All posts by Kanhaiya Upadhyay

Know How to Win the Amazon Buy Box

Amazon is the biggest marketplace on the digital platform, one may call it ‘the marketplace’ which rules the e-commerce world on the internet. Sellers and buyers flock the website, alike and if you are a seller on the Amazon, you must be aware you are not the only seller for the particular product type; there are about hundreds of sellers of similar product type. So, imagine the competition.

Amazon BUY BOX race

 

What can one do to beat the competition and move ahead in the number game? Well, Amazon comes ahead to solve this universal problem so that the sellers do not have to face problems on the website. Amazon gives its sellers many opportunities to have a better reach and visibility(provided, they are paid) and sell their wares and products at competitive pricing and profits.

One such sponsored ad facility that Amazon provides its sellers is the ‘Buy Box’. For all those unaware what a Buy Box is, it is the section that appears on the right-hand side of the product information page that allows the buyers to either move the chosen product to their cart or make a purchase instantly.

Why Buy Box?

Buy Box is, invariably, a pivotal tool for the sellers who are looking to sell their products and get higher profits using the Amazon marketplace. When a buyer moves the products from the product information page to his or her cart, they are planning to buy from a single seller, thereby, turning this into buy box winning for the seller.  And the seller is the buy box winner if the buyer makes an instant purchase by clicking the ‘Buy Now’ button.

Since every seller has to comply with Amazon’s rules and policies, getting a place in the Buy Box is a clear indication that the seller is associated with Amazon’s policies. Buy Box, in simpler words, can either make or break the sales of the seller.

Who is eligible to get the Buy Box?

Anyone who has subscribed to the professional sponsored tools provided by the Amazon and is in compliance with Amazon’s policies is eligible to get the Buy Box on Amazon.

How to win the Buy Box?

Everyone speculates about the theory behind the Buy Box when, in reality, no one is really sure about the behind-the-scenes of the tool. Everyone wants to win the Buy Box but not everyone can do so. We have listed a few ways using which you can win the coveted Buy Box.

  • Pricing is the key factor 

Price of a product is what pulls the buyers more than the quality, or the features(granted they are important, but not so much as the price). Having competitive pricing on Amazon will help you in moving one step closer to winning the Buy Box. Keep up with the competitive pricing and also, keeping a check on the rivals’ pricing will help in keeping your pricing in control.

  • Maintain the sellers’ rating

Sellers’ rating on Amazon is of critical importance which has a great impact on your winning the Buy Box. Speedy and efficient delivery, pricing, customer feedback and response, customer care, redressal to the grievances and most importantly, building a good reputation in the minds of the customers is what will help you in increasing the sellers’ ratings and in turn, increase your chances of winning the Buy Box. 

  • Keep the Order Defect Rate at the minimum

More the complaints and negative feedback from your buyers, lesser is the chance of you winning the Buy Box. Forget winning, you might lose the eligibility of the Buy Box on the whole if the ODR reaches 1%. This requires minimum to nil mistakes on your part and better customer satisfaction ratio.

However, one important factor to keep in mind is that nothing is stable and secure in the field of e-commerce platform and one mantra cannot work for everyone alike. Similarly, with the Buy Box, there are many uncertainties surrounding it. Simply keep up your good work, product quality, pricing, customer rapport, and fewer mistakes and you will have better chances of winning the Buy Box.

 

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How to give keywords in Amazon

Amazon is a search engine and it is comparatively easier than Google to rank for certain keywords. But if you repeat the keywords, it does not count as it is just stuffing your character. It provides a very simple platform where sellers can provide customers with all the relevant data for the empty fields, which makes it very easy to implement any changes.

How to give keywords in AMAZON

How Amazon Search Terms are used

You can find products on Amazon only if they contain all the search terms a user enters during their product finding time. On Amazon, keyword optimization is much different than other search engines. You need to make sure that your product contains all the search terms a user enters for the search query and equip them with a lot of relevant search terms.
You can now use Amazon’s backend search fields by including all relevant search terms.

