Amazon is the world’s biggest internet retailer. It presents an excellent opportunity for sellers to gain good profits and customers. Here are six methods to learn how to enhance your sales and get better rankings on Amazon –
1. Get Reviews from Customers
Customer reviews matter the most in the world of online shopping. People trust customer reviews more than the product itself. Personal recommendations and customer reviews are just as important.
You need to think beyond the obvious and find reviews with media involved. Reviews that include videos or a product picture can be of great help. If you know someone who bought the product, get them to review it.
Most of the Amazon buyers fail to review the product that they buy. You can use Feedback Five to get more feedback. It also helps get rid of negative comments.
2. Give your products away for free
This does not have a good impact in short term, but it highly benefits in long-term. If you want your products to be displayed, you need to get good reviews and in plenty. You can offer your customers a 99% discount code in exchange for a review. This instantly improves your Amazon ranking and helps customers to think of you the next time they go online shopping. This also gains you some reasonable amount of goodwill. This way, if they want an item in the future, your products will be the one they will search for.
3. Improve your SEO
Amazon looks at everything from seller rating, price, and keywords in the product’s title.
When it comes to the product title, you have a character limit of 500 characters. In this, you can include as many keywords as possible. This ensures that your product is visible. According to Amazon, you should also add brand, description, material, colour, size, and quantity. You can use the Amazon Keyword Tool, which helps you find keywords and they are from 1-10. Amazon offers a keyword field to include any keywords that you have already used in the product title. But only five keywords are allowed, so make your pick.
4. Stay competitive to get the Buy Box
Most sellers avoid Amazon as it is very competitive. According to Amazon, not only is availability, fulfilment and customer experience important but also pricing to win the buy box. There is various software that checks your competitiveness such as FeedVisor or teikametrics. These help you gain more benefits when a competitor is out of stock with a certain product. Your repricer will gain attraction and it will ensure maximum profit.
5. Give many Discounts
Discounts are important to gain customers. All they are ever looking for is a good deal. So, if you want to convert visitors to customers, this is what you will have to do. By offering daily deals and discounts, you can land yourself on #1 for your product’s category. This also gives you a good spot in Amazon’s home page under “Hot Deals” and “New & Noteworthy” categories. This gives you tremendous exposure and generates great amounts of traffic to your product. And not only does it benefit your discounted priced products but also makes the customers buy your full priced products.
6. Marketing outside of Amazon
Having communications through emails and direct calls drive people away from Amazon. This is strictly prohibited, but this does not mean that you cannot lead people to your store through smart marketing. You can achieve this through writing articles, blogs, social media, and whatnot. It is free via WordPress so you can get your niche content posted there for free. Websites like Hubpages are great places to write articles about your products and you can also add links that will lead the customers back to your store. In the end, you can attach a coupon in the bottom of your packaging so that you can include some customer retaining abilities. Some tactics like one time promotions and free shipping encourage people to order again.
Now, these are a few ways to ensure that you know how to do effective sales and gain good rankings, exposure, and profits through smart stuff.