Category Archives: Amazon PPC

Captions for visuals – appropriate enhancement for your graphical content

Captions for Visuals

What is the first thing you notice when you look at a photo? Is it the photo itself or the caption that is written below it? According to a study, most people tend to look at the photos and then at the captions after which they decide whether or not the story is worth reading. Having said this, the importance of a caption cannot be sidelined because it gives the viewers brief information about that image which is otherwise missing from it. Captioning an image is important in every field and that includes marketplaces as well. The Enhanced Brand Content on Amazon is a feature that allows you to put enhanced images and content about your product. If a seller fails to convey the exact details about that product in its caption, then the customer would find it difficult to understand about that product and might just skip to some different seller leading to your decline in sales.

Following are a few tips which can help you easily understand the process of captioning for image enhancement:

1. Write nothing but the truth: This is one of the basic steps that you can follow while captioning any image. If the content is not authentic, then the image is bound to lose credibility which can adversely affect your brand image as well. So before captioning any image, always ensure that everything you mention in the caption is accurate and authentic. In case you are unsure about the text, it is better to leave the image without any caption rather than writing something about which you have no clue. For example, in the image given below, mention the free voucher only if it is still valid. If the customer finds out that the validity has expired, then it might negatively affect your business.

Write nothing but the truth

 

2. Describe what cannot be deduced from the image: If your caption describes the things that are already visible in the photo, then the caption becomes useless.  For example, if you are a seller who is selling an office chair and you have advertised the image given below with the caption – “Comfortable and useful office chair” then it becomes quite useless because it is pretty evident from the image that it is an office chair. However, if you caption it – “ Ergonomic office chair with push back mechanism and height adjustment” then the customer would understand that this chair offers other features as well which cannot be deduced from the image.

Describe what cannot be deduced from the image

3. Write according to your target audience: If you are writing for a specific audience, then utilize the jargon which that the audience uses. For instance, if you are selling children’s toys, then your image caption should contain funky and playful words so that the children can understand it without any difficulty. Kindly refer to the example given below:

Write according to your target audience

4. Ask questions: To increase the reader engagement, keep asking questions along with your images. These questions can be open-ended, yes/no questions, etc. Doing this encourages the reader to comment on your photo, especially if you are advertising on a social media platform. And with increased engagement, the Search Engine Optimization (SEO) of your site also improves which results in increased sales. National Geographic’s Instagram page is one of the best when it comes to user engagement.

Ask questions

It is said that a picture is worth a thousand words. Images are a great medium to communicate with people when it comes to building your brand and hence it becomes of paramount importance to enhance these images and caption them appropriately. Science admits that brain processes images faster than any other type of data. Thus, if you are looking for an ideal way to communicate with your customers, then graphical content is the best option to do so. Just follow the above-mentioned tips and you will notice a significant increase in your sales and productivity.

For further information, you may contact us or visit our website www.bmconsulting.in

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Do’s and dont’s for your Amazon product description pages

Amazon product description pages

Being the largest online retailer in the world, Amazon is of paramount importance when it comes to selling your products online. The Amazon product description page is the one on which the sellers list their products in order to make them visible to the customers. Writing apt product description for this page is very important as it not only helps to improve your ranking but also gets you the much-awaited conversions thereby boosting your overall sales. Following is a list of key points that you need to consider while writing your product description pages:

1.) Concentrate on selling product benefits: Whenever a customer searches for a specific product, he is interested in knowing the benefits of that product embedded with its features. Customers are more inclined towards knowing how they can inculcate that particular product in their daily lives so as to improve efficiency. Thus it is important that your product shows how it can solve a particular problem and prove to be helpful.

Concentrate on selling product benefits

2.) Write appropriate product titles: Product title is the first thing that a customer will notice while he is on your product description page. You should make sure that the title is up to the point and is not more than 200 characters as lengthy titles take up time to read and understand and hence are usually disliked by customers. For example: Amazon Brand – Solimo Non-stick Fry Pan, 24cm, (Induction and Gas compatible), Black. The title includes all the necessary keywords and thus has a high chance of turning up in relevant searches.

3.) Write accurate product description: Writing an appropriate and attractive product description is one of the important steps in making your product a best seller on Amazon. You must ensure that your product description is not full of keywords in an irrelevant manner. Further to this, Google is another search engine that helps in selling your product as customers directly input the search term on Google many times. Thus to ensure that your product ranks higher on the Amazon as well as Google you must include the main keyword at the beginning of your title and in your bullet points. After this is taken care of, make sure that you write your remaining product description as crisp and clear as possible to ensure customer attention. For example: Meet Fitbit Versaan all-day companion that helps you live your best life. Run your day with wireless payments, notifications, quick replies, apps, music, and 4+ day battery life. This lightweight, swim-proof watch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Plus, wear it your way with fresh accessories and clock faces.

4.) Abide by Amazon guidelines for product description: Amazon has laid out a few guidelines to which the sellers need to adhere to in order to promote visibility and sales. These include rules like not using promotional language, no fancy formatting, no company or website promotions, etc. It is always better to follow these set of rules while doing your product listing as it can be disastrous if a successful listing is taken down without prior notice or even if your account is suspended due to some reason.

Your product description page plays an important role in enticing the customers hence it should be ensured that the page looks appealing as well as informative to everyone. The more presentable your product description page is to the customers, the greater are the chances of growing your sales.

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Overview of Amazon Marketing Services

You should never miss out on Amazon marketing services if you want to sell your stuff online. This is because Amazon is the biggest e-commerce space that you can get for your product. Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform where people get their products on the basis of keywords, products, and interests.

Overview of Amazon Marketing Services

AMS offers Amazon Pages, Product Display Ads, Headline Search Ads and Sponsored Products Ads.

How to enter Amazon Marketing Services:

If you want to get into Amazon Marketing Services, you must have one of these –

• A Vendor Central or Vendor Express login
• An invitation to represent a vendor
• An Advantage Central login
• A Kindle Direct Publishing account

Types of AMS Ads

1. Sponsored Products Ads

These ads give sellers more control over how they want to merchandise their product on Amazon. You can increase your product visibility when people look up the keywords you have bid on along with targeted ads. You only have to pay when someone clicks on your ad and reaches your page.

With Sponsored Products, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

You must have a regular budget for every ad campaign and keep an amount that you are willing to pay. That way, at the end of a month, your ad expenditure won’t exceed your desired daily spend. Keyword research is an important part of is also very important, so make sure you do it well.

2. Headline Search Ads

Headline Search ads build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.
Keywords help in deciding if your ad will be displayed or not. If a shopper looks for something ideal to what your keyword is, that will lead to him finding your product.
Your creatives are auto-generated and all you have to do is add a headline and image before you submit your ad for review.

Amazon displays your ad to those shoppers who use the keywords from your campaign.
With these ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

The only limitation is that Amazon will not accept ads that contain or relate to certain content. Headline Search ads can be made by all approved Amazon Marketing Services accounts.

3. Product Display Ads

Product Displayed ads are on the right side of an Amazon product page. It pays more attention to the brand than the product itself. In order to display your ads, there are two targeting methods: Product and Interest. Product targeting lets you choose which pages your ad will be shown on. You can also choose your campaign settings by naming your campaign, setting a CPC bid, a campaign budget, and the time.

Your ads will appear on the product detail page, around search results, customer reviews page, on top of the offer listing page and in Amazon-generated emails. When your items go out of stock, the ads are stopped until the item is back in stock.

With Product Display Ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

Using AMS also has a lot of challenges –

• Making a good impression
• You can’t bid for more than what you can afford
• Getting good conversion rates
• Getting a decent return on investment (ROI).
• Not every seller uses AMS
• Impatiently raising the bid
• Not being creative enough with targeting

When you advertise with AMS, it is an opportunity. You should use it efficiently and it also depends on the products you are getting. But, you must also remember that it won’t get you instant success. Amazon focuses on how your ad performs, good targeting and product page appeal. You should improve your targeting and your product page for better ad performance metrics.

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Why sales have gone down

Why sales have gone down

Sometimes, sellers are doing just fine when all of a sudden, the sales start varying and dropping day by day.

Here are a few reasons why this happens. 

