All posts by Kanhaiya Upadhyay

Why sales have gone down

Why sales have gone down

Sometimes, sellers are doing just fine when all of a sudden, the sales start varying and dropping day by day.

Here are a few reasons why this happens. 

1. Losing the Buy Box

Most of the sales happen through the Buy Box, which is the best place for generating sales for all third-party sellers who want to be successful on Amazon. They must always aim to win the Buy Box on Amazon, which gets rotated between sellers that are deemed good enough to have it.
If you are the only person who sells the product on Amazon, then you will be fin, but if there are multiple sellers, you will be facing serious competition for the same Buy Box.
So, if you have lost the Buy Box, or it is being shared with different sellers, this can explain the reason as to why your sales have dropped all of a sudden.
If you want the Buy Box back, you must make sure that you have good software, and that you are competitively priced. Your feedback should always be positive and as engaging as possible.

2. Experiencing negative feedback

There are two ways for a person to leave their feedback on Amazon, one is for the seller (seller feedback) and the other is for the product they’ve purchased (product review).
If you are a private label seller then getting a 1-star product review can hinder your sales dramatically. Any bad seller feedback review is bad for your product. The moment you get negative feedback, you should examine the problem and find out where it is within Amazon’s feedback guidelines. If there is a problem with the shipping, then Amazon will remove this feedback, so that it doesn’t affect the product.
The other feedback can be removed by the customer if you work with them on the problem and solve any misunderstandings they had with the product/service. But, never force a seller into removing feedback.
Find out where you went wrong, and do whatever you can to regenerate sales.

3. Look up your product the way a customer does

You should always put yourself in the customer’s shoes and think the way they would. Check your product’s visibility, if your product is on page one or not, how your product is being displayed on the mobile. Check if you have listed your products with the correct keywords and that your images are updated and of the best quality.

4. Seasonal trend

Sometimes, based on what you sell, you may experience some months when your sales are slower than usual. Like sunglasses are bought more during summer instead of winters. It is good to keep track of when your figures escalate or fall so that you can identify any seasonal trends.

5. Ending a sales promotion

Sometimes, Amazon sellers decide to run promotions for the entire year in order to boost sales and product visibility. If your promotion has recently ended, then it might be the reason why your sales have gone down all of a sudden. This is why you should keep track of any campaign dates that you have in order to know when it ends and how it affects sales.

6. Check your campaigns

Many Amazon sellers use Amazon PPC ads in order to drive traffic to their product listings. Using an Amazon PPC campaign can directly affect your sales if your payment method gets denied or if your Amazon Sponsored Ad campaign comes to an end.

Conclusion
There will always come a time where your product will experience a drop in sales. However, you should ask yourself some questions, like what your competitors are doing, what your buyers are doing, how your prices are as compared to your competitors, and your reviews.
However, this slump is always temporary and along the year, this will even itself out.

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Understanding Amazon PPC ads

Today’s online portal for e-business and sales is very competitive and vast. Amazon pay-per-click (PPC) ads are an efficient method for brands to create awareness, improve visibility, and increase sales.

AMAZON PPC

Amazon Marketing Services (AMS) is Amazon’s advertising style provided to its sellers. It offers three kinds of PPC ads. They are headline search ads, sponsored product ads, and product display ads. These ads are all suitable for attracting customers and getting conversions done.

1.    Headline Search Ads

Headline Search ads get the most clicks among all the three types of PPC ads on Amazon. They build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.

How to create a headline search campaign

If you want to create a headline search campaign, you should start by choosing the most clickbait page of your ad. Shoppers click on this when they click on your ad. You can choose whichever Amazon Store page you want and you can also customize your own Amazon URL.

Then, you must choose your keywords which are used to target your customers. That way, if a customer clicks on your ad, he will be taken to your page and be given details about your products.

2. Sponsored Product Ads

Sponsored product ads are the most popular ones on Amazon as they bring in the highest amount of sales per click. They increase a product’s search visibility and bring more than usual people to your product details’ page. If you want to create a sponsored product campaign, you must choose the product you want to promote and add all the keywords which will help increase your product’s visibility. You can either do manual targeting, which includes selecting certain keywords for your ad or uses automatic targeting, where all your relevant keywords are targeted according to the product information. So, when a shopper looks for your keywords, your ad will pop up in the display if you win the Buy Box for that product.

