All posts by Ojaswita Chaturvedi

INTEGRATE YOUR AMAZON SALES THROUGH SOCIAL MEDIA

Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.

If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.

So here is your best option away from the Amazon platform – social media.

Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.

There are two major approaches to raising your business on Facebook.

  1. Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
  2. Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.

Some examples of social media business strategies are as follows:

A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.

You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.

Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.

Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag  #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.

This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.

Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.

Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.

For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.

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SEARCH ENGINE OPTIMISATION: THE TECHNICAL FACET

Search engine optimization is a gradual process, a process that seamlessly shows results. It is almost like gym training. One cannot fix a timeline for the results of this process. There is nothing like “your website will be on the first page for related keywords by two months”. You may say that it can test your perseverance as a business. But keep calm; it eventually gives you results that are strong, worthy and profitable.

When you begin optimising your website, the technical aspects practically play the most important roles. Technical SEO is basically everything done in optimisation apart from content and link building. It can be called the foundation of the whole process and therefore it is obvious that it has to be strong. Look into the following list to assist your process:

  1. Speed counts

A fast website leads to high rankings. This is one of the main aspects and you cannot overlook this one. Google’s ranking factors takes into account the TTFB – time to first byte, i.e. the time taken to load the first byte on your website. Your website should load the first byte at high speeds in order to compete in the Google ranking race. The story does not end with the first byte. Google only considers the first byte, but your customers consider the speed taken for the whole page or site to load. If it is delayed, they will simply go back and opt for other search results. So keep up with the website speed.

  1. User friendly

Simple sitemap – make your site simple. Be to the point in your content and use compressed images. Your menus and sub-menus should be distinctive and clear in terms of strategy.

Mobile friendly – A site that is not mobile friendly is likely to rank lower on mobile searches according to Google. So test your site for mobile friendliness

Easy navigation – The design of your site should have the minimal number of actions and/or steps taken in order to reach any desired location on your website.

  1. Site architecture

Https – Use the SEO friendly architecture – https. This has been on the Google ranking factors list since 2014.

Easy URL – Easy URL structures also contribute significantly to your rankings. Incorporate your descriptions but make it brief.

  1. Consider adding structured data

Structured data is a specific set of code that can be added to your website to assist in increasing visibility of your site to search engine crawlers. Structured data can be used to describe your content through blogs, headlines, events and articles.

  1. Choose your preferred domain

There can be many domain structures that point towards your website. When setting up your website, select your preferred domain. Search engines might get confused with two domains if this is not done. Although your human users may not find much difference, remember that search engines are not human, so it is better not to get them confused.

You can use the above points to improve your technical SEO. Your optimization process needs to be well-built to give you noteworthy results. Invest in making it sturdy so that you have a good online presence supported by high rankings, thus solving the entire purpose of having a website.

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WHAT WOULD YOU LIKE TO KNOW ABOUT YOUR CUSTOMERS?

In this heterogeneous world, simply relying on basic profile information of your customers will give the least probable statistics for business. Additionally, the vast online presence of a huge proportion of population leaves you even more confused as to what exactly your consumers want, how they want it and if they really trust you as a business.

Any business will only be able to survive long if it is customer centric. It is the constructive involvement of customers that raises business heights. This proves that customer information is something exceptionally crucial to the growth and maintenance of your corporation. Digging into the minds of anyone is humanly impossible, but there is a way out to improve your consumer knowledge so that your transactions are more customer oriented. The key to hit the largest share in your industry is to build healthy customer relationships. Using your expertise in comforting clients, you can build up real data. And the cycle can continue from there.

Here are a few points that you can consider in order to maintain the above cycle:

Always use every bit of information

Do not overlook any data of the past when analysing a new customer. There is already a huge lot of information that you cannot gain access to (for example behavioural data, internet analytics of the clients, probability of trust, etc) therefore use every information that you have.

Before digging in, collect from the surface

Before you indulge into your past data, collect all you can from the client’s requirements and meetings. Mark the important words that he says about himself or his business.

Recycle your assumptions

The world as a whole is drastically changing at high speeds. The assumptions you made last month will probably not be applicable today. Revise them according to the current technology and time to know more and better about your consumer

Make the best use of social media

Social media connections give information on the personal level. Use them to analyse what your customer expects from you and how.

Do not hesitate to ask

This is a life rule that applies well to your customers too. Whenever in doubt, ask them. Even if it is in between the project and even if it is not the first time. Ask so that you are clarified.

Consider your reviews

The reviews that you have collected from your customers are the best and strongest data packets for your business channel. Use all of them – both positive and negative, when you assess a new project and client.

