Category Archives: Amazon Headline Search Ads

Why use enhanced brand content on Amazon

Enhance Brand Content for Amazon

Once upon a time, Amazon sellers didn’t have the tools they needed in order to build brand equity and get loyal shoppers, who turn into buyers. Now, as the competition increases, the cost of advertising your product to make it look better than that of your competitor’s has also increased. There are many categories customers look at while buying products – most popular to lowest prices. This makes the entire process harder to achieve maximum profits.

There are certain features like Enhanced Brand Content (EBC). This gives brand registered sellers an opportunity to bring their product into the limelight. Enhanced Brand Content makes your products stand out from the other competitors. The only cost you will have to bear will be of that develop content.

How do you display Enhanced Brand Content? 

You can view Enhanced Brand Content on both desktop and mobile devices. But, if you view it on your phone, it has slightly more benefits to it. Mobile devices feature Enhanced Brand Content as the 2nd piece of content for display and a buyer will see it in the centre if they scroll past the Add to Cart button. And while mobiles have a better view, desktops have a better perspective. If you view Enhanced Brand Content on a desktop, you can see that there are columns and images in an order that you would like to see. Unlike a mobile phone where they are supposed to be viewed in a collective arrangement, which is a change from the actual visuals. The layout explains more about the product and acts s a story, which attracts customers and appeals to them.

How to get started with Enhanced Brand Content?

Enhanced Brand Content is only available for brands that have registered themselves with Brand Registry 2.0 and are active members of the same. This requires a principal trademark with the USPTO. Depending on the category that you want, you will have to submit EBC. It can be either at the parent or child level. If you have a large catalogue, you should opt for a parent as a child will take time.

What are you supposed to do with Enhanced Brand Content? 

You can customize your Enhanced Brand Content pages with many options; there is no limit to it. There is a choice between 13 different modules. You have to make your choice for the selection of an ideal display for your products. There is a comparison chart where you can put up to 5 products to a simple image with text overlay. While you’re at it, you should also try out the Alt-Text fields for each image. This helps improve your visibility in searches and makes sure you don’t miss out on important terms that should be associated with an image. 

Enhanced Brand Content is an everchanging field that continues to evolve. It had started off as a 4-template offering which has now developed into a fully modular system. It has also expanded into Video. With the use of Enhanced Brand Content Videos, you can display a video per product in the image gallery. You can use this section to put a highlight on testimonials or product benefits. It can even be a branded video if you have a good story that will keep the audience engaged.

What are the final results on this?

According to internal data and Amazon’s data, there is an average of 5% increase in conversion rates from shoppers to buyers when Enhanced Brand Content is uploaded to a Product Detail Page. This differs from category to category, price point, and item types. This is how most things on Amazon are. Enhanced Brand Content also helps in reducing customers queries, doubts, questions, it lowers the rate of returns, and it improves reviews by setting expectations with customers.

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Know the 5 mistakes for a brand to avoid when using Amazon marketing services

Amazon Marketing Services is very important for brands to get people in their stores and achieve high conversion rates. But, once you have launched an AMS campaign, there is a lot of work that needs to be done. You need to monitor your activities carefully and try getting the best possible results.

According to what we have searched, these are the biggest mistakes that a brand can make when they use Amazon Marketing Services.

5 Mistakes while doing Amazon Marketing Services

Here are the 5 mistakes a brand must avoid when using Amazon Marketing Services –

1. Setting up an Amazon Marketing Services Campaign and forgetting about it 

The easy part is creating a campaign and launching it. But, what is dangerous is to assume that extra conversions will happen automatically. If you want to make the most money out of your advertisement costs, you need to examine the campaign’s data and look up all your faults and good parts so that you know what works and what doesn’t.

Amazon Marketing Services gives us detailed methods for reporting for each campaign of ours. After a campaign has been launched and is all set up and running, some keywords and performances are to be adjusted and analysed in order to make more efficient ones.

2. Not paying attention to Automatic Targeting Options

When you use automatic targeting, you do not need to add your own keywords. Amazon does this on its own and targets these ads to whichever customer it suits the most. These ads are sent to relevant customers who want similar products and product information, and this helps you reach your targets well. But, this method depends a lot on how much Amazon’s Average Cost Per Click (ACPC) for ads works. If this is used, then you get more ads when you insert your own keywords. You should also learn which keywords are being used by customers in order to find your products, and then use them in your ads by adding them manually. In the start, it is better to use automatic targeting for at least a month.

