Marketing is an essential part of any company. Regardless of what kind of service you are in, you must have a good marketing game to scale your business. It is what gives a brand the competitive edge as well. However, traditional marketing methods cost a lot of money and do not always have the same Return on Investment.
So if your company is looking for alternative ways to market your services or products but doesn’t want to burn a hole in your pockets, implement these marketing techniques.
Giveaways are free gifts you use to engage with an online audience. This is also an opportunity to collaborate with a similar business and benefit each other. A partnered giveaway could also mean generating a contest in which you provide lucrative gifts to be won by members of your target crowd.
This is an excellent way to even create excitement about an upcoming new product. There are many examples of YouTube being used for this kind of marketing.
Generate Content from Users
This one is again another way of engaging your fans and also getting marketed at the same time. Encourage users to write and share their testimonials. Put out prizes to few lucky winners of a draw and get them to share your content around or make their own as part of the contest.
This is yet another way of involving the customers. The discount or something lucrative as a reward works wonders when it comes to marketing your product or service. This method works the best if you have a mobile app.
You can add referral codes that give your customers some discount if they refer you to their contacts. So many businesses have multiplied rapidly because of their efficient customer referral programs.
Use Social Media Smartly
Social media these days has opened up a lot of opportunities for people to market themselves without spending the big bucks. You can test the market on a low budget, find out what’s right for you, and then boost that budget for great results. Facebook ads have made marketing so much easier for a lot of brands. Even without ads, you can still use social media to your full advantage. There are many platforms to be taken advantage of, like Reddit, Instagram, Twitter, etc.
Hire Brand Ambassadors
Nothing sells like celebrity power. If you can find a famous person to attach to your brand or product, it can boost your sales manifold. This also includes utilizing the power of influencer marketing. There are a lot of low-level and easily available social media influencers with tons of followers. These people rocket launch brands all the time!
Using SEO Campaigns
SEO is the way modern marketing is done. Anytime people need something new or want to find about anything, they rely on search engines. Smart and contemporary brands know how important it is to get their SEO game right.
Search engine optimization provides you the chance to connect to the user directly with your website. This way, instead of you finding your target audience, it is the other way around.
Rehashing Old Campaigns
Sometimes the best course of action is to go with something that has already worked for you before. Rehashing old campaigns with new knowledge sometimes works the best. You can target more unique crowds with the knowledge you’ve gathered about the old one back.