All posts by Kanhaiya Upadhyay

Link Building in SEO

Search Engine Optimization, abbreviated as SEO is the process of boosting a website’s presence on the World Wide Web by improving their Google search result rankings. Google search result rankings are the placement of a website’s result after someone looks up a specific keyword.

Let us see an example. Consider your website is called xyz.com and you sell mobile covers in Hyderabad when someone searches for “mobile covers in Hyderabad” your website should show up in the search results. If your website shows up 7th on the list, for example, your Google ranking for the keyword “mobile covers in Hyderabad” is 7.

Improving these rankings makes your business more noticeable and makes customers highly likely to buy your product, avail your service, or give you that website traffic.

Link Building in SEO1

There are many ways to make your website SEO friendly. It all starts at your website, optimizing it and fixing bugs that can hamper your website’s pages being picked up by Google’s and other search engine’s algorithms, which are constantly changing and evolving.

There are many other vital steps in the process of SEO. One of these important steps is Link Building.

The basic idea of link building is to place links on the World Wide Web that take a user back to your website. This is done by meticulously placing links on third party sites, for example, by hyperlinking keywords to your website on related topic blogs on various blog hosting websites amongst many others.

These back-links are always going to be a relevant way of practicing high-grade SEO for your website, regardless of how many changes the Google algorithms go through.

Backlinks

Like most things on the internet, link building can be done the right or the wrong way. The best way to build links in the healthiest way possible is to do it naturally. This means earning links, rather than buying them. For the long-term viability of your business, you must engage in natural link-building only.

The easy and the wrong way is called black-hat SEO where you can buy links and use manipulative tactics to get the links out there. This tactic can get your website banned from the internet, which is why you want to stay away from these.

Why is Link Building Important for SEO?

As mentioned above, Link Building is one of those methods which are going to be ever gold if you want your website to perform better on the internet. You must build high-quality links, especially in today’s online climate, where quality is everything.

A note from Google says, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”. Here are the essentials to keep in mind when Link Building is concerned.

• High-quality websites, with authority and trust of linking pages.
• Proper and engaging anchor text for incoming links.
• SEO and content optimization for both the respective sites.

Link Building Important for SEO

Strategies and Tips for Simple Link Building

The idea is to get higher ranking for the keywords you’re targeting by getting external websites hosting content similar or related to your product and services, back to your website. There are many strategies that one can employ.

Here are a few Strategies for Link Building:

Blogs, Articles, & Press Releases – The phrase “content is king” is used so much in the digital marketing profession for a reason. High-quality engaging content is the perfect way to pepper-up your customers before they get to your website.

Your customers are already warm towards your product or service if they’ve been reading a related blog or article. The best thing they can find throughout the blog is keywords linking them to your website, where they can avail of the said product or service!

Reviews & Mentions-  When your product or service is mentioned or reviewed by a reputed website, it gives your brand image, an air of legitimacy in the eyes of your customer. This psychology works for almost every business that has a market of consumers buying products and services.

Review websites are gold mines for back-linking your website. If the said reviewer has a large influence on the market, half your job is done right there.

Links form Friends and Family-  When your circle of friends, family, and partners share and link to your site it will increase the magnitude of your presence online. Links from sites and pages that have relevance to your niche will be way more effective than random websites hosting your links.

The Easy & Free Way- Internal Link Building

One underrated way to get your website’s search result rankings up is by employing this super easy method that you have total control over. Internal link building is a method where you inter-link pages in your domain.

To do this, you can make new pages with blogs and other forms of engaging content that redirects people to product pages, or your website’s home page, etc. Since it is under your domain only, you can do it for free!

Here are a few pointers to keep in mind:

• Anchor text of your hyper-links has to be relevant. Anchor texts work best when they are not related to your brand, your company name, or anything unique. They work best when they are keywords that catch people’s attention straight away.

• The page that you’re hosting this content on, has to be of high quality. Google and other search engines will rank these pages higher, only if they are safe, trusted, and of high quality with relevant content.

• It is very important to establish variety when you’re linking pages. Many times when people work on internal linking, they’ll just link keywords to their homepage. This makes it very difficult for other pages of relevance to achieve any ranking.

In conclusion, this has been a fair introduction to the basic tactics and strategies of Link Building. If you are about to start your own link building campaign, one important thing to keep in mind is, THINK ABOUT QUALITY; Quality of web pages that you’re linking to, quality of anchor words, hosting websites, everything.

It is exceedingly difficult to build links that take a user to low quality, under valuable pages. But if you’re working with share-worthy content, link building feels more successful and is much more fun to do!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Google Advance Search Function Demystified

Have you ever searched on Google, of course, you have and with you, over 1.5 Billion people do that every day?  But with such a big number of searches there all almost Trillions of web sites and blogs on Google, which makes it a hefty task to get the right blog post, websites, products or anything that you are looking for.

