Category Archives: Digital Marketing

Link Building in SEO

Search Engine Optimization, abbreviated as SEO is the process of boosting a website’s presence on the World Wide Web by improving their Google search result rankings. Google search result rankings are the placement of a website’s result after someone looks up a specific keyword.

Let us see an example. Consider your website is called xyz.com and you sell mobile covers in Hyderabad when someone searches for “mobile covers in Hyderabad” your website should show up in the search results. If your website shows up 7th on the list, for example, your Google ranking for the keyword “mobile covers in Hyderabad” is 7.

Improving these rankings makes your business more noticeable and makes customers highly likely to buy your product, avail your service, or give you that website traffic.

Link Building in SEO1

There are many ways to make your website SEO friendly. It all starts at your website, optimizing it and fixing bugs that can hamper your website’s pages being picked up by Google’s and other search engine’s algorithms, which are constantly changing and evolving.

There are many other vital steps in the process of SEO. One of these important steps is Link Building.

The basic idea of link building is to place links on the World Wide Web that take a user back to your website. This is done by meticulously placing links on third party sites, for example, by hyperlinking keywords to your website on related topic blogs on various blog hosting websites amongst many others.

These back-links are always going to be a relevant way of practicing high-grade SEO for your website, regardless of how many changes the Google algorithms go through.

Backlinks

Like most things on the internet, link building can be done the right or the wrong way. The best way to build links in the healthiest way possible is to do it naturally. This means earning links, rather than buying them. For the long-term viability of your business, you must engage in natural link-building only.

The easy and the wrong way is called black-hat SEO where you can buy links and use manipulative tactics to get the links out there. This tactic can get your website banned from the internet, which is why you want to stay away from these.

Why is Link Building Important for SEO?

As mentioned above, Link Building is one of those methods which are going to be ever gold if you want your website to perform better on the internet. You must build high-quality links, especially in today’s online climate, where quality is everything.

A note from Google says, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”. Here are the essentials to keep in mind when Link Building is concerned.

• High-quality websites, with authority and trust of linking pages.
• Proper and engaging anchor text for incoming links.
• SEO and content optimization for both the respective sites.

Link Building Important for SEO

Strategies and Tips for Simple Link Building

The idea is to get higher ranking for the keywords you’re targeting by getting external websites hosting content similar or related to your product and services, back to your website. There are many strategies that one can employ.

Here are a few Strategies for Link Building:

Blogs, Articles, & Press Releases – The phrase “content is king” is used so much in the digital marketing profession for a reason. High-quality engaging content is the perfect way to pepper-up your customers before they get to your website.

Your customers are already warm towards your product or service if they’ve been reading a related blog or article. The best thing they can find throughout the blog is keywords linking them to your website, where they can avail of the said product or service!

Reviews & Mentions-  When your product or service is mentioned or reviewed by a reputed website, it gives your brand image, an air of legitimacy in the eyes of your customer. This psychology works for almost every business that has a market of consumers buying products and services.

Review websites are gold mines for back-linking your website. If the said reviewer has a large influence on the market, half your job is done right there.

Links form Friends and Family-  When your circle of friends, family, and partners share and link to your site it will increase the magnitude of your presence online. Links from sites and pages that have relevance to your niche will be way more effective than random websites hosting your links.

The Easy & Free Way- Internal Link Building

One underrated way to get your website’s search result rankings up is by employing this super easy method that you have total control over. Internal link building is a method where you inter-link pages in your domain.

To do this, you can make new pages with blogs and other forms of engaging content that redirects people to product pages, or your website’s home page, etc. Since it is under your domain only, you can do it for free!

Here are a few pointers to keep in mind:

• Anchor text of your hyper-links has to be relevant. Anchor texts work best when they are not related to your brand, your company name, or anything unique. They work best when they are keywords that catch people’s attention straight away.

• The page that you’re hosting this content on, has to be of high quality. Google and other search engines will rank these pages higher, only if they are safe, trusted, and of high quality with relevant content.

• It is very important to establish variety when you’re linking pages. Many times when people work on internal linking, they’ll just link keywords to their homepage. This makes it very difficult for other pages of relevance to achieve any ranking.

In conclusion, this has been a fair introduction to the basic tactics and strategies of Link Building. If you are about to start your own link building campaign, one important thing to keep in mind is, THINK ABOUT QUALITY; Quality of web pages that you’re linking to, quality of anchor words, hosting websites, everything.

It is exceedingly difficult to build links that take a user to low quality, under valuable pages. But if you’re working with share-worthy content, link building feels more successful and is much more fun to do!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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YouTube marketing – what and how to include?

YouTube marketing

When was the last time you saw a video on YouTube without seeing an advertisement? Probably never, right? Promoting products on YouTube has never been so productive as it is in today’s world. Almost everyone with access to a smartphone or computer spends some time in the day to watch a video on YouTube. This implies that you are more likely to get traffic by creating videos for marketing your products and services.

Statistics have proved, time and again that YouTube is much bigger than other social media platforms with 500 hours of video uploaded every minute and 2 billion logged-in monthly users. These figures are enough to prove the dominance of video content on the world wide web. Businesses around the world have already started incorporating YouTube marketing in their marketing strategies in order to create high-quality and informative videos about their products.

Youtube Marketing

What Exactly Is Youtube Marketing?

YouTube marketing involves promoting your products or business on YouTube by uploading videos on your own channel or through advertisements. People are more likely to opt for your product or service when they see it on YouTube rather than in a text-based advertisement. As a marketer, this platform allows you to produce quality content that is easy to understand and share.

Creating A YouTube Channel

It goes without saying that if you wish to start marketing on YouTube, you need to have your own channel. Creating this channel is a very easy process, however, you need to ensure that you add relevant images to your channel art along with a well-written description. The description should be such that it should explain your business and the benefits the customer will have after subscribing to your channel.

Creating A YouTube Channel

A featured video is also an important element of any YouTube channel as it is the first thing your visitors will notice before looking at the description of your channel. These videos need to be creative and informative because they help to create an instant impression of your brand on the visitor, which in turn, affects your sales.

Youtube Channel

YouTube Video SEO Practices

Uploading numerous videos on your channel is not going to bring you business if they are not optimized properly. You need to include relevant keywords in your title and description in order to increase its visibility. An easy way to do this without damaging the “creative” aspect of your title is to use high-ranking keywords in the title and placing the additional keywords in the video description.

Below is an ideal example of such an SEO-friendly yet interesting video title:

YouTube Video SEO Practices

Upload High-Quality Videos That Maximize Watch Time & Bring Conversions

Once you are done setting up a YouTube channel for your business, it’s time to upload videos that will bring in potential customers for your brand. Here, you need to understand that if your videos are not goal-oriented, then they will fail to give the desired results for your business.

You need to perform a thorough study of your target audience and demographic before uploading any video. If you are looking to promote your brand, try to make videos that showcase the core values of your business, or highlight the importance of your product in a person’s life.

After you are done uploading your video, keep monitoring metrics like ‘watch time’ and ‘retention rate’ as it will help you to understand the pieces of content in the video which your audience finds interesting. It will also help you to develop goal-oriented and productive videos instead of lengthy and dull ones.

Is Monetizing Ads Worth It?

For businesses that are new to YouTube, monetizing their channel by displaying advertisements in their videos might have a negative impact on the business. This is because most people do not like to get interrupted when they are watching a video as it cuts their attention and they tend to lose their interest in watching that video further.

As a business on YouTube, your aim should be monetizing with the help of lead generation and brand awareness through your videos, instead of pay-per-view ads. However, if you still wish to go ahead with this, wait until you have at least over ten thousand subscribers!

Implementing YouTube Advertisement Campaigns

YouTube Advertising is the best way to showcase your video content in order to maximize your user reach. This type of advertising is done through Google Ads and YouTube implements a Cost-Per-View (CPV) model for this, which means that you pay only when someone views your ad. This helps to control your spending because once your preset daily campaign budget gets exhausted, YouTube will stop displaying your advertisement. Different examples of YouTube ads include Video Discovery Ads, Instream Ads, etc.

Below is the example of an Instream ad:

YouTube Advertisement Campaigns

Conclusion

YouTube, as a marketing platform, has enormous potential in today’s world if you use it correctly. Although it is true that you cannot expect raining views and results every time you upload a video on YouTube, you can surely develop a winning strategy by understanding public interest and by creating engaging content.

For getting more information regarding YouTube Marketing, you may contact us or visit our website www.bmconsulting.in

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Google Advance Search Function Demystified

Have you ever searched on Google, of course, you have and with you, over 1.5 Billion people do that every day?  But with such a big number of searches there all almost Trillions of web sites and blogs on Google, which makes it a hefty task to get the right blog post, websites, products or anything that you are looking for.

But no more wasting of time, bouncing from one page to another. With Google Advance search function you can quickly find the right resources that you are looking for.

Here’s how it works, if you type in a specific word or function before your “search query” you filter down unwanted search results and brings out the appropriate website and blogs for you.

So now let’s dig deeper and look for some of the most important function that you could use while searching-

 

Quotes:-

By simply adding quotes (“”) around your search query you trigger the Google search to look for the exact phrase that is between the quotes which give you super-specific results for your query.

