Category Archives: Amazon PPC

Small steps that India is taking towards Atmanirbhar Bharat

Aatmanirbhar Bharat

The year 2020 will be etched onto the human minds for generations to come. This year will be remembered because of a single microorganism that wreaked havoc in the entire world and brought it to its knees. The coronavirus or the COVID-19 virus not only took the lives of millions across the world but also brought the economy to a halt. Drastic measures were taken by countries across the globe and economic packages were issued to bring the economy back on track and India was no exception to it.

Atmanirbhar Bharat 1

On May 12th, 2020, Prime Minister Narendra Modi urged the citizens of India to concentrate on making the country “Atmanirbhar” or self-reliant. The idea of Atmanirbhar Bharat will not only focus on reviving the Indian economy post this pandemic but will also set the base for India’s domination in the world economy in the 21st century.

Atmanirbhar Bharat 2

During all these years, the idea of the “Make In India” initiative was never underlined as strongly as it is being done in the current coronavirus crisis. What led to this sudden change in mentality? The COVID-19 virus originated in China as it reported the first case of the COVID-19 virus in December 2019 after which it slowly started spreading in the entire world. Fast forward to six months later, the Chinese economy is almost back to normalcy while the world is still struggling with the pandemic. This made the world think if China can do it, why not us?

One of the benefits that China had earlier was that many reputed multinational companies had their manufacturing units located in this country. However, the global pandemic made them realize that it is time to move their setup from the Chinese market and settle somewhere else where there are resources to rebuild their empire. India is a country that can make this possible for those companies.

India can definitely create an ecosystem that can woo companies leaving China. India has the manpower and resources required for businesses to thrive and embark on the path of progress. Atmanirbhar Bharat focuses on creating job opportunities for the people of India and inviting global companies to set their base in the country. Promoting local vendors and businesses, educating them, and providing proper skillset to the workers are also some of the key areas the government is looking into in order to ensure the success of this campaign.

The Indian retail sector has already made its mark on the global economy and has proved its potential every time. E-commerce portals like Amazon and Flipkart are already flourishing in the Indian market as the local vendors are ready to grab every opportunity that comes their way. The Atmanirbhar Bharat Abhiyaan is aimed at strengthening these local industries that have taken a hit in the global pandemic and get them running like before.

In accordance with this Abhiyaan, the state of Gujarat has pledged to give guarantee-free loans of Rs 1 Lakh at 2% annual interest to the weaker sections of the society and small vendors to empower them in this crisis. Even the youth of the country are creating social media campaigns that promote the idea of “Self-Reliant India” and are urging other youngsters to stop using products made in other countries.

With the above said, it is but obvious that the digital marketing sector is witnessing noteworthy amounts of change too. Website designing is getting more demand as Indian companies look forward to considerable growth. Online selling, both independent and through online marketplaces, is going to be a norm for industries even in the SME sections.

The most important change has been noted in the tendency of online shoppers as they enquire about the manufacturing centres and confirm the “make in India” tag of the products they choose to buy from online marketplaces. Online shoppers have started promoting products made in India by writing reviews about them and referring those products to their friends and relatives. This step is very significant because it is the customer who forms the base of the market and economy. The customer is King and his opinion matters most. When customers shift their priorities to Indian manufacturers, it is evident that the industry will also have to shift. Following the same, it is not surprising that Indian smartphone companies like Lava, Xolo, Micromax, etc have started making smartphones with top-notch features and are selling them at affordable prices to attract the modern crowd.

Atmanirbhar Bharat 3

An eye-opener for the Indians came when the central government was in desperate need of funds to tackle the coronavirus crisis and no foreign company came forward to assist the country. It was the Tata group that pledged Rs 1500 crore, Wipro pledged Rs 1125 crore and Mahindra & Mahindra offered to use its manufacturing units to make ventilators. Such generous donations from these Indian companies made people realize that you cannot rely on foreign companies in times of need. This made them understand that buying a vehicle from Tata rather than Mercedes in the future will not only empower the company but also the country.

