Category Archives: Amazon Sponsored Ads

SIMPLE METHODS TO INCREASE SALES ON AMAZON

Increase Sales on Amazon

The boom in online shopping has led to fierce competition among the sellers on e-commerce portals like Amazon. Every seller is coming up with new ideas every time to not only stand out against millions of other merchants but also to boost his sales on Amazon. Getting buyer’s attention is of paramount importance since people will only be able to buy from you if your product listing is visible on the website. As there are many identical products with different brand names on the marketplace, buyers will not spend time searching through every page and will mostly buy the products that are listed on the first page of search results. Hence sellers need to implement innovative ideas to promote their brand and in turn improve its listing on Amazon.

Few methods are listed below which can help in improving the overall sales of your products:

1.) Optimize your listings: Buyers are able to find your listings only if you include popular and relevant keywords. Post these additions, your listing ranks higher on Amazon and chances of your product getting sold increase. By using Amazon Keyword Tool and Google Keyword Planner you can easily develop a list of relevant keywords to improve your listing.

2.) Try to win Buy Box: The Buy Box is the box which is on the right side of the product detail page on which customers can click to add the product to cart. Thus the Buy Box becomes a must-have feature for every seller. If they intend to boost their sales, then every seller must take efforts to meet the criteria to win the Buy Box.

3.) Improve product ratings: According to research, most of the buyers tend to make their decisions based on the ratings and reviews from other customers who have already purchased the product. A good number of positive reviews suggests that the product is very popular and a satisfied customer base. These ratings also prove to be a buying motivation for potential customers. Sellers should take utmost care to maintain positive ratings of their products as it helps to boost the ranking of the product on Amazon.

4.) Run Amazon advertising campaigns: Amazon advertising campaigns help you to get a detailed report about what people searched and how many among them purchased your product. This also helps in finding quality keywords for listing purpose. If done carefully, you can get relevant Amazon traffic which in turn will help boost sales.

amazon advertising

5.) Use Amazon FBA: Fulfillment by Amazon (FBA) is an easy way to increase your sells and most sellers nowadays opt for this method. This method enables you to send your inventory to Amazon and they take care of it from there. If one of your product sells, Amazon packs and ships your order to the customer. Seller only needs to pay for the storage and shipping costs and ensure that he is selling only his best products via FBA for profitability.

6.) Get feedback from the Customers: Last but not least, getting feedback from the customers is the most important thing that a seller should do on a regular basis. Customer feedback helps to understand if the concerned products are doing fine in the market. Negative feedback is also helpful as you get to know the product thoroughly and make the necessary changes to avoid the complications in the future. Evaluating customer feedback is one of those marketing techniques which should not be taken lightly by the sellers.

Who doesn’t want his product to be on the top of the list? With the above-mentioned ideas along with some hard work, sellers can easily boost their sales and improve their businesses.

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FUNDAMENTAL GUIDELINES FOR AMAZON HSA

HSA is one example out of the many types of ads that you can run on Amazon in order to boost up your sales. With highlights on your brand, HSA provides other value added benefits such as brand visibility and customer trust.

Headline search ads, abbreviated as HAS, play a vital role in building your brand on Amazon. Have you ever pondered over the Search results page on Amazon and found banner ads specific to a brand featuring products in the same category? Chances are that you have already clicked on it but not heeded on its details. So, let’s look at an example of HSA for better clarity. Below is a portion of the search results page for the search term “microwave oven”.

The section that has been encircled in red is a headline search ad. These types of ads may appear on the top of search results, on the bottom of search results or on the left hand side of the search results.

HSA are used to create brand awareness among Amazon shoppers. Each HSA features only a selected category of products. This process of advertising on Amazon is an easy method to drive repeated purchases from your online store as it maximized visibility and gives a plpatform to shoppers to develop a trust in your brand.

