All posts by Kanhaiya Upadhyay

Link Building – an Integral Part of SEO

IF you have a business website, you must be well aware of SEO. Search Engine Optimization is the process of optimizing your website to rank well on search engine results, primarily Google. This process involves picking out keywords that people search for related to you and your services and injecting them in your website and the world wide web to ensure search engines like Google and Bing can verify your authority and rank you higher. It is a basic measure of a website’s health. But to have the best SEO efforts, you must focus both on On-page and Off-page SEO.

On-page SEO refers to the modifications and procedures you apply to your own website. This includes optimizing it for relevant keywords, inserting SEO-friendly features like sitemaps, etc. But another very important aspect of SEO that happens outside your website is backlinks. Backlinks, simply put, are the links across the internet that redirect to your website. These links should be on an outside source, on a domain with good authority. All the processes that determine the value of your SEO efforts are based on quality rather than quantity. So let’s learn more about link building.

What’s Link Building, and What does it do?

As the name suggests, link building is a process of building. You make an effort to insert hyperlinks that link back to your website. The process of search engine crawling involves crawling the links between individual pages on the website and links between the rest of the World Wide Web and your page to determine what is a good link. These factors count a lot when you’re trying to organically rank your website or pages.

Sites with more backlinks have better domain authority, resulting in a better search engine ranking. There are many methods of link building, some are more complicated than others, but there are easier ways too. The thing is, the complicated ones will fetch you quality results too. The value of the domain on which you have your link published makes all the difference. For example, having a backlink on Thomas Cook’s website will be much more authoritative than having it on some individual travel blogger’s website.

Importance of Link Building

SEO puts in technical agendas and standards for your website to do well on SERPs. But the whole idea is to provide the user with a high-quality experience, which is why all this SEO is geared towards determining a top-notch website. For that, having a well-made quality website makes all the difference. If your website is good, users will want to spend time there and share it with the world.

Link-building strategies should be focused on earning good links from high-value websites. This makes your website looks good and respectable. Think of it as digital word-of-mouth marketing.

Black Hat vs White Hat SEO

Like briefly mentioned above, there are easy ways of doing this, and there are complicated ways. The major difference comes in the quality of results. When a website goes through SEO processes, it is a long-term investment of efforts. People looking for instant results and traffic should consider SEM (Search Engine Marketing), which is a more direct and instant approach. But SEO should be for organic health and long-term results.

Black Hat and White Hat SEO are terms given to shortcut methods and genuine methods. White Hat SEO involves organic link building through legitimate websites and partners with good content. These links are appreciated by Google, but they take time to enforce and establish. White Hat SEO practices include…

  • Guest posting
  • Promoting content
  • Infographics
  • Online relationships
  • Commenting and being visible in the community on other websites
  • Using website directories
  • Working with influencers

Black Hat SEO, however, involves unethical and shortcut practices to make your website rank higher on SERPs. If the methods are figured out by Google (and it likely will), the website gets hit with a manual penalty in due time. These Black Hat methods include…

  • Hidden links
  • Link scheming
  • Doorway pages
  • Keyword stuffing
  • Automatically generated content
  • Abusing structured data
  • Spamming

There are many ways in which link building can change the landscape of your business over time. It is best to indulge in healthy practices in the early stages of your web presence. If you are looking for professional management of such services, BM Consulting can help you out. Contact us today for exceptional digital marketing services offered by industry experts with vast experience and a portfolio of effective results!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Tools to improve your PPC Campaign

Digital marketing is all about being specific and optimizing that specification for the best use of your marketing budget. Unlike traditional marketing, where you end up spending a lot of money to make impressions on a very loosely targeted demographic, digital marketing mediums allow you to target your customer base with high precision.

Regardless of that, in most campaigns, whether it is social media advertising or email campaigns, or anything at all, a good percentage of the budget ends up getting wasted on irrelevant audiences. When a digital customer’s intent to interact with an online advertisement is very low, it is highly necessary to engage with your target crowd in the most efficient way possible.

