Category Archives: Amazon

Integrate your Amazon store front with social media marketing

Integrate your Amazon store front with social media marketing

Amazon Brand Store is a boon for sellers with a brand registry as it allows them to showcase all their products in one place. This store enables your shoppers to browse through all your ASINs and select the one they desire. Amazon store also offers sellers a safe haven from the fierce competition in the market. Thus, for a store that offers so many benefits, taking the right measures to bring traffic to it becomes of paramount importance to sellers.

The number of sellers on Amazon is growing on a daily basis which is making it very difficult for an existing seller to bring in conversions by relying on age-old marketing techniques. Also, running sponsored brand advertisements or performing SEO optimization is no longer the “ideal” way of boosting your sales.

Social Media Testimonial

If these techniques aren’t of much use, then the question has to be – what can be done to amass brand visibility or popularity in this digital world?

Social Media Marketing is the right answer to this question. This powerful tool can help you to build not only your brand but also your business. There are a plethora of benefits of marketing your brand through social media. These include low advertising costs along with increased brand loyalty, traffic, and lead generation, all of which eventually culminate into more sales.

Social media platforms are accessed every day by millions of people worldwide. This shows that with the right marketing technique, you can bring in visitors to your Amazon store and let them explore your product range without any interference. But how exactly can you use powerful social media platforms like Facebook, Instagram, or Twitter to your advantage? Let’s get into the details:

Select the Right Social Media Platform

There are multiple social media channels out there that can allow you to promote your Amazon store. However, creating an account on all of these channels and maintaining it proves to be time-consuming as well as unproductive. Instead, choose a platform according to your preferred demographic and concentrate your efforts on increasing brand awareness with the help of that particular platform.

Facebook and Instagram are the most widely used platforms for social media marketing as many people, especially the young generation, spend hours daily scrolling through the posts and stories on these social media platforms. The demographics of Instagram are beneficial for any e-commerce business as they fall in the age bracket of 30-49, which is the prime buying age range. Besides this, Instagram also offers a “Shopping” section that allows you to connect with millions that engage with shopping posts to learn more about products.

social media platform

Create Enticing Content

Be it email marketing or social media marketing, crisp, engaging, and high-quality content is the need of the hour. Advertising the features of your product is not enough because people nowadays relate more to stories that showcase your brand’s journey and highlight its value.

You can either include short videos or add creative images in your posts to pique the customer’s interest in your brand. You can integrate these videos or images with your Amazon store link so that it will take the customer straight to your personal store, thereby increasing the chances of conversion.

Create Enticing Content

Create A Customer Database

As a seller, you must know that Amazon rules prohibit you from capturing email addresses using their platform. Thus, social media proves to be an effective way to gather customer emails that can help you to develop your business in the future.

You can put a link to your Amazon store on your social media profile and these links will also serve as opt-in forms for the potential buyer. However, you must also remember not to continuously link to your Amazon store in your social media posts as it might look too cliché and customers may tend to ignore it often.

Social Media Testimonial Is The Key

People usually connect immediately with other shoppers and which is why a positive review of your brand from other customers can help to seal the deal. The chances of a potential customer visiting your Amazon store and actually buying your product increase by many folds if you post customer testimonials online regularly and share them as much as possible.

If you are using Twitter, you can “Favourite” the tweets that mention your brand and retweet them using your account. For Facebook, you can share on your wall what your customers have to say about you in an effective way. For Instagram, you can include hashtags with your testimonials as they are a great way to attract attention and make that post shareable.

Social Media Testimonial

Amazon store is something that has the potential to change the way people look at your brand. A creative store develops a brand image and strengthens your place in the competitive Amazon market. Every possible effort should be taken to drive traffic to this store and the tips mentioned above will help you to do so, thereby generating sales.

