Monthly Archives: June 2021

Facebook Shop and Instagram Shop – The New Business Normal

The E-commerce boom in the Covid-19 times has been very significant. Who decided to cash in on this big boom? Facebook, of course! Facebook finally came up with its long-speculated e-commerce feature.

With its umbrella brand under which WhatsApp, Messenger, Direct, and Instagram, Facebook has made it easier for small businesses to capitalize on the e-commerce boom by making their products available for sale on Facebook and Instagram.

Combined with the already existing superpower of Facebook ads that also work through Instagram, Facebook has made it even easier and more convenient for businesses to connect to their target market online. Let’s learn more about this impeccable new feature.

What is “Shops”?

Shops on Instagram and Facebook are story-like formats applicable for both the Facebook business page and an Instagram profile. Here you can provide an immersive new storefront experience to your users on their fast-loading mobile devices.

The thing about approaching e-commerce through your own website is a handful, but if you are looking to move some product and want to do it soon, you can utilize this tool.

Brands find it easier to build an audience on social media platforms because it is easier to target your market. The modern customer often likes being marketed just the right product at the right time when they are casually strolling through their social feed, and an ad shows up. With the shop feature, people can also buy items from the storefront as soon as they like.

How does it Work?

You can set up shop for both Instagram and Facebook through your Facebook business account once you link the two. Once your account is approved and eligible, you can create collections in the commerce manager. These product collections are ideal when you’re looking to add a theme to your store and group similar products together.

You can add about 60 products to one collection. Since the shop feature can be linked easily to your business’s Instagram profile, you can send people directly to your shop through stories or posts. The view shop button gives a straightforward CTA to people.

Currently, Facebook Shop is in the rollout phase and is soon expected to engulf the entire market with this super convenient new feature.

Process of Setting up a Shop

First of all, you need to activate the shop tab on Facebook. This requires you to change the template of your Facebook page to a shopping template.

  1. On settings, click on “Templates and Tabs.”
  2. Click on “Edit”
  3. Pick a template of your choice and apply it

After your shop template is activated, you can add products in bulk or manually one by one. After this, you must create product collections. Collections are great to categorize and make it easier for your customers to find and buy products. Here’s how to create a collection.

  1. On the Shop tab, click on “Add Collection.”
  2. Decide whether you want it to be publicly visible and do you want to feature it as the first thing on your Facebook shop
  3. Click Save

You can add as many as 30 products to a collection, but only the first 10 will be visible to your customer on the page.

The next step is to tag products and make them more visible across the page. This way, you can market the products better on your social media. You can tag the products on your posts, videos, and stories, with content formulated especially for marketing specific products.

  1. After uploading a picture or video, click the “Tag Products” icon
  2. Ensure that the post’s content is relevant to the product; for example, tag your apparel in a post where it is featured or modeled.
  3. Click Publish

With all these new features, Facebook has branched into the E-commerce market and will soon take it by storm. After acquiring famous platforms like Instagram and WhatsApp, Facebook has made it even easier for small and medium businesses to integrate all their marketing content and selling platform on familiar apps which practically everyone uses. So it is the right time to be in the E-commerce business, thanks to Facebook!

For getting more information regarding Social Media, you may contact us or visit our website www.bmconsulting.in

*************This blog is compiled by Divyanshu Gupta*************

Please follow and like us:

Marketing Techniques that will give you Results without Costing a Fortune

Marketing is an essential part of any company. Regardless of what kind of service you are in, you must have a good marketing game to scale your business. It is what gives a brand the competitive edge as well. However, traditional marketing methods cost a lot of money and do not always have the same Return on Investment.

So if your company is looking for alternative ways to market your services or products but doesn’t want to burn a hole in your pockets, implement these marketing techniques.

Partnered Giveaways

Giveaways are free gifts you use to engage with an online audience. This is also an opportunity to collaborate with a similar business and benefit each other. A partnered giveaway could also mean generating a contest in which you provide lucrative gifts to be won by members of your target crowd.

This is an excellent way to even create excitement about an upcoming new product. There are many examples of YouTube being used for this kind of marketing.

Generate Content from Users

This one is again another way of engaging your fans and also getting marketed at the same time. Encourage users to write and share their testimonials. Put out prizes to few lucky winners of a draw and get them to share your content around or make their own as part of the contest.

Customer Referrals

This is yet another way of involving the customers. The discount or something lucrative as a reward works wonders when it comes to marketing your product or service. This method works the best if you have a mobile app.

You can add referral codes that give your customers some discount if they refer you to their contacts. So many businesses have multiplied rapidly because of their efficient customer referral programs.

Use Social Media Smartly

Social media these days has opened up a lot of opportunities for people to market themselves without spending the big bucks. You can test the market on a low budget, find out what’s right for you, and then boost that budget for great results. Facebook ads have made marketing so much easier for a lot of brands. Even without ads, you can still use social media to your full advantage. There are many platforms to be taken advantage of, like Reddit, Instagram, Twitter, etc.

Hire Brand Ambassadors

Nothing sells like celebrity power. If you can find a famous person to attach to your brand or product, it can boost your sales manifold. This also includes utilizing the power of influencer marketing. There are a lot of low-level and easily available social media influencers with tons of followers. These people rocket launch brands all the time!

Using SEO Campaigns

SEO is the way modern marketing is done. Anytime people need something new or want to find about anything, they rely on search engines. Smart and contemporary brands know how important it is to get their SEO game right.