If you’re a PPC marketer, you are already working with people who have a lot of intent based on the keywords they look for. Such campaigns are time-consuming to set up, and a lot of planning and effort goes into them. You must have a strong strategy on top of monitoring and consistently optimizing your campaigns. If you are a marketing manager with many tasks on your plate, you must be a little tentative about spending even more effort on improving your PPC campaigns.

Well, the good news is, there are tools that you can employ to not only optimize your campaigns but make sure you get the most out of your budgets! So let’s take a look at a few of them.

1. WordStream PPC Management Tools

For small businesses that lack the expertise and professional help of industry experts or PPC campaign advisors, WordStream presents a great tool. This software can be integrated with both Google and Bing ads, including other major platforms. The platform has tools like “20 minute work week”, which sends you recommendations on optimizing your campaign after carefully analyzing it. You can build campaigns with the identification of positive and negative keywords and adjustment of budgets. One of the great features of this software is to optimize landing pages.

2. Optmyzr

This software is perfect for marketers with bigger budgets and lots of PPC campaigns to run simultaneously. This program provides you with plenty of automated features that make life easier for a marketer. It is a great tool for people who have a need for advanced tools to run bigger and more complex campaigns. Like WordStream, this software includes Google, Bing, and Yahoo Ads and allows you to manage a campaign on all levels, like launch, track, and optimize a campaign. The token feature of this software is the Automyzr tool that allows you to generate bulk campaigns using spreadsheets or integrations.

3. Google Ads Editor

Formerly known as Google AdWords Editor, this is a downloadable desktop application that allows Google Ad users to create, track, and edit campaigns. This app allows the user to make bulk changes to multiple campaigns. You can even build or revise campaigns and change them offline before you upload them and launch them live. The catch is that this tool only works for Google Ads, but people who are only fixated on working with Google ads will find plenty of advantages. For example, the bid strategy on Google is different from other platforms. With this tool, you can control the bidding strategy easily.

4. SEMRush PPC Toolkit

SEMRush is an industry-recognized platform for people who are managing PPC campaigns. The platform allows you to gather a lot of data automatically by entering your domain name. You can get information about your organic competitors, a list of common keywords for your niche, business, and competition. It even gives you insights to better your competitor’s bidding strategy for your own use. It has features like the Keyword Magic Tool that allows you to get a list of stronger keywords and phrases based on your input.

For further information on Pay Per Click, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

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5 best practices for Google PPC campaigns

As a digital marketer, you are told that Google ads or PPC (pay per click) campaigns are essential to marketing efforts. Social media ads are a great tool to market to newer potential audiences. SEO is a great way to make sure you are optimized for higher search engine rankings. SEM or Search Engine Marketing targets users who already have intent. Needless to say, Google Ad campaigns are some of the most competitive marketing spaces there are. Effective management of Google ads is needed now more than ever. It is something that, when done right, can elevate your marketing efforts.

Since Covid-19 grabbed hold of the world, the possibilities in the digital space have boomed up to a whole new level. This means E-commerce, online selling of content and experiences and everything else requires digital marketing in tandem. This also, however, means that the competition in an already competitive environment has increased as well. So in such competitive times, it’s best to have some tricks up your sleeve and optimize your campaign.

1. Focus on Long-Tail Keywords

When you talk about your PPC campaign, the keywords are the most important thing. Google ads offer various means to target keywords based on intent, variations, and additions. The best way to make the best of your budget is to make sure you target long-tail keywords! Long-tail keywords are phrases with more words than a simple inquiry.

Long keywords are generally more specific, and people who are searching for them have really high intent. Instead of wasting your budget on many keywords with a lot of competition, use an “exact match” setting on some long-tail keywords. You have to look for keywords that perform well and have a high search volume. But you have to balance it out with specificity related to your goals.

2. Remove Low Performing Keywords

If you have to get the best results for your campaign, you must keep optimizing it every step of the way. After you’ve already improved the exact match keywords, you have to remove every keyword that is not performing. If you believe that those keywords are important, they should’ve worked in the first place. A big part of digital marketing is letting go of expectations and working with the facts and stats in front of you.

