Category Archives: Content Marketing

Photography tips for your Shopify product detail pages – How to Manage Without the Expensive Gadgets

product photography

The product image of any Shopify Store is the primary thing to create an impression on the buyers. It describes the look, shape and size of the product. If you are going for photography, the following thing you should consider :

  • High-quality image
  • White background
  • Easy to zoom
  • 80% area covered by product
  • Multiple images from all side
  • One main image

Don’t worry if you don’t have a professional camera. You can also do it from your smartphones.  Professional photography cameras are more expensive. New store owners have not that much amount of money to spend on these things.  You can also take high-quality product photos without a professional camera. Here you will learn step by step to take a high-quality image using a smartphone:

Choose Your Smartphone

smartphhone

Nowadays a good camera quality Smartphone available at most of the people. First set the camera to a higher megapixel. At least a 12-megapixel camera phone you can use for this photography. A phone flashlight is not sufficient for proper lighting. You should use an external source of lighting for better results.

Use a Room with Good Lighting

Find a place at your home with a well-lit window. It will be better if your room has a large window. If proper natural light not coming into your room, then you can also use white electric light.

Set Your table

table set up

Position your table in such a way that light directly focuses on your table. Create a wall-like structure from one side of the table. You can make it using cardboard or plywood. Select one large white chart paper and set it to the table. Fix chart paper on the table in such a way that half of the paper covers vertical and half horizontal. You put your product horizontally and make sure no shadow form.

 Get a Mini Tripod

mini tripod

A static camera captures a good quality image. It is very difficult to make your camera static by holding with your hand. Tripod is a phone holding tool. It is available in different sizes. If you have a low budget, then you can also use a mini tripod. The difference is, a mini tripod will able to adjust the smaller height. But you can still get the required height. Just keep your tripod on another table or whatever things you have. Multiple adjustment features come with a tripod. You can easily adjust them and capture images from different angles.

Set Up a Diffuser Sheet

Sometimes natural sunlight too bright. High brightness not good for photography. It affects the image clarity. The diffuser sheet reduces the brightness level of the light coming from the sun. Some homemade alternatives you can use as a diffuser. Wax paper and shower curtain also reduce the brightness level. Select your best diffuser and set it as per requirement.

Now your photography set up is ready. But some more things you should consider for store images. Your online store visitor wants to see your product from all sides and different angles. Take multiple photos from different angles for better understanding. They also want to see product uses. Try to add images with their uses. For example: cloth with a model, curtain with a window, a juicer with fruits etc. You can also add dimension image as the last image of the Shopify product. In some cases, the image background looks gray. Use photoshop or other photo editing tools and convert background gray to white.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Email marketing for the Shopify Stores

Shopify Email Marketing

Nowadays email marketing is the key to your e-commerce success. Most of the online stores you need another platform for email marketing, But Shopify provides this feature free with your store. It makes it easy to see your user email ID and send them as per requirement. When you create a Shopify store, you can add a visitor subscription feature. If someone visits your store and enter their email ID, then this store feature collects it.

Build ongoing customer relationships with email marketing: A good relation with your visitor may convert into a buyer. Email helps users to understand your product and offers. It is the best channel for maintaining and strengthening customer relationships. Most of online consumers prefer to buy new products from brands that they already know. Email Marketing creates brand awareness for these people.

Types of email marketing you should use for Shopify Store: For the best result of any email first, you have to know the right time to send emails. Marketing funnel defines the different phases of your website visitors.

Marketing Funnel

 

Every phase has its own importance. If you are planning to create an email for the audience which are in the brand awareness phase. You have to create an email in which you will mention the importance of your product, benefits, uses, and how it is different from other products. When visitors go downward in the marketing funnel, you should include discounts and offers in email. We can divide Shopify Email Marketing as follow:

Transactional Emails

The study found that the open rate of transactional emails 47.1%, which is nearly double of non-transactional emails. This is an important email for your buyers. When a visitor starts the purchase process sometimes they unable to complete. It may happen due to low internet speed or any other reasons. In this case, email reminds your visitor of the previous activities.  You can mention that product detail as well as other related product to convince them. Here you can also mention all answers, that can create in a visitor’s mind.

