All posts by Kanhaiya Upadhyay

Google Merchant Center: A New Way to Shop

Online shopping is a regular for people around the world now. Regardless of what you’re looking for, you can probably buy it online. E-commerce has seen a special boom in recent times, owing to the coronavirus pandemic. This means that more people are shopping online now than ever. Businesses across the world that weren’t already selling online started to learn E-commerce trade to stay relevant and be in business.

E-commerce is a convenience both for the seller and the buyer. Sometimes the buyer knows very specifically what they’re looking for; hence they employ the services of a search engine. Search engines like Google are always going to be what digital marketing is going to be focused on. It is the most successful channel of marketing. So what Google did is they set up their own channel of E-commerce called Google Merchant Center.

Google merchant center is an online dashboard where merchants can manage their appearance across all Google platforms. They can make changes that will be consistent across all their Google platforms, including Google search and YouTube. The merchant center allows a business to keep its product information consistent across the relevant Google shopping searches.

This information includes pictures, prices, and relevant informational content. The merchant center also allows you to integrate Google services like My Business and AdWords. This also gives you scope for advanced monitoring and oversight to control Google-based marketing.

Advantages of Google Merchant Center

Google Merchant Center provides its users with a world of unique advantages.

  1. Be Everywhere: One great thing that Google offers equally to all its partners is its omnipresence. Regardless of what platform your shopper is looking to buy from, Google has a finger in the pie. Uploading your product data on GMC will make it visible to millions of shoppers across the world.
  2. Show Relevant Content to Shoppers: With GMC, you can edit and control the relevant information visible on your targeted keyword’s SERP. Instead of a textual link, there will be an image of your product with the information of what platform it is being sold on.
  3. Dynamic Remarketing Ad Campaigns: The majority of the customers will be reluctant to buy your product in the first go. The first time, most people just want to see how much items cost them, so they will add the product to the cart. This gives you the chance to remarket the product to a specific customer, even with customized messages to get their attention.

Manage Google Interactions

After setting up with GMC, you can take full advantage of all the Google commodities to better sell and monitor your products and campaigns.

  1. Buyers prefer to look for what they want to buy on search engines. The advantage you get with GMC is that your products will show up as a catalog regardless of being listed on any website. This increases visibility and gives the buyer an interactive format that is much more attractive.
  2. You can integrate your account with Google AdWords. By tying your products with specific keyword targeting Ads on AdWords quickly and easily. This integration also opens up the option of remarketing products to customers.
  3. Another handy integration that Google allows is with Google Analytics. This is the platform you use to monitor the hits on specific product pages. You can make a custom segment that tracks your Google Merchant Center hits. Separate from the hits on your website.
  4. Direct website funneling is another great feature of this service. The buyer will be taken a right to the product website. For example, if you are selling on Amazon, the link will take the user directly to the product page. This feature comes in really handy when you are selling on your website.
  5. The power of Google allows you to target certain demographics, especially if your product is sold only in a specific geographical area.

Google Merchant Center gives you powers beyond regular services to help your brand sell more products. Since Google will always keep up with the times and never be old-fashioned, set up your Google Merchant Center account today!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Alternatives to SEO to Drive Traffic to your Website

A vital stat that is important for every business these days is website traffic. Since the entire world is now online, website traffic is factual proof of how well your business is doing and how far it reaches. Especially if your business sells products online and doesn’t just rely on the website for marketing, getting traffic to your website is very important. One way to get traffic organically is to employ SEO strategies.

Google receives over 66,000 searches per second. Search engines are the most popular way in which a consumer interacts with the market. Digital marketers everywhere in the world invest a significant amount in SEO.

SEO takes precision and hard work to get right. If you’re hiring an outside party, it can even prove expensive at times to get results. However, alternatives can be employed that provide good results to drive traffic to your website. Using these techniques on top of SEO can prove to be an even more efficient way for successful results. So let’s take a look at some of these SEO alternatives.

Online Ads

Advertising online is easier than ever. If you have a relevant budget and target the right demographic, implementing professional techniques, you can have a successful time with online ads. Advertising on search engines and across social media platforms can be a great way to attract traffic to your website. You will, however, require a good plan of action. This plan has two important parts: your ad’s design and the way your target the right audience. If you do it right, you will increase both traffic and conversions.

Influencer Marketing

Platforms like Instagram, YouTube, and Twitter have many individuals that are deemed to be influencers because of their reach and content. Influencer marketing has been common for brands that can find and link themselves to a relevant influencer online. Influencers have a good connection with their fans and followers.

They are followed for their sense of style, and their command over their audience is next to none. It is kind of like hiring celebrities to endorse your products and to act in your commercials but on a more approachable scale.

Social Media Marketing

Social media platforms are one of the biggest modern influences in the last decade. It helps people connect with their friends, family, and associates and gives businesses the power to advertise to their demographic.

On search engines, your marketing works when a potential customer is looking for the kind of services or products you offer. But on social media, you are reaching out to the demographic that is most suitable for you. This way, you can create a customer out of someone that is not even necessarily looking for you.

You must, however, spend time and plan your campaigns well depending on the platform you’re working on and the type of content that works in that particular format.

Email Marketing

With everything available out there in the world today in terms of communication, emailing might seem outdated, but an Adobe email survey suggests that around 61% of participants preferred emails. Email marketing campaigns are cheaper and easier to execute than some of the other strategies we discussed. They also have a great ROI. People are more likely to subscribe to services based on Emails than social media.

SEO is one of the best ways to boost traffic on your website, but the methods we discussed today are also great ways to diversify your digital marketing approach. Focusing on just SEO may be considered as putting all your eggs in one basket.

However, each of these methods also is better done with professional help. Such professional help will be provided to you at BM Consulting. We offer digital marketing services like SEO, Social Media Marketing, Email Marketing, and PPC to help you attract more customers and sell more products/services! Get in touch with us today for inquiries.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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7 Best Platforms to Create Your Perfect Landing Page

Digital marketing is the next big industry of the future. It is where all the world comes to market their business because the digital medium of marketing is the most versatile in terms of reach, demographics, and styles. So if you are new to the world of digital marketing, you’ll come across some new lingo and terms that might be confusing. One of these terms I personally had a little trouble with was the concept of Landing Pages.

When I first heard the term, I just assumed that it means the page that the user will land on when the targeted term or keyword is used. But the kind of landing page we’re talking about today is more of a specific marketing tool. Landing pages are very specific and detailed pages on your website meant to take the user to a resolution. These pages serve a singular and specific purpose, like trading a special offer or marketing scheme.

For making effective landing pages, there are tools and platforms you can use. These platforms allow you to develop unique and effective landing pages that have better chances of providing you with results. So let’s take a look at some of these landing page builders available on the market today, and compare them to find what works the best for your needs.

1. Unbounce

This will always be the first entry in the names of landing page builders since Unbounce is the company that invented this space. They were the first and, to date, one of the best in the space of landing page builders. It is a basic drag and drop builder like WordPress where you can build, launch and optimize landing pages for your campaigns with full customizability. It has a premium paid feature where you can browse through multiple ready-to-make themes that are tried and tested.

2. Instapage

Instapage has to be one of the most famous and most used landing page developers on the market. It has all the top features that you need from a landing page builder. These features help you create an attractive and stylish page that also enables you to drive traffic to your website. The basic plan that starts at $199/month has numerous mobile-friendly page building options that are optimized to drive traffic to your site.

3. Leadpages

Leadpages is another landing page builder that gives you an easy drag and drop interface to develop your landing pages. With this platform, you also get to pick themes and templates based on the industry and type of website you’re creating (eCommerce, Fitness, Tech, Blog etc. You don’t need to have any tech skills to make successful landing pages using this platform. It also has advanced features like A/B testing, built-in payments, and the creation of lead capture pop-ups.

4. Landingi

Landingi is a platform that is a great help for people with no development, programming, coding, or kinds of technical website building skills. It offers you to pick from 100+ pre-designed templates that all work marvelously for any multitude of landing page purposes. Other than features like A/B testing, you can also get unique features like webhooks and email automation in their paid premium packages that start at $89/month.

5. HubSpot Landing Pages

A little on the pricier side, HubSpot’s Landing Pages is one of the technically best landing page builders out there. The price range is definitely justified because of the brand value and quality offered. It is packed with features that allow you to build pages that will help you convert website visitors into leads and eventually paying customers. If you combine the powers of HubSpot’s Landing Pages with their free CRM, you can get the most out of your landing page campaign.

6. Lander

Lander is one of the most popular landing page builders amongst 3000 brands and more than 1.5 million customers. Their easy-to-make landing pages also come with a great conversion rate. It is also one of the most fully-featured, affordable landing page builders on this list. For $16/month, you get a 5000 visitor basic package with all the necessary features for attracting customers and converting at a high rate.

7. TARS

This is an oddball on this list since TARS is a chatbot company. With their unique approach, TARs have changed the way landing pages operate. They have provided a fresh new approach, using chatbots on landing pages instead of forms. The conversational method seems to work wonders for customers who feel more engaged and gives you a better chance at conversion. TARS has over 450 free lead generation templates for businesses, including healthcare, real estate, legal, insurance, travel, etc.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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The Scope of Digital Marketing after Covid-19

Covid-19 has been a devastating period for businesses of all types. On the flip side, it forced people to stay at home, work from home, a study from home, and even shop from home. This change in trend gave strength to an already budding industry of digital marketing.

Regardless of the niche of any business, a strong and thriving online presence is an advantage and a necessity at this point in time. More than that, it is proof of legitimacy in the modern era.

The pandemic brought forth a boom in the digital space. Whether it is E-commerce or SEO campaigns, every business that thrives online has done better. This has created a huge demand for professionals that offer services in the digital marketing arena.

Digital marketing is a multi-faceted industry that has multiple streams to target. Professionals specializing in one or more of these streams are required by big companies and small-time players. Companies utilize digital marketing more these days because…

Ease of Targeting Demographics: Literally, a majority percentage of the world is now online. For marketing purposes, it is much easier to target specific demographics using digital mediums. If your product is specifically designed for a gender, age group, people belonging to a particular region etc., it is much easier to reach them through targeted digital campaigns.

High Return on Investment: Compares to traditional marketing techniques, digital marketing has a 61% lesser cost per lead. Sing PPC (Pay-per-click) strategies keep the budgets in check since you’re only charged for the leads that actually click on your CTA. This and many other options make it a relatively sought-after and easy to go through marketing strategy.

Reaching Mobile Users: More than 14 billion mobile devices are in regulation. All of these devices are used to browse the internet and also shop and browse social media. Most potential sales leads and customers can be easily marketed to because of this global connection.

People these days discover more new brands on their phones on their favorite social media apps instead of traditional mediums like TV, radio, or even billboards. Attention spans have also shortened because of the availability of too much content. So finding the right knife to cut through your competition is in demand more than ever, and this right knife is a well-trained digital marketing professional that understands your needs the best.

Such professional help may come to you in the form of a company like BM Consulting. With our team of highly trained experts, we can take care of your digital marketing needs in more ways than one! Here are some of the services we offer and the scope of growth you’ll find through each of them.

  • Paid Search Marketing: Paid search marketing is one of the most common digital marketing practices. You will pay Google or other search engines to place your result page on top in this method. A paid search marketing package will include…
    • Keyword Research
    • Competitor Research
    • Website Audit
    • Campaign Audit
    • Online Display Advertising
    • Remarketing
  • Analytics Services: Sometimes, you might feel like you’re doing everything right, but all you need is a professional assessment of everything you need to fix and do better. Hiring us for this service will enable us to supply you with the right consultation to make your marketing strategies work better.
    • Website Audit
    • Goal Setting and Tracking
    • Campaign Tracking
    • Landing Page Optimization
    • Conversion Rate Optimization
  • Search Engine Optimization: SEO takes way more finesse than PPC. It is a step-by-step, complex process of optimization and constant boosting of selected keywords to improve your organic reach. Many customers are reluctant to click on advertised links but appreciate the results that organically show up on top. The process includes…
    • Keyword Research
    • Competitor Research
    • On-Page and Off-Page Optimization
    • Advanced Link Building
    • Content Optimization
  • Content Marketing: Content will never cease to be the king of online marketing. The real connection you build with a potential customer is through words, images, and video content. This is what makes that solid, lasting connection. Releasing well-worded articles, blogs, tutorials etc., will give you more credibility and legitimacy in the digital space. Our team of writers can help you grow with…
    • eBooks
    • Press Releases
    • Niche Blogs
    • Case Studies/Success Stories
  • Email Marketing: Email marketing might sound like an outdated strategy, but if you’re trying to reach your target audience on all mediums, a well-curated email campaign works wonders. All you need is the right service to get you there. With BM Consulting, you’ll find help through…
    • Email Strategy and Planning
    • Email Design and Development
    • Email Testing
    • Email Send
  • Social Media Marketing: There is no denying that social media marketing is the primary medium of marketing in this day and age. Especially if your business sells and connects directly to its consumers, there is no better way to do it than social media marketing.

