Monthly Archives: February 2021

SEO or Google Ads – what to choose according to your business

For a business owner, online marketing has always proven to be a daunting task. One of the primary reasons behind this stress is the involvement of money and effort that goes into online marketing. If you are well aware of the digital marketing industry, then you might know that there are two major ways by which you can bring conversions to your business. These are Search Engine Optimization (SEO) and Google Ads.

Each of these methods is no doubt productive when it comes to boosting visibility and sales. However, the application of these methods varies from business to business. As compared to SEO, running a Google Ads campaign requires a good amount of money. Thus, for a business that is doing well in terms of sales, Google Ads is a better option than SEO because they can afford to let go of a few dollars in exchange for visibility.

To better understand the difference between SEO and Google Ads, let’s dig a little deeper into the basics of these strategies.

What is SEO?

To be frank, most of us scroll through only those links that appear on the first page of Google when we put in a search term. Thus, if your website does not fall on this first page, then you are probably missing out on good profits for your business. This is where SEO comes into the picture.

In layman’s terms, Search Engine Optimization is the steps you take on your website to make it rank higher on the Search Engine Result Page (SERP). Having the right content with relevant keywords, linking other sites to your website, optimizing your page title, making your site mobile-friendly are some of the steps that can catapult your website on the first page of Google.

Improving your organic ranking is not something you can achieve in a day. This is a long process that might take weeks. However, once your website reaches the first page of the search engine, then there is no stopping your business from reaching new heights of success. Moreover, customers tend to trust a website more which achieves a higher ranking on its own.

What are Google Ads?

Google Ads is a type of pay-per-click (PPC) advertising that displays your ad on Google whenever someone searches for your relevant keyword. You are charged a particular amount every time someone clicks on your advertisement.

Google Ads is one of the quickest ways for getting business as people tend to click more on the top three ad positions on Google. Here, you have the freedom to decide the max CPC (cost-per-click), which enables you to set a budget for your advertising campaign in advance.

The price of your product will also matter if you wish to go for Google Ads. In order to make a profit, it is necessary for you to ensure that your products are priced much higher than your CPC. For example, if you are selling a t-shirt for $10 and you are paying $8 every time someone clicks on your advertisement, then the net profit would be too low. However, if the product cost is $5000 and you are getting one conversion after every ten clicks, then you are spending $80 and making $5000 which is highly profitable.

Which marketing strategy is best suited for your business – SEO or PPC?

Now that we have discussed the basics of search engine optimization and Google Ads, let us understand which strategy will get results for your business.

SEO is something that will help you in the long run. Once you get proper knowledge of your demographics, target audience and keywords, increasing your website rankings organically will be a cakewalk for you. This is a long-term investment that will yield positive results after some time.

As for Google Ads, it is better for businesses that need quick results and does not have a lot of time to spare on optimizing their website. As a matter of fact, you can run a Google Ads campaign even if you don’t have a website as you can create a stand-alone customized landing page that highlights a particular service or product you wish to promote.

Doing this also gives you a good amount of time to build your own website without having to worry about the conversions. Once your website is fully functional, you will have two choices – stop the ad campaign and get started with SEO or implement both these strategies simultaneously for better results.

Conclusion

Whether you should opt for SEO or Google Ads will depend entirely on the current situation of your business, the market situation and your goals. The key is to choose the right marketing strategy at the right time that will keep your business afloat and running without any difficulty.

If ever you feel that making this decision is tasking, you can always find a good digital marketing agency that will guide you on the right path. A good SEO expert will always be able to tell what would work best for your business – organic search paid search or a combination of both.

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

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Online Education: How Successful has it Been Through the Lockdown in Terms of Business?

Since the COVID-19 Pandemic hit the world, every industry in the world had to adjust and find new ways to stay in business. Some of the most impacted industries include education. Education is something that has traditionally relied on a culture of classrooms, where teachers teach a bulk of students at one go. But due to the Pandemic, globally, all schools were shut, and billions of kids and college students were deprived of a classroom.

This traditional way is also the reason for the early introduction of kids to social settings and dynamics of a group. These values are carried forward to colleges where students learn a sense of community and how they factor in adult life.

However, the education industry has found a workaround for this COVID/Lockdown problem, i.e. online education. While online tutoring was already catching heat, replacing regular coaching institutes for additional studies, school and college curriculums were also forced to be conducted online due to the Pandemic.

Education has changed dramatically in the last year. Teaching and learning now both have started to be conducted from the comfort of everyone’s homes. This has given rise to a pros and cons list of how education has changed. Many parents who have paid a fortune in school or college fees are upset about the online class change and its effectiveness.

Getting along with this change in learning trend is problematic. But come to think of it, it is also cost-effective, effort-saving, and convenient when done right. Some changes in education might stay.

Challenges

A hybridized version of digital learning has proven to be effective in some ways. But it also has a multitude of challenges to overcome. Most times, large-scale operations require live interaction through the distance between a teacher and many students. Strong internet bandwidth, lack of features and training can sometimes lead to a poor experience.