To spot which keywords to remove, you must look at impressions and clicks. Separate them by low impressions and low clicks. See the ones that you think still might have potential, and delete the rest from the list.

3. Adding Negative Keywords

Google ads have a really cool feature that allows you to add negative keywords. For a successful campaign, you need to ensure that your ad isn’t triggered for the wrong query. That negatively impacts the overall performance and strays you further from achieving your goals. Your budget is used unwisely every time your ads are triggered for the wrong keyword or an irrelevant keyword. Finding negative keywords is a part of the keyword generation process. You must carefully pick and choose the keywords that are similar but irrelevant to your goals.

4. Use Ad Extensions to Optimize Ad Value

Ad extensions are a very useful feature, especially when you’re running an awareness campaign. These ads have multiple CTAs, strengthening the value of the ad copy. You can gain more visibility with ad extensions since you cover more real estate at the SERP. You also open up more possibilities for traffic since you can target people interested in different things. There are different types of Ad extensions that you can use, like site link extensions, call-out extensions etc.

5. Write Good Ad Copies

The role of good content writing can never be appreciated enough. Writing an interesting ad copy is of paramount importance for a successful campaign. The copy needs to be engaging, informative, and worth the attention of a busy user. A lot of users tend to ignore search results that are marked “ad”. That being considered, you have to heavily rely on the words you put on the screens.

For further information on Google Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Activities under Amazon Account Management

Amazon account management is a service provided by Amazon and professionals in partnership with them. Such services can improve returns and increase visibility on Amazon. Selling on Amazon means being exposed to cut-throat competition and a lot of hustle to stay relevant. This process requires diligent and specific work on your Amazon account, which is better done by a professional. At BM Consulting, we provide state-of-the-art Amazon Account Management services that consist of the following activities.

1. Setting up Account

For any Amazon seller, the first process is setting up your account. A manager will take care of sorting you into a category and setting up your account accordingly. Whether you are a professional seller or an individual, you need to be perfectly placed to sell your product.

2. Brand Registry

The setting up of an account also requires you to get your brand registered with Amazon. It may seem like a bothering proposition for a retailer to go through such trouble, but for professional managers, it is an everyday process.

3. Product Listing

A manager’s job is to list your products in the right way to organize all your inventory online. This includes placing products in the right category and improving on a pre-existing listing.

4. Amazon SEO and Optimization

This activity involves inputting the right backend keywords and improving the listing that way. You will require increased visibility and have top-ranking keywords because keyword search is how most buyers navigate to product pages on Amazon. This also involves suggesting suitable titles, bullet points, and product descriptions to get maximum clicks.

5. Customer Relationship

Account management also involves the management of your customers. This means effective communication with a customer, providing excellent customer support, getting reviews and ratings from customers, and after-sales support. The best way to increase growth is to have happy customers! The happier your customers, the more you grow organically.

6. Managing Advertising on Amazon

Amazon presents sellers with the opportunity to get paid advertising on the platform. However, this process is very typical, with lots of optimization scope and making the most out of your budget. An Amazon account manager is adept at taking care of advertising. The process involved in advertising include…

  1. Product research
  2. Nearest competitor analysis
  3. Past history data analysis
  4. Understanding patterns
  5. Negative keyword research
  6. Category based structuring of campaign
  7. Portfolio creation
  8. Campaign creation
  9. Bids optimization
  10. Employing automation tool

7. FBA Creation

The most hectic part of the online selling process is the logistics and product delivery to the customer. The best part about being a seller on Amazon is applying for Fulfillment by Amazon (FBA), which makes the process extremely convenient. This way, the logistics of your shipments will be handled by Amazon. Applying for this benefit may require you to jump a few hurdles, but not when a professional account manager is playing on your team!

8. Coupon Creation, Promotions, and Buy Box

Small features on an Amazon product page could be contested and be hard to acquire, like the Amazon buy box. This is the button that allows your customers to buy a product directly, skipping steps in between. But the problem is that this privilege is hard to obtain. An Amazon account manager can take your account and product to good health and requirements, making it easy to obtain the buy box. Similarly, an account manager will also help you in creating promotional coupons etc., to improve sales.

9. Strategic Work

Selling online is a whole new aspect of business in itself. To excel at this, you will need expertise that is very specific to the medium. Amazon is a crowded marketplace, and the strategic input of an account manager can be the difference between being profitable or unnoticed. These strategies are required for pricing, placement, keyword research etc.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Why Amazon Sellers Require Account Management Services

Most modern retail businesses these days employ the convenience and widespread reach offered by the internet. The best way to do it is to sell on Amazon, an online marketplace that connects sellers to buyers and bridges the gap caused by geographical distances. The downside to selling on Amazon is the cut-throat competition! Such convenience invites masses, and having quality and diligence in terms of conducting business online is absolutely necessary.

To be an efficient and profitable seller on Amazon, you will require professional expertise that is provided by Amazon Account Management Service. Maintaining a healthy seller account is hard work, which sellers should leave to professionals with the right tools and knowledge to help you surpass the competition. This is the best way to reach more suitable audiences and sell more products!

A well-equipped Amazon selling partner will help you with a comprehensive approach towards visibility, customer handling, placement and enrichment of content, and other aspects that make you a better functioning Amazon seller. Here are the three things an account management service can help you with.

1. Scale your Business: Business is all about growing and expanding. Every seller’s goal on Amazon is to maximize sales and profits. With the right guidance and management, Amazon account management service helps you in achieving your goals faster!

2. Maximize Potential Value: There is many times competition to sell the same kind of product. A lot of the time, sellers are battling in the same space with Amazon itself! To create value requires doing everything not only right but smart on this platform.

3. Better Customer Support: Selling on Amazon presents its own set of challenges. While you focus on making better business decisions and enhancing your company, an Amazon selling partner can take care of the customers for you.

Amazon provides these Account Management services by experienced and knowledgeable Account Manager. There are different categories of services to choose from based on your requirements. Let’s take a look at these three different types of Amazon Account Managers.

1. Strategic Account Manager: This type of management service is a free account that gives sellers and managers data-based insights on scaling their business. Also beneficial for introducing new business opportunities and providing guidance on the best business practices based on category. Under this category, users are provided with year-long access. During this 1 year, sellers must maintain standards of the program threshold.

2. Time-Bound Account Management: this type of account management is also free and spans 3-6 months. This account management focuses on giving insights on best practices to grow and improve the important metrics that give you the best data to make business decisions. The service is currently extended by invitation and is limited to a selected number of sellers.

3. Amazon Business Advisory: This paid service provides you with a business intelligence-based management system that gives you strategic insights to scale up revenue. For this type of management, sellers get an experienced account manager from Amazon.

Many services come under a professional Amazon Account Manager. These processes like SEO, Enhanced Brand Content, Product Launch, etc., are required for your Amazon Seller Account. Partnering up with an experienced Amazon Selling Partner like BM Consulting is your best bet to increase sales! Contact us today to get a quotation.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Graphics vs Text: The Ins and Outs of Internet Content

In the age of information, consumption of content is the biggest medium. The entire world is interconnected like a grand hive-mind, and it is the content that serves as the neurological system for it. Whether you are reading a blog, going through your Instagram post, or learning about a new business through a website, the common factor is that you’d be interacting with them through graphical or textual content.

Nowadays, digital marketing is at its peak, and it’s only going up from here. In such a digital landscape, everybody wants to know which form of content is the king!

There is no one clear winner in this battle. The thoughtful text provides the information that a user is looking for or the publisher wants to convey. But when it comes to forming and sustaining interaction, it is seen in recent times that graphics have a bigger role!

You would find it easier to browse through an article with images in between short bursts of texts. These articles are easy to read because of the content, but it is the reading that you’re there for in the first place. There’s no denying that one isn’t more important than the other, and the two have to be cohesive.

Appealing to online content is about two things. Capturing attention and then presenting delight/relevant information to maintain the attention. According to science, vision trumps all senses, including touch. Although we interact with the text through vision, it is the style and aesthetics that keep us glued to our screen. This is why a well-written blog needs to be complemented with strong visual content. Pictures beat text in terms of turning heads every time.