3. Product Display Ads

Product display ads are becoming quite popular. These ads help to target shoppers who aren’t sure if they want to buy a product or not. They help in cross-selling and work extremely well for competition and give you a head start. These ads appear on product detail pages, customer review pages, the bottom of search results pages, and many other places. If you want to make a product display ad campaign, choose the product you want to promote and how you want to target customers. When someone clicks on your ad, they are taken to the product detail page.

4. Coupon Ads

If you have active Vendor Powered Coupons, then you can use the Product display ads to promote your products. These ads work just the way a regular product display and do, but the only difference is that they offer a coupon-specific creative. Amazon says that when you choose a product, there will be a notification about the availability of coupons. You can make a choice of advertising the coupon and view the ad before making the entire campaign live.

5. Deal Ads

Product display ads are also helpful when it comes to advertising deals with a limited amount of time. You will be presented the entire campaign process step by step. IT shows you the deals that can be used for promotion. They can be any Lightning or Savings and Sales deals which are under your vendor code. They should be approved and not to end within the next 72 hours.

The designs and logos for deal ads are auto-generated. They don’t have any custom headline or logo images. They show the type of deal, promotional price, and offer expiry date.

Conclusion

Amazon PPC ads help brands promote their pages in each stage. You can’t just set your campaign and forget about it. You need to change your ways, optimize things and target good keywords and products. Only that way, you will get good sales, convert shoppers to buyers and get good profits.

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Know the tips to increase sales and get optimum ROI on Amazon

If people want to open their own store online, there are various sites that can help with the same. It is a great way of starting something new. But, if you want to generate sales, you will have to do more than just setting up a store. You must know the best marketing tactics and how to make sales happen. Here are 6 ways you can increase sales and get optimum ROI on Amazon.


Know the tips to increase sales and get optimum ROI on Amazon

1. Get Paid Traffic

One of the best ways to generate better sales is through paid traffic. People have several misconceptions about the same; they think it is expensive. Some stories circulate around saying that people who spend a lot of money on such stuff, get nothing in return and have an inevitable loss. But, none of these is true. If you know the way to get the best deals, you will find that paid traffic is affordable and can take your business to the higher levels.

Those who fail with paid traffic seem to experience common mistakes. When you are running paid traffic campaigns, you should not put all your money on a single ad. Run multiple campaigns and have variations for them. You then drive traffic to each and check which ads bring you the best crowd.

2. Get people to trust you

Another way to increase sales is by getting people to trust you. People have to follow a process in order to buy a product before the actual transaction is made. When you increase the trust people have at every step of this process, conversions from shoppers to buyers will be more. You can add reviews of the products that are on display. This acts as proof regarding the product. You can also install a live chat option on your site, which acts as the best customer service. Testimonials and trust badges also gain the trust of the people in your product. They are for the last minute concerns people have before buying your product, and this might help in to eradicate them.

3. Have a simple Checkout process

There’s also the option of making your checkout process simpler. Instead of getting people to sign up, there should be an option to check out as a guest. This is less tiresome and easier as compared to other methods. You can also reduce the number of form fields that need to be filled. With some features like buttons, you can make their process simpler.

4. Use emails

In order to get more publicity and grow your e-commerce store, you can take up email marketing. If you want to do that, there are two ways of approaching the same.
You can have a list and market according to that. Or, you can make a completely new list. If you have the emails of all your customers, you can start without any hassle. However, if you don’t have a list, you must first create one, get people through paid traffic and conduct a giveaway. But, if you want to generate sales, you will have to follow some methods. You can resort to cross-selling, which is when you sell products that are complementary to what they have already bought. You must send your emails a week or two after someone has bought your product and then you can send them the complementary products’ promotion.

5. Show off your product as much as you can

The best way to improve sales is by showing off your product in a much better manner. People buy a product for its benefits, and you have to keep that in mind while you are marketing it. You can start by taking pictures of your products against a good background, preferably white. You can outsource the photography work to someone else if you can’t do it on your own. You can also take videos. Improve your product descriptions and align them in a proper manner. Highlight certain features of the product and emphasize them well enough to attract your customers.

There is also the process of upselling. You can also include an expensive product and add the ratings and reviews to it. Encourage and convince your customers to go for the expensive option and do it by providing discounts and deals on the same.

CONCLUSION

There are many ways you can market your product and gain plenty of sales. Whether you do it through paid traffic or email marketing, the options aren’t limited. The most important part is knowing your customer well, that helps in getting the most success out of a product. All we know is that at the end of the day, the customer should be happy and you must make good profits out of your products. That is what matters most.

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Do Amazon Sponsored Listing Ads Work?

Amazon is such a big deal now that people actually skip Google and start their online shopping searches directly on Amazon. Although Google still is the best search tool for inter-business purchases and services, Amazon is slowly overtaking the business and consumer market.

Do Amazon Sponsored Listing Ads Work

How this works for the advertiser

If you want to start an online company, the best way to meet your buyers are through Amazon. It is on the fast track for growth in the up and coming years, people get a wider opportunity for showcasing their product to everyone around the world.

Using Amazon Ads

Amazon is divided into several different advertising programs to chose from. But, the best is Amazon Sponsored Products. These ads are basically just image ads, which have only a major difference of appearing on search results right next to the searched products. Sponsored products can come on top of the rest of the results. The only difference between them and the non-sponsored results is the grey “Sponsored” tag which appears above the product title.

In order to create Amazon Sponsored Products ad, you need to select keywords. Whenever someone will search for those keywords, your ad will show up. You have to pay only for the clicks you receive on your ad. Whenever someone clicks on your Sponsored Product Ad, they will be directly sent to your page, which would be that of your Amazon product detail page.

It is noted that when people look up something on Google, they are just browsing for solutions and products. But, when they begin the search on Amazon, it means that the person is more prepared to make a purchase.

How to Build Your Amazon Ad

1. You must have an active seller account on Amazon.
2. You must have active product listings in any of Amazon’s product categories.
3. You must have the Buy Box. It is a box on Amazon product detail page where customers can start making purchases by adding items to their shopping carts.

Adding Keywords and Bidding

Amazon sponsored products use keywords to bring the crowd to your ads. You can choose automatic targeting where Amazon chooses the keywords for you, or you can choose manual targeting where you get to choose your own keywords. There are 3 types of keyword matching, which are broad, phrase and exact.

Reporting

Amazon will also provide advertisers with data that need to have regarding searches for keywords. It includes which kinds of search terms are popular with the customers and are giving the best performance, and it also tells you which keywords you should otherwise add in order to refine the performance of your campaigns.

The search terms report for every keyword will include data regarding Campaign, Ad group, Impressions, Clicks, Click thru rate, Cost per click, Conversions/number of orders placed, SKU for the sale and many more.

Money Matters

Although Amazon is just becoming a part of the advertising game and hasn’t been around for more than five years, the number of advertisers seeking space on that platform is increasing day by day. If compared to Google, there is a lower cost-per-click for advertisers of products on Amazon. Amazon uses past performance and sales on Amazon in order to determine the position, sponsored content and gain consumer attention. You can use sponsored content to help push your listing to the top of the search results.

When to start

If you have a product that you need to sell, you can consider using Amazon as a platform and using Amazon sponsored products ads. If you get in the business early, at a lower cost-per-click, you will have a chance to promote new products on top of the Amazon search.

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Know How to Win the Amazon Buy Box

Amazon is the biggest marketplace on the digital platform, one may call it ‘the marketplace’ which rules the e-commerce world on the internet. Sellers and buyers flock the website, alike and if you are a seller on the Amazon, you must be aware you are not the only seller for the particular product type; there are about hundreds of sellers of similar product type. So, imagine the competition.

Amazon BUY BOX race

 

What can one do to beat the competition and move ahead in the number game? Well, Amazon comes ahead to solve this universal problem so that the sellers do not have to face problems on the website. Amazon gives its sellers many opportunities to have a better reach and visibility(provided, they are paid) and sell their wares and products at competitive pricing and profits.

One such sponsored ad facility that Amazon provides its sellers is the ‘Buy Box’. For all those unaware what a Buy Box is, it is the section that appears on the right-hand side of the product information page that allows the buyers to either move the chosen product to their cart or make a purchase instantly.

Why Buy Box?

