All posts by Kanhaiya Upadhyay

Tips to design a user-friendly website for higher conversions

User Friendly Website

The website of a business is of paramount importance because it forms the base for successful conversions. According to research by Stanford University, 46.1% of people said that a website’s design is the main criteria to decide the credibility of a company. Any individual who would like to know about a particular business will definitely visit the website of that company at least once and will try to explore that particular business and the services it provides. If that particular website is not interactive or fails to have a user-friendly design, then it is bound to irritate the visitor, which might also result in the loss of conversion. Hence it becomes mandatory to make your website as creative as possible to increase the probability of getting more number of conversions for your business.

Here are a few tips that can help you to restructure your website and make it more productive:

1. Keep it short and simple: A website with a lot of content along with images and videos does not go easy on the eyes of the visitor and takes a lot of time to digest. But keeping a website simple and easy to read does not imply that you should limit the amount of content on your website. Simplicity can be achieved by getting rid of the unnecessary elements from your website and by making the overall website design less cluttered and more pleasing to the eyes. Apple is a good example of a simple yet effective website.

2. Use negative space effectively: The negative space is all the empty space between the various elements on your website like the space between header and content or space between two images. This also includes the spacing between paragraphs, sentences or letters on your website. Effective usage of the negative space will not only lead to a good-looking website but will also help to make it more readable and easy to understand.

3. Design mobile-friendly website: It is no surprise that people in today’s world make use of their mobile phones rather than desktops or laptops to browse through different websites and make online purchases. Thus it becomes necessary that a website design should be such that the entire layout of your website fits perfectly on the small screen of the mobile and it can be easily viewed from it. This will really help to increase the reach of your website and will in turn help to boost your conversion rate.

4. Make your CTA visible: The CTA button is the major factor that drives conversions on your website. The Call-To-Action (CTA) button should not be hidden somewhere where it is difficult to find at first glance. It needs to big and bright and should be at a location where people would be able to spot it in less than three seconds. Also, try to optimize it by using phrases like “Order Now” instead of “Checkout” or “Buy Now”.

Registration

5. Remove the requirement of registration: This is one of the most irritable parts of a website where the company requires the visitor to register before moving forward with purchase or enquiry. It is important to note that people generally do not spend a lot of time to browse through your website and if they get registration pop-ups in the little time that they do offer, they are bound to leave at that immediate instant. Thus you should ensure that you do not force registration on the visitor as it should be ideally kept optional.

Designing of a website is a lengthy process and requires frequent optimization as your business expands, and hence it should be done only after a detailed understanding of various aspects of a website layout, the target audience and your business goal. After all, it is your website that showcases how different you are from others and how your services would help the visitors.

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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Tips to increase your Google ranking organically

Tips to increase your Google ranking organically

With the advancements in the online industry, Google rankings have gained tremendous importance as they ensure the visibility of your business, product or service to the masses across the world. According to a study, the first page of Google receives 95% of web traffic while the remaining pages receive 5% or less. This difference has created the need for a better page ranking on Google and thus everyone is struggling day and night to keep their ranking significantly higher on the search engine results page (SERP). Search Engine Optimization (SEO) is carried out regularly by the businesses to improve the page ranking. However, people often fail to realize that SEO is a long going process and is not expected to bear fruit in the early stages. Fortunately, there are a few key points that you can start following early-on to increase ranking on Google SERP. These points are detailed below:

1.) Start from the basics: The first thing that has an impact on the ranking of your page is the user-friendliness of the website. A website should always be designed keeping in mind that it should be easy to navigate and should contain ample information about your business or service. If your website is difficult to understand for the viewers, then its ranking is sure to see a downfall. The website should be designed in a ‘mobile-friendly’ manner as well because the majority of the people prefer to surf the internet through their mobile.

2.) Understand the Google ranking algorithm: Google makes a number of changes to its ranking algorithm every year and most of these changes are not announced publicly. It is important to have an understanding of the Google ranking algorithm because it allows strategizing the SEO accordingly. There is a large database available which contains all the updates ever made by Google to this algorithm. It is wise to go through this information to avoid any obstacle in the SEO process.

3.) Maintain quality content: Content quality is one of the driving factors for achieving a longer duration of dwell time, which is the amount of time a visitor spends on your website. An interesting and error-free content not only makes the visitors stay on your website and gain an insight into your business but also increases their chances of returning to your website in the future. Websites that host quality and informative content have high chances of getting bookmarked, which positively affects the SEO ranking. In addition to this, you must also ensure that the content is original as duplicate and repetitive content tends to harm the page ranking.