For younger students, it also means that they will be expected to maintain decorum and discipline in learning while staying at home and not being supervised by a professional teacher.

Students without healthy internet access will always find it challenging to catch up with everybody else. This problem persists more in countries where technological advancements are still happening. Another problem is the limitation of the economic bracket. Only students who come from homes that can afford computers and smartphones can be allowed the luxury of online education.

Advantages

The convenience of online learning is unquestionable. Many kids are just happy not to wake up early, get ready and leave for school. Other than that, online lectures can be recorded and revisited. Some mediums have pre-recorded high-quality lessons, interactive study material, and lots of personalized options for people who struggle with specifics in a course.

From an institution’s point of view, this saves way more money than a brick-and-mortar place where you have to host many people. Moving forward, Digital Education can be a business that people can start from their bedrooms if they’re good enough. This gives many freelance teachers, instructors, and professors the to teach their trade to anyone in the world!

Skill Based Training

Besides regular academic education, there is also a highly significant rise in online course platforms like Udemy, Coursera, Skillshare, etc. These are platforms where you can learn specific skills from professionals around the world at low rates. These courses have certifications that will symbolize a hefty skill in your arsenal. Some platforms even help you acquire a proper degree or diplomas from reputed colleges around the world! During the Pandemic, such courses have been a trend that creates a lot of skilled workers ready to take on the corporate world.

Conclusion

With all its disadvantages aside, online learning is a revolution. In the future, it is almost certain that Digital Learning will be the way. Eventually, this way, education will be accessible to more people at a lower cost, both to the student and the institution. It also creates an environment of equal participation and allows students to have a highly customized experience to study precisely what they need and want.

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********This blog is compiled by Divyanshu Gupta*********

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E-Commerce : The Next Sought After Business Venture

In modern times, online shopping has been a big revelation for consumers. E-commerce has changed buying trends across the world, made shopping easier, and has made global trade even easier. This convenience has evolved manifold in the last decade. It started out with buying apparel and big industrial purchases and has now grown to a point where you can order even groceries and fresh produce online.

In the post-COVID-19 era, E-commerce has seen an even bigger boom; a growth of about 129%. Forcing buyers to shop online because of the impending threat of infection due to social interaction has made it more fruitful for online businesses.

Boomers have been made to shop online for this period. People from the older days who have been habitual of buying products that they can see, touch, and feel for themselves have had to try out online shopping. Most of them have let go of their rigid beliefs and realize how E-commerce is the way to go!

This shift in trend has created a wider base of recurring customers, which grow larger every day. There are many moving pieces in setting up a successful online business. You cannot just have half a model ready, upload a few products, and expect the money to start flowing in. So let’s take a look at 2 ways with which you can start, build, and thrive with your E-commerce business!

1. Put the “Custom” in Customer!

One big shift in buying patterns is customization. Online businesses have so many advantages when it comes to how they show off their products. Modern online marketing methods have made it possible to connect sellers and buyers more efficiently than ever.

Targeted ads to the specific demographic based on previous purchasing history, personal data, search patterns, and other tedious data like that have made a personalized buying experience of the highest quality possible.

This is better than relying on a salesperson to do your product’s bidding and trying to “feel” out a customer and figure out what they want to buy. The data that you can possibly collect on your customer base, allows you to market your products in a more relevant way, based on an individual’s taste, preference, and style.

Many online apparels and accessory stores have the option of delivering custom-designed goods of all types. This has been a great way for people to change how they express themselves and their personality, making it another great way to be in business. The sentimental response that comes from such a personalized buying experience increases your ROI for marketing and in turn, gives you a loyal customer!

2. Social Media Influencers, Endorsements, and Social Media

Celebrity endorsements can give your products more credibility. This makes for a vital campaigning experience that can really boost your sales. Celebrities don’t have to be expensive even! Nowadays, we have social media influencers that thrive on endorsing products and boosting the presence. Influencer Marketing is the way to go for the future!

Social media platforms these days are full of individuals who have the talent to appeal to a large number of people with their engaging online content. Such influencers have an immediate impact on buying patterns of their audience. This segues perfectly into the next point; Social Media Marketing!

Facebook Ads is a targeting tool that gives you the power to find and appeal to the perfect customer, which would never have been possible for a regular brick-and-mortar store.

Using the power of Facebook Ads to place adverts in people’s social media feed while they’re just casually browsing the internet, sometimes makes them think about buying the product and take that first step.

This is different compared to, say, Google Ads. These search engine-specific Ad campaigns target customers who are already actively looking to buy something specific.

E-commerce businesses have the most to gain from the powers of Social Media Marketing and Advertising. They can take users directly to a check-out page where they are in a strong position to be converted. Even if they change their mind, you as the seller will have the data of people who almost bought from you, so that you can target better to this already warm audience.

In conclusion, if you’re thinking about starting a business that sells products that can be shipped to customers anywhere, you are probably better off with an E-commerce setup. It is cost-effective, has a wider reach, and has more branding and marketing options to spread the word! You can even make it work for an already active physical store. It would just expand your reach and give wheels to your business’ growth!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

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