Buy Box is, invariably, a pivotal tool for the sellers who are looking to sell their products and get higher profits using the Amazon marketplace. When a buyer moves the products from the product information page to his or her cart, they are planning to buy from a single seller, thereby, turning this into buy box winning for the seller.  And the seller is the buy box winner if the buyer makes an instant purchase by clicking the ‘Buy Now’ button.

Since every seller has to comply with Amazon’s rules and policies, getting a place in the Buy Box is a clear indication that the seller is associated with Amazon’s policies. Buy Box, in simpler words, can either make or break the sales of the seller.

Who is eligible to get the Buy Box?

Anyone who has subscribed to the professional sponsored tools provided by the Amazon and is in compliance with Amazon’s policies is eligible to get the Buy Box on Amazon.

How to win the Buy Box?

Everyone speculates about the theory behind the Buy Box when, in reality, no one is really sure about the behind-the-scenes of the tool. Everyone wants to win the Buy Box but not everyone can do so. We have listed a few ways using which you can win the coveted Buy Box.

  • Pricing is the key factor 

Price of a product is what pulls the buyers more than the quality, or the features(granted they are important, but not so much as the price). Having competitive pricing on Amazon will help you in moving one step closer to winning the Buy Box. Keep up with the competitive pricing and also, keeping a check on the rivals’ pricing will help in keeping your pricing in control.

  • Maintain the sellers’ rating

Sellers’ rating on Amazon is of critical importance which has a great impact on your winning the Buy Box. Speedy and efficient delivery, pricing, customer feedback and response, customer care, redressal to the grievances and most importantly, building a good reputation in the minds of the customers is what will help you in increasing the sellers’ ratings and in turn, increase your chances of winning the Buy Box. 

  • Keep the Order Defect Rate at the minimum

More the complaints and negative feedback from your buyers, lesser is the chance of you winning the Buy Box. Forget winning, you might lose the eligibility of the Buy Box on the whole if the ODR reaches 1%. This requires minimum to nil mistakes on your part and better customer satisfaction ratio.

However, one important factor to keep in mind is that nothing is stable and secure in the field of e-commerce platform and one mantra cannot work for everyone alike. Similarly, with the Buy Box, there are many uncertainties surrounding it. Simply keep up your good work, product quality, pricing, customer rapport, and fewer mistakes and you will have better chances of winning the Buy Box.

 

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How to give keywords in Amazon

Amazon is a search engine and it is comparatively easier than Google to rank for certain keywords. But if you repeat the keywords, it does not count as it is just stuffing your character. It provides a very simple platform where sellers can provide customers with all the relevant data for the empty fields, which makes it very easy to implement any changes.

How to give keywords in AMAZON

How Amazon Search Terms are used

You can find products on Amazon only if they contain all the search terms a user enters during their product finding time. On Amazon, keyword optimization is much different than other search engines. You need to make sure that your product contains all the search terms a user enters for the search query and equip them with a lot of relevant search terms.
You can now use Amazon’s backend search fields by including all relevant search terms.

Prioritize certain keywords

Amazon has made changes in the character restrictions for Seller Central backend search fields. You can only use 249 characters in the backend search fields. The spaces, commas, and hyphens are included in the character count.
You need to start prioritizing a list of most relevant keywords for your product. In order to cover different keyword combinations, you need not to reuse any keywords. Make everything as unique as you can.
You should want your listing to be as relevant as possible so that your visibility, sales and overall rank in the search results grow. There are three main things you need to optimize for:
1. Visibility
2. Relevance
3. Conversions
You want the customers to see, click and buy your product. This is how it will happen.

Saving characters in Seller Central backend search fields

Your Amazon product should contain certain elements such as:
Brand name
Product line
Key feature
Product type
Colour
Size
Packaging/Quantity

In order to save space when entering Amazon search terms into the back end of Seller Central, you can avoid repetitions by using hyphenated keywords.

You also don’t need to differentiate between singular and plural forms because both get included in the search automatically.

There is no distinction made between the upper case letters and lower case letters.

Filler words and stop words are not included either, and exclamation marks should be avoided because it will only appear in a search query if exactly looked up that way.

In order to separate keywords, you should stick to just using single spaces as commas are not required and all they do is take up valuable character space.

All the keywords and key phrases that are not important enough to be a part of your title, bullets, or product description should fall into the Search Terms section in the back-end.

