Monthly Archives: August 2021

Social Media Marketing Trends to Lookout for in 2021

Social media has become the most widely utilized medium of interaction for people to news, entertainment, and various kinds of mass communication. Social media is also responsible for delivering marketing content to the public, connecting sellers to buyers. With how quickly things change, adopting new trends can be a headache.

Businesses in any niche are required to be social media savvy to have an edge above their competition. Where most people lag is specialized expertise in the department. BM Consulting is one such company that can provide you with complete and updated social media marketing services.

There are the latest trends that every marketer should know about. So we present a list of the latest trends that have emerged in 2021, which every social media marketer should pay attention to.

1. Live Streams

The coronavirus pandemic made fan interaction a strictly home-based thing. This made a pre-existing live stream system an even more effective and used platform. People started conducting meetings over platforms like Zoom, Skype, and Google Meets. Even live concerts transformed into an activity for audiences sitting at home to enjoy, with artists making home setups and streaming the gig to the audiences at home.

There is a natural growth in the live streaming service user base, which every major social media platform has. Even the rise of Twitch, where live streaming of music and video games happens, was seen in terms of fans and user base. These platforms are also great sources to monetize traffic. Live QnA with fans, communication with fans, in general, has become a famous form of content.

2. Stories

Snapchat has been around for a long time. It introduced the format of disappearing full-screen story format. After existing for a long time, Snapchat spread the influence of the story format so that it has now been picked up by most famous social media platforms like Facebook, Messenger, and, of course, Instagram.

With more than 500 million regular users who use the stories feature, It has become a vital space to do well. You can put across an important message within seconds, and the chances of this reaching your audience is more than regular posts. It has also become a valid space for posting ads!

3. Social Commerce

Facebook and Instagram have been the first to adopt the shop feature on their platforms. Users can now shop for items on social media platforms as well. The social Media industry constantly adapts to new trends to enhance user experience. The Ecommerce boom in the COVID times didn’t go unnoticed and was capitalized on by social media companies. Brands must utilize and make the most of such a trend and put up a shop on their social media pages. It is extremely easy to set up and a great opportunity.

4. Augmented Reality

Snapchat gave the story format, but using quirky filters with Augmented Reality is also another cool trend picked up by other social media platforms. AR is even more readily accessible than VR (which is another rising trend) since it has no requirement for external equipment. AR experiences are great for the user since they are, in a way participating in making your commodity more famous. Many brands have gotten creative and made AR filters a part of their marketing campaigns, to good effect.

5. Purpose Driven Campaigning

People love to support their favorite causes. Social media has always been a space for people to support global causes and help with calamities worldwide. But recently, there has been enhanced focus on such issues because of the pandemic because of how much the entire world is suffering. Global empathy is at an all-time high, and brands are making sure to make the best of it! So you shouldn’t be left behind either.

These and many more social media trends are important for marketers to capitalize on. Things are only going to get better for digital marketers since it is the industry of tomorrow!

For further information on Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Basics of A+ Content in Amazon

Selling on Amazon has become one of the more effective sales channels for both sellers and vendors. The competition of selling on Amazon is cutthroat, so sellers must employ whatever tactics can improve their chances of sales. A+ Content is something that definitely gives you an edge over your competition.

It is a tool offered by Amazon that allows you to showcase your product and brand image with extravagance. With the A+ Content, you can put up images, videos, and enriched text that describes your product well.

However, there are some eligibility criteria that a seller must fulfill to be able to use A+ Content for advanced marketing. Sellers must be registered with Amazon’s Brand Registry. Also, Amazon’s managed selling programs have the function of adding A+ Content to the products.

Such services like Launchpad or Amazon Exclusives provide automatic access to their clients. Eligible sellers can add A+ Content to any ASIN that they own according to the GCID.

Limitations of Enhanced Content

There are 2 cases in which you can’t add A+ Content on your Amazon product pages.

  1. If a retail vendor has already put up A+ Content on the same product with a different ASIN, Amazon won’t allow you to add additional Content.
  2. Brand registry isn’t available for products in the media, video, digital, or books categories. For this reason, adding A+ Content to such products is also not applicable.

The Benefits of A+ Content

  1. Better Conversion Rates: These days, selling is all about visuals. Things that look good, sell better. The millions of customers browsing through N number of products on Amazon can be swayed into actually becoming paying customers through more graphic conviction. A+ Content can prove to be a great deciding factor for potential customers.
  2. Reduced Return Rate: With A+ Content on Amazon, a seller educates the customer deeply. So much space to talk about the product and the brand gives the customer a greater understanding of the product they are about to buy. When customers put in the time and effort before buying the product, they are less likely to return the products.
  3. Better Reviews: Consumers love to talk and give their feedback on the product pages. Potential customers who scroll through your product page and actually go through the A+ Content will most likely also look at the reviews. With great branding content, customers are impressed easily and tend to leave better customer reviews. After all, A+ Content is all about improving the customer’s experience.

