Category Archives: Inforgraphics

HOW CONTENT MARKETING AFFECTS YOUR ONLINE BUSINESS

To market any product online we need a platform where customers can reach and know about our product. Content plays an important role to explore the product. Content should be unique so that we will not face trouble in ranking our website.

We can show our content in many formats:

TEXT

It provides detailed information about our products or services. People can easily understand internal properties and features. We can compare the product name and its benefits using textual content.

IMAGE

People catch image content faster than text content. It explores what actually the product looks like. We can easily understand the shape and dimension of the product. Multi-coloured image content attracts users to know more detail about products.

VIDEO

To explore our product in 3D, video content is the best option. Visual effects attract customers to know detailed information about the product.  Generally, the video comes with audio therefore the user needs less effort to understand.

INFOGRAPHICS

Digital Marketing

Infographics mean information and graphic. It is an image with some text content that describes the picture in brief.  Nowadays the use of infographics in our content is good to explore our products.

We can use these contents on different marketing platforms. The website landing page has huge potential to convert visitors to buyers. We can use engaging content on the landing page so that the bounce rate reduces and increase the organic rank. An informative and attractive content enhances the buying decision.

The title and description of the product should be more informative. It makes it easy to understand what the actual product is. Proper mapping of image and text is also important to improve user experience.

In Email Marketing, proper content at the proper time is necessary to improve conversion. The first identification of which phase of awareness or consideration of the audience has to be considered and then emails can be sent accordingly.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

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Trends of Mobile Utility

Earlier, mobile phones were considered as fashion statement, but in today’s world they have become a necessary part of everyone’s life. People in general; use mobile phones for their business, for household use, for entertainment, for studying and even for shopping. Having humble beginnings for mainly mobile call facilities, this single device today can be a music player, camera, radio, gaming station and of course an internet link.

Mobile phones have had quite a journey beginning from the 2kg handset of Motorola in 1973 to the latest iphones. Likewise their utilities and facilities have varied through a very very large wavelength.

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The very first generation 1G phones were mainly used for one-to-one calling and the communication usually was unclear and had huge noise interference. In the 1990s, messaging features were included in the mobile phones. Messaging was then integrated into picture messaging.  Facing rapid growth and technology implementations thereafter, we saw the third generation mobiles coming up with coloured screens, internet connectivity, radio and many more features. Throughout these changes, a significant reduction the weight was also noted.

Today, we have reached a point where almost every activity that is done throughout the day is dependent on the mobile phone. Calling, messaging, constant connectivity, gaming, entertainment, location and internet are some common abut not all features of mobile phones in the current era.

The business world has seen specific and important milestones with the mobile. Customer satisfaction today is more based on how mobile-compatible a service is. Mobile technology augmented with cloud computing allows ample space for flexibility for working in terms of work place, timings and information gathering techniques. Google reports that smartphone users are exponentially increasing every quarter year. Users in general rely entirely on their phones for a number of activities.

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Mobile related statistics continue to highlight the usage of mobile phone exploitation progressively.

 

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HOW ALL INDUSTRIES ARE MOVING TOWARDS THE INTERNET

Internet can be defined as a worldwide network of computer networks that connects university, government, commercial, and other computers in over 200 countries. There are thousands of networks, millions of computers, and billions of users on the Internet, and this numbers expanding daily. Internet helps a lot to people in managing, manipulating, storing, regaining, sharing/communicating and transmitting small as well as large amount of information/data conveniently and effectively. Better and faster communication source internet has led to globalization and has immensely helped industries and businesses around the world.

It won’t be wrong to say that we are in truly living in a globalized village, where everyone is connected with everyone. Internet has major hand in turning things around for every industry.

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Now, it will not be an exaggeration to say that all businesses are in continuous contact with internet for uses expanded over a wide range. Some specific industries have been discussed herein.

Health industry – Internet comes with much advanced solutions for preventing, screening and diagnosing the health conditions. Sensor-enabled devices allow sensors to monitor the health state of a person from body weight and mass, sleep conditions and daily activities. Together with these, internet serves as a layer of communication between the patient and the doctor/hospital.

Education – Education is one of the best things that the internet can provide. There are a number of books, reference books, online help centres, expert’s views and other study oriented material on the internet that can make the learning process very easier as well as a fun learning experience. Internet today is being wildly used by the youngsters to search and apply for universities and colleges. Social media also plays a significant role in the education industry marketing.

E-commerce – This very list starts with the point mentioned as shopping at the tenth place. Shopping has now become one of the most pleasing things to do using the internet. Whenever you find time, just visit the concerned websites and order the items that you need from there. Those items will be delivered to you in best possible time. There is huge number of options available for a common people to buy or to sell any particular item using the internet. Using internet now it is possible to buy products from all over the world.

Manufacturing – The Internet changes a lot in manufacturing sector as we know it. Factories and plants that are connected to the Internet are more efficient, productive and smarter than their non-connected counterparts. With Internet manufacturers can remotely monitor the condition of equipment. Most big companies in the world are now using the robot for manufacturing department. Where they work effectively and efficiently at very low cost which all are operate by internet.

The following facts and figures about the internet throw more light on the abundance of internet exploitation across a variation of services.

HOW ALL INDUSTRIES ARE MOVING TOWARDS THE INTERNET

 

In this way, the predominance of internet use for both the business world and the consumer sections is highly a growing factor. As the population has eventually drifted towards the internet for every possible use, no industry can keep out of it!

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