Monthly Archives: September 2021

Activities under Amazon Account Management

Amazon account management is a service provided by Amazon and professionals in partnership with them. Such services can improve returns and increase visibility on Amazon. Selling on Amazon means being exposed to cut-throat competition and a lot of hustle to stay relevant. This process requires diligent and specific work on your Amazon account, which is better done by a professional. At BM Consulting, we provide state-of-the-art Amazon Account Management services that consist of the following activities.

1. Setting up Account

For any Amazon seller, the first process is setting up your account. A manager will take care of sorting you into a category and setting up your account accordingly. Whether you are a professional seller or an individual, you need to be perfectly placed to sell your product.

2. Brand Registry

The setting up of an account also requires you to get your brand registered with Amazon. It may seem like a bothering proposition for a retailer to go through such trouble, but for professional managers, it is an everyday process.

3. Product Listing

A manager’s job is to list your products in the right way to organize all your inventory online. This includes placing products in the right category and improving on a pre-existing listing.

4. Amazon SEO and Optimization

This activity involves inputting the right backend keywords and improving the listing that way. You will require increased visibility and have top-ranking keywords because keyword search is how most buyers navigate to product pages on Amazon. This also involves suggesting suitable titles, bullet points, and product descriptions to get maximum clicks.

5. Customer Relationship

Account management also involves the management of your customers. This means effective communication with a customer, providing excellent customer support, getting reviews and ratings from customers, and after-sales support. The best way to increase growth is to have happy customers! The happier your customers, the more you grow organically.

6. Managing Advertising on Amazon

Amazon presents sellers with the opportunity to get paid advertising on the platform. However, this process is very typical, with lots of optimization scope and making the most out of your budget. An Amazon account manager is adept at taking care of advertising. The process involved in advertising include…

  1. Product research
  2. Nearest competitor analysis
  3. Past history data analysis
  4. Understanding patterns
  5. Negative keyword research
  6. Category based structuring of campaign
  7. Portfolio creation
  8. Campaign creation
  9. Bids optimization
  10. Employing automation tool

7. FBA Creation

The most hectic part of the online selling process is the logistics and product delivery to the customer. The best part about being a seller on Amazon is applying for Fulfillment by Amazon (FBA), which makes the process extremely convenient. This way, the logistics of your shipments will be handled by Amazon. Applying for this benefit may require you to jump a few hurdles, but not when a professional account manager is playing on your team!

8. Coupon Creation, Promotions, and Buy Box

Small features on an Amazon product page could be contested and be hard to acquire, like the Amazon buy box. This is the button that allows your customers to buy a product directly, skipping steps in between. But the problem is that this privilege is hard to obtain. An Amazon account manager can take your account and product to good health and requirements, making it easy to obtain the buy box. Similarly, an account manager will also help you in creating promotional coupons etc., to improve sales.

9. Strategic Work

Selling online is a whole new aspect of business in itself. To excel at this, you will need expertise that is very specific to the medium. Amazon is a crowded marketplace, and the strategic input of an account manager can be the difference between being profitable or unnoticed. These strategies are required for pricing, placement, keyword research etc.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Why Amazon Sellers Require Account Management Services

Most modern retail businesses these days employ the convenience and widespread reach offered by the internet. The best way to do it is to sell on Amazon, an online marketplace that connects sellers to buyers and bridges the gap caused by geographical distances. The downside to selling on Amazon is the cut-throat competition! Such convenience invites masses, and having quality and diligence in terms of conducting business online is absolutely necessary.

To be an efficient and profitable seller on Amazon, you will require professional expertise that is provided by Amazon Account Management Service. Maintaining a healthy seller account is hard work, which sellers should leave to professionals with the right tools and knowledge to help you surpass the competition. This is the best way to reach more suitable audiences and sell more products!

A well-equipped Amazon selling partner will help you with a comprehensive approach towards visibility, customer handling, placement and enrichment of content, and other aspects that make you a better functioning Amazon seller. Here are the three things an account management service can help you with.

