All posts by Kanhaiya Upadhyay

Brand recognition on Social Media

Brand recognition on Social Media

As per a study by Statista, there were an estimated 2.65 billion social media users worldwide and this number is projected to increase to almost 3.1 billion in 2021. Every businessman knows the importance of social media when it comes to brand recognition and these numbers are more than enough to justify that businesses need to invest in marketing on these platforms if they wish to stay afloat in the future. Even common sense tells you that the more people know about your brand, the more are the chances that your product or service would sell. And what’s better than social media to increase your brand recognition?

Following is a list of few strategies that you can implement to boost your brand awareness:

1. Selecting the right platform: When it comes to promoting your brand, there is a common misconception that “more is better”, which isn’t fully true. Even if there are multiple social media platforms that are being used by millions every day, you don’t need to publish your posts on every single platform. Do some research on the type of people who use those platforms and then you will find it easy to zero in on the platform that would give you maximum results. If you have a budget for managing four different platforms, focus on just two so that you will be able to acquire in-depth knowledge about the working of those two platforms. This will help you to develop profitable marketing strategies in the future.

Selecting the right platform

2. Set up an attractive profile: Recognition is an important element while building brand awareness. When your followers glance at your social profile, they should be able to understand your brand and get a rough idea about your products and services. For this to happen, you need to ensure that all of your social media accounts have the same handle (name of the account). The same applies to your profile picture and logo color as well. Keep your bio simple and to the point such that the visitor is able to understand about your business without wasting much time.

Set up an attractive profile

3. Share quality content: Content creation is one of the strongest pillars that lay the foundation of a successful brand awareness strategy. Since there are numerous social media platforms out there, you need to figure out what type of content would be suitable for the platform of your choice and post accordingly.
Apart from consistency in posting, you need to ensure that you are not bombarding your followers with multiple posts each day. When these posts are about your brand, make sure that you include tips, tricks, and quotes about your product or service in general. Since people’s attention span is microscopic, create content that delivers value or solves a problem of your reader to create maximum impact. Make use of hashtags freely in your content so as to expand the reach of your brand on social media.

4. Join different groups: There are a lot of groups on Facebook and LinkedIn that revolve around a particular topic. If that topic is important for your business, then you can easily join these groups. Once you are in, interact with the group members and tell them about your brand in a way that would not make you sound like a salesman. Once you have built your presence in that group, people will start following you and your brand presence will grow.

Join different groups

5. Don’t be afraid to experiment: Social media marketing is a field where a particular strategy won’t apply for too long as things keep changing when it comes to these platforms. Your captions are an excellent opportunity to make your brand famous among people. Use some creative captions on your posts by including emojis and humor in them. Doing this will not only make you sound different from others but will also help to connect with the audience on a deeper level. Moonpie is an ideal example of a brand that got popular due to its creative posts.

Don’t be afraid to experiment

We are living in a world where people spend more time on Facebook and Instagram rather than reading books and watching television. So making the most out of such social media platforms has become the need of the hour for businesses. Apart from the ones mentioned above, there are plenty of other ways to increase your brand awareness through social media. All you need to do is make sure that you are using the right platform for your marketing needs.

For further information, you may contact us or visit our website www.bmconsulting.in

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Tips to boost your sales on Amazon during Weekends and Holidays

Boost Sales on Amazon during Weekends and Holidays

What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.

In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world.  More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.

Below is a list of few tips that you can follow in order to increase your sales during this period.

1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.

Make your Product Visible

2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.

Advertising

3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.

Stock up on inventory

4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.

Create an efficient backend operations team

Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.

For further information, you may contact us or visit our website www.bmconsulting.co

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Major changes to look out for in Google Adwords

Google Adwords

Being an online advertisement platform developed by Google, Google Ads have gained a lot of importance in recent years due to their range of benefits that help the advertisers to boost their sales. One of the major benefits of Google Adwords is that it works faster than SEO and helps to generate more traffic and leads than conventional SEO techniques. Also, Google Ads help to increase your brand awareness in addition to boosting traffic, clicks, and conversions. Thus, it becomes mandatory for a business to monitor the changes which Google brings to this advertisement platform. Following is a list of few major changes that are coming soon to Google Ads:

1. Local search ads will now appear on Google Maps: With the increase in the use of Google Maps for navigation around the world, we can easily conclude that these maps would be a part of the search network in the future. Google unveiled the “next generation” of local search ads which will now appear on the Google Maps platform as well as Google.com. In these new ads, the brand logos and offers will appear on the surface of the map rather than alongside the map.