3. Not making effective use of the Customer Search Term Report

The AMS Customer Search Term Report lets you know what people ask about your products, all their doubts and concerns regarding the products. This will help boost your keywords. This data helps you find out which search terms are most used by shoppers.

Each brand has a different vision, separate goals. But, they all have common data points that you might want to catch up on and use in your searches. You must keep an eye on the report, which includes impression volume, branded searches, unbranded searches, sales, CPC and CTR. If you keep notice of this, it will help your ads reach the right people with the best ways.

4. Not describing your campaign name properly 

By using Amazon Marketing Services, brands are able to run multiple campaigns at once. You must keep your campaign name extremely descriptive, yet precise. It must let the customers know your product and be clear about it, as well as the ad campaign. Include information like brand names, dates, product descriptions, and AMS ad campaign types. This lets the people know about the products that are being advertised without actually having to click the campaign.

5. Not running your ads for the whole year

You may think that it is better to run ads for the time of the year when it is most relevant, but that is a false notion. You should advertise products whenever you can, as they can be used at any time, by any ad for leverage. If you post your campaigns for a long time, it targets shoppers with your ads and it also helps learn about which keywords and trends work the most. It allows you to figure out what works for your products and what doesn’t.

Conclusion

There is no such thing as ‘perfect’ in an ad campaign. You must use everything you can and every tool that is there in order to make your campaigns as good as possible. Make the most out of Amazon Marketing Services.

 

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Know the tips to emerge a winner at Amazon

winner at Amazon

There was a time when Amazon sellers didn’t have the tools they needed in order to build brand equity and get loyal shoppers, who turn into buyers. Now, as the competition increases, the cost of advertising your product to make it look better than that of your competitor’s has also increased. There are many categories customers look at while buying products – most popular to lowest prices. This makes the entire process harder to achieve the maximum profits.

If you want to make more sales, you will have to promote your product. The best way to do it is through Amazon. Even if you have your own store, Amazon can help you and give you access to every place that is there in this world and give it the best kind of exposure. The product goes directly to the market and hence, you won’t have to worry about any extra prices, middlemen or any kind of pricing cost.

Amazon makes the best kind of sales that are out there online. Amazon owns about 44% of all online sales of America and 4% of the total USA sales, if you want your company to understand the best there is to offer in e-commerce and achieve instant success, you must know how to sell your product on Amazon.

The biggest problem you will have on Amazon for attaining success will not just be having your product on the platform because there are more barriers to entry. The best way to find out about being a winner is by finding a method how to be on top of other 2 million sellers and more than 500 Million product listings.

There are many products on Amazon that happen to fail miserably just as they enter the online market. There are too many requirements that need to be fulfilled such as product listings, customer service, designs, etc. This causes many sellers to get frustrated and that ends up in them being banned from Amazon. Even if your product sells well on Amazon, that does not mean that you are done with your work. You need to be able to bring people to your products, maximise the number of shoppers that become buyers, getting a feature on the buy box, use extensive social media and the brand’s website in the form of links. This should be done as much as possible.

Amazon is a supermarket for all goods that customers want to buy. But, competition is intense. You will have to compete for everything for some extra profits. Your supplier sells the same product to another seller in the same space at the same time. So, because of that, if you don’t have a USP or you can’t control your product distribution, you will suffer and have a very hard time bearing the fruits of success on Amazon. You will have to manage your page daily, optimize it, use data and think of strategies that will help you in the future for your products.

There is an entire team full of Amazon experts and a lot of market experience. You need resources to help in the development of your marketplace strategy and you also have to execute that strategy towards giving your brand more market exposure through Amazon. It does not matter how you choose to do it, but it should be ethical and proper and get you a good place. Throw your business into good hands.

If your main goal is to increase your sales, then you will need to find a way to come up with good strategies and proper extensive planning. You need to focus on getting stronger sales, making more profits and getting a better rate of returns.

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7 ways to promote your Amazon listing to boost sales

If you want to become big and sell more on Amazon, you need to improve your game. You must get noticed as a seller and reach a good rank. But you must wonder how to do it? Here are 7 ways to promote your Amazon listing to boost sales. This will encourage your customers to buy your products.

