Monthly Archives: November 2014

Ways to Measure Owned, Earned and Paid Social Media ROI

Ways to Measure Owned, Earned and Paid Social Media ROI

The best thing about social media is it’s not difficult to use targeted metrics to measure your social media ROI. It offers some of the best metrics for measuring your ROI. Social media is good medium for measuring an increase in brand awareness.

All you need to do is strategically and analytically set your success guide, set a goal of what you want to achieve, and set aside a time period of how long you want to spend achieving it. Get going on the road to success. Once all these measures are in place then measure your results against that.

Below are a few simple metrics to help you measure your social media ROI, in terms of finance as well as brand building across earned, owned and paid social media.

Ways to Measure Owned, Earned and Paid Social Media ROI

Determine the Blogger Outreach on posts

Social media campaigns can be measured by scrutinizing the bloggers outreach on your blogs. The outreach of other bloggers, your target audience and their comments can offer some of the best mileage and results of any marketing tactic.

You have to determine answers to the following questions

  • How many bloggers wrote about your posts?
  • How many comments were received by your posts?
  • What were the no of social shares the post got?
  • Prior to the post what was your traffic?
  • What is the increase in traffic since the post?
  • How much did you invest for blogging versus the ratio of sales you received?

Conclude Twitter impact on your business

Twitter not only offers instant eyeballs but great returns as well for any product launch, service or business. Again, measuring your impact is relatively simple.

  • Determine the retweet value against the investments made on the manpower/resources.
  • How often was your hashtag as well as URL used?
  • Screen out how many genuine followers did you get during your promotional expedition?
  • What was the ration of followers on sponsored as well as unsponsored tweet?
  • In case of Sponsored Tweets, what was the cost versus the click-through and conversion?

Establish the most used social media outreach of your posts on Facebook

Facebook is the tool that offers in-build insight tools to measure the demographic metrics and helps gauge a campaign posts

  • How many new worthwhile fans generated by certain posts versus how many you targeted?
  • How many likes and shares did your promotion message get?
  • Were you successful in reaching your target audience through your posts and campaigns?
  • What was the investment on a Facebook ad versus the new sales and prospects generated?
  • What was the money spent on paid promotion versus the business generated?

Measure your posts delivery on YouTube and Other Video Sites

YouTube today is a key tool used by many businesses for any marketing campaign.

Here are the questions that will give you answers to derive the best social media outreach your campaign has got on You Tube.

  • How many views and Likes did you get?
  • How many Favorites did you generate?
  • How many downloads did you get and embeds elsewhere on the Web?
  • How many subscribers did your video attract?
  • If your video had a call to action with a URL, how many times did people click through?
  • How many social shares did you get across networks?

These metrics offer just some of the immediate ways you can measure how successfully your social media goals were met. Which ones you should use and depend on to define success?

It’s vital to bear in mind that a lot of marketing can come down based on brilliant strategy—timing and a welcoming audience.

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Entrepreneurs, use Twitter to Promote Business

Entrepreneurs, use Twitter to promote business

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.


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Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

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