1. Losing the Buy Box

Most of the sales happen through the Buy Box, which is the best place for generating sales for all third-party sellers who want to be successful on Amazon. They must always aim to win the Buy Box on Amazon, which gets rotated between sellers that are deemed good enough to have it.
If you are the only person who sells the product on Amazon, then you will be fin, but if there are multiple sellers, you will be facing serious competition for the same Buy Box.
So, if you have lost the Buy Box, or it is being shared with different sellers, this can explain the reason as to why your sales have dropped all of a sudden.
If you want the Buy Box back, you must make sure that you have good software, and that you are competitively priced. Your feedback should always be positive and as engaging as possible.

2. Experiencing negative feedback

There are two ways for a person to leave their feedback on Amazon, one is for the seller (seller feedback) and the other is for the product they’ve purchased (product review).
If you are a private label seller then getting a 1-star product review can hinder your sales dramatically. Any bad seller feedback review is bad for your product. The moment you get negative feedback, you should examine the problem and find out where it is within Amazon’s feedback guidelines. If there is a problem with the shipping, then Amazon will remove this feedback, so that it doesn’t affect the product.
The other feedback can be removed by the customer if you work with them on the problem and solve any misunderstandings they had with the product/service. But, never force a seller into removing feedback.
Find out where you went wrong, and do whatever you can to regenerate sales.

3. Look up your product the way a customer does

You should always put yourself in the customer’s shoes and think the way they would. Check your product’s visibility, if your product is on page one or not, how your product is being displayed on the mobile. Check if you have listed your products with the correct keywords and that your images are updated and of the best quality.

4. Seasonal trend

Sometimes, based on what you sell, you may experience some months when your sales are slower than usual. Like sunglasses are bought more during summer instead of winters. It is good to keep track of when your figures escalate or fall so that you can identify any seasonal trends.

5. Ending a sales promotion

Sometimes, Amazon sellers decide to run promotions for the entire year in order to boost sales and product visibility. If your promotion has recently ended, then it might be the reason why your sales have gone down all of a sudden. This is why you should keep track of any campaign dates that you have in order to know when it ends and how it affects sales.

6. Check your campaigns

Many Amazon sellers use Amazon PPC ads in order to drive traffic to their product listings. Using an Amazon PPC campaign can directly affect your sales if your payment method gets denied or if your Amazon Sponsored Ad campaign comes to an end.

Conclusion
There will always come a time where your product will experience a drop in sales. However, you should ask yourself some questions, like what your competitors are doing, what your buyers are doing, how your prices are as compared to your competitors, and your reviews.
However, this slump is always temporary and along the year, this will even itself out.

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Understanding Amazon PPC ads

Today’s online portal for e-business and sales is very competitive and vast. Amazon pay-per-click (PPC) ads are an efficient method for brands to create awareness, improve visibility, and increase sales.

AMAZON PPC

Amazon Marketing Services (AMS) is Amazon’s advertising style provided to its sellers. It offers three kinds of PPC ads. They are headline search ads, sponsored product ads, and product display ads. These ads are all suitable for attracting customers and getting conversions done.

1.    Headline Search Ads

Headline Search ads get the most clicks among all the three types of PPC ads on Amazon. They build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.

How to create a headline search campaign

If you want to create a headline search campaign, you should start by choosing the most clickbait page of your ad. Shoppers click on this when they click on your ad. You can choose whichever Amazon Store page you want and you can also customize your own Amazon URL.

Then, you must choose your keywords which are used to target your customers. That way, if a customer clicks on your ad, he will be taken to your page and be given details about your products.

2. Sponsored Product Ads

Sponsored product ads are the most popular ones on Amazon as they bring in the highest amount of sales per click. They increase a product’s search visibility and bring more than usual people to your product details’ page. If you want to create a sponsored product campaign, you must choose the product you want to promote and add all the keywords which will help increase your product’s visibility. You can either do manual targeting, which includes selecting certain keywords for your ad or uses automatic targeting, where all your relevant keywords are targeted according to the product information. So, when a shopper looks for your keywords, your ad will pop up in the display if you win the Buy Box for that product.