For any information on  Amazon Sponsored Ad, you may contact us or visit our website www.bmconsulting.in

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How To Manage Products With Less Demand On Amazon

Manage Products on Amazon

The world is changing constantly around us when it comes to fashion, food, technology etc. With this change, the urge to constantly upgrade ourselves with new and better things takes hold on our minds. This urge results in people shopping specifically for the products that are high in demand on e-commerce portals like Amazon.

For a seller on Amazon, the latest shopping trend in the market can prove to be advantageous if he has that particular in-demand product in stock. However, this leads to a negative impact on other products that have less demand because their sales figures fail to rise as the consumer’s attention is fixated on popular products.

Another drawback that an online retailer has to face is the surplus inventory of low demand products in the warehouse. In order to make room for the products in demand, it is imperative to clear out the old stock from the warehouse. This calls for devising new strategies that can put such low demand products on par with the trending ones and ensure a good amount of sales.

Perform An In-depth Market Search

Getting sales for products with less demand is a difficult task, but not an impossible one. If your product does not have enough consumer demand, then you need to take measures to create it. You need to conduct thorough research before launching a product in a non-responsive market. You can start by studying the consumer shopping patterns, the geography of the region you wish to target and the value of your product in the consumer’s life.

Create Demand

The mantra for selling any product is very simple – create demand for that product. Low demand products often get shadowed by the veil of publicity the trending products conjure, however, if you understand your product deeply, then, it becomes very easy for you to showcase its importance alongside the products that are selling on a large scale.

Amazon Product

You can start by designing a marketing strategy that portrays the key benefits of that product in a person’s life. While creating any form of content around that low demand product, ensure that it highlights the USP of the product in such a way that a potential customer will feel an urgent need to get that product for himself.  Producing regular and quality content will not only help in marketing your product but also pique the interest of the consumer in your product.

Understand The Product Cycle

Believe it or not, every seller knows that their product has a certain life cycle, however, they fail to utilize it in an effective way. A product generally starts losing its value after the maturity period as shown in the graph below. Thus, it is by this point you should come up with possible strategies to sell your product. An ideal way of doing this is to introduce a clearance sale at the end of the season by offering certain discounts or other lucrative offers on your product.

For example, if you are selling a sweater for winter, then the perfect time for advertising it in the market will be between the month of November and February. However, if you still have some stock left in that period, you can put out a clearance sale or season end sale around the month of February. Clearing out your old stock will also help you to make room for summer clothing in your warehouse.

Product life cycle

Get Reviews From Dedicated Customers

The best way to authenticate a product in the market is by getting people to provide Customer feedback and reviews about that product. Even though a new customer might not be inclined at purchasing a product that is not in demand, a dedicated customer can do it if you offer him some special deal.

Make use of your customer database and find those who are actively involved with your brand and purchase from you more often. You can throw in some special deals for them which will make them purchase your product. Once this is done, ask them politely to review that product and advertise that testimonial on your website so that others will be able to see it. Doing this will help to popularize those low demand products thereby generating sales.

Rating & Reviews

In a world where shopping patterns change rapidly, it is very difficult to get a certain product the attention it deserves in order to get it sold. However, if you understand your customer just as you understand your product, then generating sales is not difficult at all.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Increase Your Product Discoverability In The Overloaded Market Of Amazon

For an e-commerce portal that generated $75.5 billion in sales in the first quarter of 2020 and has over 2.5 million active sellers across the globe, it is safe to say that there is bound to be a cutthroat competition when it comes to selling your product online on Amazon. While it is true that there are a lot of elements that contribute to the selling of your product, product discoverability is something that plays a major influence in your overall sales.

Product discovery is the process of customer coming to your online store and discovering a product he wants to purchase. The time it takes for this process to happen is known as ‘product discovery time’. This particular process plays a vital role in your business because if a potential customer is not able to find your product, then all your advertising money and efforts will go in vain.

It is possible to increase the discoverability of your product after making a few changes to your Amazon product page. Making these changes will make it easy for your customer to find your product, which will, in turn, boost your sales. Let’s have a look at them below:

  1. Give A Descriptive & Informative Title To Your Product: Your product title will always have an impression on the potential customer, hence it is of paramount importance that you give serious thought to the product title before finalizing it. Perform detailed keyword research to identify the top keywords that set your product apart from the competitors.