When someone completes the buying process. You should send the transaction detail of that product. Here you should mention the buyer name, address, expected delivery date and link to manage their order.

A shipping confirmation email is also important to create the trust of your brand and convince them for future buying. If the order is cash on delivery, this email helps to plan buyers accordingly.

Abandoned Checkout Email: In buying process customer provides their detail information to Shopify Online Store. When they go to the next page of the checkout and don’t complete the order. It may happen due to technical issues or visitor’s distractions.  Finally, their cart is stored as an abandoned checkout. Then with the help of email, you can remind them about the last store visit and convince them to buy that product.

Promotional Emails

If you added new products to your online store. This email aware of your website visitor about the new products. Promotional emails encourage to buy products. The buyer likes offers and discounts. If you have an email list, then you can easily show your offers to the relevant audience.

Some products people buy in a particular season only. If you will able to show your products in a particular season then it will be plus point to improve your sales. For example, most people buy jackets in the winter season. So you should create an email template for the jacket and send this email at the beginning of the winter season.

Lifecycle Emails

It is one of the powerful email marketing. In this email first, you have to analyze the customer activities. Right email at the right time is most effective to convert them into a buyer. Welcome email, cart abandonment emails, second-order emails are examples of these emails.

Shopify Email

Email marketing feature available at the marketing section of your store account. Just login and choose your best template. Shopify offers a variety of templates and editing options for your suitable products. This email marketing features free until October 2020. Start Now!

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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Basics of Shopify and Its advantages

Basic of shopify

Shopify is one of the best online store builders. This platform is designed for businesses of all sizes. Now the situation is changing due to pandemic and market demand. Most of the people are interested to buy products online. Therefore it is the right time to expand your business with an online store. If you are thinking to sell your products online then it is the easiest and relevant for you. Shopify has many advantages. These are as follow :

Highly Flexible Platform

When you create your own online store. At the back end of your website, Shopify offers a verity of tools for customer service, inventory management, marketing, reporting, shipping, social media, and much more. Due to the highly flexible platform, Shopify enables you to choose many tools as per your requirement. These tools automate your e-commerce business and make online store user friendly.

Tremendous Speed and Security

A good for any online store is important to engage the customers. Shopify offers high page loading speed. You can quickly change or edit your products. Shopify provides the best security at its back end and payment process. Customers return back if they will face trouble while payment, therefore a safe payment is necessary to convert your store visitor to a buyer.

Suitable For All Types of Businesses

It allows almost all products to show on your online store. If you are already selling products from your physical store, you can select that product also to sell from an online store. Sometimes your selected product not in demand, in that case, you can easily change your category and upload products accordingly.

Beautiful Themes

To enhance your website design and structure a relevant theme needed. Themes are available to optimize your website across various industries including clothing, Home & Kitchen, Electronics, jewelry, etc. Both free and paid themes you can get from a large collection. Initially, you can start with free themes.

24X7 Customer Support

Shopify offers wide customer support features via email, phone and live chat. The automation tool allows users to know things with a quick response. Shopify is a team of knowledgeable person that provides fast and helpful support any time.

Shopify products

Shopify offers multiple features a single platform. These features make it easy to manage your online business. Different types of online store data you can see easily. It also helps to compare the data and decide future planning accordingly. Some important features are :

Manage Buyer Order

Orders option available at the back end of the Shopify store. Here you can see order ID, order date, fulfillment status, order amount, payment status and delivery method. You can easily fulfill and change your order status.

Organize Your Products

Shopify allows you to change product title, description, image etc. One product has many variations, therefore you need to group these products. You can use multiple variations with different prices. Here each variation has different SKU but the same title and description. Grouping of variants enhances the user experience.

Set Up Shipping Rates

The shipping rate depends on product size and delivery location. If you are selling in the same region then your delivery processing charge will be minimum. In this case, your shipping charge will be minimum. Most of the customers like free shipping. You can add shipping charges with product prices to increase visitor interest.

