Category Archives: Marketing Tools

Email Marketing Strategy for E-commerce Industry

Having an Email Database of your prospective customer is one of the most valuable aspects of any industry. The email database that you have works like an owned asset and helps to drive sales from those emails. It is also a method to build a brand and increase customer engagement. However, to create a strategy for the collection of the email database and its marketing could be a hefty task for any organization.

If you are working in an E-commerce industry or even if you own an E-commerce company, knowing the importance of audience is a must. When I say “Audience”, it covers everyone from customers, fans, followers, subscribers etc. In order, to create engagement with all these prospective customers, Email marketing is the most cost-effective and less time taking medium one can’t ignore.

The strategies that you use for email marketing is somewhat similar to the way you interact with your customer on social media, like inviting to your webinars, providing product information, resolving their queries etc. But compared to social media it is a bit difficult to engage a customer through email if there is no email marketing strategy.

Following are some of the email campaign & triggers where customer engagement is pretty high:-

  • Abandoned Cart Emails: Those customers who logged on to your website, added products on the cart and didn’t complete the transaction should be targeted with abandoned cart emails. Some of the research shows that after sending the email, an average of 15%-20% of customers did complete their transaction. For doing so you first need to inform the customer about the product on the shopping cart and encouraging him/her to complete the purchase by either providing more details of the product or by giving a discounted price which would entice the customer to make the purchase.
  • UpSell & Cross-Sell Emails: These emails are sent in order to pursue the customer to make an additional purchase or an alternate purchase of the products he/she was looking for. Generally, we can target them with sending product emails which are a complement to his earlier purchases or any substitute products the customer might be interested in. Typically it creates an average of 0.55% conversion which is not bad.
  • Promotional-Offer Emails: Everyone loves a discount, and it’s one of the most powerful driving force to encourage the customer to complete a purchase. So sending emails related to offers, promotions, coupon-codes will have an impact on overall sales. An average of 1.04% of customers is converted from such emails.
  • Loyalty & Engagement Emails: In order to build up a long term relationship with your customer it’s very important to keep them remembered even after they have completed the sales. By sending emails on their birthdays, special occasions or a simple email proving some brand-related information could add a lot of value in your long term success.
  • Sweepstakes or Contest Emails: Sending emails related to any contest or fun games by which the customer might win something will have a great engagement and increase your skyrocket your email signups. However, these customers have a short time span to convert so be ready with some amazing follow-up emails to target them.

The reality of internet traffic and targeted traffic is once they come to your website, they rarely visit it again due to noise and short attention period on the Internet. So by sending emails that create an impact is very much necessary for your success. Not having a proper email marketing strategy is like “leaving money on the table”. So start preparing your email list and set yourself for success

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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How to Create a Sustainable Marketing Plan?

When we are talking about Sustainable Marketing it essentially means creating a marketing strategy which has a sustained impact on the company’s performance and a plan which continuously improve and maximize the results. On the other hand, an unsustainable marketing plan is more focused on generating results quickly without any additional benefits.

It is quite surprising to see companies so focused on short-term gains by creating a detrimental effect on long-term growth.  Of course, generating sales is essential for growth but traditional marketing strategies restrict you to get additional benefits like creating awareness, building brand or creating goodwill in the market.

But the marketing world dynamics are changing at a very quick pace; now by doing a similar amount of investment in digital media and digital marketing you can expect the same ROI compared to traditional marketing along with creating your brand and a sustainable future for your business.