3. Product Display Ads

Product display ads are becoming quite popular. These ads help to target shoppers who aren’t sure if they want to buy a product or not. They help in cross-selling and work extremely well for competition and give you a head start. These ads appear on product detail pages, customer review pages, the bottom of search results pages, and many other places. If you want to make a product display ad campaign, choose the product you want to promote and how you want to target customers. When someone clicks on your ad, they are taken to the product detail page.

4. Coupon Ads

If you have active Vendor Powered Coupons, then you can use the Product display ads to promote your products. These ads work just the way a regular product display and do, but the only difference is that they offer a coupon-specific creative. Amazon says that when you choose a product, there will be a notification about the availability of coupons. You can make a choice of advertising the coupon and view the ad before making the entire campaign live.

5. Deal Ads

Product display ads are also helpful when it comes to advertising deals with a limited amount of time. You will be presented the entire campaign process step by step. IT shows you the deals that can be used for promotion. They can be any Lightning or Savings and Sales deals which are under your vendor code. They should be approved and not to end within the next 72 hours.

The designs and logos for deal ads are auto-generated. They don’t have any custom headline or logo images. They show the type of deal, promotional price, and offer expiry date.

Conclusion

Amazon PPC ads help brands promote their pages in each stage. You can’t just set your campaign and forget about it. You need to change your ways, optimize things and target good keywords and products. Only that way, you will get good sales, convert shoppers to buyers and get good profits.

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Know the tips to increase sales and get optimum ROI on Amazon

If people want to open their own store online, there are various sites that can help with the same. It is a great way of starting something new. But, if you want to generate sales, you will have to do more than just setting up a store. You must know the best marketing tactics and how to make sales happen. Here are 6 ways you can increase sales and get optimum ROI on Amazon.


Know the tips to increase sales and get optimum ROI on Amazon

1. Get Paid Traffic

One of the best ways to generate better sales is through paid traffic. People have several misconceptions about the same; they think it is expensive. Some stories circulate around saying that people who spend a lot of money on such stuff, get nothing in return and have an inevitable loss. But, none of these is true. If you know the way to get the best deals, you will find that paid traffic is affordable and can take your business to the higher levels.

Those who fail with paid traffic seem to experience common mistakes. When you are running paid traffic campaigns, you should not put all your money on a single ad. Run multiple campaigns and have variations for them. You then drive traffic to each and check which ads bring you the best crowd.

2. Get people to trust you

Another way to increase sales is by getting people to trust you. People have to follow a process in order to buy a product before the actual transaction is made. When you increase the trust people have at every step of this process, conversions from shoppers to buyers will be more. You can add reviews of the products that are on display. This acts as proof regarding the product. You can also install a live chat option on your site, which acts as the best customer service. Testimonials and trust badges also gain the trust of the people in your product. They are for the last minute concerns people have before buying your product, and this might help in to eradicate them.

3. Have a simple Checkout process

There’s also the option of making your checkout process simpler. Instead of getting people to sign up, there should be an option to check out as a guest. This is less tiresome and easier as compared to other methods. You can also reduce the number of form fields that need to be filled. With some features like buttons, you can make their process simpler.

4. Use emails

In order to get more publicity and grow your e-commerce store, you can take up email marketing. If you want to do that, there are two ways of approaching the same.
You can have a list and market according to that. Or, you can make a completely new list. If you have the emails of all your customers, you can start without any hassle. However, if you don’t have a list, you must first create one, get people through paid traffic and conduct a giveaway. But, if you want to generate sales, you will have to follow some methods. You can resort to cross-selling, which is when you sell products that are complementary to what they have already bought. You must send your emails a week or two after someone has bought your product and then you can send them the complementary products’ promotion.

5. Show off your product as much as you can

The best way to improve sales is by showing off your product in a much better manner. People buy a product for its benefits, and you have to keep that in mind while you are marketing it. You can start by taking pictures of your products against a good background, preferably white. You can outsource the photography work to someone else if you can’t do it on your own. You can also take videos. Improve your product descriptions and align them in a proper manner. Highlight certain features of the product and emphasize them well enough to attract your customers.

