Monthly Archives: July 2020

How to design Facebook ad images to get maximum ROI

fb advertisement

Facebook is a popular social media platform in the world. You will seldom find someone belonging to the millennial generation who does not have an account on Facebook. People use this platform to share images, videos, and other types of content with their friends or with the world. However, in recent years, Facebook has garnered attention as a reliable and quick means of getting business.

According to research conducted in 2020, Facebook has over 7 million advertisers while 93% of marketers use Facebook advertising regularly. This data is enough to portray the importance of this platform for your business. However, generating content and posting it on Facebook is not enough if you wish to attract customers to your business.

You need to think out of the box to get the maximum return on investment from your Facebook posts. Your images should have a catchy design and crisp yet clear content that would explain your product in a few words.

Following is a list of few tips that you can implement in your Facebook advertisement campaign to gain maximum conversions from your posts.

1. Select Images That Steal Attention: Firstly, you need to ensure that your Facebook ad design is at least 1200 x 628 pixels wide to have a proper impact on the viewer. Secondly, try to use real images as much as possible instead of stock photos. Studies have shown that the click-through rate multiplies when you use real photos because they portray the actual emotion behind your advertisement. In the example given below, Virgin America airlines used a realistic photo of the cabin crew to attract customers.

Select Images That Steal Attention

2. Adhere to the 20% rule: It is said that it only takes 13 milliseconds for our brains to process images. This shows the importance of a meaningful image over detailed content. For this reason, Facebook allows you to include text on your images as long as it takes up less than 20% of the image’s total area. Hence, the next time you wish to post an image, make sure that it has as much less content as possible.

Adhere to the 20% rule
3. Ensure Correct Placement Of Your Ad: There are three major places where you can post your advertisement – desktop news feed, right-hand column and mobile news feed.

Ensure Correct Placement Of Your Ad

 

 

 

 

 

 

 

Every placement has its own pros and cons. For example, Mobile news feed is suitable for generating awareness about your brand, the right column placement is ideal for people who have already visited your website and the desktop news feed is apt for placing costly ads that are sure to drive conversions.

4. Use CTAs: You have nine different options to choose from for your Call-To-Action (CTA) which are shown below.

Use Call To Action

 

You need to ensure that you select the appropriate CTA according to your business. For example, if you are a clothing brand like in the example given below, use “Shop Now” as your CTA. Make it a point to keep your headline, text, description and CTA consistent so as to avoid any confusion of your viewer.

Use Call To Action
5. Use Testimonials: Recommendations will always be one of the best ways to boost your sales. No matter how creative you make your ads, people will be inclined to buy from only you if they come to know that many others have benefitted from your product or service. Using customer testimonials to increase your brand reliability might sound cliché but it still has a lot of impact on your prospective customers.

Use Testimonials

6. Incorporate Videos In Your Ads: Videos are a powerful way of showcasing your brand to the world. Videos convey a lot more than what the regular text does and they take less space than the text-based ads as well. Videos allow you to tell stories about your brand and explain your services in detail. What’s more, you can pique the buyer’s attention by including some exciting background music in your video that suits your brand.

Incorporate Videos in Your Ads

7. Use Different Ad Formats: Sticking to the same ad format will decrease the number of conversions eventually. To keep your customers interested in your brand, try using different ad formats like Carousel Ads, Collection Ads, Canvas Ads etc. Carousel Ads are productive for your business because they allow you to tell better stories about your brand. This format enables advertisers to show 3-5 images, headlines and links or CTAs in a single ad unit.

Use Different Ad Formats

Facebook ads are an effective medium of reaching new customers and strengthening your place in the minds of the existing ones. The trick is to keep them simple and design them in a way that would help to showcase your brand in the simplest yet smartest way possible.

For any information on  Facebook Advertisement, you may contact us or visit our website www.bmconsulting.in

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How to Create a Sustainable Marketing Plan?

When we are talking about Sustainable Marketing it essentially means creating a marketing strategy which has a sustained impact on the company’s performance and a plan which continuously improve and maximize the results. On the other hand, an unsustainable marketing plan is more focused on generating results quickly without any additional benefits.

It is quite surprising to see companies so focused on short-term gains by creating a detrimental effect on long-term growth.  Of course, generating sales is essential for growth but traditional marketing strategies restrict you to get additional benefits like creating awareness, building brand or creating goodwill in the market.

But the marketing world dynamics are changing at a very quick pace; now by doing a similar amount of investment in digital media and digital marketing you can expect the same ROI compared to traditional marketing along with creating your brand and a sustainable future for your business.

Now, allow me to shine light on how you can create your sustainable marketing strategy:-

  • Creating Content Strategy: – Having a content strategy aligned with the market situation will give you an option to stand out against your competitors. An effective Content Marketing strategy can also give you organic traffic, which gives an extra boost to your pay per click campaign.
  • Optimizing Social Media Campaign: – Social Media Campaigns should not focus only on sales but more on creating brand awareness by showcasing the brand values, its vision and the inspiration behind the product. Selling the idea is more vital than selling the product itself.
  • Continuous Market Research: – The World has never been changing so fast as today, so to align your product and services to it plays a vital role in the success or failure of the business. Keep on researching the market to tap new customers and also create changes in your ad campaign in accordance with it.
  • Create Customer-Centric Campaign: – It is a thumb rule of any advertising campaign to not use intuitive knowledge for understanding customers. Rather than, collect and organize data and metrics to understand the customer in a better way.
  • Using AI & Automation: – If you have a large scale business than using AI will save a lot of time and effort and will help you to keep your focus more on the marketing objective. Automation tools which work on Artificial Intelligence analyze the data and past performance to create an optimized ad campaign with a blink of an eye.

So I insist you to think upon your marketing strategy and try to allocate a budget for the above sustainable practices and measure the difference.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

 

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HOW CONTENT MARKETING AFFECTS YOUR ONLINE BUSINESS

To market any product online we need a platform where customers can reach and know about our product. Content plays an important role to explore the product. Content should be unique so that we will not face trouble in ranking our website.

We can show our content in many formats:

TEXT

It provides detailed information about our products or services. People can easily understand internal properties and features. We can compare the product name and its benefits using textual content.

IMAGE

People catch image content faster than text content. It explores what actually the product looks like. We can easily understand the shape and dimension of the product. Multi-coloured image content attracts users to know more detail about products.

VIDEO

To explore our product in 3D, video content is the best option. Visual effects attract customers to know detailed information about the product.  Generally, the video comes with audio therefore the user needs less effort to understand.

INFOGRAPHICS

Digital Marketing

Infographics mean information and graphic. It is an image with some text content that describes the picture in brief.  Nowadays the use of infographics in our content is good to explore our products.

We can use these contents on different marketing platforms. The website landing page has huge potential to convert visitors to buyers. We can use engaging content on the landing page so that the bounce rate reduces and increase the organic rank. An informative and attractive content enhances the buying decision.

The title and description of the product should be more informative. It makes it easy to understand what the actual product is. Proper mapping of image and text is also important to improve user experience.

In Email Marketing, proper content at the proper time is necessary to improve conversion. The first identification of which phase of awareness or consideration of the audience has to be considered and then emails can be sent accordingly.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

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