Using Twitter for marketing your business
What is Twitter?
Twitter is a service that allows people to send out short messages of 140 characters long to people who subscribe to you as followers. Twitter allows you to grow your network and ‘follow’ individuals or businesses by sending short messages to followers. Twitter a best example of ‘micro-blogging’ service, is a type of social media service that let people interact, share and create content through online communities.
Short messages also known as tweets can include a link to any web content, blog post, PDF document etc. There is complete freedom to follow people and similarly people too can follow you. Twitter allows its users to respond by reading, replying and sharing tweets to its followers.
Twitter can be useful marketing channel for businesses
Businesses through twitter can promote products, interact with customers, monitor feedback and trends and provide customer service to businesses that has customers who are Twitter users. However, not every business can grow on twitter.
There are many ways in which business could use Twitter to promote products, converse with customers, monitor feedback and trends and provide customer service. Alike any business activity, to grow your business on Twitter you need to plan well, have a strong resource base and strong monitoring skills.
Benefits for your business associating with Twitter
As a business if your current or potential customer base fits with the Twitter user profile get tweeting. You will need to be committed to tweeting regularly about things your customers will find interesting. Twitter is fruitful for business, and can complement other communication channels as well.
Keeps your followers updated with current information about your business and allows followers to communicate with you too. For example, in this high tech world most cinemas effectively use Twitter to speak with patrons, announce new release movies. Moreover twitter is well –equipped to allow its followers to retweet interesting tweets from movie buffs and experts.
Generates leads for your business
Tweeting special offers, products or services, encourage your followers to investigate more and explore more about your business This feature in turn positively increases the possibility for potential leads to get converted into sales. For example, Electronic product dealers, Fashion Accessories provider offer special promotions like ‘buy one get one free’ via Twitter.
Builds your brand
Twitter broadly can be used to liven up your brand image. You can do it all Tweets about your people, products or services can help build your brand’s personality. This feasibility gives followers an added sense of your business as more than just a supplier of goods or services. For example, event companies can use quirky language, share links of interests to followers, promote any particular events, comment on any event conducted, e.g. Star award nights (Bollywood- Hollywood) awards and announce new movie launches via Twitter.
Delves into current trends
You don’t necessarily have to tweet to use Twitter. Being a follower of any particular tweet you can explore and get a fair idea of trends and topics that Twitter users are interested in. Twitter allows you to scroll and search topics of your interest that are happening right now. Explore the hot topics of the moment. It even allows you to study what your followers as well as people are saying about your brand in particular. You can research on your competitor’s products, promotions and do a stringent comparative analysis of your product category.
Best way out to seek feedback
Many Businesses use Twitter, to get hands on e online feedback, reviews or comments on their products and services. This information is useful for businesses who want to grow strategically analyzing needs and demands of potential customers and also want to set a benchmark in the competitive industry by improving, and doing research for their own purchases.
Allows businesses to provide 24 hrs customer services for the tech-savvy twitter clients
For Twitter-savvy customers, Twitter is a boon and allows you to ask and answer questions regarding products or services via Twitter in very convenient way. Large travel and Tourism Company has capitalized on this service by twitter and have built in a 24-hour response service for all sorts of customer queries, with staff chatting one to one using their names and answering in a personal tone.