 

Amazon Product listing Promotion

 

1: Get Reviews 

If your product gets good reviews on Amazon, it benefits you such that customers make more buys and better decisions. Every customer depends on product reviews before making a purchase.
But, you need to make sure to ask people to leave reviews. People don’t always know where and when to review your products. Send them emails and links to your page and tell them to drop their feedback there.

2: Improve Your SEO Ranking 

You need to figure out the problems your customers are having and try your best to solve them. You can integrate SEO tags and keywords. They help in increasing your rankings to help build your rankings on Amazon. Using good and relevant play a big role in the ranks and in the sales. You should include the brand name, description, product material, colour, size, and quantity.

3: Be Visual

You need to have catchy visuals to get customers. From text layout to formatting and imagery, everything is necessary to attract buyers. So if you have to take an extra step and give a better shopping experience, you can allow the customers to virtually “try on” the product. This will encourage them to get that product and they will emotionally respond in a positive manner. This gets you buyers who are 100% involved with your products and are more than happy using them as they are fun, creative and good.

4: Do Coupon Promotion 

If you offer discount coupons, it evokes a feeling of trust in your customers. This can attract more sales and land you a #1 rank for your business tactics. It can ultimately work in your favour if you are selling an unknown product. By selling discount coupons, you can get redemption when your sales increase and you get more customers.

5: Increase Online Engagement

Amazon does its own marketing and selling of products. But, if you want to personalise the way you do it, you need to increase online engagement and boost sales. You can do so by giving coupons, posting friendly information, getting appropriate content posted and whatnot. In the end, you can redirect your customers to your store with a link.

6: Don’t Sell Bad Products 

You need to make sure that what you are selling is of a good quality in the market. Customers are the kings of the market and they control everything. Because of that, you need to sell stuff that is cheap and of good quality. If you sell a cheap product, it will cost you your time and money. So instead, you can spend that time selling your good products and improving your sales and ranks. Crappy products lad to bad reviews, refunds and customer complaints. So, it is better if you don’t sell bad products and instead, sell those products that you can be proud of, and you will use yourself.

7: Keywords, Keywords, Keywords

The best ways to improvise sales is by using relevant keywords. You need to at least rank page 3 with your keywords. You should know what to search for, which keywords to target and how to include them in the product listing. For that, you need to keep a natural title, use your keywords properly, add good visuals and make the customers want to buy your product. You need not use any commas when you put keywords into your 5 ‘Search Terms’ boxes. If you need help regarding keywords, you can use tools such as MerchantWords, Google keyword planner, and Amazon’s fill-in search.

Conclusion

These are 7 ways to improve your sales, ranks and product goodwill. This will build your visibility in the Amazon store and help you gain good customers. Once you land a buyer, you need to make sure that he stays at your page for a long time. The last thing you want is a customer who never buys your products anymore.

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How to drive sales through Amazon advertising

According to a report in the BloomReach’s State of Amazon, customers tend to search on Amazon twice as frequently as on Google. In the coming years, this number can only be expected to rise. Eventually, every customer will start their search on Amazon.

Amazon is not only a place for people to shop but is also a window for them to see and discover new brands, to find content that is original. As per reports, more than 50% of Amazon customers use Amazon in order to look for new products or brands. The product with the most reviews gains the attention of the most customers on Amazon. The reason for this being that when we need to make a decision, our brain falls back on certain factors like reliability, public opinion and word of mouth. We ask people what they think and rely on them. Social proof is what helps us in making successful online purchases.

amazon festival SALES

Because of this, Amazon Advertising is a great resource for businesses to reach thousands of customers and spread brand awareness. But buyers aren’t the only ones who are getting these benefits. Sellers are taking advantage of Amazon too.

The main question that lingers in our minds is, how does Amazon Advertising help drive brand discoverability?

According to a recent study conducted by a premium agency, on close to 4 out of 5 shopping occasions customers purchased mostly from the top 9 brands. Therefore it becomes vitally important for a brand to be listed in the most prominent ranking on Amazon.com to give your brand the much-needed uplift.

Amazon Advertising provides display ads, which is useful for testing ad creative’s and colorful clothing imagery. There are product detail pages which include information, customer reviews, and videos which help promote product or brand education.

For example, Airheads is a brand that collaborated with Amazon in order to promote the launch of their new product, Airheads gum. The product was put on display along with videos on third-party sites and Fire TV. This kind of advertising resulted in a 120% rise in awareness among new customers regarding the product.

Still, don’t know what to do? 