But no more wasting of time, bouncing from one page to another. With Google Advance search function you can quickly find the right resources that you are looking for.

Here’s how it works, if you type in a specific word or function before your “search query” you filter down unwanted search results and brings out the appropriate website and blogs for you.

So now let’s dig deeper and look for some of the most important function that you could use while searching-

 

Quotes:-

By simply adding quotes (“”) around your search query you trigger the Google search to look for the exact phrase that is between the quotes which give you super-specific results for your query.

For Instances: – “bicycles for teenagers” will give you an absolutely those results which have the exact phrase in them.

If you are still not happy with the result you can use another function like “or”

Or

The word “or” is used for giving options to anybody & in terms of Google search it almost the same. When you use “or” between any two phrases, it indicates the search engine to look for either of the options. You can use this function when you have confusion between words or phrases.

For Instances: – “bikes or bi-cycle” which will show results for both terms.

Minus Sign (-)

The Minus sign function can be used when you are searching for something but want to remove certain search terms from the results.

This function helps you to reduce your search time by a big margin, as all the unwanted search terms and phrases could be directly removed.

For example, “Photo Editing Software-Adobe Photoshop”, this search query will indicate Google that you want to see photo editing software but not by Adobe Photoshop.

City city Function

This is an amazing function if you are a traveller or looking to travel from different cities. It enables you to simply type the names of the two cities and all the flights & trains going between those cities will appear. Isn’t that cool, as it saves up time of looking for airport names, timings and station codes?

For example, just type in “New Delhi Mumbai” and bingo! You have all the trains and flight results waiting for you.

Link

By simply typing in “Link:” Before any URL you direct Google to show up pages which are only connected to the particular URL.

For example, when you search Link:amazon.in, will show all the pages linked from amazon.in

The best thing about this function is that you can use it with other function as well.

..

This seems a tiny function but trust me it does an excellent job when you are searching for a product.

You can use this function between two numbers and get specific products For Instances, Search for Men Jeans Rupees 500..1000 Rupees, and there you find your perfect pair of jeans.

Map

This function enables you to search only for Maps for a location.

If you use “Map:Location” in the search query it will filter it down to only the location with its Map.

Example, Map:Bandra will show you the map directly without directions.

Cache

This function is not for everyone but for those who want to see last time visit on a particular website and its source and cache snapshot.

Just type in cache:abc.com and you will see the results on the top of the screen.

Stocks

If you are a stockbroker or even an investor, to keep a close watch on share prices can be a tough task. Rather than, opening different apps or signing in, Just Google the Company name by Adding “Stocks: “before it and see the real-time prices on the go.

For Example, Stocks: DLF and the results are in front of you.

 

*

By putting in an asterisk before your search query, you can search a specific phrase in an article or a blog post.

This can be useful for searching for any news, important dates or occurring and even blogs.

For Example:- *If you don’t ask, you don’t get it.

In

The in function can be used if you are looking to convert any measurable unit. Just write “In” Between the units and you will see the results.

For Instances, Pounds in Kilograms, and you will the conversion metric of both the units.

Weather

As the name suggests, this function helps you to see the current weather and forecast of any place on the world.

Just type, “weather:NewDelhi” and the weather report will be in front of you.

File Type

This function enables you to search for files on the internet with a specific extension.

Do you remember searching for a jpeg image and once you search you get so many results with png, tif or even HTML format.

But with this function just type the name following with Filetype or Ext function and the results will show the exact file type you are looking for.

For Instances, SEO filetype:jpg/ SEO ext:jpg

Source:

This function searches for mentions of a query in a certain news source.

It allows you to refine your search to a specific topic from a specific channel or media house.

For Instances, New Gadgets source:Digit will give you results from Digit Magazine only.

Allintitle:

This function shows results that have by searching your query in the title tag of their site.

You should use it when you want content with specific titles, such as blog posts or articles. This is especially useful when you want a specific page like a blog post.

For Example, allintitle:Digital Marketing Hacks will search for the exact title.

Intitle:

This function enables you to search for a single term in the title of a page and the other part in the body of the page.

This can be very useful when you are searching for something which is super-specific.

For Example, intitle:SEO Neil Patel  would return results that have “SEO” in the title and “Neil Patel” in the body content

Inblogtitle:

It works almost the same as “allintitle” Function but only searches for blog title to look for.

This is useful when you want results that only include blog posts with a certain word in the title. This ensures that you don’t get news stories or other content formats. Be you have to put your phrase in quotes.

For Example, inblogtitle: “SEO tools in 2020” would show search results that include blog posts with this title

Allinurl:

This function returns search results that have your entire search query in their URLs.

