets like:a)Primary b)Secondary. Primary keywords are those,which you want to focus on.These are the keywords you expect to rank for.Whereas,secondary keywords are the surrounding or supportive keywords to your primary keywords.I suggest using related searches in google as your secondary keywords.Remember not to overuse the primary keyword in article.I advise using primary keyword once in title,description,the first paragraph,the middle paragraph and the concluding one. Of course,this distribution again depends upon the length of an article.This distribution is best suited for 400 words length article.If you plan to use this strategy for a shorter article,remember your article does not look spammy.

2.Engagement

Engagement is one of the ranking factors.Your article should serve the purpose of the reader.If your article is about “Home Loan Rates”,then,I as a reader would prefer having a EMI calculator that will help me in comparing different bank rates.More engaging your web page is,the less will be your bounce rate.Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit.

3.Links

Linking relevant pages or websites is a critical phase in article writing.It is important to brainstorm and then decide the relevant links in the article.Many SEO’s build links with improper anchor text,and hence face penalties.Link only when required,and link only to the relevant pages on website.If you are giving an external link,it is better to verify the website before you link.

If you are not an authority website,I recommend using citations at the end of the article.

4.Image Optimization

It is always appealing when you use relevant images and not text. This makes your article more interesting and attractive.Make sure you put ALT tag to every image and properly optimize the size of an image to save the load time.Load time has direct impact on SEO.

5.Page URLs

URLs play an important role in search engine optimization.Remember to make use of “-” (hypen)in URL structure and not underscore.It is important that your content matches with URL.If your page talks about home loans,and you have/personal-loans as an URL,then you are misleading both search engines and users too.This will harm your ranking prospects too.

6.Shareable Content

Once you are done with the article and after you proofread it . It is your duty to find out the ways to make it viral.Make sure you have all the social share buttons on your website. Shareable content too is a ranking signal for Google.

I hope,these tips to write SEO friendly  content for your website will prove useful.There are lots of tricks for to improve your search engine rankings for the article.But the above mentioned tips is the basic foundation for content writing.

Please follow and like us:

Must Follow Search Engine Optimization Tips for Real Estate Pros

real estate_imgIn the last blog,we discussed about the essential digital marketing techniques required for real estate professionals to excel their online strategy.In the upcoming blogs,we will discuss each sphere of digital marketing individually.

 

Let’s focus on Search Engine Optimization Tips for Real Estate Websites.

Let’s start from basic,What is Search Engine Optimization?Search engine optimization (SEO) is the process of gaining the visibility of your website insearch engine’s natural or organic results.In layman’s term,Higher your website appears in search engines for a related term or query,you will gain more visitors and hence maximize conversions. SEO is purely organic and not a paid listing.

Owning a good user friendly website is a basic requirement for any business website.SEO is important to a successful online presence for real estate agents because higher rankings can convert into bigger sales.As per National Association of Realtors, 90% of buyers start their real estate search online.

Real Estate SEO Strategies Explained

While doing an SEO of a real estate website,it is important that you focus on the following elements:

  • Local SEO and geo-targeting
  • Site performance and usability
  • Optimized Content meant for the reader
  • keyword research
  • Link building that will target only dedicated websites
  • Website Structure

Local SEO and Geo Targetting for Real Estate Websites

Geo-targeting is effective when you are working on a big niche like real estate .Geo Targetting helps in gaining additional exposure to your business online.Since,you will be able to target your local market,rate of conversions would be higher leading you to achieve a very cost effective business.

When you are working on Geo Targeting make sure,you follow the below guidelines:

  • If you are a real estate agent in Florida,It would be more beneficial if your website is hosted in Florida itself. Websites should be hosted in the same regions where you belong to.
  • Make use of geo-targeted keywords. For example,as a real estate businessman,you must  try including a city name with the search keyword, such as “real estate agents+ in Florida.”
  • Analyze and target long tail geo-targeted keywords.
  • Implement Google Places for businesses.

Website Usability and Structure for Real Estate Websites

Website Usability is an important factor for optimized websites.THE  Eyetracking visualizations shows that users often read Web pages in an F-shaped pattern.Following image will explain you in more detail.

f_reading_pattern_eyetracking

Remember that Users have got a lot of information available on internet.You must have a USP that you can provide to your readers. A study on reading habits reveal that people tend to read more precised content than the longer ones.Hence,try to provide core information in initial paragraphs itself

Shorter articles enhance readability.Photos,graphs and infographics are worth a thousand words. Visuals enhance readability .As a real estate agent,users will appreciate if you could add a real photographs of an apartment you look to sell.

Optimized Content for Real Estate Websites

It is always better if you could maximize use of keywords in your writing.Writing need to be natural.Excessive keyword usage leads to spamming and may invite penalties. Start writing  blogs that will focus particularly  buyers, sellers, short sales,foreclosures,first time home buyer individually.Short keyword phrases like “Florida  Real Estate” are very difficult to rank on Google.Combination of Long tail keywords usually bring qualified traffic. Google gives a priority to geographic search phrases.A well optimized Title tag is an important component for a website.Make sure you use phrases like “How to”, “Solutions”, “Tips”, “Reviews”, “Ways to”, and “Best” in your titles.Adding such phrases could  improve the chances of clicks since they are catchy to users.

Do not focus more on High search Volume keywords,since it is difficult to rank for a local business like yours.Google prefers fresh content.If there is something happening in real estate community,like may be about taxes,foreclosures,make sure you are the first in your community to write a page or post about it.

Link Building Strategies for Real Estate Websites

A backlink is an inbound link.It is a   link on another website that directs visitors back to your website. More the  links your website has from a quality website,the credibility and authenticity of a website will increase.

  • Write content for other websites, more particularly real estate blogs.Follow proper  guidelines of using proper anchor text and linking to the best landing pages on your website.
  •  Call, email, write newsletters to webmasters of related Real estate websites.

Trusted domains and websites having a decent pagerank  with high relevance to your real estate are the online source  you should  work on for link building.

Hope,these search engine optimization for real estate websites will enhance your online presence and lead into better connversions.

 

Please follow and like us: