Category Archives: Email Marketing

Answers to frequently asked questions about email marketing

Answers to frequently asked questions about email marketing

Writing an email is easy, but when these emails are specifically targeted towards marketing, then it becomes a pretty complicated task. Possibly one of the best methods to promote your product or service, email marketing has become the need of the hour. This marketing strategy proves to be a precise way to acquire customers, but only if it’s done properly and in a systematic way. Many people are still unaware of this strategy and have a lot of questions around it.

Below we have mentioned a few frequently asked questions about email marketing along with their answers. 

1.) How to build an email marketing strategy?

Answer: Email marketing allows you to reach many people at once thereby increasing the reach of your business or service. It is important that email marketers should remember their end goals and then prepare and execute a strategy around it. Then they should make sure that the goals which they have set are in line with the digital marketing strategy of their business.

2.) How to ensure that emails are read by the customers?

Answer: Since people receive a number of emails on a daily basis, it becomes a rare possibility that your email will be read by them. To ensure this, write some catchy subject line to your email and try to customize it according to your audience. An interesting subject line is more prone to attract people than a traditional line. Personalizing the subject line is another way to catch attention and has high chances of the email getting opened. Marketers should also ensure that the subject included in the email is short and easy to read, as no one wants to spend time going through piles of paragraphs.

3.) How many emails should be sent every month?

Answer: When it comes to email marketing, this question becomes very tricky as there is no preset value to the number of emails to be sent every month. Many businesses around the globe send between 4-5 emails every month. If you send too many emails, it is highly likely that they will not be opened, and if you send fewer emails, then customer engagement becomes a challenge. You should do some research on your target customer base and figure out which emails are giving you maximum returns and click-through.

4.) How to sell more using email marketing?

Answer: To ensure that your sales charts are uplifted because of email marketing, try to make the emails more attractive and informative. Try and showcase some testimonials or case studies which will help to build trust in your business. Include images in your email and make the most out of them to showcase your products. Another method to ensure engagement is to include Call to Action (CTA) in your emails and make sure they are relevant.

How to sell more using email marketing

5.) How to optimize email campaigns?

Answer: You can optimize your email campaigns by creating more opt-in opportunities for the customers like a newsletter sign up form. This will not only improve the quality of your emails but will also increase the number of visitors on your site. You can also send re-engagement emails to the leads that have gone cold to acquire their interest once again.

Emails are still used every day by successful professionals all over the world, but they will prefer to read only those emails that are worth their time. Email marketing is a very productive method to increase your conversion rate or to acquire leads if done properly. Since it is a vast concept, an in-depth understanding of this subject is of utmost importance before starting a full-fledged marketing campaign.

For any further information on Email Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Know the tips to increase sales and get optimum ROI on Amazon

If people want to open their own store online, there are various sites that can help with the same. It is a great way of starting something new. But, if you want to generate sales, you will have to do more than just setting up a store. You must know the best marketing tactics and how to make sales happen. Here are 6 ways you can increase sales and get optimum ROI on Amazon.


Know the tips to increase sales and get optimum ROI on Amazon

1. Get Paid Traffic

One of the best ways to generate better sales is through paid traffic. People have several misconceptions about the same; they think it is expensive. Some stories circulate around saying that people who spend a lot of money on such stuff, get nothing in return and have an inevitable loss. But, none of these is true. If you know the way to get the best deals, you will find that paid traffic is affordable and can take your business to the higher levels.

Those who fail with paid traffic seem to experience common mistakes. When you are running paid traffic campaigns, you should not put all your money on a single ad. Run multiple campaigns and have variations for them. You then drive traffic to each and check which ads bring you the best crowd.

2. Get people to trust you

Another way to increase sales is by getting people to trust you. People have to follow a process in order to buy a product before the actual transaction is made. When you increase the trust people have at every step of this process, conversions from shoppers to buyers will be more. You can add reviews of the products that are on display. This acts as proof regarding the product. You can also install a live chat option on your site, which acts as the best customer service. Testimonials and trust badges also gain the trust of the people in your product. They are for the last minute concerns people have before buying your product, and this might help in to eradicate them.

3. Have a simple Checkout process

There’s also the option of making your checkout process simpler. Instead of getting people to sign up, there should be an option to check out as a guest. This is less tiresome and easier as compared to other methods. You can also reduce the number of form fields that need to be filled. With some features like buttons, you can make their process simpler.

4. Use emails

In order to get more publicity and grow your e-commerce store, you can take up email marketing. If you want to do that, there are two ways of approaching the same.
You can have a list and market according to that. Or, you can make a completely new list. If you have the emails of all your customers, you can start without any hassle. However, if you don’t have a list, you must first create one, get people through paid traffic and conduct a giveaway. But, if you want to generate sales, you will have to follow some methods. You can resort to cross-selling, which is when you sell products that are complementary to what they have already bought. You must send your emails a week or two after someone has bought your product and then you can send them the complementary products’ promotion.

5. Show off your product as much as you can

The best way to improve sales is by showing off your product in a much better manner. People buy a product for its benefits, and you have to keep that in mind while you are marketing it. You can start by taking pictures of your products against a good background, preferably white. You can outsource the photography work to someone else if you can’t do it on your own. You can also take videos. Improve your product descriptions and align them in a proper manner. Highlight certain features of the product and emphasize them well enough to attract your customers.

There is also the process of upselling. You can also include an expensive product and add the ratings and reviews to it. Encourage and convince your customers to go for the expensive option and do it by providing discounts and deals on the same.

CONCLUSION

There are many ways you can market your product and gain plenty of sales. Whether you do it through paid traffic or email marketing, the options aren’t limited. The most important part is knowing your customer well, that helps in getting the most success out of a product. All we know is that at the end of the day, the customer should be happy and you must make good profits out of your products. That is what matters most.

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Not getting any sales as a new seller due to price competition

high competition on Amazon

Amazon is one of the biggest online platforms there is. That means, if you have to sell something and you’re selling it online, not being on Amazon would make you lose half your potential market. That is why being on Amazon is a must. This is how you get started.

Get set up on Seller Central

If you are starting selling on Amazon, you need to create an Amazon Sellers account. There are over 20 categories for you to choose from, and another 10 which are exclusively for Professional Sellers.
If you want to list products in these particular categories, you will need special approval from Amazon, and it is not an easy process.

What to Sell

Once you’re all set up on Amazon, you need to decide on what to sell. If you are selling other brands’ products, you need to decide which products need to be listed on your Amazon store. There are certain things that you need to consider:

1. The cost of the products: You should always pick a product that is cheap. Choose something relevant and easy to invest in, without any huge financial investment.

2. Amazon sales rank: Every product that is sold on Amazon has a sales rank. Products from the same category are ranked and if they have a lower sales rank, it means that the product has a higher chance of selling and better sales. That product will take less time to sell.

3. Pricing competition on Amazon: Being a new seller, you have a risk of getting sacked under other products on Amazon that have been there for a long term. That is why you need to consider the price that other sellers are listing your potential new product at. If other sellers will list the product at the price lower than its SRP, then you won’t be able to make any sales.
You should always be aware of the listing prices of other sellers because you don’t want to get into any price wars with experienced sellers, it will only be harmful to you as they know their tricks. It will lead you into dropping your prices so low that you won’t be able to make any profits.

4. Low prices and free shipping: Since pricing wars with other sellers is strictly a no, you are allowed to set your product at the lowest price possible, at least in the start. Losing a little money, in the beginning, is okay because with low prices come, customers, which will give you the sales amount that you actually need in order to grow on Amazon. If your prices are low, you will be able to get into the Amazon “Buy Box,” which will increase your sales. You can also offer free shipping.

You must build customer trust and remain a sustainable long-term brand on Amazon. In order to do this, you must keep your prices stable. The only reason you should change your prices on your Amazon products would be any two of these following reasons.

  • To increase your sales rank
  • Cross-selling your products

Get feedback

By feedback, we mean that you get the feedback for your actual Amazon store, and not just for your products. When people are shopping on Amazon, they should know that you are a trustworthy seller. The best way to get that is by having reviews from other buyers that say so. Having feedback from past customers can help new customers believe in your product. There are services which automatically send an email to your customers and asks them to share their feedback for your Amazon store. Since you won’t get this feedback very easily, there is a reason why you need to up your sales volume, as the more sales you make, the more feedback you get. The moment you start getting reviews for your store, you will see the change in the sales volume.

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Steps to follow to achieve your target sales rank on Amazon

The need for a basic understanding of Amazon sales rank and how it works is very important to gain success on Amazon.

What is the meaning of Amazon sales rank? 

Every product is given a ranking on Amazon. It is otherwise known as BSR. The BSR system takes every product on Amazon and ranks it based on the number of sales the product has made. It is like a snapshot of how well a product is doing. The A Best Seller Ranking of a product can be found below Product Information in a product’s listing.

How to get top maximum sales on Amazon and rank better than your competitors in the industry

1) Consider all small details

You can’t just put some details about your product, add a picture and hope to make optimum sales. You will have to consider all the small details and take time making it better so that it looks good, and people react to it. In order for that to happen, you need to consider a few things:

  • A relevant Title
  • Accurate description about the product and information on key features
  • Good images
  • Enhanced Brand Content

 

Amazon Enhanced Brand Content

 

You can use Splitly to check your the price of your product and photos. It tells you exactly what can help your product rank better than your competitors in the industry.

2) Use Keyword Targeted URLs

When you promote your product, people find out about it. If you do good promotions, people will want your product. If you intend your product to rank better and get better sales, you can use Jump Send’s Keyword Targeted URLs to release your product especially for the use of your target audience around the globe.

How to launch your product using Keyword Targeted URLs.

  • Use Amazon to make a promotion
  • Decide what keywords to add using Keyword Scout
  • Choose what to give away every day using Keyword Scout
  • List your product on Jump Send
  • Add three keywords on Jump Send listing
  • Promote your product for about 10-15 days
  • Use Splitly to track your keywords

3) Become a master of Amazon PPC

Pay per click is Amazon’s own advertising system that allows you to make the most on your product through investing in sponsored ads. Amazon Sponsored ads are on the sidebars or at the top and it means that sellers are paying to get their product recognized. Pay per click by Amazon allows one to sell more products and not lose money.

Amazon Pay Per Click

  • The keywords you should choose should be long tail keywords over short neck keywords. Maximum usage of Short neck keywords is used to help you in referencing your product while long tail keywords are phrases that give more details in response to your product. Long tail keywords have certainly more benefits that short neck ones as they are less expensive and have better conversion rates.
  • Do research. You always need to keep doing research and finding better keywords for your products. Keyword Scout helps you to generate thousands of keywords in one click. You can take its help to improve your keywords and stay ahead in the competition.
  • Do reports of your progress. When you have run a few ads on Amazon, you must check your progress. It will help you figure out what’s working and what’s not. You won’t have to spend money on ads and keywords that aren’t working.

4) Send emails to customers 

In order to get customer response, you can send emails to follow up with your customers. That way, customers can give reviews about your products quickly. There is a higher chance of getting positive reviews through this.

Instead of writing emails to every customer and making it sounds like a tedious thing to do, you can rather use Jump Send to make it easier for you. It has an automated email follow up a system that helps you check with your customers. So you can earn positive reviews and prevent negative ones. This improves your product status on Amazon.

5) Try new promotions

You should always try new promotions. But be careful of the fact that you do not use more than two Keyword Targeted URLs. Start more promotions for other relevant keywords using Keyword Scout. Don’t miss out on tracking your product and its search rank position. This way, you will get a good amount of sales and a nice rank for your product.

 

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EMAIL MARKETING – OVERCOMING THE GLITCHES

With the rise of internet communication, email has emerged as the most compatible, user friendly, time and cost effective method of business/professional communication over the past few decades. Electronics mails have taken over the business world so much so that a new marketing methodology of email marketing has been developed in the corporate world. Although this is effective way of presenting your business curricular and leads to direct communication with the target audience, there are certain points that result in negative results.

Here are a set of points to be followed so that you may communicate effectively and productively with your target audience.

  1. The Subject Line – This is the first impression of your mail, frame it with care.
    1. Do not make it long. It should be read fully in the mail screen. 85 characters is a good numbers
    2. Do not use all caps lock.
    3. Make sure it is related to the content
  1. Content – Do not overload your mail with words. Be precise and exact. Short mails are more likely to be read
    1. Make use of bullet points and numbering when listing
    2. Make the layout legible
    3. Mention your services with the user perspective and how they will benefit by connecting with you. No one wants to know you to deep extents, so try and maintain a user perspective tone
    4. End with a sentence that evokes the requirement of the target audience. This can be in the form of a question too
  1. Signature – Use a signature with complete business information and contact details. A good signature represents a good institution
  1. Punctuation – Maintain punctuation and paragraphing throughout. Avoid using short forms and the exclamation mark
  1. Attachments – Try to avoid these in the first email. If you are required to send an attachment, mention about it in the email

It is also important to know who to mail. Data refining and extracting play a very vital role in all email marketing strategies. Together with this, it is also equally important to know when to send emails. Keep your market research up-to-date and send emails to the right audience at the right time. When writing the content, keep the above points in mind and you will surely get better results!

 

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Roll out Newsletters for Online Marketing

Ideal way to maintain continuous contact and attract customers

One of the most important tasks for all business is to maintain continuous contact with its customers. Businesses across are working hard at developing a strategy to attract new customers and retaining existing clients. It is crucial to successful marketing to run a newsletter program with a solid audience. It is the latest trend in the corporate world. Companies are largely transforming a passive blog into a pro-active newsletter program, which ideally is a logical step.

Make it an interesting read

Newsletter Marketing

Img Src: shopify

Email newsletters come in all shapes and sizes and companies mostly issue a monthly or quarterly newsletter targeting their customers and the public in general. Whilst the publication of a newsletter is seen as an important marketing tool, the idea may however backfire if the contents offer a tedious reading. Your email newsletter’s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Companies work at making the newsletter interesting for the readers, compiling informative articles with rather vivid glimpses of achievements, offerings and intentions.

Structure an effective email newsletter, whether you’re starting from scratch or revamping your current email newsletter strategy. Measure your email newsletter. See what you’ve changed to see what works and what doesn’t for your particular audience. Test even the smallest elements to see what people prefer.

Publish to create awareness

A company that regularly publishes newsletter gets the unique experience of getting to know customers and, more importantly, give them a chance to get to know your organization. Newsletters can help you increase the coverage of your target audience.

Add value to your services

By placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe. People get a good idea of how it would be to deal with you, or to buy your products, and are compelled to find out more. Regardless of your goal, it’s easy to slip into the promotional mindset when putting together an email newsletter. But being over-promotional is one of the biggest no-no’s while creating an email newsletter. A newsletter requires an investment of time, and possibly some capital, but the return on that investment can be substantial.

Position your brand.

Create the best first impression about your products or services on your newsletter. After several issues of your newsletter you can begin to learn what is of interest to your audience. It is easy to monitor which articles are being read by keeping tabs on which links are clicked. In future issues, be sure to include topics that are heavily read. Moreover issuing newsletters to your customers and prospects is a low-cost method of communication, leaving more options to market your product and services by advertising or other promotional activities.

Educate prospects 

To get repeat business from former clients who used your services or bought your products. A newsletter that provides prospective clients with valuable information helps them make better decisions, allows you to demonstrate your expertise, and provides a mechanism for staying in touch with them until they are ready to hire you.