1. Scale your Business: Business is all about growing and expanding. Every seller’s goal on Amazon is to maximize sales and profits. With the right guidance and management, Amazon account management service helps you in achieving your goals faster!

2. Maximize Potential Value: There is many times competition to sell the same kind of product. A lot of the time, sellers are battling in the same space with Amazon itself! To create value requires doing everything not only right but smart on this platform.

3. Better Customer Support: Selling on Amazon presents its own set of challenges. While you focus on making better business decisions and enhancing your company, an Amazon selling partner can take care of the customers for you.

Amazon provides these Account Management services by experienced and knowledgeable Account Manager. There are different categories of services to choose from based on your requirements. Let’s take a look at these three different types of Amazon Account Managers.

1. Strategic Account Manager: This type of management service is a free account that gives sellers and managers data-based insights on scaling their business. Also beneficial for introducing new business opportunities and providing guidance on the best business practices based on category. Under this category, users are provided with year-long access. During this 1 year, sellers must maintain standards of the program threshold.

2. Time-Bound Account Management: this type of account management is also free and spans 3-6 months. This account management focuses on giving insights on best practices to grow and improve the important metrics that give you the best data to make business decisions. The service is currently extended by invitation and is limited to a selected number of sellers.

3. Amazon Business Advisory: This paid service provides you with a business intelligence-based management system that gives you strategic insights to scale up revenue. For this type of management, sellers get an experienced account manager from Amazon.

Many services come under a professional Amazon Account Manager. These processes like SEO, Enhanced Brand Content, Product Launch, etc., are required for your Amazon Seller Account. Partnering up with an experienced Amazon Selling Partner like BM Consulting is your best bet to increase sales! Contact us today to get a quotation.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Graphics vs Text: The Ins and Outs of Internet Content

In the age of information, consumption of content is the biggest medium. The entire world is interconnected like a grand hive-mind, and it is the content that serves as the neurological system for it. Whether you are reading a blog, going through your Instagram post, or learning about a new business through a website, the common factor is that you’d be interacting with them through graphical or textual content.

Nowadays, digital marketing is at its peak, and it’s only going up from here. In such a digital landscape, everybody wants to know which form of content is the king!

There is no one clear winner in this battle. The thoughtful text provides the information that a user is looking for or the publisher wants to convey. But when it comes to forming and sustaining interaction, it is seen in recent times that graphics have a bigger role!

You would find it easier to browse through an article with images in between short bursts of texts. These articles are easy to read because of the content, but it is the reading that you’re there for in the first place. There’s no denying that one isn’t more important than the other, and the two have to be cohesive.

Appealing to online content is about two things. Capturing attention and then presenting delight/relevant information to maintain the attention. According to science, vision trumps all senses, including touch. Although we interact with the text through vision, it is the style and aesthetics that keep us glued to our screen. This is why a well-written blog needs to be complemented with strong visual content. Pictures beat text in terms of turning heads every time.

Scientifically speaking, our brain finds reading more taxing. Not to say that we don’t enjoy reading as individuals, because the racks full of books in our bedroom would suggest otherwise. But, when we are not looking to read for the sake of reading, we’d rather not read.

Our brain processes text as multiple small images that we need to interpret. This is why graphics work marvelously in conjuncture with text. The human brain can process an image in 13 milliseconds. Reading text is like subjecting the brain to repetitive pictures because instead of looking at the entire image, we look at one word at a time.

Consider children who have a tough time getting used to reading. Their books are full of immersive and colorful images. This is why they learn quicker through such books at that age. Of course, as we grow up, our brains get advanced and better at retaining information.

But regardless of that, our brains can only retain 10% of textual information 3 days later. On the other hand, when you pair the same textual information with an image, it works much better, and the retention rate is 65%.

Depending on the type of information, the combination of text and graphics will vary. For example, in the education industry, the visual elements are more contextual. It saves time and increases productivity to up to 400%! In marketing communication, animated info-graphics, charts, illustrations, branded visuals, website design etc., come into play. For brands, even video content is vital.

