Monthly Archives: March 2021

How Generation-Z Impacts Modern Day SEO

The generations these days that co-exist are more dynamic and different from each other than ever. Today we talk about Generation-Z, commonly known as Gen-Z or Zoomers. These days, marketing professionals have to take these factors into account because a generalized approach doesn’t work anymore, and many companies and businesses have products that they need to sell to all age groups.

A customized marketing approach to keep everyone interested in their specific products and services is the ideal way to go forward. So how do Zoomers differ from everyone else?

Zoomers are the people who were born in the bracket of the mid to late ’90s and early 2000s. Gen-Z has the clump of people who were born and raised in the internet generation. They have more and free exposure to the world because of it too.

These young people generally have dynamic personalities and short attention spans. This attention span makes it very important to make marketing tactics digestible and bite-sized for these audiences to gravitate towards them.

When it comes to age groups, early Zoomers are now well into their mid-twenties. It is not even about the age they are in particular. The pace at which the world moves now makes it essential for marketing professionals to constantly adapt and be on the lookout for new changes.

Zoomers are the first generation to be introduced to modern technology and the internet. Because of that, they have grown into the modern age more seamlessly rather than being born into it.

Zoomers Interacting with Marketing

This cohort of people is very different and flexible when it comes to the concept of brand loyalty. The way Gen-Z interacts with the market creates new challenges for marketers. From Zoomers, brand loyalty must be earned.

They are very driven by their personal values and look for the same kind of reflection from the brands they choose to endorse. It is not just the resistance to loyalty that creates challenges; it is also the fact that these people are very difficult to engage.

Digitally, consumers are smothered with advertising on every medium and app they don’t want to pay a premium for (which is many apps!). Out of this sea of ads, they only pick something that makes a direct impact on them in 8 seconds. This is something that marketers can use as a strategy and develop ideas to make engaging advertisements.

Gen-Z and Search Engine Behavior

With all the facts in mind, it’s important to remember that this generation is adept with search engines. This is also why they are less susceptible to targeted ads than they are to search engines. They like to search for what they are looking for and are good at it.

Search engines outdate the entire generation, actually. The first search engine was introduced in 1990. This is also why they have such adaptability towards search engines.

They have adapted to search engines in a way where they are the more likely group of people to look for things using long-tail keywords. This is something that makes it difficult for SEO Marketing experts to do their job well. But once you can think like the target market, you can actually have a more profound realization of the kind of keyword phrases you should be looking for.

Mobile usage is also a significant factor that must be taken into account. Often, people just use the voice search feature, and that has its own ways of working in a marketer’s favor when done correctly.

Gen-Z is very well versed with search tools and knows their way around a SERP to be able to weed through the things they don’t like and find precisely what they’re looking for. This also means that combined with their affinity against brand loyalty means that they are less likely to go for a big brand’s website or be interested in the advertised links on Google.

This makes it very important for marketers to pay attention to SEO even more since Zoomers are a big chunk. They are young people with flavorful taste in brands and recently, money to spend.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********This blog is compiled by Divyanshu Gupta*********

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5 Big Mistakes to Avoid in Social Media Marketing

Marketing has existed since products have existed. Whenever there has been something to sell in the market, there also have been efforts to sell it in the most elegant, era-appropriate manner. From the magazine, newspaper features, and billboard advertisements, to television ads, the world of marketing has moved forward at light-speed.

When the internet came into play, people thought it wouldn’t last that long as a mainstay. Then social media came along, and people thought the same thing. That notion certainly didn’t last long since social media took over the world as we know it. Making the world an even smaller place helps the expansion of global trade even more.

Nowadays, targeted ads and the use of savvy youthful language online has modernized marketing. Companies have started to employ social media marketing specialists and focus on making the most of this flexible medium. It costs significantly less and involves a lot of strategizing. This creates an equal opportunity for products and services that resonate with crowds more to do better.

However, even social media professionals can get a little ahead of themselves and try too many things. Social Media Marketing favors good engaging content, which is why it is essential to pay attention to the metrics and performance of your ads. There are so many things that one must avoid while using social media for marketing. Let’s take a look at some of these common mistakes.

1. Trying Too Hard to be Multi-Platform

Social media is now an umbrella term for so many different platforms, all equally influential and essential. Facebook, Twitter, Instagram etc., each have their own specific demographic and style of audience. They also each have their own ways of reaching the targeted audience and algorithms to follow. This can make it exceedingly difficult to perform equally well on all platforms. Depending on your product, style, and reach, the platforms you do well, will vary. A lot of people are guilty of trying to promote similar content on all media.

2. Confusion about Target Audience

This is something that a lot of lifestyle brands are guilty of. For B2B products and businesses, the target audience is pretty straightforward. For many other types of companies, a lot of confusion can lead to misuse of targeted marketing budget. The best campaigns are the ones that are targeted to a very specific demographic. These ads give you the best outcomes for the budget, and the returns are actually worth it.

3. Inconsistency with Posting

Social media marketing is not just about targeted ads. It’s about creating an online persona, an image that people relate or connect with. This means that regular posting on the platforms is a must. This is how you engage with the audience that already follows you. Companies understand this and start off with a head of steam where they post consistently for a while and then lose touch. To avoid this, regular posting of good content must be made a point. This regular posting is what keeps your online engagement in check. Losing that momentum can seriously hamper your overall reach, even when it comes to ad performances.

4. Dealing with Comments

When you post regularly on social media, people are going to comment on the posts. There is so much that this form of engagement could mean. If it is positive feedback, respond to comments with gratitude. If it’s negative feedback, reply to the comments with understanding and acknowledgment of faults, or just sincere, humble explanations putting your point forward. If it’s derogatory, use wits to put the foul engagement in place. Regardless of the type of comment, it is essential to stay engaged and respond because this encourages more people to react and comment on your content.

5. Underutilizing the Content Real Estate

This means that sometimes when you’re posting, you can be guilty of not using the full potential of a post. The text and the images can be packed with a lot of meaningful content. The combination can work wonders if done right. Sometimes a disconnection can be noticed between the textual and visual content. The tip here is to use relatable language and trending visual content. Finding a way to tie this all together is what the job of a professional is.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

****************This blog is compiled by Divyanshu Gupta***************

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