We shall dive in to the essentials of HSA by going through each component:

1.Landing page or Products Listing page:

This is the page to which shoppers are directed to once they click (anywhere except the products displayed) on the HSA. It contains all products in a single category. The first step to HSA campaigns is to create the products listing page. Once you login into seller central, you should access campaign manager and click on headline search ads followed by create campaign. At this point, you may select all your products from a selected category to display on the landing page.

2. Display banner:

The banner is exactly the HSA (shown in the figure above) which is displayed upon triggering of ads through search terms. After creating the landing page, the next step of campaign creation is to create the banner. You have to enter your brand name and a headline. Enter the image of your logo or a specific product to be displayed on the banner. Next you can add three products which will be shown on the banner. Here is a labeled image of a HSA banner creative to help you identify each component.

3. Keyword bid

Once you have added all the components of the banner creative, you have to set a default keyword bid. There are two options for this step – automated bidding or manual bidding. In the manual bidding options, you may select the percentage offset from the default bid for displaying your ads in all other placements other than top of the search results page.

4. Keyword:

The next step will be adding the keywords. You may choose the suggested keywords or add your own keywords manually for all match types (broad, phrase and exact). Amazon suggests that you add at least 50 – 100 keywords.

5. Campaign details:

Finally, you will be required to add the campaign details such as name, duration and budget. After this, your campaign will be reviewed. The review process happens within 72 hours.

A low sales volume on Amazon can be frustrating scenario for online sellers. Together with many other methods, HSA campaigns can be used in collaboration with sponsored product ads to give exceptional results for your products. Embedding your sponsored ads with new product targeting gives added benefit to your campaign as a whole. It assists in maximizing visibility of your brand to the widest range of relevant customers. Once customers are satisfied with products from your brand, it is highly likely that you will receive repeated purchases and/or referred purchases. Simple steps mentioned above can help you to set up a HAS campaign to give a significant boost to your sales.

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Overview of Amazon Marketing Services

You should never miss out on Amazon marketing services if you want to sell your stuff online. This is because Amazon is the biggest e-commerce space that you can get for your product. Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform where people get their products on the basis of keywords, products, and interests.

Overview of Amazon Marketing Services

AMS offers Amazon Pages, Product Display Ads, Headline Search Ads and Sponsored Products Ads.

How to enter Amazon Marketing Services:

If you want to get into Amazon Marketing Services, you must have one of these –

• A Vendor Central or Vendor Express login
• An invitation to represent a vendor
• An Advantage Central login
• A Kindle Direct Publishing account

Types of AMS Ads

1. Sponsored Products Ads

These ads give sellers more control over how they want to merchandise their product on Amazon. You can increase your product visibility when people look up the keywords you have bid on along with targeted ads. You only have to pay when someone clicks on your ad and reaches your page.

With Sponsored Products, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

You must have a regular budget for every ad campaign and keep an amount that you are willing to pay. That way, at the end of a month, your ad expenditure won’t exceed your desired daily spend. Keyword research is an important part of is also very important, so make sure you do it well.

2. Headline Search Ads

Headline Search ads build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.
Keywords help in deciding if your ad will be displayed or not. If a shopper looks for something ideal to what your keyword is, that will lead to him finding your product.
Your creatives are auto-generated and all you have to do is add a headline and image before you submit your ad for review.

Amazon displays your ad to those shoppers who use the keywords from your campaign.
With these ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

The only limitation is that Amazon will not accept ads that contain or relate to certain content. Headline Search ads can be made by all approved Amazon Marketing Services accounts.

3. Product Display Ads

Product Displayed ads are on the right side of an Amazon product page. It pays more attention to the brand than the product itself. In order to display your ads, there are two targeting methods: Product and Interest. Product targeting lets you choose which pages your ad will be shown on. You can also choose your campaign settings by naming your campaign, setting a CPC bid, a campaign budget, and the time.

Your ads will appear on the product detail page, around search results, customer reviews page, on top of the offer listing page and in Amazon-generated emails. When your items go out of stock, the ads are stopped until the item is back in stock.

