Monthly Archives: June 2018

Tips to make optimum use of Amazon product display ads to rank better than your competitors

Amazon is the place where almost everyone is shopping since there is something for everyone. It is a good place not only for the buyers but even for the sellers to market their stuff, create brand awareness and drive traffic. So, if you are not selling on Amazon, trust me, you are losing out.

Amazon has some awesome features that allow sellers to advertise on the e-commerce site with the possibility of higher turnover since the customer’s search products here with the intention of purchasing and buying a product or two. Sponsored products ads, Headline search ads are quite beneficial to the sellers since they work according to the keywords and bring the sponsored products to the first page of the search result pages depending on the searches made.

Product display ads are a little different. It works based on the interest of the buyers and also on specific product type. It appears at different places in the marketplace and prompts the buyers to browse through the products that might interest them based on their browsing history or shopping history.

This advertising feature is available to the sellers through Amazon Marketing Services. All they have to do is select the Product Display option, set the budget, set the target audience, check few more parameters and that is all. They are set to sail.

Now, the sellers are ready with the Product Display ads but this is the easiest part. There are few tips to keep in mind that will help the vendors to be a step ahead of their competitors who are in the same field and may be using one or more Amazon Marketing Services.

Keep reading to know how you can stay ahead of the competition.

  • Know which products should you advertise

As a seller, you must be keen on selling all the products that you manufacture or procure, but when selling on Amazon Product Display ad, keep in mind to advertise only your top selling products or those products that have higher user ratings. If your product has more positive reviews and ratings, it is most likely to sell better than the ones of your competitors as people trust and buy after reading reviews. The better the review, higher the chance of your product’s selling and in turn, you will climb higher in the Best Seller rank, which again gives you an edge over your competitors.

Target Product on Amazon

  • Know which other products should you target

Selling your own products requires targeting those competing products. Identify the competition and evaluate your product’s strengths and weakness with that of the other competing products. It would be a mistake to list your products in the listing where it stands no chance of selling. Know where your strong points lie and advertise based on those strengths.

As a seller, your only focus should never be on selling but also on creating brand awareness and reaching out to the customers about your existing and upcoming products line. When you target other products, the higher the number of times your ads will appear.

  • Know how to create interest for your products

The best way to create interest is to narrow down your target. Understand who your target audience is and what do they want from the products. Since, keywords don’t work here, understand the buying preferences of the buyers and create interest for your products by targeting the audience whose interest meet your product description.

Product Description on Amazon

Also, being specific with the product description will help in narrowing down the target audience for the product. Although, you are not using keywords, jotting down the ones that pertain to the products will help in narrowing down the customer base even further.

This narrowing down approach will help you the perfect buyer for your product who was not aware of the products’ existence in the first place and you will be able to reach out to the potential customers easily.

By narrowing down the potential customers’ list, you will be able to find the customers who shop for or look for similar products on Amazon and you will be able to reach them and interest them with what you have to offer.

For further assistance on Amazon product display ads, please feel free to contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in for more information.

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Top 7 Amazon marketing hacks to sell more products in 2018

Amazon is the world’s largest online retail store. It brings traffic to its site in the form of customers looking to shop. To get people interested, you must make sure that your product listing is proper. Here are some important marketing hacks to sell more products in 2018:

1. The Title 

There are two important elements of an Amazon product’s detail page. One is the title. It tells buyers about your product. You can add keywords and help your product rank higher.

You can add in your title some features like Brand name, Name of the product and Distinguishing features such as colour, size or use.

You must add the best possible keywords for your product and educate customers about the same. But you shouldn’t cram your title or else it looks very intimidating and makes no sense. Keep it simple and use tools like Merchant Words, Google Keyword Planner and Simple Keyword Inspector if you want to find keywords for your product. Using Amazon’s A9 is also good.

2. Use more images

Images give Amazon products a better outlook. They make a shopper click on your product or skim away from it and keep scrolling. Y=If you want to keep the buyer interested, you need to create best-quality images for your product. Amazon has some rules regarding the same.

More Pictures on Amazon

  • Your main image should be on a white background so that it appears clear and uniform.
  • Do not include any other accessory in the main product’s image.
  • You must make sure that you use all of the product images offered.
  • The images must be a minimum of 1,000 pixels x 1,000 pixels so that buyers can scroll and enlarge it.

3. Keep Precise Bullet points

If customers are still sceptical about buying your products even after your title and images, it is time to step up your game. You need to use bullet points which are straightforward. If you want to use your bullets to its maximum use, you can use a short paragraph that focuses on the features and benefits of your product. If there are any doubts that might cause someone to not buy your product, address them as well.

 

bullet points for amazon listings

 

4. Engagement

Your product description is very important. It turns a shopper into a buyer. Amazon shoppers usually tend to ignore the product description, which happens because of its location on the page. You should use basic HTML to highlight certain words or phrases as it makes your description easier to read.

5. Answer all Doubts

There is a great market opportunity in an Amazon product listing’s Questions & Answers section. It is often underutilised. Customers submit questions even if they haven’t yet made the purchase.
Customers submit questions even before buying the product. You should display accurate answers to the same.

question and answers on amazon

6. Easy Search Terms

Amazon determines which keywords are relevant for your Product. They do so by looking up the listing from the Search Terms section. This is not visible to the public.

A few guidelines for search terms in Amazon:

  • Don’t need to use a comma between words, but space is important.
  • You must include both singular and plural versions of the words.
  • Do not repeat words. Don’t make sentences out of your keywords.

You will know that your product is doing well and it isn’t in the wrong direction if you have a search terms section with no complete sentences a jumbled mess of words.

7. A Final Word

You must always test whatever you do. Make small changes and see how they will affect your product. Keep in mind that you should only test one thing at a time. Testing multiple items together won’t help you figure out which change affected your listing or if the impact was positive or negative.

By following these steps, you can have a well-converting listing and be successful on the world’s largest digital shopping platform.

For any further information on Amazon Marketing Services, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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A beginner’s guide to Amazon Sponsored Products

Amazon is the market giant and a global leader in the world of e-commerce. Today, selling on Amazon is no longer an option but has become a necessity if one wants to be visible in the monstrous e-commerce web.

Amazon, singlehandedly, is the largest employer in the whole of United States, with about 550,000 full time and part time employees and there is only one reason for the higher employment rate and that is increased in demand for the products and subsequent sales. There are about 350 million Amazon users all around the globe buying everything ranging from stationary to groceries to fashion to stocking up the daily needs and requirements. After introducing Amazon Prime, there has been a surge in the number of users and buyers on Amazon.

The sellers are benefitting not by just selling on Amazon but also, through the advertising feature of Amazon.

What are Amazon Sponsored products?

Amazon has a special pay per click feature that allowed products that are being advertised to appear in organic search results. When a person keys in the keywords for a product he is looking for, say – shoes, Amazon will bring forward products that are being advertised under the shoes category and meets the keywords that have been keyed in. The sponsored product will appear on top of the search result page and will be denoted by words either ‘Sponsored’ or ‘Ad’.  These ads are far more effective and cheaper than other ad mediums as there are more chances of purchase since the user is searching the product with the intent to buy.

Where do the ads appear?

The Amazon Sponsored products ads appear on the first page of the search result page, either on top, middle or near the searched product, to be easily visible to the buyers.

Amazon Sponsored Ads

Why Amazon sponsored products ads are important?

If you have released a new product or a new line of products, Amazon sponsored ads are the best way to reach the potential customers. They will appear on the search result page and will prompt the buyers to at least have a look and this might, in turn, result in a purchase.

How Amazon sponsored products ads work?

The PPC platform within the Amazon marketplace is a powerful tool to help in discovering products. It appears as a bidding war with the highest bidding seller wins the keywords that will help his products to appear on the first page of the search result pages. Also, it is important to have a creative and quality ad in order to win against other ads in the same field.

Sponsored ads are keyword oriented, thereby meaning that your ad should contain relevant and effective keywords in order to gain Amazon’s automated run through the products. Also, the seller will be charged only when a customer clicks on the ad.

Cost of Amazon Sponsored products ad

When compared too other social media advertising platforms like Google, Facebook, Bing and such, Amazon advertising is far cheaper. Usually, an Amazon PPC ad costs only $0.35, proving to be cost effective. It is also a better option for serious commercial sellers since the customers’ intent is to make a purchase.

Well, one question asked too many times is ‘how much should one spend on Amazon PPC advertising?’ There is, really, no limit to how much should one spend and if you were to ask three different business owners their views on Amazon advertising budget, you are bound to get three different quotes.

How can one measure the performance of the ads?

There are a few indicators or parameters that will help a seller to determine the performance of the advertising campaign on Amazon.

measure the performance of the Amazon ads

  • The number of times the ad has been displayed.
  • The number of times the ad has been clicked.
  • The number of times the ad converted into a purchase. (usually within a week)
  • The number of times the ad created an interest in the minds of the buyers.
  • The Advertising Cost of Sales (ACoS), i.e. the cost incurred – the revenue.

Tips for beginners

If you are a beginner and looking to run your first Amazon sponsored products ad, it is advisable to run both manual and automatic campaigns simultaneously. This will help you determine which keywords work best for you.

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