Monthly Archives: January 2020

Tips to boost your sales on Amazon during Weekends and Holidays

Boost Sales on Amazon during Weekends and Holidays

What do you generally do when the festive season or holidays are upon you? Lots and lots of shopping, right? Well, at least that’s what the majority of people around the world prefer to do. And this is not just limited to the holiday season but also applies to weekends. People have a lot of free time during this period and they prefer to spend their time shopping for their favorite things. And nowadays, there is no better place than Amazon to order anything you need at the click of your mouse.

In the 25 years since its creation, Amazon has become one of the most important eCommerce platforms in the world.  More than 197 million people around the world visit this platform every month, which is a prominent measure of its popularity. So naturally, if you are a seller on Amazon, you would want to ensure that you have prepared in every way to boost your sales, especially around the weekend or holiday season.

Below is a list of few tips that you can follow in order to increase your sales during this period.

1. Make your product visible: You will only be able to see an increase in your sales chart if your product is visible to your customers. If they can’t see your product, how do you expect them to buy it? Keyword optimization and proper advertising are two important factors that decide the visibility of your product. So before you do anything else, ensure that you have entered all the relevant keywords in your catalog and have created proper advertisement campaigns for your product. The customer should be able to see your product the moment he types in your keyword. In addition to this, also ensure that your products are photographed neatly and presented well as that is the only you by which can make your products look appealing to your visitors.

Make your Product Visible

2. Advertising: Since advertising click costs increase by two or three folds during the holiday season, it is essential to spend your advertising budget wisely to maintain a profitable ACoS. You need to define your budget for advertising so that you will be able to calculate the profit for your items. Ensure that you create new campaigns for the holiday season rather than running the same ones throughout the year. You can even use Amazon’s ad platform on sites like Facebook and Instagram. These ads will always be less expensive than Amazon itself and will save you a lot of money. You can even consult an account manager who will help you to run festive deals and promotions for the price-sensitive customer.

Advertising

3. Stock up on inventory: Holiday season means that a lot of people are going to order your products and you are going to be flooded with deliveries. Many sellers, including Fortune 100 companies run out of inventory during this period which costs them hundreds of thousands of dollars in lost sales. So it is wise to fill up your inventory well in advance to ensure timely deliveries to your precious customers.

Stock up on inventory

4. Create an efficient backend operations team: An effective backend operations team will ensure that you are well-equipped to deal with any possible scenario that might surface during the holiday season. Responding promptly to buyer messages, ensuring timely refunds and replacements and monitoring sales reports are some of the important tasks that this team can handle to retain your customers.

Create an efficient backend operations team

Increasing your sales on Amazon can be easy if you know how to take advantage of the holidays. So if you wish to convert your visitors into your customers, then follow the steps mentioned above and prepare accordingly to get the most out of this weekend or holiday period.

For further information, you may contact us or visit our website www.bmconsulting.co

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Major changes to look out for in Google Adwords

Google Adwords

Being an online advertisement platform developed by Google, Google Ads have gained a lot of importance in recent years due to their range of benefits that help the advertisers to boost their sales. One of the major benefits of Google Adwords is that it works faster than SEO and helps to generate more traffic and leads than conventional SEO techniques. Also, Google Ads help to increase your brand awareness in addition to boosting traffic, clicks, and conversions. Thus, it becomes mandatory for a business to monitor the changes which Google brings to this advertisement platform. Following is a list of few major changes that are coming soon to Google Ads:

1. Local search ads will now appear on Google Maps: With the increase in the use of Google Maps for navigation around the world, we can easily conclude that these maps would be a part of the search network in the future. Google unveiled the “next generation” of local search ads which will now appear on the Google Maps platform as well as Google.com. In these new ads, the brand logos and offers will appear on the surface of the map rather than alongside the map.

Search Ads on Google Maps

The reason behind focussing on Google Maps is that it has a billion users and location-related searches account for nearly a third of all mobile searches. So next time when you search on Google Maps for a luxury hotel, you will see a list of hotels that have paid to be there on the Maps platform.

2. Expanded Google Text Ads: Text ads are going to have a significant change in recent updates. This new update will make the headlines much bigger, and the advertisers will have the option of writing 30-character headlines instead of the previous 25-character headlines. During its testing phase, Google found that this change dramatically increased the CTR by almost 25%. In addition to this, the number of characters in the description line has also been increased to 80.

Google Expanded Text Ads

3. “Accelerated Delivery” feature discontinued: Google has announced that they are going to discontinue the “accelerated delivery” option for Search and Shopping campaigns. This feature allowed the advertiser to set a budget above the current ad spend by a considerable margin and then turn on “accelerated delivery” to drive as many impressions as possible. Google claims that they have improved the “standard delivery” algorithm which will improve the performance of the advertisers.

4. Maximize Conversion Value Bidding: Google has launched the new Maximize Conversion Value bidding strategy for Search. This strategy will automatically optimize the conversion value instead of optimizing the conversion volume. This will significantly improve the performance of those who are currently using Maximize Conversions bidding. You can also set adjustments in value for different audiences, locations or devices in the future.

Bidding

5. Ad Position Metrics removed: Google has removed the ad position metrics from the platform on September 30th, 2019. Google has taken this step because they felt that this metric had become less meaningful because the ad quantity shown on different pages and devices is highly variable. For example, being at position 5 on a page which shows 5 ads is also being last. Though ad position metrics have served the advertisers well, Google has introduced four new metrics like Top Impression Rate and Share which tells you how often your ads are displayed above organic results. You also have Absolute Top Impression Rate and Share which shows you how often your ads appear on top position.

Though Google Ads are beneficial for your business, you shouldn’t start with them just because someone else you know found success with the help of these ads. You need to understand if these advertisements make sense for you and your business and if they do, what type of ads would prove to be most productive for you.

For further information, you may contact us or visit our website www.bmconsulting.in

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