This can be useful when you want to find a specific URL that you know includes one of your terms.

For Example, allinurl:PPC Marketing will search for a website having the whole phrase in it.

Inurl:

By using this function you can easily find out an URL which contains a specific word that you are looking for.

This function differs is a bit  from the “allinurl:” function as it only searches for one word in the URL rather than the whole query.

For Example, inurl:SEO TOOLS, would return results of URLs containing the word “SEO” and that has “TOOLS” somewhere in the content of that URL

Related:

Probably one of the most common and useful functions is related function:  It allows you to see results that are similar to the URL that you search.

This is great for finding sites that are somehow related to your query which can be used for competitor analysis as well as for inspiration from other related websites.

For Example. related:pexels.com would show results that are similar news sites

Info:

This function gives you some vital information about your searched domain. The given information includes similar pages, linked pages, pages with a similar domain, Cache information and URL information etc.

It’s useful when you want to do competitor analysis or simply want to dig deep into a website. You’ll have to follow the links provided after you type the query to get the information.

For Example info: amazon.in would give you information on Amazon India website.

Define:

One of the simplest yet vital functions in Google Advanced Search, the define: function shows definitions of a specific phrase or word.

This allows us to search for the word quickly and without signing up to different online Dictionaries.

For Example:- define: empathy would give you a dictionary definition of the word

Now by using the above strategies searching on Google is not a tiresome experience but a fun experience.

For getting more information regarding the Shopify store setup, you may contact us or visit our website www.bmconsulting.in

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Shopify – A perfect online platform to grow your business

Shopify – A perfect online platform to grow your business

Nowadays every business is growing with the help of an online platform. It is now common that people’s lifestyles are changing in this digital world & if you are not a part of this medium, then you may face losses in the future.

Shopify is the perfect platform where a business owner can create an online store. Shopify provides three different plans for you to choose from according to your need. In case you are hesitant about investing in this platform, then there is one solution for that. Shopify gives you a free trial of 14 days where you can create a store with your selected domain name.

Following is a list of a few Benefits of this Platform:

– Unlimited addition of products
– 24/7 support
– Addition of sales channels
– Discount codes
– Free SSL Certificate
– Professional reports
– Third-party calculated shipping rates
– Numerous free themes
– Hire an expert
– Installation of Apps
– Staff accounts

1. Unlimited Addition of Products

The first advantage of selecting Shopify is that you can add unlimited products to your Shopify store. This is very helpful for those people who are having multiple categories & a long product list. Mostly drop shipper is the one who adds thousands of products in the store.

Unlimited addition of products on shopify

Now, this feature of unlimited addition of products is available for all packages and you do not need to pay extra money from your pocket. The addition of the product is very simple and you can easily do it on your own, however, in case you are unable to do it, you can hire the Shopify expert.

2. 24/7 Support

Shopify provides support to you 24/7 for 365 days. If you face any query, you can easily contact Shopify and get the problem solved.

24/7 Service On Shopify

Shopify support has solutions to your every query and they try their best to resolve any issue at the earliest.

3. Addition of Sales Channels

One of the most important benefits of selecting Shopify is that you can add multiple sales channels to your store. A sales channel is a medium through which you can sell a product & generate profit.

Addition of sales Channels on Shopify

Shopify gives you an option to install multiple sales channels like Instagram, Facebook, Amazon, eBay, Etsy, etc.

So, with the help of these channels, you can sell your products as they will be visible to the user and he/she will be redirected to your store’s URL once they click on that product.

4. Free SSL Certificate

This SSL certificate is a symbol which shows that your site is safe from external malware attack. This plays a very vital role in the store. This SSL will act as an anti-defense system for the store and will also help to gain user trust. It will ensure the user that the site they are logging into for purchase is safe and will not leak their personal information.

Free SSL certificate on Shopify

For any site that has not installed this SSL certificate on their store will face a lot of issues like website attacks and malware attacks as online hackers are always trying to steal data from your site. It’s better to have this SSL certification for site & user data safety.
There is another advantage of having an SSL certificate – it helps to improve your Shopify Store Ranking on Google Search Engine. When a Google bot/crawler scans the website, it checks whether the store is having an SSL or not. In case your store does not have this certification, then your ranking on Google will decrease.

5. Shipping Rate

Shipping rates are what you charge to the customer for delivering the product to them. Sometimes, the customer who purchases the product is from an international region. In such cases, the shipping rates are different for that delivery option.

Shipping rates on Shopify

You can change the shipping rate according to your country region as there are different options like expedited shipping & standard shipping rates. This will help the user to select the shipping policy they want for their products.