There is also the process of upselling. You can also include an expensive product and add the ratings and reviews to it. Encourage and convince your customers to go for the expensive option and do it by providing discounts and deals on the same.

CONCLUSION

There are many ways you can market your product and gain plenty of sales. Whether you do it through paid traffic or email marketing, the options aren’t limited. The most important part is knowing your customer well, that helps in getting the most success out of a product. All we know is that at the end of the day, the customer should be happy and you must make good profits out of your products. That is what matters most.

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Do Amazon Sponsored Listing Ads Work?

Amazon is such a big deal now that people actually skip Google and start their online shopping searches directly on Amazon. Although Google still is the best search tool for inter-business purchases and services, Amazon is slowly overtaking the business and consumer market.

Do Amazon Sponsored Listing Ads Work

How this works for the advertiser

If you want to start an online company, the best way to meet your buyers are through Amazon. It is on the fast track for growth in the up and coming years, people get a wider opportunity for showcasing their product to everyone around the world.

Using Amazon Ads

Amazon is divided into several different advertising programs to chose from. But, the best is Amazon Sponsored Products. These ads are basically just image ads, which have only a major difference of appearing on search results right next to the searched products. Sponsored products can come on top of the rest of the results. The only difference between them and the non-sponsored results is the grey “Sponsored” tag which appears above the product title.

In order to create Amazon Sponsored Products ad, you need to select keywords. Whenever someone will search for those keywords, your ad will show up. You have to pay only for the clicks you receive on your ad. Whenever someone clicks on your Sponsored Product Ad, they will be directly sent to your page, which would be that of your Amazon product detail page.

It is noted that when people look up something on Google, they are just browsing for solutions and products. But, when they begin the search on Amazon, it means that the person is more prepared to make a purchase.

How to Build Your Amazon Ad

1. You must have an active seller account on Amazon.
2. You must have active product listings in any of Amazon’s product categories.
3. You must have the Buy Box. It is a box on Amazon product detail page where customers can start making purchases by adding items to their shopping carts.

Adding Keywords and Bidding

Amazon sponsored products use keywords to bring the crowd to your ads. You can choose automatic targeting where Amazon chooses the keywords for you, or you can choose manual targeting where you get to choose your own keywords. There are 3 types of keyword matching, which are broad, phrase and exact.

Reporting

Amazon will also provide advertisers with data that need to have regarding searches for keywords. It includes which kinds of search terms are popular with the customers and are giving the best performance, and it also tells you which keywords you should otherwise add in order to refine the performance of your campaigns.

The search terms report for every keyword will include data regarding Campaign, Ad group, Impressions, Clicks, Click thru rate, Cost per click, Conversions/number of orders placed, SKU for the sale and many more.

Money Matters

Although Amazon is just becoming a part of the advertising game and hasn’t been around for more than five years, the number of advertisers seeking space on that platform is increasing day by day. If compared to Google, there is a lower cost-per-click for advertisers of products on Amazon. Amazon uses past performance and sales on Amazon in order to determine the position, sponsored content and gain consumer attention. You can use sponsored content to help push your listing to the top of the search results.

When to start

If you have a product that you need to sell, you can consider using Amazon as a platform and using Amazon sponsored products ads. If you get in the business early, at a lower cost-per-click, you will have a chance to promote new products on top of the Amazon search.

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New Product Targeting Option for Amazon Sponsored Products

Amazon has introduced a new feature “Product Targeting” for Sponsored Products. With this new feature which is available for manual campaigns only, you can target your ads by ASIN or product category. It means that the customer can see an ad pertinent to the category instead of the search term. Now you have more control over your ads like when and where your ads will appear.

Amazon says that “Product targeting allows you to choose specific products, categories, brands, or other product features that are similar to the product in your ad. Use this strategy to help shoppers find your product when browsing detail pages and categories or when searching products on Amazon”.

You will experience this new targeting method similar to Product Display Ads. The main difference is that Product Display Ads allow you to advertise one ASIN per campaign; however, in Product Targeting you can advertise either a single ASIN or multiple ASINs.