Data collection is an important aspect of success in every business. Collect your data and use it sincerely using the above mentioned points. It may be difficult to handle your customers at times, but do it patiently and pick up what their problems may be. Knowing your customer through every angle is an important factor in the step-wise achievement of all your ventures. So take some time out for customer research and believe me, you won’t regret it!

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GOOGLE SHOPPING – BASICS AND ESSENTIALS

The concept of Google Shopping begun as Froogle in 2002 as introduced by Craig Nevill-Manning. Basically a price comparison service for all-purpose products sought after by the general population, it was distinctive in its method as it used Google’s web crawler to extract product data from vendor websites. The service was promoted as Google Shopping 10 years later and brought changes in its working model. With the advent of Google Shopping, merchants have to pay (through Product Listing Ads) to have their products listed for the service.

Today, Google shopping can be described as an integration of two Google tools – Google Merchant Center and Google AdWords. It functions just as before – to allow users to search and compare prices of products from different vendors. The search results include an image, title, description, business name and other fields to describe the product in a way that exactly suits the buyer audience. Through Google Shopping, your products are displayed on Google, other sites and also mobile interfaces. A simple process that occurs in two major sections allows for smooth enrolment and you are only charged once your product is clicked.

The first step is to create a Google Merchant Center Account. Google Merchant center is a complimentary tool to AdWords where you upload your inventory to permit is availability on other Google tools. Before setting up an account in Merchant center, you need to have a working website that represents your online store as this is where your customers will be redirected. You may use the link: google.com/merchants or set it through Google AdWords by selecting Merchant Center under the Tools section. By default, Google allows one store per merchant center account. You may run multiple stores in one account by contacting Google through a designed process. Each store is given a unique ID by Google which is known as the Merchant identifier. The account set up includes fields such as business location, store name, website and contact details. Before you complete the process, you will be required to verify your website.

Image source: docs.magento.com

Once the Merchant center account is set up, you may now set up the Google Shopping campaign in AdWords. Once you login to your AdWords account, click the campaign drop down menu (in the campaigns tab) and select Shopping. You will be prompted to set up your campaign by giving it a name, selecting your merchant identifier ID, country of sale and locations of target. Once this is done, set up an Adgroup that will contain the product group. This product group will contain all the products that you wish to display. You may set up the bids according to your business insights. Variations can be done in the AdWords settings so that you have multiple product groups with varying bids.

           Image source: support.google.com

Google Shopping set up is as simple as that! But its benefits are great as they allow you as a vendor and your products to be broadcasted widely to an appropriate set of audience which drives in relevant results for your business. For any further information on Google AdWords, Merchant center or Google Shopping, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Catalyze Yourself Through Client Motivation

All the recurring issues about client satisfaction in business are surely not simple table top topics of meetings. There is no doubt whatsoever that client satisfaction is the most significant metric that is measured in a business and it is one of the strongest factors that heights the business.

But, let’s be honest, client satisfaction is no piece of cake. As hard as you may work, you might never be able to attain the satisfaction quotient that you expect from your clients. Handling their complaints, maintaining their profits and regaining trust from older customers can be a hard task – physically and emotionally. On the other hand, glitches of positivity from the customer end always arise, which can be made constant by channelizing your transactions with the clients.

Here are a few points that can help you gain good client satisfaction by motivating them.

Link up with your sales team

You must know what promises your sales team is making with clients during a closure so that your work is in compliance with the customer expectation. This is a must-do step. The situation where the sales team and you are not on the same line can be very conflicting in a long-term tenure. In order to deliver appropriately, your knowledge about the services closed by the sales team must never be blurring. So, connect with your sales team consistently.

Discuss the goals with your client

Before you start working on a project, it is necessary to discuss it with the clients. Set up goals with your client in the loop; let them know what you will be doing, how you will be working and what is most probably expected as the results. Set achievable goals and be smart. Communicate the aim with specific objectives, quantify where you can, do not promise for what is not attainable or is doubted to be attainable and be honest. Remember to disclose any uncertainty matters to your clients.

Keep them informed

Do not abandon them as you embark on the project journey. Remember, it is THEIR project and they should be involved in it for successful results. It is their right to know every step that is being taken in their work with respect to time, finance and people. Keeping them involved gives them a sense of security and even if you are not able to attain as expected, they will trust you. Update them with your hard work regularly and ensure that all special offers are communicated in time.

Do not make you communication robotic

Make them feel as a part of your team, communicate with them as a peer. Get rid of those email templates and call scripts – no one gets personal with a call centre call. They need to know that you consider them as a component of your squad. You need not be formal if your work is strong. Inform your clients of all the positives and negatives of the current scenario in the project. Also, do not get over-informal. Be professional.

