All posts by Kanhaiya Upadhyay

Voice search – the future feature for your website

Voice Search Optimisation

How do you feel when you use Google Now, Apple Siri or Windows Cortana voice search? Don’t you feel like you are using some super-advanced technology from the future that allows you to do a lot of things on your phone without having the need to touch it? In today’s world, natural language processing and voice search have advanced a lot and things have become very smooth. When it was first introduced in 2010, a user would literally have to call Google and then verbally enter the keywords after which he would receive a link that would take him to the result page of the relevant keywords. Companies have spent a lot of time and money over the years to perfect their voice recognition system and implement it on various devices. While most of these ‘digital assistants’ are used in smartphones, other devices such as speakers, cameras and even cars have started adopting this technology. This technology will gain even more ground over the next few years and will become an indispensable part of human life. Thus, it has become quite important for a business to improvise its website so that it can be equipped with voice search technology.

Below is a list of some easy ways which can help you do the Voice Search:

1. List your business online: Getting the business listed online in the business directories is very imperative for local businesses. This move prepares your website for voice search and allows the users to have a look at your website. Most of the users execute the voice search through Google Assistant or Siri, but the problem is that these assistants are not able to display the search results for local businesses. But what they do show is the online business listing on which you have listed your business. Thus, you can see how important it is to get your business listed online.

List your business online

2. Optimize for ‘Near Me’ search: Consider that a person sitting at home inputs the voice command “Where can I buy a jacket near me?”. If you own a clothing store and your business does not show on his search, then you are bound to lose a potential customer. According to research conducted by Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day and 34% who searched on computer/tablet did the same”. This shows that the ranking of your business in local search has a direct impact on your store traffic. Optimizing your website for local search will ensure that more users are able to see that you exist in the vicinity and will be able to take your services.

3. Make use of long-tail keywords: Whenever a user makes a voice search, it is generally more detailed. “Near me” searches are easy to determine and hence show quick results, however the long search strings which users input verbally are often not considered by a business. Long-tail keywords ensure better results in voice-powered searches because they have less competition, a lower bid for ranking and perform better on semantic search parameters.

4. Keep your website mobile-friendly: Since most of the users make use of their smartphones while operating voice assistants, it is necessary to keep your website mobile-friendly. Apart from this, most of the searches happen on the go which implies that people have less time to scroll through your website. Hence you must make sure that your website takes less time to load as every 1-second delay can bring down the conversion rate by 7%. Try to feature some interesting content along with short videos on your website which would help the visitor to find what they are looking for from your business.

5. Optimize your website for featured snippets: A ‘featured snippet’ includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL. This is an advanced Google SERP feature that gives a direct answer to the user and hence has many benefits. It helps to generate more organic traffic and makes your website more dominant than your competitors. In addition to this, the device reads the snippet back to the user whenever answering a search query in voice.

Recent technological progress has shown that voice search is the future of human-machine interaction. It has already set its foot into our daily life and will continue to become more intelligent, accurate and responsive. Thus, if you wish to sail in the same boat with the current technology and make progress then you need to adapt accordingly and modify your website with the voice search.

 

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Increasing your engagements on Facebook

Increasing your engagements on Facebook

Facebook is one of the leading platforms when it comes to social networking and advertising. Ever since its inception in 2004, Facebook users have grown by leaps and bounds, thus making this platform an important tool for marketing. Facebook allows a business to share images, videos as well as the necessary content required to boost the conversion rate. But for this to happen, users must actively engage with your Facebook posts and this engagement is usually in the form of likes, comments, and shares. Checking in to your location or tagging you in a post can also be considered as engagement. This type of engagement not only helps to increase your reach organically but also helps to promote your News Feed placement with the help of the Facebook Algorithm.

The following points offer you some tips to boost your Facebook engagement.

1. Know your audience: When you are looking for engagement on your posts, you need to pay attention to your audience’s wants and needs. Facebook Page Insights offers useful information about your audience which can be used to research and identify the type of content the audience responds to. This knowledge will help you to create more engaging content with which the audience can easily connect.

