Monthly Archives: August 2019

Tips to design a user-friendly website for higher conversions

User Friendly Website

The website of a business is of paramount importance because it forms the base for successful conversions. According to research by Stanford University, 46.1% of people said that a website’s design is the main criteria to decide the credibility of a company. Any individual who would like to know about a particular business will definitely visit the website of that company at least once and will try to explore that particular business and the services it provides. If that particular website is not interactive or fails to have a user-friendly design, then it is bound to irritate the visitor, which might also result in the loss of conversion. Hence it becomes mandatory to make your website as creative as possible to increase the probability of getting more number of conversions for your business.

Here are a few tips that can help you to restructure your website and make it more productive:

1. Keep it short and simple: A website with a lot of content along with images and videos does not go easy on the eyes of the visitor and takes a lot of time to digest. But keeping a website simple and easy to read does not imply that you should limit the amount of content on your website. Simplicity can be achieved by getting rid of the unnecessary elements from your website and by making the overall website design less cluttered and more pleasing to the eyes. Apple is a good example of a simple yet effective website.

2. Use negative space effectively: The negative space is all the empty space between the various elements on your website like the space between header and content or space between two images. This also includes the spacing between paragraphs, sentences or letters on your website. Effective usage of the negative space will not only lead to a good-looking website but will also help to make it more readable and easy to understand.

3. Design mobile-friendly website: It is no surprise that people in today’s world make use of their mobile phones rather than desktops or laptops to browse through different websites and make online purchases. Thus it becomes necessary that a website design should be such that the entire layout of your website fits perfectly on the small screen of the mobile and it can be easily viewed from it. This will really help to increase the reach of your website and will in turn help to boost your conversion rate.

4. Make your CTA visible: The CTA button is the major factor that drives conversions on your website. The Call-To-Action (CTA) button should not be hidden somewhere where it is difficult to find at first glance. It needs to big and bright and should be at a location where people would be able to spot it in less than three seconds. Also, try to optimize it by using phrases like “Order Now” instead of “Checkout” or “Buy Now”.

Registration

5. Remove the requirement of registration: This is one of the most irritable parts of a website where the company requires the visitor to register before moving forward with purchase or enquiry. It is important to note that people generally do not spend a lot of time to browse through your website and if they get registration pop-ups in the little time that they do offer, they are bound to leave at that immediate instant. Thus you should ensure that you do not force registration on the visitor as it should be ideally kept optional.

Designing of a website is a lengthy process and requires frequent optimization as your business expands, and hence it should be done only after a detailed understanding of various aspects of a website layout, the target audience and your business goal. After all, it is your website that showcases how different you are from others and how your services would help the visitors.

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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