Keyword research

4.) Keyword research: Keyword research is an essential element of any SEO strategy. If your audience is not able to find you then there is no use in spending on online advertising. You should be able to identify the keywords which your target audience will be using to get to you. There are different keyword search tools available that allow you to select the relevant keywords to improve your organic ranking. These keywords (including long-tail keywords) should be infused in your content in a very subtle manner so as to promote high-quality content.

5.) Frequently publish blogs: According to a study, businesses that frequently publish informative blogs on their website rank significantly higher on the SERPs than those who fail to do so. Not only does blogging help you to improve your ROI but also allows you to put more content about your business. This helps to attract a lot of visitors to your site and improve the engagement with your business, thus increasing the traffic that improves your page ranking.

There is no secret formula to soar to the top of the results page, but if you implement the above steps, you can eventually ensure that you achieve your desired spot.

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Do’s and dont’s for your Amazon product description pages

Amazon product description pages

Being the largest online retailer in the world, Amazon is of paramount importance when it comes to selling your products online. The Amazon product description page is the one on which the sellers list their products in order to make them visible to the customers. Writing apt product description for this page is very important as it not only helps to improve your ranking but also gets you the much-awaited conversions thereby boosting your overall sales. Following is a list of key points that you need to consider while writing your product description pages:

1.) Concentrate on selling product benefits: Whenever a customer searches for a specific product, he is interested in knowing the benefits of that product embedded with its features. Customers are more inclined towards knowing how they can inculcate that particular product in their daily lives so as to improve efficiency. Thus it is important that your product shows how it can solve a particular problem and prove to be helpful.

Concentrate on selling product benefits

2.) Write appropriate product titles: Product title is the first thing that a customer will notice while he is on your product description page. You should make sure that the title is up to the point and is not more than 200 characters as lengthy titles take up time to read and understand and hence are usually disliked by customers. For example: Amazon Brand – Solimo Non-stick Fry Pan, 24cm, (Induction and Gas compatible), Black. The title includes all the necessary keywords and thus has a high chance of turning up in relevant searches.

3.) Write accurate product description: Writing an appropriate and attractive product description is one of the important steps in making your product a best seller on Amazon. You must ensure that your product description is not full of keywords in an irrelevant manner. Further to this, Google is another search engine that helps in selling your product as customers directly input the search term on Google many times. Thus to ensure that your product ranks higher on the Amazon as well as Google you must include the main keyword at the beginning of your title and in your bullet points. After this is taken care of, make sure that you write your remaining product description as crisp and clear as possible to ensure customer attention. For example: Meet Fitbit Versaan all-day companion that helps you live your best life. Run your day with wireless payments, notifications, quick replies, apps, music, and 4+ day battery life. This lightweight, swim-proof watch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Plus, wear it your way with fresh accessories and clock faces.

4.) Abide by Amazon guidelines for product description: Amazon has laid out a few guidelines to which the sellers need to adhere to in order to promote visibility and sales. These include rules like not using promotional language, no fancy formatting, no company or website promotions, etc. It is always better to follow these set of rules while doing your product listing as it can be disastrous if a successful listing is taken down without prior notice or even if your account is suspended due to some reason.

Your product description page plays an important role in enticing the customers hence it should be ensured that the page looks appealing as well as informative to everyone. The more presentable your product description page is to the customers, the greater are the chances of growing your sales.

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SIMPLE METHODS TO INCREASE SALES ON AMAZON

Increase Sales on Amazon

The boom in online shopping has led to fierce competition among the sellers on e-commerce portals like Amazon. Every seller is coming up with new ideas every time to not only stand out against millions of other merchants but also to boost his sales on Amazon. Getting buyer’s attention is of paramount importance since people will only be able to buy from you if your product listing is visible on the website. As there are many identical products with different brand names on the marketplace, buyers will not spend time searching through every page and will mostly buy the products that are listed on the first page of search results. Hence sellers need to implement innovative ideas to promote their brand and in turn improve its listing on Amazon.