Know your audience on Facebook

2. Generate quality content: Facebook is a platform where people can share and re-share the posts they feel are worth reading. Hence it becomes important to create content which is worth sharing. Always try to put in some value into your content which would help the audience to connect with it. The content should be such that it gives the audience a reason to spread the word. So before posting your content on Facebook always ask yourself whether you feel like sharing it within your own network. If the answer is yes, then you can go ahead and post it on Facebook. For example, the FedEx Facebook Page is one of the best examples of quality and interactive content.

3. Implement timely posting: Finding the right posting time is an important factor to boost your engagement. If you can figure out the time when your fans are most likely online, it will help to increase the number of comments and shares on your Facebook posts. The best time for posting depends on various factors and varies from industry to industry. Start posting at least once a day so that it will help you understand what time works best for you. You can also experiment by posting on times that are outside typical business hours like late nights, early mornings and even weekends and public holidays. If you wish to generate more engagement, then always target the best time when the majority of your target audience is online.

4. Use creative and high-quality images: Sometimes, a good image is enough to convey your message rather than lengthy content. Facebook posts that include a photo increase the chances of people sharing or commenting on it by many folds. If you have a good quality camera, then try to take close-up shots of your product or customers. In case you do not have a camera, you can even click some quality images from your smartphone and post them online. Even stock photos are a great option in case you are not sure about your photography skills. There are a number of free stock photo sites where the professionals have clicked and uploaded high-quality images that you can use for your own good.

5. Ask questions: Asking questions is a good way to develop a healthy relationship with your existing as well as potential customers. An interesting question proves to be a great way to make people comment actively on your posts. You can even ask your followers about the type of content they would like to see in your News Feed. These questions act as a call to actions by attracting the attention of people and getting them to share their views. Some sample questions are as follows – Why do you [like our brand or event]?, Do you agree with [this statement, person, decision etc]?, What’s your favorite [product, delicacy, car, song, movie etc]?

It goes without saying that the higher the Facebook engagement, the better your reach. This type of engagement holds an important place in any business marketing strategy because it helps you to reach out to your target audience organically, without spending on paid advertisements. Thus you are able to attain your business goals of generating quality leads and increasing sales.

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7 Must-have Digital Marketing Tools to Help You Grow

7 Must-have Digital Marketing Tools to Help You Grow

Many businesses around the world have already started implementing various digital marketing techniques to acquire customers and boost their sales. Developing a solid online existence has now become a necessity for many. With different tools available in the market, you need to properly identify those which would help to grow your business.

Following is a list of 7 such tools that are a must-have if you wish to develop a successful digital marketing strategy:

1. Google Keyword Planner: This is a free Google Ads tool for new and experienced advertisers alike. This tool is like a workshop for building new Search Network campaigns and can be used to search for keywords and check how they perform. The Keyword Planner helps you to research and analyze the list of keywords for use in pay-per-click campaigns. You can take the help of this keyword planner to export information as well as import it elsewhere. This tool is ideal to generate traffic and improve the ranking of your website.

Google Keyword Planner

2. Google Analytics: This tool is a must-have for any digital marketer who is looking to grow his business. This tool is a web analytics service offered by Google that lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications. Google Analytics tool allows you to monitor your website performance, audience demographics, popular keywords, etc. By knowing the session duration, pages per session, bounce rate etc of the users, a business can modify its digital marketing strategy accordingly.

3. SumoMe: This is a WordPress plugin which offers a variety of tools to help you grow your email list. This plugin offers hundreds of ways to ask your website visitors for their email address in exchange for an offer from your side. SumoMe allows you to track the visitors’ behavior on your site and make adjustments accordingly. You can use their HeatMaps to see where people are clicking and Content Analytics to check where people stop reading.

4. Hootsuite: This is a social media management platform which allows you to schedule posts and check all of your social media accounts at one place. Hootsuite allows you to set up “streams” for scheduled messages, mentions, messages, posts, etc. This platform has been used by famous companies like Facebook, HBO, Virgin Group, Panasonic, etc.

5. Omnisend: This is an all-in-one e-commerce marketing automation platform that is built for e-commerce brands. This platform allows you to convert your visitors into customers, create personalized emails and automate your email marketing. You can reach your customers based on their actions via email, SMS, Web Push notifications or Facebook Messenger.

