Category Archives: Blogging

Google Advance Search Function Demystified

Have you ever searched on Google, of course, you have and with you, over 1.5 Billion people do that every day?  But with such a big number of searches there all almost Trillions of web sites and blogs on Google, which makes it a hefty task to get the right blog post, websites, products or anything that you are looking for.

But no more wasting of time, bouncing from one page to another. With Google Advance search function you can quickly find the right resources that you are looking for.

Here’s how it works, if you type in a specific word or function before your “search query” you filter down unwanted search results and brings out the appropriate website and blogs for you.

So now let’s dig deeper and look for some of the most important function that you could use while searching-

 

Quotes:-

By simply adding quotes (“”) around your search query you trigger the Google search to look for the exact phrase that is between the quotes which give you super-specific results for your query.

For Instances: – “bicycles for teenagers” will give you an absolutely those results which have the exact phrase in them.

If you are still not happy with the result you can use another function like “or”

Or

The word “or” is used for giving options to anybody & in terms of Google search it almost the same. When you use “or” between any two phrases, it indicates the search engine to look for either of the options. You can use this function when you have confusion between words or phrases.

For Instances: – “bikes or bi-cycle” which will show results for both terms.

Minus Sign (-)

The Minus sign function can be used when you are searching for something but want to remove certain search terms from the results.

This function helps you to reduce your search time by a big margin, as all the unwanted search terms and phrases could be directly removed.

For example, “Photo Editing Software-Adobe Photoshop”, this search query will indicate Google that you want to see photo editing software but not by Adobe Photoshop.

City city Function

This is an amazing function if you are a traveller or looking to travel from different cities. It enables you to simply type the names of the two cities and all the flights & trains going between those cities will appear. Isn’t that cool, as it saves up time of looking for airport names, timings and station codes?

For example, just type in “New Delhi Mumbai” and bingo! You have all the trains and flight results waiting for you.

Link

By simply typing in “Link:” Before any URL you direct Google to show up pages which are only connected to the particular URL.

For example, when you search Link:amazon.in, will show all the pages linked from amazon.in

The best thing about this function is that you can use it with other function as well.

..

This seems a tiny function but trust me it does an excellent job when you are searching for a product.

You can use this function between two numbers and get specific products For Instances, Search for Men Jeans Rupees 500..1000 Rupees, and there you find your perfect pair of jeans.

Map

This function enables you to search only for Maps for a location.

If you use “Map:Location” in the search query it will filter it down to only the location with its Map.

Example, Map:Bandra will show you the map directly without directions.

Cache

This function is not for everyone but for those who want to see last time visit on a particular website and its source and cache snapshot.

Just type in cache:abc.com and you will see the results on the top of the screen.

Stocks

If you are a stockbroker or even an investor, to keep a close watch on share prices can be a tough task. Rather than, opening different apps or signing in, Just Google the Company name by Adding “Stocks: “before it and see the real-time prices on the go.

For Example, Stocks: DLF and the results are in front of you.

 

*

By putting in an asterisk before your search query, you can search a specific phrase in an article or a blog post.

This can be useful for searching for any news, important dates or occurring and even blogs.

For Example:- *If you don’t ask, you don’t get it.

In

The in function can be used if you are looking to convert any measurable unit. Just write “In” Between the units and you will see the results.

For Instances, Pounds in Kilograms, and you will the conversion metric of both the units.

Weather

As the name suggests, this function helps you to see the current weather and forecast of any place on the world.

Just type, “weather:NewDelhi” and the weather report will be in front of you.

File Type

This function enables you to search for files on the internet with a specific extension.

Do you remember searching for a jpeg image and once you search you get so many results with png, tif or even HTML format.

But with this function just type the name following with Filetype or Ext function and the results will show the exact file type you are looking for.

For Instances, SEO filetype:jpg/ SEO ext:jpg

Source:

This function searches for mentions of a query in a certain news source.

It allows you to refine your search to a specific topic from a specific channel or media house.

For Instances, New Gadgets source:Digit will give you results from Digit Magazine only.

Allintitle:

This function shows results that have by searching your query in the title tag of their site.

You should use it when you want content with specific titles, such as blog posts or articles. This is especially useful when you want a specific page like a blog post.

For Example, allintitle:Digital Marketing Hacks will search for the exact title.

Intitle:

This function enables you to search for a single term in the title of a page and the other part in the body of the page.

This can be very useful when you are searching for something which is super-specific.

For Example, intitle:SEO Neil Patel  would return results that have “SEO” in the title and “Neil Patel” in the body content

Inblogtitle:

It works almost the same as “allintitle” Function but only searches for blog title to look for.

This is useful when you want results that only include blog posts with a certain word in the title. This ensures that you don’t get news stories or other content formats. Be you have to put your phrase in quotes.

For Example, inblogtitle: “SEO tools in 2020” would show search results that include blog posts with this title

Allinurl:

This function returns search results that have your entire search query in their URLs.

This can be useful when you want to find a specific URL that you know includes one of your terms.

For Example, allinurl:PPC Marketing will search for a website having the whole phrase in it.

