Category Archives: Digital Marketing

How is AI Affecting the Digital Marketing Industry

Digital marketing is a vital cog in a business these days, and Artificial Intelligence hugely supplements its powers. AI can come in handy when collecting and analyzing data is required for drafting out digital marketing strategies. Just like human intelligence, AI has been evolving a little more with passing time.

AI refers to anything that resembles human cognitive skills and replicates them for use in machines. Modern businesses must adapt to the ever-changing trends of marketing and implementing AI in digital marketing.

The AI we discuss today is the learning and problem-solving skills of AI software of various types used to bolster digital marketing. Let’s take a look at them one by one.

Voice Assistants

Voice assistants like Google, Amazon, Siri, etc., are widely used by people worldwide. They are a handy tool for the modern consumer to have the world at their command. These voice assistants are dependent on search results, which are a big part of digital marketing.

Over the years of development, voice search results’ accuracy significantly improved and made them a quick search tool than typing. If implemented currently with Search Engine Optimization, voice assistants can get you good results for brand recognition.

ChatBots

AI-powered ChatBots are an excellent invention for businesses that rely heavily on their website and customer feedback. Chatbots can be the clock service that can answer open-ended questions by human customers. They can use machine learning to track data, trends of conversations, typical kinds of queries, etc.

For E-commerce websites, this tool is a godsend. It not only helps impatient customers solve their queries but can also easily link them up to what they’re trying to find. Because of these ChatBots, bounce rates have decreased, and more people are engaged long enough on a website actually to make a purchase.

Automatic Emails

An Emailer list is an essential chunk of data that a business can use for campaigning for their new product. AI implemented Email Campaigns are something that every business should know about.  A good campaign can change the entire course and trajectory of your business in the best way possible.

AI can help campaigners draft their emails better, maximizing the returns on the effort. AI can also help analyze billions of reports and features that study consumer trends and times, giving you enhanced insights on when to contact your customers, using what kind of language, pitching in which format, etc.

Content Editing & Creation

Written content is the life’s blood of online marketing. Most of the internet is just words placed in a particular order. When writing content for the internet, specific rules must follow any traffic and top search result entries. With AI automation tools for content, you can rely on technology to help you not only finish your blogs quickly but do so in the most precise language possible. The tools such as Grammarly, Wordsmith, Quill, etc., also help you complete regulation sentences while you’re writing emails.

Digital Advertising

Tools like Facebook Ads and Google Ads are responsible for gigantic shifts in customer buying trends. With their machine learning capabilities, they are bridging the gap between customers and businesses more than ever. They do so by using all their data collection might and target ads by their paying customers, mostly businesses, to customers looking for exactly what’s being sold.

The AI in these advertising agents eliminates the time and effort wasted by human resources. This way, you can employ social media’s power to target different demographics like age, location, interests, gender, etc., to make marketing to your crowd easy. These AI powerhouses use NLP or Natural Language Processing to create workable copies of ads with few changes to optimize them for the target audience.

Conclusion

Artificial Intelligence is making lives easier for businesses. It was something that we used to fantasize about in extravagant imaginings not a lot of decades ago. But it is here, it is realistic, and it is automating and streamlining simple to complex tasks that human intelligence was wasted on. It is improving how business is done and at the same time, takes care of customer satisfaction as well.

For further information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog has been compiled by Divyanshu Gupta**

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Effects Of The Ongoing Pandemic On Online Shopping

Impact of Covid on E Commerce

We’re witnessing history being made with the COVID-19 virus running rampant in society. This is an event that children will read about 10 years from now in their History textbooks (or whatever digital medium is the most used by then?).

This global pandemic is of a scale that has brought the whole world to its knees. Its impact has been more than significant, to say the least. The whole world has morphed and changed because of it. Social distancing protocols have made doing business very challenging, no matter what kind.

The worst part of this virus and the disease is that it is silent and goes unnoticed for the most part. You never know where you’ll catch it and when.

So many businesses have suffered because of the pandemic. Restaurants, bars, movie theaters, gyms, and hotels have all dwindled in their turnovers, and the major cities have suffered the most.

The worst part is that there seems to be no defined end that can be projected to this turmoil. That is why everyone has started focusing on alternatives, shutting down their businesses and moving on, or adapting by dealing with losses and trying to keep their head above water. Office workers now have to work remotely full-time. These changes and more have changed the common people’s perspective on daily life too.

The New Normal

Now people hesitate in going out to buy products and daily needs requirements. Shopping malls, grocery stores, and shops are now being completely replaced by online shopping.

Not a long time ago when e-commerce was still a fresh prospect, people used it to buy novelty items. Then came around the wave of online shopping where you could buy practically anything you want online, with lucrative deals on offer. If a piece of clothing doesn’t fit you, you can just have it returned and replaced with something else that does.

Online Shipping Home Delivery
Eventually, the online market place turned into a fully-fledged shop where you could buy anything that your daily requirements dictate. From groceries to fresh vegetables, meat, and dairy products. Everything can be bought online now. And with the new social distancing protocols in place, it’s best to not be surrounded by other people, and restrict your human interaction down to the one delivery executive that brings you your stuff.

The Growing Boom of E-Commerce

From a strictly business perspective, the Indian e-commerce market is projected to grow over its USA counterpart to turn into the second largest online bazaar in the world by 2034. The projection predicts that the market will grow from $30 billion to $200 billion in about 9 years. The top-dogs of the e-commerce game, China are still a little farfetched goal to touch. Sitting on the throne of e-commerce at a value of $672 billion, China is leaps and bounds ahead of their competition.

Panic Buying and Coping with the Virus

When the initial news of the COVID-19 virus started spreading, people everywhere were in a state of panic. With very little information and the threat of death hanging over people’s heads, people started to stock up like it was doomsday.

Even shipping services were suspended in the first wave of total lockdown. That is why, when e-commerce was one of the first services to resume, people started to abuse their wallets and buy as much as they could, because at any time it could’ve been announced that the services are being locked down again.

Panic Buying

It can also be called retail therapy, where people were just calming themselves down by generating dopamine from buying new things. All these factors and more have helped e-commerce in being the next great business to get into. Everyone likes the convenience that buying things online brings.

How Safe is It to Order Online?

According to the studies conducted, the virus can stay alive on solid surfaces from anywhere between 3 hours to 3 days. The studies are still not very conclusive because of the limited time we’ve had with the virus. But regardless, from the time that it takes to package and ship your product (which is now extended because of slow shipping), practically all threat of you catching a virus through your package is minimized.

You should still use an aerosol sanitization spray to neutralize the packages you receive and wait for a few hours before you bring them in and touch them.

Conclusion

No matter how optimistic we get, some things have definitely changed for good. This pandemic may not last forever, but the changes it brings are going to stick around. Some people are now used to the serenity of isolation, and dealing with fewer people, and being in fewer social scenarios.

They are now spoiled for the option of ordering things online and getting things delivered to them at the comfort of their home. These changes make it a good time to get into the e-commerce business. It is the right time for prospective businesses that can sell products online.

For further information on  E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Essentials to Add in a Sales Email to Grab Client Attention

Sales Email to Grab Client Attention

If you rely on the power of sending out mass emails for conversions in your business, here are a few facts. Each of your prospective customers, especially if they are B2B buyers, receives several hundreds of such emails every day.

Out of these, they open a small percentage, read a few of them, and there will be very few instances where they would actually reach and act upon the call of action.

This means that in order to maximize conversions, you will need a better flow in the emails, more engaging language, and lots of other little tools of the trade that you’ll find in this blog.

Below is an example of a typical sales email:

Email Marketing

5 Important Components of a Sales Email

From start to finish, there are 5 things you need to keep in mind when composing sales emails. They are the step by step flow of what a prospect customer reads through, and it goes in the following order.

• Subject Line
• Opening Lines
• The Body
• Call-to-Action
• Signature

All these elements must be thoughtfully constructed, written, and placed in a way that the customer can’t help themselves but go to the next step after the other. This is how we ensure that they reach the call to action, and do call upon the action.

Please note that these aspects are dynamic and ever-changing. What’s a cool opening line today, can come off as corny tomorrow, so take these guidelines with a grain of salt, and be open to improvise.

1. Subject Line

The subject line is the first line of interaction between you and a potential customer. This is where the pros get things done because nailing this first step is so important. If there’s any room for creativity, it’s here. In the subject line, you can deliver value to your customer, making them open the mail in the first place.

It’s important to write the subject line like a real person, and not make it seem like a robotic factual statement of what is actually in the mail. Try to avoid catchy sounding slogans, because they can come off as corny, and be a big turn off for prospect.

A trick that really seems to work is, asking a question in the subject line, which seems personalized for the particular client you’re targeting.

Subject Line

2. Opening Lines

It is very important to know beforehand, what is the best way to address a particular client. Would they like to be addressed by their first name? Do they respond better to formalities like using “Mr.” or “Mrs.”? Are they a figure of authority and would be keen to respond to emails that start by addressing their seniority with “sir” or “ma’am”? These are important things to know because they can make all the difference.

The next step is to connect the context of your opening line to your subject because it is very important to maintain that kind of continuity. When done right, this funneling process should lead them right to conversion of a sale.

There is nothing worse than a bad opening line to turn back a customer. The first line is where you start establishing trust, tell them why you’re reaching out, and then take the first step towards the actual sales pitch.

3. The Body

This is the business end of your email. This is where the action happens, and you pitch them your sale. If a customer gets this far, you’ve already started warming them up towards your product or service. You have taken what was a cold customer and made them read the body of your sales pitch. Good job!

Depending on what you’re trying to sell, or what is the end goal of this sales email, you need to figure out what works best for your particular customer and service. The result could very well be a simple exploratory call by your prospect.

So to achieve this, you need to be thorough about what you do, what problem you solve, and what are the exclusive benefits you provide that the potential client can relate to.

4. Call-to-Action

This is the most important part because this where you are fulfilling the purpose of the email you sent. Now, it is very easy to get this step wrong. Call to action can simply mean a link click, but it has to lead somewhere, where the customer feels like their experience has been satisfactory too, and they come back again.

One can very easily confuse the customer by providing more than goals to their email, for example, a Facebook like, filling up a contact form, buying a product, etc.

Call To Action
The best way to get customers to fulfill the CTA is by making it very clear and simplified what you are asking for. You have room to be creative in making complex requests seem simple here.

5. Signature

The last thing you’re going to put on your sales email is the signature. This is where you put your name and hit the return button, then you put your title, hit return again, contact info, etc. etc. This is the traditional way of finishing an email, and it’s boring!

The signature part is an underutilized piece of real estate on an email, which can be used creatively to improve how you are perceived by your client. Getting creative means, attaching something that shows them more of who you are, or credible sources of third-person views about you.

Email Signature

For example, a good press feature is a great way to establish some clout. Another good way is to provide a YouTube video of something related to your product or service that showcases what you bring to the table.

Conclusion

Writing a good sales email from start to finish is an extremely vital skill to have when you’re relying on the internet to get your business. This guide is a great place to start funneling your potential clients in an organized manner, for turning them from a cold customer who has never heard of you, to a regular client who trusts in your business.

For getting more information regarding Email Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Link Building in SEO

Search Engine Optimization, abbreviated as SEO is the process of boosting a website’s presence on the World Wide Web by improving their Google search result rankings. Google search result rankings are the placement of a website’s result after someone looks up a specific keyword.

Let us see an example. Consider your website is called xyz.com and you sell mobile covers in Hyderabad when someone searches for “mobile covers in Hyderabad” your website should show up in the search results. If your website shows up 7th on the list, for example, your Google ranking for the keyword “mobile covers in Hyderabad” is 7.

Improving these rankings makes your business more noticeable and makes customers highly likely to buy your product, avail your service, or give you that website traffic.

Link Building in SEO1

There are many ways to make your website SEO friendly. It all starts at your website, optimizing it and fixing bugs that can hamper your website’s pages being picked up by Google’s and other search engine’s algorithms, which are constantly changing and evolving.

There are many other vital steps in the process of SEO. One of these important steps is Link Building.

The basic idea of link building is to place links on the World Wide Web that take a user back to your website. This is done by meticulously placing links on third party sites, for example, by hyperlinking keywords to your website on related topic blogs on various blog hosting websites amongst many others.

These back-links are always going to be a relevant way of practicing high-grade SEO for your website, regardless of how many changes the Google algorithms go through.

Backlinks

Like most things on the internet, link building can be done the right or the wrong way. The best way to build links in the healthiest way possible is to do it naturally. This means earning links, rather than buying them. For the long-term viability of your business, you must engage in natural link-building only.

The easy and the wrong way is called black-hat SEO where you can buy links and use manipulative tactics to get the links out there. This tactic can get your website banned from the internet, which is why you want to stay away from these.

Why is Link Building Important for SEO?

As mentioned above, Link Building is one of those methods which are going to be ever gold if you want your website to perform better on the internet. You must build high-quality links, especially in today’s online climate, where quality is everything.

A note from Google says, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”. Here are the essentials to keep in mind when Link Building is concerned.

• High-quality websites, with authority and trust of linking pages.
• Proper and engaging anchor text for incoming links.
• SEO and content optimization for both the respective sites.

Link Building Important for SEO

Strategies and Tips for Simple Link Building

The idea is to get higher ranking for the keywords you’re targeting by getting external websites hosting content similar or related to your product and services, back to your website. There are many strategies that one can employ.

Here are a few Strategies for Link Building:

Blogs, Articles, & Press Releases – The phrase “content is king” is used so much in the digital marketing profession for a reason. High-quality engaging content is the perfect way to pepper-up your customers before they get to your website.

Your customers are already warm towards your product or service if they’ve been reading a related blog or article. The best thing they can find throughout the blog is keywords linking them to your website, where they can avail of the said product or service!

Reviews & Mentions-  When your product or service is mentioned or reviewed by a reputed website, it gives your brand image, an air of legitimacy in the eyes of your customer. This psychology works for almost every business that has a market of consumers buying products and services.

Review websites are gold mines for back-linking your website. If the said reviewer has a large influence on the market, half your job is done right there.

Links form Friends and Family-  When your circle of friends, family, and partners share and link to your site it will increase the magnitude of your presence online. Links from sites and pages that have relevance to your niche will be way more effective than random websites hosting your links.

The Easy & Free Way- Internal Link Building

One underrated way to get your website’s search result rankings up is by employing this super easy method that you have total control over. Internal link building is a method where you inter-link pages in your domain.

To do this, you can make new pages with blogs and other forms of engaging content that redirects people to product pages, or your website’s home page, etc. Since it is under your domain only, you can do it for free!

Here are a few pointers to keep in mind:

• Anchor text of your hyper-links has to be relevant. Anchor texts work best when they are not related to your brand, your company name, or anything unique. They work best when they are keywords that catch people’s attention straight away.

• The page that you’re hosting this content on, has to be of high quality. Google and other search engines will rank these pages higher, only if they are safe, trusted, and of high quality with relevant content.

• It is very important to establish variety when you’re linking pages. Many times when people work on internal linking, they’ll just link keywords to their homepage. This makes it very difficult for other pages of relevance to achieve any ranking.

In conclusion, this has been a fair introduction to the basic tactics and strategies of Link Building. If you are about to start your own link building campaign, one important thing to keep in mind is, THINK ABOUT QUALITY; Quality of web pages that you’re linking to, quality of anchor words, hosting websites, everything.

It is exceedingly difficult to build links that take a user to low quality, under valuable pages. But if you’re working with share-worthy content, link building feels more successful and is much more fun to do!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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YouTube marketing – what and how to include?

YouTube marketing

When was the last time you saw a video on YouTube without seeing an advertisement? Probably never, right? Promoting products on YouTube has never been so productive as it is in today’s world. Almost everyone with access to a smartphone or computer spends some time in the day to watch a video on YouTube. This implies that you are more likely to get traffic by creating videos for marketing your products and services.

Statistics have proved, time and again that YouTube is much bigger than other social media platforms with 500 hours of video uploaded every minute and 2 billion logged-in monthly users. These figures are enough to prove the dominance of video content on the world wide web. Businesses around the world have already started incorporating YouTube marketing in their marketing strategies in order to create high-quality and informative videos about their products.

Youtube Marketing

What Exactly Is Youtube Marketing?

YouTube marketing involves promoting your products or business on YouTube by uploading videos on your own channel or through advertisements. People are more likely to opt for your product or service when they see it on YouTube rather than in a text-based advertisement. As a marketer, this platform allows you to produce quality content that is easy to understand and share.

Creating A YouTube Channel

It goes without saying that if you wish to start marketing on YouTube, you need to have your own channel. Creating this channel is a very easy process, however, you need to ensure that you add relevant images to your channel art along with a well-written description. The description should be such that it should explain your business and the benefits the customer will have after subscribing to your channel.

Creating A YouTube Channel

A featured video is also an important element of any YouTube channel as it is the first thing your visitors will notice before looking at the description of your channel. These videos need to be creative and informative because they help to create an instant impression of your brand on the visitor, which in turn, affects your sales.

Youtube Channel

YouTube Video SEO Practices

Uploading numerous videos on your channel is not going to bring you business if they are not optimized properly. You need to include relevant keywords in your title and description in order to increase its visibility. An easy way to do this without damaging the “creative” aspect of your title is to use high-ranking keywords in the title and placing the additional keywords in the video description.

Below is an ideal example of such an SEO-friendly yet interesting video title:

YouTube Video SEO Practices

Upload High-Quality Videos That Maximize Watch Time & Bring Conversions

Once you are done setting up a YouTube channel for your business, it’s time to upload videos that will bring in potential customers for your brand. Here, you need to understand that if your videos are not goal-oriented, then they will fail to give the desired results for your business.

You need to perform a thorough study of your target audience and demographic before uploading any video. If you are looking to promote your brand, try to make videos that showcase the core values of your business, or highlight the importance of your product in a person’s life.

After you are done uploading your video, keep monitoring metrics like ‘watch time’ and ‘retention rate’ as it will help you to understand the pieces of content in the video which your audience finds interesting. It will also help you to develop goal-oriented and productive videos instead of lengthy and dull ones.

Is Monetizing Ads Worth It?

For businesses that are new to YouTube, monetizing their channel by displaying advertisements in their videos might have a negative impact on the business. This is because most people do not like to get interrupted when they are watching a video as it cuts their attention and they tend to lose their interest in watching that video further.

As a business on YouTube, your aim should be monetizing with the help of lead generation and brand awareness through your videos, instead of pay-per-view ads. However, if you still wish to go ahead with this, wait until you have at least over ten thousand subscribers!

Implementing YouTube Advertisement Campaigns

YouTube Advertising is the best way to showcase your video content in order to maximize your user reach. This type of advertising is done through Google Ads and YouTube implements a Cost-Per-View (CPV) model for this, which means that you pay only when someone views your ad. This helps to control your spending because once your preset daily campaign budget gets exhausted, YouTube will stop displaying your advertisement. Different examples of YouTube ads include Video Discovery Ads, Instream Ads, etc.

Below is the example of an Instream ad:

YouTube Advertisement Campaigns

Conclusion

YouTube, as a marketing platform, has enormous potential in today’s world if you use it correctly. Although it is true that you cannot expect raining views and results every time you upload a video on YouTube, you can surely develop a winning strategy by understanding public interest and by creating engaging content.

For getting more information regarding YouTube Marketing, you may contact us or visit our website www.bmconsulting.in

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Google Advance Search Function Demystified

Have you ever searched on Google, of course, you have and with you, over 1.5 Billion people do that every day?  But with such a big number of searches there all almost Trillions of web sites and blogs on Google, which makes it a hefty task to get the right blog post, websites, products or anything that you are looking for.

But no more wasting of time, bouncing from one page to another. With Google Advance search function you can quickly find the right resources that you are looking for.

Here’s how it works, if you type in a specific word or function before your “search query” you filter down unwanted search results and brings out the appropriate website and blogs for you.

So now let’s dig deeper and look for some of the most important function that you could use while searching-

 

Quotes:-

By simply adding quotes (“”) around your search query you trigger the Google search to look for the exact phrase that is between the quotes which give you super-specific results for your query.

For Instances: – “bicycles for teenagers” will give you an absolutely those results which have the exact phrase in them.

If you are still not happy with the result you can use another function like “or”

Or

The word “or” is used for giving options to anybody & in terms of Google search it almost the same. When you use “or” between any two phrases, it indicates the search engine to look for either of the options. You can use this function when you have confusion between words or phrases.

For Instances: – “bikes or bi-cycle” which will show results for both terms.

Minus Sign (-)

The Minus sign function can be used when you are searching for something but want to remove certain search terms from the results.

This function helps you to reduce your search time by a big margin, as all the unwanted search terms and phrases could be directly removed.

For example, “Photo Editing Software-Adobe Photoshop”, this search query will indicate Google that you want to see photo editing software but not by Adobe Photoshop.

City city Function

This is an amazing function if you are a traveller or looking to travel from different cities. It enables you to simply type the names of the two cities and all the flights & trains going between those cities will appear. Isn’t that cool, as it saves up time of looking for airport names, timings and station codes?

For example, just type in “New Delhi Mumbai” and bingo! You have all the trains and flight results waiting for you.

Link

By simply typing in “Link:” Before any URL you direct Google to show up pages which are only connected to the particular URL.

For example, when you search Link:amazon.in, will show all the pages linked from amazon.in

The best thing about this function is that you can use it with other function as well.

..

This seems a tiny function but trust me it does an excellent job when you are searching for a product.

You can use this function between two numbers and get specific products For Instances, Search for Men Jeans Rupees 500..1000 Rupees, and there you find your perfect pair of jeans.

Map

This function enables you to search only for Maps for a location.

If you use “Map:Location” in the search query it will filter it down to only the location with its Map.

Example, Map:Bandra will show you the map directly without directions.

Cache

This function is not for everyone but for those who want to see last time visit on a particular website and its source and cache snapshot.

Just type in cache:abc.com and you will see the results on the top of the screen.

Stocks

If you are a stockbroker or even an investor, to keep a close watch on share prices can be a tough task. Rather than, opening different apps or signing in, Just Google the Company name by Adding “Stocks: “before it and see the real-time prices on the go.

For Example, Stocks: DLF and the results are in front of you.

 

*

By putting in an asterisk before your search query, you can search a specific phrase in an article or a blog post.

This can be useful for searching for any news, important dates or occurring and even blogs.

For Example:- *If you don’t ask, you don’t get it.

In

The in function can be used if you are looking to convert any measurable unit. Just write “In” Between the units and you will see the results.

For Instances, Pounds in Kilograms, and you will the conversion metric of both the units.

Weather

As the name suggests, this function helps you to see the current weather and forecast of any place on the world.

Just type, “weather:NewDelhi” and the weather report will be in front of you.

File Type

This function enables you to search for files on the internet with a specific extension.

Do you remember searching for a jpeg image and once you search you get so many results with png, tif or even HTML format.

But with this function just type the name following with Filetype or Ext function and the results will show the exact file type you are looking for.

For Instances, SEO filetype:jpg/ SEO ext:jpg

Source:

This function searches for mentions of a query in a certain news source.

It allows you to refine your search to a specific topic from a specific channel or media house.

For Instances, New Gadgets source:Digit will give you results from Digit Magazine only.

Allintitle:

This function shows results that have by searching your query in the title tag of their site.

You should use it when you want content with specific titles, such as blog posts or articles. This is especially useful when you want a specific page like a blog post.

For Example, allintitle:Digital Marketing Hacks will search for the exact title.

Intitle:

This function enables you to search for a single term in the title of a page and the other part in the body of the page.

This can be very useful when you are searching for something which is super-specific.

For Example, intitle:SEO Neil Patel  would return results that have “SEO” in the title and “Neil Patel” in the body content

Inblogtitle:

It works almost the same as “allintitle” Function but only searches for blog title to look for.