Using Amazon Advertising’s sponsored ads and display ads, a leading clothesline brand got to do test variations of ad creative to learn that bright and colorful clothing imagery performed best. There was a major rise in branded keyword searches during their campaigns, which helped boost their brand’s accessibility and boosted its present sales on Amazon.

But how does Amazon increase sales through advertising?

Those who want to gain more attraction on their products, pay for certain positions by bidding on specific keywords. This increases the ranking of their product and leads to higher visibility. Whenever a shopper clicks on the ad, the advertiser will be charged.

Then, there is the method of campaigning. You put your main product categories and then add more specific ad groups. Make a list of several relevant keywords for each ad group and write ad copy related to the keywords. This process keeps your ads relevant and also prevents you from wasting money.

When you are finding relevant keywords for campaign benefits, look at your competition for inspiration. If you want to find out who they are, do a search for your products on Amazon and discover which brands are on the topmost section, dominating the search results.

Your ad copy should be precise with what it sells. You should also add some humor and creativity while writing it, so as to make it more attractive and appropriate. This helps you stand out in front of people and really sin better solutions on Amazon search page.

Most people spend a lot of their time on Amazon. So, if you want to boost your company’s advertising, you should saw Amazon’s advertising tools to improve your Amazon ads and increase sales.

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Ways to promote your Amazon listing

In this technologically driven world, it’s not easy to flag off new products on Amazon is very difficult these days. The markets are competitive, and if you want to get more buyers, you will have to promote your Amazon listing. You need to promote your product to get more visitors and it will lead to better sales.

Here are five methods to promote your Amazon listing:

1. Sponsored Ads & Promotions

Tips to follow to promote your Amazon Listing Using Sponsored Ads & Promos

  • Choose a Good Product

If you want greater sales, you will have to use the right keywords to attract the most customers. For that to happen, you’ll need a good product that will bring you good customers.

  • Using today’s Deals

Short timed deals are posted on Amazon’s “Today’s Deals”. They can be used to increase the ranking of your sales. The buyers can only purchase one item and Amazon will promote it best.

2. Social Media

Social Media promotes products, gains trust and attracts customers.

 

Promote Amazon Product on social media

 

How to make optimum use of Social Media to Promote Your Amazon Listing

  • Choose your channel

Analyze and pick the best Social Media platform that suits your brand the best. Focus only on that place.

  • Construct Your Brand

Analyze and study competitor brands and learn what they’re doing. Social media is supposed to be fun- draw audience attention to your brand, interesting and social. Keep your audience in mind. Therefore it’s vital to create content that get’s shared ahead- so create content to entertain, educate and convince the audience.

  • Find Social Media Influencers

When social media influencers promote your products, people who follow them are interested and may be looking forward to purchase your products. It’s best to connect and to reach out to the influencers to make promotional deals.

  • Paid Advertisements

Until you have a large number of followers, you will have to run paid marketing campaigns to help gain a good audience.

3. Blogging

Blogs are great places to reach new audiences. It provides information about your products and keeps them updated about your brand.

 

Promote Amazon Product through blogging

 

Tips for Blogging to Promote Your Products

  • Create a Blog

You must build your own blog and write for self or hire a professional content writer to write useful content related to your products.

  • Promote your content on other high ranking Blogs & Websites

Make optimum use of social media influencing and ask other blogs and website to promote your Amazon listing. Run promotional content on other high ranking sites and platforms.

  • Post Regularly

Depending upon the amount of content you post, you will be noticed by various search engines. Take into consideration your audience core requirement and provide relevant content.

4. Build an Email List

Create an email list for your business to improve revenue and maximize customer value.

Make use of these tips For Using Email Lists to Promote Amazon Product Listings

  • Send automated emails to your customers

Using Jump Send, you can send automated email campaigns to your customers and receive reviews and great feedback.

  • Make Your Own Audience

Collect your emails to know how you interact with your customers.

  • Create incomplete perceptions

Provide important but incomplete material. This leaves the audience wanting for more and hence helps you showcase your knowledge.

5. Deal Websites

You can use this place to distribute deals for your products. This helps you in generating sales, getting higher ranking and better exposure.

Know how to use Amazon Deal Sites to Promote Product Listings

  • Find a good Deal Site

Find the best platforms to promote your offers and deals.

  • Don’t give away free stuff

People are always shopping for deals. However, make sure to cover your cost of goods and Amazon fees before deciding on a particular promotion.

