Category Archives: Facebook Ads

Facebook Ads: An Easy & Efficient Way to Increase Your Business

In the last decade, Facebook has turned from a fun online platform to one of the most critical business tools. Marketing used to be a complex phenomenon, which it still is. Still, Facebook has made it possible for small companies to acquire world-class marketing services that are easy to wrap your head around and eliminates the need for absolute mastery of the platform.

The world is on Facebook. For any niche, you will find most of your audience on Facebook. Most of your potential clients and customers are on Facebook, and they use it actively! Even if Facebook isn’t their primary medium to hang out online, Facebook Ads are effective for Instagram and even WhatsApp since they are Facebook-owned entities.

It is as easy as recharging your cell phone or ordering food online. You bolster your Facebook ads account with a prepaid balance and make an ad campaign accordingly. Facebook will tell you exactly how much you need to spend to reach how many people.

The exciting part is, Facebook will even help you tweak and adjust your advertisement to reach the most people. They do so by providing ideal customization options that allow you to precisely market to the right audience making the most of your budget. These options include,

1. Location: If you’re a local business, you probably only want to target the people in a specific locale. You can target anywhere from worldwide, to particular locations. A bonus tip, some countries have a low spending rate and give you gigantic returns in terms of numbers, i.e. more engagement, comments, and reactions on your post. This may not help grow your clientele but makes you look good with clout, which is also very good for business in a way.

2. Gender: Sometimes, your advertisements are gender-specific. With Facebook ads, you can target either both or one of the genders. This makes your budget spending efficient.

3. Interests: This is an important demographic to be able to control. “Interests” on Facebook mean the pages people like and follow. You can use this feature to add your competitors to the targeting section. This way, people who are already following your competition will be targeted, making it easy for you to reach people who are already interested in similar services.

4. Connections: Facebook’s algorithm is complex and ever-changing. It wants people to spend the most time on Facebook, and sometimes the way to do it shows people content by other pages that they value more. This is why to even your followers; your posts can be invisible. Facebook wants you to remedy that by paying them money. Your existing followers and connections are the most likely to respond positively to your advertisements.

5. Lookalike Audience: This is an advanced feature that targets people who are really into your business. A lookalike audience is a list of Facebook accounts that fall under similar demographics as your current audience, but are not connected to you on Facebook. For example, a lookalike audience will have people who are in the same geographical region, have similar interests, and share similar online behavior as people on your current audience list, but just have not liked your page yet. Such an audience is more likely to respond to your Facebook Ad positively.

Tips and Tricks for Better Facebook Advertising

1. Goals: Facebook Ads have improved how they operate. They have pre-designed campaign models based on what you want to achieve. Using these models efficiently is very important to make the most of your money. These goals are as follows

  • Increase Website Traffic
  • Improve Attendance for an Event
  • Generate Sales Leads
  • Increase Content Reach
  • Boost Engagement
  • Increase Video Performance
  • Sell Products

2. Creatives: You will need some time to perfect your advertising strategy, and see what works best. Facebook Ads rely heavily on creatives which mean the medium of your ad. You could use various options like plain text, images, videos, carousels, slideshows, or even a combination of all of these things.

3. A & B Testing: One slick tip to optimize your budget is to run multiple ads simultaneously. Make little variable changes in each one of them, like targeting different demographics, using various types of creatives, or using different kinds of goals.

4. The Funnel: Every time a potential customer views your ad, your job is to make them go through the ad and fulfill the goal you have set for the advertisement. You do this by luring them in at every level strategically. It starts from the description text, going through the creative medium, and finally to the call of action. Your job is to make sure that every Content Marketing Sales Funnel level works to take the customer to the next one.

5. Optimize for Multiple Platforms: A Facebook Ad runs on Facebook and Instagram and WhatsApp. Every ad also has a variant for different mediums like mobile, desktop, or tablet. It also has options for various placements of the ad, like messenger or news feed, etc. Take your time to see where your customers react more and optimize your ads accordingly.

6. Take your time! : Facebook ads are simple, but when you take your time in learning your audience, pay close attention to how your ads are received, and how to maximize your reach corresponding to your budget, you can take your business marketing to new heights using the most readily available and easy to use tool out there!