6. Hire an expert

If you find it difficult to make backend changes to your store, then you can hire a Shopify expert to get the job done. The user can approach different Shopify experts for specific problems like store design, app installation, sales channel setup, etc.

This is a very good service that Shopify provides for the store owner. The customer can pay the expert on an hourly basis or project completion basis. For using this service, you need to go to the help section and select ‘hire expert’. Under that option, different services are mentioned according to your need and all you need to is select the preferred services and submit it.

After submitting the request, Shopify automatically searches for relevant Shopify experts for you.

7. Theme Installation

The theme is the overall structural view of the website where you can select multiple themes according to your product categories.

Shopify has different themes like fashion, Food, Beauty, etc. You can select free themes from the Shopify store and if you don’t like any free theme, then you can purchase third-party themes.

While selecting any theme, make sure that each theme is having a different structure as your store view depends on it. So, theme selection is very important because if your theme is not attractive, then the user will not buy any product from your store and will not even stay on your site for more than 5-10 seconds. Due to this, the bounce rate of the website will increase and it will affect your business. Thus, think twice before selecting any theme for your store.

8. Staff Account

Staff account is another benefit of Shopify where one account is managed by multiple people. The number of people will vary according to the selected plan for your store.

If you have selected the basic plan of $29 USD/ Month, then only 2 people can handle one store. If you have selected $79 USD/ Month plan, then only 5 people can handle the store. For $299 USD/ month plan, 15 peoples can handle one store. This feature is advantageous for companies that give access to multiple employees to update the content, services or products on their store.

Shopify offers you a quick and effective way to launch an online store without much effort and cost. This multi-product e-commerce store is easy to use and manage and offers a great push to your business in terms of growth.

For getting more information regarding the Shopify store setup, you may contact us or visit our website www.bmconsulting.in

*Compiled by Aniket Nakure

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Repeated purchase and customer retention on Shopify

The term customer retention defines the collection of activities for your business to increase the number of repeated customers. To re-engage customers first you should understand the customer journey map. A new online store takes time to show organically. But you can still reach the relevant audience with Google Ads.

When someone visits your store and engages with the website Google tries to improve its organic ranking. This organic ranking helps to reconnect your previous visit. A new and old store have much difference in their retention rate. This depends on the following factors:

  • Interaction with buyers: After completing the buying process, you should identify the buyer’s interest. According to their interest and behavior, you can interact using email, remarketing etc.
  • Product information: If your product title and image completely related to your actual product, it helps to increase buying decisions.
  • Store Structure: A good structured Shopify Store makes it easy to find products. Visitors will bounce back from your landing page if your website takes much time to find their products. So your website should be easy to navigate.

When visitors visit your store and know your product, Your online store goes through different stages. In each stage, we should use different strategies to increase customer retention. You can divide it into the following stages :

 

Shopify Store Just Started

In this stage your every buyer will buy first-time your product. On any new online store, visitors take time to trust on your product. Firstly visitor research products and compare prices and features. So you should mainly focus on growing your customer base. You can also use Google Shopping Ads to increase your relevant visitor.

Gaining Traction

After buying the process you get a list of buyer data. This data will help you to analyze the buyer’s interest. According to data, you can retarget these customers. Most of the store owner use Email Marketing to connect with their buyers. You can show related products to your buyer through email marketing. Remarketing ads will also help you to target your buyers.

Consistent

When a  large number of buyers know your online store, Now It’s time to get in touch with these customers to convert into returning customers. This will create trust and loyalty in your brand and products.

Well-established

After a long time of your online store, you have lots of data. So it is difficult to connect these all buyers according to their interests. You should use automation to connect on regular basis. This is the stage where you should focus more on retention than acquisition.

While making business strategy you should also focus on the customer retention matrix. It will help you to analyze customer behavior and activities. Some important customer retention metrics are as follow :

  1. Purchase frequency
  2. Repeat customer rate
  3. Average Order Value (AOV)

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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INCREASING ECOMMERCE REVENUE BY TEN TIMES – A CASE STUDY

Digital Marketing Service for Gofiltr by BM Consulting

INCREASING ECOMMERCE REVENUE BY TEN TIMES - A CASE STUDY

About The Client

GoFiltr is a California based company that was developed with the intention of offering an ultimate hydration experience to the people. The founding members of this company were aware of the fact that most of the bottled alkaline water was prepared without any scientific knowledge of alkaline water and its effects on the human body.

GoFiltr’s range of alkaline infusers helps you to prepare all-natural, anti-oxidant, mineral alkaline water with electrolytes in minutes. GoFiltr Alkaline is compatible with most reusable water bottles and lasts very long as you can just refill the bottle instead of buying a new one from the market. GoFiltr Alkaline is an ideal way to infuse your water with vital minerals and electrolytes and increase its pH up to 9.5 in minutes.