6. Bitly: This tool allows you to shorten any kind of link. It also allows you to remove or add some sort of branding. For example, a normal post link looks like “http://www.yoursite.com/how-to-learn-digital-marketing” and using Bitly, you can shorten the URL like this, “bit.ly/gag25b”. The short URL looks more professional than the long one and is also very easy to share. In addition to this, a unique Bitly link allows you to track your results with private weblink analytics.

7. Feedly: This is a news aggregator application for various web browsers and mobile devices running iOS and Android. This is also available as a cloud-based service and compiles news feed from various online sources for the user to customize and share with others. Feedly helps you to collect all of your favorite blogs at one place so you can scroll through them quickly. You get to know how many shares an article has received which helps you to identify the most popular article to share on social media.

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Why Blogging Is an Important Part of Digital Marketing?

Blogging Is an Important Part of Digital Marketing

Whether you are the owner of a small business firm or an established and well-known company, blogging forms an integral part of your online content marketing strategy. It is through these well-written and informative blogs that the visitors are able to gain in-depth knowledge about your company and the services that you have to offer. Blogs form an important medium to convert the visitors into your customers.

The four reasons mentioned below effectively highlight the importance of blogging in digital marketing:

1. Generating traffic: A productive digital marketing strategy always revolves around a company’s website. The more the number of people you are able to attract towards your website, the better the conversion rate. With the help of a blog, you can create relevant content for your visitors as well as existing customers. If you already have an account on social media platforms like Facebook, Twitter, LinkedIn etc then you can post links of your blog articles on these platforms with relevant visuals. This will ensure that your social media followers will scroll through your blogs which would indirectly help increase the conversion rate as well.

2. Improve SEO and SERP: An updated website is something which the Google, as well as your target audience will find worth looking at. Addition of new content to your website can also help you to improve your rankings on the Google Search Engine Results Page (SERP). Plus this also helps you to use specific keywords about your business or service which helps to boost your search keywords. Although it is very difficult to regularly update your static content i.e. your service or product pages, you can add some interesting new articles from your team members by getting them to share their experiences at events or you can even write about the latest trends in the industry.

Improve SEO and SERP

3. Bolster brand position: Detailed blogs are an excellent way of strengthening the image of your brand in the market. Posting new and informative content on your website not only shows your knowledge about the product but will also help to display your skills and services to potential customers. If you are a retailer then you can write about your products so that customers will visit your website and will make you their knowledge source before buying anything. In case you are in B2B, then you can post well-researched content about the services that you offer.

4. Improves customer engagement: Your prospective client would want to learn about your product in detail from your website and posting that required content is the best way to strengthen the connection with them. Blog posting helps you to directly engage with user queries and questions which otherwise are left unattended on the website. These questions help you to understand whether your customers are getting the information that they need from your blogs and also helps to know if your keywords are performing well.

When it comes to implementing a successful digital marketing strategy, there is no replacement for blogging. Building trust with your customer is an important pillar in growing your business. Quality content on your website displays how well-versed you are with your products and services as well as the market. It is very important to understand the need for a regular, interesting content vital to your website’s success and assigning the necessary resources to get it done effectively.

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Tips to design a user-friendly website for higher conversions

User Friendly Website

The website of a business is of paramount importance because it forms the base for successful conversions. According to research by Stanford University, 46.1% of people said that a website’s design is the main criteria to decide the credibility of a company. Any individual who would like to know about a particular business will definitely visit the website of that company at least once and will try to explore that particular business and the services it provides. If that particular website is not interactive or fails to have a user-friendly design, then it is bound to irritate the visitor, which might also result in the loss of conversion. Hence it becomes mandatory to make your website as creative as possible to increase the probability of getting more number of conversions for your business.

Here are a few tips that can help you to restructure your website and make it more productive:

1. Keep it short and simple: A website with a lot of content along with images and videos does not go easy on the eyes of the visitor and takes a lot of time to digest. But keeping a website simple and easy to read does not imply that you should limit the amount of content on your website. Simplicity can be achieved by getting rid of the unnecessary elements from your website and by making the overall website design less cluttered and more pleasing to the eyes. Apple is a good example of a simple yet effective website.