Conclusion

Facebook Ads is the cheapest and easiest to understand marketing tool available. Businesses of all levels need to understand and make the best of this tool to reinforce their online presence and boost their business in the best way possible.

For further information on Facebook Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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How to design Facebook ad images to get maximum ROI

fb advertisement

Facebook is a popular social media platform in the world. You will seldom find someone belonging to the millennial generation who does not have an account on Facebook. People use this platform to share images, videos, and other types of content with their friends or with the world. However, in recent years, Facebook has garnered attention as a reliable and quick means of getting business.

According to research conducted in 2020, Facebook has over 7 million advertisers while 93% of marketers use Facebook advertising regularly. This data is enough to portray the importance of this platform for your business. However, generating content and posting it on Facebook is not enough if you wish to attract customers to your business.

You need to think out of the box to get the maximum return on investment from your Facebook posts. Your images should have a catchy design and crisp yet clear content that would explain your product in a few words.

Following is a list of few tips that you can implement in your Facebook advertisement campaign to gain maximum conversions from your posts.

1. Select Images That Steal Attention: Firstly, you need to ensure that your Facebook ad design is at least 1200 x 628 pixels wide to have a proper impact on the viewer. Secondly, try to use real images as much as possible instead of stock photos. Studies have shown that the click-through rate multiplies when you use real photos because they portray the actual emotion behind your advertisement. In the example given below, Virgin America airlines used a realistic photo of the cabin crew to attract customers.

Select Images That Steal Attention

2. Adhere to the 20% rule: It is said that it only takes 13 milliseconds for our brains to process images. This shows the importance of a meaningful image over detailed content. For this reason, Facebook allows you to include text on your images as long as it takes up less than 20% of the image’s total area. Hence, the next time you wish to post an image, make sure that it has as much less content as possible.

Adhere to the 20% rule
3. Ensure Correct Placement Of Your Ad: There are three major places where you can post your advertisement – desktop news feed, right-hand column and mobile news feed.

Ensure Correct Placement Of Your Ad

 

 

 

 

 

 

 

Every placement has its own pros and cons. For example, Mobile news feed is suitable for generating awareness about your brand, the right column placement is ideal for people who have already visited your website and the desktop news feed is apt for placing costly ads that are sure to drive conversions.

4. Use CTAs: You have nine different options to choose from for your Call-To-Action (CTA) which are shown below.

Use Call To Action

 

You need to ensure that you select the appropriate CTA according to your business. For example, if you are a clothing brand like in the example given below, use “Shop Now” as your CTA. Make it a point to keep your headline, text, description and CTA consistent so as to avoid any confusion of your viewer.

Use Call To Action
5. Use Testimonials: Recommendations will always be one of the best ways to boost your sales. No matter how creative you make your ads, people will be inclined to buy from only you if they come to know that many others have benefitted from your product or service. Using customer testimonials to increase your brand reliability might sound cliché but it still has a lot of impact on your prospective customers.

Use Testimonials

6. Incorporate Videos In Your Ads: Videos are a powerful way of showcasing your brand to the world. Videos convey a lot more than what the regular text does and they take less space than the text-based ads as well. Videos allow you to tell stories about your brand and explain your services in detail. What’s more, you can pique the buyer’s attention by including some exciting background music in your video that suits your brand.

Incorporate Videos in Your Ads

7. Use Different Ad Formats: Sticking to the same ad format will decrease the number of conversions eventually. To keep your customers interested in your brand, try using different ad formats like Carousel Ads, Collection Ads, Canvas Ads etc. Carousel Ads are productive for your business because they allow you to tell better stories about your brand. This format enables advertisers to show 3-5 images, headlines and links or CTAs in a single ad unit.

Use Different Ad Formats

Facebook ads are an effective medium of reaching new customers and strengthening your place in the minds of the existing ones. The trick is to keep them simple and design them in a way that would help to showcase your brand in the simplest yet smartest way possible.

For any information on  Facebook Advertisement, you may contact us or visit our website www.bmconsulting.in

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