Why Did The Client Choose Us?

In the initial stages, GoFiltr had to compete against well-established competitors in the market who sold bottled alkaline water. The client was advertising the product through shopping ads but failed to reach the expected sales figure due to high ACoS.

BM Consulting took up this challenge and designed strategies to bring down the ACoS and thereby improve the performance of the shopping ads. BM Consulting started working with them from December 2019 and since then the client’s sales charts have seen an upward trend.

Past Data Research Proved To Be Helpful

The client had already been running Shopping Ads, which meant we had a lot of data to explore and study in order to come up with new strategies. Our team spent a good amount of time in studying this historical data which later helped us to experiment with different bidding strategies.

The below graph offers a glimpse of the client’s performance before they started working with us. As you can see, the cost was very high ($2874.07) as compared to the revenue generated ($1331.22) in the period from Dec 2018 to March 2019.

Past Data Research

Implemented Multiple Strategies To Find The Most Productive One

The conversion rate was very low as compared to the advertisement cost when we started working with GoFiltr, hence we needed to take immediate measures to improve overall account performance in the long run. Our team performed detailed research of the target demographic in order to understand their buying patterns and perform keyword research. We tried multiple Google Ads Bidding Strategies that allowed us to zero in on the one that gave great results.

During the period between Dec 19 to Mar 2020, we succeeded in bringing down the ACoS from 215.90% to 30% and increased the ROAS by 10X. We did this by utilizing a manual bidding strategy and introducing a Smart Shopping campaign. We also created a Brand Search Campaign to push sales further.

Strategies for Adwords

It is clearly seen from the above graph that sales increased during the period from Dec 2019 to Mar 2020. In this period, the total revenue generated was $13390 against a cost of $4016.87.

During the campaign, we continued to monitor and optimize the campaigns, created new campaign types and kept checking on negative keywords to control irrelevant traffic and prevent wasted spend. Google Smart Shopping also gave us an opportunity to reach a larger audience and convert them into potential customers.

We Delivered Exceptional Performance Even During The Pandemic

The client decided to limit the daily budget from April 2020 due to the COVID-19 pandemic. Due to this constraint, we had to pause some campaigns which were costing more, while in shopping campaigns we disabled a few low-performing products. In spite of such conditions, the remaining campaigns performed exceptionally well and delivered great results, which can be seen from the graph below.

Adwords Performance During The Pandemic
Before:
Date Range – Apr 2019 – Aug 31 2019
Cost – $3339.05
Revenue – $3662.13

Adwords Performance During The Pandemic
After:
Date Range – Apr 2020 – Aug 31 2020
Cost – $1678.64
Revenue – $9795.14

 

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to GoFiltr long enough to continuously monitor and test their advertisement campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of GoFiltr in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Photography tips for your Shopify product detail pages – How to Manage Without the Expensive Gadgets

product photography

The product image of any Shopify Store is the primary thing to create an impression on the buyers. It describes the look, shape and size of the product. If you are going for photography, the following thing you should consider :

  • High-quality image
  • White background
  • Easy to zoom
  • 80% area covered by product
  • Multiple images from all side
  • One main image

Don’t worry if you don’t have a professional camera. You can also do it from your smartphones.  Professional photography cameras are more expensive. New store owners have not that much amount of money to spend on these things.  You can also take high-quality product photos without a professional camera. Here you will learn step by step to take a high-quality image using a smartphone:

Choose Your Smartphone

smartphhone

Nowadays a good camera quality Smartphone available at most of the people. First set the camera to a higher megapixel. At least a 12-megapixel camera phone you can use for this photography. A phone flashlight is not sufficient for proper lighting. You should use an external source of lighting for better results.

Use a Room with Good Lighting

Find a place at your home with a well-lit window. It will be better if your room has a large window. If proper natural light not coming into your room, then you can also use white electric light.

Set Your table

table set up

Position your table in such a way that light directly focuses on your table. Create a wall-like structure from one side of the table. You can make it using cardboard or plywood. Select one large white chart paper and set it to the table. Fix chart paper on the table in such a way that half of the paper covers vertical and half horizontal. You put your product horizontally and make sure no shadow form.

 Get a Mini Tripod

mini tripod

A static camera captures a good quality image. It is very difficult to make your camera static by holding with your hand. Tripod is a phone holding tool. It is available in different sizes. If you have a low budget, then you can also use a mini tripod. The difference is, a mini tripod will able to adjust the smaller height. But you can still get the required height. Just keep your tripod on another table or whatever things you have. Multiple adjustment features come with a tripod. You can easily adjust them and capture images from different angles.