There are certain keyword research tools for you to check out and use them in order to increase your rankings.

Sonar – it is a free Amazon keyword research tool which helps you find all the important keywords you need to rank your product. Sonar will automatically provide a search volume estimate with the best keyword recommendations.

Merchant Words –They collect searches from Amazon shoppers which allows them to quickly find out the trends and what the customers actually want.

We know now that Amazon’ s search engine algorithm works in a certain way and that you must be smart when it comes to putting keywords. Using these techniques, you can rank higher and get more conversions than you would have gotten had you not followed this procedure.

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Know How You Can Sell Products That Don’t Sell

SALES DOWN ON AMAZON

Every product listed on any of the e-commerce websites is for selling but is that what is happening in reality? Nope, not really. Great products are not selling. Now, Why don’t the products that are of great quality and purpose not sell? Pricing, presentation, and placement may be a few reasons being the reason behind their failure to sell.

Non sold items become a liability for the e-store sellers and become a dead stock and in most cases, the sellers have to clear the stock in the way of sale or discounts, which indirectly, hurts their business. In fact, the current scenario is such that even the low-priced stuff and on discount are not sold either. They remain on the stocks for more than six months period.

Items often listed in discounts and sale have an invisible sign saying ‘not sold first time on display’ or ‘defected and discounted’.Such is the mentality of people who prefer buying stuff from a new product line rather than from the ‘discount’ list.

Firstly, it is important t understand why the particular high-quality product was moved to the clearance stock. Well, not having them advertised or shown off might be the main reason for a no-show. Adding a new product and the customers not being informed, will not the product on its own. The customers need to be informed and an interest needs to be created in order to sell.

Any e-retailer, big or small, has to take some important steps in order to sell their products and prevent their products from going into clearance stock. Here we have listed a few ways they can sell products that don’t sell.

  • Offers that attract and compel to buy

When a product is not selling despite being good, it is time to consider offering a few incentives and offers that will prompt the buyers to make the purchase. Offering the product as ‘buy one plus one’ and increasing the sales by selling two products combination at a price lesser than the original price. This will help in increasing the sales volume and clearing the dead stocks.

Another offer that can be made is adding another fast-selling similar product and selling both items as a combined deal. This will attract the buyers and help in selling the product that you want to sell.

  • Present comparisons

Any buyer in any part of the world has the fascination with a comparative pricing and features and attributes. If an e-retailer presents his or her products alongside another product with a higher pricing or lesser features and attributes, the buyers are more likely to go with the product which is comparatively lower in cost or has higher features and usability.

  • One time deals

Anything that is scarce and is for a limited period is always fast selling and in high demand. Create ‘limited period’ deals or ‘one-time’ deals that will pike the interest of the buyers and attract them to make an instant purchase.

  • Create scarcity

Again the principle of creating scarcity for a product will have an effect on the buyers and help in selling your product. It is often seen that products that are available anytime have a lesser selling rate. words like ‘Limited quantity available’ or ‘Offer till stock lasts’ tell the buyers that the product is in high demand, which inversely increases the demand of the product.

  • Check on your pricing

Most often products with too high or too low pricing don’t sell. High priced items may not sell as they are not affordable by many and low priced items may be a sign of low quality and low demand for the product. Thereby, having the correct pricing is of vital importance in making sure your products sell and also, earn your profits.

  • Provide complete information about the product

Lack of proper and complete information relating the product may be the reason for it not selling. Educating the buyers regarding the product, its benefits and uses will help them select your product over others in a similar category.

The bottom line is that the sellers need to be induced to buy your products and you need to come up with strategies that will prompt them to buy your product.

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How One Can Make Use of Amazon’s Marketing to Their Advantage

Grow your business on Amazon

Amazon is simply the biggest and the best e-tailer marketplace over the internet. What’s more, it shifts the burden and responsibility of bringing in the traffic (who are serious buyers) to your product listings. It also boasts of the highest conversion rate compared to other e-commerce sites, says about 15%. This happens since most of the traffic comes with the mindset of buying and the intent is clear since they start looking for the product they want or need immediately instead of simply browsing through the pages (this constitutes about 10% of the total traffic on Amazon).