Inurl:

By using this function you can easily find out an URL which contains a specific word that you are looking for.

This function differs is a bit  from the “allinurl:” function as it only searches for one word in the URL rather than the whole query.

For Example, inurl:SEO TOOLS, would return results of URLs containing the word “SEO” and that has “TOOLS” somewhere in the content of that URL

Related:

Probably one of the most common and useful functions is related function:  It allows you to see results that are similar to the URL that you search.

This is great for finding sites that are somehow related to your query which can be used for competitor analysis as well as for inspiration from other related websites.

For Example. related:pexels.com would show results that are similar news sites

Info:

This function gives you some vital information about your searched domain. The given information includes similar pages, linked pages, pages with a similar domain, Cache information and URL information etc.

It’s useful when you want to do competitor analysis or simply want to dig deep into a website. You’ll have to follow the links provided after you type the query to get the information.

For Example info: amazon.in would give you information on Amazon India website.

Define:

One of the simplest yet vital functions in Google Advanced Search, the define: function shows definitions of a specific phrase or word.

This allows us to search for the word quickly and without signing up to different online Dictionaries.

For Example:- define: empathy would give you a dictionary definition of the word

Now by using the above strategies searching on Google is not a tiresome experience but a fun experience.

For getting more information regarding the Shopify store setup, you may contact us or visit our website www.bmconsulting.in

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HOW CONTENT MARKETING AFFECTS YOUR ONLINE BUSINESS

To market any product online we need a platform where customers can reach and know about our product. Content plays an important role to explore the product. Content should be unique so that we will not face trouble in ranking our website.

We can show our content in many formats:

TEXT

It provides detailed information about our products or services. People can easily understand internal properties and features. We can compare the product name and its benefits using textual content.

IMAGE

People catch image content faster than text content. It explores what actually the product looks like. We can easily understand the shape and dimension of the product. Multi-coloured image content attracts users to know more detail about products.

VIDEO

To explore our product in 3D, video content is the best option. Visual effects attract customers to know detailed information about the product.  Generally, the video comes with audio therefore the user needs less effort to understand.

INFOGRAPHICS

Digital Marketing

Infographics mean information and graphic. It is an image with some text content that describes the picture in brief.  Nowadays the use of infographics in our content is good to explore our products.

We can use these contents on different marketing platforms. The website landing page has huge potential to convert visitors to buyers. We can use engaging content on the landing page so that the bounce rate reduces and increase the organic rank. An informative and attractive content enhances the buying decision.

The title and description of the product should be more informative. It makes it easy to understand what the actual product is. Proper mapping of image and text is also important to improve user experience.

In Email Marketing, proper content at the proper time is necessary to improve conversion. The first identification of which phase of awareness or consideration of the audience has to be considered and then emails can be sent accordingly.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

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Why Blogging Is an Important Part of Digital Marketing?

Blogging Is an Important Part of Digital Marketing

Whether you are the owner of a small business firm or an established and well-known company, blogging forms an integral part of your online content marketing strategy. It is through these well-written and informative blogs that the visitors are able to gain in-depth knowledge about your company and the services that you have to offer. Blogs form an important medium to convert the visitors into your customers.

The four reasons mentioned below effectively highlight the importance of blogging in digital marketing:

1. Generating traffic: A productive digital marketing strategy always revolves around a company’s website. The more the number of people you are able to attract towards your website, the better the conversion rate. With the help of a blog, you can create relevant content for your visitors as well as existing customers. If you already have an account on social media platforms like Facebook, Twitter, LinkedIn etc then you can post links of your blog articles on these platforms with relevant visuals. This will ensure that your social media followers will scroll through your blogs which would indirectly help increase the conversion rate as well.

2. Improve SEO and SERP: An updated website is something which the Google, as well as your target audience will find worth looking at. Addition of new content to your website can also help you to improve your rankings on the Google Search Engine Results Page (SERP). Plus this also helps you to use specific keywords about your business or service which helps to boost your search keywords. Although it is very difficult to regularly update your static content i.e. your service or product pages, you can add some interesting new articles from your team members by getting them to share their experiences at events or you can even write about the latest trends in the industry.

Improve SEO and SERP

3. Bolster brand position: Detailed blogs are an excellent way of strengthening the image of your brand in the market. Posting new and informative content on your website not only shows your knowledge about the product but will also help to display your skills and services to potential customers. If you are a retailer then you can write about your products so that customers will visit your website and will make you their knowledge source before buying anything. In case you are in B2B, then you can post well-researched content about the services that you offer.

4. Improves customer engagement: Your prospective client would want to learn about your product in detail from your website and posting that required content is the best way to strengthen the connection with them. Blog posting helps you to directly engage with user queries and questions which otherwise are left unattended on the website. These questions help you to understand whether your customers are getting the information that they need from your blogs and also helps to know if your keywords are performing well.

When it comes to implementing a successful digital marketing strategy, there is no replacement for blogging. Building trust with your customer is an important pillar in growing your business. Quality content on your website displays how well-versed you are with your products and services as well as the market. It is very important to understand the need for a regular, interesting content vital to your website’s success and assigning the necessary resources to get it done effectively.

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