  • Check your keyword ranking

Whenever you want to measure the results of promotions you make on social media, you can choose to track your keyword ranking using a reputed keyword ranking site.

  • Follow Up

The customers you receive from your promotions must be given full service and satisfaction. Send those emails, valuable feedback, reviews or even a good amount of sales.

Conclusion

It can be frustrating and a roller coaster ride to launch a product on Amazon and get the needed breakthrough and increase in product revenue. However, once you find a method, you can use it for all your products.

 

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Why are customers not leaving reviews on Amazon?

Getting reviews on Amazon is a very hectic thing to do. You do so much work, from creating your own business online and the customers rarely ever leave any reviews. It’s an unfortunate event. You must wonder why this happens. Here are three reasons why –

  • They Forget

Customers can be very forgetful, and it is not on purpose. It is not an excuse and it does not mean that your customer didn’t like your product. They genuinely forgot to leave a good review. Now if you put yourself into the customer’s shoes – you buy a new product and absolutely love it! Is the first thing that will pop into your head being to give it a good review? You might want your family and friends about it, but that’s it.

The best way to generate reviews is by sending them emails and contacting the customers to gain reviews. This will remind them to put in a good word after their fabulous experience. The customers won’t feel bad, in fact, they will be happy to hear from you as long as your emails are meaningful and you don’t spam.

Review Mail for Amazon Products

If someone has a bad experience with your product, the first thing they will do is to review it on your listing page. This can be very bad for your sales. So this is where your emails help. The customers can review them personally and get their problems solved and it helps in avoiding negative feedback.

If you are active on all your social media profiles, which can also ensure that your customers don’t forget to reply. There are high chances that your customer will see your post and remember that he needs to give a review.

  • They don’t know how to review

Some people who use the internet and Amazon on a daily basis, it is very difficult to process the fact that some people cannot use the internet as properly as we do. This means that some people who purchase your product do not have the knowledge of how to leave a response and where to, even if they really want to. So, it is always better to make things as easy as possible.

Direct link for amazon product review

Since it is your website, your product and your review, you need to make sure that everything is easily accessible. So, when you send an email to people and tell them to leave a review, add a direct link to where they can leave the feedback. This becomes easier and wastes no time. And, that way you can let the customers remain at ease as compared to when you make them find the place to review your product and not be able to find it, hence dropping the entire decision altogether. It’s better to remain on the safer side.

Social media can play a big role in generating good responses. Many people use social media and if you remain active there, it can be of great help to your business and lead to good reviews on Amazon.

  • They don’t have time 

This is one of the biggest problems that affect everyone. In such a speedy generation, people barely have time for themselves, forget having time to click on a website and give a review. And if someone buys something online, it is obvious that they don’t have the time to go to shops and purchase the product themselves.

 

Time saving amazon product review

What you can do is set up an email campaign which it is straight to the point and simple. Don’t add huge amounts of texts as it bores users. They see large sentences and think, “nope, gotta put the phone down.” This is not a good response. Use a punch line which reassures your customer that it won’t be time-consuming to leave a response.  That way, they know that it won’t take more than two minutes to leave a good feedback on your product.

Conclusion

These were the three main reasons why people don’t send their reviews and responses to your products. But, if you follow this procedure, it will become easier to get reviews and hence, it will also help you in increasing the sales of your products.

For any further information on Amazon Marketing Services, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Tips to know how to optimize Amazon products as campaigns

All the brands of all sectors such as fashion, consumer durables, and packaged food are interested in doing business on Amazon, Wal-Mart, Flipkart, and all such online sites. This is all because the advertisements and promotions done online are becoming a major part of marketing activity and is continuously increasing. Online shopping is trending these days which has increased the scope of companies registered online. Statistics say that 55% of products searched online are on Amazon. People tend to search their requirements on large retail and e-commerce websites instead of search engines like Google and Bing. The data analysis revealed that the amount spends on marketing activities on Amazon Marketing Services (AMS) saw a tremendous growth. Day by day Amazon is improving its performance. Amazon Marketing Service emerges as the most important advertising services in e-commerce. The strategies in it should be understood properly and its potential should be used in the best possible way. Amazon Marketing Services has three types of different advertising units- Sponsored Product Ads, Product Display Ads, and Headline Search Ads.