However, a professional will help you understand how to get the best of your budget, monitor your campaigns closely, and constantly change things to get the best out of them. BM Consulting provides…

  • Social Strategies
  • Promotional Setup
  • Social Advertising
  • Facebook Advertising
  • Linkedin Advertising
  • Social Media Co-Management
  • Social Media Optimization
  • Monitoring

The world of digital marketing has seen perhaps, the biggest booms out of them all combined with E-commerce. This is one of the only few good things to come out of this distressing pandemic. So if your business has any scope for growth, it will be through digital marketing. Hire BM Consulting to take care of your needs so that your business can grow and prosper while you enjoy a strengthened online presence and brand recognition through multiple channels.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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How the Pandemic has Affected Businesses of Medical Supplies

The Covid-19 pandemic has been the major phenomenon of our generation. It will be read about and taught to kids in schools, generations from now. When it comes to that, something that will be discussed at length is the holes in the medical industry exposed during this wave of death across the globe. Some countries dealt with it better; some countries were absolutely demolished by this virus.

One thing it came down to was the readiness of the medical sectors everywhere. Some governments were successful at curbing the wave by implementing stringent laws and rules; meanwhile, other countries suffered while the lawmakers were busy coming up with the right strategy to deal with the carnage.

When a pandemic forces people to lose the freedom of open contact, how can an industry like medicine and pharmaceuticals serve the people well? And that too when they are needed the most without risking their own people? These were the questions asked of the medical industry.

A lockdown forcing people to stay home also meant that people who were already sick now had to wait in long queues to get their regular medicines. People initially falling victim to the virus had no idea who to turn to.

The healthcare sector found itself to be ill-prepared for a devastating virus and pandemic of this scale. The pre-existing state of the industry meant that the practices were not enough to take care of this alarming rate of patients. It exposed the lack of proper policies, supplies, infrastructure, risk management, and supply chain management.

The supply chain equilibrium was disturbed majorly in the world because many medical supplies came to the world as a whole from China, which also happened to be the epicenter of the virus initially. This disrupted the entire balance of things, and many nations were found wanting to take care of their citizens in their time of need. Essential drugs, testing kits, and other pharmaceutical essentials were in short supply because even local manufacturing plants were shut down.

The real challenge was to curb the growth of cases and take care of the sick till the time successful vaccines were invented and distributed properly. The global supply chain of medical supplies has been in peril for a while because of the pandemic. It has only now started to shows signs of returning to normalcy since vaccines have been in regulation. Still, regardless of the best practices and vaccinations, there has been a second wave which was just as devastating.

This phase is crucial for the long-term development of hospital infrastructure since there could be an immediate need for something just as massive as another wave of the virus.

Non-urgent surgeries have already taken a backseat since hospitals need to be prepared for anything. One wrong governing move and there could be another outbreak anytime in a local area. As we’ve seen, the virus has been evolving as well, and nothing can be taken for granted.

There is one silver lining to all of this, however. Investments are being made in the sector’s development, which will stay long after the virus situation has been stabilized. Primary care and intensive care units are being developed in major hospitals. They are going to be more in number and higher in terms of functionality.

Governments have also invested heavily in developing modernized healthcare provisions such as telehealth and mobile health care, which will be very beneficial in the longer run.

It is also highly likely that we will see a wave of new technology being developed that will enhance patient care and provide people with the power to better monitor their own health standards.

Covid-19 has presented the world with problems, solutions to which were not seen as necessary or urgent. The fact that these medical supply and technology problems have to be addressed will have major benefits in the coming future.

For getting more information regarding E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*************This blog has been compiled by Divyanshu Gupta*************

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Importance Of Budget Report For Amazon Sellers

Amazon is the largest online marketplace in the world for a reason. You will find almost everything you need on this shopping portal. Amazon is one of the quickest ways for small and medium-sized businesses to list and sell their products. If you are good at advertising your product, then there is no force in this world that can stop you from achieving a shining success on Amazon.

Amazon advertising can help you gain profits quite easily as compared to other paid advertising methods. As a matter of fact, the conversion rate for Amazon Sponsored Products ads is significantly higher than the Google Shopping Ads. This shows that for an online retailer, the best way to ensure the sales of his product is to gain proficiency over marketing through sponsored product ads.

To provide a seller with insights into the product campaigns, reporting is made available in seller central, which allows you to download specific reports about your campaign. Reports grant you access to account-level data for sponsored products, sponsored brands and sponsored displays.

These reports help you measure your ad performance so that you can optimize your campaigns accordingly. There are different types of reports which include targeting report, campaign report, search term report, keyword report and advertised product report to name a few.

Amazon recently introduced a new report metric for the Sponsored Products, which is known as the Budget Report. This report shows you how your campaign performance gets affected when your campaigns go out of budget. Following metrics are included in the budget report:

1. Average Time In Budget – This metric tells you the percentage of time when your campaign was within budget.

2. Estimated Missed Impressions –It can be easily concluded that you won’t receive any impressions if your campaign is out of budget. This particular metric tells you the estimated number of impressions you might have received if your campaign had not gone out of budget. This data is gathered with the help of estimated missed clicks and historical CTR.

3. Estimated Missed Clicks –Just like the impressions, this metric gives you an estimated number of clicks you might have received if your campaign had not gone out of budget. It is to be noted that this number is just an estimate and some campaigns might not even have enough data to provide this estimate.

4. Estimated Missed Sales –This metric provides you with an estimated number of sales you missed out on when your campaign was out of budget. Estimated missed clicks and historical sales data are used to predict the est. missed sales.

5. Recommended Budget –This metric gives you the budget amount you should consider to minimize the chances of your campaign running out of budget. This will also keep you from missing out on impressions, clicks and sales.

Analyzing these reports allows you to assess the performance of your campaign and make changes to it if necessary. The data gathered from these reports can help you make campaign-related decisions quickly and help you boost your revenue from advertising.

For getting more information regarding Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

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Facebook Shop and Instagram Shop – The New Business Normal

The E-commerce boom in the Covid-19 times has been very significant. Who decided to cash in on this big boom? Facebook, of course! Facebook finally came up with its long-speculated e-commerce feature.

With its umbrella brand under which WhatsApp, Messenger, Direct, and Instagram, Facebook has made it easier for small businesses to capitalize on the e-commerce boom by making their products available for sale on Facebook and Instagram.

Combined with the already existing superpower of Facebook ads that also work through Instagram, Facebook has made it even easier and more convenient for businesses to connect to their target market online. Let’s learn more about this impeccable new feature.

What is “Shops”?

Shops on Instagram and Facebook are story-like formats applicable for both the Facebook business page and an Instagram profile. Here you can provide an immersive new storefront experience to your users on their fast-loading mobile devices.

The thing about approaching e-commerce through your own website is a handful, but if you are looking to move some product and want to do it soon, you can utilize this tool.

Brands find it easier to build an audience on social media platforms because it is easier to target your market. The modern customer often likes being marketed just the right product at the right time when they are casually strolling through their social feed, and an ad shows up. With the shop feature, people can also buy items from the storefront as soon as they like.

How does it Work?

You can set up shop for both Instagram and Facebook through your Facebook business account once you link the two. Once your account is approved and eligible, you can create collections in the commerce manager. These product collections are ideal when you’re looking to add a theme to your store and group similar products together.

You can add about 60 products to one collection. Since the shop feature can be linked easily to your business’s Instagram profile, you can send people directly to your shop through stories or posts. The view shop button gives a straightforward CTA to people.

Currently, Facebook Shop is in the rollout phase and is soon expected to engulf the entire market with this super convenient new feature.

Process of Setting up a Shop

First of all, you need to activate the shop tab on Facebook. This requires you to change the template of your Facebook page to a shopping template.

  1. On settings, click on “Templates and Tabs.”
  2. Click on “Edit”
  3. Pick a template of your choice and apply it

After your shop template is activated, you can add products in bulk or manually one by one. After this, you must create product collections. Collections are great to categorize and make it easier for your customers to find and buy products. Here’s how to create a collection.