Prioritize certain keywords

Amazon has made changes in the character restrictions for Seller Central backend search fields. You can only use 249 characters in the backend search fields. The spaces, commas, and hyphens are included in the character count.
You need to start prioritizing a list of most relevant keywords for your product. In order to cover different keyword combinations, you need not to reuse any keywords. Make everything as unique as you can.
You should want your listing to be as relevant as possible so that your visibility, sales and overall rank in the search results grow. There are three main things you need to optimize for:
1. Visibility
2. Relevance
3. Conversions
You want the customers to see, click and buy your product. This is how it will happen.

Saving characters in Seller Central backend search fields

Your Amazon product should contain certain elements such as:
Brand name
Product line
Key feature
Product type
Colour
Size
Packaging/Quantity

In order to save space when entering Amazon search terms into the back end of Seller Central, you can avoid repetitions by using hyphenated keywords.

You also don’t need to differentiate between singular and plural forms because both get included in the search automatically.

There is no distinction made between the upper case letters and lower case letters.

Filler words and stop words are not included either, and exclamation marks should be avoided because it will only appear in a search query if exactly looked up that way.

In order to separate keywords, you should stick to just using single spaces as commas are not required and all they do is take up valuable character space.

All the keywords and key phrases that are not important enough to be a part of your title, bullets, or product description should fall into the Search Terms section in the back-end.

There are certain keyword research tools for you to check out and use them in order to increase your rankings.

Sonar – it is a free Amazon keyword research tool which helps you find all the important keywords you need to rank your product. Sonar will automatically provide a search volume estimate with the best keyword recommendations.

Merchant Words –They collect searches from Amazon shoppers which allows them to quickly find out the trends and what the customers actually want.

We know now that Amazon’ s search engine algorithm works in a certain way and that you must be smart when it comes to putting keywords. Using these techniques, you can rank higher and get more conversions than you would have gotten had you not followed this procedure.

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Know How You Can Sell Products That Don’t Sell

SALES DOWN ON AMAZON

Every product listed on any of the e-commerce websites is for selling but is that what is happening in reality? Nope, not really. Great products are not selling. Now, Why don’t the products that are of great quality and purpose not sell? Pricing, presentation, and placement may be a few reasons being the reason behind their failure to sell.

Non sold items become a liability for the e-store sellers and become a dead stock and in most cases, the sellers have to clear the stock in the way of sale or discounts, which indirectly, hurts their business. In fact, the current scenario is such that even the low-priced stuff and on discount are not sold either. They remain on the stocks for more than six months period.

Items often listed in discounts and sale have an invisible sign saying ‘not sold first time on display’ or ‘defected and discounted’.Such is the mentality of people who prefer buying stuff from a new product line rather than from the ‘discount’ list.

Firstly, it is important t understand why the particular high-quality product was moved to the clearance stock. Well, not having them advertised or shown off might be the main reason for a no-show. Adding a new product and the customers not being informed, will not the product on its own. The customers need to be informed and an interest needs to be created in order to sell.

Any e-retailer, big or small, has to take some important steps in order to sell their products and prevent their products from going into clearance stock. Here we have listed a few ways they can sell products that don’t sell.

  • Offers that attract and compel to buy

When a product is not selling despite being good, it is time to consider offering a few incentives and offers that will prompt the buyers to make the purchase. Offering the product as ‘buy one plus one’ and increasing the sales by selling two products combination at a price lesser than the original price. This will help in increasing the sales volume and clearing the dead stocks.

Another offer that can be made is adding another fast-selling similar product and selling both items as a combined deal. This will attract the buyers and help in selling the product that you want to sell.

  • Present comparisons

Any buyer in any part of the world has the fascination with a comparative pricing and features and attributes. If an e-retailer presents his or her products alongside another product with a higher pricing or lesser features and attributes, the buyers are more likely to go with the product which is comparatively lower in cost or has higher features and usability.

  • One time deals

Anything that is scarce and is for a limited period is always fast selling and in high demand. Create ‘limited period’ deals or ‘one-time’ deals that will pike the interest of the buyers and attract them to make an instant purchase.

  • Create scarcity

Again the principle of creating scarcity for a product will have an effect on the buyers and help in selling your product. It is often seen that products that are available anytime have a lesser selling rate. words like ‘Limited quantity available’ or ‘Offer till stock lasts’ tell the buyers that the product is in high demand, which inversely increases the demand of the product.

