Monthly Archives: December 2019

Get to the roots: Improve your organic Google ranking

Improve your organic Google ranking

Why do you think everyone strives so hard to get their website on the first page of Google? According to a study, the first page of Google receives almost 90% of clicks and less than 10% of people advance to the second page. Thus, getting on the first page of Google is nothing short of an achievement as it ensures that your website is bound to get traffic, which further leads to sales. Search Engine Optimization (SEO) requirements keep on changing as new algorithms are generated, which makes it very difficult for a business to keep up with these developments. A traditional approach like updating content on the website, keyword research, and targeting does not make a significant impact like before. But in any case, one has to keep on adhering to these requirements in order to survive on the first page. When it comes to getting into the details behind SERP rankings, you have to understand that there is no secret formula that will put you on the top of the page. Dedication, creativity, resourcefulness, and perseverance are the only things that will guarantee success. However, to make it easy for you, we have listed certain steps that you can take to improve your Google ranking:

1. Track and understand the Google ranking algorithm: Google executives have confirmed that Google algorithms keep on changing constantly and only a few of those changes are made public. Moreover, the frequency of these changes is around 500 to 600 per year! This shows that these changing search algorithms are one of the biggest hurdles for SEO.  If you wish to succeed in the field of SEO, then you have to have a detailed understanding of these algorithms. There are a few resources that could help in this case. Check out Moz’s Google Algorithm Change HistoryGoogle Webmaster Central and The Webmaster. These tools will offer you an in-depth understanding of new algorithms and will allow you to plan your strategy accordingly.

2. Identify the issue on your website: If you wish to reach on the first page of Google, you need to know where your website stands currently. Start by checking your site’s keyword ranking by using different tools like SERPs.com to assess your rank. The speed at which your site loads also plays a vital role in your ranking because everybody hates a site that takes too long to open. You can do the speed test of your site by using the following tools – Google PageSpeed Insights, WebPageTest or Website Analytics Audit. Once this is done, check your website’s general health in categories like the blacklist, mail server, web server, and DNS. This will give you a brief idea about the areas where you need to improve.

3. Ensure a mobile-friendly website: According to Google, “… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…” This means that you need to have a mobile-friendly website which the user could find useful. Ensure that your visitor is able to do the basic tasks on your site in an effortless manner while using his mobile. Also, make sure that your website fits the screen of the mobile and takes less time to load.

Ensure a mobile-friendly website

4. Do keyword research: Keyword research is the most essential element of any SEO strategy. If you don’t understand the importance of keywords, then you cannot go far in your online business. Identify the keywords which your target audience uses to find your website. You can use Google Keyword Planner to help you out in this case. Detailed keyword research also offers you some important information about your target audience and allows you to write content accordingly. Using long-tail keywords is also a prime necessity if you wish to succeed. Besides this, spy on your competitors who are ranking ahead of you on the SERP and try to understand which keywords they use. This will give you a rough idea about their strategy and will help you to devise your own as well.

Do keyword research

5. Fix broken links: Many businesses have a habit of ignoring broken links.  This can create some serious issues and will have a negative impact on the user experience as well. Since both internal, as well as external links, can have a huge influence on your Google ranking, it is mandatory that you take the help of tools like W3C Link Checker to spot the 404 error and fix them.

Fix broken links

A successful strategy that will put you on the first page of Google is very easy to devise but requires consistent efforts and a detailed study of your target audience. Once you know how everything works and what people want, you can create content accordingly which will generate traffic and increase your conversion rate as well.

For further information, you may contact us or visit our website www.bmconsulting.in

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Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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Make sure your email gets opened

Make sure your email gets opened

Consider a scenario where you have just launched a new product and you are eager to tell your customers about it. Your graphics and content team has spent almost a week in designing a perfect email that would efficiently convey your product. You add the email addresses of your customers and hit “Schedule”. However, when you check out the email stats the next day, you find that not even 5% of those emails have been opened by your customers. This creates a storm inside your head and you start to wonder what went wrong and scout different possibilities by which you can improve the open rate of your emails. Basically, it is no rocket science to make your email look appealing to your customers and all you need to do is just follow a few basic rules which are mentioned below.

1. Write an attractive subject line: Consider that you have received two emails with the same context but one of them has a subject line “Request for review on your recent purchase from Amazon” while the other gets a subject line “Hey Sam, did you like your new product?” In this case, the second email is more likely to get opened than the first because it is personalized and has an attractive subject line which will make the customer click on it. Another way to get your email opened is to avoid using “spam” phrases like “free” or exclamation points.

