image source: ecomengine.com
As all of we know ‘’Prevention is Better than Cure’’ and when Amazon Account is at stake it’s definitely better to choose prevention than cure. Amazon is fanatical about giving opulent shopping experience to customers to attain it they put some constrain and Evaluation Criteria for sellers. Violating these constrain or failing to pass the criteria directly leads to Suspension of your Amazon account.
It is a myth that suspension happens very rarely; figures show that in the fiscal year 2016 there is a breathtaking increase in the graph of suspension of account as compared to previous years. We all know about Seller Performance Metrics. Besides those, the following are some aspects which lead to suspension of account:-
1-Selling or listing vetoed products
2-Multiple account for identical product
3-Opening new account to get rid of old suspended account
Suspension of account directly affects the percentage to win the buy box. To avoid this havoc we have to follow some guidelines stated as follows:-
1-Keep track of metrics
Amazon has put some metrics for sellers to attain their objective. To check the metrics you have to go to account health in the performance section of Amazon sellers dashboard and make sure that all the resulting figures are in respective safe zone if not then diagnose the problem and solve it.
2- Increase Sales Volume
By increasing the sales volume you can lower your order defect rate(ODR). For example if 20 out of 100 orders are defected then ODR will be 20% but if you increase the sale to 10000 then ODR will be 0.002 which is not considerable.
3-Communication with Buyer
You should communicate with buyer whenever it is necessary. You must resolve the queries come from buyers on time it gives clarity of product also diminishes the negative reviews.
4-Make your listing appropriate
You must list the product carefully. Avoid multiple listing for same product. Make sure there any inactive product is not present in the list. You must follow the price parity by Amazon.
Even after taking utmost care with accounts, suspension becomes inevitable in some situations. We have helped numerous customers to redeem their suspended account but now putting one foot forward – we have catered you with guidelines to prevent suspension. You may visit www.bmconsulting.co to gain further insights.
(Compiled by Nikhil Patil)