With Product Display Ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

Using AMS also has a lot of challenges –

• Making a good impression
• You can’t bid for more than what you can afford
• Getting good conversion rates
• Getting a decent return on investment (ROI).
• Not every seller uses AMS
• Impatiently raising the bid
• Not being creative enough with targeting

When you advertise with AMS, it is an opportunity. You should use it efficiently and it also depends on the products you are getting. But, you must also remember that it won’t get you instant success. Amazon focuses on how your ad performs, good targeting and product page appeal. You should improve your targeting and your product page for better ad performance metrics.

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Why sales have gone down

Why sales have gone down

Sometimes, sellers are doing just fine when all of a sudden, the sales start varying and dropping day by day.

Here are a few reasons why this happens. 

1. Losing the Buy Box

Most of the sales happen through the Buy Box, which is the best place for generating sales for all third-party sellers who want to be successful on Amazon. They must always aim to win the Buy Box on Amazon, which gets rotated between sellers that are deemed good enough to have it.
If you are the only person who sells the product on Amazon, then you will be fin, but if there are multiple sellers, you will be facing serious competition for the same Buy Box.
So, if you have lost the Buy Box, or it is being shared with different sellers, this can explain the reason as to why your sales have dropped all of a sudden.
If you want the Buy Box back, you must make sure that you have good software, and that you are competitively priced. Your feedback should always be positive and as engaging as possible.

2. Experiencing negative feedback

There are two ways for a person to leave their feedback on Amazon, one is for the seller (seller feedback) and the other is for the product they’ve purchased (product review).
If you are a private label seller then getting a 1-star product review can hinder your sales dramatically. Any bad seller feedback review is bad for your product. The moment you get negative feedback, you should examine the problem and find out where it is within Amazon’s feedback guidelines. If there is a problem with the shipping, then Amazon will remove this feedback, so that it doesn’t affect the product.
The other feedback can be removed by the customer if you work with them on the problem and solve any misunderstandings they had with the product/service. But, never force a seller into removing feedback.
Find out where you went wrong, and do whatever you can to regenerate sales.

3. Look up your product the way a customer does

You should always put yourself in the customer’s shoes and think the way they would. Check your product’s visibility, if your product is on page one or not, how your product is being displayed on the mobile. Check if you have listed your products with the correct keywords and that your images are updated and of the best quality.

4. Seasonal trend

Sometimes, based on what you sell, you may experience some months when your sales are slower than usual. Like sunglasses are bought more during summer instead of winters. It is good to keep track of when your figures escalate or fall so that you can identify any seasonal trends.

5. Ending a sales promotion

Sometimes, Amazon sellers decide to run promotions for the entire year in order to boost sales and product visibility. If your promotion has recently ended, then it might be the reason why your sales have gone down all of a sudden. This is why you should keep track of any campaign dates that you have in order to know when it ends and how it affects sales.

6. Check your campaigns

Many Amazon sellers use Amazon PPC ads in order to drive traffic to their product listings. Using an Amazon PPC campaign can directly affect your sales if your payment method gets denied or if your Amazon Sponsored Ad campaign comes to an end.

Conclusion
There will always come a time where your product will experience a drop in sales. However, you should ask yourself some questions, like what your competitors are doing, what your buyers are doing, how your prices are as compared to your competitors, and your reviews.
However, this slump is always temporary and along the year, this will even itself out.

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Know the tips to increase sales and get optimum ROI on Amazon

If people want to open their own store online, there are various sites that can help with the same. It is a great way of starting something new. But, if you want to generate sales, you will have to do more than just setting up a store. You must know the best marketing tactics and how to make sales happen. Here are 6 ways you can increase sales and get optimum ROI on Amazon.


Know the tips to increase sales and get optimum ROI on Amazon

1. Get Paid Traffic

One of the best ways to generate better sales is through paid traffic. People have several misconceptions about the same; they think it is expensive. Some stories circulate around saying that people who spend a lot of money on such stuff, get nothing in return and have an inevitable loss. But, none of these is true. If you know the way to get the best deals, you will find that paid traffic is affordable and can take your business to the higher levels.