For the purpose of driving the traffic to your page, you also need to optimize and take advantage of the various marketing tools especially launched by Amazon, both for the benefit of the buyers and the sellers.

Here are a few tips on how you can optimize on the strategies that will help in higher conversions.

  • The Title is what attracts the buyer

Think from the viewpoint of the buyers and you will see that the title is the most important element on your product detail page which is the first thing that will catch the buyers’ attention and pike their interest to come and view your product. Having a catchy title is a must but optimizing on the title by inserting a couple of keywords is what will do the trick.

This will help in better ranking for your product when the search is made. Keep in mind that your title should contain the
– brand name
– special features and characteristics
– product’s name

The main intent of creating a title should be to educate the buyers about your product before they visit the products’ page. In order to get the best possible title, sellers can make use of various tools like the Simple Keyword Inspector, Merchant Words, and Google Keyword Planner. Also, Amazon will recommend the best-suited title for you.

  • Images say it all

Catchy and attractive images will attract the buyers to view your products and also create an interest in their minds regarding visiting your product listing page. Images and pictures that have an emotional quotient work better than anything else. Thus, use HD images for your product listing page.

However, there are certain rules regarding image usage that sellers on Amazon have to follow. Amazon allows only images of the products clicked with a white background since they believe that the images with white background work better than any other images. Also, the image cannot have pictures of accessories that are not accompanied with the product as they can be misleading and misinterpreted.

Invest time, effort and money in getting the best shots of your products, from various angles, special features and product in action in order to attract more buyers.

  • Sponsored Products ads

Amazon offers its sellers some of the most amazing marketing tools that they can avail and optimize in order to increase the traffic to their page and also, subsequently increase the sales. The Sponsored Products ads are the PPC version initiated by Amazon that is product based instead of merchant-based.

The program is created to benefit the sellers where they get to choose the product they want to display, throw in the keywords, have an attractive title and pay the cost only when a visitor clicks on the ad link. The product appears when the buyer keys in the keywords during the search. The buyers are directed to the listing page upon their clicking on the product link.

  • Amazon advertising help

Amazon has rolled out a few marketing strategies that help vendors in attracting more visitors and increasing their sales volumes like the Display ads, Video ads, Sponsored Products ads, Buy Box and more. Their expertise in the e-commerce field gives them an edge over their competitors and gives them in-depth knowledge of how to lure the customers and keep them engaged and have a higher conversion rate and Amazon comes forth to help the sellers and vendors in gaining traffic and business.

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How does bidding work – Amazon Sponsored Ad

How does bidding work - Amazon Sponsored Ad

When you bid for your Amazon campaigns, it can almost be considered a perfect science. In Amazon, the seller bids on the search terms. The one with the highest bid and a quality ad, wins. When a customer searches that term, your ad will show up and you won’t have to pay for that ad until the customer clicks on it.

When a seller begins an Amazon PPC campaign, they are usually confused about their starting bid. The best way to start is by an incredibly high AcoS, using the Inch-Up Method. Once you start bidding, you will have enough data. In the Amazon Product Ads Program, instead of paying a revenue amount of share, the pay per click and then you get the same amount of traffic on your site as a traditional shopping engine works. It converts very well and their CPC is the highest.

How to optimize your bids in a new sponsor product campaign ad 

Most sellers choose one of the two methods for bidding, which actually depends on finding the smallest bid you need to get the most information possible. Now, there are two different strategies, them being Fast and Sloppy, and the other one is called the Inch-UpMethod.

In the Fast and Sloppy method, the strategy that is used involves bidding aggressively. Overshooting prices and then lowering it is also done. It’s still pretty huge on Amazon. When you use this process for a few months, you will end up with a lot of areas where you overspent, and what you should have done instead.

The better strategy is using the Inch-Up Method. The way that good PPC optimization works is to find the smallest bid and get the most information. With a small bid, you can get a keyword you are not sure about and don’t know how it will perform. In the start, it goes from zero clicks to more conversions by the end of the week. The same conversions that you pay more for in the Fast and Sloppy method, you pay less at the Inch-Up Method.