Store Analytics

It shows your online store data.  Here you can see total sales, total orders, returning customer rate and many more. Shopify shows data with graphs so that you can easily compare the previous data. Report section also available to download the performance report. These reports help you to understand the plan for the future.

Campaign Creation

This feature allows you to create ads for your product. If your product reach is small then ads will help you to show your products to more audiences. The campaign shows your ads to the relevant audience. For a new online store, this is the best option to generate sales. Ads CPC(Cost Per  Click) depends on your bid and ad quality. Ad quality can be improved by improving product information.

Track Your Stock

Shopify tracks the live activity of your online store. Any time you can check your current stock. It informs sellers to increase the stock of particular products. You can also find which product is generating a good sale. If you don’t update stock, you may lose your sale.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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Headlines and their importance in driving traffic – social media posts, landing pages and banner ads

Let us consider that there is a seller who sells fitness shoes that are incorporated with modern tech to make your workouts more easy and informative. Now suppose this seller wants to advertise these shoes on some social media platform and he needs to choose one headline from these two – “Shoes That Improve Your Workout” or “Fitness Shoes That Feature Perfect Blend Of Comfort & Technology”. Which headline do you think will make more impact?

The problem with the first headline is that even though it tells that the shoes are meant for your workout, it fails to highlight the importance of the modern technology used in these shoes. The second headline, on the other hand, clearly conveys that these shoes are meant for your fitness regime and offer you comfort along with technology. Naturally, the latter makes more sense and is bound to generate more leads than the former.

David Ogilvy, who is regarded as the Father of Advertising, once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” A crisp and informative headline will not only make your content worth reading but also shareable. Be it on a banner ad or a landing page, a succinct headline is a key to attract your target audience. Here are a few tips that can help you to write a good headline:

  1. Never ignore keyword research: Keywords are the fuel for any search engine and it is these words that your potential customers enter while looking for the product they desire to buy. Spend some quality time doing research on the specific keywords or phrases your target audience uses to look for products pertaining to what you are selling.

A headline should always be infused with keywords that have maximum search volume and showcase your needs in an effective manner. As a matter of fact, there are numerous people out there who will share your post the moment they find your headline catchy. You need to sound unique as well because there are many other businesses that are in the same field as you and post almost similar content every day. But, if your headline sounds bold and intriguing, you are sure to woo the customers to your website.

  1. Create a sense of urgency: After reading your headline, a reader should feel like they need your product more than ever and that they should act immediately. A headline that creates urgency is bound to pique the interest of the visitor. You can make use of words like “Now” or ‘Today” in your headline along with the promise of a benefit to get an immediate response. For example: “7 Things You Can Do Now To Increase Your Website Traffic”

Another approach towards creating urgency is by showing a negative consequence in your headline. For example, “5 Mistakes You Are Making While Writing A Headline”. This title makes the visitors want to read the blog to avoid or rectify the mistakes they are making while writing headlines.

  1. Avoid writing misleading headlines: If you wish to develop a relationship with your audience, then you need to be transparent about what you write. A misleading headline that does not relate to your content will displease the readers and they might never come back to your brand even in the future.

Whether it is a social media post or an online advertisement, your headline should be precise and clear. The title should be so crisp that just once glance at your headline and the reader should be able to understand what kind of information he will learn or solutions he will find to his problems. Take a look at the example given below. The heading efficiently conveys that the reader will get to know how to write LinkedIn articles that are shareable.

 

  1. Use numbers wherever necessary: Headlines that contain numbers perform better than the normal headlines because the content belonging to such headlines is considered to be a quick and easy read. Using a small number will show how short your post is and using a high number will tell how detailed the post is.

Research has shown that an odd number generates 20% more traffic than the even number as it quickly grabs the reader’s attention. Also, numbers take less space which comes as an advantage when you are walking on a tight rope when it comes to the total characters for a headline.

  1. Write multiple headlines before choosing one: If you are waiting for a great and productive headline to pop up in your mind and then write it down, then you are probably wasting a lot of time in this process. An effective headline is the byproduct of numerous permutations and combinations before you find ‘the one’.