How to Get the Most out of A+ Content

  1. Talk about the Differentiating Factors of your Product: Great business is all about problem-solving; you address a problem and present a solution. Content marketing is all about emphasizing these points. In your A+ Content, make sure to include all the relevant information about the product’s specifications, but more importantly, talk about how the product fits into the customer’s life. The additional real estate for texts and visuals is all you need to do a great job communicating with your market.
  2. Provide Product Details that Drive Purchase Decisions: There are thousands of products in similar categories. On an online marketplace as gigantic as Amazon, customers have all the choices they could ask for. What drives their purchase decisions is the small variations in details that make all the difference to an educated buyer. Try to enhance what you think are your product’s selling points and emphasize the points that drive purchase decisions.
  3. Simplify your Story: Just because you have more Content that you can generate doesn’t mean you have to fill the space with too much information. The point of A+ Content is to use text and visuals to simplify the communication between you and the customer. Break down the complexity that might revolve around the product and simplify the use of the product.

Restrictions and Rules of A+ Content

There are some specifics that you must follow to avoid your Content being rejected by Amazon.

  • Referencing your company as a seller or distributor or providing any company contact information
  • Mention of competitor products or seller authorization
  • Pricing or promotional information
  • Shipping detail information
  • Inclusion of copyright, trademark, or registered symbols
  • Boastful comments
  • Time-sensitive products (hard sales copy)
  • Customer reviews from Amazon or any other site
  • The editorial or third-party quotes from external sources (magazines, television shows, etc.)
  • Blurry or low-quality images
  • Lifestyle images not showing the product (except brand story photos)
  • Too many duplicates of the product images from the main image block
  • Warranties or guarantees
  • Attempts to mimic Amazon logos
  • Logos from other organizations
  • Links to other websites or (verbal) redirects to other sites (inside or outside of Amazon)
  • Grave grammatical or punctuation errors, misspelling, strings of all caps text
  • Abusive images
  • Criminal activity
  • Violations of category requirements or Selling on Amazon Policies
  • Content is written in languages other than the local marketplace language
  • Adult product content
  • Subjective language
  • Unverified claims, e.g. safety claims, energy-saving claims, drugs, beverages, food, health products
  • Images containing watermarks or unreadable text – font size must be greater than 16

If you are a seller or vendor on Amazon, there is no better way to improve your customer’s journey from being a wanderer on the internet to an actual buyer than by adding A+ Content to your product page. It is a sure-shot way to increase your chances of being a better-rated and more successful seller on Amazon.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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How to Win the Amazon Buy Box

The “Buy Box” button on Amazon product pages allows users to buy the product immediately. The two types of sellers on Amazon are Amazon themselves and third-party sellers that list their products on Amazon. The same product can be sold by various vendors online. When that happens, and a customer clicks the “Add to Cart” button, the vendor who has the Buy Box gets the sale.

The buy box provides the customer with an instant buying experience without caring about who they are buying from. In 2020, Amazon sold $386 billion worth of products, out of which $320 billion came from the buy box. So as an estimate, 83% of all sales on Amazon happen through the buy box.

The buy box rotates between vendors who meet the eligibility criteria and have competitive prices selling the same product. The buy box also considers things like the new condition of the product and location as well.

Amazon does share the buy box with third-party sellers, but it doesn’t do so usually. The lowest prices don’t guarantee the buy box since the price is not always the factor determining the buy box.

How it Works

The buy box is based on a tedious algorithm based on seller history, prices, location, and variables sold of the same product. All sellers of the same product are analyzed, and then the buy box is rewarded to the seller that Amazon deems to be the best buying option for the particular product. Earlier, Amazon awarded the buy box to a particular seller, but now it rotates between multiple eligible sellers.

Factors for Eligibility

Amazon doesn’t publicly disclose the metrics of the buy box, but there are obvious likely factors that can help you if you’re an Amazon seller looking to win the buy box. A few factors in the checklist that every Amazon seller must tick to be eligible for getting the buy box.

It is all, in essence, about the customer experience. Fulfilling these requirements should be the top priority of merchants looking to score the coveted buy box.

1. Fulfillment Method: Fulfilment is the most important factor considered when it comes to the buy box. Amazon is very stringent on providing their customers with premium fulfillment of deliveries, with same day and next day delivery options available for Prime subscribers.

There are 3 ways a merchant can deliver orders on Amazon; FBA (Fulfilment by Amazon), FBM (Fulfilment by Merchant), SFP (Seller-Fulfilled Prime).
For obvious reasons, Amazon prefers FBA because it controls the entire process, including warehousing and shipping.

But SFP is sometimes given more priority than even FBA because SFP sellers are merchants that can reach prime customers without taking up inventory space in Amazon warehouses.