Set Up a Diffuser Sheet

Sometimes natural sunlight too bright. High brightness not good for photography. It affects the image clarity. The diffuser sheet reduces the brightness level of the light coming from the sun. Some homemade alternatives you can use as a diffuser. Wax paper and shower curtain also reduce the brightness level. Select your best diffuser and set it as per requirement.

Now your photography set up is ready. But some more things you should consider for store images. Your online store visitor wants to see your product from all sides and different angles. Take multiple photos from different angles for better understanding. They also want to see product uses. Try to add images with their uses. For example: cloth with a model, curtain with a window, a juicer with fruits etc. You can also add dimension image as the last image of the Shopify product. In some cases, the image background looks gray. Use photoshop or other photo editing tools and convert background gray to white.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Email marketing for the Shopify Stores

Shopify Email Marketing

Nowadays email marketing is the key to your e-commerce success. Most of the online stores you need another platform for email marketing, But Shopify provides this feature free with your store. It makes it easy to see your user email ID and send them as per requirement. When you create a Shopify store, you can add a visitor subscription feature. If someone visits your store and enter their email ID, then this store feature collects it.

Build ongoing customer relationships with email marketing: A good relation with your visitor may convert into a buyer. Email helps users to understand your product and offers. It is the best channel for maintaining and strengthening customer relationships. Most of online consumers prefer to buy new products from brands that they already know. Email Marketing creates brand awareness for these people.

Types of email marketing you should use for Shopify Store: For the best result of any email first, you have to know the right time to send emails. Marketing funnel defines the different phases of your website visitors.

Marketing Funnel

 

Every phase has its own importance. If you are planning to create an email for the audience which are in the brand awareness phase. You have to create an email in which you will mention the importance of your product, benefits, uses, and how it is different from other products. When visitors go downward in the marketing funnel, you should include discounts and offers in email. We can divide Shopify Email Marketing as follow:

Transactional Emails

The study found that the open rate of transactional emails 47.1%, which is nearly double of non-transactional emails. This is an important email for your buyers. When a visitor starts the purchase process sometimes they unable to complete. It may happen due to low internet speed or any other reasons. In this case, email reminds your visitor of the previous activities.  You can mention that product detail as well as other related product to convince them. Here you can also mention all answers, that can create in a visitor’s mind.

When someone completes the buying process. You should send the transaction detail of that product. Here you should mention the buyer name, address, expected delivery date and link to manage their order.

A shipping confirmation email is also important to create the trust of your brand and convince them for future buying. If the order is cash on delivery, this email helps to plan buyers accordingly.

Abandoned Checkout Email: In buying process customer provides their detail information to Shopify Online Store. When they go to the next page of the checkout and don’t complete the order. It may happen due to technical issues or visitor’s distractions.  Finally, their cart is stored as an abandoned checkout. Then with the help of email, you can remind them about the last store visit and convince them to buy that product.

Promotional Emails

If you added new products to your online store. This email aware of your website visitor about the new products. Promotional emails encourage to buy products. The buyer likes offers and discounts. If you have an email list, then you can easily show your offers to the relevant audience.

Some products people buy in a particular season only. If you will able to show your products in a particular season then it will be plus point to improve your sales. For example, most people buy jackets in the winter season. So you should create an email template for the jacket and send this email at the beginning of the winter season.

Lifecycle Emails

It is one of the powerful email marketing. In this email first, you have to analyze the customer activities. Right email at the right time is most effective to convert them into a buyer. Welcome email, cart abandonment emails, second-order emails are examples of these emails.

Shopify Email

Email marketing feature available at the marketing section of your store account. Just login and choose your best template. Shopify offers a variety of templates and editing options for your suitable products. This email marketing features free until October 2020. Start Now!

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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Increase Your Product Discoverability In The Overloaded Market Of Amazon

For an e-commerce portal that generated $75.5 billion in sales in the first quarter of 2020 and has over 2.5 million active sellers across the globe, it is safe to say that there is bound to be a cutthroat competition when it comes to selling your product online on Amazon. While it is true that there are a lot of elements that contribute to the selling of your product, product discoverability is something that plays a major influence in your overall sales.

Product discovery is the process of customer coming to your online store and discovering a product he wants to purchase. The time it takes for this process to happen is known as ‘product discovery time’. This particular process plays a vital role in your business because if a potential customer is not able to find your product, then all your advertising money and efforts will go in vain.

It is possible to increase the discoverability of your product after making a few changes to your Amazon product page. Making these changes will make it easy for your customer to find your product, which will, in turn, boost your sales. Let’s have a look at them below:

  1. Give A Descriptive & Informative Title To Your Product: Your product title will always have an impression on the potential customer, hence it is of paramount importance that you give serious thought to the product title before finalizing it. Perform detailed keyword research to identify the top keywords that set your product apart from the competitors.

 

Try to figure out what kind of search terms people would use while searching for your product and try to incorporate them in your title in a productive way. However, you need to be cautious that you do not stuff your title with keywords as it can have a negative impact on your product ranking.

 

  1. Write Detailed Bullet Points: Bullet points are an important entity for product discoverability because they highlight the important features of your product in a crisp way. Most customers do not have the time to scroll through the product description or your Enhanced Brand Content. They want information which can be absorbed quickly without wasting much time. This is where bullet points come in the picture.

 

A quick look at the bullet points is enough to provide a potential buyer with all the information he needs. You can make use of these five bullet points to tell about what your product is made of and how it will help to solve a particular problem.

  1. Add Variations To Your Listings: Including product variations in your listings is important because it not only boosts your rank but also allows you to address a large group of people. Variations permit a seller to showcase different colours, sizes and flavours of the same product to the potential customer.This enables the buyer to choose the variation of his liking, thereby increasing the chances of purchase.

 

 

  1. Use High-Quality Product Images: They say that a picture is worth a thousand words and this saying is true when it comes to online shopping. Enhanced product images create more impact on shoppers than an articulate product description. High-quality images play a major role in deciding the Click-Through-Rate (CTR) of your product.

 

Amazon allows you to add up to nine images, which gives you a lot of choices to showcase your product in a unique way so as to appeal to the customer. Use high-resolution images of your products and make sure that they are photographed from different angles. Being creative during the product photoshoot will greatly help in enticing the potential buyer.

 

 

  1. Get Positive Customer Reviews & Feedback: Products having good ratings (four-star or higher) are bound to climb up the Amazon SERP and hence it is very important to regularly check your product reviews and act on the negative ones. Communicating with the customers who have given negative reviews will help to build trust and will also showcase your values of putting customer satisfaction at the forefront.

 

Seller feedback is also an important entity because it plays a major role in winning the Buy Box. You can start by reaching out to your regular customers and ask them politely to write about what they think about you and your product. There are a lot of feedback tools available as well that automatically remind the buyer to post a review once their purchase is complete.

To be frank, there is no fixed strategy which can help you boost your product discoverability. Amazon is a crowded marketplace and hence you need to keep improvising your product title, images and content so as to make your product discoverable. Incorporating these changes in your product page will surely contribute to boosting your sales.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

 

 

 

 

 

 

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Basics of Shopify and Its advantages

Basic of shopify

Shopify is one of the best online store builders. This platform is designed for businesses of all sizes. Now the situation is changing due to pandemic and market demand. Most of the people are interested to buy products online. Therefore it is the right time to expand your business with an online store. If you are thinking to sell your products online then it is the easiest and relevant for you. Shopify has many advantages. These are as follow :

Highly Flexible Platform

When you create your own online store. At the back end of your website, Shopify offers a verity of tools for customer service, inventory management, marketing, reporting, shipping, social media, and much more. Due to the highly flexible platform, Shopify enables you to choose many tools as per your requirement. These tools automate your e-commerce business and make online store user friendly.

Tremendous Speed and Security

A good for any online store is important to engage the customers. Shopify offers high page loading speed. You can quickly change or edit your products. Shopify provides the best security at its back end and payment process. Customers return back if they will face trouble while payment, therefore a safe payment is necessary to convert your store visitor to a buyer.

Suitable For All Types of Businesses

It allows almost all products to show on your online store. If you are already selling products from your physical store, you can select that product also to sell from an online store. Sometimes your selected product not in demand, in that case, you can easily change your category and upload products accordingly.

Beautiful Themes

To enhance your website design and structure a relevant theme needed. Themes are available to optimize your website across various industries including clothing, Home & Kitchen, Electronics, jewelry, etc. Both free and paid themes you can get from a large collection. Initially, you can start with free themes.

24X7 Customer Support

Shopify offers wide customer support features via email, phone and live chat. The automation tool allows users to know things with a quick response. Shopify is a team of knowledgeable person that provides fast and helpful support any time.

Shopify products

Shopify offers multiple features a single platform. These features make it easy to manage your online business. Different types of online store data you can see easily. It also helps to compare the data and decide future planning accordingly. Some important features are :

Manage Buyer Order

Orders option available at the back end of the Shopify store. Here you can see order ID, order date, fulfillment status, order amount, payment status and delivery method. You can easily fulfill and change your order status.

Organize Your Products

Shopify allows you to change product title, description, image etc. One product has many variations, therefore you need to group these products. You can use multiple variations with different prices. Here each variation has different SKU but the same title and description. Grouping of variants enhances the user experience.

Set Up Shipping Rates

The shipping rate depends on product size and delivery location. If you are selling in the same region then your delivery processing charge will be minimum. In this case, your shipping charge will be minimum. Most of the customers like free shipping. You can add shipping charges with product prices to increase visitor interest.