The Inch-Up Method Helps Avoid Over-Spending

This method helps you save your money. You will have to constantly overshoot, repeating the process of hundreds of keywords that you are going to probably use for search terms. You will have to brainstorm many strategies in order to get the right keywords to make better conversions. This method helps you find the smallest bid which gives you the most information. Once you get your conversions, you know where to bid. You know how to increase your AcoS and how to get better profitability. So, you know when and how to bid aggressively. This process is slow, but it saves a lot of money when you use and throw hundreds and thousands of keywords in the course of a year.

You are always bidding on keywords, remember that. It doesn’t matter if you choose Automatic or Manual, it is all for keywords. With Automatic, you don’t get to know the number of keywords that are generated for your campaign. The only thing you get to set is the amount you have to pay for Amazon. It is not recommended unless you have an unlimited budget, so you must always choose wise words and bid only as much as your budget allows you too.

The higher your bid is, the better your ad real estate will be. But, if there is a tie between the winning bid of an Automatic and Manual, Manual will get the prime real estate. So, you should always go with Automatic if you don’t know what keywords you need to use, or what did you have to make in order to get profits and make your business succeed, since it is probably your first time doing something like this.

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Sales from organic listings or from clicks on sponsored ads

Sales from organic or sponsored Ads on Amazon

Amazon Sponsored Products ads are one of the most powerful tools used for driving sales for Amazon sellers. These ads are pay-per-click (PPC) ads that drive traffic to Amazon product detail pages. They are based on certain keywords that drive traffic to a desired product detail page that exists within the Amazon platform.

Sponsored Products ads can appear in Amazon categories such as Appliances, Arts, Crafts, & Sewing, Automotive, Baby, Beauty, Cell phones and accessories, Clothing and accessories, Collectibles, Computers, Electronics-Audio/Video, Electronics-Mobile, Fine art, Grocery and gourmet food, Health and personal care, Home and kitchen, Industrial and scientific, Luggage, Movies and TV, Music, Musical instruments, Office products, Outdoors, Patio, lawn, and garden, Pet suppliers, Shoes, Software, Sports, Tools and home improvement, Toys and games, Video games and Watches.

How to Build Amazon Sponsored Products Ads

There are two ways to make your campaigns using Sponsored Products: Automatic Targeting and Manual Targeting. While Automatic Targeting allows you to skip the process of selecting keywords, it also gives a lesser amount of control as compared to Manual Targeting. Manual Targeting allows you to identify the keywords for searches.

1. Start with Automatic Campaigns

With Automatic campaigns, Amazon targets your ads to all relevant customer searches depending on your product information. You must select the best keywords for your products. By bidding on the right keywords you can improve your page sales rank and organic listings. You should always analyze the customer search term data in order to make strategic decisions and know which keywords to bid on.

2. Keywords from Amazon Search Terms Report

Amazon Search Terms Report provided sellers with data regarding the statistics of the customers, including impressions, clicks, sales that each search term received. Now, with the changes, you can see that the words are converting well but Amazon does not tell us which SKU it is associated with it. This has made it difficult for sellers to identify which keywords work for which products.
3. Campaign Structure:

You should build your campaign structure with only 1 SKU per ad group. This increases the precision of bid adjustments and keyword harvests.

4. Choose a Quality Keyword

You should always look at the raw data while analysing your Search Term Report in Sponsored Products. You will find information through:
Order Numbers
Product Sales
Clicks per keyword

5. Manual Campaigns

You must build your Manual Campaigns by adding the SKU to bid on each keyword. Keyword harvesting will remain a continuous process as there always occur shifts in the market, including seasonal trends.

6. Select Your Keyword Match Types

When you create a keyword in Campaign Manager, you should always specify your match type. It lets you fine-tune which search terms are working and which appear on your ads. There are three types of keywords: broad match (offers broad traffic exposure), phrase match (search terms contains the exact phrase), and exact match (exactly match the keyword in order), from which you can select one.

7. Generate a Competitive Bidding Strategy

Once you’ve selected your keywords, you need to bid on them and use them for as long as your campaigns are running.

8. Use Negative Keywords

You must identify which keywords are posing negatively on your product and get rid of them from your ad campaign. By doing this, you refine the performance of your Sponsored Products campaigns.

Conclusion

Your success on Amazon depends on how you strategize and make SKU adjustments and optimizations. You must analyse your consumer and product data. With the immensely increasing competition on Amazon Sponsored Products, you will be able to get a hands-on strategy. 

 

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