Moreover, newsletters can help you generate word-of-mouth referrals.  A good newsletter might be shared online with an average of three other people.

Helps to establish expertise and credibility 

Your writing helps prospects see you as the expert you are. It serves as a networking tool and helps you reach out to other professionals. You can interview them for an article, conduct a survey, and ask them to write an article, or ask permission to put them on your mailing list.

Provide content for, and traffic to, your web site. 

Your newsletter can drive traffic to your website or blog and can be re-used as content on your web site or blog, generating additional traffic from search engines and social media.

If you want to grow your business, a newsletter is one of the most highly leveraged marketing activities you can do.People check Emails on a daily basis or at least on a weekly basis. So, if you have the capability of attracting your subscriber and make him open your mail, you almost have got some success.

So what are you waiting for? Get started with your business online today. Roll out a newsletter with optimum efficiency.

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Making an Effective Email Campaign for Dummies

emailmarketingEmail marketing can be nicknamed as the Godfather of internet marketing. The oldest and probably still the most effective way of marketing is slated to remain functioning for a long time. According to CopyBlogger, an estimated 170 million emails are sent every minute to 3.3 billion accounts globally. Social networks use a variety of fancy marketing techniques, yet a one-on-one conversation can be achieved only by e-mail marketing. If you crack the Holy Grail of social marketing by following some stringent rules, you can form an unbreakable bond between you and your customers. A daunting question may now arise in your mind, “With around 100 emails paving way to inbox every day, how can I prevent my email from becoming a spammer?”

Before sending your next batch of e-mails, wait for a second to take into consideration the following points.

How to build a successful and responsive business E-mail list?

  1. In this marketing, quality is more important than size. If you have bought an email database and you start bombarding people’s accounts without taking their permission, it is equal to invading their privacy and most chances are that your emails would be sent into spam. Rather than using these lecherous techniques that would ultimately give you no Return on Investment, it is better to build up loyal and repeat customers and interested prospects who actually know what your business is and are genuinely interested in it. These are the tested techniques to build your client’s email database: 1. Place a sign-up form on your website and on your social network profiles
  2. Place sign-up forms at the entrance desks.
  3. Ask people to write their email ids at trade and business fairs
  4. Ask people who call you for business matters to give their email ids
  5. Ask people to write their email ids in the virtual as well as paper shopping forms
  • Headings: The attention grabbers and eye catchers. Once your email reaches the customer, you have only one eighth of a second to grab his attention. Thus only if your email’s heading is relevant and catchy would the customer open and read it. Clear, concise and to the point headings are the heroes. The rule of thumb says, avoid spam pros and words.
  • Linking email campaigns and social media: With over half of the world using social networks, it has become an integral part of marketing and blending of emails and social media would yield the best results. Asking your customers who have subscribed to your newsletters to join you on social media would be beneficial. Also including excerpts from your Twitter and Facebook in your emails can be explored. Many successful emails have videos included.
  • Test before sending: After your email strategy is planned, goals set, then you need to check your email before hitting the send button. Your emails should bypass the spam filters and they should be compatible with the browsers that clients use. A precheck routine should be followed because there are instances when your email may look fabulous on Gmail yet it may look absolutely crappy on Hotmail.
  •  Stats are your theoretical advisers: Once you start sending newsletters and emails, don’t forget to keep a regular tab on the statistics. Information like the number of emails that are opened, bounced, folders into which they were received and how many were converted into leads is most inevitable to be known. Analytic metrics about the best time and day to send your emails with the most effective heading and content that echoes to the audience is the key to every successful email marketing campaign.

Your turn: We have pitched in all information about Email marketing for dummies, now the ball is in your court to use it for transforming mere visitors into loyal customers.

