Monthly Archives: September 2018

How to drive sales through Amazon advertising

According to a report in the BloomReach’s State of Amazon, customers tend to search on Amazon twice as frequently as on Google. In the coming years, this number can only be expected to rise. Eventually, every customer will start their search on Amazon.

Amazon is not only a place for people to shop but is also a window for them to see and discover new brands, to find content that is original. As per reports, more than 50% of Amazon customers use Amazon in order to look for new products or brands. The product with the most reviews gains the attention of the most customers on Amazon. The reason for this being that when we need to make a decision, our brain falls back on certain factors like reliability, public opinion and word of mouth. We ask people what they think and rely on them. Social proof is what helps us in making successful online purchases.

amazon festival SALES

Because of this, Amazon Advertising is a great resource for businesses to reach thousands of customers and spread brand awareness. But buyers aren’t the only ones who are getting these benefits. Sellers are taking advantage of Amazon too.

The main question that lingers in our minds is, how does Amazon Advertising help drive brand discoverability?

According to a recent study conducted by a premium agency, on close to 4 out of 5 shopping occasions customers purchased mostly from the top 9 brands. Therefore it becomes vitally important for a brand to be listed in the most prominent ranking on Amazon.com to give your brand the much-needed uplift.

Amazon Advertising provides display ads, which is useful for testing ad creative’s and colorful clothing imagery. There are product detail pages which include information, customer reviews, and videos which help promote product or brand education.

For example, Airheads is a brand that collaborated with Amazon in order to promote the launch of their new product, Airheads gum. The product was put on display along with videos on third-party sites and Fire TV. This kind of advertising resulted in a 120% rise in awareness among new customers regarding the product.

Still, don’t know what to do? 

Using Amazon Advertising’s sponsored ads and display ads, a leading clothesline brand got to do test variations of ad creative to learn that bright and colorful clothing imagery performed best. There was a major rise in branded keyword searches during their campaigns, which helped boost their brand’s accessibility and boosted its present sales on Amazon.

But how does Amazon increase sales through advertising?

Those who want to gain more attraction on their products, pay for certain positions by bidding on specific keywords. This increases the ranking of their product and leads to higher visibility. Whenever a shopper clicks on the ad, the advertiser will be charged.

Then, there is the method of campaigning. You put your main product categories and then add more specific ad groups. Make a list of several relevant keywords for each ad group and write ad copy related to the keywords. This process keeps your ads relevant and also prevents you from wasting money.

When you are finding relevant keywords for campaign benefits, look at your competition for inspiration. If you want to find out who they are, do a search for your products on Amazon and discover which brands are on the topmost section, dominating the search results.

Your ad copy should be precise with what it sells. You should also add some humor and creativity while writing it, so as to make it more attractive and appropriate. This helps you stand out in front of people and really sin better solutions on Amazon search page.

Most people spend a lot of their time on Amazon. So, if you want to boost your company’s advertising, you should saw Amazon’s advertising tools to improve your Amazon ads and increase sales.

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Top 5 advance marketing strategies for Amazon sellers

With almost 2 quarters of the year gone by, Amazon sellers must start gearing up for the next year in order to stay ahead of the competition and rivals. If you are of the notion that you are the only one preparing ahead of the start of the next year, you are highly misjudging others, who might be looking for fresh ideas, strategies and initiatives to beat others in order to increase their sales volumes.

Seller’s market in Amazon is a race which every seller is determined to win and beat others in the competition but here, being first doesn’t matter at all; being unique and different with ideas and approach will help in winning the race, thereby, customers. As a seller, it is imperative to know your strengths and weaknesses and work around them to pull more customers towards selecting your products and build brand loyalty among the customers you have managed to attract.

Well, let us move further to understand the top 5 marketing strategies that will help an Amazon seller achieve their sales goals.

1. Market research is the key

Amazon is the biggest e-commerce marketplace with millions of buyers looking for products they require or want. As a seller, it is imperative to understand what the customers want and ways to make sure you supply exactly and here, market research plays an important ally in determining the needs and wants of the customers. Market research and surveys will help in knowing how you can use your products as an opportunity to reach out to the potential customers.

Market research can be conducted in various ways – questionnaires, online polls, direct questioning and such. Most importantly, you need to identify the research tool that will yield correct information and data and launch it at the correct time.

 

Market Research for Amazon Product Promotion

 

2. Get reviews for your products

About 80% of the customers prefer to buy the products listed on Amazon based on the reviews the product has from users. More favorable reviews will result in better sales. Have your users review the products and rate them online. This will prompt the buyers to complete the purchase. As a buyer, I would never any product that does not have positive reviews or any review for that matter. Having video reviews or images from the customers who bought the product will be as good as personal recommendations.