This is useful when you want results that only include blog posts with a certain word in the title. This ensures that you don’t get news stories or other content formats. Be you have to put your phrase in quotes.

For Example, inblogtitle: “SEO tools in 2020” would show search results that include blog posts with this title

Allinurl:

This function returns search results that have your entire search query in their URLs.

This can be useful when you want to find a specific URL that you know includes one of your terms.

For Example, allinurl:PPC Marketing will search for a website having the whole phrase in it.

Inurl:

By using this function you can easily find out an URL which contains a specific word that you are looking for.

This function differs is a bit  from the “allinurl:” function as it only searches for one word in the URL rather than the whole query.

For Example, inurl:SEO TOOLS, would return results of URLs containing the word “SEO” and that has “TOOLS” somewhere in the content of that URL

Related:

Probably one of the most common and useful functions is related function:  It allows you to see results that are similar to the URL that you search.

This is great for finding sites that are somehow related to your query which can be used for competitor analysis as well as for inspiration from other related websites.

For Example. related:pexels.com would show results that are similar news sites

Info:

This function gives you some vital information about your searched domain. The given information includes similar pages, linked pages, pages with a similar domain, Cache information and URL information etc.

It’s useful when you want to do competitor analysis or simply want to dig deep into a website. You’ll have to follow the links provided after you type the query to get the information.

For Example info: amazon.in would give you information on Amazon India website.

Define:

One of the simplest yet vital functions in Google Advanced Search, the define: function shows definitions of a specific phrase or word.

This allows us to search for the word quickly and without signing up to different online Dictionaries.

For Example:- define: empathy would give you a dictionary definition of the word

Now by using the above strategies searching on Google is not a tiresome experience but a fun experience.

For getting more information regarding the Shopify store setup, you may contact us or visit our website www.bmconsulting.in

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INCREASING ECOMMERCE REVENUE BY TEN TIMES – A CASE STUDY

Digital Marketing Service for Gofiltr by BM Consulting

INCREASING ECOMMERCE REVENUE BY TEN TIMES - A CASE STUDY

About The Client

GoFiltr is a California based company that was developed with the intention of offering an ultimate hydration experience to the people. The founding members of this company were aware of the fact that most of the bottled alkaline water was prepared without any scientific knowledge of alkaline water and its effects on the human body.

GoFiltr’s range of alkaline infusers helps you to prepare all-natural, anti-oxidant, mineral alkaline water with electrolytes in minutes. GoFiltr Alkaline is compatible with most reusable water bottles and lasts very long as you can just refill the bottle instead of buying a new one from the market. GoFiltr Alkaline is an ideal way to infuse your water with vital minerals and electrolytes and increase its pH up to 9.5 in minutes.

Why Did The Client Choose Us?

In the initial stages, GoFiltr had to compete against well-established competitors in the market who sold bottled alkaline water. The client was advertising the product through shopping ads but failed to reach the expected sales figure due to high ACoS.

BM Consulting took up this challenge and designed strategies to bring down the ACoS and thereby improve the performance of the shopping ads. BM Consulting started working with them from December 2019 and since then the client’s sales charts have seen an upward trend.

Past Data Research Proved To Be Helpful

The client had already been running Shopping Ads, which meant we had a lot of data to explore and study in order to come up with new strategies. Our team spent a good amount of time in studying this historical data which later helped us to experiment with different bidding strategies.

The below graph offers a glimpse of the client’s performance before they started working with us. As you can see, the cost was very high ($2874.07) as compared to the revenue generated ($1331.22) in the period from Dec 2018 to March 2019.

Past Data Research

Implemented Multiple Strategies To Find The Most Productive One

The conversion rate was very low as compared to the advertisement cost when we started working with GoFiltr, hence we needed to take immediate measures to improve overall account performance in the long run. Our team performed detailed research of the target demographic in order to understand their buying patterns and perform keyword research. We tried multiple Google Ads Bidding Strategies that allowed us to zero in on the one that gave great results.

During the period between Dec 19 to Mar 2020, we succeeded in bringing down the ACoS from 215.90% to 30% and increased the ROAS by 10X. We did this by utilizing a manual bidding strategy and introducing a Smart Shopping campaign. We also created a Brand Search Campaign to push sales further.

Strategies for Adwords

It is clearly seen from the above graph that sales increased during the period from Dec 2019 to Mar 2020. In this period, the total revenue generated was $13390 against a cost of $4016.87.

During the campaign, we continued to monitor and optimize the campaigns, created new campaign types and kept checking on negative keywords to control irrelevant traffic and prevent wasted spend. Google Smart Shopping also gave us an opportunity to reach a larger audience and convert them into potential customers.

We Delivered Exceptional Performance Even During The Pandemic

The client decided to limit the daily budget from April 2020 due to the COVID-19 pandemic. Due to this constraint, we had to pause some campaigns which were costing more, while in shopping campaigns we disabled a few low-performing products. In spite of such conditions, the remaining campaigns performed exceptionally well and delivered great results, which can be seen from the graph below.

