Category Archives: Blogging

HOW CONTENT MARKETING AFFECTS YOUR ONLINE BUSINESS

To market any product online we need a platform where customers can reach and know about our product. Content plays an important role to explore the product. Content should be unique so that we will not face trouble in ranking our website.

We can show our content in many formats:

TEXT

It provides detailed information about our products or services. People can easily understand internal properties and features. We can compare the product name and its benefits using textual content.

IMAGE

People catch image content faster than text content. It explores what actually the product looks like. We can easily understand the shape and dimension of the product. Multi-coloured image content attracts users to know more detail about products.

VIDEO

To explore our product in 3D, video content is the best option. Visual effects attract customers to know detailed information about the product.  Generally, the video comes with audio therefore the user needs less effort to understand.

INFOGRAPHICS

Digital Marketing

Infographics mean information and graphic. It is an image with some text content that describes the picture in brief.  Nowadays the use of infographics in our content is good to explore our products.

We can use these contents on different marketing platforms. The website landing page has huge potential to convert visitors to buyers. We can use engaging content on the landing page so that the bounce rate reduces and increase the organic rank. An informative and attractive content enhances the buying decision.

The title and description of the product should be more informative. It makes it easy to understand what the actual product is. Proper mapping of image and text is also important to improve user experience.

In Email Marketing, proper content at the proper time is necessary to improve conversion. The first identification of which phase of awareness or consideration of the audience has to be considered and then emails can be sent accordingly.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

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Why Blogging Is an Important Part of Digital Marketing?

Blogging Is an Important Part of Digital Marketing

Whether you are the owner of a small business firm or an established and well-known company, blogging forms an integral part of your online content marketing strategy. It is through these well-written and informative blogs that the visitors are able to gain in-depth knowledge about your company and the services that you have to offer. Blogs form an important medium to convert the visitors into your customers.

The four reasons mentioned below effectively highlight the importance of blogging in digital marketing:

1. Generating traffic: A productive digital marketing strategy always revolves around a company’s website. The more the number of people you are able to attract towards your website, the better the conversion rate. With the help of a blog, you can create relevant content for your visitors as well as existing customers. If you already have an account on social media platforms like Facebook, Twitter, LinkedIn etc then you can post links of your blog articles on these platforms with relevant visuals. This will ensure that your social media followers will scroll through your blogs which would indirectly help increase the conversion rate as well.

2. Improve SEO and SERP: An updated website is something which the Google, as well as your target audience will find worth looking at. Addition of new content to your website can also help you to improve your rankings on the Google Search Engine Results Page (SERP). Plus this also helps you to use specific keywords about your business or service which helps to boost your search keywords. Although it is very difficult to regularly update your static content i.e. your service or product pages, you can add some interesting new articles from your team members by getting them to share their experiences at events or you can even write about the latest trends in the industry.

Improve SEO and SERP

3. Bolster brand position: Detailed blogs are an excellent way of strengthening the image of your brand in the market. Posting new and informative content on your website not only shows your knowledge about the product but will also help to display your skills and services to potential customers. If you are a retailer then you can write about your products so that customers will visit your website and will make you their knowledge source before buying anything. In case you are in B2B, then you can post well-researched content about the services that you offer.

4. Improves customer engagement: Your prospective client would want to learn about your product in detail from your website and posting that required content is the best way to strengthen the connection with them. Blog posting helps you to directly engage with user queries and questions which otherwise are left unattended on the website. These questions help you to understand whether your customers are getting the information that they need from your blogs and also helps to know if your keywords are performing well.

When it comes to implementing a successful digital marketing strategy, there is no replacement for blogging. Building trust with your customer is an important pillar in growing your business. Quality content on your website displays how well-versed you are with your products and services as well as the market. It is very important to understand the need for a regular, interesting content vital to your website’s success and assigning the necessary resources to get it done effectively.

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