Scientifically speaking, our brain finds reading more taxing. Not to say that we don’t enjoy reading as individuals, because the racks full of books in our bedroom would suggest otherwise. But, when we are not looking to read for the sake of reading, we’d rather not read.

Our brain processes text as multiple small images that we need to interpret. This is why graphics work marvelously in conjuncture with text. The human brain can process an image in 13 milliseconds. Reading text is like subjecting the brain to repetitive pictures because instead of looking at the entire image, we look at one word at a time.

Consider children who have a tough time getting used to reading. Their books are full of immersive and colorful images. This is why they learn quicker through such books at that age. Of course, as we grow up, our brains get advanced and better at retaining information.

But regardless of that, our brains can only retain 10% of textual information 3 days later. On the other hand, when you pair the same textual information with an image, it works much better, and the retention rate is 65%.

Depending on the type of information, the combination of text and graphics will vary. For example, in the education industry, the visual elements are more contextual. It saves time and increases productivity to up to 400%! In marketing communication, animated info-graphics, charts, illustrations, branded visuals, website design etc., come into play. For brands, even video content is vital.

Finally, a word for the content writers! Text is important. It cannot be stressed enough. Everything you know about anything in this modern age is conveyed to you through text. Even as you read this blog learning about the importance of graphics, you’re doing it through text!

Graphics may keep you engaged throughout a webpage, but it is the text that makes you come back. Textual content and the stylized way it gives you a brand’s true identity, standards, and care towards how they’re perceived. So the final verdict remains, Text and Graphics need to be working together well to get the message forward.

For further information on Internet Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********

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How to Effectively Combine Social Media and E-Commerce Business

Have you recently started your own E-commerce business? You’ve definitely taken a step in the right direction since the online presence of a business is both the present and the future! To make the most of these faculties available, you must make the most of social media and combine it with your E-commerce efforts. Let’s learn how!

There are very few ways to grow your customer base and increase awareness and sales online than social media. There are plenty of options available on more than just one channel to blow up your followers and increase visibility online.

So to make the most of the current services available, you must make use of more than Facebook. There are other social media channels such as Instagram, Twitter, and even YouTube! There is also lesser-used platform such as Reddit, Quora, Pinterest, etc.

There are several end goals that you can associate with your objectives of using social media. E-commerce sales are dependent on brand image, popularity, resonance with already existing customers, and many other factors. So based on that, first, you will need to define the objective. It could be…

  1. Driving traffic to your website and sell products from there. This would mean you are promoting your E-commerce destination.
  2. Selling directly on your social media platforms. The latest developments have made it possible to sell items on Facebook or Instagram directly.
  3. Setting up efficient communication with the customer base and establishing brand value. This communication needs to happen both before and after purchase to have a high rate of delighted and returning customers.
  4. Collecting data and insights from social media impressions and interpreting them for efficient marketing strategies.

Your approach to using social media doesn’t need to be exclusively for one reason. You could implement the above-stated reasons and combine them to see what works best for you. A combined approach to make your E-commerce and social media campaigns integrated is the best way to move forward.

The first step always is to establish this presence on every domain and keep an “always-on” strategy in place. This strategy is where you post relevant and engaging content on your platforms regularly. With this strategy in place, you will always have an already warm audience and better reach potential.

To have an effective “always-on” strategy in place, you will need…

  1. To define your objective first. This means what you mean to achieve with your strategy. Do you want people to know about your products and products alone? Or would you want them to know about your brand’s story too?
  2. Come up with a list of content forms. This could include informative creatives with images and text, blogs about related topics, and video content. Memes are also a good way to engage audiences.
  3. Make a social media calendar and plot all the content ideas corresponding with important dates where you could promote relevant content.

When it comes to integrating social media with your E-commerce, an “always-on” strategy helps your campaign efforts be more fruitful. But it is the campaign strategy that will get you your conversions and actual sales.