Those who fail with paid traffic seem to experience common mistakes. When you are running paid traffic campaigns, you should not put all your money on a single ad. Run multiple campaigns and have variations for them. You then drive traffic to each and check which ads bring you the best crowd.

2. Get people to trust you

Another way to increase sales is by getting people to trust you. People have to follow a process in order to buy a product before the actual transaction is made. When you increase the trust people have at every step of this process, conversions from shoppers to buyers will be more. You can add reviews of the products that are on display. This acts as proof regarding the product. You can also install a live chat option on your site, which acts as the best customer service. Testimonials and trust badges also gain the trust of the people in your product. They are for the last minute concerns people have before buying your product, and this might help in to eradicate them.

3. Have a simple Checkout process

There’s also the option of making your checkout process simpler. Instead of getting people to sign up, there should be an option to check out as a guest. This is less tiresome and easier as compared to other methods. You can also reduce the number of form fields that need to be filled. With some features like buttons, you can make their process simpler.

4. Use emails

In order to get more publicity and grow your e-commerce store, you can take up email marketing. If you want to do that, there are two ways of approaching the same.
You can have a list and market according to that. Or, you can make a completely new list. If you have the emails of all your customers, you can start without any hassle. However, if you don’t have a list, you must first create one, get people through paid traffic and conduct a giveaway. But, if you want to generate sales, you will have to follow some methods. You can resort to cross-selling, which is when you sell products that are complementary to what they have already bought. You must send your emails a week or two after someone has bought your product and then you can send them the complementary products’ promotion.

5. Show off your product as much as you can

The best way to improve sales is by showing off your product in a much better manner. People buy a product for its benefits, and you have to keep that in mind while you are marketing it. You can start by taking pictures of your products against a good background, preferably white. You can outsource the photography work to someone else if you can’t do it on your own. You can also take videos. Improve your product descriptions and align them in a proper manner. Highlight certain features of the product and emphasize them well enough to attract your customers.

There is also the process of upselling. You can also include an expensive product and add the ratings and reviews to it. Encourage and convince your customers to go for the expensive option and do it by providing discounts and deals on the same.

CONCLUSION

There are many ways you can market your product and gain plenty of sales. Whether you do it through paid traffic or email marketing, the options aren’t limited. The most important part is knowing your customer well, that helps in getting the most success out of a product. All we know is that at the end of the day, the customer should be happy and you must make good profits out of your products. That is what matters most.

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Do Amazon Sponsored Listing Ads Work?

Amazon is such a big deal now that people actually skip Google and start their online shopping searches directly on Amazon. Although Google still is the best search tool for inter-business purchases and services, Amazon is slowly overtaking the business and consumer market.

Do Amazon Sponsored Listing Ads Work

How this works for the advertiser

If you want to start an online company, the best way to meet your buyers are through Amazon. It is on the fast track for growth in the up and coming years, people get a wider opportunity for showcasing their product to everyone around the world.

Using Amazon Ads

Amazon is divided into several different advertising programs to chose from. But, the best is Amazon Sponsored Products. These ads are basically just image ads, which have only a major difference of appearing on search results right next to the searched products. Sponsored products can come on top of the rest of the results. The only difference between them and the non-sponsored results is the grey “Sponsored” tag which appears above the product title.

In order to create Amazon Sponsored Products ad, you need to select keywords. Whenever someone will search for those keywords, your ad will show up. You have to pay only for the clicks you receive on your ad. Whenever someone clicks on your Sponsored Product Ad, they will be directly sent to your page, which would be that of your Amazon product detail page.

It is noted that when people look up something on Google, they are just browsing for solutions and products. But, when they begin the search on Amazon, it means that the person is more prepared to make a purchase.