The above are some minor tips that you can follow to easily win over your clients and motivate them to give those positive glitches as well as retain them effectively. Follow them and share your experience with us on info@bmconsulting.in or visit us at www.bmconsulting.in for more information.

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Important Steps for Keyword Analysis in Google AdWords

Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants to buy some stuff on web. If you want to find right keywords you need to think from the perspective of user. Why is the user triggering this keyword, what makes him to do that and all such possible questions  which can lead him to visit your website all come under keyword analysis. And that is why content writing has to perfectly integrated with appropriate keywords.

Google AdWords provides a keyword planner tool that gives us a right direction in the journey of keyword analysis. When We  enter  the potential keyword into keyword planner tool , its search volume on the web can be found for the selected time period, and also how much competitive this keyword is. Keyword analysis is a long process from the embarkment of website to endless promotional activities. so,  even if you are website has been completed, your keyword analysis will still be on. Let’s discuss some important steps for keyword analysis –

If an ecommerce website is planning to increase its sale, its first step will be to increase its visitors or its online presence over web.

How will a visitor find you on the web?

Let’s say you are selling bottles online.  visitors may approach your website by triggering search terms such as bottle, water bottle etc., These are known as keyword for your website. To improve your online presence you need to include potential keywords into your website content.  Now, our next step is to find out what keywords people are generally searching most or volume of related keyword. Here, the role of keyword planner tool comes –

 Keyword Planner Tool – 

Find New Keywords & Search Volume Data

In the keyword planner tool you will find a search box in which you can enter your keyword and get its search volume. Considering the keyword “bottle”;  average monthly searches for keyword bottle is 165,000 as shown in the figure, meaning that 165K people are searching for “bottle” in a month. This gives you a basic idea about your visitors.

Keyword by Relevancy – Along with keyword “bottle”, the planner tool also suggests  related keywords or keywords by relevancy.

Competition – Besides the average monthly searches, find a column named competition, which  is defined by Low, Medium, and High. Competition is defined as how competitive this keyword is in the market or how many people are using this keyword and ranking in google searches

  • Low – Low means competition for keyword is low or less competitors are using these keywords. Example – Bottle
  • Medium – Medium competition is in between low and high. Example- Bottle of water, pet bottle
  • High – Competition is very high for these keywords or large competitors are using these keywords and ranking. Example – glass bottles, plastic bottles

There are two ways people can found your website

  1. Organic Search (without Ads)
  2. PPC (with Ads)

(1) For organic search – Organic search refers to the situation when your website is ranking in google search engine without running any paid Ads. For a new website, if we use low and medium competitive keywords, it would be easy to rank. We can use more than one low competitive keywords in our website content and sum of search volume of all those keywords will gain high traffic. High competitive keywords will have to face very high competition to rank.

(2) For Pay Per Click (PPC) – In PPC you can create Ads for Low-Med-High competitive keywords and these ads can be monitor for 1 to 2 months. After monitoring we can track the result of Ads, Ads with high conversion has the most favourable keywords for your website.

Keyword analysis helps in finding new market. It gives assistance to understand the demand and supply graph for particular product by furnishing search volume for potential keywords. It anticipates the market yields and enhances marketer’s decision making power.

Whether you need Analytics services for your website or keyword optimisation for your online marketplace storefront (Amazon, Flipkart etc), feel free to contact us for professional help!

Compiled by Meghna Sahu

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Why Should You Invest in Paid Google Campaigns?

Back to the fundamentals –  what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing:

Chattels in Paid Campaign:

  • Advertisement
  • List of Search Engines
  • Payment:
    • When ad is clicked(Pay-Per-Click PPC)
    • When ad is displayed (Cost-Per-Impression CPM)

   Paid Search Marketing Process

Source: marketfunction.com

Keyword Research:

Consider a keyword list based on the Company’s product and services which is done by crawling the Company’s website and pick the keywords which have much relevance. After pulling possible keywords from the site, the next step is to cluster them into specific groups. This is where you put yourself in users mind.

Ad Copy Writing:

What matters with ads? Just annoying things for people. The answer is No. There is a fun exercise in creating a provoking ad.  The ad copy usually runs between the title and the display URL. It is just a crackerjack tool not only to describe the Ads destination but also serves as effective for the visitor who might be interested that has bought the ad up.

Landing Page:

The key point to be noted is that the Home Page has actual difference from the Landing Page. It is an independent web page offbeat from the main home page. The Landing Page shouldn’t swamp the visitor with several links. The speed of the landing page loading is a significant point. When a visitor clicks an ad,  he/she should be directed to a particular web page with a catchy overlook and not to be directed to Home Page again.