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How to Do Successful Email Marketing For College Admissions

Email marketing campaign for college admissions

Never and never methods of marketing are resonating in the market. Digital marketing in a never exhausting field with mammoth amount of scopes for marketing being discovered every new day. However with the evolution of the novel marketing methods, many people and institutes thing that email marketing has taken a backseat. However this is absolutely untrue as e-mail marketing still occupies the center stage as a marketing tool for universities and institutes. Most of the universities and colleges use email marketing to rouse interest and demand among the potential students and their parents. However, with the marketplace being chaotic and muddled with messages from so many institutes competing for grabbing student’s attention, you need a right strategy to attract the prospective target audience.


We present a few essential points which would enable institutes to leverage their email marketing drives and make them stand apart from the crowd:

Email Marketing Practices for College Admissions

  • Identify your goals in each set of target audience and work accordingly: While devising your e-mail marketing strategies, keep in mind the set of people you are targeting. Setting up the objectives as per the audience’s view point and then tailoring the message and structure is the most essential part to draw the maximum attention.
  • Dictate a strong call-to-action: When people visit your website, tell them what course of action to take. After taking a virtual tour of your institute, guide them as to what you want them to do. Adding “visit our website today”, “call us today” or “register now” conveys the mutual feeling of symbiosis.
  • Craft a short precise and engaging subject line:  This is the most essential part of the email to add an enticing line which would convert readers into visitors and then into potential audience. The key trick is to keep this line short and to the point.
  • Correct timing: The most overlooked aspect is to choose the appropriate timing to send the e-mails. There is less probability of the mails to be read on weekends or on Mondays. Make it a point to send somewhere on Tuesday, Wednesday or Thursday. Mails sent on holidays are less proven to be read or responded.
  • Add a social sharing feature: Social sharing feature enables the institute to gain a foot holding on the social media platform and thereby reaching a greater audience. This share feature of “like us” or “follow us” allows the institute to spread its arms among even that audience which is unaware of the institute’s existence.
  • Keep a record: Keep a record of various activities like the sending date of the email, subject of the email, number of subjects to whom it was distributed and their response. By this you will get to know what type of text, subject line and information resonates the best among the audience.

There would be tons of emails bombarded on the parents and students inbox every day about different institutes. Let your email stand out from among all your competitors and notice a vast amount of leads and audience interest on your institute’s website.You can also refer to effective use of email marketing in education sector.

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Effective Use of Email Marketing in Education Sector

Growing your customer relationships and manage to convert new prospects is always a tough job. Email marketing comes to play here. Especially, in education sector when the admission season is at it’s peak, and with constant growing competition, it is important for you to tap all major marketing platforms to generate leads. Results have proved that Email Marketing plays a vital role in maximizing conversions for education sector.

email marketing for education

Why Email Marketing in Education Sector?

Today, 82% students own a smartphone and 62% students use their handsets to check emails. Generally, this age group is typically between 16-22 years of age. Parents too are concerned about their child’s admission. Teachers, advisers too add up to your targeted mailing list, who take active participation in college admissions. Email Marketing provides solutions for education sector to  create and send newsletters, fundraising requests and event updates to targeted mailing lists.

According to the reports,Education companies achieve highest average CTR in email marketing. On an average, email marketing for education sector gets 5.8% CTR.

Source: econsultancy.com

In the above table, It clearly indicates that Email marketing works really good with education sector.

Open Rate is defined as total number of emais opened divided by number of emails delivered.

 Another report suggests that Education organisation achieves the highest average unique open rate (26.2%), followed by consumer products (23.8%) and financial services (22%).

How BMConsulting Does Successful Email Marketing

BMConsulting has run successful digital marketing campaigns in education sector. We worked with a reputed college in Pune, and we could maximize our conversions through email marketing.

We identified the qualitative goals of the institute,carried the competitive analysis.Competitive analysis involved understanding competitor’s keywords,ad text and call to action.

We preferred targeting the audience in age group of 21-35, since we run campaigns for Post Graduate programs.

With the help of graphics designers,we could design most impeccable designs,that could attract both students and educational institute as well.

Further, with some good email marketing tools,we could further campaigns more conversion oriented.

Email marketing will definitely yield better results in your digital marketing strategy for education sector.

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