How to Build Your Amazon Ad

1. You must have an active seller account on Amazon.
2. You must have active product listings in any of Amazon’s product categories.
3. You must have the Buy Box. It is a box on Amazon product detail page where customers can start making purchases by adding items to their shopping carts.

Adding Keywords and Bidding

Amazon sponsored products use keywords to bring the crowd to your ads. You can choose automatic targeting where Amazon chooses the keywords for you, or you can choose manual targeting where you get to choose your own keywords. There are 3 types of keyword matching, which are broad, phrase and exact.

Reporting

Amazon will also provide advertisers with data that need to have regarding searches for keywords. It includes which kinds of search terms are popular with the customers and are giving the best performance, and it also tells you which keywords you should otherwise add in order to refine the performance of your campaigns.

The search terms report for every keyword will include data regarding Campaign, Ad group, Impressions, Clicks, Click thru rate, Cost per click, Conversions/number of orders placed, SKU for the sale and many more.

Money Matters

Although Amazon is just becoming a part of the advertising game and hasn’t been around for more than five years, the number of advertisers seeking space on that platform is increasing day by day. If compared to Google, there is a lower cost-per-click for advertisers of products on Amazon. Amazon uses past performance and sales on Amazon in order to determine the position, sponsored content and gain consumer attention. You can use sponsored content to help push your listing to the top of the search results.

When to start

If you have a product that you need to sell, you can consider using Amazon as a platform and using Amazon sponsored products ads. If you get in the business early, at a lower cost-per-click, you will have a chance to promote new products on top of the Amazon search.

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INTEGRATE YOUR AMAZON SALES THROUGH SOCIAL MEDIA

Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.

If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.

So here is your best option away from the Amazon platform – social media.

Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.

There are two major approaches to raising your business on Facebook.

  1. Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
  2. Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.

Some examples of social media business strategies are as follows:

A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.

You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.

Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.

Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag  #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.

This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.

Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.

Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.

For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.

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Know How to Win the Amazon Buy Box

Amazon is the biggest marketplace on the digital platform, one may call it ‘the marketplace’ which rules the e-commerce world on the internet. Sellers and buyers flock the website, alike and if you are a seller on the Amazon, you must be aware you are not the only seller for the particular product type; there are about hundreds of sellers of similar product type. So, imagine the competition.

Amazon BUY BOX race

 

What can one do to beat the competition and move ahead in the number game? Well, Amazon comes ahead to solve this universal problem so that the sellers do not have to face problems on the website. Amazon gives its sellers many opportunities to have a better reach and visibility(provided, they are paid) and sell their wares and products at competitive pricing and profits.

One such sponsored ad facility that Amazon provides its sellers is the ‘Buy Box’. For all those unaware what a Buy Box is, it is the section that appears on the right-hand side of the product information page that allows the buyers to either move the chosen product to their cart or make a purchase instantly.

Why Buy Box?

Buy Box is, invariably, a pivotal tool for the sellers who are looking to sell their products and get higher profits using the Amazon marketplace. When a buyer moves the products from the product information page to his or her cart, they are planning to buy from a single seller, thereby, turning this into buy box winning for the seller.  And the seller is the buy box winner if the buyer makes an instant purchase by clicking the ‘Buy Now’ button.

Since every seller has to comply with Amazon’s rules and policies, getting a place in the Buy Box is a clear indication that the seller is associated with Amazon’s policies. Buy Box, in simpler words, can either make or break the sales of the seller.

Who is eligible to get the Buy Box?

Anyone who has subscribed to the professional sponsored tools provided by the Amazon and is in compliance with Amazon’s policies is eligible to get the Buy Box on Amazon.

How to win the Buy Box?

Everyone speculates about the theory behind the Buy Box when, in reality, no one is really sure about the behind-the-scenes of the tool. Everyone wants to win the Buy Box but not everyone can do so. We have listed a few ways using which you can win the coveted Buy Box.

  • Pricing is the key factor 

Price of a product is what pulls the buyers more than the quality, or the features(granted they are important, but not so much as the price). Having competitive pricing on Amazon will help you in moving one step closer to winning the Buy Box. Keep up with the competitive pricing and also, keeping a check on the rivals’ pricing will help in keeping your pricing in control.

  • Maintain the sellers’ rating

Sellers’ rating on Amazon is of critical importance which has a great impact on your winning the Buy Box. Speedy and efficient delivery, pricing, customer feedback and response, customer care, redressal to the grievances and most importantly, building a good reputation in the minds of the customers is what will help you in increasing the sellers’ ratings and in turn, increase your chances of winning the Buy Box. 

  • Keep the Order Defect Rate at the minimum

More the complaints and negative feedback from your buyers, lesser is the chance of you winning the Buy Box. Forget winning, you might lose the eligibility of the Buy Box on the whole if the ODR reaches 1%. This requires minimum to nil mistakes on your part and better customer satisfaction ratio.

However, one important factor to keep in mind is that nothing is stable and secure in the field of e-commerce platform and one mantra cannot work for everyone alike. Similarly, with the Buy Box, there are many uncertainties surrounding it. Simply keep up your good work, product quality, pricing, customer rapport, and fewer mistakes and you will have better chances of winning the Buy Box.

 

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New Product Targeting Option for Amazon Sponsored Products

Amazon has introduced a new feature “Product Targeting” for Sponsored Products. With this new feature which is available for manual campaigns only, you can target your ads by ASIN or product category. It means that the customer can see an ad pertinent to the category instead of the search term. Now you have more control over your ads like when and where your ads will appear.

Amazon says that “Product targeting allows you to choose specific products, categories, brands, or other product features that are similar to the product in your ad. Use this strategy to help shoppers find your product when browsing detail pages and categories or when searching products on Amazon”.

You will experience this new targeting method similar to Product Display Ads. The main difference is that Product Display Ads allow you to advertise one ASIN per campaign; however, in Product Targeting you can advertise either a single ASIN or multiple ASINs.

Manual Product Targeting Types:

You can create ad by selecting the targeting options from the following:

  1. Category Targeting
  2. Individual Product Targeting

Category Targeting

In  the Category Targeting option, Amazon will suggest a list of relevant categories based on your product. If you discover the appropriate category just click “target “else you can “refine” the category further.  Once you click “refine”, you will have these options:

  • Brand

You can display your ads by targeting specific brands. You now have the option to leverage the visibility of larger brands by targeting competitor ASINs.

  • Price Range

This option helps you target high priced products. It allows you to show your product’s ad more effectively to potential buyers.

  • Review Star ratings

This option allows you to target products with lower ratings and reviews. If your listings have better reviews than that of a similar product, you can target that ASIN by rating to increase your conversion.

Make sure that you are not going too narrow or too broad while targeting a particular brand, price range, and star rating.

Individual Product Targeting

In this Tab, you can target suggested individual products or you can search for a specific product by its name, ASIN, or SKU. You can also upload or enter the list of products by its name, ASIN, or SKU. The main advantage is that you can set your bids based on each targeted ASIN.

What to Choose: Category Targeting or Individual Product Targeting

Category Targeting increases visibility so it can be a good option when you want to build brand awareness.

Individual Product Targeting allows you to reach your target audience with a more accurate approach.  You can choose this option when you know which ASINs are commonly showing up alongside your product.

Negative Targeting

Amazon has introduced a new option negative product targeting. In this option, you have an opportunity to exclude certain brands or products if you don’t want to show your ads for them.

Advantages of Product Targeting

Brand or Product Launch

When you have launched a new product, you can’t predict which keyword is going to work best. Hence, you can promote your brand through product targeting based on similar brands.

Wider Reach

If you know which brands or products are your competitors, target those products and advertise against them to gain market share from them.