Manual Product Targeting Types:

You can create ad by selecting the targeting options from the following:

  1. Category Targeting
  2. Individual Product Targeting

Category Targeting

In  the Category Targeting option, Amazon will suggest a list of relevant categories based on your product. If you discover the appropriate category just click “target “else you can “refine” the category further.  Once you click “refine”, you will have these options:

  • Brand

You can display your ads by targeting specific brands. You now have the option to leverage the visibility of larger brands by targeting competitor ASINs.

  • Price Range

This option helps you target high priced products. It allows you to show your product’s ad more effectively to potential buyers.

  • Review Star ratings

This option allows you to target products with lower ratings and reviews. If your listings have better reviews than that of a similar product, you can target that ASIN by rating to increase your conversion.

Make sure that you are not going too narrow or too broad while targeting a particular brand, price range, and star rating.

Individual Product Targeting

In this Tab, you can target suggested individual products or you can search for a specific product by its name, ASIN, or SKU. You can also upload or enter the list of products by its name, ASIN, or SKU. The main advantage is that you can set your bids based on each targeted ASIN.

What to Choose: Category Targeting or Individual Product Targeting

Category Targeting increases visibility so it can be a good option when you want to build brand awareness.

Individual Product Targeting allows you to reach your target audience with a more accurate approach.  You can choose this option when you know which ASINs are commonly showing up alongside your product.

Negative Targeting

Amazon has introduced a new option negative product targeting. In this option, you have an opportunity to exclude certain brands or products if you don’t want to show your ads for them.

Advantages of Product Targeting

Brand or Product Launch

When you have launched a new product, you can’t predict which keyword is going to work best. Hence, you can promote your brand through product targeting based on similar brands.

Wider Reach

If you know which brands or products are your competitors, target those products and advertise against them to gain market share from them.

Conclusion

This new product targeting feature for Sponsored Products can help enhance your sales. It could be exciting and profitable if you explore this new functionality and keep monitoring the performance of the campaign by running regular targeting reports. The Targeting Report was previously called Keyword Report. This report now includes data from targeted categories and products. Take advantage of new Amazon ads evolution and refine your targeting option to be successful.

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How Amazon’s A9 Algorithm works for Product Ranking on Amazon (2019)

Amazon is the first largest e-commerce search engine. Most of the Product searches begin on Amazon. So, it is essential to know how the algorithm works and how you can drive traffic to your Product and rank Higher on Amazon searches. It can bring exponential growth to your business if your listing is optimized perfectly.

What Is The Amazon A9 Algorithm?

A9 is Amazon’s search algorithm. It works similar to Google algorithm for its search results. When a user searches the product in the search box, Amazon’s search engine algorithm ‘A9’ ensures that searchers get the most relevant results for their queries. Amazon also provides recommendations by using the data from a lot of queries that people have already made.

So, optimizing your Amazon search rankings is important because:

  • Over 50% ofAmazon searchers don’t scroll beyond the first page.
  • 35% of Amazon searchers click on the first product featured on a search page.
  • The first three items displayed in the search results get more clicks.

How does Amazon A9 Algorithm work?

Amazon continuously updates its A9 algorithm to improve the customer experience. Here are two elements on which A9 algorithm works and influence the Product Ranking on Amazon.

  • Relevance:

Amazon evaluates the searcher’s queries and tries to show the most relevant product.

  • Performance:

If a Product has a good sales record, it will be ranked at the top in the Amazon search results.

How to Increase the Relevancy:

Product’s Title:

To boost product sales fast, the best practice is to include Product Name, Brand Name and variants like color, size, Product type, and Quantity in the Product’s Title. Make sure to follow category-specific guidelines (style guides) for the length of the title. Don’t exceed the maximum length of 200 characters; including spaces otherwise, Amazon may truncate the longer titles.

How to Optimize Product Titles:

  • Do research and find two or three keywords for your product.
  • Keyword Inspector’s Reverse ASIN Tool: This tool allows you to spy on your competitors and suggest what keywords they are ranking for.
  • Don’t include any irrelevant search term in your Title.

 

Backend Keywords / Seller Terms:

Backend keywords / Seller terms help Amazon to discover your product in the search result. So it is referred to as “hidden” feature of an Amazon product page listing. As per new guidelines, 249 characters (including spaces, hyphens, and commas) are allowed.