Search Ads on Google Maps

The reason behind focussing on Google Maps is that it has a billion users and location-related searches account for nearly a third of all mobile searches. So next time when you search on Google Maps for a luxury hotel, you will see a list of hotels that have paid to be there on the Maps platform.

2. Expanded Google Text Ads: Text ads are going to have a significant change in recent updates. This new update will make the headlines much bigger, and the advertisers will have the option of writing 30-character headlines instead of the previous 25-character headlines. During its testing phase, Google found that this change dramatically increased the CTR by almost 25%. In addition to this, the number of characters in the description line has also been increased to 80.

Google Expanded Text Ads

3. “Accelerated Delivery” feature discontinued: Google has announced that they are going to discontinue the “accelerated delivery” option for Search and Shopping campaigns. This feature allowed the advertiser to set a budget above the current ad spend by a considerable margin and then turn on “accelerated delivery” to drive as many impressions as possible. Google claims that they have improved the “standard delivery” algorithm which will improve the performance of the advertisers.

4. Maximize Conversion Value Bidding: Google has launched the new Maximize Conversion Value bidding strategy for Search. This strategy will automatically optimize the conversion value instead of optimizing the conversion volume. This will significantly improve the performance of those who are currently using Maximize Conversions bidding. You can also set adjustments in value for different audiences, locations or devices in the future.

Bidding

5. Ad Position Metrics removed: Google has removed the ad position metrics from the platform on September 30th, 2019. Google has taken this step because they felt that this metric had become less meaningful because the ad quantity shown on different pages and devices is highly variable. For example, being at position 5 on a page which shows 5 ads is also being last. Though ad position metrics have served the advertisers well, Google has introduced four new metrics like Top Impression Rate and Share which tells you how often your ads are displayed above organic results. You also have Absolute Top Impression Rate and Share which shows you how often your ads appear on top position.

Though Google Ads are beneficial for your business, you shouldn’t start with them just because someone else you know found success with the help of these ads. You need to understand if these advertisements make sense for you and your business and if they do, what type of ads would prove to be most productive for you.

For further information, you may contact us or visit our website www.bmconsulting.in

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Get to the roots: Improve your organic Google ranking

Improve your organic Google ranking

Why do you think everyone strives so hard to get their website on the first page of Google? According to a study, the first page of Google receives almost 90% of clicks and less than 10% of people advance to the second page. Thus, getting on the first page of Google is nothing short of an achievement as it ensures that your website is bound to get traffic, which further leads to sales. Search Engine Optimization (SEO) requirements keep on changing as new algorithms are generated, which makes it very difficult for a business to keep up with these developments. A traditional approach like updating content on the website, keyword research, and targeting does not make a significant impact like before. But in any case, one has to keep on adhering to these requirements in order to survive on the first page. When it comes to getting into the details behind SERP rankings, you have to understand that there is no secret formula that will put you on the top of the page. Dedication, creativity, resourcefulness, and perseverance are the only things that will guarantee success. However, to make it easy for you, we have listed certain steps that you can take to improve your Google ranking:

1. Track and understand the Google ranking algorithm: Google executives have confirmed that Google algorithms keep on changing constantly and only a few of those changes are made public. Moreover, the frequency of these changes is around 500 to 600 per year! This shows that these changing search algorithms are one of the biggest hurdles for SEO.  If you wish to succeed in the field of SEO, then you have to have a detailed understanding of these algorithms. There are a few resources that could help in this case. Check out Moz’s Google Algorithm Change HistoryGoogle Webmaster Central and The Webmaster. These tools will offer you an in-depth understanding of new algorithms and will allow you to plan your strategy accordingly.