3. Offer discounts on regular basis

One great way to build a lasting relationship with your buyers and keep them coming back for your product is offering good discounts. It is a natural human tendency to go for products that have words like ‘discounts’ or ‘on sale’. Optimizing this tendency, offering discounts and offers on products will prompt the customers to convert the items into sales.

Daily deals will take you the top position in the Amazon Homepage listings under ‘Hot Deals’, or “New &Noteworthy and will help in generating better traffic to your product and also, to the related products that you might be selling on Amazon.

4. Don’t forget your mobile users

Mobile and Desktop users for Amazon Product

 

Smartphone users constitute the highest buyers on Amazon. Smartphone users prefer to search for products and make a purchase using their phones instead of turning on the laptop and opening the website; it feels tedious and having the app on the phone makes it easy and simple. Having a responsive page for your products is a must on Amazon.

At the same time, it is important for the sellers to have different strategies for various devices that will prompt the mobile users to buy the product using their phones.

5. SEO Improvement

Amazon looks for the pricing and reviews in order to rate the products and place them in various categories, but it also looks for keywords that prompt the buyers to look for the products. Right keywords yield the result that you want when the buyers are making a search for products. Improve your SEO strategies and efforts in order to be on top of the search result pages and make the search more organic. Use Amazon Keyword tool to generate the long tail keywords that will work the best for you.

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Steps to follow to achieve your target sales rank on Amazon

The need for a basic understanding of Amazon sales rank and how it works is very important to gain success on Amazon.

What is the meaning of Amazon sales rank? 

Every product is given a ranking on Amazon. It is otherwise known as BSR. The BSR system takes every product on Amazon and ranks it based on the number of sales the product has made. It is like a snapshot of how well a product is doing. The A Best Seller Ranking of a product can be found below Product Information in a product’s listing.

How to get top maximum sales on Amazon and rank better than your competitors in the industry

1) Consider all small details

You can’t just put some details about your product, add a picture and hope to make optimum sales. You will have to consider all the small details and take time making it better so that it looks good, and people react to it. In order for that to happen, you need to consider a few things:

  • A relevant Title
  • Accurate description about the product and information on key features
  • Good images
  • Enhanced Brand Content

 

Amazon Enhanced Brand Content

 

You can use Splitly to check your the price of your product and photos. It tells you exactly what can help your product rank better than your competitors in the industry.

2) Use Keyword Targeted URLs

When you promote your product, people find out about it. If you do good promotions, people will want your product. If you intend your product to rank better and get better sales, you can use Jump Send’s Keyword Targeted URLs to release your product especially for the use of your target audience around the globe.

How to launch your product using Keyword Targeted URLs.

  • Use Amazon to make a promotion
  • Decide what keywords to add using Keyword Scout
  • Choose what to give away every day using Keyword Scout
  • List your product on Jump Send
  • Add three keywords on Jump Send listing
  • Promote your product for about 10-15 days
  • Use Splitly to track your keywords

3) Become a master of Amazon PPC

Pay per click is Amazon’s own advertising system that allows you to make the most on your product through investing in sponsored ads. Amazon Sponsored ads are on the sidebars or at the top and it means that sellers are paying to get their product recognized. Pay per click by Amazon allows one to sell more products and not lose money.

Amazon Pay Per Click

  • The keywords you should choose should be long tail keywords over short neck keywords. Maximum usage of Short neck keywords is used to help you in referencing your product while long tail keywords are phrases that give more details in response to your product. Long tail keywords have certainly more benefits that short neck ones as they are less expensive and have better conversion rates.
  • Do research. You always need to keep doing research and finding better keywords for your products. Keyword Scout helps you to generate thousands of keywords in one click. You can take its help to improve your keywords and stay ahead in the competition.
  • Do reports of your progress. When you have run a few ads on Amazon, you must check your progress. It will help you figure out what’s working and what’s not. You won’t have to spend money on ads and keywords that aren’t working.

4) Send emails to customers 

In order to get customer response, you can send emails to follow up with your customers. That way, customers can give reviews about your products quickly. There is a higher chance of getting positive reviews through this.

Instead of writing emails to every customer and making it sounds like a tedious thing to do, you can rather use Jump Send to make it easier for you. It has an automated email follow up a system that helps you check with your customers. So you can earn positive reviews and prevent negative ones. This improves your product status on Amazon.

5) Try new promotions

You should always try new promotions. But be careful of the fact that you do not use more than two Keyword Targeted URLs. Start more promotions for other relevant keywords using Keyword Scout. Don’t miss out on tracking your product and its search rank position. This way, you will get a good amount of sales and a nice rank for your product.

 

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Ways to promote your Amazon listing

In this technologically driven world, it’s not easy to flag off new products on Amazon is very difficult these days. The markets are competitive, and if you want to get more buyers, you will have to promote your Amazon listing. You need to promote your product to get more visitors and it will lead to better sales.