For Instances: – “bicycles for teenagers” will give you an absolutely those results which have the exact phrase in them.

If you are still not happy with the result you can use another function like “or”

Or

The word “or” is used for giving options to anybody & in terms of Google search it almost the same. When you use “or” between any two phrases, it indicates the search engine to look for either of the options. You can use this function when you have confusion between words or phrases.

For Instances: – “bikes or bi-cycle” which will show results for both terms.

Minus Sign (-)

The Minus sign function can be used when you are searching for something but want to remove certain search terms from the results.

This function helps you to reduce your search time by a big margin, as all the unwanted search terms and phrases could be directly removed.

For example, “Photo Editing Software-Adobe Photoshop”, this search query will indicate Google that you want to see photo editing software but not by Adobe Photoshop.

City city Function

This is an amazing function if you are a traveller or looking to travel from different cities. It enables you to simply type the names of the two cities and all the flights & trains going between those cities will appear. Isn’t that cool, as it saves up time of looking for airport names, timings and station codes?

For example, just type in “New Delhi Mumbai” and bingo! You have all the trains and flight results waiting for you.

Link

By simply typing in “Link:” Before any URL you direct Google to show up pages which are only connected to the particular URL.

For example, when you search Link:amazon.in, will show all the pages linked from amazon.in

The best thing about this function is that you can use it with other function as well.

..

This seems a tiny function but trust me it does an excellent job when you are searching for a product.

You can use this function between two numbers and get specific products For Instances, Search for Men Jeans Rupees 500..1000 Rupees, and there you find your perfect pair of jeans.

Map

This function enables you to search only for Maps for a location.

If you use “Map:Location” in the search query it will filter it down to only the location with its Map.

Example, Map:Bandra will show you the map directly without directions.

Cache

This function is not for everyone but for those who want to see last time visit on a particular website and its source and cache snapshot.

Just type in cache:abc.com and you will see the results on the top of the screen.

Stocks

If you are a stockbroker or even an investor, to keep a close watch on share prices can be a tough task. Rather than, opening different apps or signing in, Just Google the Company name by Adding “Stocks: “before it and see the real-time prices on the go.

For Example, Stocks: DLF and the results are in front of you.

 

*

By putting in an asterisk before your search query, you can search a specific phrase in an article or a blog post.

This can be useful for searching for any news, important dates or occurring and even blogs.

For Example:- *If you don’t ask, you don’t get it.

In

The in function can be used if you are looking to convert any measurable unit. Just write “In” Between the units and you will see the results.

For Instances, Pounds in Kilograms, and you will the conversion metric of both the units.

Weather

As the name suggests, this function helps you to see the current weather and forecast of any place on the world.

Just type, “weather:NewDelhi” and the weather report will be in front of you.

File Type

This function enables you to search for files on the internet with a specific extension.

Do you remember searching for a jpeg image and once you search you get so many results with png, tif or even HTML format.

But with this function just type the name following with Filetype or Ext function and the results will show the exact file type you are looking for.

For Instances, SEO filetype:jpg/ SEO ext:jpg

Source:

This function searches for mentions of a query in a certain news source.

It allows you to refine your search to a specific topic from a specific channel or media house.

For Instances, New Gadgets source:Digit will give you results from Digit Magazine only.

Allintitle:

This function shows results that have by searching your query in the title tag of their site.

You should use it when you want content with specific titles, such as blog posts or articles. This is especially useful when you want a specific page like a blog post.

For Example, allintitle:Digital Marketing Hacks will search for the exact title.

Intitle:

This function enables you to search for a single term in the title of a page and the other part in the body of the page.

This can be very useful when you are searching for something which is super-specific.

For Example, intitle:SEO Neil Patel  would return results that have “SEO” in the title and “Neil Patel” in the body content

Inblogtitle:

It works almost the same as “allintitle” Function but only searches for blog title to look for.

This is useful when you want results that only include blog posts with a certain word in the title. This ensures that you don’t get news stories or other content formats. Be you have to put your phrase in quotes.

For Example, inblogtitle: “SEO tools in 2020” would show search results that include blog posts with this title

Allinurl:

This function returns search results that have your entire search query in their URLs.

This can be useful when you want to find a specific URL that you know includes one of your terms.

For Example, allinurl:PPC Marketing will search for a website having the whole phrase in it.

Inurl:

By using this function you can easily find out an URL which contains a specific word that you are looking for.

This function differs is a bit  from the “allinurl:” function as it only searches for one word in the URL rather than the whole query.

For Example, inurl:SEO TOOLS, would return results of URLs containing the word “SEO” and that has “TOOLS” somewhere in the content of that URL

Related:

Probably one of the most common and useful functions is related function:  It allows you to see results that are similar to the URL that you search.