  • Check on your pricing

Most often products with too high or too low pricing don’t sell. High priced items may not sell as they are not affordable by many and low priced items may be a sign of low quality and low demand for the product. Thereby, having the correct pricing is of vital importance in making sure your products sell and also, earn your profits.

  • Provide complete information about the product

Lack of proper and complete information relating the product may be the reason for it not selling. Educating the buyers regarding the product, its benefits and uses will help them select your product over others in a similar category.

The bottom line is that the sellers need to be induced to buy your products and you need to come up with strategies that will prompt them to buy your product.

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How One Can Make Use of Amazon’s Marketing to Their Advantage

Grow your business on Amazon

Amazon is simply the biggest and the best e-tailer marketplace over the internet. What’s more, it shifts the burden and responsibility of bringing in the traffic (who are serious buyers) to your product listings. It also boasts of the highest conversion rate compared to other e-commerce sites, says about 15%. This happens since most of the traffic comes with the mindset of buying and the intent is clear since they start looking for the product they want or need immediately instead of simply browsing through the pages (this constitutes about 10% of the total traffic on Amazon).

For the purpose of driving the traffic to your page, you also need to optimize and take advantage of the various marketing tools especially launched by Amazon, both for the benefit of the buyers and the sellers.

Here are a few tips on how you can optimize on the strategies that will help in higher conversions.

  • The Title is what attracts the buyer

Think from the viewpoint of the buyers and you will see that the title is the most important element on your product detail page which is the first thing that will catch the buyers’ attention and pike their interest to come and view your product. Having a catchy title is a must but optimizing on the title by inserting a couple of keywords is what will do the trick.

This will help in better ranking for your product when the search is made. Keep in mind that your title should contain the
– brand name
– special features and characteristics
– product’s name

The main intent of creating a title should be to educate the buyers about your product before they visit the products’ page. In order to get the best possible title, sellers can make use of various tools like the Simple Keyword Inspector, Merchant Words, and Google Keyword Planner. Also, Amazon will recommend the best-suited title for you.

  • Images say it all

Catchy and attractive images will attract the buyers to view your products and also create an interest in their minds regarding visiting your product listing page. Images and pictures that have an emotional quotient work better than anything else. Thus, use HD images for your product listing page.

However, there are certain rules regarding image usage that sellers on Amazon have to follow. Amazon allows only images of the products clicked with a white background since they believe that the images with white background work better than any other images. Also, the image cannot have pictures of accessories that are not accompanied with the product as they can be misleading and misinterpreted.

Invest time, effort and money in getting the best shots of your products, from various angles, special features and product in action in order to attract more buyers.

  • Sponsored Products ads

Amazon offers its sellers some of the most amazing marketing tools that they can avail and optimize in order to increase the traffic to their page and also, subsequently increase the sales. The Sponsored Products ads are the PPC version initiated by Amazon that is product based instead of merchant-based.

The program is created to benefit the sellers where they get to choose the product they want to display, throw in the keywords, have an attractive title and pay the cost only when a visitor clicks on the ad link. The product appears when the buyer keys in the keywords during the search. The buyers are directed to the listing page upon their clicking on the product link.

  • Amazon advertising help

Amazon has rolled out a few marketing strategies that help vendors in attracting more visitors and increasing their sales volumes like the Display ads, Video ads, Sponsored Products ads, Buy Box and more. Their expertise in the e-commerce field gives them an edge over their competitors and gives them in-depth knowledge of how to lure the customers and keep them engaged and have a higher conversion rate and Amazon comes forth to help the sellers and vendors in gaining traffic and business.

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How does bidding work – Amazon Sponsored Ad

How does bidding work - Amazon Sponsored Ad

When you bid for your Amazon campaigns, it can almost be considered a perfect science. In Amazon, the seller bids on the search terms. The one with the highest bid and a quality ad, wins. When a customer searches that term, your ad will show up and you won’t have to pay for that ad until the customer clicks on it.