Here are five methods to promote your Amazon listing:

1. Sponsored Ads & Promotions

Tips to follow to promote your Amazon Listing Using Sponsored Ads & Promos

  • Choose a Good Product

If you want greater sales, you will have to use the right keywords to attract the most customers. For that to happen, you’ll need a good product that will bring you good customers.

  • Using today’s Deals

Short timed deals are posted on Amazon’s “Today’s Deals”. They can be used to increase the ranking of your sales. The buyers can only purchase one item and Amazon will promote it best.

2. Social Media

Social Media promotes products, gains trust and attracts customers.

 

Promote Amazon Product on social media

 

How to make optimum use of Social Media to Promote Your Amazon Listing

  • Choose your channel

Analyze and pick the best Social Media platform that suits your brand the best. Focus only on that place.

  • Construct Your Brand

Analyze and study competitor brands and learn what they’re doing. Social media is supposed to be fun- draw audience attention to your brand, interesting and social. Keep your audience in mind. Therefore it’s vital to create content that get’s shared ahead- so create content to entertain, educate and convince the audience.

  • Find Social Media Influencers

When social media influencers promote your products, people who follow them are interested and may be looking forward to purchase your products. It’s best to connect and to reach out to the influencers to make promotional deals.

  • Paid Advertisements

Until you have a large number of followers, you will have to run paid marketing campaigns to help gain a good audience.

3. Blogging

Blogs are great places to reach new audiences. It provides information about your products and keeps them updated about your brand.

 

Promote Amazon Product through blogging

 

Tips for Blogging to Promote Your Products

  • Create a Blog

You must build your own blog and write for self or hire a professional content writer to write useful content related to your products.

  • Promote your content on other high ranking Blogs & Websites

Make optimum use of social media influencing and ask other blogs and website to promote your Amazon listing. Run promotional content on other high ranking sites and platforms.

  • Post Regularly

Depending upon the amount of content you post, you will be noticed by various search engines. Take into consideration your audience core requirement and provide relevant content.

4. Build an Email List

Create an email list for your business to improve revenue and maximize customer value.

Make use of these tips For Using Email Lists to Promote Amazon Product Listings

  • Send automated emails to your customers

Using Jump Send, you can send automated email campaigns to your customers and receive reviews and great feedback.

  • Make Your Own Audience

Collect your emails to know how you interact with your customers.

  • Create incomplete perceptions

Provide important but incomplete material. This leaves the audience wanting for more and hence helps you showcase your knowledge.

5. Deal Websites

You can use this place to distribute deals for your products. This helps you in generating sales, getting higher ranking and better exposure.

Know how to use Amazon Deal Sites to Promote Product Listings

  • Find a good Deal Site

Find the best platforms to promote your offers and deals.

  • Don’t give away free stuff

People are always shopping for deals. However, make sure to cover your cost of goods and Amazon fees before deciding on a particular promotion.

  • Check your keyword ranking

Whenever you want to measure the results of promotions you make on social media, you can choose to track your keyword ranking using a reputed keyword ranking site.

  • Follow Up

The customers you receive from your promotions must be given full service and satisfaction. Send those emails, valuable feedback, reviews or even a good amount of sales.

Conclusion

It can be frustrating and a roller coaster ride to launch a product on Amazon and get the needed breakthrough and increase in product revenue. However, once you find a method, you can use it for all your products.

 

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Why are customers not leaving reviews on Amazon?

Getting reviews on Amazon is a very hectic thing to do. You do so much work, from creating your own business online and the customers rarely ever leave any reviews. It’s an unfortunate event. You must wonder why this happens. Here are three reasons why –

  • They Forget

Customers can be very forgetful, and it is not on purpose. It is not an excuse and it does not mean that your customer didn’t like your product. They genuinely forgot to leave a good review. Now if you put yourself into the customer’s shoes – you buy a new product and absolutely love it! Is the first thing that will pop into your head being to give it a good review? You might want your family and friends about it, but that’s it.

The best way to generate reviews is by sending them emails and contacting the customers to gain reviews. This will remind them to put in a good word after their fabulous experience. The customers won’t feel bad, in fact, they will be happy to hear from you as long as your emails are meaningful and you don’t spam.

Review Mail for Amazon Products

If someone has a bad experience with your product, the first thing they will do is to review it on your listing page. This can be very bad for your sales. So this is where your emails help. The customers can review them personally and get their problems solved and it helps in avoiding negative feedback.

If you are active on all your social media profiles, which can also ensure that your customers don’t forget to reply. There are high chances that your customer will see your post and remember that he needs to give a review.

  • They don’t know how to review

Some people who use the internet and Amazon on a daily basis, it is very difficult to process the fact that some people cannot use the internet as properly as we do. This means that some people who purchase your product do not have the knowledge of how to leave a response and where to, even if they really want to. So, it is always better to make things as easy as possible.