Few methods are listed below which can help in improving the overall sales of your products:

1.) Optimize your listings: Buyers are able to find your listings only if you include popular and relevant keywords. Post these additions, your listing ranks higher on Amazon and chances of your product getting sold increase. By using Amazon Keyword Tool and Google Keyword Planner you can easily develop a list of relevant keywords to improve your listing.

2.) Try to win Buy Box: The Buy Box is the box which is on the right side of the product detail page on which customers can click to add the product to cart. Thus the Buy Box becomes a must-have feature for every seller. If they intend to boost their sales, then every seller must take efforts to meet the criteria to win the Buy Box.

3.) Improve product ratings: According to research, most of the buyers tend to make their decisions based on the ratings and reviews from other customers who have already purchased the product. A good number of positive reviews suggests that the product is very popular and a satisfied customer base. These ratings also prove to be a buying motivation for potential customers. Sellers should take utmost care to maintain positive ratings of their products as it helps to boost the ranking of the product on Amazon.

4.) Run Amazon advertising campaigns: Amazon advertising campaigns help you to get a detailed report about what people searched and how many among them purchased your product. This also helps in finding quality keywords for listing purpose. If done carefully, you can get relevant Amazon traffic which in turn will help boost sales.

amazon advertising

5.) Use Amazon FBA: Fulfillment by Amazon (FBA) is an easy way to increase your sells and most sellers nowadays opt for this method. This method enables you to send your inventory to Amazon and they take care of it from there. If one of your product sells, Amazon packs and ships your order to the customer. Seller only needs to pay for the storage and shipping costs and ensure that he is selling only his best products via FBA for profitability.

6.) Get feedback from the Customers: Last but not least, getting feedback from the customers is the most important thing that a seller should do on a regular basis. Customer feedback helps to understand if the concerned products are doing fine in the market. Negative feedback is also helpful as you get to know the product thoroughly and make the necessary changes to avoid the complications in the future. Evaluating customer feedback is one of those marketing techniques which should not be taken lightly by the sellers.

Who doesn’t want his product to be on the top of the list? With the above-mentioned ideas along with some hard work, sellers can easily boost their sales and improve their businesses.

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Answers to frequently asked questions about email marketing

Answers to frequently asked questions about email marketing

Writing an email is easy, but when these emails are specifically targeted towards marketing, then it becomes a pretty complicated task. Possibly one of the best methods to promote your product or service, email marketing has become the need of the hour. This marketing strategy proves to be a precise way to acquire customers, but only if it’s done properly and in a systematic way. Many people are still unaware of this strategy and have a lot of questions around it.

Below we have mentioned a few frequently asked questions about email marketing along with their answers. 

1.) How to build an email marketing strategy?

Answer: Email marketing allows you to reach many people at once thereby increasing the reach of your business or service. It is important that email marketers should remember their end goals and then prepare and execute a strategy around it. Then they should make sure that the goals which they have set are in line with the digital marketing strategy of their business.

2.) How to ensure that emails are read by the customers?

Answer: Since people receive a number of emails on a daily basis, it becomes a rare possibility that your email will be read by them. To ensure this, write some catchy subject line to your email and try to customize it according to your audience. An interesting subject line is more prone to attract people than a traditional line. Personalizing the subject line is another way to catch attention and has high chances of the email getting opened. Marketers should also ensure that the subject included in the email is short and easy to read, as no one wants to spend time going through piles of paragraphs.

3.) How many emails should be sent every month?

Answer: When it comes to email marketing, this question becomes very tricky as there is no preset value to the number of emails to be sent every month. Many businesses around the globe send between 4-5 emails every month. If you send too many emails, it is highly likely that they will not be opened, and if you send fewer emails, then customer engagement becomes a challenge. You should do some research on your target customer base and figure out which emails are giving you maximum returns and click-through.

4.) How to sell more using email marketing?

Answer: To ensure that your sales charts are uplifted because of email marketing, try to make the emails more attractive and informative. Try and showcase some testimonials or case studies which will help to build trust in your business. Include images in your email and make the most out of them to showcase your products. Another method to ensure engagement is to include Call to Action (CTA) in your emails and make sure they are relevant.

How to sell more using email marketing

5.) How to optimize email campaigns?

Answer: You can optimize your email campaigns by creating more opt-in opportunities for the customers like a newsletter sign up form. This will not only improve the quality of your emails but will also increase the number of visitors on your site. You can also send re-engagement emails to the leads that have gone cold to acquire their interest once again.

