If you’re an online retailer who is considering his SEO strategy, you are more likely think about optimizing for Google Search. Since Google Search is the most popular search engine in the world, this makes complete sense. When you look at the online market, Amazon is just as important.
For various brands and retailers, Amazon is the first choice. This is because the majority of shoppers visit Amazon first when conducting product searches.
Several retailers achieve a huge spot on Amazon, and Internet Retailers lists. Merchants give Amazon detailed product descriptions, high-quality images and videos, competitive pricing and great customer service.
Hence, your ranking on Amazon can play a major role in how successful your company becomes, online and offline. For that, we need to understand how Amazon ranks are separate from Google and other traditional search engines. There are two types of rank to consider – Traditional Search Rank and Buy Box.
Traditional Search Rank
With the help of this, your product appears when someone searches for a related keyword.
The Buy Box
This is what makes Amazon different. The Buy Box is a box on the product’s detail page. Customers click on it to add an item to their shopping cart. When various sellers are offering the same item, you need to be different and compete to appear there. If you aren’t able to win the Buy Box, people will have to find your product through Traditional Search method and seek out your specific offer. Not many brand owners have difficulty winning the Buy Box for their products, but it is an important achievement for retailers.
1. Price competitively
Price is a top factor that is considered by Amazon when they are awarding the Buy Box. This price includes shipping. You can’t just lower the price of your product and increase shipping cost; it won’t fool Amazon. Some retailers use a product re-pricer, which is a kind of software that automatically changes the price based on the competition that they receive.
2. Maintain a positive selling history
How you have sold items before impacts not only your ability to win the Buy Box, but also your search rank. This will keep your customers happy and deliver good quality products on time. A few tips to make that happen:
- You must respond to customer complaints fast and solve their problems quickly.
- Provide fast, efficient shipping.
- Keep inventory accurate.
- Keep your order defect rate below 1%, late ship rate less than 4% and your pre-fulfilment cancel rate below 2.5%.
- Seek reviews.
3. Increase sales
The more you sell, the higher you rank. In the same manner, the more likely you are to win the Buy Box. By lowering prices for a brief period of time and selling unique products for less competition makes it easier to win the Buy Box and rank well in search.
4. Provide thorough product information
When the similarities between all products are uncanny, the product with the most details wins. The main factor is how you keep your title. You must use all available space to include maximum details. Use deep categorization. Use all five keyword fields. Try avoiding words that are already in the title. Incorporate alternate spellings, synonyms, nicknames and related search terms to make a more elaborate search.
5. Offer Prime
When customers filter out non-Prime items, those products don’t have a chance to show up in the results. This is a very significant problem because the subscribers outnumber non-Prime Amazon users.
As you try to become a part of the world’s largest virtual department store, you must remember that the sellers who succeed on Amazon are the ones who know Amazon’s rules extremely well. If you play accordingly and surpass their standards, you have a high chance of getting more exposure and success.