Now, allow me to shine light on how you can create your sustainable marketing strategy:-

  • Creating Content Strategy: – Having a content strategy aligned with the market situation will give you an option to stand out against your competitors. An effective Content Marketing strategy can also give you organic traffic, which gives an extra boost to your pay per click campaign.
  • Optimizing Social Media Campaign: – Social Media Campaigns should not focus only on sales but more on creating brand awareness by showcasing the brand values, its vision and the inspiration behind the product. Selling the idea is more vital than selling the product itself.
  • Continuous Market Research: – The World has never been changing so fast as today, so to align your product and services to it plays a vital role in the success or failure of the business. Keep on researching the market to tap new customers and also create changes in your ad campaign in accordance with it.
  • Create Customer-Centric Campaign: – It is a thumb rule of any advertising campaign to not use intuitive knowledge for understanding customers. Rather than, collect and organize data and metrics to understand the customer in a better way.
  • Using AI & Automation: – If you have a large scale business than using AI will save a lot of time and effort and will help you to keep your focus more on the marketing objective. Automation tools which work on Artificial Intelligence analyze the data and past performance to create an optimized ad campaign with a blink of an eye.

So I insist you to think upon your marketing strategy and try to allocate a budget for the above sustainable practices and measure the difference.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

 

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Top 7 Amazon marketing hacks to sell more products in 2018

Amazon is the world’s largest online retail store. It brings traffic to its site in the form of customers looking to shop. To get people interested, you must make sure that your product listing is proper. Here are some important marketing hacks to sell more products in 2018:

1. The Title 

There are two important elements of an Amazon product’s detail page. One is the title. It tells buyers about your product. You can add keywords and help your product rank higher.

You can add in your title some features like Brand name, Name of the product and Distinguishing features such as colour, size or use.

You must add the best possible keywords for your product and educate customers about the same. But you shouldn’t cram your title or else it looks very intimidating and makes no sense. Keep it simple and use tools like Merchant Words, Google Keyword Planner and Simple Keyword Inspector if you want to find keywords for your product. Using Amazon’s A9 is also good.

2. Use more images

Images give Amazon products a better outlook. They make a shopper click on your product or skim away from it and keep scrolling. Y=If you want to keep the buyer interested, you need to create best-quality images for your product. Amazon has some rules regarding the same.

More Pictures on Amazon

  • Your main image should be on a white background so that it appears clear and uniform.
  • Do not include any other accessory in the main product’s image.
  • You must make sure that you use all of the product images offered.
  • The images must be a minimum of 1,000 pixels x 1,000 pixels so that buyers can scroll and enlarge it.

3. Keep Precise Bullet points

If customers are still sceptical about buying your products even after your title and images, it is time to step up your game. You need to use bullet points which are straightforward. If you want to use your bullets to its maximum use, you can use a short paragraph that focuses on the features and benefits of your product. If there are any doubts that might cause someone to not buy your product, address them as well.

 

bullet points for amazon listings

 

4. Engagement

Your product description is very important. It turns a shopper into a buyer. Amazon shoppers usually tend to ignore the product description, which happens because of its location on the page. You should use basic HTML to highlight certain words or phrases as it makes your description easier to read.

5. Answer all Doubts

There is a great market opportunity in an Amazon product listing’s Questions & Answers section. It is often underutilised. Customers submit questions even if they haven’t yet made the purchase.
Customers submit questions even before buying the product. You should display accurate answers to the same.

question and answers on amazon

6. Easy Search Terms

Amazon determines which keywords are relevant for your Product. They do so by looking up the listing from the Search Terms section. This is not visible to the public.

A few guidelines for search terms in Amazon:

  • Don’t need to use a comma between words, but space is important.
  • You must include both singular and plural versions of the words.
  • Do not repeat words. Don’t make sentences out of your keywords.

You will know that your product is doing well and it isn’t in the wrong direction if you have a search terms section with no complete sentences a jumbled mess of words.

7. A Final Word

You must always test whatever you do. Make small changes and see how they will affect your product. Keep in mind that you should only test one thing at a time. Testing multiple items together won’t help you figure out which change affected your listing or if the impact was positive or negative.

By following these steps, you can have a well-converting listing and be successful on the world’s largest digital shopping platform.

For any further information on Amazon Marketing Services, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Important Steps for Keyword Analysis in Google AdWords

Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants to buy some stuff on web. If you want to find right keywords you need to think from the perspective of user. Why is the user triggering this keyword, what makes him to do that and all such possible questions  which can lead him to visit your website all come under keyword analysis. And that is why content writing has to perfectly integrated with appropriate keywords.