2. Use negative space effectively: The negative space is all the empty space between the various elements on your website like the space between header and content or space between two images. This also includes the spacing between paragraphs, sentences or letters on your website. Effective usage of the negative space will not only lead to a good-looking website but will also help to make it more readable and easy to understand.

3. Design mobile-friendly website: It is no surprise that people in today’s world make use of their mobile phones rather than desktops or laptops to browse through different websites and make online purchases. Thus it becomes necessary that a website design should be such that the entire layout of your website fits perfectly on the small screen of the mobile and it can be easily viewed from it. This will really help to increase the reach of your website and will in turn help to boost your conversion rate.

4. Make your CTA visible: The CTA button is the major factor that drives conversions on your website. The Call-To-Action (CTA) button should not be hidden somewhere where it is difficult to find at first glance. It needs to big and bright and should be at a location where people would be able to spot it in less than three seconds. Also, try to optimize it by using phrases like “Order Now” instead of “Checkout” or “Buy Now”.

Registration

5. Remove the requirement of registration: This is one of the most irritable parts of a website where the company requires the visitor to register before moving forward with purchase or enquiry. It is important to note that people generally do not spend a lot of time to browse through your website and if they get registration pop-ups in the little time that they do offer, they are bound to leave at that immediate instant. Thus you should ensure that you do not force registration on the visitor as it should be ideally kept optional.

Designing of a website is a lengthy process and requires frequent optimization as your business expands, and hence it should be done only after a detailed understanding of various aspects of a website layout, the target audience and your business goal. After all, it is your website that showcases how different you are from others and how your services would help the visitors.

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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Tips to increase your Google ranking organically

Tips to increase your Google ranking organically

With the advancements in the online industry, Google rankings have gained tremendous importance as they ensure the visibility of your business, product or service to the masses across the world. According to a study, the first page of Google receives 95% of web traffic while the remaining pages receive 5% or less. This difference has created the need for a better page ranking on Google and thus everyone is struggling day and night to keep their ranking significantly higher on the search engine results page (SERP). Search Engine Optimization (SEO) is carried out regularly by the businesses to improve the page ranking. However, people often fail to realize that SEO is a long going process and is not expected to bear fruit in the early stages. Fortunately, there are a few key points that you can start following early-on to increase ranking on Google SERP. These points are detailed below:

1.) Start from the basics: The first thing that has an impact on the ranking of your page is the user-friendliness of the website. A website should always be designed keeping in mind that it should be easy to navigate and should contain ample information about your business or service. If your website is difficult to understand for the viewers, then its ranking is sure to see a downfall. The website should be designed in a ‘mobile-friendly’ manner as well because the majority of the people prefer to surf the internet through their mobile.

2.) Understand the Google ranking algorithm: Google makes a number of changes to its ranking algorithm every year and most of these changes are not announced publicly. It is important to have an understanding of the Google ranking algorithm because it allows strategizing the SEO accordingly. There is a large database available which contains all the updates ever made by Google to this algorithm. It is wise to go through this information to avoid any obstacle in the SEO process.

3.) Maintain quality content: Content quality is one of the driving factors for achieving a longer duration of dwell time, which is the amount of time a visitor spends on your website. An interesting and error-free content not only makes the visitors stay on your website and gain an insight into your business but also increases their chances of returning to your website in the future. Websites that host quality and informative content have high chances of getting bookmarked, which positively affects the SEO ranking. In addition to this, you must also ensure that the content is original as duplicate and repetitive content tends to harm the page ranking.

Keyword research

4.) Keyword research: Keyword research is an essential element of any SEO strategy. If your audience is not able to find you then there is no use in spending on online advertising. You should be able to identify the keywords which your target audience will be using to get to you. There are different keyword search tools available that allow you to select the relevant keywords to improve your organic ranking. These keywords (including long-tail keywords) should be infused in your content in a very subtle manner so as to promote high-quality content.

5.) Frequently publish blogs: According to a study, businesses that frequently publish informative blogs on their website rank significantly higher on the SERPs than those who fail to do so. Not only does blogging help you to improve your ROI but also allows you to put more content about your business. This helps to attract a lot of visitors to your site and improve the engagement with your business, thus increasing the traffic that improves your page ranking.