This is great for finding sites that are somehow related to your query which can be used for competitor analysis as well as for inspiration from other related websites.

For Example. related:pexels.com would show results that are similar news sites

Info:

This function gives you some vital information about your searched domain. The given information includes similar pages, linked pages, pages with a similar domain, Cache information and URL information etc.

It’s useful when you want to do competitor analysis or simply want to dig deep into a website. You’ll have to follow the links provided after you type the query to get the information.

For Example info: amazon.in would give you information on Amazon India website.

Define:

One of the simplest yet vital functions in Google Advanced Search, the define: function shows definitions of a specific phrase or word.

This allows us to search for the word quickly and without signing up to different online Dictionaries.

For Example:- define: empathy would give you a dictionary definition of the word

Now by using the above strategies searching on Google is not a tiresome experience but a fun experience.

For getting more information regarding the Shopify store setup, you may contact us or visit our website www.bmconsulting.in

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INCREASING ECOMMERCE REVENUE BY TEN TIMES – A CASE STUDY

Digital Marketing Service for Gofiltr by BM Consulting

INCREASING ECOMMERCE REVENUE BY TEN TIMES - A CASE STUDY

About The Client

GoFiltr is a California based company that was developed with the intention of offering an ultimate hydration experience to the people. The founding members of this company were aware of the fact that most of the bottled alkaline water was prepared without any scientific knowledge of alkaline water and its effects on the human body.

GoFiltr’s range of alkaline infusers helps you to prepare all-natural, anti-oxidant, mineral alkaline water with electrolytes in minutes. GoFiltr Alkaline is compatible with most reusable water bottles and lasts very long as you can just refill the bottle instead of buying a new one from the market. GoFiltr Alkaline is an ideal way to infuse your water with vital minerals and electrolytes and increase its pH up to 9.5 in minutes.

Why Did The Client Choose Us?

In the initial stages, GoFiltr had to compete against well-established competitors in the market who sold bottled alkaline water. The client was advertising the product through shopping ads but failed to reach the expected sales figure due to high ACoS.

BM Consulting took up this challenge and designed strategies to bring down the ACoS and thereby improve the performance of the shopping ads. BM Consulting started working with them from December 2019 and since then the client’s sales charts have seen an upward trend.

Past Data Research Proved To Be Helpful

The client had already been running Shopping Ads, which meant we had a lot of data to explore and study in order to come up with new strategies. Our team spent a good amount of time in studying this historical data which later helped us to experiment with different bidding strategies.

The below graph offers a glimpse of the client’s performance before they started working with us. As you can see, the cost was very high ($2874.07) as compared to the revenue generated ($1331.22) in the period from Dec 2018 to March 2019.

Past Data Research

Implemented Multiple Strategies To Find The Most Productive One

The conversion rate was very low as compared to the advertisement cost when we started working with GoFiltr, hence we needed to take immediate measures to improve overall account performance in the long run. Our team performed detailed research of the target demographic in order to understand their buying patterns and perform keyword research. We tried multiple Google Ads Bidding Strategies that allowed us to zero in on the one that gave great results.

During the period between Dec 19 to Mar 2020, we succeeded in bringing down the ACoS from 215.90% to 30% and increased the ROAS by 10X. We did this by utilizing a manual bidding strategy and introducing a Smart Shopping campaign. We also created a Brand Search Campaign to push sales further.

Strategies for Adwords

It is clearly seen from the above graph that sales increased during the period from Dec 2019 to Mar 2020. In this period, the total revenue generated was $13390 against a cost of $4016.87.

During the campaign, we continued to monitor and optimize the campaigns, created new campaign types and kept checking on negative keywords to control irrelevant traffic and prevent wasted spend. Google Smart Shopping also gave us an opportunity to reach a larger audience and convert them into potential customers.

We Delivered Exceptional Performance Even During The Pandemic

The client decided to limit the daily budget from April 2020 due to the COVID-19 pandemic. Due to this constraint, we had to pause some campaigns which were costing more, while in shopping campaigns we disabled a few low-performing products. In spite of such conditions, the remaining campaigns performed exceptionally well and delivered great results, which can be seen from the graph below.

Adwords Performance During The Pandemic
Before:
Date Range – Apr 2019 – Aug 31 2019
Cost – $3339.05
Revenue – $3662.13

Adwords Performance During The Pandemic
After:
Date Range – Apr 2020 – Aug 31 2020
Cost – $1678.64
Revenue – $9795.14

 

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to GoFiltr long enough to continuously monitor and test their advertisement campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of GoFiltr in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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A CASE STUDY OF GOOGLE ADVERTISING FOR GLOBAL BRAND OF DOG ONESIES (USA, CANADA)

dog onesies case study

BM Consulting developed a cost-efficient approach to maximize sales and brought down the cost/conversion by a healthy margin as compared to the client’s performance in 2019.