2. Identify the issue on your website: If you wish to reach on the first page of Google, you need to know where your website stands currently. Start by checking your site’s keyword ranking by using different tools like SERPs.com to assess your rank. The speed at which your site loads also plays a vital role in your ranking because everybody hates a site that takes too long to open. You can do the speed test of your site by using the following tools – Google PageSpeed Insights, WebPageTest or Website Analytics Audit. Once this is done, check your website’s general health in categories like the blacklist, mail server, web server, and DNS. This will give you a brief idea about the areas where you need to improve.

3. Ensure a mobile-friendly website: According to Google, “… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…” This means that you need to have a mobile-friendly website which the user could find useful. Ensure that your visitor is able to do the basic tasks on your site in an effortless manner while using his mobile. Also, make sure that your website fits the screen of the mobile and takes less time to load.

Ensure a mobile-friendly website

4. Do keyword research: Keyword research is the most essential element of any SEO strategy. If you don’t understand the importance of keywords, then you cannot go far in your online business. Identify the keywords which your target audience uses to find your website. You can use Google Keyword Planner to help you out in this case. Detailed keyword research also offers you some important information about your target audience and allows you to write content accordingly. Using long-tail keywords is also a prime necessity if you wish to succeed. Besides this, spy on your competitors who are ranking ahead of you on the SERP and try to understand which keywords they use. This will give you a rough idea about their strategy and will help you to devise your own as well.

Do keyword research

5. Fix broken links: Many businesses have a habit of ignoring broken links.  This can create some serious issues and will have a negative impact on the user experience as well. Since both internal, as well as external links, can have a huge influence on your Google ranking, it is mandatory that you take the help of tools like W3C Link Checker to spot the 404 error and fix them.

Fix broken links

A successful strategy that will put you on the first page of Google is very easy to devise but requires consistent efforts and a detailed study of your target audience. Once you know how everything works and what people want, you can create content accordingly which will generate traffic and increase your conversion rate as well.

For further information, you may contact us or visit our website www.bmconsulting.in

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Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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Make sure your email gets opened

Make sure your email gets opened

Consider a scenario where you have just launched a new product and you are eager to tell your customers about it. Your graphics and content team has spent almost a week in designing a perfect email that would efficiently convey your product. You add the email addresses of your customers and hit “Schedule”. However, when you check out the email stats the next day, you find that not even 5% of those emails have been opened by your customers. This creates a storm inside your head and you start to wonder what went wrong and scout different possibilities by which you can improve the open rate of your emails. Basically, it is no rocket science to make your email look appealing to your customers and all you need to do is just follow a few basic rules which are mentioned below.

1. Write an attractive subject line: Consider that you have received two emails with the same context but one of them has a subject line “Request for review on your recent purchase from Amazon” while the other gets a subject line “Hey Sam, did you like your new product?” In this case, the second email is more likely to get opened than the first because it is personalized and has an attractive subject line which will make the customer click on it. Another way to get your email opened is to avoid using “spam” phrases like “free” or exclamation points.

Write an attractive subject line

2. Create mobile-friendly emails: According to statistics, more than 50% of emails are read on a mobile device. Thus, it becomes necessary for you to make the first four words or 50 characters of your subject line very impactful because that is exactly what the mobile readers will see. There are specific programs like DedicatedMailer which allow you to preview how your subject line renders across a range of email programs and devices.

mobile-friendly emails

3. Make it short and sweet: To be frank, no one has the time to read a lengthy and descriptive email. If the message looks too long, there are high chances that it will get sidelined and will be revisited some other time (which means almost never). Your content should always be easy to skim and you can do this by using bullet points instead of paragraphs. Also, ensure that every paragraph is not more than five to six lines so that people would prefer to read it. Last but not least, always make sure that you cover only one topic per mail rather than squeezing everything into one single mail.

4. Include a call-to-action: By providing a call-to-action (CTA) you are motivating your audience to take that step towards becoming a customer or client. It becomes the determining factor between a lead and a conversion and hence is an important part of your email. Make sure that you add one CTA per email, but include it in at least three places in the form of text, buttons or combination.

