All posts by Aarti

About Aarti

Currently, working as in-house content writer for the company as well as its esteemed clientele. Have rich experience of 15 years and above. In this span of work as a Freelance Copywriter have written Web content, Blogs, Articles, People Profile, Company Profile and Press Releases. For me the ultimate is to be a good human being, to able to connect to my fellow human beings. Only if one gives, beyond one’s best, can one hope to reach somewhere and I feel I’ve just begun. I feel I’m reborn and ready to start afresh. Thus leading a content life, I believe, “I am a millionaire, rich in love, sincerity and compassion. Most important, I am me.”

Key Elements for Viral Content

Going viral is quite possibly the fastest, most cost effective method to publicize your business on a grand scale and pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.
The beauty of a viral YouTube video when combined with a tweet and mass media is bound to give your brand the leverage to make a memorable impression on a huge audience within a short time.

But the big question is
• How do you do it?
• What makes something go viral in the first place?

Below are the few elements to in to account while posting viral content

viral content

1. Keep It Simple

Your message should be simple but compelling enough for the viewers. Keep it real without an ounce of excess flab. Get your brand out there… in a good way.

• High quality content is the key.

• Touch your audience’s hearts, souls or nerve endings.

2. Keep it real

There’s no need to pretty up your product or fake your viewers out. If you’re into Digital Marketing, for instance, just let the world know that you exist and that you’ve got the best darn team to provide you service not only in town but possibly on the planet.

Relevant also helps. If you can pull it together to relate to a current event, an issue in your industry or a popular trend that will help but you’ve still got to ensure it’s relevant to your audience.

3. Reach Out

Tailor your message to your audience. Make sure to use language, images and, of course, a medium that your intended customers will relate to.

4. Show that you care

Project that you share the same view of the world as your audience. Connect to common ecological or social concerns. So the themes of saving money or creating jobs are likely to resonate with your public. Keep the mood positive, even inspirational, and the chances of being liked or forwarded increase.

5. Give freebies

Offer something in return for your viewers’ or readers’ time and attention. Insert tips and instructions, discounts or freebies and solid news updates associated with your particular business.

6. Make it easy for potential customers to reach you.

Make sure that they can get to your online assets including websites, blogs and social networks.

All said and done there is no guarantee to get success. There is no way of predicting with 100% certainty what will go viral and what will merely make your viewer’s happy. As well as content, timing and sheer luck play a role in going viral. But that’s the beauty of viral; some of the best come from a crazy list of ideas, quickly thought up.

If at first you don’t succeed, it’s quick and simple to try again with a different approach. Get geared to promote and release it today and if you are lucky it could go viral for months from now. So think contagious and go viral.

Try our Inbound marketing service for viral marketing

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Roll out Newsletters for Online Marketing

Ideal way to maintain continuous contact and attract customers

One of the most important tasks for all business is to maintain continuous contact with its customers. Businesses across are working hard at developing a strategy to attract new customers and retaining existing clients. It is crucial to successful marketing to run a newsletter program with a solid audience. It is the latest trend in the corporate world. Companies are largely transforming a passive blog into a pro-active newsletter program, which ideally is a logical step.

Make it an interesting read

Newsletter Marketing

Img Src: shopify

Email newsletters come in all shapes and sizes and companies mostly issue a monthly or quarterly newsletter targeting their customers and the public in general. Whilst the publication of a newsletter is seen as an important marketing tool, the idea may however backfire if the contents offer a tedious reading. Your email newsletter’s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Companies work at making the newsletter interesting for the readers, compiling informative articles with rather vivid glimpses of achievements, offerings and intentions.

Structure an effective email newsletter, whether you’re starting from scratch or revamping your current email newsletter strategy. Measure your email newsletter. See what you’ve changed to see what works and what doesn’t for your particular audience. Test even the smallest elements to see what people prefer.

Publish to create awareness

A company that regularly publishes newsletter gets the unique experience of getting to know customers and, more importantly, give them a chance to get to know your organization. Newsletters can help you increase the coverage of your target audience.

Add value to your services

By placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe. People get a good idea of how it would be to deal with you, or to buy your products, and are compelled to find out more. Regardless of your goal, it’s easy to slip into the promotional mindset when putting together an email newsletter. But being over-promotional is one of the biggest no-no’s while creating an email newsletter. A newsletter requires an investment of time, and possibly some capital, but the return on that investment can be substantial.

Position your brand.

Create the best first impression about your products or services on your newsletter. After several issues of your newsletter you can begin to learn what is of interest to your audience. It is easy to monitor which articles are being read by keeping tabs on which links are clicked. In future issues, be sure to include topics that are heavily read. Moreover issuing newsletters to your customers and prospects is a low-cost method of communication, leaving more options to market your product and services by advertising or other promotional activities.