Adwords Performance During The Pandemic
Before:
Date Range – Apr 2019 – Aug 31 2019
Cost – $3339.05
Revenue – $3662.13

Adwords Performance During The Pandemic
After:
Date Range – Apr 2020 – Aug 31 2020
Cost – $1678.64
Revenue – $9795.14

 

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to GoFiltr long enough to continuously monitor and test their advertisement campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of GoFiltr in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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A CASE STUDY OF GOOGLE ADVERTISING FOR GLOBAL BRAND OF DOG ONESIES (USA, CANADA)

dog onesies case study

BM Consulting developed a cost-efficient approach to maximize sales and brought down the cost/conversion by a healthy margin as compared to the client’s performance in 2019.

Our efforts resulted in

– bringing down the cost/conversion rate by 7.24%
– increase in conversion rate by 5.65%.

About Shed Defender

Shed Defender is a global brand for dog onesies in the USA, Canada and other parts of the world. Their mission is to keep creating products that promote a happy and healthy lifestyle for dogs and strengthen the bond between people and their pets.

Shed Defender always believes in making a difference, which is why their dog onesies are stitched from a fabric that is made from recycled plastic water bottles. This eco-friendly fabric is breathable, durable and stretchy which helps to keep the dog comfortable at all times.

Shed Defender products have helped to reduce dog anxiety and even helped with different medical issues so much so that they have proven to be an ideal alternative to the medical cone. Shed Defender products enable the owners to spend quality time with their dogs and form an everlasting connection with them.

Why did they choose us?

In the initial years, Shed Defender was the only brand that sold dog onesies in the American market. However, as the product gained popularity among the masses, many other competitors emerged which led to a negative effect on their sales. Shed Defender’s on-page ad position began decreasing and higher competition for search terms led to an increased expense against a poor return on investment.

With the help of systematically designed campaigns that targeted specific keywords and products, BM Consulting was able to increase the client’s brand awareness and click-through rate along with a decrease in the CPC.

Case Study Adwords

We started working with Shed Defender from the month of April 2020. The dotted lines represent the time frame from April to August for the year 2020 while the bold lines represent the same time frame for the year 2019.

A Streamlined Approach added More Sales at Fewer Costs!

We rebuilt the client’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics and interests (excluding non-performing locations, focusing more on location which is more likely to provide better ROI). As a result, Ad engagement began increasing which lowered the cost-per-click for the client’s Ads.

An in-depth product analysis helped us to target locations and products that gave better ROI in order to maximize sales. This approach not only ensured a rise in sales but also reduced unwanted spending on standard shopping campaigns.

A “Tried and Tested” Approach increased reach and helped in driving product sales!

Shed Defender had its own brand campaign from the beginning, but BM Consulting understood the need to refine it and improve its conversion rate. In order to reduce unnecessary spending, we revised our strategies to focus on areas that required greater attention to bring in sales at reduced spend. Daily segregation of negative keywords also assisted in reducing the unnecessary spend.

Relevant Ads Increased The Click-Through Rate

We created non-brand search campaigns with maximum conversion bidding at a low budget that targeted only 6 locations to reduce the competition. A responsive search ad within this non-brand campaign helped us give better ad impressions as we focused on all keywords in the 10 headings which are likely to perform well. By making the Ads relate more to specific keywords and only a few locations targeted, the click-through rate started improving immediately.

Google Ads Case Study

As seen in the above graph, the cost/conversion rate decreased from April 2020 to August 2020 as compared to the same time frame in the previous year.

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to Shed Defender long enough to continuously monitor and test their digital marketing campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of Shed Defender in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Photography tips for your Shopify product detail pages – How to Manage Without the Expensive Gadgets

product photography

The product image of any Shopify Store is the primary thing to create an impression on the buyers. It describes the look, shape and size of the product. If you are going for photography, the following thing you should consider :

  • High-quality image
  • White background
  • Easy to zoom
  • 80% area covered by product
  • Multiple images from all side
  • One main image

Don’t worry if you don’t have a professional camera. You can also do it from your smartphones.  Professional photography cameras are more expensive. New store owners have not that much amount of money to spend on these things.  You can also take high-quality product photos without a professional camera. Here you will learn step by step to take a high-quality image using a smartphone:

Choose Your Smartphone

smartphhone

Nowadays a good camera quality Smartphone available at most of the people. First set the camera to a higher megapixel. At least a 12-megapixel camera phone you can use for this photography. A phone flashlight is not sufficient for proper lighting. You should use an external source of lighting for better results.

Use a Room with Good Lighting

Find a place at your home with a well-lit window. It will be better if your room has a large window. If proper natural light not coming into your room, then you can also use white electric light.

