Amazon is a marketplace. So when someone searches for something on Amazon, they are most likely to buy it. So how does one get the topmost ranking on the world’s largest retail store?
How to get your product to reach the first page of Search?
The better the sales, the higher you are ranked on the page. If you don’t match the other sellers who are on page one, Amazon does not let you be on top. But, there is always another way to do things. You can reach the first page through giveaways and promotions.
Taking help of a promotional site
In order to get better rankings, you will require an audience who is willing to buy your product. Just making a Product promotion won’t be of any use. This is how Amazon helps:
- Go on Amazon seller central. Create a product promotion.
- Sign up with an Amazon deal site and list your promotion.
- Add relative keywords if you want a better rank.
- Sales will pour in and your rank will.
- If you want to track your product, use Splitly.
Reviews are very important when it comes to buying things on Amazon. If you want to remain on the first page of Amazon, you will have to get good quantity and quality of reviews relative to the other products on that page. This will attract the crowd and give shoppers the option of your product. In order to send automated messages to your buyers and asking them about their experience, you can use Jump Send. This will make them come back for more shopping in the future.
A conversion rate is used to understand how the sales of a product actually take place. In order to calculate it, you must divide the number of customers on a page to the total number of sales. Amazon offers a metric called “Unit Session Percentage.” Similar to the conversion rate, this one has only one difference: they don’t divide the sessions into orders. They divide the sessions into the actual units ordered.
Keywords and Relevancy
When people do product searches, they do it on Amazon. They type in the product that they are looking for and relevant results will appear. The best choice is made and the product is bought. If you want to have a better ranking, you will have to control the Search. This is available through keywords and relevance.
With the help of keywords, Amazon gets to know more about what the products actually are, what they are about and where they should be placed. You can use Keyword Scout to start your keyword search. It comes up with more than a thousand keywords that are related to your product.
The most important element when it comes to Amazon products is the title. Each word can be looked up and you will find relevant details. Amazon gives Sellers a limit of 200 characters. These may be used to create product titles which are equally relevant and clickbait enough to make people click your product and eventually buy it.
The information that you add in your product feature can also be looked up by buyers. You have to include every keyword that you want a good ranking for. The bullet field has a limit of 500 characters. But, you must not put too many words in the field or else it looks drabby and can intimidate the customers. The field must be detailed and full of potential keywords You can also include features and benefits regarding the product.
If you want to provide detailed information about your product, this is the best place to do it as you can add extra keywords.
Sellers are provided 5 fields of 50 characters of search terms. You can use these to drop synonyms or other longer versions of your main keyword.
You can use this place to add last few keywords to improve your Amazon product ranking.
If you go in this manner, you will have a good rank on the first page of Amazon.