 

Try to figure out what kind of search terms people would use while searching for your product and try to incorporate them in your title in a productive way. However, you need to be cautious that you do not stuff your title with keywords as it can have a negative impact on your product ranking.

Product Title

 

  1. Write Detailed Bullet Points: Bullet points are an important entity for product discoverability because they highlight the important features of your product in a crisp way. Most customers do not have the time to scroll through the product description or your Enhanced Brand Content. They want information which can be absorbed quickly without wasting much time. This is where bullet points come in the picture.

 

A quick look at the bullet points is enough to provide a potential buyer with all the information he needs. You can make use of these five bullet points to tell about what your product is made of and how it will help to solve a particular problem.

  1. Add Variations To Your Listings: Including product variations in your listings is important because it not only boosts your rank but also allows you to address a large group of people. Variations permit a seller to showcase different colours, sizes and flavours of the same product to the potential customer.This enables the buyer to choose the variation of his liking, thereby increasing the chances of purchase.

 

 

  1. Use High-Quality Product Images: They say that a picture is worth a thousand words and this saying is true when it comes to online shopping. Enhanced product images create more impact on shoppers than an articulate product description. High-quality images play a major role in deciding the Click-Through-Rate (CTR) of your product.

 

Amazon allows you to add up to nine images, which gives you a lot of choices to showcase your product in a unique way so as to appeal to the customer. Use high-resolution images of your products and make sure that they are photographed from different angles. Being creative during the product photoshoot will greatly help in enticing the potential buyer.

 

 

  1. Get Positive Customer Reviews & Feedback: Products having good ratings (four-star or higher) are bound to climb up the Amazon SERP and hence it is very important to regularly check your product reviews and act on the negative ones. Communicating with the customers who have given negative reviews will help to build trust and will also showcase your values of putting customer satisfaction at the forefront.

 

Seller feedback is also an important entity because it plays a major role in winning the Buy Box. You can start by reaching out to your regular customers and ask them politely to write about what they think about you and your product. There are a lot of feedback tools available as well that automatically remind the buyer to post a review once their purchase is complete.

To be frank, there is no fixed strategy which can help you boost your product discoverability. Amazon is a crowded marketplace and hence you need to keep improvising your product title, images and content so as to make your product discoverable. Incorporating these changes in your product page will surely contribute to boosting your sales.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

 

 

 

 

 

 

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Title Optimization on Amazon – Tips to Take and Mistakes to Avoid

Title optimization

The product title is the most important part of the product listing. On the product detail page, it shows at the top. It also shows on the Search Result Page(SERP) below the product image. It briefly defines the product. The title text size on product detail page greater than other text because it attracts users to understand the actual product.

Therefore we have to optimize the title of every product. The title must be descriptive so that users can identify the product in no time. Amazon gave some guidance to optimize the product title. Tips to take to optimize the product title are as follow :

  • It should be short and descriptive.
  • Arrange the information in a proper sequence. Brand Name > Color/Flavour/Variant > Size/Quantity>Keywords. As an example, if you’re selling men’s shirts, the product title should look something like this: Van Heusen Men’s Checkered Slim Fit Casual Shirt.
  • Capitalize the first letter of every word except ‘and’.
  • Use the numeric value for size or quantity. It looks more attractive.

Amazon Title

A seller should also avoid mistakes and violation of Amazon guidelines:

  • The maximum character used in the title should not be more than 200.
  • Avoid using special character i.e.  ‘*’, ‘@’, ‘&’ etc. Not use ‘&’ in place of ‘and’.
  • Avoid putting promotions, prices, symbols in the title.
  • Capitalization of every single letter violates Amazon’s guidance.