Direct link for amazon product review

Since it is your website, your product and your review, you need to make sure that everything is easily accessible. So, when you send an email to people and tell them to leave a review, add a direct link to where they can leave the feedback. This becomes easier and wastes no time. And, that way you can let the customers remain at ease as compared to when you make them find the place to review your product and not be able to find it, hence dropping the entire decision altogether. It’s better to remain on the safer side.

Social media can play a big role in generating good responses. Many people use social media and if you remain active there, it can be of great help to your business and lead to good reviews on Amazon.

  • They don’t have time 

This is one of the biggest problems that affect everyone. In such a speedy generation, people barely have time for themselves, forget having time to click on a website and give a review. And if someone buys something online, it is obvious that they don’t have the time to go to shops and purchase the product themselves.

 

Time saving amazon product review

What you can do is set up an email campaign which it is straight to the point and simple. Don’t add huge amounts of texts as it bores users. They see large sentences and think, “nope, gotta put the phone down.” This is not a good response. Use a punch line which reassures your customer that it won’t be time-consuming to leave a response.  That way, they know that it won’t take more than two minutes to leave a good feedback on your product.

Conclusion

These were the three main reasons why people don’t send their reviews and responses to your products. But, if you follow this procedure, it will become easier to get reviews and hence, it will also help you in increasing the sales of your products.

For any further information on Amazon Marketing Services, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Tips to know how to optimize Amazon products as campaigns

All the brands of all sectors such as fashion, consumer durables, and packaged food are interested in doing business on Amazon, Wal-Mart, Flipkart, and all such online sites. This is all because the advertisements and promotions done online are becoming a major part of marketing activity and is continuously increasing. Online shopping is trending these days which has increased the scope of companies registered online. Statistics say that 55% of products searched online are on Amazon. People tend to search their requirements on large retail and e-commerce websites instead of search engines like Google and Bing. The data analysis revealed that the amount spends on marketing activities on Amazon Marketing Services (AMS) saw a tremendous growth. Day by day Amazon is improving its performance. Amazon Marketing Service emerges as the most important advertising services in e-commerce. The strategies in it should be understood properly and its potential should be used in the best possible way. Amazon Marketing Services has three types of different advertising units- Sponsored Product Ads, Product Display Ads, and Headline Search Ads.

  • Getting granular with Sponsored Product Ads

The base of Sponsored products ads is targeting the campaigns. By this Amazon indexes your brand’s individual ASINs/ Product Detail pages. ASIN stands for Amazon Standard Identification Number that is unique and is assigned to all the products on site. It then runs the machine learning algorithms against that index to push the target keywords. The best-targeted keywords are selected for target campaigns and can be seeded into manual campaigns also.

Amazon Sponsored Ads

If you choose manual campaigns then you get more control over specific keywords, products, and ads that you want to include. Here you have to use the granular structure. You should aim to allocate a separate campaign per keyword and a set of products. This will give you more clearly and better control on optimization over granular at the product level.

  • Eligibility and Headline Search Ads

In order to run headline search ads which have different targeted keywords and banner ads that appear in a banner sized placement right at the top of the search results- your brand needs to display at the most three eligible products within the ad unit. If Amazon decides any one of the three products ineligible then your campaign will be paused and ads will be stopped appearing. This is lead to a huge loss of opportunity. Product eligibility has a commerce aspect for the advertising of the products.

Amazon Headline Search Ads

Amazon has all the rights to make a product ineligible for advertisement due to many reasons including but not limited to if the product is out of stock for a longer period of time or is not profitable enough for Amazon. Eligibility is applicable on all the products. You should be very careful before building and managing your ad campaigns. You should always keep a backup product ready if the main product that you chose is deemed ineligible by Amazon. You should always be aware of the latest updates and check the notifications regularly to ensure quick response towards any ineligible product and minimize the issue of ad campaigns stoppage.

  • Conquesting and defensive strategies for Product Display Ads

With the product display ads that appear on Amazon’s product details page, you should also target the consumers as per their interests and search results. You should do proper researching and these can include your product, your competitor’s products, or complimentary offering products. The most popular strategies that brands are using these days are either defensive campaigns or conquesting campaigns.

Amazon Product Display Ads

Conquesting means running the ads on the detail pages of competitive products in order to entice consumers who drive there to consider your product over the other products. As part of this you need to get you won merchandising, images, reviews, pricing, details of products, description, content, etc. spot on if you want to excel in conquesting. Brands are constantly doing experiments for its success. While defensive campaigns involve purchasing the spot for your product for ads while the competitors are unable to conquest it. Here you can help the consumer in identifying your product specifications and uniqueness. E-commerce advertisements are trending nowadays and which is preferred to be used by all the brands apart from their traditional advertisements.

For any further information on Sponsored Product Ads, Headline Search Ads or Product Display Ads, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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