Monthly Archives: April 2014

Effectively Using Social Media for Education Institutes

Social media is enticing masses from all walks of life-cliché but bona fide. With the amplification of technology, more and more people are opting to use in surfeit – be it for expanding their business, propagation or for creating an awareness about their brand or for interacting with people. Using Social Media for education institutes or education sector has become an integral part in marketing these days. Students and youngster being at the cusp of this social revolution, most of the educational institutes are now embracing social media as a means to reach out to students and parents. Diagnosing the high impact target strategies, the institutions can improve their fan base and convert fans and followers into brand advocates. These channels provide a low cost and highly widespread effective marketing platform to revamp the interaction and awareness of the brand among media for education

The key essential tips for use of social media in the education sector includes:

  • Creating a widespread impact which reaches the target audience: That era of marketing by use of brochures is outdated. In this age of technology, where social media is on octaves, most institutes use this channel to fecundate about their services, infrastructure and teaching. When the right audience is targeted, a mere click on the “Like” button and then regularly receiving updates and alerts leads to the student showing interest in further discourse.
  • Plausibility of improved student support and engagement: Most students arrive into universities with established social media presence. Rather than having a blog or page which is only informative and preach-like, students find it more enticing when there are active introspection’s and forums. Active participation by students also leads the authorities to know any faults in the system and tends to couple the gap in interaction between students and teachers.

Essential Eye Catching Points to Increase Student Engagement:
Keep the details of the institute brief and to the point: The information should resonate and echo the message in minimum number of words.Make it more detailed by using pictures, videos and PowerPoint presentations: Information in form of slides attracts more attention as it is very precise. Pictures and videos helps to convey and portray minute details about the institute which would otherwise be written off.

Social media marketing cannot be limited to adults or teenagers going to school and university. Right from a very young age, the young buds are getting exposed to advanced technology. Institutes are making these young “netizens” aware and well equipped with the usage of internet to aid these young minds quench the curious minds about various methods. Websites are created similar to Facebook and twitter so as that children learn the skill sets mandatory for staying ahead in the game. Concepts like social privacy are taught to them along with teaching them how to read and write. Innovative apps on these sites make learning a fun filled process and helps the child to learn faster as all this is based on a practical approach rather than on the mugging up process.

Email Marketing , too could be an effective driving force to boost your conversions.

If you are willing to  embrace social media in some form, create strong and effective strategy for their use and assign staff members with daily monitoring and analysis.Using social media for education institutes will definitely add up better conversions.

Summing up “We need technology in every classroom and in every student and teacher’s hands, because it is the pen and paper of today’s time and the lens through which we experience much of our world” – David Warlick.

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Effective Use of Email Marketing in Education Sector

Growing your customer relationships and manage to convert new prospects is always a tough job. Email marketing comes to play here. Especially, in education sector when the admission season is at it’s peak, and with constant growing competition, it is important for you to tap all major marketing platforms to generate leads. Results have proved that Email Marketing plays a vital role in maximizing conversions for education sector.

email marketing for education

Why Email Marketing in Education Sector?

Today, 82% students own a smartphone and 62% students use their handsets to check emails. Generally, this age group is typically between 16-22 years of age. Parents too are concerned about their child’s admission. Teachers, advisers too add up to your targeted mailing list, who take active participation in college admissions. Email Marketing provides solutions for education sector to  create and send newsletters, fundraising requests and event updates to targeted mailing lists.

According to the reports,Education companies achieve highest average CTR in email marketing. On an average, email marketing for education sector gets 5.8% CTR.


In the above table, It clearly indicates that Email marketing works really good with education sector.

Open Rate is defined as total number of emais opened divided by number of emails delivered.

 Another report suggests that Education organisation achieves the highest average unique open rate (26.2%), followed by consumer products (23.8%) and financial services (22%).

How BMConsulting Does Successful Email Marketing

BMConsulting has run successful digital marketing campaigns in education sector. We worked with a reputed college in Pune, and we could maximize our conversions through email marketing.