Store Analytics

It shows your online store data.  Here you can see total sales, total orders, returning customer rate and many more. Shopify shows data with graphs so that you can easily compare the previous data. Report section also available to download the performance report. These reports help you to understand the plan for the future.

Campaign Creation

This feature allows you to create ads for your product. If your product reach is small then ads will help you to show your products to more audiences. The campaign shows your ads to the relevant audience. For a new online store, this is the best option to generate sales. Ads CPC(Cost Per  Click) depends on your bid and ad quality. Ad quality can be improved by improving product information.

Track Your Stock

Shopify tracks the live activity of your online store. Any time you can check your current stock. It informs sellers to increase the stock of particular products. You can also find which product is generating a good sale. If you don’t update stock, you may lose your sale.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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Headlines and their importance in driving traffic – social media posts, landing pages and banner ads

Let us consider that there is a seller who sells fitness shoes that are incorporated with modern tech to make your workouts more easy and informative. Now suppose this seller wants to advertise these shoes on some social media platform and he needs to choose one headline from these two – “Shoes That Improve Your Workout” or “Fitness Shoes That Feature Perfect Blend Of Comfort & Technology”. Which headline do you think will make more impact?

The problem with the first headline is that even though it tells that the shoes are meant for your workout, it fails to highlight the importance of the modern technology used in these shoes. The second headline, on the other hand, clearly conveys that these shoes are meant for your fitness regime and offer you comfort along with technology. Naturally, the latter makes more sense and is bound to generate more leads than the former.

David Ogilvy, who is regarded as the Father of Advertising, once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” A crisp and informative headline will not only make your content worth reading but also shareable. Be it on a banner ad or a landing page, a succinct headline is a key to attract your target audience. Here are a few tips that can help you to write a good headline:

  1. Never ignore keyword research: Keywords are the fuel for any search engine and it is these words that your potential customers enter while looking for the product they desire to buy. Spend some quality time doing research on the specific keywords or phrases your target audience uses to look for products pertaining to what you are selling.

A headline should always be infused with keywords that have maximum search volume and showcase your needs in an effective manner. As a matter of fact, there are numerous people out there who will share your post the moment they find your headline catchy. You need to sound unique as well because there are many other businesses that are in the same field as you and post almost similar content every day. But, if your headline sounds bold and intriguing, you are sure to woo the customers to your website.

  1. Create a sense of urgency: After reading your headline, a reader should feel like they need your product more than ever and that they should act immediately. A headline that creates urgency is bound to pique the interest of the visitor. You can make use of words like “Now” or ‘Today” in your headline along with the promise of a benefit to get an immediate response. For example: “7 Things You Can Do Now To Increase Your Website Traffic”

Another approach towards creating urgency is by showing a negative consequence in your headline. For example, “5 Mistakes You Are Making While Writing A Headline”. This title makes the visitors want to read the blog to avoid or rectify the mistakes they are making while writing headlines.

  1. Avoid writing misleading headlines: If you wish to develop a relationship with your audience, then you need to be transparent about what you write. A misleading headline that does not relate to your content will displease the readers and they might never come back to your brand even in the future.

Whether it is a social media post or an online advertisement, your headline should be precise and clear. The title should be so crisp that just once glance at your headline and the reader should be able to understand what kind of information he will learn or solutions he will find to his problems. Take a look at the example given below. The heading efficiently conveys that the reader will get to know how to write LinkedIn articles that are shareable.

 

  1. Use numbers wherever necessary: Headlines that contain numbers perform better than the normal headlines because the content belonging to such headlines is considered to be a quick and easy read. Using a small number will show how short your post is and using a high number will tell how detailed the post is.

Research has shown that an odd number generates 20% more traffic than the even number as it quickly grabs the reader’s attention. Also, numbers take less space which comes as an advantage when you are walking on a tight rope when it comes to the total characters for a headline.

  1. Write multiple headlines before choosing one: If you are waiting for a great and productive headline to pop up in your mind and then write it down, then you are probably wasting a lot of time in this process. An effective headline is the byproduct of numerous permutations and combinations before you find ‘the one’.

For an article or online advertisement, you should be ready with at least ten headlines or more. Think and figure out which of these headlines is best suited for your target audience and use it on social media. If you see that it is creating engagement, then you can use it on your banner ad or even on your landing page.

Writing a headline for your blog or social media post is nothing short of an art. You need to be at your best while writing a headline because this headline is going to be the gateway of your post for bringing in clicks and conversions. So, the next time you start brainstorming about a headline, make sure that you apply the tips mentioned above and make it more click-worthy and meaningful.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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