Google AdWords provides a keyword planner tool that gives us a right direction in the journey of keyword analysis. When We  enter  the potential keyword into keyword planner tool , its search volume on the web can be found for the selected time period, and also how much competitive this keyword is. Keyword analysis is a long process from the embarkment of website to endless promotional activities. so,  even if you are website has been completed, your keyword analysis will still be on. Let’s discuss some important steps for keyword analysis –

If an ecommerce website is planning to increase its sale, its first step will be to increase its visitors or its online presence over web.

How will a visitor find you on the web?

Let’s say you are selling bottles online.  visitors may approach your website by triggering search terms such as bottle, water bottle etc., These are known as keyword for your website. To improve your online presence you need to include potential keywords into your website content.  Now, our next step is to find out what keywords people are generally searching most or volume of related keyword. Here, the role of keyword planner tool comes –

 Keyword Planner Tool – 

Find New Keywords & Search Volume Data

In the keyword planner tool you will find a search box in which you can enter your keyword and get its search volume. Considering the keyword “bottle”;  average monthly searches for keyword bottle is 165,000 as shown in the figure, meaning that 165K people are searching for “bottle” in a month. This gives you a basic idea about your visitors.

Keyword by Relevancy – Along with keyword “bottle”, the planner tool also suggests  related keywords or keywords by relevancy.

Competition – Besides the average monthly searches, find a column named competition, which  is defined by Low, Medium, and High. Competition is defined as how competitive this keyword is in the market or how many people are using this keyword and ranking in google searches

  • Low – Low means competition for keyword is low or less competitors are using these keywords. Example – Bottle
  • Medium – Medium competition is in between low and high. Example- Bottle of water, pet bottle
  • High – Competition is very high for these keywords or large competitors are using these keywords and ranking. Example – glass bottles, plastic bottles

There are two ways people can found your website

  1. Organic Search (without Ads)
  2. PPC (with Ads)

(1) For organic search – Organic search refers to the situation when your website is ranking in google search engine without running any paid Ads. For a new website, if we use low and medium competitive keywords, it would be easy to rank. We can use more than one low competitive keywords in our website content and sum of search volume of all those keywords will gain high traffic. High competitive keywords will have to face very high competition to rank.

(2) For Pay Per Click (PPC) – In PPC you can create Ads for Low-Med-High competitive keywords and these ads can be monitor for 1 to 2 months. After monitoring we can track the result of Ads, Ads with high conversion has the most favourable keywords for your website.

Keyword analysis helps in finding new market. It gives assistance to understand the demand and supply graph for particular product by furnishing search volume for potential keywords. It anticipates the market yields and enhances marketer’s decision making power.

Whether you need Analytics services for your website or keyword optimisation for your online marketplace storefront (Amazon, Flipkart etc), feel free to contact us for professional help!

Compiled by Meghna Sahu

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FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

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Mobile Marketing Optimization

In this era almost every person is having a mobile gadget in his hand. Any query arising in his mind is typed in the mobile. Query may be any, looking for any information or wants to buy something. If any user finds suitable search for his query, he visits that page on the mobile itself. Now, if he does not experience the same familiarity as that of a desktop or find different information, he will leave that website immediately.

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We can deal with the above problem by mobile optimization. Mobile marketing optimization allows the user to have the same experience when they access at desktop. There are many different areas where user may find it difficult to access data. Let’s discuss each one by one.

1) Mobile Responsive Design – Design of website should be adaptable at different platforms. For content and images to look similar at different platforms, a website must be responsive to different platforms. Layouts can be made responsive manually or automatically.  Manually, it can be done by adding some code and automatically using technologies.