Set Your table

table set up

Position your table in such a way that light directly focuses on your table. Create a wall-like structure from one side of the table. You can make it using cardboard or plywood. Select one large white chart paper and set it to the table. Fix chart paper on the table in such a way that half of the paper covers vertical and half horizontal. You put your product horizontally and make sure no shadow form.

 Get a Mini Tripod

mini tripod

A static camera captures a good quality image. It is very difficult to make your camera static by holding with your hand. Tripod is a phone holding tool. It is available in different sizes. If you have a low budget, then you can also use a mini tripod. The difference is, a mini tripod will able to adjust the smaller height. But you can still get the required height. Just keep your tripod on another table or whatever things you have. Multiple adjustment features come with a tripod. You can easily adjust them and capture images from different angles.

Set Up a Diffuser Sheet

Sometimes natural sunlight too bright. High brightness not good for photography. It affects the image clarity. The diffuser sheet reduces the brightness level of the light coming from the sun. Some homemade alternatives you can use as a diffuser. Wax paper and shower curtain also reduce the brightness level. Select your best diffuser and set it as per requirement.

Now your photography set up is ready. But some more things you should consider for store images. Your online store visitor wants to see your product from all sides and different angles. Take multiple photos from different angles for better understanding. They also want to see product uses. Try to add images with their uses. For example: cloth with a model, curtain with a window, a juicer with fruits etc. You can also add dimension image as the last image of the Shopify product. In some cases, the image background looks gray. Use photoshop or other photo editing tools and convert background gray to white.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Increase Your Product Discoverability In The Overloaded Market Of Amazon

For an e-commerce portal that generated $75.5 billion in sales in the first quarter of 2020 and has over 2.5 million active sellers across the globe, it is safe to say that there is bound to be a cutthroat competition when it comes to selling your product online on Amazon. While it is true that there are a lot of elements that contribute to the selling of your product, product discoverability is something that plays a major influence in your overall sales.

Product discovery is the process of customer coming to your online store and discovering a product he wants to purchase. The time it takes for this process to happen is known as ‘product discovery time’. This particular process plays a vital role in your business because if a potential customer is not able to find your product, then all your advertising money and efforts will go in vain.

It is possible to increase the discoverability of your product after making a few changes to your Amazon product page. Making these changes will make it easy for your customer to find your product, which will, in turn, boost your sales. Let’s have a look at them below:

  1. Give A Descriptive & Informative Title To Your Product: Your product title will always have an impression on the potential customer, hence it is of paramount importance that you give serious thought to the product title before finalizing it. Perform detailed keyword research to identify the top keywords that set your product apart from the competitors.

 

Try to figure out what kind of search terms people would use while searching for your product and try to incorporate them in your title in a productive way. However, you need to be cautious that you do not stuff your title with keywords as it can have a negative impact on your product ranking.

 

  1. Write Detailed Bullet Points: Bullet points are an important entity for product discoverability because they highlight the important features of your product in a crisp way. Most customers do not have the time to scroll through the product description or your Enhanced Brand Content. They want information which can be absorbed quickly without wasting much time. This is where bullet points come in the picture.

 

A quick look at the bullet points is enough to provide a potential buyer with all the information he needs. You can make use of these five bullet points to tell about what your product is made of and how it will help to solve a particular problem.

  1. Add Variations To Your Listings: Including product variations in your listings is important because it not only boosts your rank but also allows you to address a large group of people. Variations permit a seller to showcase different colours, sizes and flavours of the same product to the potential customer.This enables the buyer to choose the variation of his liking, thereby increasing the chances of purchase.

 

 

  1. Use High-Quality Product Images: They say that a picture is worth a thousand words and this saying is true when it comes to online shopping. Enhanced product images create more impact on shoppers than an articulate product description. High-quality images play a major role in deciding the Click-Through-Rate (CTR) of your product.

 

Amazon allows you to add up to nine images, which gives you a lot of choices to showcase your product in a unique way so as to appeal to the customer. Use high-resolution images of your products and make sure that they are photographed from different angles. Being creative during the product photoshoot will greatly help in enticing the potential buyer.

 

 

  1. Get Positive Customer Reviews & Feedback: Products having good ratings (four-star or higher) are bound to climb up the Amazon SERP and hence it is very important to regularly check your product reviews and act on the negative ones. Communicating with the customers who have given negative reviews will help to build trust and will also showcase your values of putting customer satisfaction at the forefront.

 

Seller feedback is also an important entity because it plays a major role in winning the Buy Box. You can start by reaching out to your regular customers and ask them politely to write about what they think about you and your product. There are a lot of feedback tools available as well that automatically remind the buyer to post a review once their purchase is complete.

To be frank, there is no fixed strategy which can help you boost your product discoverability. Amazon is a crowded marketplace and hence you need to keep improvising your product title, images and content so as to make your product discoverable. Incorporating these changes in your product page will surely contribute to boosting your sales.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

 

 

 

 

 

 

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