All posts by Kanhaiya Upadhyay

Covid19 Impact On E-commerce Industry

Covid19 Impact On E-commerce Industry

The entire world is affected by the Covid19 pandemic since February 2020. Large as well as small scale industries have been shut down owing to the lockdown imposed by countries that have led to a huge drop in the global economy. The United Nations estimated that this pandemic can cost the global economy close to 2 trillion dollars.

This global outbreak has adversely affected business models and supply chain networks across the globe. Even the e-commerce sector has seen some unexpected buying patterns from the customers. The fear of this global pandemic has led to panic buying and people are hoarding essential goods with the intention of stocking up in order to sustain during this crisis.

Covid19 Impact On E-commerce Industry 1

Organizations have allowed their employees to work from home, which has led to a boost in in-home consumption. There is a high demand for personal hygiene products like hand sanitizers, floor cleaners, wet wipes, toilet papers, etc. Since the government has imposed a lockdown on malls and multiplexes to prevent social gatherings, people are buying groceries and other essentials online.

Due to this sudden spike in demand, online stores are finding it difficult to fulfill orders. The need for certain products has also led to an exponential increase in their prices. The closure of factories in many countries has hampered the supply chain, thereby creating an added pressure on the retailers. However, many retailers have slowly started to improvise their strategies in order to meet the growing demand for essential goods amidst this pandemic.

Covid19 has created a paradigm shift in consumer behavior. People have understood that this virus is going to be there even in the second half of 2020 and they have to learn to live with this reality. They have accepted a simple lifestyle and are sticking to the basics in order to sustain in the long run. People who used to stand in long queues at grocery stores before this crisis have understood the importance and benefits of online shopping and are likely to stick to it even in the future.

Covid19 Impact On E-commerce Industry 2

Prior to this pandemic, traditional retailers were focusing more on driving traffic to their physical stores rather than to the online ones. However, due to the increased dependency on online shopping, retailers would now need to concentrate more on developing their online presence in order to meet the growing demand. Personalized engagement will play an important role, especially with respect to essential commodities like personal care items and groceries as consumers seek increased communication and trust about the quality of these products.

Covid19 Impact On E-commerce Industry 3

When it comes to online shopping, people still fear of contracting the virus through the packages delivered to them. However, there is a very low possibility of such a contraction. According to the Centre For Disease Control (CDC), there is a rare possibility of the virus spreading from products or packages that have been in shipment for at least several days and did not come into contact with any sources of contamination after packaging.

The World Health Organization states on their website that the likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, traveled, and exposed to different conditions and temperature is also low. If retailers are willing to take added caution like sanitizing the packages before delivery, ensuring that their deliverymen wear gloves and masks all the time and monitoring the smallest changes in their health, then it will be easy for people to trust this delivery system.

Though this pandemic has wreaked havoc across the globe, it has created an opportunity for e-commerce platforms to improvise their business strategies and mould themselves according to the current scenarios. In the end, the success of your business depends on how you adapt to the changing world around you and do the best with what you have.

For further information on  E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

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Driving conversions through LinkedIn

Driving conversions through LinkedIn

When someone mentions LinkedIn, the first thing that pops up in our mind is a “formal” social media platform that lets us connect with different professionals across the world and showcase our qualifications. In other words, LinkedIn can be considered as an excellent online resume. However, using it for looking for job openings is just scratching the surface.

LinkedIn is much more than a professional network for landing your dream job. Lead generation is something that can be done very easily and effectively with the help of this platform. According to a survey, 66% of people think that LinkedIn is the most effective social media platform for boosting your sales.

So, why do you think LinkedIn is able to show good numbers when it comes to sales? The answer is simple. Everyone on this platform is present there with a clear objective of connecting with other businesses to expand their own. In other words, there are millions of prospects waiting for you to educate them about your business.

Below is a list of few things should consider to get the most out of LinkedIn:

1. Optimize your profile: The first and foremost element which your prospects will check is your profile. There are a lot of business owners who fail to complete their profile as advised by LinkedIn. You need to make sure that you fill out every single column there is to get your profile strength to an All-Star level (which is the topmost level on LinkedIn).

Infuse your profile with keywords that are relevant. For this, you will need to look for the words that pop up when you type in your industry keyword in the search bar. For example, if you are looking for keywords related to ‘content writing’, then the following highlighted keywords might prove to be useful.

content writer

2. Study your own product thoroughly: Remember to prepare yourselves technically before approaching prospects over LinkedIn as they are a bunch of professionals who already have considerable knowledge of the industry and hence, won’t fall easily for your usual gimmicks. Use the strategies mentioned in this article and you are sure to convert this platform into a lead generation machine.

3. Add backlinks to your profile: Backlinks are an important tool to get customers directed to your profile. Learn to place these backlinks strategically in your blogs or other social media posts. The more backlinks you generate, the higher your profile will rank in organic search.

backlink

Don’t forget to put a link in your author bio when you guest post on other sites. This will encourage your readers to visit your profile if they like your blog.

4. Customize your URL: Your default LinkedIn URL is a set of letters and numbers that make no sense to you or your business. However, LinkedIn has given you the option to create a custom URL for your profile where you can use your full name. In case your name is already taken, try adding a modifier to it give it a little twist.

5. Build a vast network of connections: On a professional platform like LinkedIn, everything revolves around your connections. The more connections you have, the more likely is your profile to surface on LinkedIn’s algorithm. Therefore, you need to make sure that you connect with as many people as possible in order to grow your business.

It is wise to decide the people with whom you wish to connect with. Start by connecting with the people you already know as they are your prime targets. Even if a few people do not belong to your industry, keep them as your connection because you never know who will prove to be helpful for you in future. On the other hand, a targeted network allows you to focus clearly on lead generation.

Try to connect with your prospects using customized request templates that feel convincing than the default template and help to connect on a personal level as well. Explain to your prospects why do you wish to connect with them by writing a personalized request, as shown in the example below.

Build a vast network of connections

Just like when someone opens Facebook, they are thinking about photos and videos, a person who is logged in to LinkedIn is already thinking about business. Following the strategies mentioned above will help you to strengthen your presence on LinkedIn and will help to boost your sales. After all, business is at the core of this social media platform and which is why it is the best way to generate B2B leads.

For further information, you may contact us or visit our website www.bmconsulting.in

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Keyword research – the importance and methodology

Keyword Research -bm consulting

In this day and age of technology, one has to take a step back and be amazed as to how information revolution has been incepted, has progressed and is ever advancing. Ever wondered how you can search the smallest possible links and references imaginable and Google finds it for you – just like that? The answer is as simple – Keywords.

We learn in schools about writing clear subjects, headlines and introductory paragraphs for essays and articles. The importance of the process is stressed by letting your readers understand the subject and synopsis of the write-up as clearly as possible. Taking in mind that algorithms used by search engines run on probability and numbers, it is always wiser to include strategically placed keywords in your content. Using popular keywords in your blog posts and websites ensure that your content will have more visits and your site will be displayed amongst the first few search results on the Search Engine Results Page (SERP).

Keyword research

Keyword research is the process which includes researching search engines like Google, Yahoo! or Bing for popular keywords that people search for, and strategically including them in your content. As search engines vet the websites based on each individual page, it is helpful to check your content page-by-page and include keywords at the beginning of each. Tools like Google Webmaster Tools can give you a specific idea about what keywords work for your content as well as inform you what is working and trending right now.

As different people around the globe have different needs and speak different languages, using tools like Google Keyword Research Tool will help you understand related searches and a vast variety of keywords used by users, based on Google search data. It will also show you analytics and volume variations for the data.

After you have researched, either by using web tools or simply by using the search box of Google, you will have an idea of what keywords in your original content work, what keywords to write while creating new content and what keywords you need to change, in order to attract more traffic. When you have multiple keywords denoting similar meanings, you can use them alternatively and assess the yield.

the tripod rule

When you have a huge list of popular keywords, the next step is assessing the quality, usage, and accuracy-related to your content. It is impossible to include all the possible keywords in your content, so you need to scrub the list down to your particular needs and your targeted audience.

Once you have finalized the list of keywords you want to use, the trick is to include them, alternatively and by changing combinations, at the beginning of each page of your website. While choosing your keywords, it is imperative to use a combination of keywords, rather than using vague and broad terms.

For example, while writing about your brand of Stainless steel bottles, keywords like your brand name, location and specific combinations like ‘steel bottles’, ‘stainless steel bottles’, ‘metal bottles’ or ‘reusable bottles’ will yield more traffic than ‘bottles’ or simply the brand name.

You can even take help from Google Analytics to find which keywords you rank for, so that you can find other related keywords. Other tools that you can use are SEMrush and Google Adwords Planner.

Keyword research

In the times where data is a more valuable resource than oil, one has to focus on how to make data and search engines work for you. Using appropriate & popular keywords, while maintaining healthy and beneficial keyword density, has become as important as delivering quality content. Keyword research may seem like an exhausting and time-consuming process, but it will help you build the foundation of your online marketing approach and strategy.

Remember: All your customers are not the same; hence creating a good keyword matrix will ensure that you reach a wide range of consumers and boost your visibility.

For further information, you may contact us or visit our website www.bmconsulting.in

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Getting traffic on your website through social media

Getting traffic on your website through social media

Social media has become one of the most favorite pass times of people across the globe. Every individual these days has an account on at least one of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This tells us about the popularity of these platforms and their craze in the general public.

Social media allows you to engage with your target audience with the help of informative and visually appealing content. Businesses are using this content to divert traffic to their websites. Social media not only helps them to build brand recognition but also helps them develop a strong customer base.

Below are a few ways by which you can effectively bring traffic to your website with the help of these platforms:

1. Optimize Your Profile: Your social media profile is the face of your business and hence it should be complete with crisp content and an effective logo. Remember that your profile shows the visitors what you do, which makes it a great spot to drop some backlinks to your website. Backlinking gives the visitors a chance to click-through and see what you are all about.

Optimize your profile

2. Publish Exclusive Content: Say that you are on the verge of launching a new product and you want people to know about it. In such a case, instead of advertising on all the available social media platforms, you can announce your new product only on a single platform, like Facebook for example. Exclusivity can encourage more people to visit your website.

Try to time-bound a certain post to keep it exclusive. For example, if you have taken an interview of some expert in your field, post the link to that video on a specific social media platform and keep that link active for just a day or two. This will encourage more people to visit your website and watch the video before the link expires.

Publish exclusive content

3. Focus on Posting Visual Content: Writing a large post about your business and putting it up on social media is not enough to engage with your visitors. Did you know that visual content is 40 times more likely to get shared on social media than any other type of content? Also, tweets with more images receive 150% more retweets than those without.

The numbers above are a clear indication of how powerful visual content can be for your business. You can include some interesting photos, videos, graphs as well as animations in your post to make it more visually appealing to your visitors. This will encourage your visitors to visit your website and share your posts.

4. Time Your Posts Smartly: Though it is true that posting content on social media will help to engage with more people, it is also true that if you don’t post on correct timings, then all your efforts go in vain. The best time to post on social media is when your target audience is the most active.

There are different tools available in the market that can help you to analyze your target audience and come up with the best time to post on different platforms. You can always experiment to find out what time brings in most click-throughs once you are fully established.

Time your posts smartly

5. Consistently Engage with Your Audience: Instead of relying on automated processes to engage with your customers, you should always try to connect with them on a personal level. Remember that people like it when they get special attention and care from a business. This makes your brand reliable in their eyes and in turn, leads to more sales.

Consistently engage with your audience

You can hire a social media manager who will always be there to respond to a potential customer’s quick question or to assist a long-time customer. When you direct followers to your site, make sure that their query gets solved. In addition to this, make sure that you match the right page to ensure a happy customer.

Since millions of people operate these platforms on an everyday basis, they have become a launching pad for businesses to put forth their products and services in front of the world. Social media offers a business an opportunity to brief the people about their product, without having to spend much money. Thus, every possible effort should be taken to divert the attention of your visitors to your website.

For further information, you may contact us or visit our website www.bmconsulting.in

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The most important parts of your landing page

The most important parts of your landing page

The landing page is one of the most important elements when it comes to lead generation. Many businesses tend to give importance to their website’s homepage instead of spending time and resources on the landing page. This leads to fewer conversions and affects overall sales as well. However, creating a competitive landing page which brings maximum conversions is no easy task.

Crafting an effective landing page involves more than designing something which looks very productive. There is no standard manual for how a landing page should be, still, there are a few key elements that have to be there in order to increase the interest of the visitor in your business.

Let’s discuss a few of these elements in detail:

1. A Creative Headline: The headline of your landing page is the first thing visitors read after they arrive on your page, so it is vital that you make that headline count. Your headline should be such that it grabs the visitor’s attention and informs the visitor what your product or service is all about.

Remember to keep your headlines as short as possible. An ideal headline should be between ten to twenty words. Make sure it explains what you have to offer and clearly communicates its value. Here’s an example of a great headline:

A creative headline

2. Your Unique Selling Proposition (USP): Your USP shows what sets you apart from the competition. You clearly need to define this point of differentiation on your landing page by breaking down your offering to its most basic level. You need to describe how your customers can benefit after choosing your product or service.

A classic example comes from Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Remember, a good USP is the key to getting more people interested in your business or service.

3. Make Use of Pictures or Short Videos: You have very few seconds to steal the attention of your visitor and you need to make the most of this time. The visual representation of your offer helps visitors to better understand what your offer is or what it looks like.

You can achieve this with the help of photos or videos. Just make sure that the pictures you use are large, high-quality and relevant to your service or product. Videos are a great idea too, but only if they are succinct and easy to understand.

Make use of pictures or short videos

4. Social Proof: No matter how fancy or perfect your landing page is, there is nothing more persuasive than social proof. When you illustrate that other people have bought your offering, visitors are more likely to convert into customers. Social proof can include customer testimonials, a total count of your customers, awards from reputable organizations, customer reviews or trust seals.

Social proof

5. Call To Action (CTA): Your conversion goal describes what the purpose of the page is to you. Your CTA is critical to conversions as it is the target of your pages’ conversion goal and for this reason, it matters how you design it and where you place it. A CTA can either be a part of a lead generation form or a standalone button.

“Click Here” and ‘Submit” are the best examples of poorly-written CTA. A good example can be “Get your 20% discount now” which clearly shows what the visitor will get in exchange for a click.

The above-mentioned elements clearly define what needs to be done to ensure a productive landing page. Even if you follow these five elements, you can develop an effective landing page for your marketing campaign. However, do not stop testing and modifying your landing page in order to get the best results every time.

For further information, you may contact us or visit our website www.bmconsulting.in

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“A Case Study of Google Advertising for Fragrances and Perfumes Industry (USA)”

Case Study for Fragrance & Perfumes Industry

BM Consulting’s effectively devised Digital Marketing strategy enabled APOTHIA to reach new heights when it came to brand recognition:

•  Total sales of $10,805 against spend of $2070
•  Conversion rate increased to 7.07% ↑
•  Number of impressions increased to 345,971 ↑
•  Increased brand awareness

Our goal was to get APOTHIA’s target audience to instantaneously connect APOTHIA to perfumery so that instead of searching for competitive non-branded words, they would search for APOTHIA first.

About Apothia

Apothia is an exclusive Los Angeles Apothecary that was founded by Ron Robinson. This cosmetic and perfumery brand belongs to Ron Robinson, Inc. The first Ron Robinson boutique was opened at Fred Segal on Melrose Avenue, L.A. in 1978. Robinson himself had previously worked at Fred Segal as a salesman, buyer and then Vice President.

Today, Ron Robinson boutiques are located on Melrose Avenue in Los Angeles and on Broadway in Santa Monica as part of the Fred Segal centers. Robinson expanded his boutique with the Apothia in the mid-1980s. A combination of “Apothecary + Utopia”, APOTHIA evokes images of serenity and beauty with a modern sensibility.

Ron Robinson launched the first fragrance named IF for the Apothia brand in 2000. The fragrance was very successful and it led Robinson to expand and create Apothia Los Angeles, a line of fine fragrances and award-winning interior aromatics. Today, it has spread worldwide.

Why did they choose us?

When a global perfumery brand like APOTHIA decided to boost its sales and improve its conversions, it looked to partner with a digital marketing agency capable of driving online sales at an enterprise scale. APOTHIA selected BM Consulting because of the following reasons – a creative and brand-focused agency with proven success in handling clients with a global footprint.

With the help of systematically designed campaigns that targeted specific keywords and products, BM Consulting was able to increase its sales in the last quarter of 2019. Given below is a graph from the month of October-December 2019 which shows the total number of sales as compared to the spend.

Overall Performance

It can be clearly seen from the above graph that the total sales in this three-month period was $10,805 at the cost of $2070. The number of conversions was 122 and the cost per conversion was a mere $16.98. Dynamic Search,  Smart Shopping Campaigns, Apothia Brand and Perfumes were the four major marketing campaigns run by BM Consulting that was successful in bringing in conversions over the said period.

A Streamlined Approach added More Sales at Fewer Costs!

From the start, BM Consulting aimed at targeting specific products and keywords rather than working on the entire category. In Dynamic Search Campaign, we focused on Product Category like Eau de Parfum, Candles, Body Lotion, Diffuser, body wash, etc. that resulted in good conversion and less spend. Check the graph of this campaign below:

Shopping Ad Performance

“Target CPA” Bidding Strategy and continuous monitoring really worked for this campaign. Irrelevant cost per click can be a big pain for any advertiser. To save this pain, we managed to exclude irrelevant search terms by adding negative keywords on a regular basis.

A “Tried and Tested” Approach increased reach and helped in driving product sales.

Smart Shopping Campaign simplified our task by Automating bids, ad placements and targeting customers across networks: Search, Display, Youtube and Gmail. We tried and tested different values for “Maximise conversion value at a target ROAS”. To begin with, Target ROAS was 100% which went up to 700%. This campaign was profitable with a good number of conversions.

Strategy for Bidding on All Brand Keywords improved Branded Traffic.

Through Brand Search Campaign, we targeted the Brand Keyword only and grabbed the conversion. We utilized the Brand Keyword in “Phrase Match” and kept check on the Search Terms as a daily routine. Bidding Strategy “Maximise Click” helped us in achieving the conversion rate.

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to APOTHIA long enough to continuously monitor and test their digital marketing campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of APOTHIA in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

For further information, you may contact us or visit our website www.bmconsulting.in

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Statistically best times to post on social media

best times to post on social media

Social media has become an integral part of this modern world. From product advertisements to news articles, social media offers everything on a single platform, which is why people spend many hours on it. This kind of person’s engagement is being utilized by businesses around the world and they have started using these platforms for their own benefit. Posting product or service-related content on Facebook, Instagram and Pinterest has become quite normal as well as frequent for such businesses. However, it is very important to identify the exact time frame for posting if one wants to acquire maximum clicks.

Since there is n number of industries, each one of them has its own specific audience which is connected with it. So, if a particular posting time proves to be profitable for a particular business, it is not necessary that the same time frame will be beneficial for some other business as well. People browse each social network differently and which is why businesses have different days and times for them. For example, there is enormous activity on Twitter around 6 p.m. while Pinterest sees more engagement around 2 a.m.

So, what is the best time to post on such platforms? Let’s find out.

1. Best time to post on Facebook: Facebook is the most populated platform by far, with over 2 billion active users. This means that there is a lot of opportunity for organic engagement on Facebook, if you are aware of the current Facebook algorithm. Mid-week is the peak period to post on Facebook, while weekends are the worst possible choices. You can have consistent engagement between 9 am – 3 pm whereas the lowest engagement is before 7 am and after 5 pm. B2C, B2B, software or higher-ed organizations have the best chance to increase their click-through rates if they follow the above-mentioned time frames.

Best time to post on Facebook

2. Best time to post on Instagram: Facebook may have more users than Instagram, but it can never compete with the modernity and trendiness which Instagram possesses. On average, the best time to post on Instagram is between 12 pm to 1 pm, Monday to Friday. B2B organizations have the most amount of click-through rates during this period, with Friday being the most profitable day.

Best time to post on Instagram

3. Best time to post on Twitter: The lifespan of a tweet is very short – just 18 minutes. This is the reason timing matters a lot on this platform. Thus, a business needs to ensure that they make the most use of these 18 minutes by posting productive content. The best time to post on Twitter is between 8 am to 10 am in the morning as well as from 6 pm to 9 pm in the evening. If your goal is to maximize retweets and clickthroughs, then you should aim for 5 pm to 6 pm. For B2C companies, the best days to tweet are weekends whereas, for the B2B companies, the best days to tweet are weekdays.

Best time to post on Twitter

4. Best time to post on LinkedIn: LinkedIn is one of the best professional networking platforms in the market right now, which is why it is of paramount importance to many companies. It has over 575+ million users with 260 million active users. These people are most active during the day from 10 am to noon. For B2C, media and other higher-ed organizations, the best time to post is 8 am, 10 am and 12 pm, with Wednesday being the best day.

Best time to post on LinkedIn

Social media is changing constantly and so is the user’s behavior along with it. So, if you wish to attract more users to your posts, follow the above steps and identify a suitable time frame for your business and ensure that you post specifically during that time frame. Another important thing to note is that you should avoid being complacent. Even if you find out a particular time that works for you, never stop testing.

For further information, you may contact us or visit our website www.bmconsulting.in

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Brand recognition on Social Media

Brand recognition on Social Media

As per a study by Statista, there were an estimated 2.65 billion social media users worldwide and this number is projected to increase to almost 3.1 billion in 2021. Every businessman knows the importance of social media when it comes to brand recognition and these numbers are more than enough to justify that businesses need to invest in marketing on these platforms if they wish to stay afloat in the future. Even common sense tells you that the more people know about your brand, the more are the chances that your product or service would sell. And what’s better than social media to increase your brand recognition?

Following is a list of few strategies that you can implement to boost your brand awareness:

1. Selecting the right platform: When it comes to promoting your brand, there is a common misconception that “more is better”, which isn’t fully true. Even if there are multiple social media platforms that are being used by millions every day, you don’t need to publish your posts on every single platform. Do some research on the type of people who use those platforms and then you will find it easy to zero in on the platform that would give you maximum results. If you have a budget for managing four different platforms, focus on just two so that you will be able to acquire in-depth knowledge about the working of those two platforms. This will help you to develop profitable marketing strategies in the future.

Selecting the right platform

2. Set up an attractive profile: Recognition is an important element while building brand awareness. When your followers glance at your social profile, they should be able to understand your brand and get a rough idea about your products and services. For this to happen, you need to ensure that all of your social media accounts have the same handle (name of the account). The same applies to your profile picture and logo color as well. Keep your bio simple and to the point such that the visitor is able to understand about your business without wasting much time.

Set up an attractive profile

3. Share quality content: Content creation is one of the strongest pillars that lay the foundation of a successful brand awareness strategy. Since there are numerous social media platforms out there, you need to figure out what type of content would be suitable for the platform of your choice and post accordingly.
Apart from consistency in posting, you need to ensure that you are not bombarding your followers with multiple posts each day. When these posts are about your brand, make sure that you include tips, tricks, and quotes about your product or service in general. Since people’s attention span is microscopic, create content that delivers value or solves a problem of your reader to create maximum impact. Make use of hashtags freely in your content so as to expand the reach of your brand on social media.

4. Join different groups: There are a lot of groups on Facebook and LinkedIn that revolve around a particular topic. If that topic is important for your business, then you can easily join these groups. Once you are in, interact with the group members and tell them about your brand in a way that would not make you sound like a salesman. Once you have built your presence in that group, people will start following you and your brand presence will grow.

Join different groups

5. Don’t be afraid to experiment: Social media marketing is a field where a particular strategy won’t apply for too long as things keep changing when it comes to these platforms. Your captions are an excellent opportunity to make your brand famous among people. Use some creative captions on your posts by including emojis and humor in them. Doing this will not only make you sound different from others but will also help to connect with the audience on a deeper level. Moonpie is an ideal example of a brand that got popular due to its creative posts.

Don’t be afraid to experiment

We are living in a world where people spend more time on Facebook and Instagram rather than reading books and watching television. So making the most out of such social media platforms has become the need of the hour for businesses. Apart from the ones mentioned above, there are plenty of other ways to increase your brand awareness through social media. All you need to do is make sure that you are using the right platform for your marketing needs.

For further information, you may contact us or visit our website www.bmconsulting.in

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Tips to boost your sales on Amazon during Weekends and Holidays

Boost Sales on Amazon during Weekends and Holidays

What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.

In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world.  More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.

Below is a list of few tips that you can follow in order to increase your sales during this period.

1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.

Make your Product Visible

2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.

Advertising

3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.

Stock up on inventory

4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.

Create an efficient backend operations team

Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.

For further information, you may contact us or visit our website www.bmconsulting.co

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Major changes to look out for in Google Adwords

Google Adwords

Being an online advertisement platform developed by Google, Google Ads have gained a lot of importance in recent years due to their range of benefits that help the advertisers to boost their sales. One of the major benefits of Google Adwords is that it works faster than SEO and helps to generate more traffic and leads than conventional SEO techniques. Also, Google Ads help to increase your brand awareness in addition to boosting traffic, clicks, and conversions. Thus, it becomes mandatory for a business to monitor the changes which Google brings to this advertisement platform. Following is a list of few major changes that are coming soon to Google Ads:

1. Local search ads will now appear on Google Maps: With the increase in the use of Google Maps for navigation around the world, we can easily conclude that these maps would be a part of the search network in the future. Google unveiled the “next generation” of local search ads which will now appear on the Google Maps platform as well as Google.com. In these new ads, the brand logos and offers will appear on the surface of the map rather than alongside the map.

Search Ads on Google Maps

The reason behind focussing on Google Maps is that it has a billion users and location-related searches account for nearly a third of all mobile searches. So next time when you search on Google Maps for a luxury hotel, you will see a list of hotels that have paid to be there on the Maps platform.

2. Expanded Google Text Ads: Text ads are going to have a significant change in recent updates. This new update will make the headlines much bigger, and the advertisers will have the option of writing 30-character headlines instead of the previous 25-character headlines. During its testing phase, Google found that this change dramatically increased the CTR by almost 25%. In addition to this, the number of characters in the description line has also been increased to 80.

Google Expanded Text Ads

3. “Accelerated Delivery” feature discontinued: Google has announced that they are going to discontinue the “accelerated delivery” option for Search and Shopping campaigns. This feature allowed the advertiser to set a budget above the current ad spend by a considerable margin and then turn on “accelerated delivery” to drive as many impressions as possible. Google claims that they have improved the “standard delivery” algorithm which will improve the performance of the advertisers.

4. Maximize Conversion Value Bidding: Google has launched the new Maximize Conversion Value bidding strategy for Search. This strategy will automatically optimize the conversion value instead of optimizing the conversion volume. This will significantly improve the performance of those who are currently using Maximize Conversions bidding. You can also set adjustments in value for different audiences, locations or devices in the future.

Bidding

5. Ad Position Metrics removed: Google has removed the ad position metrics from the platform on September 30th, 2019. Google has taken this step because they felt that this metric had become less meaningful because the ad quantity shown on different pages and devices is highly variable. For example, being at position 5 on a page which shows 5 ads is also being last. Though ad position metrics have served the advertisers well, Google has introduced four new metrics like Top Impression Rate and Share which tells you how often your ads are displayed above organic results. You also have Absolute Top Impression Rate and Share which shows you how often your ads appear on top position.

Though Google Ads are beneficial for your business, you shouldn’t start with them just because someone else you know found success with the help of these ads. You need to understand if these advertisements make sense for you and your business and if they do, what type of ads would prove to be most productive for you.

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