Emails are still used every day by successful professionals all over the world, but they will prefer to read only those emails that are worth their time. Email marketing is a very productive method to increase your conversion rate or to acquire leads if done properly. Since it is a vast concept, an in-depth understanding of this subject is of utmost importance before starting a full-fledged marketing campaign.

For any further information on Email Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Overview of Amazon Marketing Services

You should never miss out on Amazon marketing services if you want to sell your stuff online. This is because Amazon is the biggest e-commerce space that you can get for your product. Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform where people get their products on the basis of keywords, products, and interests.

Overview of Amazon Marketing Services

AMS offers Amazon Pages, Product Display Ads, Headline Search Ads and Sponsored Products Ads.

How to enter Amazon Marketing Services:

If you want to get into Amazon Marketing Services, you must have one of these –

• A Vendor Central or Vendor Express login
• An invitation to represent a vendor
• An Advantage Central login
• A Kindle Direct Publishing account

Types of AMS Ads

1. Sponsored Products Ads

These ads give sellers more control over how they want to merchandise their product on Amazon. You can increase your product visibility when people look up the keywords you have bid on along with targeted ads. You only have to pay when someone clicks on your ad and reaches your page.

With Sponsored Products, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

You must have a regular budget for every ad campaign and keep an amount that you are willing to pay. That way, at the end of a month, your ad expenditure won’t exceed your desired daily spend. Keyword research is an important part of is also very important, so make sure you do it well.

2. Headline Search Ads

Headline Search ads build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.
Keywords help in deciding if your ad will be displayed or not. If a shopper looks for something ideal to what your keyword is, that will lead to him finding your product.
Your creatives are auto-generated and all you have to do is add a headline and image before you submit your ad for review.

Amazon displays your ad to those shoppers who use the keywords from your campaign.
With these ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

The only limitation is that Amazon will not accept ads that contain or relate to certain content. Headline Search ads can be made by all approved Amazon Marketing Services accounts.

3. Product Display Ads

Product Displayed ads are on the right side of an Amazon product page. It pays more attention to the brand than the product itself. In order to display your ads, there are two targeting methods: Product and Interest. Product targeting lets you choose which pages your ad will be shown on. You can also choose your campaign settings by naming your campaign, setting a CPC bid, a campaign budget, and the time.

Your ads will appear on the product detail page, around search results, customer reviews page, on top of the offer listing page and in Amazon-generated emails. When your items go out of stock, the ads are stopped until the item is back in stock.

With Product Display Ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

Using AMS also has a lot of challenges –

• Making a good impression
• You can’t bid for more than what you can afford
• Getting good conversion rates
• Getting a decent return on investment (ROI).
• Not every seller uses AMS
• Impatiently raising the bid
• Not being creative enough with targeting

When you advertise with AMS, it is an opportunity. You should use it efficiently and it also depends on the products you are getting. But, you must also remember that it won’t get you instant success. Amazon focuses on how your ad performs, good targeting and product page appeal. You should improve your targeting and your product page for better ad performance metrics.

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Why sales have gone down

Why sales have gone down

Sometimes, sellers are doing just fine when all of a sudden, the sales start varying and dropping day by day.

Here are a few reasons why this happens. 

1. Losing the Buy Box

Most of the sales happen through the Buy Box, which is the best place for generating sales for all third-party sellers who want to be successful on Amazon. They must always aim to win the Buy Box on Amazon, which gets rotated between sellers that are deemed good enough to have it.
If you are the only person who sells the product on Amazon, then you will be fin, but if there are multiple sellers, you will be facing serious competition for the same Buy Box.
So, if you have lost the Buy Box, or it is being shared with different sellers, this can explain the reason as to why your sales have dropped all of a sudden.
If you want the Buy Box back, you must make sure that you have good software, and that you are competitively priced. Your feedback should always be positive and as engaging as possible.

2. Experiencing negative feedback

There are two ways for a person to leave their feedback on Amazon, one is for the seller (seller feedback) and the other is for the product they’ve purchased (product review).
If you are a private label seller then getting a 1-star product review can hinder your sales dramatically. Any bad seller feedback review is bad for your product. The moment you get negative feedback, you should examine the problem and find out where it is within Amazon’s feedback guidelines. If there is a problem with the shipping, then Amazon will remove this feedback, so that it doesn’t affect the product.
The other feedback can be removed by the customer if you work with them on the problem and solve any misunderstandings they had with the product/service. But, never force a seller into removing feedback.
Find out where you went wrong, and do whatever you can to regenerate sales.