Tips for Backend Keywords:

  • Keep variations in spellings or synonyms in order to capture all relevant keywords.
  • Avoid Quotation marks to restrict the overall character count.
  • Keywords Repetition should not be done.

Bullet Points:

Your product can rank higher if you have used relevant keywords in the description of your product and bullet points. Try to highlight the benefits and important points in order to add value to your product description.

Tips for Bullet Point:

  • List out compelling and information-rich content in accordance with importance.
  • Write down the attention-grabbing phrase in all CAPS and each bullet should be roughly 250-350 characters.

How to increase the Performance:

It is imperative to understand the performance-related ranking to facilitate the performance of the product listing.

Price of the Product:

The Product’s Price considerably affects your Amazon conversion rates. So, try to Retain Your Amazon Prices Competitive. This way you can Turn Traffic into Sales Leads and the algorithm will boost your product visibility.

Product Images:

According to the analysis, High-quality pictures help your product in escalating the conversion rates and marks in a high ranking of your product.

Tips for Bullet Point:

  • Refer Amazon’s guidelines to format photos appropriately and backend naming convention;
  • Use high-resolution photos and make sure your product occupy 85% of the photo frame.

Amazon reviews:

Nowadays most of the customers rely on the reviews before purchasing the product. If the products have more reviews, Amazon will list the product at the top of the results page. So, to increase reviews send follow-up emails to the customers once they purchase the products.

It is necessary to optimize your listing while considering the algorithmic factors and keep monitoring your listing’s performance regularly to increase conversions and to grow your business.

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How to give keywords in Amazon

Amazon is a search engine and it is comparatively easier than Google to rank for certain keywords. But if you repeat the keywords, it does not count as it is just stuffing your character. It provides a very simple platform where sellers can provide customers with all the relevant data for the empty fields, which makes it very easy to implement any changes.

How to give keywords in AMAZON

How Amazon Search Terms are used

You can find products on Amazon only if they contain all the search terms a user enters during their product finding time. On Amazon, keyword optimization is much different than other search engines. You need to make sure that your product contains all the search terms a user enters for the search query and equip them with a lot of relevant search terms.
You can now use Amazon’s backend search fields by including all relevant search terms.

Prioritize certain keywords

Amazon has made changes in the character restrictions for Seller Central backend search fields. You can only use 249 characters in the backend search fields. The spaces, commas, and hyphens are included in the character count.
You need to start prioritizing a list of most relevant keywords for your product. In order to cover different keyword combinations, you need not to reuse any keywords. Make everything as unique as you can.
You should want your listing to be as relevant as possible so that your visibility, sales and overall rank in the search results grow. There are three main things you need to optimize for:
1. Visibility
2. Relevance
3. Conversions
You want the customers to see, click and buy your product. This is how it will happen.

Saving characters in Seller Central backend search fields

Your Amazon product should contain certain elements such as:
Brand name
Product line
Key feature
Product type
Colour
Size
Packaging/Quantity

In order to save space when entering Amazon search terms into the back end of Seller Central, you can avoid repetitions by using hyphenated keywords.

You also don’t need to differentiate between singular and plural forms because both get included in the search automatically.

There is no distinction made between the upper case letters and lower case letters.

Filler words and stop words are not included either, and exclamation marks should be avoided because it will only appear in a search query if exactly looked up that way.

In order to separate keywords, you should stick to just using single spaces as commas are not required and all they do is take up valuable character space.

All the keywords and key phrases that are not important enough to be a part of your title, bullets, or product description should fall into the Search Terms section in the back-end.

There are certain keyword research tools for you to check out and use them in order to increase your rankings.

Sonar – it is a free Amazon keyword research tool which helps you find all the important keywords you need to rank your product. Sonar will automatically provide a search volume estimate with the best keyword recommendations.

Merchant Words –They collect searches from Amazon shoppers which allows them to quickly find out the trends and what the customers actually want.

We know now that Amazon’ s search engine algorithm works in a certain way and that you must be smart when it comes to putting keywords. Using these techniques, you can rank higher and get more conversions than you would have gotten had you not followed this procedure.

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