  1. On the Shop tab, click on “Add Collection.”
  2. Decide whether you want it to be publicly visible and do you want to feature it as the first thing on your Facebook shop
  3. Click Save

You can add as many as 30 products to a collection, but only the first 10 will be visible to your customer on the page.

The next step is to tag products and make them more visible across the page. This way, you can market the products better on your social media. You can tag the products on your posts, videos, and stories, with content formulated especially for marketing specific products.

  1. After uploading a picture or video, click the “Tag Products” icon
  2. Ensure that the post’s content is relevant to the product; for example, tag your apparel in a post where it is featured or modeled.
  3. Click Publish

With all these new features, Facebook has branched into the E-commerce market and will soon take it by storm. After acquiring famous platforms like Instagram and WhatsApp, Facebook has made it even easier for small and medium businesses to integrate all their marketing content and selling platform on familiar apps which practically everyone uses. So it is the right time to be in the E-commerce business, thanks to Facebook!

For getting more information regarding Social Media, you may contact us or visit our website www.bmconsulting.in

*************This blog is compiled by Divyanshu Gupta*************

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Marketing Techniques that will give you Results without Costing a Fortune

Marketing is an essential part of any company. Regardless of what kind of service you are in, you must have a good marketing game to scale your business. It is what gives a brand the competitive edge as well. However, traditional marketing methods cost a lot of money and do not always have the same Return on Investment.

So if your company is looking for alternative ways to market your services or products but doesn’t want to burn a hole in your pockets, implement these marketing techniques.

Partnered Giveaways

Giveaways are free gifts you use to engage with an online audience. This is also an opportunity to collaborate with a similar business and benefit each other. A partnered giveaway could also mean generating a contest in which you provide lucrative gifts to be won by members of your target crowd.

This is an excellent way to even create excitement about an upcoming new product. There are many examples of YouTube being used for this kind of marketing.

Generate Content from Users

This one is again another way of engaging your fans and also getting marketed at the same time. Encourage users to write and share their testimonials. Put out prizes to few lucky winners of a draw and get them to share your content around or make their own as part of the contest.

Customer Referrals

This is yet another way of involving the customers. The discount or something lucrative as a reward works wonders when it comes to marketing your product or service. This method works the best if you have a mobile app.

You can add referral codes that give your customers some discount if they refer you to their contacts. So many businesses have multiplied rapidly because of their efficient customer referral programs.

Use Social Media Smartly

Social media these days has opened up a lot of opportunities for people to market themselves without spending the big bucks. You can test the market on a low budget, find out what’s right for you, and then boost that budget for great results. Facebook ads have made marketing so much easier for a lot of brands. Even without ads, you can still use social media to your full advantage. There are many platforms to be taken advantage of, like Reddit, Instagram, Twitter, etc.

Hire Brand Ambassadors

Nothing sells like celebrity power. If you can find a famous person to attach to your brand or product, it can boost your sales manifold. This also includes utilizing the power of influencer marketing. There are a lot of low-level and easily available social media influencers with tons of followers. These people rocket launch brands all the time!

Using SEO Campaigns

SEO is the way modern marketing is done. Anytime people need something new or want to find about anything, they rely on search engines. Smart and contemporary brands know how important it is to get their SEO game right.

Search engine optimization provides you the chance to connect to the user directly with your website. This way, instead of you finding your target audience, it is the other way around.

Rehashing Old Campaigns

Sometimes the best course of action is to go with something that has already worked for you before. Rehashing old campaigns with new knowledge sometimes works the best. You can target more unique crowds with the knowledge you’ve gathered about the old one back.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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How Shopify has brought about an E-Commerce Boom

E-Commerce has been around for a while. But never before has it been so relevant! The covid-19 pandemic has done a lot of things, including increasing the dependency of humans on technology, forcing us to evolve into a higher level of comfort and luxury. These were always options, but with the closing of brick and mortar stores around the world, E-commerce has become even more relevant.

The retail market supports the traditional economy. It works because it has been in place for a really long time. But direct-to-consumer businesses that allow you to eliminate the retailers in the middle make for more enormous profits for everyone involved.

Shopify is a giant in this space. They allow even the most regular small business to set up their own online storefront and start selling immediately.

Shopify has many prominent clients to boast of, like Heineken, Staples, General Mills, and D-Link. But the bulk of their business is small and medium-sized businesses that are taking things into their own hands and going direct to consumers. Shopify has grown almost double in size. They have developed a staggering 93.55% from $505.16 mil to $977.74 mil in 2020’s last quarter.