We identified the qualitative goals of the institute,carried the competitive analysis.Competitive analysis involved understanding competitor’s keywords,ad text and call to action.

We preferred targeting the audience in age group of 21-35, since we run campaigns for Post Graduate programs.

With the help of graphics designers,we could design most impeccable designs,that could attract both students and educational institute as well.

Further, with some good email marketing tools,we could further campaigns more conversion oriented.

Email marketing will definitely yield better results in your digital marketing strategy for education sector.

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Useful Online Reputation Management(ORM) Tips for Businesses

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” Reputation management has always been a major factor while building up any brand.With the increase in global internet usage,and availability of internet on one’s fingertips,maintaining Online Reputation Management for business is a greater concern for bigger brands.

online reputaion management

To keep trust and reliability of your brand on internet, it is important to maintain online reputation on web. How do you define your online reputation?Now suppose,you opened a pizza shop at Bandra,Mumbai. In a few months you gather a good customer base.After a few months, you find people putting their reviews on food review websites like, will enjoy a good customer flow if customers visiting your restaurant write positive reviews about your service.

Angelsmith conducted a survey of over 500 foodies, to know how do they zero down upon their dining choices

Although nearly half (48.9 percent) of survey respondents seek information from trusted friends first, more than eight of 10 (80.1 percent) respondents go on to do additional research after receiving a restaurant recommendation.

One of my friend who recently opened a coffee shop at a prime location in Pune, approached me in last week.He asked me , “Why are people saying so much bad stuff about my shop on the Internet, and what can I do about it?”. I know ,It takes years to make your organization a “brand”, but one defamatory remark can ruin everything overnight. It is worse,when such negative remarks appear on websites that rank higher than your website on search engines. You may face tremendous losses,and your conversion rate will hamper unless you take proper action to recover from this damage.

A single negative tweet,blog or a Facebook post about your organization can cause severe damage to your reputation.

How to Handle Online Reputation Management of Your Organization?

Business gets badly affected if your online reputation goes down. In such a crisis,you need a trusted person who can handle this situation well. He should be able to provide solutions and suggest reputation-protection measures. It is important that person comes out with a detailed strategy and has capability to implement and restore the online reputation.It is always better to prevent minor problems turning into major reputation crisis,hence immediate communication is expected from the concerned company.

A quick communication is appreciated if the crisis involves product and service quality or safety and security or privacy of customer or employee information.

Tips to Get Better Online Reputation Management

1.Dominate Search Engines

Optimize your website for the major keywords you deserve rankings for Reviews websites generally rank for the keywords like “reviews”, “ratings” etc. Try to get rankings higher than these reviews websites.Hire a good Search Engine Optimizer who will not only keep your rankings intact, but also keep a tab on negative feedback of your brand on any other website.

2.Social Media

Update your social media page regularly. Any defamatory remark about you may go viral on social media,likewise you can defend your point through different social media channels,and restore the lost confidence among your customers.


As a Search Engine Expert, I recommend blogging as a core component of ORM. Buy a domain name or create a blog on WordPress or Blogger, and start writing your product reviews,benefits and customer’s testimonials. This will not only boost your online reputation efforts but also help you in getting better rankings.

When planning to go for ORM(Online Reputation Management) for your business or brand, make sure the agency you hired has worked with bigger brands,and ask them the strategy they implemented to regain the lost reputation.

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Must Know Digital Marketing Tips & Strategies for Education Sector

Revolution is synonymous with Educational sector. The paradigm shift is because the youth are the focal point and form the core crust of any revolution and educational sector being an integral part is first affected. Digital marketing is the mobilization of digital aqueducts that aggrandize business and brand. E-mails, mobile phones, social media are an intrinsic part of digital marketing. Two birds are killed with a single stone by these channels as the business is advocated to the target audience and also bolsters up the brand and business.