When a seller begins an Amazon PPC campaign, they are usually confused about their starting bid. The best way to start is by an incredibly high AcoS, using the Inch-Up Method. Once you start bidding, you will have enough data. In the Amazon Product Ads Program, instead of paying a revenue amount of share, the pay per click and then you get the same amount of traffic on your site as a traditional shopping engine works. It converts very well and their CPC is the highest.

How to optimize your bids in a new sponsor product campaign ad 

Most sellers choose one of the two methods for bidding, which actually depends on finding the smallest bid you need to get the most information possible. Now, there are two different strategies, them being Fast and Sloppy, and the other one is called the Inch-UpMethod.

In the Fast and Sloppy method, the strategy that is used involves bidding aggressively. Overshooting prices and then lowering it is also done. It’s still pretty huge on Amazon. When you use this process for a few months, you will end up with a lot of areas where you overspent, and what you should have done instead.

The better strategy is using the Inch-Up Method. The way that good PPC optimization works is to find the smallest bid and get the most information. With a small bid, you can get a keyword you are not sure about and don’t know how it will perform. In the start, it goes from zero clicks to more conversions by the end of the week. The same conversions that you pay more for in the Fast and Sloppy method, you pay less at the Inch-Up Method.

The Inch-Up Method Helps Avoid Over-Spending

This method helps you save your money. You will have to constantly overshoot, repeating the process of hundreds of keywords that you are going to probably use for search terms. You will have to brainstorm many strategies in order to get the right keywords to make better conversions. This method helps you find the smallest bid which gives you the most information. Once you get your conversions, you know where to bid. You know how to increase your AcoS and how to get better profitability. So, you know when and how to bid aggressively. This process is slow, but it saves a lot of money when you use and throw hundreds and thousands of keywords in the course of a year.

You are always bidding on keywords, remember that. It doesn’t matter if you choose Automatic or Manual, it is all for keywords. With Automatic, you don’t get to know the number of keywords that are generated for your campaign. The only thing you get to set is the amount you have to pay for Amazon. It is not recommended unless you have an unlimited budget, so you must always choose wise words and bid only as much as your budget allows you too.

The higher your bid is, the better your ad real estate will be. But, if there is a tie between the winning bid of an Automatic and Manual, Manual will get the prime real estate. So, you should always go with Automatic if you don’t know what keywords you need to use, or what did you have to make in order to get profits and make your business succeed, since it is probably your first time doing something like this.

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Sales from organic listings or from clicks on sponsored ads

Sales from organic or sponsored Ads on Amazon

Amazon Sponsored Products ads are one of the most powerful tools used for driving sales for Amazon sellers. These ads are pay-per-click (PPC) ads that drive traffic to Amazon product detail pages. They are based on certain keywords that drive traffic to a desired product detail page that exists within the Amazon platform.

Sponsored Products ads can appear in Amazon categories such as Appliances, Arts, Crafts, & Sewing, Automotive, Baby, Beauty, Cell phones and accessories, Clothing and accessories, Collectibles, Computers, Electronics-Audio/Video, Electronics-Mobile, Fine art, Grocery and gourmet food, Health and personal care, Home and kitchen, Industrial and scientific, Luggage, Movies and TV, Music, Musical instruments, Office products, Outdoors, Patio, lawn, and garden, Pet suppliers, Shoes, Software, Sports, Tools and home improvement, Toys and games, Video games and Watches.

How to Build Amazon Sponsored Products Ads

There are two ways to make your campaigns using Sponsored Products: Automatic Targeting and Manual Targeting. While Automatic Targeting allows you to skip the process of selecting keywords, it also gives a lesser amount of control as compared to Manual Targeting. Manual Targeting allows you to identify the keywords for searches.

1. Start with Automatic Campaigns

With Automatic campaigns, Amazon targets your ads to all relevant customer searches depending on your product information. You must select the best keywords for your products. By bidding on the right keywords you can improve your page sales rank and organic listings. You should always analyze the customer search term data in order to make strategic decisions and know which keywords to bid on.

2. Keywords from Amazon Search Terms Report

Amazon Search Terms Report provided sellers with data regarding the statistics of the customers, including impressions, clicks, sales that each search term received. Now, with the changes, you can see that the words are converting well but Amazon does not tell us which SKU it is associated with it. This has made it difficult for sellers to identify which keywords work for which products.
3. Campaign Structure:

You should build your campaign structure with only 1 SKU per ad group. This increases the precision of bid adjustments and keyword harvests.