Shopify helps you establish an up and running store loaded with tons of features and support in all phases of the process, including marketing to fulfillment. Recently they have added features for their users to be able to market their products on Facebook, Walmart, and even TikTok. Merchants have found a drastic conversion rate boost.

Shopify has been able to successfully bridge the gap between merchant and consumer through its proactive digital approach. Where they stand head and shoulder above their competition is by improving consistently on their design and convenience. They help merchants modify their business according to the growing consumer needs.

Shopify has added features like the Shop application, a mobile app that allows users to have a notification-based system to advance their online shopping experience. They do so by getting constant suggestions of things they’d be interested in buying based on their history and search patterns.

E-commerce has been the most extensive boom economically since the pandemic. A platform like Shopify, which is practically one of the behemoths in this industry, was the first to adopt and aggressively grow its services and value in the market.

They have successfully been able to dominate as one of the standalone. In 2020 alone, 1.7 million new merchants signed up with Shopify and availed their services.

Making a new website on Shopify is super easy as well. You don’t even need website-building expertise to get started and create a decent online shop for your products. If you do well and are looking to expand, you can hire advanced Shopify partners such as BM Consulting to help you with your Shopify store. We can enhance your online business’s look, feel, marketing aspect, and even customer satisfaction. Make the best of this boom in the economy for E-commerce!

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

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Advantages of a Shopify Web-Store

Many businesses have learned that E-commerce is the more innovative, more efficient way of doing business these days. If you sell a product of any kind, it can work very well into an E-commerce business, expanding your chances and possibilities of doing well. When you don’t have to worry about maintaining a brick-and-mortar store, you can focus on developing the quality of products and variety in which they’re available.

Even if you’re just starting out with your business, you can create your own web store without much hassle or capital investment. Shopify is one of the leading platforms where you can easily set up and get your website up and running. Read on to understand the advantages of a Shopify web store.

Easy to Setup

With a quick fire drag and drop method, you can easily set up your Shopify store without having any web design skills or knowledge. You also don’t have to worry about servers and development costs incurred by self-hosted platforms like Magento. If you decide to do it all yourself, you will enjoy the clean and easy-to-use admin panel and interface. There are plenty of guides to help you make any tweaks you desire as well!

Nothing too Technical

As mentioned in the above point, you can develop your own store without having an in-depth knowledge of web development. A basic Shopify store doesn’t take any design or coding knowledge. All software and hosting are provided by Shopify, and everything is designed for a newbie user that can make the most of the resources available with just creativity. The advanced hosting allows great speed and accommodation for high volumes of traffic as well.

Secure

When you have an online business, you want the best security for your customers. They are dealing with online payments, which means security needs to be of paramount importance. While shopping online, customers are also impatient. A slow and sluggish website will just make them want to look for a similar product elsewhere because customers have endless options available at their disposal. Luckily, with Shopify, you won’t have to face any of these issues since SSL certificates are easy to get a hold of.

24/7 Customer Service Available

Shopify knows how to take care of their clients since they have 24/7 customer service available. When your business depends on your website, any trouble should be taken care of immediately. At any time, you can get in touch via phone, email, or web support chat. There are also a number of community forums and a range of guides available to help you through any trouble you might face.

Mobile Friendly

Your website needs to be accessible by smartphones. The majority of users these days use smartphones for online shopping and, in general, browsing. The ratio leans towards mobile users more than desktop users. The numerous themes available are all mobile-ready. You even have smartphone apps that can help you manage your store on the go whenever you need to.

Highly Customizable

Shopify comes with a wide variety of ready-to-install themes that you can download and tweak according to your own style. All these customizable mobile-friendly themes are great to look at and come with templates depending on the type of website you’re going for. There are hundreds of other themes which you can download at third-party websites like themeforest.com. If designing isn’t your strong suit, Shopify makes it even easier for you to have your own stunning-looking website in a few steps.

Apps and Features

Shopify has a personal app store that allows you to add and subtract various website features. You can add a lot of functionality to your web store using these apps. Features like customer reviews, loyalty schemes, wishlists, in-depth analytics of store’s performance, etc., you can also vary your shipping program and integration with social media websites.

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

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