2) Content – A user should experience consistency in terms of content, as mobile users are more prone to convert (although a little bit of a different strategy can be devised for mobile users). If a user is searching to buy something or looking for a restaurant at his nearby location, he is likely to visit it. For mobile, messages like visit now or call now to reserve your seat can be displayed additionally as this attracts immediate traffic.

3) Responsive Navigation – There are different kind of websites available like information sharing, e-commerce, lead generating, that have different navigation options like simple or complex navigations.

Simple Navigation

  1. Top navigation – You can simply keep at the top, a user can find it easily when he landed on homepage. But it may become difficult if you want to add another section. Also, a user’s focus may get distracted from the main content if he sees navigation at the top.
  2. Footer Navigation – Navigation options are at footer section, by this method a lot of space can be saved. This option may perplexed a user to jump at bottom every time if a user wants to navigate.
  3. Left Navigation – Navigation options are at left section, a user need not jump to the footer. He can easily navigate from left section.
  4. Select Menu – It is a better approach of all above discussed. You can design in a menu style instead of list. It allows a user to figure out navigation option clearly. But child categories and styling options should device friendly and applicable rightly.

Complex Navigation

If you have website with numerous pages (for example an e-commerce website), then to make it mobile responsive you will need a smart approach. A small website can be handled easily but a website of very big retailer or website with huge information having enormous sections need special optimization to fit on a mobile screen.

There are various approaches like:

  1. Parent – Child category : When a user approach this method, he got option to choose from parent category and a drop down appears from where he can select, what he is looking for.
  2. Right to left animation – No need of any dropdown menus, here level of navigation is off-screen to the right.
  3. Priority – In this approach, most important links are showed at the top and less important can be shown at when user click “more “.

These are just a few points that you may use to optimize your websites and/or landing pages to suit the mobile interface. Giving a mobile interface to your web presence is one of the most crucial aspects of marketing according to today’s demand and you may use the above guidelines to help you with the same. You may look at deeper insights here or contact us to help you to make it smoother and better!

(Compiled by Meghna Sahu)
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Analysis Strategies for Effective SEO

Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith.

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Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality traffic. For obtaining relevant traffic, broad match or long tail keywords are suggested. Although keyword research is time consuming but tools like keyword planner and analytics may help in finding right keyword.

Keyword analysis leads to following advantages

  • By analysing the right keyword it becomes easy to allocate more budgets to that keyword and perform spend optimization.
  • Helps in achieving more conversions and return on investment.
  • Helpful in generating more leads

 

Website Analysis – To improve website effectiveness, analysis of website is mandatory. It helps in measuring the amount of traffic reaches your website also from which location, of what age and sex, or we can say helps in market researching. It also helps in finding which page has more view and which has lesser view. Pages with lesser view can be analysed effectively, so that views can be improved and hence traffic.

You can perform Website Analysis by analysing on page factors of website, it should follow google guidelines:

  • Website structure, URL structure should be google readable
  • Usage of relevant Keywords, at right places and rule of keyword density should be follow
  • If you are using images, optimisation of images is required
  • No copied content is permissible and content should be relevant

 

Competitive Analysis – Competitive analysis is necessary to study about strength and weakness of competitor. Your competitor’s analysis help you in reaching possible customers and it is directly related to return on investment factor.  Your competitor is one who is ranking in google search ranking.

Following analysis can be done –

  • By studying thoroughly what keywords they are using and the way they are using those keywords so that they are ranking. There are many keyword tools are available like keyword analyser which improve analysis.
  • Check your competitor Backlinks using seoprofiler tool, you can find how many links pointing to their website also you can find the domain which are pointing them and with which anchor text.
  • PPC – Pay per click ads of your competitor can be analysed using various tools. What keywords they are using in their ads and how their ads are performing as compared to your ad.

Backlink Analysis – Links pointing to your website from other websites are referred to as backlinks. Backlinks are one of the biggest factors that help in improving ranking of websites. Ranking of website does not depend upon number of backlinks that have been created; it largely depends upon quality of backlinks. Backlinks from high ranking and relevant website are counted as quality backlinks. If any website with poor ranking points to your site, it can harm the performance of your website. To monitor such issues, management of backlinks needs to be done.

