When was the last time you saw a video on YouTube without seeing an advertisement? Probably never, right? Promoting products on YouTube has never been so productive as it is in today’s world. Almost everyone with access to a smartphone or computer spends some time in the day to watch a video on YouTube. This implies that you are more likely to get traffic by creating videos for marketing your products and services.
Statistics have proved, time and again that YouTube is much bigger than other social media platforms with 500 hours of video uploaded every minute and 2 billion logged-in monthly users. These figures are enough to prove the dominance of video content on the world wide web. Businesses around the world have already started incorporating YouTube marketing in their marketing strategies in order to create high-quality and informative videos about their products.
What Exactly Is Youtube Marketing?
YouTube marketing involves promoting your products or business on YouTube by uploading videos on your own channel or through advertisements. People are more likely to opt for your product or service when they see it on YouTube rather than in a text-based advertisement. As a marketer, this platform allows you to produce quality content that is easy to understand and share.
Creating A YouTube Channel
It goes without saying that if you wish to start marketing on YouTube, you need to have your own channel. Creating this channel is a very easy process, however, you need to ensure that you add relevant images to your channel art along with a well-written description. The description should be such that it should explain your business and the benefits the customer will have after subscribing to your channel.
A featured video is also an important element of any YouTube channel as it is the first thing your visitors will notice before looking at the description of your channel. These videos need to be creative and informative because they help to create an instant impression of your brand on the visitor, which in turn, affects your sales.
YouTube Video SEO Practices
Uploading numerous videos on your channel is not going to bring you business if they are not optimized properly. You need to include relevant keywords in your title and description in order to increase its visibility. An easy way to do this without damaging the “creative” aspect of your title is to use high-ranking keywords in the title and placing the additional keywords in the video description.
Below is an ideal example of such an SEO-friendly yet interesting video title:
Upload High-Quality Videos That Maximize Watch Time & Bring Conversions
Once you are done setting up a YouTube channel for your business, it’s time to upload videos that will bring in potential customers for your brand. Here, you need to understand that if your videos are not goal-oriented, then they will fail to give the desired results for your business.
You need to perform a thorough study of your target audience and demographic before uploading any video. If you are looking to promote your brand, try to make videos that showcase the core values of your business, or highlight the importance of your product in a person’s life.
After you are done uploading your video, keep monitoring metrics like ‘watch time’ and ‘retention rate’ as it will help you to understand the pieces of content in the video which your audience finds interesting. It will also help you to develop goal-oriented and productive videos instead of lengthy and dull ones.
Is Monetizing Ads Worth It?
For businesses that are new to YouTube, monetizing their channel by displaying advertisements in their videos might have a negative impact on the business. This is because most people do not like to get interrupted when they are watching a video as it cuts their attention and they tend to lose their interest in watching that video further.
As a business on YouTube, your aim should be monetizing with the help of lead generation and brand awareness through your videos, instead of pay-per-view ads. However, if you still wish to go ahead with this, wait until you have at least over ten thousand subscribers!
Implementing YouTube Advertisement Campaigns
YouTube Advertising is the best way to showcase your video content in order to maximize your user reach. This type of advertising is done through Google Ads and YouTube implements a Cost-Per-View (CPV) model for this, which means that you pay only when someone views your ad. This helps to control your spending because once your preset daily campaign budget gets exhausted, YouTube will stop displaying your advertisement. Different examples of YouTube ads include Video Discovery Ads, Instream Ads, etc.
Below is the example of an Instream ad:
YouTube, as a marketing platform, has enormous potential in today’s world if you use it correctly. Although it is true that you cannot expect raining views and results every time you upload a video on YouTube, you can surely develop a winning strategy by understanding public interest and by creating engaging content.