Self-sustainable India is the need of the hour. Gone are the days when India used to depend on other nations for its needs. This global COVID-19 crisis has changed the mentality of the Indian people and they have understood the importance of a self-reliant nation. If India does not deviate from the ideology of Atmanirbharta, then there is no force in this world that can stop it from becoming a global power in the years to come.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Tips to boost your sales on Amazon during Weekends and Holidays

Boost Sales on Amazon during Weekends and Holidays

What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.

In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world.  More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.

Below is a list of few tips that you can follow in order to increase your sales during this period.

1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.

Make your Product Visible

2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.

Advertising

3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.

Stock up on inventory

4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.

Create an efficient backend operations team

Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.

For further information, you may contact us or visit our website www.bmconsulting.co

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Captions for visuals – appropriate enhancement for your graphical content

Captions for Visuals

What is the first thing you notice when you look at a photo? Is it the photo itself or the caption that is written below it? According to a study, most people tend to look at the photos and then at the captions after which they decide whether or not the story is worth reading. Having said this, the importance of a caption cannot be sidelined because it gives the viewers brief information about that image which is otherwise missing from it. Captioning an image is important in every field and that includes marketplaces as well. The Enhanced Brand Content on Amazon is a feature that allows you to put enhanced images and content about your product. If a seller fails to convey the exact details about that product in its caption, then the customer would find it difficult to understand about that product and might just skip to some different seller leading to your decline in sales.

Following are a few tips which can help you easily understand the process of captioning for image enhancement:

1. Write nothing but the truth: This is one of the basic steps that you can follow while captioning any image. If the content is not authentic, then the image is bound to lose credibility which can adversely affect your brand image as well. So before captioning any image, always ensure that everything you mention in the caption is accurate and authentic. In case you are unsure about the text, it is better to leave the image without any caption rather than writing something about which you have no clue. For example, in the image given below, mention the free voucher only if it is still valid. If the customer finds out that the validity has expired, then it might negatively affect your business.

Write nothing but the truth

 

2. Describe what cannot be deduced from the image: If your caption describes the things that are already visible in the photo, then the caption becomes useless.  For example, if you are a seller who is selling an office chair and you have advertised the image given below with the caption – “Comfortable and useful office chair” then it becomes quite useless because it is pretty evident from the image that it is an office chair. However, if you caption it – “ Ergonomic office chair with push back mechanism and height adjustment” then the customer would understand that this chair offers other features as well which cannot be deduced from the image.

Describe what cannot be deduced from the image

3. Write according to your target audience: If you are writing for a specific audience, then utilize the jargon which that the audience uses. For instance, if you are selling children’s toys, then your image caption should contain funky and playful words so that the children can understand it without any difficulty. Kindly refer to the example given below:

Write according to your target audience

4. Ask questions: To increase the reader engagement, keep asking questions along with your images. These questions can be open-ended, yes/no questions, etc. Doing this encourages the reader to comment on your photo, especially if you are advertising on a social media platform. And with increased engagement, the Search Engine Optimization (SEO) of your site also improves which results in increased sales. National Geographic’s Instagram page is one of the best when it comes to user engagement.

Ask questions

It is said that a picture is worth a thousand words. Images are a great medium to communicate with people when it comes to building your brand and hence it becomes of paramount importance to enhance these images and caption them appropriately. Science admits that brain processes images faster than any other type of data. Thus, if you are looking for an ideal way to communicate with your customers, then graphical content is the best option to do so. Just follow the above-mentioned tips and you will notice a significant increase in your sales and productivity.

For further information, you may contact us or visit our website www.bmconsulting.in

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Do’s and dont’s for your Amazon product description pages

Amazon product description pages

Being the largest online retailer in the world, Amazon is of paramount importance when it comes to selling your products online. The Amazon product description page is the one on which the sellers list their products in order to make them visible to the customers. Writing apt product description for this page is very important as it not only helps to improve your ranking but also gets you the much-awaited conversions thereby boosting your overall sales. Following is a list of key points that you need to consider while writing your product description pages:

1.) Concentrate on selling product benefits: Whenever a customer searches for a specific product, he is interested in knowing the benefits of that product embedded with its features. Customers are more inclined towards knowing how they can inculcate that particular product in their daily lives so as to improve efficiency. Thus it is important that your product shows how it can solve a particular problem and prove to be helpful.

Concentrate on selling product benefits

2.) Write appropriate product titles: Product title is the first thing that a customer will notice while he is on your product description page. You should make sure that the title is up to the point and is not more than 200 characters as lengthy titles take up time to read and understand and hence are usually disliked by customers. For example: Amazon Brand – Solimo Non-stick Fry Pan, 24cm, (Induction and Gas compatible), Black. The title includes all the necessary keywords and thus has a high chance of turning up in relevant searches.

3.) Write accurate product description: Writing an appropriate and attractive product description is one of the important steps in making your product a best seller on Amazon. You must ensure that your product description is not full of keywords in an irrelevant manner. Further to this, Google is another search engine that helps in selling your product as customers directly input the search term on Google many times. Thus to ensure that your product ranks higher on the Amazon as well as Google you must include the main keyword at the beginning of your title and in your bullet points. After this is taken care of, make sure that you write your remaining product description as crisp and clear as possible to ensure customer attention. For example: Meet Fitbit Versaan all-day companion that helps you live your best life. Run your day with wireless payments, notifications, quick replies, apps, music, and 4+ day battery life. This lightweight, swim-proof watch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Plus, wear it your way with fresh accessories and clock faces.

4.) Abide by Amazon guidelines for product description: Amazon has laid out a few guidelines to which the sellers need to adhere to in order to promote visibility and sales. These include rules like not using promotional language, no fancy formatting, no company or website promotions, etc. It is always better to follow these set of rules while doing your product listing as it can be disastrous if a successful listing is taken down without prior notice or even if your account is suspended due to some reason.

Your product description page plays an important role in enticing the customers hence it should be ensured that the page looks appealing as well as informative to everyone. The more presentable your product description page is to the customers, the greater are the chances of growing your sales.

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Overview of Amazon Marketing Services

You should never miss out on Amazon marketing services if you want to sell your stuff online. This is because Amazon is the biggest e-commerce space that you can get for your product. Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform where people get their products on the basis of keywords, products, and interests.

Overview of Amazon Marketing Services

AMS offers Amazon Pages, Product Display Ads, Headline Search Ads and Sponsored Products Ads.

How to enter Amazon Marketing Services:

If you want to get into Amazon Marketing Services, you must have one of these –

• A Vendor Central or Vendor Express login
• An invitation to represent a vendor
• An Advantage Central login
• A Kindle Direct Publishing account

Types of AMS Ads

1. Sponsored Products Ads

These ads give sellers more control over how they want to merchandise their product on Amazon. You can increase your product visibility when people look up the keywords you have bid on along with targeted ads. You only have to pay when someone clicks on your ad and reaches your page.

With Sponsored Products, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

You must have a regular budget for every ad campaign and keep an amount that you are willing to pay. That way, at the end of a month, your ad expenditure won’t exceed your desired daily spend. Keyword research is an important part of is also very important, so make sure you do it well.

2. Headline Search Ads

Headline Search ads build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.
Keywords help in deciding if your ad will be displayed or not. If a shopper looks for something ideal to what your keyword is, that will lead to him finding your product.
Your creatives are auto-generated and all you have to do is add a headline and image before you submit your ad for review.

Amazon displays your ad to those shoppers who use the keywords from your campaign.
With these ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

The only limitation is that Amazon will not accept ads that contain or relate to certain content. Headline Search ads can be made by all approved Amazon Marketing Services accounts.

3. Product Display Ads

Product Displayed ads are on the right side of an Amazon product page. It pays more attention to the brand than the product itself. In order to display your ads, there are two targeting methods: Product and Interest. Product targeting lets you choose which pages your ad will be shown on. You can also choose your campaign settings by naming your campaign, setting a CPC bid, a campaign budget, and the time.

Your ads will appear on the product detail page, around search results, customer reviews page, on top of the offer listing page and in Amazon-generated emails. When your items go out of stock, the ads are stopped until the item is back in stock.

With Product Display Ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

Using AMS also has a lot of challenges –

• Making a good impression
• You can’t bid for more than what you can afford
• Getting good conversion rates
• Getting a decent return on investment (ROI).
• Not every seller uses AMS
• Impatiently raising the bid
• Not being creative enough with targeting

When you advertise with AMS, it is an opportunity. You should use it efficiently and it also depends on the products you are getting. But, you must also remember that it won’t get you instant success. Amazon focuses on how your ad performs, good targeting and product page appeal. You should improve your targeting and your product page for better ad performance metrics.

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Why sales have gone down

Why sales have gone down

Sometimes, sellers are doing just fine when all of a sudden, the sales start varying and dropping day by day.

Here are a few reasons why this happens. 

1. Losing the Buy Box

Most of the sales happen through the Buy Box, which is the best place for generating sales for all third-party sellers who want to be successful on Amazon. They must always aim to win the Buy Box on Amazon, which gets rotated between sellers that are deemed good enough to have it.
If you are the only person who sells the product on Amazon, then you will be fin, but if there are multiple sellers, you will be facing serious competition for the same Buy Box.
So, if you have lost the Buy Box, or it is being shared with different sellers, this can explain the reason as to why your sales have dropped all of a sudden.
If you want the Buy Box back, you must make sure that you have good software, and that you are competitively priced. Your feedback should always be positive and as engaging as possible.

2. Experiencing negative feedback

There are two ways for a person to leave their feedback on Amazon, one is for the seller (seller feedback) and the other is for the product they’ve purchased (product review).
If you are a private label seller then getting a 1-star product review can hinder your sales dramatically. Any bad seller feedback review is bad for your product. The moment you get negative feedback, you should examine the problem and find out where it is within Amazon’s feedback guidelines. If there is a problem with the shipping, then Amazon will remove this feedback, so that it doesn’t affect the product.
The other feedback can be removed by the customer if you work with them on the problem and solve any misunderstandings they had with the product/service. But, never force a seller into removing feedback.
Find out where you went wrong, and do whatever you can to regenerate sales.

3. Look up your product the way a customer does

You should always put yourself in the customer’s shoes and think the way they would. Check your product’s visibility, if your product is on page one or not, how your product is being displayed on the mobile. Check if you have listed your products with the correct keywords and that your images are updated and of the best quality.

4. Seasonal trend

Sometimes, based on what you sell, you may experience some months when your sales are slower than usual. Like sunglasses are bought more during summer instead of winters. It is good to keep track of when your figures escalate or fall so that you can identify any seasonal trends.

5. Ending a sales promotion

Sometimes, Amazon sellers decide to run promotions for the entire year in order to boost sales and product visibility. If your promotion has recently ended, then it might be the reason why your sales have gone down all of a sudden. This is why you should keep track of any campaign dates that you have in order to know when it ends and how it affects sales.

6. Check your campaigns

Many Amazon sellers use Amazon PPC ads in order to drive traffic to their product listings. Using an Amazon PPC campaign can directly affect your sales if your payment method gets denied or if your Amazon Sponsored Ad campaign comes to an end.

Conclusion
There will always come a time where your product will experience a drop in sales. However, you should ask yourself some questions, like what your competitors are doing, what your buyers are doing, how your prices are as compared to your competitors, and your reviews.
However, this slump is always temporary and along the year, this will even itself out.

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Understanding Amazon PPC ads

Today’s online portal for e-business and sales is very competitive and vast. Amazon pay-per-click (PPC) ads are an efficient method for brands to create awareness, improve visibility, and increase sales.

AMAZON PPC

Amazon Marketing Services (AMS) is Amazon’s advertising style provided to its sellers. It offers three kinds of PPC ads. They are headline search ads, sponsored product ads, and product display ads. These ads are all suitable for attracting customers and getting conversions done.

1.    Headline Search Ads

Headline Search ads get the most clicks among all the three types of PPC ads on Amazon. They build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.

How to create a headline search campaign

If you want to create a headline search campaign, you should start by choosing the most clickbait page of your ad. Shoppers click on this when they click on your ad. You can choose whichever Amazon Store page you want and you can also customize your own Amazon URL.

Then, you must choose your keywords which are used to target your customers. That way, if a customer clicks on your ad, he will be taken to your page and be given details about your products.

2. Sponsored Product Ads

Sponsored product ads are the most popular ones on Amazon as they bring in the highest amount of sales per click. They increase a product’s search visibility and bring more than usual people to your product details’ page. If you want to create a sponsored product campaign, you must choose the product you want to promote and add all the keywords which will help increase your product’s visibility. You can either do manual targeting, which includes selecting certain keywords for your ad or uses automatic targeting, where all your relevant keywords are targeted according to the product information. So, when a shopper looks for your keywords, your ad will pop up in the display if you win the Buy Box for that product.

3. Product Display Ads

Product display ads are becoming quite popular. These ads help to target shoppers who aren’t sure if they want to buy a product or not. They help in cross-selling and work extremely well for competition and give you a head start. These ads appear on product detail pages, customer review pages, the bottom of search results pages, and many other places. If you want to make a product display ad campaign, choose the product you want to promote and how you want to target customers. When someone clicks on your ad, they are taken to the product detail page.

4. Coupon Ads

If you have active Vendor Powered Coupons, then you can use the Product display ads to promote your products. These ads work just the way a regular product display and do, but the only difference is that they offer a coupon-specific creative. Amazon says that when you choose a product, there will be a notification about the availability of coupons. You can make a choice of advertising the coupon and view the ad before making the entire campaign live.

5. Deal Ads

Product display ads are also helpful when it comes to advertising deals with a limited amount of time. You will be presented the entire campaign process step by step. IT shows you the deals that can be used for promotion. They can be any Lightning or Savings and Sales deals which are under your vendor code. They should be approved and not to end within the next 72 hours.

The designs and logos for deal ads are auto-generated. They don’t have any custom headline or logo images. They show the type of deal, promotional price, and offer expiry date.

Conclusion

Amazon PPC ads help brands promote their pages in each stage. You can’t just set your campaign and forget about it. You need to change your ways, optimize things and target good keywords and products. Only that way, you will get good sales, convert shoppers to buyers and get good profits.

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Know the tips to increase sales and get optimum ROI on Amazon

If people want to open their own store online, there are various sites that can help with the same. It is a great way of starting something new. But, if you want to generate sales, you will have to do more than just setting up a store. You must know the best marketing tactics and how to make sales happen. Here are 6 ways you can increase sales and get optimum ROI on Amazon.


Know the tips to increase sales and get optimum ROI on Amazon

1. Get Paid Traffic

One of the best ways to generate better sales is through paid traffic. People have several misconceptions about the same; they think it is expensive. Some stories circulate around saying that people who spend a lot of money on such stuff, get nothing in return and have an inevitable loss. But, none of these is true. If you know the way to get the best deals, you will find that paid traffic is affordable and can take your business to the higher levels.

Those who fail with paid traffic seem to experience common mistakes. When you are running paid traffic campaigns, you should not put all your money on a single ad. Run multiple campaigns and have variations for them. You then drive traffic to each and check which ads bring you the best crowd.

2. Get people to trust you

Another way to increase sales is by getting people to trust you. People have to follow a process in order to buy a product before the actual transaction is made. When you increase the trust people have at every step of this process, conversions from shoppers to buyers will be more. You can add reviews of the products that are on display. This acts as proof regarding the product. You can also install a live chat option on your site, which acts as the best customer service. Testimonials and trust badges also gain the trust of the people in your product. They are for the last minute concerns people have before buying your product, and this might help in to eradicate them.

3. Have a simple Checkout process

There’s also the option of making your checkout process simpler. Instead of getting people to sign up, there should be an option to check out as a guest. This is less tiresome and easier as compared to other methods. You can also reduce the number of form fields that need to be filled. With some features like buttons, you can make their process simpler.

4. Use emails

In order to get more publicity and grow your e-commerce store, you can take up email marketing. If you want to do that, there are two ways of approaching the same.
You can have a list and market according to that. Or, you can make a completely new list. If you have the emails of all your customers, you can start without any hassle. However, if you don’t have a list, you must first create one, get people through paid traffic and conduct a giveaway. But, if you want to generate sales, you will have to follow some methods. You can resort to cross-selling, which is when you sell products that are complementary to what they have already bought. You must send your emails a week or two after someone has bought your product and then you can send them the complementary products’ promotion.

5. Show off your product as much as you can

The best way to improve sales is by showing off your product in a much better manner. People buy a product for its benefits, and you have to keep that in mind while you are marketing it. You can start by taking pictures of your products against a good background, preferably white. You can outsource the photography work to someone else if you can’t do it on your own. You can also take videos. Improve your product descriptions and align them in a proper manner. Highlight certain features of the product and emphasize them well enough to attract your customers.

There is also the process of upselling. You can also include an expensive product and add the ratings and reviews to it. Encourage and convince your customers to go for the expensive option and do it by providing discounts and deals on the same.

CONCLUSION

There are many ways you can market your product and gain plenty of sales. Whether you do it through paid traffic or email marketing, the options aren’t limited. The most important part is knowing your customer well, that helps in getting the most success out of a product. All we know is that at the end of the day, the customer should be happy and you must make good profits out of your products. That is what matters most.

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Do Amazon Sponsored Listing Ads Work?

Amazon is such a big deal now that people actually skip Google and start their online shopping searches directly on Amazon. Although Google still is the best search tool for inter-business purchases and services, Amazon is slowly overtaking the business and consumer market.

Do Amazon Sponsored Listing Ads Work

How this works for the advertiser

If you want to start an online company, the best way to meet your buyers are through Amazon. It is on the fast track for growth in the up and coming years, people get a wider opportunity for showcasing their product to everyone around the world.

Using Amazon Ads

Amazon is divided into several different advertising programs to chose from. But, the best is Amazon Sponsored Products. These ads are basically just image ads, which have only a major difference of appearing on search results right next to the searched products. Sponsored products can come on top of the rest of the results. The only difference between them and the non-sponsored results is the grey “Sponsored” tag which appears above the product title.

In order to create Amazon Sponsored Products ad, you need to select keywords. Whenever someone will search for those keywords, your ad will show up. You have to pay only for the clicks you receive on your ad. Whenever someone clicks on your Sponsored Product Ad, they will be directly sent to your page, which would be that of your Amazon product detail page.

It is noted that when people look up something on Google, they are just browsing for solutions and products. But, when they begin the search on Amazon, it means that the person is more prepared to make a purchase.

How to Build Your Amazon Ad

1. You must have an active seller account on Amazon.
2. You must have active product listings in any of Amazon’s product categories.
3. You must have the Buy Box. It is a box on Amazon product detail page where customers can start making purchases by adding items to their shopping carts.

Adding Keywords and Bidding

Amazon sponsored products use keywords to bring the crowd to your ads. You can choose automatic targeting where Amazon chooses the keywords for you, or you can choose manual targeting where you get to choose your own keywords. There are 3 types of keyword matching, which are broad, phrase and exact.