Backlink monitoring can be done using website monitoring

  • Link management tools are very helpful in monitoring backlinks by providing nature of backlinks whether it is no-follow or do-follow, its page rank, automatic notification if any changes are made to links and many other features.
  • If any spammy link is found, it can be removed using disavow tool. This feature is available at google webmaster tool. Disavow tool should only be used when you are sure links are spammy as incorrect use of this tool may give negative result to your website’s result.

Monitoring Backlinks and analysis process is very effective from SEO perspective. If perform all the above discuss techniques with accurately and sincerely, a large amount of quality traffic can be acquired.

Compiled by: Meghna Sahu

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Tips followed by successful CEOs for SEO

Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO.

Have a look:

  • Buffalo Wild Wings generated 132000 leads through organic Google search
  • Cavalier Ford used geo-targeted keyword research and optimization to get 119% traffic rise and 47% conversion rise
  • FedEx used website audit and SEO had a 50% increase in traffic with 26% increase in conversion

Till date, SEO remains THE mechanism to get your Organic site ranking hiked reaching out for traffic increment and following a better conversion scale.

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SEO management is a whole topic that can be vastly elaborated, but for now let us take a look at some simple tips that can be followed to get your SEO on the best track for best results.

  1. Content writing

Content has always been king and it will remain so. Content that is displayed should strike a chord in your audience. For this to be achieved it is important that content is formulated in-house. You and your staff know your company and what you are best at like no one else. The first content formulation should be therefore be done by your company. Jot down what exactly you want to be informed about your product/service. Fabrication and glittering can definitely be outsourced, but it is important that you have your concepts of content clear in mind.

  1. Outsource the Technical

Technical SEO activities work better if dealt by professionals. They know it better and will dedicate a separate time session for your project. Before outsourcing, make sure that there are no penalties on your website. Investing in active paid search campaigns yields significant results.

  1. Be smart to choose your SEO agency

When you are selecting your SEO agency, just focus on selection. Do not be misled by numerous resources provided. Keep your goals in mind and analyse who can help you reach it out the best.

  1. Involve with your agency

After choosing your agency, do not leave them aside to work on your project. Don’t forget, it is your work and you should be actively involved in it as well to get maximum results. Integrate your team to work with the SEO agency by contacting regularly with updates on websites/services/products. Ask them what you can do to improve (which will accelerate the SEO results). Remember to be in loop with your agency. Leaving everything up to them drags back your results.

  1. Keep learning and monitoring

This point sort of entails the previous one. Keep yourself up to date with trends in marketing and remember to personally monitor all inhouse and outsourced activities.

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RE-ENGAGING YOUR DORMANT CUSTOMER BASE

In the current marketing scenario, customer retention and re-engagement are in the spotlight. Apart from other essential activities, it is no doubt that customer re-engagement should occupy a significant position. Lead generation and lead nurturing occupy the topmost places in the marketing funnel in terms of position, time and cost. Following this theory, customer acquisition has always been one of the difficult stages in the whole marketing process. You have to win over the customer’s confidence and educate him/her applicably about your company and products/services.

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Getting in touch with your former customer base relieves you off all these stresses by facilitating the lead generation and nurturing process. In addition, your old clients know you and have interacted with you. They are well aware of your company’s strategies and services. Looking back to prior customer lists proves to be effective both in terms of time and cost. You need not start from scratch when considering your older clients. Let us look a few steps that you may take to reactivate your former clients to touch your base again.

Phone calls and emails are the most obvious methods that are used for professional communication today. If your customer had a personal communication method with you, you may directly give him a call and discuss on other matters before you gradually raise the topic of your business alliance. Try to tackle him informally into a comfort zone and then discuss business issues, this will allow him to open up to you about the exact reason of why he dropped out initially. On the other hand, if your relation was not personal, try contacting an old client together with another high level management in conference. Have a professional starting and try to get the reason of him exiting from the business. Remember, that your first contact for re-engagement should not be in order to persuade him to come back but rather to first get a clear picture of the precise reason of him/her leaving.