2. Landed Price: Landed price refers to the final price paid by the customer, including shipping and taxes. Sellers must take these factors into account while pricing their products on Amazon. Sellers make the mistake of thinking that lower prices alone will get them the buy box.

It is an important point, but not the all-important one. So, pricing your products appropriately will get you one step closer to getting a buy box.

3. Shipping Time: time spent shipping the products is an important factor from eligibility for the buy box. Shipping is arranged in 4 different brackets, including 0-2 days, 3-7 days, 8-13 days, and 14 days or more. These shipping time brackets can be seen on the product page. If you can get your shipping time to be as low as possible, you’d be increasing the chances of getting the buy box.

4. Stock Availability: If you have found yourself eligible for the box and run out of product inventory, the buy button will automatically go to another merchant. Similarly, you must maintain strong stock levels to have a smooth possession of the buy box.

5. Order Defect Rate and Returns: If your product is constantly returned because of the defect and other reasons, your chances of getting the buy box will be thin. You have to make sure that your deliveries are on time and the product is free from damage.

A late delivery rate is also something you must keep in mind. The late shipment rate is the orders that reach after the mentioned delivery time bracket. Similarly, you must keep your Delivered-on time rate high.

6. Feedback Rating: Customer feedback is one of the most important sources of credibility. Amazon provides full transparency, with customers posting actual pictures of the product, enabling the user to compare them from the product images.

Nailing these factors and more is highly necessary to ensure good reviews from your customers. Also, encouraging your customers to review your product on Amazon will help you get the buy box since more reviews mean more credibility.

The Amazon Buy Button is a great tool to reflect customer validation and authenticity on Amazon. It is also a great way to make sure that customers buy from you over your competitors who sell the same product.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Google Merchant Center: A New Way to Shop

Online shopping is a regular for people around the world now. Regardless of what you’re looking for, you can probably buy it online. E-commerce has seen a special boom in recent times, owing to the coronavirus pandemic. This means that more people are shopping online now than ever. Businesses across the world that weren’t already selling online started to learn E-commerce trade to stay relevant and be in business.

E-commerce is a convenience both for the seller and the buyer. Sometimes the buyer knows very specifically what they’re looking for; hence they employ the services of a search engine. Search engines like Google are always going to be what digital marketing is going to be focused on. It is the most successful channel of marketing. So what Google did is they set up their own channel of E-commerce called Google Merchant Center.

Google merchant center is an online dashboard where merchants can manage their appearance across all Google platforms. They can make changes that will be consistent across all their Google platforms, including Google search and YouTube. The merchant center allows a business to keep its product information consistent across the relevant Google shopping searches.

This information includes pictures, prices, and relevant informational content. The merchant center also allows you to integrate Google services like My Business and AdWords. This also gives you scope for advanced monitoring and oversight to control Google-based marketing.

Advantages of Google Merchant Center

Google Merchant Center provides its users with a world of unique advantages.

  1. Be Everywhere: One great thing that Google offers equally to all its partners is its omnipresence. Regardless of what platform your shopper is looking to buy from, Google has a finger in the pie. Uploading your product data on GMC will make it visible to millions of shoppers across the world.
  2. Show Relevant Content to Shoppers: With GMC, you can edit and control the relevant information visible on your targeted keyword’s SERP. Instead of a textual link, there will be an image of your product with the information of what platform it is being sold on.
  3. Dynamic Remarketing Ad Campaigns: The majority of the customers will be reluctant to buy your product in the first go. The first time, most people just want to see how much items cost them, so they will add the product to the cart. This gives you the chance to remarket the product to a specific customer, even with customized messages to get their attention.

Manage Google Interactions

After setting up with GMC, you can take full advantage of all the Google commodities to better sell and monitor your products and campaigns.

  1. Buyers prefer to look for what they want to buy on search engines. The advantage you get with GMC is that your products will show up as a catalog regardless of being listed on any website. This increases visibility and gives the buyer an interactive format that is much more attractive.
  2. You can integrate your account with Google AdWords. By tying your products with specific keyword targeting Ads on AdWords quickly and easily. This integration also opens up the option of remarketing products to customers.
  3. Another handy integration that Google allows is with Google Analytics. This is the platform you use to monitor the hits on specific product pages. You can make a custom segment that tracks your Google Merchant Center hits. Separate from the hits on your website.
  4. Direct website funneling is another great feature of this service. The buyer will be taken a right to the product website. For example, if you are selling on Amazon, the link will take the user directly to the product page. This feature comes in really handy when you are selling on your website.
  5. The power of Google allows you to target certain demographics, especially if your product is sold only in a specific geographical area.

Google Merchant Center gives you powers beyond regular services to help your brand sell more products. Since Google will always keep up with the times and never be old-fashioned, set up your Google Merchant Center account today!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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