5. Segregate your list: In case you are planning to send bulk emails to your customers, make it a point that you do not use the same pitch to all of them. Try to segregate your customers according to their spending habits, locality, interests, etc. and then hit ‘send’. Doing this will also ensure that your customers will feel more connected to you which would in turn help to increase your open rate as well.

Email communication is one of the most traditional yet effective ways of reaching out to your existing as well as potential customers. This method allows you to target multiple customers at a negligible cost which makes it a very productive marketing technique. So, make sure that your email steals the show the next time you are pitching something to your clients.

For further information, you may contact us or visit our website www.bmconsulting.in

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BRAND RELEVANCE

Brand Relevance

Success in the market can be measured through a customer’s preference for a brand. And that is what is known as brand relevance in the marketing language – something that you possibly can’t survive without in the corporate world. This is why even if certain brands are priced at a high value; customers prefer them over other low-priced brands in the market.
Relevancy counts majorly in a steep increment of your business ranking and once you understand the definition of relevance, it becomes very easy to generate relevant content. However, in this fast-paced world where technology and businesses are growing rapidly, even your best content starts losing its charm after a year or two. Thus you should concentrate on developing content with which the customers can actively engage or which relates to their needs and desires.

As the clocks ticks faster than before in the current era of immediate pace; brief and concise have become synonymous to relevancy. Content relevance can be achieved by generating short stories or updates about your product or service or even about the current trend in the market. This can help your customers to stay up to date with the market and also develop a trust in your brand.

Below are a few tips which you can use to maintain brand relevancy:

1. Develop customer-centric content: Everything you write, post and share about your business should be customer-centric. For doing this, you need to know your customers in the best way possible. You can start by studying the people you are targeting and understand their purchase patterns, their likes, and dislikes and even characteristics such as their age, background, job, gender, location, and income. This data will allow you to develop your content in a way that will prove to be beneficial for your customers. This content will be more relevant to your customers and they would be able to connect with your brand very easily.

customer-centric content

2. Develop trending content: No one likes to read about a service or a technology that is already on the verge of getting scrapped or updated. You need to stay up to date about the latest trends in the market and write about them so that people could learn something new out of it rather than wasting their time reading outdated content. There are a lot of sites like Facebook Trending or Google Trends that track the most viral and latest stuff in the market.

3. Personalize your content: A communication is done over the internet never leaves a lasting impression on your customer. However, it is not possible to meet every customer face to face and hence you are left with no option other than online communication. As a result, you need to maximize its effect on the customers by personalizing your content as much as possible. Make sure that you write about the region to which most of your customers belong to. You can even send a few of your followers some interesting and meaningful messages on their birthdays so they will feel special and might even spread the word about your brand. Once your audience starts feeling connected to your content, your business is bound to grow rapidly.

Personalize your content

4. Maintain consistency: Generating a lot of content on a single day and remaining inactive for the rest of the month will not make a good impression on your audience. It is vital to generate quality content on a regular basis but it is also important to maintain consistency while posting it. You need to decide a day of the week when your posts will make the maximum impact and you need to keep posting on that day every week so that it will form a pattern and your audience will know when to expect the next blog or post from your side. You can keep your blogs or posts short and crisp to maintain their relevancy in front of the audience.

Maintaining brand relevance is equivalent to maintaining the loyalty of your customers. You must take your time to understand what your customers want or might want in the future and develop relevant content accordingly, albeit by staying true to your roots and your brand values.

For further information, you may contact us or visit our website www.bmconsulting.in

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Customer reviews: the best form of content marketing

Customer reviews -the best form of content marketing

In spite of businesses spending millions of dollars on marketing their products and services, the customers tend to have faith in other people and listen to their reviews regarding a particular product or service before making the final decision. According to research, almost 70% of buyers rely on customer reviews before making a purchase. This real-time experience helps people to understand the authenticity of the product and find out whether it is as useful as it is shown in the advertisements.

Few of the major factors why customer reviews play an important role in the growth of a business are given below:

•     People tend to determine the quality of business through customer reviews.
•     If the reviews are positive, then it makes the newcomers trust in your business.
•    Online reviews act just like personal recommendations and hence prove to be very helpful.
•    It is said that a customer is likely to spend 31% more on a business that has positive reviews.