There is no secret formula to soar to the top of the results page, but if you implement the above steps, you can eventually ensure that you achieve your desired spot.

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Do’s and dont’s for your Amazon product description pages

Amazon product description pages

Being the largest online retailer in the world, Amazon is of paramount importance when it comes to selling your products online. The Amazon product description page is the one on which the sellers list their products in order to make them visible to the customers. Writing apt product description for this page is very important as it not only helps to improve your ranking but also gets you the much-awaited conversions thereby boosting your overall sales. Following is a list of key points that you need to consider while writing your product description pages:

1.) Concentrate on selling product benefits: Whenever a customer searches for a specific product, he is interested in knowing the benefits of that product embedded with its features. Customers are more inclined towards knowing how they can inculcate that particular product in their daily lives so as to improve efficiency. Thus it is important that your product shows how it can solve a particular problem and prove to be helpful.

Concentrate on selling product benefits

2.) Write appropriate product titles: Product title is the first thing that a customer will notice while he is on your product description page. You should make sure that the title is up to the point and is not more than 200 characters as lengthy titles take up time to read and understand and hence are usually disliked by customers. For example: Amazon Brand – Solimo Non-stick Fry Pan, 24cm, (Induction and Gas compatible), Black. The title includes all the necessary keywords and thus has a high chance of turning up in relevant searches.

3.) Write accurate product description: Writing an appropriate and attractive product description is one of the important steps in making your product a best seller on Amazon. You must ensure that your product description is not full of keywords in an irrelevant manner. Further to this, Google is another search engine that helps in selling your product as customers directly input the search term on Google many times. Thus to ensure that your product ranks higher on the Amazon as well as Google you must include the main keyword at the beginning of your title and in your bullet points. After this is taken care of, make sure that you write your remaining product description as crisp and clear as possible to ensure customer attention. For example: Meet Fitbit Versaan all-day companion that helps you live your best life. Run your day with wireless payments, notifications, quick replies, apps, music, and 4+ day battery life. This lightweight, swim-proof watch empowers you to reach health and fitness goals with actionable insights, personalized guidance, on-screen workouts and more. Plus, wear it your way with fresh accessories and clock faces.

4.) Abide by Amazon guidelines for product description: Amazon has laid out a few guidelines to which the sellers need to adhere to in order to promote visibility and sales. These include rules like not using promotional language, no fancy formatting, no company or website promotions, etc. It is always better to follow these set of rules while doing your product listing as it can be disastrous if a successful listing is taken down without prior notice or even if your account is suspended due to some reason.

Your product description page plays an important role in enticing the customers hence it should be ensured that the page looks appealing as well as informative to everyone. The more presentable your product description page is to the customers, the greater are the chances of growing your sales.

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SIMPLE METHODS TO INCREASE SALES ON AMAZON

Increase Sales on Amazon

The boom in online shopping has led to fierce competition among the sellers on e-commerce portals like Amazon. Every seller is coming up with new ideas every time to not only stand out against millions of other merchants but also to boost his sales on Amazon. Getting buyer’s attention is of paramount importance since people will only be able to buy from you if your product listing is visible on the website. As there are many identical products with different brand names on the marketplace, buyers will not spend time searching through every page and will mostly buy the products that are listed on the first page of search results. Hence sellers need to implement innovative ideas to promote their brand and in turn improve its listing on Amazon.

Few methods are listed below which can help in improving the overall sales of your products:

1.) Optimize your listings: Buyers are able to find your listings only if you include popular and relevant keywords. Post these additions, your listing ranks higher on Amazon and chances of your product getting sold increase. By using Amazon Keyword Tool and Google Keyword Planner you can easily develop a list of relevant keywords to improve your listing.

2.) Try to win Buy Box: The Buy Box is the box which is on the right side of the product detail page on which customers can click to add the product to cart. Thus the Buy Box becomes a must-have feature for every seller. If they intend to boost their sales, then every seller must take efforts to meet the criteria to win the Buy Box.

