Category Archives: Amazon Market Research

INTEGRATE YOUR AMAZON SALES THROUGH SOCIAL MEDIA

Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.

If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.

So here is your best option away from the Amazon platform – social media.

Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.

There are two major approaches to raising your business on Facebook.

  1. Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
  2. Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.

Some examples of social media business strategies are as follows:

A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.

You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.

Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.

Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag  #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.

This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.

Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.

Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.

For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.

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New Product Targeting Option for Amazon Sponsored Products

Amazon has introduced a new feature “Product Targeting” for Sponsored Products. With this new feature which is available for manual campaigns only, you can target your ads by ASIN or product category. It means that the customer can see an ad pertinent to the category instead of the search term. Now you have more control over your ads like when and where your ads will appear.

Amazon says that “Product targeting allows you to choose specific products, categories, brands, or other product features that are similar to the product in your ad. Use this strategy to help shoppers find your product when browsing detail pages and categories or when searching products on Amazon”.

You will experience this new targeting method similar to Product Display Ads. The main difference is that Product Display Ads allow you to advertise one ASIN per campaign; however, in Product Targeting you can advertise either a single ASIN or multiple ASINs.

Manual Product Targeting Types:

You can create ad by selecting the targeting options from the following:

  1. Category Targeting
  2. Individual Product Targeting

Category Targeting

In  the Category Targeting option, Amazon will suggest a list of relevant categories based on your product. If you discover the appropriate category just click “target “else you can “refine” the category further.  Once you click “refine”, you will have these options:

  • Brand

You can display your ads by targeting specific brands. You now have the option to leverage the visibility of larger brands by targeting competitor ASINs.

  • Price Range

This option helps you target high priced products. It allows you to show your product’s ad more effectively to potential buyers.

  • Review Star ratings

This option allows you to target products with lower ratings and reviews. If your listings have better reviews than that of a similar product, you can target that ASIN by rating to increase your conversion.

Make sure that you are not going too narrow or too broad while targeting a particular brand, price range, and star rating.

Individual Product Targeting

In this Tab, you can target suggested individual products or you can search for a specific product by its name, ASIN, or SKU. You can also upload or enter the list of products by its name, ASIN, or SKU. The main advantage is that you can set your bids based on each targeted ASIN.

What to Choose: Category Targeting or Individual Product Targeting

Category Targeting increases visibility so it can be a good option when you want to build brand awareness.

Individual Product Targeting allows you to reach your target audience with a more accurate approach.  You can choose this option when you know which ASINs are commonly showing up alongside your product.

Negative Targeting

Amazon has introduced a new option negative product targeting. In this option, you have an opportunity to exclude certain brands or products if you don’t want to show your ads for them.

Advantages of Product Targeting

Brand or Product Launch

When you have launched a new product, you can’t predict which keyword is going to work best. Hence, you can promote your brand through product targeting based on similar brands.

Wider Reach

If you know which brands or products are your competitors, target those products and advertise against them to gain market share from them.

Conclusion

This new product targeting feature for Sponsored Products can help enhance your sales. It could be exciting and profitable if you explore this new functionality and keep monitoring the performance of the campaign by running regular targeting reports. The Targeting Report was previously called Keyword Report. This report now includes data from targeted categories and products. Take advantage of new Amazon ads evolution and refine your targeting option to be successful.

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How Amazon’s A9 Algorithm works for Product Ranking on Amazon (2019)

Amazon is the first largest e-commerce search engine. Most of the Product searches begin on Amazon. So, it is essential to know how the algorithm works and how you can drive traffic to your Product and rank Higher on Amazon searches. It can bring exponential growth to your business if your listing is optimized perfectly.

What Is The Amazon A9 Algorithm?

A9 is Amazon’s search algorithm. It works similar to Google algorithm for its search results. When a user searches the product in the search box, Amazon’s search engine algorithm ‘A9’ ensures that searchers get the most relevant results for their queries. Amazon also provides recommendations by using the data from a lot of queries that people have already made.

So, optimizing your Amazon search rankings is important because:

  • Over 50% ofAmazon searchers don’t scroll beyond the first page.
  • 35% of Amazon searchers click on the first product featured on a search page.
  • The first three items displayed in the search results get more clicks.

How does Amazon A9 Algorithm work?

Amazon continuously updates its A9 algorithm to improve the customer experience. Here are two elements on which A9 algorithm works and influence the Product Ranking on Amazon.

  • Relevance:

Amazon evaluates the searcher’s queries and tries to show the most relevant product.

  • Performance:

If a Product has a good sales record, it will be ranked at the top in the Amazon search results.