  • Getting granular with Sponsored Product Ads

The base of Sponsored products ads is targeting the campaigns. By this Amazon indexes your brand’s individual ASINs/ Product Detail pages. ASIN stands for Amazon Standard Identification Number that is unique and is assigned to all the products on site. It then runs the machine learning algorithms against that index to push the target keywords. The best-targeted keywords are selected for target campaigns and can be seeded into manual campaigns also.

Amazon Sponsored Ads

If you choose manual campaigns then you get more control over specific keywords, products, and ads that you want to include. Here you have to use the granular structure. You should aim to allocate a separate campaign per keyword and a set of products. This will give you more clearly and better control on optimization over granular at the product level.

  • Eligibility and Headline Search Ads

In order to run headline search ads which have different targeted keywords and banner ads that appear in a banner sized placement right at the top of the search results- your brand needs to display at the most three eligible products within the ad unit. If Amazon decides any one of the three products ineligible then your campaign will be paused and ads will be stopped appearing. This is lead to a huge loss of opportunity. Product eligibility has a commerce aspect for the advertising of the products.

Amazon Headline Search Ads

Amazon has all the rights to make a product ineligible for advertisement due to many reasons including but not limited to if the product is out of stock for a longer period of time or is not profitable enough for Amazon. Eligibility is applicable on all the products. You should be very careful before building and managing your ad campaigns. You should always keep a backup product ready if the main product that you chose is deemed ineligible by Amazon. You should always be aware of the latest updates and check the notifications regularly to ensure quick response towards any ineligible product and minimize the issue of ad campaigns stoppage.

  • Conquesting and defensive strategies for Product Display Ads

With the product display ads that appear on Amazon’s product details page, you should also target the consumers as per their interests and search results. You should do proper researching and these can include your product, your competitor’s products, or complimentary offering products. The most popular strategies that brands are using these days are either defensive campaigns or conquesting campaigns.

Amazon Product Display Ads

Conquesting means running the ads on the detail pages of competitive products in order to entice consumers who drive there to consider your product over the other products. As part of this you need to get you won merchandising, images, reviews, pricing, details of products, description, content, etc. spot on if you want to excel in conquesting. Brands are constantly doing experiments for its success. While defensive campaigns involve purchasing the spot for your product for ads while the competitors are unable to conquest it. Here you can help the consumer in identifying your product specifications and uniqueness. E-commerce advertisements are trending nowadays and which is preferred to be used by all the brands apart from their traditional advertisements.

For any further information on Sponsored Product Ads, Headline Search Ads or Product Display Ads, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Amazon Product Ranking: Read on to know how to stay on page 1

Amazon is a marketplace. So when someone searches for something on Amazon, they are most likely to buy it. So how does one get the topmost ranking on the world’s largest retail store?

first page ranking on Amazon

How to get your product to reach the first page of Search?

The better the sales, the higher you are ranked on the page. If you don’t match the other sellers who are on page one, Amazon does not let you be on top. But, there is always another way to do things. You can reach the first page through giveaways and promotions.

Taking help of a promotional site

In order to get better rankings, you will require an audience who is willing to buy your product. Just making a Product promotion won’t be of any use. This is how Amazon helps:

  1. Go on Amazon seller central. Create a product promotion.
  2. Sign up with an Amazon deal site and list your promotion.
  3. Add relative keywords if you want a better rank.
  4. Sales will pour in and your rank will.
  5. If you want to track your product, use Splitly.

Reviews

Reviews are very important when it comes to buying things on Amazon. If you want to remain on the first page of Amazon, you will have to get good quantity and quality of reviews relative to the other products on that page. This will attract the crowd and give shoppers the option of your product. In order to send automated messages to your buyers and asking them about their experience, you can use Jump Send. This will make them come back for more shopping in the future.

Conversion Rate 

A conversion rate is used to understand how the sales of a product actually take place. In order to calculate it, you must divide the number of customers on a page to the total number of sales. Amazon offers a metric called “Unit Session Percentage.” Similar to the conversion rate, this one has only one difference: they don’t divide the sessions into orders. They divide the sessions into the actual units ordered.

Amazon sales conversion rate

Keywords and Relevancy

When people do product searches, they do it on Amazon. They type in the product that they are looking for and relevant results will appear. The best choice is made and the product is bought. If you want to have a better ranking, you will have to control the Search. This is available through keywords and relevance.

With the help of keywords, Amazon gets to know more about what the products actually are, what they are about and where they should be placed. You can use Keyword Scout to start your keyword search. It comes up with more than a thousand keywords that are related to your product.