4. Choose a Quality Keyword

You should always look at the raw data while analysing your Search Term Report in Sponsored Products. You will find information through:
Order Numbers
Product Sales
Clicks per keyword

5. Manual Campaigns

You must build your Manual Campaigns by adding the SKU to bid on each keyword. Keyword harvesting will remain a continuous process as there always occur shifts in the market, including seasonal trends.

6. Select Your Keyword Match Types

When you create a keyword in Campaign Manager, you should always specify your match type. It lets you fine-tune which search terms are working and which appear on your ads. There are three types of keywords: broad match (offers broad traffic exposure), phrase match (search terms contains the exact phrase), and exact match (exactly match the keyword in order), from which you can select one.

7. Generate a Competitive Bidding Strategy

Once you’ve selected your keywords, you need to bid on them and use them for as long as your campaigns are running.

8. Use Negative Keywords

You must identify which keywords are posing negatively on your product and get rid of them from your ad campaign. By doing this, you refine the performance of your Sponsored Products campaigns.

Conclusion

Your success on Amazon depends on how you strategize and make SKU adjustments and optimizations. You must analyse your consumer and product data. With the immensely increasing competition on Amazon Sponsored Products, you will be able to get a hands-on strategy. 

 

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Not getting any sales as a new seller due to price competition

high competition on Amazon

Amazon is one of the biggest online platforms there is. That means, if you have to sell something and you’re selling it online, not being on Amazon would make you lose half your potential market. That is why being on Amazon is a must. This is how you get started.

Get set up on Seller Central

If you are starting selling on Amazon, you need to create an Amazon Sellers account. There are over 20 categories for you to choose from, and another 10 which are exclusively for Professional Sellers.
If you want to list products in these particular categories, you will need special approval from Amazon, and it is not an easy process.

What to Sell

Once you’re all set up on Amazon, you need to decide on what to sell. If you are selling other brands’ products, you need to decide which products need to be listed on your Amazon store. There are certain things that you need to consider:

1. The cost of the products: You should always pick a product that is cheap. Choose something relevant and easy to invest in, without any huge financial investment.

2. Amazon sales rank: Every product that is sold on Amazon has a sales rank. Products from the same category are ranked and if they have a lower sales rank, it means that the product has a higher chance of selling and better sales. That product will take less time to sell.

3. Pricing competition on Amazon: Being a new seller, you have a risk of getting sacked under other products on Amazon that have been there for a long term. That is why you need to consider the price that other sellers are listing your potential new product at. If other sellers will list the product at the price lower than its SRP, then you won’t be able to make any sales.
You should always be aware of the listing prices of other sellers because you don’t want to get into any price wars with experienced sellers, it will only be harmful to you as they know their tricks. It will lead you into dropping your prices so low that you won’t be able to make any profits.

4. Low prices and free shipping: Since pricing wars with other sellers is strictly a no, you are allowed to set your product at the lowest price possible, at least in the start. Losing a little money, in the beginning, is okay because with low prices come, customers, which will give you the sales amount that you actually need in order to grow on Amazon. If your prices are low, you will be able to get into the Amazon “Buy Box,” which will increase your sales. You can also offer free shipping.

You must build customer trust and remain a sustainable long-term brand on Amazon. In order to do this, you must keep your prices stable. The only reason you should change your prices on your Amazon products would be any two of these following reasons.

  • To increase your sales rank
  • Cross-selling your products

Get feedback

By feedback, we mean that you get the feedback for your actual Amazon store, and not just for your products. When people are shopping on Amazon, they should know that you are a trustworthy seller. The best way to get that is by having reviews from other buyers that say so. Having feedback from past customers can help new customers believe in your product. There are services which automatically send an email to your customers and asks them to share their feedback for your Amazon store. Since you won’t get this feedback very easily, there is a reason why you need to up your sales volume, as the more sales you make, the more feedback you get. The moment you start getting reviews for your store, you will see the change in the sales volume.