How to Increase the Relevancy:

Product’s Title:

To boost product sales fast, the best practice is to include Product Name, Brand Name and variants like color, size, Product type, and Quantity in the Product’s Title. Make sure to follow category-specific guidelines (style guides) for the length of the title. Don’t exceed the maximum length of 200 characters; including spaces otherwise, Amazon may truncate the longer titles.

How to Optimize Product Titles:

  • Do research and find two or three keywords for your product.
  • Keyword Inspector’s Reverse ASIN Tool: This tool allows you to spy on your competitors and suggest what keywords they are ranking for.
  • Don’t include any irrelevant search term in your Title.

 

Backend Keywords / Seller Terms:

Backend keywords / Seller terms help Amazon to discover your product in the search result. So it is referred to as “hidden” feature of an Amazon product page listing. As per new guidelines, 249 characters (including spaces, hyphens, and commas) are allowed.

Tips for Backend Keywords:

  • Keep variations in spellings or synonyms in order to capture all relevant keywords.
  • Avoid Quotation marks to restrict the overall character count.
  • Keywords Repetition should not be done.

Bullet Points:

Your product can rank higher if you have used relevant keywords in the description of your product and bullet points. Try to highlight the benefits and important points in order to add value to your product description.

Tips for Bullet Point:

  • List out compelling and information-rich content in accordance with importance.
  • Write down the attention-grabbing phrase in all CAPS and each bullet should be roughly 250-350 characters.

How to increase the Performance:

It is imperative to understand the performance-related ranking to facilitate the performance of the product listing.

Price of the Product:

The Product’s Price considerably affects your Amazon conversion rates. So, try to Retain Your Amazon Prices Competitive. This way you can Turn Traffic into Sales Leads and the algorithm will boost your product visibility.

Product Images:

According to the analysis, High-quality pictures help your product in escalating the conversion rates and marks in a high ranking of your product.

Tips for Bullet Point:

  • Refer Amazon’s guidelines to format photos appropriately and backend naming convention;
  • Use high-resolution photos and make sure your product occupy 85% of the photo frame.

Amazon reviews:

Nowadays most of the customers rely on the reviews before purchasing the product. If the products have more reviews, Amazon will list the product at the top of the results page. So, to increase reviews send follow-up emails to the customers once they purchase the products.

It is necessary to optimize your listing while considering the algorithmic factors and keep monitoring your listing’s performance regularly to increase conversions and to grow your business.

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Know the tips to emerge a winner at Amazon

winner at Amazon

There was a time when Amazon sellers didn’t have the tools they needed in order to build brand equity and get loyal shoppers, who turn into buyers. Now, as the competition increases, the cost of advertising your product to make it look better than that of your competitor’s has also increased. There are many categories customers look at while buying products – most popular to lowest prices. This makes the entire process harder to achieve the maximum profits.

If you want to make more sales, you will have to promote your product. The best way to do it is through Amazon. Even if you have your own store, Amazon can help you and give you access to every place that is there in this world and give it the best kind of exposure. The product goes directly to the market and hence, you won’t have to worry about any extra prices, middlemen or any kind of pricing cost.

Amazon makes the best kind of sales that are out there online. Amazon owns about 44% of all online sales of America and 4% of the total USA sales, if you want your company to understand the best there is to offer in e-commerce and achieve instant success, you must know how to sell your product on Amazon.

The biggest problem you will have on Amazon for attaining success will not just be having your product on the platform because there are more barriers to entry. The best way to find out about being a winner is by finding a method how to be on top of other 2 million sellers and more than 500 Million product listings.

There are many products on Amazon that happen to fail miserably just as they enter the online market. There are too many requirements that need to be fulfilled such as product listings, customer service, designs, etc. This causes many sellers to get frustrated and that ends up in them being banned from Amazon. Even if your product sells well on Amazon, that does not mean that you are done with your work. You need to be able to bring people to your products, maximise the number of shoppers that become buyers, getting a feature on the buy box, use extensive social media and the brand’s website in the form of links. This should be done as much as possible.

Amazon is a supermarket for all goods that customers want to buy. But, competition is intense. You will have to compete for everything for some extra profits. Your supplier sells the same product to another seller in the same space at the same time. So, because of that, if you don’t have a USP or you can’t control your product distribution, you will suffer and have a very hard time bearing the fruits of success on Amazon. You will have to manage your page daily, optimize it, use data and think of strategies that will help you in the future for your products.

There is an entire team full of Amazon experts and a lot of market experience. You need resources to help in the development of your marketplace strategy and you also have to execute that strategy towards giving your brand more market exposure through Amazon. It does not matter how you choose to do it, but it should be ethical and proper and get you a good place. Throw your business into good hands.

If your main goal is to increase your sales, then you will need to find a way to come up with good strategies and proper extensive planning. You need to focus on getting stronger sales, making more profits and getting a better rate of returns.

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