Thus, it is very clear that the success of your business is, to some extent, dependent upon the customer reviews. However, if you act smart, you can utilize these reviews to your own benefit and excel in your business. Following are a few ways that can help you to do so:

1. Utilize the best reviews to attract more attention: Out of all the reviews which your business has acquired over so many years, you can select a few unedited reviews and place them at strategic positions on your website such that the visitors will be able to see them clearly at first glance. You can even add the name and photo of the customer to make it more authentic and credible. All you need to do is just make sure that you have taken permission from the customer before doing so.

Utilize the best reviews to attract more attention

2. Respond quickly to the reviews: A major mistake that most of the companies make is that they either fail to respond to the reviews or take a lot of time for doing that. And this is the case for both the positive as well as negative reviews. It is very important to immediately respond to a customer’s review because it shows that you are willing to take action in case they have any problem with your service. This also helps to build trust and makes you stand out from your competitors.

Respond quickly to the reviews

3. Create case studies: Case studies offer an in-depth look at a customer’s challenge and how you helped overcome them. They often include things like the client’s history, the challenges they faced, your approach towards solving those problems and end result. These statistics prove to be engaging for people and help them understand the efforts you have put in to ensure customer satisfaction. You can select any one of your happy customers and reveal their success story through your case study.

4. Sharing reviews on social media: Since social media platforms are among the most used online portals, it is wise to share your customer reviews on these platforms so that more people will be able to see them and eventually contact you. Social media offers a lot of scopes to create and publish engaging content which allows you to post customer reviews as per your choice. Collect some good reviews about your business and share them on your social media handles like Facebook, LinkedIn, Twitter, etc.

Sharing reviews on social media

As you can see, just a two-liner review from your customer can have a considerable impact on your overall sales and growth. While it is no rocket science that businesses need to strive hard to get positive reviews, the negative reviews should not be sidelined as well. You need to improve in the fields where the customer says you are lacking and prove that you are worth trusting.

For further information, you may contact us or visit our website www.bmconsulting.co

 

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Storytelling – the future of marketing

Storytelling – the future of marketing

In today’s fast-paced world, businesses are trying their best to connect with their customers on every level and take their brand name to new heights.

Social media marketing, display advertising, and blogs are some of the ways by which a business tries to reach out to its customers. However, the consistent bombardment of automated emails or even ‘emotionless’ advertisements is not enough to reach in the hearts of people. This digitally-driven system is degrading the human aspect of consumer interaction and in turn the authenticity of the business as well. There should be something about your business which appeals to the common man and makes them go for your brand. Brand storytelling is something that can help you to get the necessary boost to restore the waning connections with your customers. This method has proven to be very productive for businesses that have implemented it. So what is brand storytelling?

Brand storytelling can be thought of as a narrative that connects your brand with the customers by telling them about what you do, why you do it and how can you be of help to the people. This consists of the facts and emotions that your brand represents. National Geographic has set one of the best examples of how storytelling can lead to the growth of a business. They are present on almost all of the social media platforms like Facebook, Instagram, Twitter, etc and have over 350 million followers worldwide. NatGeo is able to amass such amount of customer engagement because they have the power of visuals and great storytelling ability. Just have a look at their Instagram posts below. These images are a lot more engaging and appealing to the viewer which helps the NatGeo to convert their visitors into paid customers.

Instagram posts

Instagram posts

The marketplace is very crowded these days with large volumes of content being generated and shared every single day. Businesses are spending millions of dollars on gathering public attention but even in spite of this, it is very difficult for brands these days to stand out from the crowd. Having a quality product or service is not enough which has increased the need for brand storytelling. You need to have something to tell about your product or service to your customers so that they can connect and engage with it on a much deeper level. Stop showing facts, statistics or testimonials with your product and use narratives instead to tell about your brand’s history, values, etc. Your audience will always remember how you made them feel rather than remembering the stats of your product.