These are some important tips you should consider to optimize your product title. Use most of the primary keywords in the title. It improves your organic ranking as well as Ads quality score.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Small steps that India is taking towards Atmanirbhar Bharat

Aatmanirbhar Bharat

The year 2020 will be etched onto the human minds for generations to come. This year will be remembered because of a single microorganism that wreaked havoc in the entire world and brought it to its knees. The coronavirus or the COVID-19 virus not only took the lives of millions across the world but also brought the economy to a halt. Drastic measures were taken by countries across the globe and economic packages were issued to bring the economy back on track and India was no exception to it.

Atmanirbhar Bharat 1

On May 12th, 2020, Prime Minister Narendra Modi urged the citizens of India to concentrate on making the country “Atmanirbhar” or self-reliant. The idea of Atmanirbhar Bharat will not only focus on reviving the Indian economy post this pandemic but will also set the base for India’s domination in the world economy in the 21st century.

Atmanirbhar Bharat 2

During all these years, the idea of the “Make In India” initiative was never underlined as strongly as it is being done in the current coronavirus crisis. What led to this sudden change in mentality? The COVID-19 virus originated in China as it reported the first case of the COVID-19 virus in December 2019 after which it slowly started spreading in the entire world. Fast forward to six months later, the Chinese economy is almost back to normalcy while the world is still struggling with the pandemic. This made the world think if China can do it, why not us?

One of the benefits that China had earlier was that many reputed multinational companies had their manufacturing units located in this country. However, the global pandemic made them realize that it is time to move their setup from the Chinese market and settle somewhere else where there are resources to rebuild their empire. India is a country that can make this possible for those companies.

India can definitely create an ecosystem that can woo companies leaving China. India has the manpower and resources required for businesses to thrive and embark on the path of progress. Atmanirbhar Bharat focuses on creating job opportunities for the people of India and inviting global companies to set their base in the country. Promoting local vendors and businesses, educating them, and providing proper skillset to the workers are also some of the key areas the government is looking into in order to ensure the success of this campaign.

The Indian retail sector has already made its mark on the global economy and has proved its potential every time. E-commerce portals like Amazon and Flipkart are already flourishing in the Indian market as the local vendors are ready to grab every opportunity that comes their way. The Atmanirbhar Bharat Abhiyaan is aimed at strengthening these local industries that have taken a hit in the global pandemic and get them running like before.

In accordance with this Abhiyaan, the state of Gujarat has pledged to give guarantee-free loans of Rs 1 Lakh at 2% annual interest to the weaker sections of the society and small vendors to empower them in this crisis. Even the youth of the country are creating social media campaigns that promote the idea of “Self-Reliant India” and are urging other youngsters to stop using products made in other countries.

With the above said, it is but obvious that the digital marketing sector is witnessing noteworthy amounts of change too. Website designing is getting more demand as Indian companies look forward to considerable growth. Online selling, both independent and through online marketplaces, is going to be a norm for industries even in the SME sections.

The most important change has been noted in the tendency of online shoppers as they enquire about the manufacturing centres and confirm the “make in India” tag of the products they choose to buy from online marketplaces. Online shoppers have started promoting products made in India by writing reviews about them and referring those products to their friends and relatives. This step is very significant because it is the customer who forms the base of the market and economy. The customer is King and his opinion matters most. When customers shift their priorities to Indian manufacturers, it is evident that the industry will also have to shift. Following the same, it is not surprising that Indian smartphone companies like Lava, Xolo, Micromax, etc have started making smartphones with top-notch features and are selling them at affordable prices to attract the modern crowd.

Atmanirbhar Bharat 3

An eye-opener for the Indians came when the central government was in desperate need of funds to tackle the coronavirus crisis and no foreign company came forward to assist the country. It was the Tata group that pledged Rs 1500 crore, Wipro pledged Rs 1125 crore and Mahindra & Mahindra offered to use its manufacturing units to make ventilators. Such generous donations from these Indian companies made people realize that you cannot rely on foreign companies in times of need. This made them understand that buying a vehicle from Tata rather than Mercedes in the future will not only empower the company but also the country.