For a campaign strategy, you must employ targeted marketing and advertisements on various channels. Common content formats for E-commerce campaigns include…

  1. Influencer-generated content is something that can prove to be very valuable. Influencers are people on the internet with a huge presence and following. These people, depending on your niche, can boost your sales significantly. People are more likely to indulge with influencer advertisements than they are with social media ads.
  2. Carousel format content can feature various products in a swipe-next format, where you can boost your top-selling products with links to buy them.
  3. Video and image ads are always helpful in nurturing customers interested in your brand and eventually turn into paying customers.

There are ways to sell directly on social media these days. Instagram and Facebook shop features allow you to set up an e-commerce style storefront on your business pages and divert customers towards your products from thereon. Even Snapchat is trying to partner with Shopify and come up with a tool of their own.

It is very clear from all the information present here that selling any product online needs professional level use of social media for fruitful results. If your brand is looking to make things easy, it is best to partner with experts from BM Consulting. We combine our years of experience and industry-relevant knowledge in digital marketing with helping you be a better virtual merchant. Contact us for a quotation today!

For further information on E-Commerce & Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********

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Social Media Marketing Trends to Lookout for in 2021

Social media has become the most widely utilized medium of interaction for people to news, entertainment, and various kinds of mass communication. Social media is also responsible for delivering marketing content to the public, connecting sellers to buyers. With how quickly things change, adopting new trends can be a headache.

Businesses in any niche are required to be social media savvy to have an edge above their competition. Where most people lag is specialized expertise in the department. BM Consulting is one such company that can provide you with complete and updated social media marketing services.

There are the latest trends that every marketer should know about. So we present a list of the latest trends that have emerged in 2021, which every social media marketer should pay attention to.

1. Live Streams

The coronavirus pandemic made fan interaction a strictly home-based thing. This made a pre-existing live stream system an even more effective and used platform. People started conducting meetings over platforms like Zoom, Skype, and Google Meets. Even live concerts transformed into an activity for audiences sitting at home to enjoy, with artists making home setups and streaming the gig to the audiences at home.

There is a natural growth in the live streaming service user base, which every major social media platform has. Even the rise of Twitch, where live streaming of music and video games happens, was seen in terms of fans and user base. These platforms are also great sources to monetize traffic. Live QnA with fans, communication with fans, in general, has become a famous form of content.

2. Stories

Snapchat has been around for a long time. It introduced the format of disappearing full-screen story format. After existing for a long time, Snapchat spread the influence of the story format so that it has now been picked up by most famous social media platforms like Facebook, Messenger, and, of course, Instagram.

With more than 500 million regular users who use the stories feature, It has become a vital space to do well. You can put across an important message within seconds, and the chances of this reaching your audience is more than regular posts. It has also become a valid space for posting ads!

3. Social Commerce

Facebook and Instagram have been the first to adopt the shop feature on their platforms. Users can now shop for items on social media platforms as well. The social Media industry constantly adapts to new trends to enhance user experience. The Ecommerce boom in the COVID times didn’t go unnoticed and was capitalized on by social media companies. Brands must utilize and make the most of such a trend and put up a shop on their social media pages. It is extremely easy to set up and a great opportunity.

4. Augmented Reality

Snapchat gave the story format, but using quirky filters with Augmented Reality is also another cool trend picked up by other social media platforms. AR is even more readily accessible than VR (which is another rising trend) since it has no requirement for external equipment. AR experiences are great for the user since they are, in a way participating in making your commodity more famous. Many brands have gotten creative and made AR filters a part of their marketing campaigns, to good effect.

5. Purpose Driven Campaigning

People love to support their favorite causes. Social media has always been a space for people to support global causes and help with calamities worldwide. But recently, there has been enhanced focus on such issues because of the pandemic because of how much the entire world is suffering. Global empathy is at an all-time high, and brands are making sure to make the best of it! So you shouldn’t be left behind either.

These and many more social media trends are important for marketers to capitalize on. Things are only going to get better for digital marketers since it is the industry of tomorrow!

For further information on Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Basics of A+ Content in Amazon

Selling on Amazon has become one of the more effective sales channels for both sellers and vendors. The competition of selling on Amazon is cutthroat, so sellers must employ whatever tactics can improve their chances of sales. A+ Content is something that definitely gives you an edge over your competition.