A brand is much more than the product or service they offer. Consider the example of Tesla. This company has made people realize the importance of a healthy environment and sustainable energy and that is the reason that people nowadays are more inclined towards buying electric vehicles rather than the ones that run on fossil fuels. A business needs to concentrate on developing a close-knit community rather than just customers. If your story is creative enough and showcases your brand values, then people will become loyal to you for a lifetime and will support your business through thick and thin. There are a number of ways that can help your brand reach new heights through storytelling. For instance, you can create mini ads that allow you to harness the power of video marketing to engage customers. These short videos are easy to understand and showcase your true values within a very short time. Customer-driven storytelling is another great method of developing your brand name because who is better for sharing your story than your own happy customer? You can create an interesting story about how your product or service helped a particular individual, in his words. People often trust the opinion of others like them and it comes as an added advantage if those people have already used your services. Immersive storytelling is another modern way of offering your customers an insight into your business with the help of virtual reality. This method allows a business to tell stories and share their values and history in a creative and effective way.

Storytelling is the future of marketing in every sense. Every business has its own way of telling a story but what matters is that on what level are they able to engage with the audience and make them involved in their company by delivering personal value.

For further information, you may contact us or visit our website www.bmconsulting.in

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How to drive traffic to your site through social media

How to Drive Traffic To Your Site

What is that thing which an individual never misses to check out at least once every day? The answer is “social media account”. In the advent of mobile phones across the globe, social media engagement has seen a sharp increase in recent years. More and more people are spending most of their time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This large amount of interaction of people with these platforms has enabled businesses to use them for marketing. Social media marketing has become the need of the hour in today’s world and business that fails to implement this strategy is bound to see a downfall in their sales chart. There is no doubt that marketing on social media is productive for a business because of a number of reasons but it all depends upon how efficient their marketing strategy is and how effectively they are able to drive traffic to their site with these platforms.

Below are a few simple steps that can help you to drive business to your site:

1. Choosing the right social media platform: While it is true that setting up a social media account is easy, you need not open it on every single platform out there. This is because it takes a lot of time and effort to manage every account and you would rather invest in just one or two platforms. Know about your customers, their likes and dislikes, age, gender, location, etc before starting any social media account. These metrics will allow you to identify the most productive platform to kick start your social media marketing.

Choosing the right social media platform

2. Create an effective profile: Your potential customers are going to learn about your brand through your social media profile even before visiting your website. Hence it becomes necessary to create an attractive and informative profile that offers the visitors an insight into your business. Be it your Twitter bio, Facebook About section or LinkedIn company page, you must ensure that you have completed these sections by filling in all the necessary and correct information about your business. Also, make sure that there is a link to your website’s homepage on your every social media profile. If people find your profile interesting, then they will surely visit your website to know more about you. You can visit the Facebook page of Barclays UK, to see how an ideal “About” section should be.

3. Share your posts: Make sure that you share your posts frequently because few people actually see your post every time you share it. If you have posted a valuable content in the first week of the month, then make sure that you share it in the second and the third week as well because only then will the chances increase of that post reaching your target audience. In addition to this, include relevant hashtags that are the recent trend in your business field so that people can find your content worth reading and might even share it within their circles. Just make sure that you do not post every 2-3 hours and fill your customer’s newsfeed with your posts because then they might think that you are “spam” and will unfollow you.

Share your posts

4. Post visually enhanced content: It has been proved that visual content is 40 times more likely to get shared on social media because posts with higher visual content are more engaging than the ones without it. Including interesting images about your product or service can create a significant impact on your potential customers as they will find your posts interesting and worth reading. Even videos are becoming increasingly popular on social media pages because of their ability to convey the necessary information in an entertaining and effective manner. Here is an example of an Instagram post of Microsoft explaining the use of augmented reality in the future.

5. Promote special offers: This is one of the most clichés yet effective way of acquiring customers. You can include some special deals for your visitors on social media pages so that it can also get them on your website. Most of these visitors will tend to purchase your products at that instant rather than some other time in the future. To acquire more traffic, you can post these deals around holidays or on some special occasions. While offering any deal or coupons, state any restrictions about them upfront because the last thing you want is an upset follower who is unable to take advantage of your deal.

Social Media Marketing is one of the hottest topics in the market right now and every business is striving hard to use these platforms at their fullest so as to drive maximum traffic from them.

For further information, you may contact us or visit our website www.bmconsulting.in

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