Self-sustainable India is the need of the hour. Gone are the days when India used to depend on other nations for its needs. This global COVID-19 crisis has changed the mentality of the Indian people and they have understood the importance of a self-reliant nation. If India does not deviate from the ideology of Atmanirbharta, then there is no force in this world that can stop it from becoming a global power in the years to come.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Tips to boost your sales on Amazon during Weekends and Holidays

Boost Your Sales on Amazon

What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.

In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world.  More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.

Below is a list of few tips that you can follow in order to increase your sales during this period.

1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.

Make your Product Visible

2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.

Advertising

3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.

Stock up on inventory

4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.

Create an efficient backend operations team

Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.

For further information, you may contact us or visit our website www.bmconsulting.in

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Creating user-centric product detail pages on Amazon

User Centric Product Pages

Have you ever purchased anything from Amazon? If yes, then you might have seen a page where detailed information is given about a product, such as its size, color, price, shipping information, reviews, etc. This is called the ‘product detail page’. An Amazon product detail page is where the customer discovers a unique product sold on Amazon. This page can include one or more offers from sellers or from Amazon itself. This page is a shared space that displays attributes that are common to all offers for the product.

An example of a product detail page for a glow stick is given below. 

 

Product detail page for a glow stick

These product detail pages are the foundation of Amazon’s Marketplace search. The position where your product appears on the results page is heavily dependent on the product detail page. Thus it becomes vital for the sellers and vendors to optimize their listings. The majority of the categories have the same product detail page layout but how well do you optimize your page in spite of similarity is what makes your product sell on Amazon. Since there are almost 5 million third-party sellers on Amazon, all of them compete for the ad-space, search rankings and sales. For a few of these sellers who have their own private label brands, there is an opportunity to create something new. They can design the product detail pages in such a way that they will add more value to the customer and increase the likelihood of a purchase.

Following elements can be optimized while creating a user-centric product detail page:

1. Keywords: The primary keyword of your product always has the highest search volume. Hence a seller must always ensure that the product title begins with the main keyword. This will also affect your Amazon ranking significantly and will propel you up in the search list if you have properly optimized the product title. Try not including your brand name in the product title because the name is already there as the seller and by including it again in the title you are compromising with the effectivity of your title.

2. Bullet points and product description: Shoppers on Amazon do not have a lot of time to contemplate your product. Therefore, the bullet points of your product should show how beneficial it can prove for a customer and should always highlight only the relevant details about the product. Apart from this, the description of your product should be very crisp and clear and should contain detailed information about how it can meet the customer requirements with ease.

3. Enhanced Brand Content (EBC): You also have the option of adding Enhanced Brand Content (EBC) on your product detail page which allows you to add images and additional informative content about your product. This feature enables the ‘brand owner’ to modify the product description with visually rich content. One can add enhanced images and creative content which conveys their brand story. These product images should have different views, close-ups and lifestyle photos that show the product in action.

An example of the EBC for a coconut milk shampoo is shown below:

 

EBC for a coconut milk shampoo

4. Adding text in graphics: An important feature of the product images which sellers often fail to recognize is that Amazon allows you to write text in your images. This can prove to be helpful in many ways as a seller can include product benefits, put comparison charts and include features inside the images. This can help to increase the authenticity and credibility of your product thereby making it worth buying.

Text in Graphics

Amazon.com generated a total revenue of $178 billion USD last year, making it the biggest retailer in the United States. Thus, it is clearly visible that the online retail industry is growing by leaps and bounds and so are the number of sellers on it. This leads to higher competition between the sellers and hence it becomes crucial for them to optimize the product detail page so as to generate more traffic and better conversions.