Campaign Setup:

The basic idea we get is from questioning our self as “what type of Campaign Do I need to create?” Once setup then there are series of questions to be raised in mind as

  • Who are the target audience?
  • Location and languages
  • Bids and Budget

Tracking and Testing:

The final step is to evaluate the Campaign performance. Focus on what to be achieved by this Campaign and search according to the result to be achieved. The landing page performance can be checked for entire account or even the specific ad group. The result is targeted based on the Campaign mission.

Let’s get to the crucial part of the talk

Does investing in Paid Campaign fetch you desired result?

To all appearances it is a big YES. But let me tell you how.

Paid search is like head-to-foot for Targeting. Company target based on the products and services to get the more revenue to business. Target a specific group based on age, interest, location and all available options present to hook the advertiser.

In this fast growing world, everybody wants on hand payoff.  Paid campaign gives an immediate result for the accomplishment of the process.

Wrangle more for the exposure. The Google search page contains enormous amount of data where all data competes for visitor’s scrutiny. With this incredible platform getting a position in first page is achievement and listed more number of times is a big deal coming to the door step.

So, with right intelligence and good patience paid search campaign tied up with organic search could get you more traffic and conversion rate which seems to be lost only with organic search.

If you are interested in taking up paid advertisements with Google, you may as well brush up your basic knowledge about Google AdWords. Or, make life easier! You may review our Paid campaign packages and contact us to help you out with it!

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Time Management in the Corporate Calendar

Conception of platforms such as ERP and CRM, all occur with one aim – to save time. Technologies are offering numerous facets to time saving techniques, but what needs attention is that if time is not managed adequately then time saving ends up being futile. Time management leads to efficiency – which is somehow the ultimate strength of any project undertaken. One can be exceptionally brilliant, but if time management skills are absent, results will be rather grey. When it comes to today’s corporate sectors, the clocks moves notably faster than the rest of the world. Meeting up with timelines is a daily struggle and therefore we will hereby look at some minor criteria that will help you increase efficiency to good levels.

Meetings are an inseparable part of all corporate activities and each one of us must have noticed, they usually end up in no action been taken. Meetings must always and always result in a set of actions that are properly delegated – else they are a waste of moments. Meetings are generally arranged after problem identification and therefore it is rather pointless to have further stretched discussions on the problem. Channel your meetings towards these questions to optimize your time efficiency in meetings:

  • What to do?
  • How to do?
  • Who will do?
  • When is the deadline?

Source: lynda.com

As trivial as it may sound, a to-do list can help you magnanimously in time management. Set out your daily goals along with their deadlines. When doing so, you can prioritize your activities. This will drive you towards completion and you will soon realize that the activities are running at a faster pace than before. Some professionals also use tools for implementing a to-do list.

Early birds always get discounts and the same theory applies with time as well. Don’t postpone tasks; you are simply giving space for procrastination to peep in by doing so. Don’t rush, but don’t laze either.

Saving on seconds adds up to days saved towards the year end. Keep an eye on things that take up a few seconds of every action that you do. Be organized. Keep your stuff handy; do not spend every few seconds searching for your pen or phone or stationery. And remember to keep away from distractions when you are handling something that is touching a deadline.

Smaller tasks like replying to emails or phone calls can be done immediately. Updating your time sheet might take a few minutes if you do it at the moment, but it might take you up to half an hour if you try to remember everything in a chunk for a day or even up to hours if you postpone it for the week.

Do not bundle yourself with all the load possible. Delegate – intelligently. Divide tasks into smaller portions to be handled by your team members. Keep a balance – do not overload any side.

And finally, don’t be scared to be slow. Take it easy!

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Collecting User Generated Content for Marketing

User generated content is undoubtedly one of the most decisive tools when it comes to marketing research and analysis. Nothing can guide you better than this and there can be no data set more clear and accurate than this one. For any marketing department, user generated content lights the pathway that should be followed to obtain maximum market penetration and capture maximum audience.

Without arguments, social networks are the most vulnerable platforms to realistic humane data. Before anything else, having a strong social presence is necessary before you go on to the next steps. After this, increasing audience/consumer interactions through social networks and other such touch points should be given attention. One method that has been followed for quite some years now and has shown significant results is the hashtag. Hashtag has been a convincing medium of meaningful traffic generation since its conception. The hashtag is supported by the major social networks such as Twitter, Facebook, Instagram, Google+, Tumblr and Pinterest. Using the hashtag to involve audience is the key to collecting user generated content. From the quantity to the quality of data collected through such campaigns, a whole lot of marketing analysis can be done.