Reporting

Amazon will also provide advertisers with data that need to have regarding searches for keywords. It includes which kinds of search terms are popular with the customers and are giving the best performance, and it also tells you which keywords you should otherwise add in order to refine the performance of your campaigns.

The search terms report for every keyword will include data regarding Campaign, Ad group, Impressions, Clicks, Click thru rate, Cost per click, Conversions/number of orders placed, SKU for the sale and many more.

Money Matters

Although Amazon is just becoming a part of the advertising game and hasn’t been around for more than five years, the number of advertisers seeking space on that platform is increasing day by day. If compared to Google, there is a lower cost-per-click for advertisers of products on Amazon. Amazon uses past performance and sales on Amazon in order to determine the position, sponsored content and gain consumer attention. You can use sponsored content to help push your listing to the top of the search results.

When to start

If you have a product that you need to sell, you can consider using Amazon as a platform and using Amazon sponsored products ads. If you get in the business early, at a lower cost-per-click, you will have a chance to promote new products on top of the Amazon search.

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New Product Targeting Option for Amazon Sponsored Products

Amazon has introduced a new feature “Product Targeting” for Sponsored Products. With this new feature which is available for manual campaigns only, you can target your ads by ASIN or product category. It means that the customer can see an ad pertinent to the category instead of the search term. Now you have more control over your ads like when and where your ads will appear.

Amazon says that “Product targeting allows you to choose specific products, categories, brands, or other product features that are similar to the product in your ad. Use this strategy to help shoppers find your product when browsing detail pages and categories or when searching products on Amazon”.

You will experience this new targeting method similar to Product Display Ads. The main difference is that Product Display Ads allow you to advertise one ASIN per campaign; however, in Product Targeting you can advertise either a single ASIN or multiple ASINs.

Manual Product Targeting Types:

You can create ad by selecting the targeting options from the following:

  1. Category Targeting
  2. Individual Product Targeting

Category Targeting

In  the Category Targeting option, Amazon will suggest a list of relevant categories based on your product. If you discover the appropriate category just click “target “else you can “refine” the category further.  Once you click “refine”, you will have these options:

  • Brand

You can display your ads by targeting specific brands. You now have the option to leverage the visibility of larger brands by targeting competitor ASINs.

  • Price Range

This option helps you target high priced products. It allows you to show your product’s ad more effectively to potential buyers.

  • Review Star ratings

This option allows you to target products with lower ratings and reviews. If your listings have better reviews than that of a similar product, you can target that ASIN by rating to increase your conversion.

Make sure that you are not going too narrow or too broad while targeting a particular brand, price range, and star rating.

Individual Product Targeting

In this Tab, you can target suggested individual products or you can search for a specific product by its name, ASIN, or SKU. You can also upload or enter the list of products by its name, ASIN, or SKU. The main advantage is that you can set your bids based on each targeted ASIN.

What to Choose: Category Targeting or Individual Product Targeting

Category Targeting increases visibility so it can be a good option when you want to build brand awareness.

Individual Product Targeting allows you to reach your target audience with a more accurate approach.  You can choose this option when you know which ASINs are commonly showing up alongside your product.

Negative Targeting

Amazon has introduced a new option negative product targeting. In this option, you have an opportunity to exclude certain brands or products if you don’t want to show your ads for them.

Advantages of Product Targeting

Brand or Product Launch

When you have launched a new product, you can’t predict which keyword is going to work best. Hence, you can promote your brand through product targeting based on similar brands.

Wider Reach

If you know which brands or products are your competitors, target those products and advertise against them to gain market share from them.

Conclusion

This new product targeting feature for Sponsored Products can help enhance your sales. It could be exciting and profitable if you explore this new functionality and keep monitoring the performance of the campaign by running regular targeting reports. The Targeting Report was previously called Keyword Report. This report now includes data from targeted categories and products. Take advantage of new Amazon ads evolution and refine your targeting option to be successful.

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