Title

The most important element when it comes to Amazon products is the title. Each word can be looked up and you will find relevant details. Amazon gives Sellers a limit of 200 characters. These may be used to create product titles which are equally relevant and clickbait enough to make people click your product and eventually buy it.

Product Features 

The information that you add in your product feature can also be looked up by buyers. You have to include every keyword that you want a good ranking for. The bullet field has a limit of 500 characters. But, you must not put too many words in the field or else it looks drabby and can intimidate the customers. The field must be detailed and full of potential keywords You can also include features and benefits regarding the product.

Description

If you want to provide detailed information about your product, this is the best place to do it as you can add extra keywords.

Search Terms 

Sellers are provided 5 fields of 50 characters of search terms. You can use these to drop synonyms or other longer versions of your main keyword.

Subject Matter

You can use this place to add last few keywords to improve your Amazon product ranking.

Conclusion

If you go in this manner, you will have a good rank on the first page of Amazon.

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Amazon Marketing Strategy 2018 – The Ultimate overview

Amazon is expanding day by day and all the manufacturers and sellers are willing to sell their product on it. Amazon helps sellers in building marketing strategies and selling their products. The various ways in which Amazon is doing marketing are as follows:

Amazon search engine optimization

Amazon uses proper keywords which helps the customers indirectly themselves to what they want and in return benefiting the company.

Amazon Suggested Keywords

Advertising by Amazon

Amazon does advertisement, marketing, and promotions in different ways as per the requirement of the client company. It is a paid service.

External marketing tactics

Amazon conducts external marketing from different sources which are paid as well as non-paid.

There are many points which Amazon kept in mind while formulating strategies:

Role of Search Engine Optimization for Amazon listing

The keyword is important for the product as it is required when a customer searches for something. At that time the searched word should be the keyword then only it will direct the customer to the product. So keyword optimization is very important.

Title of the product

The top 5-6 selected keyword should be used for the product title as it is the most searched thing.

Backend keywords

Backend keywords should not be used more than 249 bytes else Amazon will not index these keywords as it will exceed the maximum limit. This is to be added to the search terms.

Title and Description for Amazon Products

Description of the product

The keywords used here should be precise for the understanding of the customers. Usage of too many words can confuse the customers. The information on the product should be clearly mentioned here.

Different types of keywords

There are different keywords defined for the target audience. Amazon has a filter option for that. As for example: Men/ Women/ Kids. This makes the customer’s work easy.

Ratings, Reviews, and Q&A

Word of mouth is the best marketing strategy. When a customer reads the review of another product for a specific product that he is willing to purchase then it will enhance thus purchase.  Question and Answers help the customer in solving then queries which may be unsolved while going through the product description. This helps in increasing the ranking of the product.

Pricing strategy

Price is the most important factor in ranking and sales. The company’s price should be as per the competitor’s price. The perfect price is that which is experimented and applied.

Delivery method

The delivery mode helps in increasing the ranking as the users of Amazon Prime prefers to buy from Amazon they don’t have to pay any shipping charge. Higher ranking and increase in sales are possible with Fulfilment by Amazon (FBA).

Advertisements:

There are different types of ads appearing with the help of Amazon Marketing Services (AMS). AMS charges are applied per click i.e. pay per click or cost per click. AMS identifies the target audience very precisely so as to make the marketing effective. There are three different types of formats made available by AMS:

Sponsored products

Sellers can bid on the ranking of an ad in the search bar in Amazon’s Sponsored Products. The ads can be set to appear on the search for a specific keyword.

Headline Search Ads

These are banners that can be displayed on various different places on Amazon search results page. These can be linked with a certain landing page also.

Product display ads

It appears on the product’s page below the buy box. This is done on target marketing basis.

The external marketing strategy of Amazon

Pay per click

This is an easy way to place external links to the product on Amazon.

E-mails/ Newsletters

The sellers provide the information about their products to the customers regularly through e-mail and newsletters. By this, the sales will increase and the customer can easily purchase the product from Amazon.

Coupons

Amazon has coupons that will directly benefit the customers and these can be purchased from coupons.com, frugaa.com, and retailmenot.com.

Social media

Social network helps in growing the brand awareness, increase customer loyalty through its programs, and strengthen the awareness about the products on Amazon.

Content Targeting

The best way to increase awareness is by providing the best content on various blogs, YouTube, Instagram, and various others sites.

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