Our efforts resulted in

– bringing down the cost/conversion rate by 7.24%
– increase in conversion rate by 5.65%.

About Shed Defender

Shed Defender is a global brand for dog onesies in the USA, Canada and other parts of the world. Their mission is to keep creating products that promote a happy and healthy lifestyle for dogs and strengthen the bond between people and their pets.

Shed Defender always believes in making a difference, which is why their dog onesies are stitched from a fabric that is made from recycled plastic water bottles. This eco-friendly fabric is breathable, durable and stretchy which helps to keep the dog comfortable at all times.

Shed Defender products have helped to reduce dog anxiety and even helped with different medical issues so much so that they have proven to be an ideal alternative to the medical cone. Shed Defender products enable the owners to spend quality time with their dogs and form an everlasting connection with them.

Why did they choose us?

In the initial years, Shed Defender was the only brand that sold dog onesies in the American market. However, as the product gained popularity among the masses, many other competitors emerged which led to a negative effect on their sales. Shed Defender’s on-page ad position began decreasing and higher competition for search terms led to an increased expense against a poor return on investment.

With the help of systematically designed campaigns that targeted specific keywords and products, BM Consulting was able to increase the client’s brand awareness and click-through rate along with a decrease in the CPC.

Case Study Adwords

We started working with Shed Defender from the month of April 2020. The dotted lines represent the time frame from April to August for the year 2020 while the bold lines represent the same time frame for the year 2019.

A Streamlined Approach added More Sales at Fewer Costs!

We rebuilt the client’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics and interests (excluding non-performing locations, focusing more on location which is more likely to provide better ROI). As a result, Ad engagement began increasing which lowered the cost-per-click for the client’s Ads.

An in-depth product analysis helped us to target locations and products that gave better ROI in order to maximize sales. This approach not only ensured a rise in sales but also reduced unwanted spending on standard shopping campaigns.

A “Tried and Tested” Approach increased reach and helped in driving product sales!

Shed Defender had its own brand campaign from the beginning, but BM Consulting understood the need to refine it and improve its conversion rate. In order to reduce unnecessary spending, we revised our strategies to focus on areas that required greater attention to bring in sales at reduced spend. Daily segregation of negative keywords also assisted in reducing the unnecessary spend.

Relevant Ads Increased The Click-Through Rate

We created non-brand search campaigns with maximum conversion bidding at a low budget that targeted only 6 locations to reduce the competition. A responsive search ad within this non-brand campaign helped us give better ad impressions as we focused on all keywords in the 10 headings which are likely to perform well. By making the Ads relate more to specific keywords and only a few locations targeted, the click-through rate started improving immediately.

Google Ads Case Study

As seen in the above graph, the cost/conversion rate decreased from April 2020 to August 2020 as compared to the same time frame in the previous year.

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to Shed Defender long enough to continuously monitor and test their digital marketing campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of Shed Defender in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Photography tips for your Shopify product detail pages – How to Manage Without the Expensive Gadgets

product photography

The product image of any Shopify Store is the primary thing to create an impression on the buyers. It describes the look, shape and size of the product. If you are going for photography, the following thing you should consider :

  • High-quality image
  • White background
  • Easy to zoom
  • 80% area covered by product
  • Multiple images from all side
  • One main image

Don’t worry if you don’t have a professional camera. You can also do it from your smartphones.  Professional photography cameras are more expensive. New store owners have not that much amount of money to spend on these things.  You can also take high-quality product photos without a professional camera. Here you will learn step by step to take a high-quality image using a smartphone:

Choose Your Smartphone

smartphhone

Nowadays a good camera quality Smartphone available at most of the people. First set the camera to a higher megapixel. At least a 12-megapixel camera phone you can use for this photography. A phone flashlight is not sufficient for proper lighting. You should use an external source of lighting for better results.

Use a Room with Good Lighting

Find a place at your home with a well-lit window. It will be better if your room has a large window. If proper natural light not coming into your room, then you can also use white electric light.

Set Your table

table set up

Position your table in such a way that light directly focuses on your table. Create a wall-like structure from one side of the table. You can make it using cardboard or plywood. Select one large white chart paper and set it to the table. Fix chart paper on the table in such a way that half of the paper covers vertical and half horizontal. You put your product horizontally and make sure no shadow form.

 Get a Mini Tripod

mini tripod

A static camera captures a good quality image. It is very difficult to make your camera static by holding with your hand. Tripod is a phone holding tool. It is available in different sizes. If you have a low budget, then you can also use a mini tripod. The difference is, a mini tripod will able to adjust the smaller height. But you can still get the required height. Just keep your tripod on another table or whatever things you have. Multiple adjustment features come with a tripod. You can easily adjust them and capture images from different angles.

Set Up a Diffuser Sheet

Sometimes natural sunlight too bright. High brightness not good for photography. It affects the image clarity. The diffuser sheet reduces the brightness level of the light coming from the sun. Some homemade alternatives you can use as a diffuser. Wax paper and shower curtain also reduce the brightness level. Select your best diffuser and set it as per requirement.

Now your photography set up is ready. But some more things you should consider for store images. Your online store visitor wants to see your product from all sides and different angles. Take multiple photos from different angles for better understanding. They also want to see product uses. Try to add images with their uses. For example: cloth with a model, curtain with a window, a juicer with fruits etc. You can also add dimension image as the last image of the Shopify product. In some cases, the image background looks gray. Use photoshop or other photo editing tools and convert background gray to white.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Increase Your Product Discoverability In The Overloaded Market Of Amazon

For an e-commerce portal that generated $75.5 billion in sales in the first quarter of 2020 and has over 2.5 million active sellers across the globe, it is safe to say that there is bound to be a cutthroat competition when it comes to selling your product online on Amazon. While it is true that there are a lot of elements that contribute to the selling of your product, product discoverability is something that plays a major influence in your overall sales.

Product discovery is the process of customer coming to your online store and discovering a product he wants to purchase. The time it takes for this process to happen is known as ‘product discovery time’. This particular process plays a vital role in your business because if a potential customer is not able to find your product, then all your advertising money and efforts will go in vain.

It is possible to increase the discoverability of your product after making a few changes to your Amazon product page. Making these changes will make it easy for your customer to find your product, which will, in turn, boost your sales. Let’s have a look at them below:

  1. Give A Descriptive & Informative Title To Your Product: Your product title will always have an impression on the potential customer, hence it is of paramount importance that you give serious thought to the product title before finalizing it. Perform detailed keyword research to identify the top keywords that set your product apart from the competitors.

 

Try to figure out what kind of search terms people would use while searching for your product and try to incorporate them in your title in a productive way. However, you need to be cautious that you do not stuff your title with keywords as it can have a negative impact on your product ranking.

 

  1. Write Detailed Bullet Points: Bullet points are an important entity for product discoverability because they highlight the important features of your product in a crisp way. Most customers do not have the time to scroll through the product description or your Enhanced Brand Content. They want information which can be absorbed quickly without wasting much time. This is where bullet points come in the picture.

 

A quick look at the bullet points is enough to provide a potential buyer with all the information he needs. You can make use of these five bullet points to tell about what your product is made of and how it will help to solve a particular problem.

  1. Add Variations To Your Listings: Including product variations in your listings is important because it not only boosts your rank but also allows you to address a large group of people. Variations permit a seller to showcase different colours, sizes and flavours of the same product to the potential customer.This enables the buyer to choose the variation of his liking, thereby increasing the chances of purchase.

 

 

  1. Use High-Quality Product Images: They say that a picture is worth a thousand words and this saying is true when it comes to online shopping. Enhanced product images create more impact on shoppers than an articulate product description. High-quality images play a major role in deciding the Click-Through-Rate (CTR) of your product.

 

Amazon allows you to add up to nine images, which gives you a lot of choices to showcase your product in a unique way so as to appeal to the customer. Use high-resolution images of your products and make sure that they are photographed from different angles. Being creative during the product photoshoot will greatly help in enticing the potential buyer.

 

 

  1. Get Positive Customer Reviews & Feedback: Products having good ratings (four-star or higher) are bound to climb up the Amazon SERP and hence it is very important to regularly check your product reviews and act on the negative ones. Communicating with the customers who have given negative reviews will help to build trust and will also showcase your values of putting customer satisfaction at the forefront.

 

Seller feedback is also an important entity because it plays a major role in winning the Buy Box. You can start by reaching out to your regular customers and ask them politely to write about what they think about you and your product. There are a lot of feedback tools available as well that automatically remind the buyer to post a review once their purchase is complete.

To be frank, there is no fixed strategy which can help you boost your product discoverability. Amazon is a crowded marketplace and hence you need to keep improvising your product title, images and content so as to make your product discoverable. Incorporating these changes in your product page will surely contribute to boosting your sales.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

 

 

 

 

 

 

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Headlines and their importance in driving traffic – social media posts, landing pages and banner ads

Let us consider that there is a seller who sells fitness shoes that are incorporated with modern tech to make your workouts more easy and informative. Now suppose this seller wants to advertise these shoes on some social media platform and he needs to choose one headline from these two – “Shoes That Improve Your Workout” or “Fitness Shoes That Feature Perfect Blend Of Comfort & Technology”. Which headline do you think will make more impact?

The problem with the first headline is that even though it tells that the shoes are meant for your workout, it fails to highlight the importance of the modern technology used in these shoes. The second headline, on the other hand, clearly conveys that these shoes are meant for your fitness regime and offer you comfort along with technology. Naturally, the latter makes more sense and is bound to generate more leads than the former.

David Ogilvy, who is regarded as the Father of Advertising, once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” A crisp and informative headline will not only make your content worth reading but also shareable. Be it on a banner ad or a landing page, a succinct headline is a key to attract your target audience. Here are a few tips that can help you to write a good headline:

  1. Never ignore keyword research: Keywords are the fuel for any search engine and it is these words that your potential customers enter while looking for the product they desire to buy. Spend some quality time doing research on the specific keywords or phrases your target audience uses to look for products pertaining to what you are selling.

A headline should always be infused with keywords that have maximum search volume and showcase your needs in an effective manner. As a matter of fact, there are numerous people out there who will share your post the moment they find your headline catchy. You need to sound unique as well because there are many other businesses that are in the same field as you and post almost similar content every day. But, if your headline sounds bold and intriguing, you are sure to woo the customers to your website.

  1. Create a sense of urgency: After reading your headline, a reader should feel like they need your product more than ever and that they should act immediately. A headline that creates urgency is bound to pique the interest of the visitor. You can make use of words like “Now” or ‘Today” in your headline along with the promise of a benefit to get an immediate response. For example: “7 Things You Can Do Now To Increase Your Website Traffic”

Another approach towards creating urgency is by showing a negative consequence in your headline. For example, “5 Mistakes You Are Making While Writing A Headline”. This title makes the visitors want to read the blog to avoid or rectify the mistakes they are making while writing headlines.

  1. Avoid writing misleading headlines: If you wish to develop a relationship with your audience, then you need to be transparent about what you write. A misleading headline that does not relate to your content will displease the readers and they might never come back to your brand even in the future.

Whether it is a social media post or an online advertisement, your headline should be precise and clear. The title should be so crisp that just once glance at your headline and the reader should be able to understand what kind of information he will learn or solutions he will find to his problems. Take a look at the example given below. The heading efficiently conveys that the reader will get to know how to write LinkedIn articles that are shareable.

 

  1. Use numbers wherever necessary: Headlines that contain numbers perform better than the normal headlines because the content belonging to such headlines is considered to be a quick and easy read. Using a small number will show how short your post is and using a high number will tell how detailed the post is.

Research has shown that an odd number generates 20% more traffic than the even number as it quickly grabs the reader’s attention. Also, numbers take less space which comes as an advantage when you are walking on a tight rope when it comes to the total characters for a headline.

  1. Write multiple headlines before choosing one: If you are waiting for a great and productive headline to pop up in your mind and then write it down, then you are probably wasting a lot of time in this process. An effective headline is the byproduct of numerous permutations and combinations before you find ‘the one’.

For an article or online advertisement, you should be ready with at least ten headlines or more. Think and figure out which of these headlines is best suited for your target audience and use it on social media. If you see that it is creating engagement, then you can use it on your banner ad or even on your landing page.

Writing a headline for your blog or social media post is nothing short of an art. You need to be at your best while writing a headline because this headline is going to be the gateway of your post for bringing in clicks and conversions. So, the next time you start brainstorming about a headline, make sure that you apply the tips mentioned above and make it more click-worthy and meaningful.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Title Optimization on Amazon – Tips to Take and Mistakes to Avoid

Title optimization

The product title is the most important part of the product listing. On the product detail page, it shows at the top. It also shows on the Search Result Page(SERP) below the product image. It briefly defines the product. The title text size on product detail page greater than other text because it attracts users to understand the actual product.

Therefore we have to optimize the title of every product. The title must be descriptive so that users can identify the product in no time. Amazon gave some guidance to optimize the product title. Tips to take to optimize the product title are as follow :

  • It should be short and descriptive.
  • Arrange the information in a proper sequence. Brand Name > Color/Flavour/Variant > Size/Quantity>Keywords. As an example, if you’re selling men’s shirts, the product title should look something like this: Van Heusen Men’s Checkered Slim Fit Casual Shirt.
  • Capitalize the first letter of every word except ‘and’.
  • Use the numeric value for size or quantity. It looks more attractive.