Digital Marketing for Education Providers:

In this age where technology has caressed all plethora of an individual’s life, education is not left untouched. With most of the students preferring to check the education institute online rather than visiting the brick and mortar structure, digital marketing comes to rescue. Gone are the days when parents used to visit all institutes before deciding where to admit their child, now all this information is just a click away with state of art websites providing all the required information. Digital marketing covers a wider market with lesser budget and this being an interactive platform is more favored by the public.

Digital marketing plan for educational institutes and Marketing ideas:

As the social networking sites becoming the hot-spots in the blogosphere, for a student to choose which institute should he enroll in, the first and foremost thing that he does is to check its online presence in form of its omnipresence on the internet. While Googling, the most well known fact is that most of the public do not rummage information after the third or fourth page.

Ideally, a digital marketing plan for education sector must include:

  • Making the institute’s presence felt on all social networking sites.
  • Enforcing the right keywords so as to place your website on the first two pages of major search engines.
  • Making your educational institute website attractive so as to draw the correct amount of attention from the students and conceive brand awareness.
  • To captivate the right target audience.
  • To spawn the right content which is powerful and relevant and attracts the target audience.
  • Implementing strategic planning of paid campaigns focusing primarily on conversions.

The elevated use of internet and digital marketing partake a sizable clout in the field of Education. The prospective students rely heavily on the internet for college admissions including expatriates and outstation student. For a student to get his queries solved, the online channel has become an important medium. Parents also appraise an institute by its online presence.

Really Useful Online Marketing Tips for Educational Institutes:

  • Ubiquity in the web world
  • Presence in the social media sector including facebook, twitter and other such sites
  • Interactive websites with live forms aiding the students in solving their queries
  • Having the right keywords hence enabling the website to appear on the first few pages of search engines.

Why focus on Internet Marketing for Educational Institutes:

The internet marketing is most culled marketing strategy as it has the following advantages:

  • Cost Effective: Compared to the generic marketing which involved magnanimous resources and manpower, this type of marketing needs comparatively less marketing and implementing cost.
  • Transitory feedback: Messages are relayed in a flicker of eyelid with emails, social networking sites and interactive forums on websites.
  • Measurable: The process of tracking the effectiveness of a particular campaign becomes very smooth as the institute is at once able to know whether the website is drawing the right target audience.

Apart from consulting real estate agencies and healthcare firms, BMConsulting has worked with good number of clients in educational sector. We are specialized to curate a customized digital marketing plan as per your needs.

We will be covering different digital marketing  techniques to promote education sector in forthcoming blogs. Till then Stay tuned!

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Real Estate Digital Marketing:Useful Email Marketing Tips for Realtors

Email Marketing is an important component of  marketing,ever since the Digital Marketing evolved. Email marketing is a direct marketing that utilize electronic mail as a means of communicating messages to your desired audience. A key component of real estate marketing is relationship marketing. It is important for realtors to generate reliability and trust within their customers.Here,I bring you some really useful email marketing tips for realtors.


Having worked with real estate clients, I know the pains realtors have to go through to get customers and even retain older ones. In a conventional marketing,you can get in touch with customers through a telephone call. But,how often are you going to call and hear (annoying)replies.

“Email” attribute in customer registration form plays a vital role. Anyone who has shared an email address with you sometime,is more likely to convert into customer through email marketing.

Email Marketing Tips & Tricks for Realtors

1.) Like any other business, Email Marketing for real estate industry too has its own advantages. Following are the benefits:-

  • Builds relationships and trust
  • Sales and Conversion
  • Desired Audience targeting
  • Data driven

Make sure your email reaches a desired customer base only. Shortlisting your correct audience will reduce your time and costs in long run.Database segmentation will help in reaching the right customers. Remember,if an email reaches a wrong customer,you might permanently lose a customer. Real estate agents can segment their database in two parts:

a)Customers looking to buy land/house b)Customers looking to sell land/house

2) Concentrate on your Content. Check that you have short and catchy subject lines. This will increase the rate at which your customer opens an email. It is important that your email content is relevant to the subject line. Keep it precised.It is not necessary  that every email you send need to be from selling perspective. You can offer your subscribers some really important information  about  local area issues or may be changes in homeowners association regulations and fees.