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Do’s and dont’s for your Amazon product description pages

Amazon product description pages

Being the largest online retailer in the world, Amazon is of paramount importance when it comes to selling your products online. The Amazon product description page is the one on which the sellers list their products in order to make them visible to the customers. Writing apt product description for this page is very important as it not only helps to improve your ranking but also gets you the much-awaited conversions thereby boosting your overall sales. Following is a list of key points that you need to consider while writing your product description pages:

1.) Concentrate on selling product benefits: Whenever a customer searches for a specific product, he is interested in knowing the benefits of that product embedded with its features. Customers are more inclined towards knowing how they can inculcate that particular product in their daily lives so as to improve efficiency. Thus it is important that your product shows how it can solve a particular problem and prove to be helpful.

Concentrate on selling product benefits

2.) Write appropriate product titles: Product title is the first thing that a customer will notice while he is on your product description page. You should make sure that the title is up to the point and is not more than 200 characters as lengthy titles take up time to read and understand and hence are usually disliked by customers. For example: Amazon Brand – Solimo Non-stick Fry Pan, 24cm, (Induction and Gas compatible), Black. The title includes all the necessary keywords and thus has a high chance of turning up in relevant searches.

3.) Write accurate product description: Writing an appropriate and attractive product description is one of the important steps in making your product a best seller on Amazon. You must ensure that your product description is not full of keywords in an irrelevant manner. Further to this, Google is another search engine that helps in selling your product as customers directly input the search term on Google many times. Thus to ensure that your product ranks higher on the Amazon as well as Google you must include the main keyword at the beginning of your title and in your bullet points. After this is taken care of, make sure that you write your remaining product description as crisp and clear as possible to ensure customer attention. For example: Meet Fitbit Versaan all-day companion that helps you live your best life. Run your day with wireless payments, notifications, quick replies, apps, music, and 4+ day battery life. This lightweight, swim-proof watch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Plus, wear it your way with fresh accessories and clock faces.

4.) Abide by Amazon guidelines for product description: Amazon has laid out a few guidelines to which the sellers need to adhere to in order to promote visibility and sales. These include rules like not using promotional language, no fancy formatting, no company or website promotions, etc. It is always better to follow these set of rules while doing your product listing as it can be disastrous if a successful listing is taken down without prior notice or even if your account is suspended due to some reason.

Your product description page plays an important role in enticing the customers hence it should be ensured that the page looks appealing as well as informative to everyone. The more presentable your product description page is to the customers, the greater are the chances of growing your sales.

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SIMPLE METHODS TO INCREASE SALES ON AMAZON

Increase Sales on Amazon

The boom in online shopping has led to fierce competition among the sellers on e-commerce portals like Amazon. Every seller is coming up with new ideas every time to not only stand out against millions of other merchants but also to boost his sales on Amazon. Getting buyer’s attention is of paramount importance since people will only be able to buy from you if your product listing is visible on the website. As there are many identical products with different brand names on the marketplace, buyers will not spend time searching through every page and will mostly buy the products that are listed on the first page of search results. Hence sellers need to implement innovative ideas to promote their brand and in turn improve its listing on Amazon.

Few methods are listed below which can help in improving the overall sales of your products:

1.) Optimize your listings: Buyers are able to find your listings only if you include popular and relevant keywords. Post these additions, your listing ranks higher on Amazon and chances of your product getting sold increase. By using Amazon Keyword Tool and Google Keyword Planner you can easily develop a list of relevant keywords to improve your listing.

2.) Try to win Buy Box: The Buy Box is the box which is on the right side of the product detail page on which customers can click to add the product to cart. Thus the Buy Box becomes a must-have feature for every seller. If they intend to boost their sales, then every seller must take efforts to meet the criteria to win the Buy Box.

3.) Improve product ratings: According to research, most of the buyers tend to make their decisions based on the ratings and reviews from other customers who have already purchased the product. A good number of positive reviews suggests that the product is very popular and a satisfied customer base. These ratings also prove to be a buying motivation for potential customers. Sellers should take utmost care to maintain positive ratings of their products as it helps to boost the ranking of the product on Amazon.