Getting in touch with a simple email is far too rough to get any response from a client who has stopped working with you. You are not of much importance to the customer at this point in time therefore it is advisable to make your emails a bit different. You may send a personal mail to send the customer a greeting or a wish, probably on a birthday, anniversary or the likes. Getting in touch through personal aspects are likely to get more attention than just a regular day. Another way of getting in touch through emails is to send a short and precise survey form. This will enable the customer to pour out his reasons on a single platform and you can get to know them easily. Do not make the forms large and difficult to handle.

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Once you gather the explanations as to why your customers were obliged to step out of the business with you, put up your strategy to combat these reasons. For example, if a client is having financial problems, you may offer flexible payment facilities or a small discount or an extra added service/product for a free trial. If they had to leave because of a low customer satisfaction, show them your revised policies and introduce them to your new team. You may also share some other testimonials with them which you have attained during their absence. This might re-inforce their trust in you. When you are in contact with them again and they reveal to you a severe mistake, it is worthwhile to offer a discount to cover up for the same. It may be painful in the beginning, but this approach gives huge results.

When you are planning to reach out to your former clients, prioritize your list. Put the important clients on the top of the list – those who can give you substantial business. Apart from this, it is very important to be in a continuous research mode for your company. There is always space for improvement and it should not be ignored in business. Having a system which monitors customer engagement (both current and past) helps a lot in maintaining and improving business and business relationships.

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Creatives and Marketing

Marketing is empowered and driven by numerous factors – these are the actual building blocks of any marketing strategy that need to be enforced at all times. In almost all methods that are used for marketing, it is the ‘type’ of content that is important which has been used to penetrate through the target audience. As it has always prevailed among marketers – content is king and therefore, it is undoubtedly necessary to portray the content appropriately in order to reach out successfully.

CREATIVES-AND-MARKETING

Among the different types, content containing images, colour and visuals have by far caught the attention of population at large. Information is better absorbed if it is represented in a way that appeals to the target audience. In today’s world of haste and rush, we need to present the audience with information that can be quickly apprehended by them. Research proves that the brain processes images 60000 times faster than text, so there is the gateway open for creatives!

When the population to date is swiftly moving across a wide range if channels, devices, gadgets and screens; the compulsion to present content in creative visuals becomes even more prominent. Creatives have the capability of producing a focus for the customer who is relatively unstable. In a study conducted among 300 online marketers, 40.5% of them stated that 90 to 100% of their published content contained creatives in 2015. This percentage rose to 53% in 2016 (view source). This data is obviously followed by the fact that creatives go viral way faster than any other type of content. Visuals are easily captured by the human brain and thus increase the chances of being shared as well. The more easily the content is understood by an individual, the higher the probability of share.

Another typical feature of creatives is that it gives you the capacity to stand apart. Information may be the same or may be just general, for example ‘50% off’, but using creatives, you have the vicinity to display it many attractive and catchy ways. Creatives help you to present common information in a different way such that it can attract your consumers directly. Displaying information in creative format also increases the legibility and gives ease of reading to the consumer. Tweets that contain images receive 150% more retweets than those without images (view source). Facebook posts with images receive 2.3 times more engagement that those without (view source).

Messages are generally amplified and reach out further in creative formats. The human brain corresponds better to visuals and thus helps in propagation of information. If information is paired with an image or any creative, the human brain tends to remember up to 65% of the content even three days later. Images, colours and visuals resonate with your audience and incline to create a contact for you with them.

Without any second thought, creatives are extremely vital for any marketing strategy to be successful. 37% of marketers believe that visual marketing is the most important form of content for their business (view source). Optimising every aspect of marketing makes a difference in the final result. All marketing facets need designing and integration with creatives, whether it is content, landing page, social media or mobile marketing.

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