Write an attractive subject line

2. Create mobile-friendly emails: According to statistics, more than 50% of emails are read on a mobile device. Thus, it becomes necessary for you to make the first four words or 50 characters of your subject line very impactful because that is exactly what the mobile readers will see. There are specific programs like DedicatedMailer which allow you to preview how your subject line renders across a range of email programs and devices.

mobile-friendly emails

3. Make it short and sweet: To be frank, no one has the time to read a lengthy and descriptive email. If the message looks too long, there are high chances that it will get sidelined and will be revisited some other time (which means almost never). Your content should always be easy to skim and you can do this by using bullet points instead of paragraphs. Also, ensure that every paragraph is not more than five to six lines so that people would prefer to read it. Last but not least, always make sure that you cover only one topic per mail rather than squeezing everything into one single mail.

4. Include a call-to-action: By providing a call-to-action (CTA) you are motivating your audience to take that step towards becoming a customer or client. It becomes the determining factor between a lead and a conversion and hence is an important part of your email. Make sure that you add one CTA per email, but include it in at least three places in the form of text, buttons or combination.

5. Segregate your list: In case you are planning to send bulk emails to your customers, make it a point that you do not use the same pitch to all of them. Try to segregate your customers according to their spending habits, locality, interests, etc. and then hit ‘send’. Doing this will also ensure that your customers will feel more connected to you which would in turn help to increase your open rate as well.

Email communication is one of the most traditional yet effective ways of reaching out to your existing as well as potential customers. This method allows you to target multiple customers at a negligible cost which makes it a very productive marketing technique. So, make sure that your email steals the show the next time you are pitching something to your clients.

For further information, you may contact us or visit our website www.bmconsulting.in

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BRAND RELEVANCE

Brand Relevance

Success in the market can be measured through a customer’s preference for a brand. And that is what is known as brand relevance in the marketing language – something that you possibly can’t survive without in the corporate world. This is why even if certain brands are priced at a high value; customers prefer them over other low-priced brands in the market.
Relevancy counts majorly in a steep increment of your business ranking and once you understand the definition of relevance, it becomes very easy to generate relevant content. However, in this fast-paced world where technology and businesses are growing rapidly, even your best content starts losing its charm after a year or two. Thus you should concentrate on developing content with which the customers can actively engage or which relates to their needs and desires.

As the clocks ticks faster than before in the current era of immediate pace; brief and concise have become synonymous to relevancy. Content relevance can be achieved by generating short stories or updates about your product or service or even about the current trend in the market. This can help your customers to stay up to date with the market and also develop a trust in your brand.

Below are a few tips which you can use to maintain brand relevancy:

1. Develop customer-centric content: Everything you write, post and share about your business should be customer-centric. For doing this, you need to know your customers in the best way possible. You can start by studying the people you are targeting and understand their purchase patterns, their likes, and dislikes and even characteristics such as their age, background, job, gender, location, and income. This data will allow you to develop your content in a way that will prove to be beneficial for your customers. This content will be more relevant to your customers and they would be able to connect with your brand very easily.

customer-centric content

2. Develop trending content: No one likes to read about a service or a technology that is already on the verge of getting scrapped or updated. You need to stay up to date about the latest trends in the market and write about them so that people could learn something new out of it rather than wasting their time reading outdated content. There are a lot of sites like Facebook Trending or Google Trends that track the most viral and latest stuff in the market.

3. Personalize your content: A communication is done over the internet never leaves a lasting impression on your customer. However, it is not possible to meet every customer face to face and hence you are left with no option other than online communication. As a result, you need to maximize its effect on the customers by personalizing your content as much as possible. Make sure that you write about the region to which most of your customers belong to. You can even send a few of your followers some interesting and meaningful messages on their birthdays so they will feel special and might even spread the word about your brand. Once your audience starts feeling connected to your content, your business is bound to grow rapidly.

Personalize your content

4. Maintain consistency: Generating a lot of content on a single day and remaining inactive for the rest of the month will not make a good impression on your audience. It is vital to generate quality content on a regular basis but it is also important to maintain consistency while posting it. You need to decide a day of the week when your posts will make the maximum impact and you need to keep posting on that day every week so that it will form a pattern and your audience will know when to expect the next blog or post from your side. You can keep your blogs or posts short and crisp to maintain their relevancy in front of the audience.

Maintaining brand relevance is equivalent to maintaining the loyalty of your customers. You must take your time to understand what your customers want or might want in the future and develop relevant content accordingly, albeit by staying true to your roots and your brand values.

For further information, you may contact us or visit our website www.bmconsulting.in

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