Finally, a word for the content writers! Text is important. It cannot be stressed enough. Everything you know about anything in this modern age is conveyed to you through text. Even as you read this blog learning about the importance of graphics, you’re doing it through text!

Graphics may keep you engaged throughout a webpage, but it is the text that makes you come back. Textual content and the stylized way it gives you a brand’s true identity, standards, and care towards how they’re perceived. So the final verdict remains, Text and Graphics need to be working together well to get the message forward.

For further information on Internet Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********

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How to Effectively Combine Social Media and E-Commerce Business

Have you recently started your own E-commerce business? You’ve definitely taken a step in the right direction since the online presence of a business is both the present and the future! To make the most of these faculties available, you must make the most of social media and combine it with your E-commerce efforts. Let’s learn how!

There are very few ways to grow your customer base and increase awareness and sales online than social media. There are plenty of options available on more than just one channel to blow up your followers and increase visibility online.

So to make the most of the current services available, you must make use of more than Facebook. There are other social media channels such as Instagram, Twitter, and even YouTube! There is also lesser-used platform such as Reddit, Quora, Pinterest, etc.

There are several end goals that you can associate with your objectives of using social media. E-commerce sales are dependent on brand image, popularity, resonance with already existing customers, and many other factors. So based on that, first, you will need to define the objective. It could be…

  1. Driving traffic to your website and sell products from there. This would mean you are promoting your E-commerce destination.
  2. Selling directly on your social media platforms. The latest developments have made it possible to sell items on Facebook or Instagram directly.
  3. Setting up efficient communication with the customer base and establishing brand value. This communication needs to happen both before and after purchase to have a high rate of delighted and returning customers.
  4. Collecting data and insights from social media impressions and interpreting them for efficient marketing strategies.

Your approach to using social media doesn’t need to be exclusively for one reason. You could implement the above-stated reasons and combine them to see what works best for you. A combined approach to make your E-commerce and social media campaigns integrated is the best way to move forward.

The first step always is to establish this presence on every domain and keep an “always-on” strategy in place. This strategy is where you post relevant and engaging content on your platforms regularly. With this strategy in place, you will always have an already warm audience and better reach potential.

To have an effective “always-on” strategy in place, you will need…

  1. To define your objective first. This means what you mean to achieve with your strategy. Do you want people to know about your products and products alone? Or would you want them to know about your brand’s story too?
  2. Come up with a list of content forms. This could include informative creatives with images and text, blogs about related topics, and video content. Memes are also a good way to engage audiences.
  3. Make a social media calendar and plot all the content ideas corresponding with important dates where you could promote relevant content.

When it comes to integrating social media with your E-commerce, an “always-on” strategy helps your campaign efforts be more fruitful. But it is the campaign strategy that will get you your conversions and actual sales.

For a campaign strategy, you must employ targeted marketing and advertisements on various channels. Common content formats for E-commerce campaigns include…

  1. Influencer-generated content is something that can prove to be very valuable. Influencers are people on the internet with a huge presence and following. These people, depending on your niche, can boost your sales significantly. People are more likely to indulge with influencer advertisements than they are with social media ads.
  2. Carousel format content can feature various products in a swipe-next format, where you can boost your top-selling products with links to buy them.
  3. Video and image ads are always helpful in nurturing customers interested in your brand and eventually turn into paying customers.

There are ways to sell directly on social media these days. Instagram and Facebook shop features allow you to set up an e-commerce style storefront on your business pages and divert customers towards your products from thereon. Even Snapchat is trying to partner with Shopify and come up with a tool of their own.

It is very clear from all the information present here that selling any product online needs professional level use of social media for fruitful results. If your brand is looking to make things easy, it is best to partner with experts from BM Consulting. We combine our years of experience and industry-relevant knowledge in digital marketing with helping you be a better virtual merchant. Contact us for a quotation today!

For further information on E-Commerce & Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********

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