For an article or online advertisement, you should be ready with at least ten headlines or more. Think and figure out which of these headlines is best suited for your target audience and use it on social media. If you see that it is creating engagement, then you can use it on your banner ad or even on your landing page.

Writing a headline for your blog or social media post is nothing short of an art. You need to be at your best while writing a headline because this headline is going to be the gateway of your post for bringing in clicks and conversions. So, the next time you start brainstorming about a headline, make sure that you apply the tips mentioned above and make it more click-worthy and meaningful.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Title Optimization on Amazon – Tips to Take and Mistakes to Avoid

Title optimization

The product title is the most important part of the product listing. On the product detail page, it shows at the top. It also shows on the Search Result Page(SERP) below the product image. It briefly defines the product. The title text size on product detail page greater than other text because it attracts users to understand the actual product.

Therefore we have to optimize the title of every product. The title must be descriptive so that users can identify the product in no time. Amazon gave some guidance to optimize the product title. Tips to take to optimize the product title are as follow :

  • It should be short and descriptive.
  • Arrange the information in a proper sequence. Brand Name > Color/Flavour/Variant > Size/Quantity>Keywords. As an example, if you’re selling men’s shirts, the product title should look something like this: Van Heusen Men’s Checkered Slim Fit Casual Shirt.
  • Capitalize the first letter of every word except ‘and’.
  • Use the numeric value for size or quantity. It looks more attractive.

Amazon Title

A seller should also avoid mistakes and violation of Amazon guidelines:

  • The maximum character used in the title should not be more than 200.
  • Avoid using special character i.e.  ‘*’, ‘@’, ‘&’ etc. Not use ‘&’ in place of ‘and’.
  • Avoid putting promotions, prices, symbols in the title.
  • Capitalization of every single letter violates Amazon’s guidance.

These are some important tips you should consider to optimize your product title. Use most of the primary keywords in the title. It improves your organic ranking as well as Ads quality score.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Email marketing for the eCommerce business industry

Email marketing is an old school method of digital marketing that has not lost its significance even in today’s world. This method of marketing has proven to be reliable as well as profitable means of getting sales for numerous online retailers across the globe.

Email marketing helps you to develop meaningful relationships with your existing customers and allows you to gain their trust. You can use this technique to create awareness about your latest offers and products among your customers. However, this is just one side of the coin. Email marketing does have its own set of drawbacks that can catapult you back to the start line if you do not address them properly.

Even though sending a quick email is free of cost thing, launching an email marketing campaign can get pricey. In addition to this, if your emails are not properly designed and do not target the proper audience, it might affect your business in a negative way. To prevent this and to make your email marketing campaign impactful, the following is a list of few changes that you can incorporate in your marketing strategy and boost your conversion rate:

  1. Create a buyer’s list: It is pivotal to have a buyer’s list for online sellers because it allows them to know different things about their customers. For instance, having a buyer’s list will give you the names of people who have already bought from you and are willing to spend on your brand.

This list will also tell you about the interests and buying patterns of your customers. You can use this information to avoid sending unrelated emails and offers to your customers. You will be able to send relevant emails to the right person and it will help to increase your open rate. In addition to this, people will stop marking your emails as spam and your deliverability rate will also increase.

  1. Send A Welcome Email: Just like we feel impressed and flattered when someone welcomes us in person, customers who are new to your brand feel connected when you send them a personalized welcome email. Though you can have a pre-written auto-generated welcome email, personalizing it with your subscriber name helps to build a one-to-one relationship with them and increases their engagement in your brand.

You can customize your welcome email by offering a discount coupon for the newcomers or you can pitch in some free content about your business that makes them go through your website. As a precaution, avoid asking for personal information in the welcome email as the customer might get suspicious and may never come back.

  1. Set Up Abandoned Cart Emails: According to a study, around 70% of shoppers abandon their carts at checkout. Abandon cart emails are a perfect choice for reminding your customers that they have not yet completed their purchase and bring them back to your site to complete it

Abandoned cart emails are profitable because you send them only to those customers who have shown buying intent from your brand. You can entice your customers into completing the purchase by adding a discount coupon in your email. Also, the timing of sending these emails affects your conversion rate. An abandoned cart email sent in the first 30 minutes increases your chances of conversion than an email sent later.