Amazon Title

A seller should also avoid mistakes and violation of Amazon guidelines:

  • The maximum character used in the title should not be more than 200.
  • Avoid using special character i.e.  ‘*’, ‘@’, ‘&’ etc. Not use ‘&’ in place of ‘and’.
  • Avoid putting promotions, prices, symbols in the title.
  • Capitalization of every single letter violates Amazon’s guidance.

These are some important tips you should consider to optimize your product title. Use most of the primary keywords in the title. It improves your organic ranking as well as Ads quality score.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Email marketing for the eCommerce business industry

Email marketing is an old school method of digital marketing that has not lost its significance even in today’s world. This method of marketing has proven to be reliable as well as profitable means of getting sales for numerous online retailers across the globe.

Email marketing helps you to develop meaningful relationships with your existing customers and allows you to gain their trust. You can use this technique to create awareness about your latest offers and products among your customers. However, this is just one side of the coin. Email marketing does have its own set of drawbacks that can catapult you back to the start line if you do not address them properly.

Even though sending a quick email is free of cost thing, launching an email marketing campaign can get pricey. In addition to this, if your emails are not properly designed and do not target the proper audience, it might affect your business in a negative way. To prevent this and to make your email marketing campaign impactful, the following is a list of few changes that you can incorporate in your marketing strategy and boost your conversion rate:

  1. Create a buyer’s list: It is pivotal to have a buyer’s list for online sellers because it allows them to know different things about their customers. For instance, having a buyer’s list will give you the names of people who have already bought from you and are willing to spend on your brand.

This list will also tell you about the interests and buying patterns of your customers. You can use this information to avoid sending unrelated emails and offers to your customers. You will be able to send relevant emails to the right person and it will help to increase your open rate. In addition to this, people will stop marking your emails as spam and your deliverability rate will also increase.

  1. Send A Welcome Email: Just like we feel impressed and flattered when someone welcomes us in person, customers who are new to your brand feel connected when you send them a personalized welcome email. Though you can have a pre-written auto-generated welcome email, personalizing it with your subscriber name helps to build a one-to-one relationship with them and increases their engagement in your brand.

You can customize your welcome email by offering a discount coupon for the newcomers or you can pitch in some free content about your business that makes them go through your website. As a precaution, avoid asking for personal information in the welcome email as the customer might get suspicious and may never come back.

  1. Set Up Abandoned Cart Emails: According to a study, around 70% of shoppers abandon their carts at checkout. Abandon cart emails are a perfect choice for reminding your customers that they have not yet completed their purchase and bring them back to your site to complete it

Abandoned cart emails are profitable because you send them only to those customers who have shown buying intent from your brand. You can entice your customers into completing the purchase by adding a discount coupon in your email. Also, the timing of sending these emails affects your conversion rate. An abandoned cart email sent in the first 30 minutes increases your chances of conversion than an email sent later.

 

  1. Keep A Mobile-Friendly Layout: In today’s world, people prefer doing most of their work-related tasks on-the-go and checking emails is no exception to that. Mobile devices are the handiest and widely used means of checking emails and account for almost 46% of all email openings. For this reason, you need to create mobile-friendly email campaigns that are easier to read.

While designing a mobile-friendly email, you need to ensure that your layout does not require the customer to pinch and zoom the content in order to understand it. Try to develop a crisp and innovative design that your customers will find easy to interpret. To do this, you can use the pre-existing template or you can create a new one with the help of an external tool.

 

  1. Offer Loyalty Benefits: Regular customers are a dependable source of income for any business, especially in the eCommerce industry. If a group of people is buying your products frequently, then it shows that they have faith in your products and they trust your brand. It is your duty to do something special for this group in order to strengthen the relationship.

 

Loyalty programs are the best way to honour the trust of these customers. You can develop customized email campaigns for your regular customers and shower them with benefits that would make them continue on their shopping spree with your brand. Making such customers aware of their special status will also encourage them to spread the word about your brand, which will indirectly boost your conversion rate.

  1. Keep Testing Your Email Campaigns: Email marketing is something that can become redundant after a while. If you stick to the same design, content and promotional offers, people will get bored with your brand and will move on to a new one. To avoid this, you need to constantly change your email campaigns according to the market scenario, buying patterns, technological advances etc.

You can improvise your email by changing the text in your mail or by using innovative images that steal the attention of the customer. Whatever changes you make, test your campaigns regularly in order to find the most profitable one for your business.

Conclusion

Email marketing should be the top priority for an online retailer. If you have been using email marketing to increase your business, try to incorporate the above-mentioned ideas into your strategy to make it more productive and dependable. Always remember this proverb when it comes to marketing – “old is gold”. Even in these times where Facebook, Instagram marketing is on the rise, a well-designed and well-directed email marketing strategy will never miss its target.

 

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