It is a tool offered by Amazon that allows you to showcase your product and brand image with extravagance. With the A+ Content, you can put up images, videos, and enriched text that describes your product well.

However, there are some eligibility criteria that a seller must fulfill to be able to use A+ Content for advanced marketing. Sellers must be registered with Amazon’s Brand Registry. Also, Amazon’s managed selling programs have the function of adding A+ Content to the products.

Such services like Launchpad or Amazon Exclusives provide automatic access to their clients. Eligible sellers can add A+ Content to any ASIN that they own according to the GCID.

Limitations of Enhanced Content

There are 2 cases in which you can’t add A+ Content on your Amazon product pages.

  1. If a retail vendor has already put up A+ Content on the same product with a different ASIN, Amazon won’t allow you to add additional Content.
  2. Brand registry isn’t available for products in the media, video, digital, or books categories. For this reason, adding A+ Content to such products is also not applicable.

The Benefits of A+ Content

  1. Better Conversion Rates: These days, selling is all about visuals. Things that look good, sell better. The millions of customers browsing through N number of products on Amazon can be swayed into actually becoming paying customers through more graphic conviction. A+ Content can prove to be a great deciding factor for potential customers.
  2. Reduced Return Rate: With A+ Content on Amazon, a seller educates the customer deeply. So much space to talk about the product and the brand gives the customer a greater understanding of the product they are about to buy. When customers put in the time and effort before buying the product, they are less likely to return the products.
  3. Better Reviews: Consumers love to talk and give their feedback on the product pages. Potential customers who scroll through your product page and actually go through the A+ Content will most likely also look at the reviews. With great branding content, customers are impressed easily and tend to leave better customer reviews. After all, A+ Content is all about improving the customer’s experience.

How to Get the Most out of A+ Content

  1. Talk about the Differentiating Factors of your Product: Great business is all about problem-solving; you address a problem and present a solution. Content marketing is all about emphasizing these points. In your A+ Content, make sure to include all the relevant information about the product’s specifications, but more importantly, talk about how the product fits into the customer’s life. The additional real estate for texts and visuals is all you need to do a great job communicating with your market.
  2. Provide Product Details that Drive Purchase Decisions: There are thousands of products in similar categories. On an online marketplace as gigantic as Amazon, customers have all the choices they could ask for. What drives their purchase decisions is the small variations in details that make all the difference to an educated buyer. Try to enhance what you think are your product’s selling points and emphasize the points that drive purchase decisions.
  3. Simplify your Story: Just because you have more Content that you can generate doesn’t mean you have to fill the space with too much information. The point of A+ Content is to use text and visuals to simplify the communication between you and the customer. Break down the complexity that might revolve around the product and simplify the use of the product.

Restrictions and Rules of A+ Content

There are some specifics that you must follow to avoid your Content being rejected by Amazon.

  • Referencing your company as a seller or distributor or providing any company contact information
  • Mention of competitor products or seller authorization
  • Pricing or promotional information
  • Shipping detail information
  • Inclusion of copyright, trademark, or registered symbols
  • Boastful comments
  • Time-sensitive products (hard sales copy)
  • Customer reviews from Amazon or any other site
  • The editorial or third-party quotes from external sources (magazines, television shows, etc.)
  • Blurry or low-quality images
  • Lifestyle images not showing the product (except brand story photos)
  • Too many duplicates of the product images from the main image block
  • Warranties or guarantees
  • Attempts to mimic Amazon logos
  • Logos from other organizations
  • Links to other websites or (verbal) redirects to other sites (inside or outside of Amazon)
  • Grave grammatical or punctuation errors, misspelling, strings of all caps text
  • Abusive images
  • Criminal activity
  • Violations of category requirements or Selling on Amazon Policies
  • Content is written in languages other than the local marketplace language
  • Adult product content
  • Subjective language
  • Unverified claims, e.g. safety claims, energy-saving claims, drugs, beverages, food, health products
  • Images containing watermarks or unreadable text – font size must be greater than 16

If you are a seller or vendor on Amazon, there is no better way to improve your customer’s journey from being a wanderer on the internet to an actual buyer than by adding A+ Content to your product page. It is a sure-shot way to increase your chances of being a better-rated and more successful seller on Amazon.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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How to Win the Amazon Buy Box

The “Buy Box” button on Amazon product pages allows users to buy the product immediately. The two types of sellers on Amazon are Amazon themselves and third-party sellers that list their products on Amazon. The same product can be sold by various vendors online. When that happens, and a customer clicks the “Add to Cart” button, the vendor who has the Buy Box gets the sale.