Search engine optimization provides you the chance to connect to the user directly with your website. This way, instead of you finding your target audience, it is the other way around.

Rehashing Old Campaigns

Sometimes the best course of action is to go with something that has already worked for you before. Rehashing old campaigns with new knowledge sometimes works the best. You can target more unique crowds with the knowledge you’ve gathered about the old one back.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

How Shopify has brought about an E-Commerce Boom

E-Commerce has been around for a while. But never before has it been so relevant! The covid-19 pandemic has done a lot of things, including increasing the dependency of humans on technology, forcing us to evolve into a higher level of comfort and luxury. These were always options, but with the closing of brick and mortar stores around the world, E-commerce has become even more relevant.

The retail market supports the traditional economy. It works because it has been in place for a really long time. But direct-to-consumer businesses that allow you to eliminate the retailers in the middle make for more enormous profits for everyone involved.

Shopify is a giant in this space. They allow even the most regular small business to set up their own online storefront and start selling immediately.

Shopify has many prominent clients to boast of, like Heineken, Staples, General Mills, and D-Link. But the bulk of their business is small and medium-sized businesses that are taking things into their own hands and going direct to consumers. Shopify has grown almost double in size. They have developed a staggering 93.55% from $505.16 mil to $977.74 mil in 2020’s last quarter.

Shopify helps you establish an up and running store loaded with tons of features and support in all phases of the process, including marketing to fulfillment. Recently they have added features for their users to be able to market their products on Facebook, Walmart, and even TikTok. Merchants have found a drastic conversion rate boost.

Shopify has been able to successfully bridge the gap between merchant and consumer through its proactive digital approach. Where they stand head and shoulder above their competition is by improving consistently on their design and convenience. They help merchants modify their business according to the growing consumer needs.

Shopify has added features like the Shop application, a mobile app that allows users to have a notification-based system to advance their online shopping experience. They do so by getting constant suggestions of things they’d be interested in buying based on their history and search patterns.

E-commerce has been the most extensive boom economically since the pandemic. A platform like Shopify, which is practically one of the behemoths in this industry, was the first to adopt and aggressively grow its services and value in the market.

They have successfully been able to dominate as one of the standalone. In 2020 alone, 1.7 million new merchants signed up with Shopify and availed their services.

Making a new website on Shopify is super easy as well. You don’t even need website-building expertise to get started and create a decent online shop for your products. If you do well and are looking to expand, you can hire advanced Shopify partners such as BM Consulting to help you with your Shopify store. We can enhance your online business’s look, feel, marketing aspect, and even customer satisfaction. Make the best of this boom in the economy for E-commerce!

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Advantages of a Shopify Web-Store

Many businesses have learned that E-commerce is the more innovative, more efficient way of doing business these days. If you sell a product of any kind, it can work very well into an E-commerce business, expanding your chances and possibilities of doing well. When you don’t have to worry about maintaining a brick-and-mortar store, you can focus on developing the quality of products and variety in which they’re available.

Even if you’re just starting out with your business, you can create your own web store without much hassle or capital investment. Shopify is one of the leading platforms where you can easily set up and get your website up and running. Read on to understand the advantages of a Shopify web store.

Easy to Setup

With a quick fire drag and drop method, you can easily set up your Shopify store without having any web design skills or knowledge. You also don’t have to worry about servers and development costs incurred by self-hosted platforms like Magento. If you decide to do it all yourself, you will enjoy the clean and easy-to-use admin panel and interface. There are plenty of guides to help you make any tweaks you desire as well!

Nothing too Technical

As mentioned in the above point, you can develop your own store without having an in-depth knowledge of web development. A basic Shopify store doesn’t take any design or coding knowledge. All software and hosting are provided by Shopify, and everything is designed for a newbie user that can make the most of the resources available with just creativity. The advanced hosting allows great speed and accommodation for high volumes of traffic as well.

Secure

When you have an online business, you want the best security for your customers. They are dealing with online payments, which means security needs to be of paramount importance. While shopping online, customers are also impatient. A slow and sluggish website will just make them want to look for a similar product elsewhere because customers have endless options available at their disposal. Luckily, with Shopify, you won’t have to face any of these issues since SSL certificates are easy to get a hold of.

24/7 Customer Service Available

Shopify knows how to take care of their clients since they have 24/7 customer service available. When your business depends on your website, any trouble should be taken care of immediately. At any time, you can get in touch via phone, email, or web support chat. There are also a number of community forums and a range of guides available to help you through any trouble you might face.

Mobile Friendly

Your website needs to be accessible by smartphones. The majority of users these days use smartphones for online shopping and, in general, browsing. The ratio leans towards mobile users more than desktop users. The numerous themes available are all mobile-ready. You even have smartphone apps that can help you manage your store on the go whenever you need to.

Highly Customizable

Shopify comes with a wide variety of ready-to-install themes that you can download and tweak according to your own style. All these customizable mobile-friendly themes are great to look at and come with templates depending on the type of website you’re going for. There are hundreds of other themes which you can download at third-party websites like themeforest.com. If designing isn’t your strong suit, Shopify makes it even easier for you to have your own stunning-looking website in a few steps.

Apps and Features

Shopify has a personal app store that allows you to add and subtract various website features. You can add a lot of functionality to your web store using these apps. Features like customer reviews, loyalty schemes, wishlists, in-depth analytics of store’s performance, etc., you can also vary your shipping program and integration with social media websites.

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

Please follow and like us: