Monthly Archives: July 2018

6 tips for optimizing Amazon Sponsored Ads

Amazon is steadily growing to be one of the top e-Commerce websites in the world and almost everyone is visiting or buying from the site. One of the biggest advantages any seller can have through Amazon is Amazon advertising and as a seller, if you do not optimize the PPC or Pay Per Click ads or sponsored ads, it will be a grave mistake on your part. You have to keep in mind the cost incurred for marketing has to be lesser than the price of the products you are selling on Amazon.

Amazon advertising is on a boom and the main reason for this boom is Amazon sponsored ads. Sponsored products ads are on a rise and constitute about 75% of the ads on Amazon. Most product searches are made on Amazon and sponsored products ads is a major component of the advertising strategy that will help sellers bring their products to the forefront and into the notice of the buyers. However, questions often plaque the sellers as to which products and keywords should be added to which ad group and how should one categorize the products and such. Well, there are no set criteria for the organization of products into groups and there are no set rules on which keywords work and which don’t.

Here are 6 key tips that will help the sellers make the most of the sponsored ads strategy in order to be visible to the buyers.

     1. Have consistency in your campaigns 

PPC campaigns have a structure that needs to be followed and will have one or more of the characteristics such as the brand(e.g. Nike, Adidas, etc.), product listing (e.g. sportswear) and top sellers (for e.g. in the top 5).

It is important to have a consistent structure for your products, irrespective of the organizational method employed. Otherwise, the ads will get repeated under different criteria and this will create confusion.

     2. Have relevant keywords

Searches are made based on keywords and any marketer knows the importance of correct keywords to make the campaign a success in digital marketing. Similarly, in Amazon too, using the right and relevant keywords that will lead to the sponsored products ads is the key to its success.

Also, you can test which set of keywords match your campaign and set it to ‘broad’ for a few days and increase the budget for a few days. This will help in finding the right and relevant keywords for your campaign. Amazon gives you the choice to use the relevant keywords and options that help you in doing so.

Amazon Keyword types

3Have similar products in the same ad group

As we have understood that keywords are the key to the success of any ad campaign, it is also vital to know that each ad has its own set of products and keywords pertaining to the products. Thus, it is important to categories all the products pertaining to the keywords and the ad group in one group to make it easier for Amazon to identify the right product for the keyword that has been entered while searching.

     4. Let Amazon identify the relevant keywords for you

You can run an automatic and a manual campaign simultaneously and after a week or two of running the automatic campaign, see which search keywords have yielded better sales. Run these searched keywords in the manual campaign.

Amazon Automatic and Manual Campaign

      5. Make use of Amazon’s listing text 

Amazon shows only those products in the sponsored products that meet its listing. Check and recheck if the keywords are relevant to the products and are included in the listing texts such as description, headings, and sub-texts for the product to appear during the search.

     6. Use more of long-tailed keywords  

Customers prefer to type in the entire sentence instead of just keywords when looking for a product. For instance, a person looking for a Nike sports shoes of a particular color and make will type in ‘Nike sports shoes in black’ instead of just ‘Nike shoes’.

Also, these long tailed keywords will help in eliminating competition since the buyer’s intent and requirement becomes specific and it will help Amazon to run your product when the search is made.

For further assistance on Amazon sponsored ads, Amazon automatic campaign or Amazon manual campaign, please feel free to contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in for more information.

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Tips to drive sales with AMS and drive traffic on Amazon

drive sales to amazon

After you have completed the optimization of listings and the conversion, it is not important to increase the traffic of the products. This will give a boost to the products. You can increase this traffic through internal service provided by Amazon named as Amazon Marketing Services (AMS). Even though you have a best optimization product listing but that doesn’t guarantee your page to be the first page on the search bar. This can only be made possible if the keywords used are not vague with a high ranking. By optimizing the product you can come to know about the accurate and right keywords for the products. The product whose sales turnover is high will have a high ranking on Amazon in comparison to their competitors. Other relevant factors that affect the ranking are customer reviews, ratings, price ratio, conversion, delivery speed, time, etc.

  • Amazon Marketing Services (AMS)

Slowly and gradually the ranking of the products can increase. It takes much time and challenge for a company to top the ranking list on Amazon. When the awareness of the product is very less amongst the customers you need to do some advertisement campaign ads for discovering the product to the customers and making it appear on the top search pages on Amazon. Amazon marketing services focus on cost per click advertisements which is in the form of sponsored product ads and headline search ads which is applicable to the clicks made the viewers on Amazon. These ads are called prime real estate and they get the priority in the customer search. Whenever a customer searches for any item on Amazon they will get to see these results and will get the maximum number of clicks.

 

  • Creation of marketing budget for Amazon Marketing Services by the vendors

In today’s era, there is a lot of competition in the market. A vendor cannot rely upon the organic searches over Amazon. They need to invest in marketing activities to get ahead of their competitor as well as increase the traffic and sales of their products on Amazon. The competitors will bid on their brand’s keywords. Vendors need to create product display ads to drive the traffic from their competitor products to their products and the related products. Amazon marketing services require long-term attention and expertise for its proper use. It requires ongoing management as it cannot be stopped at any point in time. It needs expert monitoring and continuous optimization to ensure the best for the vendors. Vendors can do outsourcing through some consultant or learn how to manage these ads internally and recruit a specialty for it.

  • Different tools for helping the vendors

There are a few tools that will help the vendors in increasing traffic and sales of their products on Amazon:

  • Promotional activities

This is another way in which the vendors can drive the traffic and divert the customers to their product. This is a cross-site activity for listing on Amazon.  Majority of the customers searches products in the search bar on Amazon but there are few customers who are attracted towards the new updates of Amazon. These are the regular site visitors on Amazon. They are attracted towards various coupons, daily deals, hourly discounts, etc. vendors can create attractive deals and coupons for the customers. These ads are not only available on the pages but also in the listings in the search results on the product page. This promotional activity will help the customers in getting the best deals. Vendors are helped in increasing their product traffic and ultimately the sales of the product will increase.

Promotion Activity on Amazon

  • Increasing the external traffic

Vendors do have customers outside Amazon on social media, etc. the vendors can increase the traffic by proving various promo codes, discount schemes for them. They can target their influencers in the industry through these schemes.  Promo codes are a type of discount. These are the codes that the vendors create for the customers applicable to certain purchases that help the customers in saving some money or getting an additional service. A vendor needs to come up with a certain beneficial plan for the customers keeping in view their profits in this promotional activity.

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6 tips Amazon sellers should know to enhance sales

Amazon is the world’s biggest internet retailer. It presents an excellent opportunity for sellers to gain good profits and customers. Here are six methods to learn how to enhance your sales and get better rankings on Amazon

Enhance Sales on Amazon

 

1. Get Reviews from Customers

Customer reviews matter the most in the world of online shopping. People trust customer reviews more than the product itself. Personal recommendations and customer reviews are just as important.
You need to think beyond the obvious and find reviews with media involved. Reviews that include videos or a product picture can be of great help. If you know someone who bought the product, get them to review it.

Most of the Amazon buyers fail to review the product that they buy. You can use Feedback Five to get more feedback. It also helps get rid of negative comments.

2. Give your products away for free

This does not have a good impact in short term, but it highly benefits in long-term. If you want your products to be displayed, you need to get good reviews and in plenty. You can offer your customers a 99% discount code in exchange for a review. This instantly improves your Amazon ranking and helps customers to think of you the next time they go online shopping. This also gains you some reasonable amount of goodwill. This way, if they want an item in the future, your products will be the one they will search for.

3. Improve your SEO

Amazon looks at everything from seller rating, price, and keywords in the product’s title.
When it comes to the product title, you have a character limit of 500 characters. In this, you can include as many keywords as possible. This ensures that your product is visible. According to Amazon, you should also add brand, description, material, colour, size, and quantity. You can use the Amazon Keyword Tool, which helps you find keywords and they are from 1-10. Amazon offers a keyword field to include any keywords that you have already used in the product title. But only five keywords are allowed, so make your pick.

4. Stay competitive to get the Buy Box

Most sellers avoid Amazon as it is very competitive. According to Amazon, not only is availability, fulfilment and customer experience important but also pricing to win the buy box. There is various software that checks your competitiveness such as FeedVisor or teikametrics. These help you gain more benefits when a competitor is out of stock with a certain product. Your repricer will gain attraction and it will ensure maximum profit.

Amazon BUY BOX

5. Give many Discounts

Discounts are important to gain customers. All they are ever looking for is a good deal. So, if you want to convert visitors to customers, this is what you will have to do. By offering daily deals and discounts, you can land yourself on #1 for your product’s category. This also gives you a good spot in Amazon’s home page under “Hot Deals” and “New & Noteworthy” categories. This gives you tremendous exposure and generates great amounts of traffic to your product. And not only does it benefit your discounted priced products but also makes the customers buy your full priced products.

6. Marketing outside of Amazon

Having communications through emails and direct calls drive people away from Amazon. This is strictly prohibited, but this does not mean that you cannot lead people to your store through smart marketing. You can achieve this through writing articles, blogs, social media, and whatnot. It is free via WordPress so you can get your niche content posted there for free. Websites like Hubpages are great places to write articles about your products and you can also add links that will lead the customers back to your store. In the end, you can attach a coupon in the bottom of your packaging so that you can include some customer retaining abilities. Some tactics like one time promotions and free shipping encourage people to order again.

Conclusion

Now, these are a few ways to ensure that you know how to do effective sales and gain good rankings, exposure, and profits through smart stuff.

 

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