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Why Amazon Sponsored ad is not getting a conversion?

not getting conversion on Amazon

Sometimes Amazon Sponsored doesn’t get a conversion, because of certain mistakes that happen. People ask FAQs like “why isn’t my ad converting well” or “my ACOS is not proper. What should my sales targets be?” or I’m not getting any traffic to my products. What to do?” These are a few problems that take place –

Mistake 1: Not Knowing Your Margins

People who just start using sponsored product ads usually do not have a campaign goal in their minds. You must know what your margins are before running your first ad. Your advertising cost of sales (ACOS) goals will change over time. If your product is great and you want to focus on getting more profits, you should set a target ACOS of 15-20% to maintain an even balance between sales and profit. Therefore, always have a goal in mind so that you can follow a consistent strategy.

Mistake 2: Having A Poor Amazon Listing

One of the most common reasons for poor Amazon PPC performance is having a poorly optimized Amazon listing. Before spending money on ads, you should see to it that certain bare minimum conditions are met.

  •  High-quality header image
  •  Use all your image slots to show off your product from different angles
  •  Bullet points convey the value propositions of your product
  •  Product title conveys the type of product you are selling.

If you don’t know whether your product quality is good or not, check with your conversion data. If your conversion rate is less than 5%, then you are having a conversion problem. If it is more than that, then your campaign is either normal or working extremely well if the percentage level is higher.

Mistake 3: Poor Campaign Structure 

You should always use different campaign structures for your products.

  • Auto Campaign

This campaign allows Amazon to check out its keyword space.

  • Broad Campaign

Using Scope, you can check the Amazon listings of your competitors to find out which keywords are generating sales. Choose the highest performing keywords and you can convert at a high rate.

Mistake 4: Not Having Enough Amazon PPC Data 

Most people who start using Amazon Sponsored Product Ad don’t gather sufficient data before making any changes or conclusions with their ads. You must check your keywords, create negative matches, check high conversion rates and then draw conclusions.

Mistake 5: Choosing Too Many Keywords

You should not use keywords that are more than 2-3 words long. This is a balance of keyword exploration and profitability. The problem people find with keywords is that they are either too descriptive or not descriptive enough.

Mistake 6: Not Making Correct Adjustments

You should never let your campaigns run at the cost of profits just because you get too excited or are in a rush. Instead, you should find keywords that aren’t converting and add it to your list of negative keywords. If you have relevant keywords which aren’t that profitable, then you should lower your bid until your ACOS matches your goals. If a keyword is relevant, generates an occasional sale but is unprofitable, add it in the negative keyword list or lower your bid to the point where you will make a profit.

Never leave your campaign dormant just because it’s making a couple of sales. This will be at the expense of your profitability. If you are not able to interpret your data, then you should use a tool called Ignite. It automatically makes bid adjustment and keyword recommendations on your account. It is based on a machine algorithm.

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How to increase sales conversion Rate on Amazon

Increase sales conversion rate on Amazon

Profitability is not the most important business feature. Amazon Conversion Rate is required for every eCommerce business, as it is directly linked to your success. You must carefully evaluate your conversion rates by knowing what you are looking for and how anything might influence your business decisions. But you must first find your conversion rate.

How to increase Amazon conversion rate –

Keyword Research

In order to get a good conversion rate, you must see to it that you have a lot of traffic on your site- through clicks and relevant keywords. The best way to do this is by finding similar products and using their keywords in your products, title, the bullet points, and product description. You can also use the Rank Tracking tool to check rankings for keywords.

Optimize your product listing

You can optimize your product listing by finding out the exact wording and imagery to hook your buyers/customers and draw them towards conversion. Using split testing, you can see how changes you make to the listing brings changed interest to your product. When you find successful keywords, tags, titles, bullet points, you can keep them and work on the other ones till you perfect them.

Compare your prices

The best ways to optimize your listing is by finding the correct price for your product. You should start by looking at the competitors’ prices. Picking the cheaper alternative isn’t the best idea, it is a compromise on quality and sometimes profits are more important. You can also try running discount prices to encourage conversions to boost sales.

Amazon PPC

Amazon Pay Per Click advertising is one of the best ways to increase conversions and increase your sales. It brings your product a higher listing. It will appear in front of your customers and will help improve your rankings as well. Your products will show a sponsored front and will be keyword targeted. They will appear in search results which will use keywords given by the consumers. The sellers only have to pay if the customer clicks on your advertisement which takes them to the product listing.

External marketing

You can also use other marketing techniques like affiliate marketers, social media and re-targeting adverts. You must always assume that many customers want to buy your product but they won’t always go on Amazon. So, if you optimize your listing on Amazon, you can use them to market your product elsewhere too. You must add links whenever you promote your product.

Run a promotion 

The best way to attract customers is by offering a discount price for a limited time period. The key ways to increase your ranking is by sales. More the sales, more visibility will be there to potential customers. So, your profits may be low from a promotion, but in the long run, more money will be earned.

Use tools

AMZFinder is a useful tool for improving the rate of conversion. It helps you remove any kind of negative reviews from your listings. They will match the review to the order and send you the buyer’s details so that you can resolve the issues and formulate emails to them, which can end in a positive review instead.
The biggest benefit of this tool is that the problem can be identified early and it helps prevent dragging down the conversions. Instead of any endless research, it gives you direct access to the problem and helps you solve it instantly.

Request positive reviews

User-generated content is being thrived on in the market currently. You can encourage positive reviews by sending follow up emails to customers after different time periods. This reminds the customer politely that you would appreciate their views on the product.

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Why use enhanced brand content on Amazon

Enhance Brand Content for Amazon

Once upon a time, Amazon sellers didn’t have the tools they needed in order to build brand equity and get loyal shoppers, who turn into buyers. Now, as the competition increases, the cost of advertising your product to make it look better than that of your competitor’s has also increased. There are many categories customers look at while buying products – most popular to lowest prices. This makes the entire process harder to achieve maximum profits.

There are certain features like Enhanced Brand Content (EBC). This gives brand registered sellers an opportunity to bring their product into the limelight. Enhanced Brand Content makes your products stand out from the other competitors. The only cost you will have to bear will be of that develop content.

How do you display Enhanced Brand Content? 

You can view Enhanced Brand Content on both desktop and mobile devices. But, if you view it on your phone, it has slightly more benefits to it. Mobile devices feature Enhanced Brand Content as the 2nd piece of content for display and a buyer will see it in the centre if they scroll past the Add to Cart button. And while mobiles have a better view, desktops have a better perspective. If you view Enhanced Brand Content on a desktop, you can see that there are columns and images in an order that you would like to see. Unlike a mobile phone where they are supposed to be viewed in a collective arrangement, which is a change from the actual visuals. The layout explains more about the product and acts s a story, which attracts customers and appeals to them.

How to get started with Enhanced Brand Content?

Enhanced Brand Content is only available for brands that have registered themselves with Brand Registry 2.0 and are active members of the same. This requires a principal trademark with the USPTO. Depending on the category that you want, you will have to submit EBC. It can be either at the parent or child level. If you have a large catalogue, you should opt for a parent as a child will take time.

What are you supposed to do with Enhanced Brand Content? 

You can customize your Enhanced Brand Content pages with many options; there is no limit to it. There is a choice between 13 different modules. You have to make your choice for the selection of an ideal display for your products. There is a comparison chart where you can put up to 5 products to a simple image with text overlay. While you’re at it, you should also try out the Alt-Text fields for each image. This helps improve your visibility in searches and makes sure you don’t miss out on important terms that should be associated with an image. 

Enhanced Brand Content is an everchanging field that continues to evolve. It had started off as a 4-template offering which has now developed into a fully modular system. It has also expanded into Video. With the use of Enhanced Brand Content Videos, you can display a video per product in the image gallery. You can use this section to put a highlight on testimonials or product benefits. It can even be a branded video if you have a good story that will keep the audience engaged.

What are the final results on this?

According to internal data and Amazon’s data, there is an average of 5% increase in conversion rates from shoppers to buyers when Enhanced Brand Content is uploaded to a Product Detail Page. This differs from category to category, price point, and item types. This is how most things on Amazon are. Enhanced Brand Content also helps in reducing customers queries, doubts, questions, it lowers the rate of returns, and it improves reviews by setting expectations with customers.

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