3. Look up your product the way a customer does

You should always put yourself in the customer’s shoes and think the way they would. Check your product’s visibility, if your product is on page one or not, how your product is being displayed on the mobile. Check if you have listed your products with the correct keywords and that your images are updated and of the best quality.

4. Seasonal trend

Sometimes, based on what you sell, you may experience some months when your sales are slower than usual. Like sunglasses are bought more during summer instead of winters. It is good to keep track of when your figures escalate or fall so that you can identify any seasonal trends.

5. Ending a sales promotion

Sometimes, Amazon sellers decide to run promotions for the entire year in order to boost sales and product visibility. If your promotion has recently ended, then it might be the reason why your sales have gone down all of a sudden. This is why you should keep track of any campaign dates that you have in order to know when it ends and how it affects sales.

6. Check your campaigns

Many Amazon sellers use Amazon PPC ads in order to drive traffic to their product listings. Using an Amazon PPC campaign can directly affect your sales if your payment method gets denied or if your Amazon Sponsored Ad campaign comes to an end.

Conclusion
There will always come a time where your product will experience a drop in sales. However, you should ask yourself some questions, like what your competitors are doing, what your buyers are doing, how your prices are as compared to your competitors, and your reviews.
However, this slump is always temporary and along the year, this will even itself out.

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Understanding Amazon PPC ads

Today’s online portal for e-business and sales is very competitive and vast. Amazon pay-per-click (PPC) ads are an efficient method for brands to create awareness, improve visibility, and increase sales.

AMAZON PPC

Amazon Marketing Services (AMS) is Amazon’s advertising style provided to its sellers. It offers three kinds of PPC ads. They are headline search ads, sponsored product ads, and product display ads. These ads are all suitable for attracting customers and getting conversions done.

1.    Headline Search Ads

Headline Search ads get the most clicks among all the three types of PPC ads on Amazon. They build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.

How to create a headline search campaign

If you want to create a headline search campaign, you should start by choosing the most clickbait page of your ad. Shoppers click on this when they click on your ad. You can choose whichever Amazon Store page you want and you can also customize your own Amazon URL.

Then, you must choose your keywords which are used to target your customers. That way, if a customer clicks on your ad, he will be taken to your page and be given details about your products.

2. Sponsored Product Ads

Sponsored product ads are the most popular ones on Amazon as they bring in the highest amount of sales per click. They increase a product’s search visibility and bring more than usual people to your product details’ page. If you want to create a sponsored product campaign, you must choose the product you want to promote and add all the keywords which will help increase your product’s visibility. You can either do manual targeting, which includes selecting certain keywords for your ad or uses automatic targeting, where all your relevant keywords are targeted according to the product information. So, when a shopper looks for your keywords, your ad will pop up in the display if you win the Buy Box for that product.

3. Product Display Ads

Product display ads are becoming quite popular. These ads help to target shoppers who aren’t sure if they want to buy a product or not. They help in cross-selling and work extremely well for competition and give you a head start. These ads appear on product detail pages, customer review pages, the bottom of search results pages, and many other places. If you want to make a product display ad campaign, choose the product you want to promote and how you want to target customers. When someone clicks on your ad, they are taken to the product detail page.

4. Coupon Ads

If you have active Vendor Powered Coupons, then you can use the Product display ads to promote your products. These ads work just the way a regular product display and do, but the only difference is that they offer a coupon-specific creative. Amazon says that when you choose a product, there will be a notification about the availability of coupons. You can make a choice of advertising the coupon and view the ad before making the entire campaign live.

5. Deal Ads

Product display ads are also helpful when it comes to advertising deals with a limited amount of time. You will be presented the entire campaign process step by step. IT shows you the deals that can be used for promotion. They can be any Lightning or Savings and Sales deals which are under your vendor code. They should be approved and not to end within the next 72 hours.

The designs and logos for deal ads are auto-generated. They don’t have any custom headline or logo images. They show the type of deal, promotional price, and offer expiry date.

Conclusion

Amazon PPC ads help brands promote their pages in each stage. You can’t just set your campaign and forget about it. You need to change your ways, optimize things and target good keywords and products. Only that way, you will get good sales, convert shoppers to buyers and get good profits.

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