 

  1. Keep A Mobile-Friendly Layout: In today’s world, people prefer doing most of their work-related tasks on-the-go and checking emails is no exception to that. Mobile devices are the handiest and widely used means of checking emails and account for almost 46% of all email openings. For this reason, you need to create mobile-friendly email campaigns that are easier to read.

While designing a mobile-friendly email, you need to ensure that your layout does not require the customer to pinch and zoom the content in order to understand it. Try to develop a crisp and innovative design that your customers will find easy to interpret. To do this, you can use the pre-existing template or you can create a new one with the help of an external tool.

 

  1. Offer Loyalty Benefits: Regular customers are a dependable source of income for any business, especially in the eCommerce industry. If a group of people is buying your products frequently, then it shows that they have faith in your products and they trust your brand. It is your duty to do something special for this group in order to strengthen the relationship.

 

Loyalty programs are the best way to honour the trust of these customers. You can develop customized email campaigns for your regular customers and shower them with benefits that would make them continue on their shopping spree with your brand. Making such customers aware of their special status will also encourage them to spread the word about your brand, which will indirectly boost your conversion rate.

  1. Keep Testing Your Email Campaigns: Email marketing is something that can become redundant after a while. If you stick to the same design, content and promotional offers, people will get bored with your brand and will move on to a new one. To avoid this, you need to constantly change your email campaigns according to the market scenario, buying patterns, technological advances etc.

You can improvise your email by changing the text in your mail or by using innovative images that steal the attention of the customer. Whatever changes you make, test your campaigns regularly in order to find the most profitable one for your business.

Conclusion

Email marketing should be the top priority for an online retailer. If you have been using email marketing to increase your business, try to incorporate the above-mentioned ideas into your strategy to make it more productive and dependable. Always remember this proverb when it comes to marketing – “old is gold”. Even in these times where Facebook, Instagram marketing is on the rise, a well-designed and well-directed email marketing strategy will never miss its target.

 

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How to Create a Sustainable Marketing Plan?

When we are talking about Sustainable Marketing it essentially means creating a marketing strategy which has a sustained impact on the company’s performance and a plan which continuously improve and maximize the results. On the other hand, an unsustainable marketing plan is more focused on generating results quickly without any additional benefits.

It is quite surprising to see companies so focused on short-term gains by creating a detrimental effect on long-term growth.  Of course, generating sales is essential for growth but traditional marketing strategies restrict you to get additional benefits like creating awareness, building brand or creating goodwill in the market.

But the marketing world dynamics are changing at a very quick pace; now by doing a similar amount of investment in digital media and digital marketing you can expect the same ROI compared to traditional marketing along with creating your brand and a sustainable future for your business.

Now, allow me to shine light on how you can create your sustainable marketing strategy:-

  • Creating Content Strategy: – Having a content strategy aligned with the market situation will give you an option to stand out against your competitors. An effective Content Marketing strategy can also give you organic traffic, which gives an extra boost to your pay per click campaign.
  • Optimizing Social Media Campaign: – Social Media Campaigns should not focus only on sales but more on creating brand awareness by showcasing the brand values, its vision and the inspiration behind the product. Selling the idea is more vital than selling the product itself.
  • Continuous Market Research: – The World has never been changing so fast as today, so to align your product and services to it plays a vital role in the success or failure of the business. Keep on researching the market to tap new customers and also create changes in your ad campaign in accordance with it.
  • Create Customer-Centric Campaign: – It is a thumb rule of any advertising campaign to not use intuitive knowledge for understanding customers. Rather than, collect and organize data and metrics to understand the customer in a better way.
  • Using AI & Automation: – If you have a large scale business than using AI will save a lot of time and effort and will help you to keep your focus more on the marketing objective. Automation tools which work on Artificial Intelligence analyze the data and past performance to create an optimized ad campaign with a blink of an eye.

So I insist you to think upon your marketing strategy and try to allocate a budget for the above sustainable practices and measure the difference.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

 

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HOW CONTENT MARKETING AFFECTS YOUR ONLINE BUSINESS

To market any product online we need a platform where customers can reach and know about our product. Content plays an important role to explore the product. Content should be unique so that we will not face trouble in ranking our website.

We can show our content in many formats:

TEXT

It provides detailed information about our products or services. People can easily understand internal properties and features. We can compare the product name and its benefits using textual content.

IMAGE

People catch image content faster than text content. It explores what actually the product looks like. We can easily understand the shape and dimension of the product. Multi-coloured image content attracts users to know more detail about products.

VIDEO

To explore our product in 3D, video content is the best option. Visual effects attract customers to know detailed information about the product.  Generally, the video comes with audio therefore the user needs less effort to understand.

INFOGRAPHICS

Digital Marketing

Infographics mean information and graphic. It is an image with some text content that describes the picture in brief.  Nowadays the use of infographics in our content is good to explore our products.

We can use these contents on different marketing platforms. The website landing page has huge potential to convert visitors to buyers. We can use engaging content on the landing page so that the bounce rate reduces and increase the organic rank. An informative and attractive content enhances the buying decision.

The title and description of the product should be more informative. It makes it easy to understand what the actual product is. Proper mapping of image and text is also important to improve user experience.

In Email Marketing, proper content at the proper time is necessary to improve conversion. The first identification of which phase of awareness or consideration of the audience has to be considered and then emails can be sent accordingly.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

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Customer reviews: the best form of content marketing

Customer reviews -the best form of content marketing

In spite of businesses spending millions of dollars on marketing their products and services, the customers tend to have faith in other people and listen to their reviews regarding a particular product or service before making the final decision. According to research, almost 70% of buyers rely on customer reviews before making a purchase. This real-time experience helps people to understand the authenticity of the product and find out whether it is as useful as it is shown in the advertisements.

Few of the major factors why customer reviews play an important role in the growth of a business are given below:

•     People tend to determine the quality of business through customer reviews.
•     If the reviews are positive, then it makes the newcomers trust in your business.
•    Online reviews act just like personal recommendations and hence prove to be very helpful.
•    It is said that a customer is likely to spend 31% more on a business that has positive reviews.

Thus, it is very clear that the success of your business is, to some extent, dependent upon the customer reviews. However, if you act smart, you can utilize these reviews to your own benefit and excel in your business. Following are a few ways that can help you to do so:

1. Utilize the best reviews to attract more attention: Out of all the reviews which your business has acquired over so many years, you can select a few unedited reviews and place them at strategic positions on your website such that the visitors will be able to see them clearly at first glance. You can even add the name and photo of the customer to make it more authentic and credible. All you need to do is just make sure that you have taken permission from the customer before doing so.

Utilize the best reviews to attract more attention

2. Respond quickly to the reviews: A major mistake that most of the companies make is that they either fail to respond to the reviews or take a lot of time for doing that. And this is the case for both the positive as well as negative reviews. It is very important to immediately respond to a customer’s review because it shows that you are willing to take action in case they have any problem with your service. This also helps to build trust and makes you stand out from your competitors.

Respond quickly to the reviews

3. Create case studies: Case studies offer an in-depth look at a customer’s challenge and how you helped overcome them. They often include things like the client’s history, the challenges they faced, your approach towards solving those problems and end result. These statistics prove to be engaging for people and help them understand the efforts you have put in to ensure customer satisfaction. You can select any one of your happy customers and reveal their success story through your case study.

4. Sharing reviews on social media: Since social media platforms are among the most used online portals, it is wise to share your customer reviews on these platforms so that more people will be able to see them and eventually contact you. Social media offers a lot of scopes to create and publish engaging content which allows you to post customer reviews as per your choice. Collect some good reviews about your business and share them on your social media handles like Facebook, LinkedIn, Twitter, etc.

Sharing reviews on social media

As you can see, just a two-liner review from your customer can have a considerable impact on your overall sales and growth. While it is no rocket science that businesses need to strive hard to get positive reviews, the negative reviews should not be sidelined as well. You need to improve in the fields where the customer says you are lacking and prove that you are worth trusting.

For further information, you may contact us or visit our website www.bmconsulting.in

 

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