Conclusion

This new product targeting feature for Sponsored Products can help enhance your sales. It could be exciting and profitable if you explore this new functionality and keep monitoring the performance of the campaign by running regular targeting reports. The Targeting Report was previously called Keyword Report. This report now includes data from targeted categories and products. Take advantage of new Amazon ads evolution and refine your targeting option to be successful.

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How Amazon’s A9 Algorithm works for Product Ranking on Amazon (2019)

Amazon is the first largest e-commerce search engine. Most of the Product searches begin on Amazon. So, it is essential to know how the algorithm works and how you can drive traffic to your Product and rank Higher on Amazon searches. It can bring exponential growth to your business if your listing is optimized perfectly.

What Is The Amazon A9 Algorithm?

A9 is Amazon’s search algorithm. It works similar to Google algorithm for its search results. When a user searches the product in the search box, Amazon’s search engine algorithm ‘A9’ ensures that searchers get the most relevant results for their queries. Amazon also provides recommendations by using the data from a lot of queries that people have already made.

So, optimizing your Amazon search rankings is important because:

  • Over 50% ofAmazon searchers don’t scroll beyond the first page.
  • 35% of Amazon searchers click on the first product featured on a search page.
  • The first three items displayed in the search results get more clicks.

How does Amazon A9 Algorithm work?

Amazon continuously updates its A9 algorithm to improve the customer experience. Here are two elements on which A9 algorithm works and influence the Product Ranking on Amazon.

  • Relevance:

Amazon evaluates the searcher’s queries and tries to show the most relevant product.

  • Performance:

If a Product has a good sales record, it will be ranked at the top in the Amazon search results.

How to Increase the Relevancy:

Product’s Title:

To boost product sales fast, the best practice is to include Product Name, Brand Name and variants like color, size, Product type, and Quantity in the Product’s Title. Make sure to follow category-specific guidelines (style guides) for the length of the title. Don’t exceed the maximum length of 200 characters; including spaces otherwise, Amazon may truncate the longer titles.

How to Optimize Product Titles:

  • Do research and find two or three keywords for your product.
  • Keyword Inspector’s Reverse ASIN Tool: This tool allows you to spy on your competitors and suggest what keywords they are ranking for.
  • Don’t include any irrelevant search term in your Title.

 

Backend Keywords / Seller Terms:

Backend keywords / Seller terms help Amazon to discover your product in the search result. So it is referred to as “hidden” feature of an Amazon product page listing. As per new guidelines, 249 characters (including spaces, hyphens, and commas) are allowed.

Tips for Backend Keywords:

  • Keep variations in spellings or synonyms in order to capture all relevant keywords.
  • Avoid Quotation marks to restrict the overall character count.
  • Keywords Repetition should not be done.

Bullet Points:

Your product can rank higher if you have used relevant keywords in the description of your product and bullet points. Try to highlight the benefits and important points in order to add value to your product description.

Tips for Bullet Point:

  • List out compelling and information-rich content in accordance with importance.
  • Write down the attention-grabbing phrase in all CAPS and each bullet should be roughly 250-350 characters.

How to increase the Performance:

It is imperative to understand the performance-related ranking to facilitate the performance of the product listing.

Price of the Product:

The Product’s Price considerably affects your Amazon conversion rates. So, try to Retain Your Amazon Prices Competitive. This way you can Turn Traffic into Sales Leads and the algorithm will boost your product visibility.

Product Images:

According to the analysis, High-quality pictures help your product in escalating the conversion rates and marks in a high ranking of your product.

Tips for Bullet Point:

  • Refer Amazon’s guidelines to format photos appropriately and backend naming convention;
  • Use high-resolution photos and make sure your product occupy 85% of the photo frame.

Amazon reviews:

Nowadays most of the customers rely on the reviews before purchasing the product. If the products have more reviews, Amazon will list the product at the top of the results page. So, to increase reviews send follow-up emails to the customers once they purchase the products.

It is necessary to optimize your listing while considering the algorithmic factors and keep monitoring your listing’s performance regularly to increase conversions and to grow your business.

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