Educate prospects 

To get repeat business from former clients who used your services or bought your products. A newsletter that provides prospective clients with valuable information helps them make better decisions, allows you to demonstrate your expertise, and provides a mechanism for staying in touch with them until they are ready to hire you.

Moreover, newsletters can help you generate word-of-mouth referrals.  A good newsletter might be shared online with an average of three other people.

Helps to establish expertise and credibility 

Your writing helps prospects see you as the expert you are. It serves as a networking tool and helps you reach out to other professionals. You can interview them for an article, conduct a survey, and ask them to write an article, or ask permission to put them on your mailing list.

Provide content for, and traffic to, your web site. 

Your newsletter can drive traffic to your website or blog and can be re-used as content on your web site or blog, generating additional traffic from search engines and social media.

If you want to grow your business, a newsletter is one of the most highly leveraged marketing activities you can do.People check Emails on a daily basis or at least on a weekly basis. So, if you have the capability of attracting your subscriber and make him open your mail, you almost have got some success.

So what are you waiting for? Get started with your business online today. Roll out a newsletter with optimum efficiency.

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Benefit of Facebook Ads for Your Business

Benefit of Facebook Ads for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do… Test out and find out firsthand if the returns justify the investment.

Facebook Ads

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached smartphone users: Millions of facebook users access facebook via smartphones worldwide every single day. This potentially increases your audience outreach across varied platforms.

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

  1. MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: are visible on a user’s news feed. The ads appear and blend seamlessly into a news feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

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Enhance the Exposure of Your Contributing Posts

If you intend to contribute posts on LinkedIn and as a Business you surely do not want your posts to get wasted. Of course you would want your posts to generate the right audience to read your articles. Moreover now with LinkedIn allows everyone the ability to publish articles, the biggest challenge remains is to sustain your articles viewership.

We with continued intensive learning have understood the process of publishing articles on LinkedIn. We make your publishing process more worthy with useful tips to follow:

content marketingWrite attention grabbing headlines as they matter a lot

On an average, 5 times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted 90% of your money. Write content that resonate with your connections, followers, and target audience.

A well written headline is the one that generates emotion and that targets an audience. It is the best hook you can have to get someone to STOP and read your article. Make it catchy, and remember that your potential readers are overwhelmed with distractions. Good headlines tap into your target audience’s self-interest.

When you learn the importance of good headlines, you’re sure to get the eyeballs rolling. Remember, generic and confusing headlines don’t tend to entice the readers at all.

Write content that resonate with your connections, followers, and target audience. Write content that resonate with your connections, followers, and target audience.

Grip your audience with a compelling picture at the top.

Avoid generic clip art photos, because they don’t work. People over the time have moved from blogs to microblogs and now to multimedia microblogs. The only direction to go is to communicate with pictures. With Instagram you can communicate purely with images. Sometimes words aren’t even necessary. It is far better to use one of your own photos, or to find a really creative image on Flickr. The simpler your image, there are better chances of audience getting involved. Pictures are really small when shown as a link to potential readers.

Proof your article to check on typos and poor grammar.

Typo errors and poor grammar are the fastest ways to scare readers away. It suggests you can’t think clearly. Posts published with typo and grammatical errors   do not do any good to you, instead it spoils your reputation. If at all you don’t have time to proof your articles, it’s better to stop posting them.

Do not scare from sharing, use other sites to optimum level and draw attention to your post

Use Twitter, Slideshare and Google+ to drive readers to your LinkedIn articles. LinkedIn alone will not drive all the traffic, you need to publish and share on other networks too to drive the desired results. Once people start reading and sharing your piece, readership will grow on its own. However post only through relevant LinkedIn Groups and remember tolimit sharing to 1 or 2 groups, so your post isn’t perceived as spam because if no one ever notices your article, it will die a slow and lonely death.

Be subtle in your promotions, restrain from self-promotion.

Try to offer enough information so that people know what you do, but not so much that people tend to shy away from you as you sound and represent self like a slimy car salesman, eager to generate sales. Maintain a delicate balance. Remember, posts that are overly promotional may lose exposure. Avoid LinkedIn pitches, people tend to avoid these people like plague.

Engage yourself to share posts by others

Before you ask others to share your articles, you should to engage with other members by liking and sharing their posts. There are thousands of ways to help others; try as many as you can.

 

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Infographics – A Better Way of Marketing

Marketing online has now become crucial for any business or brand, especially the ones whose most transactions are online or have their business base setup on the internet. Most of them fight over what is the best strategy for advertising. One of the most recent and attractive method for marketing is to use Infographics in your online campaign.

What is an Infographic?
infographic-toolAlthough the term Infographic may sound really complicated, it simply is a word combined of two words “information” and “graphical presentation”. Infographics are graphic visual representation of information, data or knowledge with the intent to present complex information quickly and clearly. Therefore, it is –
• A data rich visualization of a story or a thesis
• An effective way to learn and understand various concepts
• A best way to build brand recognition.
Why Infographic?
It has been observed that a good quality inforgraphic are read 30 times more than plain text and the online traffic steers easily towards publishers who post Infographics than those who don’t. Inforaphics easily go viral and drives customers to your brand; here are a few reasons why-
• People love facts, figures and statistics. Thus, adding inforgraphics can make your campaign addictive and compelling.
• It helps in brand building if the subject matter mixes well with your marketing goals.
• People love to go through content which are visually represented, thus your product will have a better chance of being noticed.
• Because of catchy titles and quirky images, Infographics easily go viral and increase your potential customer base.
• It is a good way to increase your Search Engine Optimization, since, Google’s search engine algorithm work well with Infographics, you are sure to bump up your website’s ranking.
• Large amount of data becomes understandable, easy and interesting.
• One of the most important gains is that it helps cater the audiences who have less time and low-attention span.
How to effectively use Infographic?
The money spent on Infographic should be able to give you lucrative results, and thus, you need to know how you can create the perfect Infographic-
• Choose a quirky, interesting and catchy topic or title.
• Include facts, figures and diversity of sources and statistics.
• Make people engage with your company and brand.
• Promote your Infographic via social media. It will help your brand and infographic go viral
• Minimize the textual content and avoid plain or white background.
• Notify a number of blogs and websites to promote your Infographic and keep on the shares coming.
Infographics may become the new buzz in the town, with the increase of its use. There are millions of blogs written every day, with the use of infographic, you could publicize yourself on various social networking and blogging websites, with millions of shares on social media platform.
Now that you have all the knowledge you need on Infographic, what are you waiting for? Be ready to go viral on the next campaign.

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LinkedIn : Source of New Business and Career Opportunities

LinkedIn is a network of over 12 million members who have a strong focus on business. LinkedInStatistics have proven that LinkedIn has 3 times better visitors and the lead conversion rate is far better than Twitter and Facebook.

It is vital for every business big or small to have a profile on LinkedIn. If your business is not currently on Linkedin, you should seriously consider building a profile on LinkedIn soon.

If you are about to make your first profile on LinkedIn, send an email to ( XYZ) .Put “Invitation to LinkedIn Please” in the subject line, and your name in the body of the message. We at B M Consulting will try to oblige within 24 hours.

Understanding LinkedIn in simpler terms, It is social connect network for people with a strong bent of mind for business. It doesn’t require a lot of personal time, because there is no requirement to join groups. However in the beginning you have to look for people to join your network. Once people have 35 or more connections, they seem to reach a tipping point where the usefulness of those connections becomes apparent. To have 20 connections is to join the top 25%. Once people get 30 or 35 connections they seem to take off, and it becomes easier and easier to make new connections as people start to flow into your network.

Increasing your LinkedIn engagement could be a crucial move for your career or your brands presence. Sure, you won’t generate as much traffic from LinkedIn in contrast to other social sites, but its audience tends to be businesses, which implies each LinkedIn visitor is likely to be worth more money.

Here are several suggestions you can follow to grow your profile presence on LinkedIn

  • Regularly post in the morning on weekdays between Monday through Friday

  • Remember, Image posts have a 98% higher comment rate.

  • To enhance you’re linked in engagement rate, you should do minimum 20 posts a month.

  • On an average a user spends 17 minutes on the site per visit, and with that type of attention it is easy to see why LinkedIn is so important.

Leverage your profile presence, ask for recommendations

You will notice on many LinkedIn pages that people have recommendations. In the great majority of cases the people making the recommendation have been asked to write that statement, and may have joined LinkedIn to do exactly that. So first; if you know members of LinkedIn who know you well, by all means ask them if they could write a recommendation for you. You don’t need to publish all the recommendations written, and you can ask for a recommendation to be re-written.

Check the person’s profile who gave the recommendation

Very often the LinkedIn Profile page of that person is minimal; this clearly is an evidence of a “jacked up” recommendation. On the other hand if the person behind the recommendation has a full profile and many contacts, someone who is active online, the recommendation can be read with more confidence. 

But no matter how you manage to create new articles, get involved. The faster you start to build your list of followers, the better prepared you will be as LinkedIn’s publishing program grows and becomes an even better source of new business and career opportunities.

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Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.

cheap_client

 

  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

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Website Trends 2015

112Web Marketing has grown tremendously in the past few years. In the short span of time, it has proved its worth and a lot of innovations were introduced. Web developers tried to make the best of every opportunity that was offered by the internet. Some of the few trends to follow are –

  • Responsive Design
    Not a trend per say, but responsive design is more on the lines of efficiency. With the increasing use of smartphones and tablets, web developers and business owners have understood the value of having mobile friendly websites and applications. It helps to view the websites without any glitch. Every time a web developer is making a new design, he should consider the different devices it will be used on.
Web Trends 2014

Web Trends

  • Custom Typography
    It has been a growing trend, and makes your website and web advertisements stand out from the crowd. It makes your content look attractive, catchy and fresh. Because of this growing trend, web browsers have come up with many services to use beautiful, custom typography.
  • Video Usage
    One of the newest trend is to use product videos, video storytelling and video background in creating a web presence. With high speed internet, it goes well with potential customers and adds an authenticity to your brand. Moreover, the customer does not have to read heaps of content to know about your product.
  • Social Media Marketing
    Online store owners and traditional store owners have understood that web marketing is pre-requisite or any business and simply advertisement won’t do. In this year, we have seen a growth in social media marketing with businesses trying to promote their brand on every social platform, creating blogs and hosting contests online. Social blogging websites and media websites like WordPress and Pinterest have been one of the major sources of customers for online stores and are continuing to create an impact on their loyal viewers. Youtube has also proved to a major contribution to web marketing, with many brands promoting their commercials on their websites as well as on the videos youtube account holders upload, and also by starting their own brand channels.
  • Image-Centric Content
    Infographics example

    Infographics example


    The best example of this is Infographics. Many viewers do not wish to read heaps of content and that is where Inforgraphics saves the day. Web marketing newest trend is Infographic where lengthy and boring content can be shortened in a crisp manner into an image which is quirky, catchy, informative and interesting.

These are a few trends that dominated web marketing in 2014 and will continue to dominate in the coming years. With so many trends being followed by businesses and web developers, it becomes needless to say how web presence can impact a business. It’s a whole new world today, what could work a year ago may not be in vogue right now. Internet usage has increases and online shopping trends have gone off the charts. Thus, the competition between businesses is not only limited to having the better product but also to have a strong web presence.11112

With a billion of citizens of the world using the internet right now, think of how many will be looking and wondering at your advertisement in some social media website and wondering how good it might be. This is how web presence can influence the world.

So Stop wondering and think of the newest trend you ought to follow. Happy Marketing!

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How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

images (1)

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

 

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

 

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

 

 

 

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Mobile Websites- Your Key to Success

Ad Targeting

Ad Targeting

Take a stroll outside, and by just one look you will find out that at least the next 10 people you see will be glued to their phones. This is how the world is today, and all the businesses should prepare themselves to tackle to an audience, whose most of their work get done through their phones.

With the introduction of various mobile operating systems, mobiles have become easier to use and people prefer to do their tasks on phones rather than going through the trouble of using a laptop or a computer. This is enough for any business to understand, that having a website to promote your brand is not enough. You need to have a website that is mobile friendly and easily facilitates to mobile browsing.

Ask yourself one question, “Why would my customers and my business want a mobile friendly website?” This will surely make you think of the reasons why your website should be more mobile responsive.

  • There is a splendid growth in mobile internet users. The mobile audience is already skyrocketing, and with various mobile internet plans, people using mobile internet are increasing on a daily basis. Thus you should be aware of how much of consumers you will be able to cater by having a mobile responsive website.
Mobile Strategy

Mobile Strategy

  • A single website can be accessed by various devices and giving consumers a smooth transition from viewing your website on tablets to that on a desktop computer. If a business website is mobile friendly, it will be easier to use the same website on laptops as well as smartphones, thus if a potential customer wants to share your work across people who use different devices, the whole process will be more sooth and simple.
  • Any business’ website wants Search Engine Optimization and thus they plan out a campaign regarding the same. Having one website which is responsive all across the devices will make the task much simpler for the business and will also cut down the cost of the campaign.
  • There is a lot of competition out there for any business operating in any industry. Rather than imitating your competitors, you should be more innovative with your website. Launching a mobile website is not enough; you can always plan a strategy to introduce a mobile app to boost your online sales. It will not only increase your mobile brand marketing but also boost your profit.
  • A poor mobile website will disinterest your potential consumers in your brand, since it won’t work well with them. A mobile friendly website will steer more customer towards your brand and will also help in promoting your social media campaigns.
  • With a mobile friendly website and app, your customers will always remain updated about your new products, sales, incentives etc. Thus, creating fresh sales and brand image for you.
  • Moreover setting up a mobile website is inexpensive and simple. If you know how your website should be presented, it can easily be created without denting your marketing budget.

The reasons are many and the opportunity is fresh, a mobile responsive website only means more profit for you. So, contact your website developer for the perfect mobile website now.

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