The buy box provides the customer with an instant buying experience without caring about who they are buying from. In 2020, Amazon sold $386 billion worth of products, out of which $320 billion came from the buy box. So as an estimate, 83% of all sales on Amazon happen through the buy box.

The buy box rotates between vendors who meet the eligibility criteria and have competitive prices selling the same product. The buy box also considers things like the new condition of the product and location as well.

Amazon does share the buy box with third-party sellers, but it doesn’t do so usually. The lowest prices don’t guarantee the buy box since the price is not always the factor determining the buy box.

How it Works

The buy box is based on a tedious algorithm based on seller history, prices, location, and variables sold of the same product. All sellers of the same product are analyzed, and then the buy box is rewarded to the seller that Amazon deems to be the best buying option for the particular product. Earlier, Amazon awarded the buy box to a particular seller, but now it rotates between multiple eligible sellers.

Factors for Eligibility

Amazon doesn’t publicly disclose the metrics of the buy box, but there are obvious likely factors that can help you if you’re an Amazon seller looking to win the buy box. A few factors in the checklist that every Amazon seller must tick to be eligible for getting the buy box.

It is all, in essence, about the customer experience. Fulfilling these requirements should be the top priority of merchants looking to score the coveted buy box.

1. Fulfillment Method: Fulfilment is the most important factor considered when it comes to the buy box. Amazon is very stringent on providing their customers with premium fulfillment of deliveries, with same day and next day delivery options available for Prime subscribers.

There are 3 ways a merchant can deliver orders on Amazon; FBA (Fulfilment by Amazon), FBM (Fulfilment by Merchant), SFP (Seller-Fulfilled Prime).
For obvious reasons, Amazon prefers FBA because it controls the entire process, including warehousing and shipping.

But SFP is sometimes given more priority than even FBA because SFP sellers are merchants that can reach prime customers without taking up inventory space in Amazon warehouses.

2. Landed Price: Landed price refers to the final price paid by the customer, including shipping and taxes. Sellers must take these factors into account while pricing their products on Amazon. Sellers make the mistake of thinking that lower prices alone will get them the buy box.

It is an important point, but not the all-important one. So, pricing your products appropriately will get you one step closer to getting a buy box.

3. Shipping Time: time spent shipping the products is an important factor from eligibility for the buy box. Shipping is arranged in 4 different brackets, including 0-2 days, 3-7 days, 8-13 days, and 14 days or more. These shipping time brackets can be seen on the product page. If you can get your shipping time to be as low as possible, you’d be increasing the chances of getting the buy box.

4. Stock Availability: If you have found yourself eligible for the box and run out of product inventory, the buy button will automatically go to another merchant. Similarly, you must maintain strong stock levels to have a smooth possession of the buy box.

5. Order Defect Rate and Returns: If your product is constantly returned because of the defect and other reasons, your chances of getting the buy box will be thin. You have to make sure that your deliveries are on time and the product is free from damage.

A late delivery rate is also something you must keep in mind. The late shipment rate is the orders that reach after the mentioned delivery time bracket. Similarly, you must keep your Delivered-on time rate high.

6. Feedback Rating: Customer feedback is one of the most important sources of credibility. Amazon provides full transparency, with customers posting actual pictures of the product, enabling the user to compare them from the product images.

Nailing these factors and more is highly necessary to ensure good reviews from your customers. Also, encouraging your customers to review your product on Amazon will help you get the buy box since more reviews mean more credibility.

The Amazon Buy Button is a great tool to reflect customer validation and authenticity on Amazon. It is also a great way to make sure that customers buy from you over your competitors who sell the same product.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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