Some examples of successes through the hashtag are Red Bull’s campaign of #PutACanOnIt (where consumers uploaded different pictures with Red Bull cans and added the hashtag) and Oreo’s #OreoHorrorStories during the Halloween season. These posts drew significant engagements and also spilled out numerous customer thoughts.

top-10-put-a-can-on-it-2014

Picture courtesy: redbull.com

Customer reviews are the second on list for collecting data which is user oriented. This data is honest and can form tough foundations for business growth in the right direction. Every business must learn to listen to its customers; all customers – whether they have something good to say or something bad to say. Your loop holes will be easily identified through this strategy and you can work towards excellence by filling them up. Encourage your customers to give you a feedback and make sure the interface is simple. A difficult interface to review submission will cause them to shun away. Companies like Nascar have a Fan council which captures consumer insights. Amazon is also a platform which functions on the basis on customer-centric reviews.

NASCAR-Certificate-of-Participation

Picture courtesy: nascar.com

Contests are another persuasive method of collecting data. Having a prize or promotion to input from consumers drives them stronger into your campaign. They all hope to be a winner and will give you inputs accordingly. Ask your customers to say something about your company and offer them awards based on various indicators. This will drive more traffic and also give you scope to collect opinions about your business. Even if they are all good – they give you insights on to which areas you are performing well and which areas you need to pay attention to. And nonetheless, good ones always steer your enthusiasm! Brands like dove invited people to post photos of their friends indicating why they think the friend represents real beauty. Such contests will be able to give you some indications as to what to consider during your next advertisement campaign too.

Remember that whenever you are hosting a campaign, use creativity and stretch it. Build anticipation in the audience and do not give away the climax of your campaign too soon. This rule applies to all types of campaigns.

You may contact us for any further details with social media campaigns or other paid advertisements.

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Basic Concepts of the Google AdWords Tool

Google AdWords is an advertising service through which advertisers can promote their products by publishing on Google and its advertising network. If you use Google AdWords smartly, it will generate quality leads and customers for your business. It is important to know the basics of Campaigns, ads, keywords and most important to learn ad ranks and quality score.

adwords

Google AdWords Account – For using AdWords tool, you have to create an AdWords account, simply login with Gmail. Once you login you can create campaigns using relevant keywords, which you can research using the keywords planner tool. AdWords provides keyword planner tool to select the keywords which provides best results

Keyword planner tool – Keywords are the basic building blocks for any ads. These are the very search-terms that are used by users when searching through the internet, which ultimately drive traffic to your website. Through Keyword researching you can get relevant Keywords for your campaigns.

Campaigns – Once you have sorted out relevant keywords, build your campaign using these keywords. While creating campaigns you need to select the location (where your product or service is available to customers) and bidding (the amount of money you are planning to spend in a day for each keyword). Choose location and bidding wisely to generate quality leads.

Under one campaign many ad groups can be created and under ad group, ads are created. Ads are an important factor in all campaigns because customers interact directly with Ads. While creating ad groups you have to enter address of your landing page, which forms the port of consumer attraction and traffic collection.

Landing Page – When a user clicks on your ads it is redirected to a page that page is called as a landing page. According to Google’s guidelines, landing page should match with search terms or keywords. As ranking of ad is highly depended upon relevancy of ads

Ad Rank – Ranking of ads is based on maximum cost per click (CPC). Whenever anyone clicks on ad the amount is charged for one click is defined as the cost per click. Generally, higher the bid amount higher will be the ad position. Ad rank is calculated on two components one is bid amount and the other is quality scores.

Quality Scores – It is one of the important factors to determine ad ranks. Google determines relevancy of keyword and landing page, if both are highly relevant than preference will be given to most relevant ad in deciding ranking. Even if any advertiser is paying maximum cost but if his ad relevancy is lesser then his ad may not mandatory rank first. On the other hand, if any advertiser’s ad relevancy is very high but paying lesser amount than required for first ranking may achieve highest rank.

Now, your ad is ready, google takes some time to approve your ad before it goes live. Monitoring of campaign should be done to find out which ad or AdWords group is bringing more conversion, also find what keywords attracting customers to visit your site. Then, use those keywords more shrewdly in building more potential ads.

When it comes to adWords, keyword research and keyword analysis play a very crucial role. Next comes in the landing page which must be strong enough to hold your customers that have arrived through advertisement. Apart from Google Adwords, SEO also gives potential results for online marketing. Take a look at some SEO strategies and SEO tips. You may contact us for any further insights.

 Compiled by: Meghna Sahu

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