3.) Improve product ratings: According to research, most of the buyers tend to make their decisions based on the ratings and reviews from other customers who have already purchased the product. A good number of positive reviews suggests that the product is very popular and a satisfied customer base. These ratings also prove to be a buying motivation for potential customers. Sellers should take utmost care to maintain positive ratings of their products as it helps to boost the ranking of the product on Amazon.

4.) Run Amazon advertising campaigns: Amazon advertising campaigns help you to get a detailed report about what people searched and how many among them purchased your product. This also helps in finding quality keywords for listing purpose. If done carefully, you can get relevant Amazon traffic which in turn will help boost sales.

amazon advertising

5.) Use Amazon FBA: Fulfillment by Amazon (FBA) is an easy way to increase your sells and most sellers nowadays opt for this method. This method enables you to send your inventory to Amazon and they take care of it from there. If one of your product sells, Amazon packs and ships your order to the customer. Seller only needs to pay for the storage and shipping costs and ensure that he is selling only his best products via FBA for profitability.

6.) Get feedback from the Customers: Last but not least, getting feedback from the customers is the most important thing that a seller should do on a regular basis. Customer feedback helps to understand if the concerned products are doing fine in the market. Negative feedback is also helpful as you get to know the product thoroughly and make the necessary changes to avoid the complications in the future. Evaluating customer feedback is one of those marketing techniques which should not be taken lightly by the sellers.

Who doesn’t want his product to be on the top of the list? With the above-mentioned ideas along with some hard work, sellers can easily boost their sales and improve their businesses.

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Answers to frequently asked questions about email marketing

Answers to frequently asked questions about email marketing

Writing an email is easy, but when these emails are specifically targeted towards marketing, then it becomes a pretty complicated task. Possibly one of the best methods to promote your product or service, email marketing has become the need of the hour. This marketing strategy proves to be a precise way to acquire customers, but only if it’s done properly and in a systematic way. Many people are still unaware of this strategy and have a lot of questions around it.

Below we have mentioned a few frequently asked questions about email marketing along with their answers. 

1.) How to build an email marketing strategy?

Answer: Email marketing allows you to reach many people at once thereby increasing the reach of your business or service. It is important that email marketers should remember their end goals and then prepare and execute a strategy around it. Then they should make sure that the goals which they have set are in line with the digital marketing strategy of their business.

2.) How to ensure that emails are read by the customers?

Answer: Since people receive a number of emails on a daily basis, it becomes a rare possibility that your email will be read by them. To ensure this, write some catchy subject line to your email and try to customize it according to your audience. An interesting subject line is more prone to attract people than a traditional line. Personalizing the subject line is another way to catch attention and has high chances of the email getting opened. Marketers should also ensure that the subject included in the email is short and easy to read, as no one wants to spend time going through piles of paragraphs.

3.) How many emails should be sent every month?

Answer: When it comes to email marketing, this question becomes very tricky as there is no preset value to the number of emails to be sent every month. Many businesses around the globe send between 4-5 emails every month. If you send too many emails, it is highly likely that they will not be opened, and if you send fewer emails, then customer engagement becomes a challenge. You should do some research on your target customer base and figure out which emails are giving you maximum returns and click-through.

4.) How to sell more using email marketing?

Answer: To ensure that your sales charts are uplifted because of email marketing, try to make the emails more attractive and informative. Try and showcase some testimonials or case studies which will help to build trust in your business. Include images in your email and make the most out of them to showcase your products. Another method to ensure engagement is to include Call to Action (CTA) in your emails and make sure they are relevant.

How to sell more using email marketing

5.) How to optimize email campaigns?

Answer: You can optimize your email campaigns by creating more opt-in opportunities for the customers like a newsletter sign up form. This will not only improve the quality of your emails but will also increase the number of visitors on your site. You can also send re-engagement emails to the leads that have gone cold to acquire their interest once again.

Emails are still used every day by successful professionals all over the world, but they will prefer to read only those emails that are worth their time. Email marketing is a very productive method to increase your conversion rate or to acquire leads if done properly. Since it is a vast concept, an in-depth understanding of this subject is of utmost importance before starting a full-fledged marketing campaign.

For any further information on Email Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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