4.) Run Amazon advertising campaigns: Amazon advertising campaigns help you to get a detailed report about what people searched and how many among them purchased your product. This also helps in finding quality keywords for listing purpose. If done carefully, you can get relevant Amazon traffic which in turn will help boost sales.

amazon advertising

5.) Use Amazon FBA: Fulfillment by Amazon (FBA) is an easy way to increase your sells and most sellers nowadays opt for this method. This method enables you to send your inventory to Amazon and they take care of it from there. If one of your product sells, Amazon packs and ships your order to the customer. Seller only needs to pay for the storage and shipping costs and ensure that he is selling only his best products via FBA for profitability.

6.) Get feedback from the Customers: Last but not least, getting feedback from the customers is the most important thing that a seller should do on a regular basis. Customer feedback helps to understand if the concerned products are doing fine in the market. Negative feedback is also helpful as you get to know the product thoroughly and make the necessary changes to avoid the complications in the future. Evaluating customer feedback is one of those marketing techniques which should not be taken lightly by the sellers.

Who doesn’t want his product to be on the top of the list? With the above-mentioned ideas along with some hard work, sellers can easily boost their sales and improve their businesses.

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FUNDAMENTAL GUIDELINES FOR AMAZON HSA

HSA is one example out of the many types of ads that you can run on Amazon in order to boost up your sales. With highlights on your brand, HSA provides other value-added benefits such as brand visibility and customer trust.

Headline Search ads, abbreviated as HAS, play a vital role in building your brand on Amazon. Have you ever pondered over the Search results page on Amazon and found banner ads specific to a brand featuring products in the same category? Chances are that you have already clicked on it but not heeded on its details. So, let’s look at an example of HSA for better clarity. Below is a portion of the search results page for the search term “microwave oven”.

 

The section that has been encircled in red is a headline search ad. These types of ads may appear on the top of search results, on the bottom of search results or on the left-hand side of the search results.

HSA are used to create brand awareness among Amazon shoppers. Each HSA features only a selected category of products. This process of advertising on Amazon is an easy method to drive repeated purchases from your online store as it maximized visibility and gives a plpatform to shoppers to develop a trust in your brand.

We shall dive in to the essentials of HSA by going through each component:

1.Landing page or Products Listing page:

This is the page to which shoppers are directed to once they click (anywhere except the products displayed) on the HSA. It contains all products in a single category. The first step to HSA campaigns is to create the products listing page. Once you login into seller central, you should access campaign manager and click on headline search ads followed by create campaign. At this point, you may select all your products from a selected category to display on the landing page.

2. Display banner:

The banner is exactly the HSA (shown in the figure above) which is displayed upon triggering of ads through search terms. After creating the landing page, the next step of campaign creation is to create the banner. You have to enter your brand name and a headline. Enter the image of your logo or a specific product to be displayed on the banner. Next you can add three products which will be shown on the banner. Here is a labeled image of a HSA banner creative to help you identify each component.

3. Keyword bid

Once you have added all the components of the banner creative, you have to set a default keyword bid. There are two options for this step – automated bidding or manual bidding. In the manual bidding options, you may select the percentage offset from the default bid for displaying your ads in all other placements other than top of the search results page.

4. Keyword:

The next step will be adding the keywords. You may choose the suggested keywords or add your own keywords manually for all match types (broad, phrase and exact). Amazon suggests that you add at least 50 – 100 keywords.

5. Campaign details:

Finally, you will be required to add the campaign details such as name, duration and budget. After this, your campaign will be reviewed. The review process happens within 72 hours.

A low sales volume on Amazon can be frustrating scenario for online sellers. Together with many other methods, HSA campaigns can be used in collaboration with sponsored product ads to give exceptional results for your products. Embedding your sponsored ads with new product targeting gives added benefit to your campaign as a whole. It assists in maximizing visibility of your brand to the widest range of relevant customers. Once customers are satisfied with products from your brand, it is highly likely that you will receive repeated purchases and/or referred purchases. Simple steps mentioned above can help you to set up a HAS campaign to give a significant boost to your sales.

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