Whenever delivering a content through email,call-to-action is important criteria.Make sure your subscribers can contact you for home improvement tips or may be for selling or buying a new house.

Some important things you can mention in your email :

  • Your Business information
  • Area you work in
  • Links to virtual tours,videos or your property showcasing website.

HTML and Rich media messages which includes audio, video, and animation leads to higher response rates.However,it is always recommended to have a text only format,since many people prefer to read only text.

Avoid email spamming.

Spam is unsolicited bulk email (UBE). It is defined as

  1. Recipients have not agreed to have it sent to them.
  2. It is sent as a mass mailing.

Social Media

Many people are turning to social media platforms for seeking information,it is important to integrate social media into your marketing strategy. Post your email content to social websites.Seek email subscription signups within your real estate agency social profile.

Email Marketing Measurement

It is always better to test different subject lines, content and creative designs. Use real-time results to see which options work better and yield higher response rates. Implement  A/B test to different segments of your email list to see which works best. Apply the changes, and then send the more successful email to your larger email base for better results.

These Email marketing tips for realtors will work great if done correctly with logical,clear and creative approach.You can refer to digital marketing ideas for real estate agents to gain more insights in real estate business

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Key Social Media Metrics That Matter for Your Business

In the last post we discussed a few  social media marketing techniques to boost your business growth. More the social media channels you have,more will be your referral traffic.As your data goes bigger,it becomes important to track and analyze these channels to find out what really works for you. Here are a few key social media metrics you must track that will help you to refine your campaign.

social media metric


This metric helps you to measure average engagement rate of your followers.As I mentioned in the last post,many social media marketers believe increase “number of followers” is a signal of successful social media campaign.But,its not numbers but the way your fans/followers get engaged to your page.For eg: In case of Facebook,the number “People talking about this” matters more than the number of likes.”People talking about this” is the metric  that shows how many people  actually –

  • like a page
  • post on the page wall
  • like a post
  • comment on a post
  • mention the page in a post
  • tag the page in a photo
  • check in at a place
  • share a check-in deal
  • like a check-in deal
  • write a recommendation
  • claim an offer


According to Facebook,Post reach is the number of unique people who view your post. Your post  is said to reach someone when it’s shown in News Feed. These are the numbers for the first 28 days after a post was created and include people viewing your post on all the devices.

You can check and analyze the reach of  your posts in the Posts tab of your Page Insights. The Reach tab will help you to view graphs of your Facebook’s total reach and post reach.

Just like Google’s Page rank,Facebook has its own EdgeRank.

EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed.

3)Referral Traffic

Google Analytics shows you referral traffic  metric.Once you click on social network,you will get an overview of all social media channels.Using goals in Google  Analytics,you can measure which referral traffic is working for you.

Remember that the total acquisitions or referral traffic  from social media is far lower than from organic traffic from search engines, the Return Visit % shows the social  network’s importance to your business.

4)Sentiment Measurement

Technically,Sentiment Analysis  determines the attitude of a speaker or a writer with respect to some topic or referring to some document in a specific niche. This attitude may be his or her evaluation of that particular topic.The  sentiment measurement also involves  analysis of comments or feedback your fans leave on social media sites such as blogs and social networks. Here.instead of analyzing words, sentiment analysis recognizes your  Fan or Follower’s attitude towards your page/brand by using dimensions mainly  like context, tone, emotion.

5)Share of Voice

Share of Voice is the metric that refers to number of conversations of your brand versus that of your competitors. The SOV(Share of Voice) is calculated as number of conversations of your brand divided by total number of conversations of your competitor’s brand.You can use SocialMention to calculate Share of Voice.

These social media metrics should be tracked on regular basis as it will help you to optimize your campaign and further achieve your set  goals.We at BMConsulting make it a point to monitor them regularly and report client accordingly.

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Useful Social Media Marketing Tips & Techniques for Small Business

Social media marketing has become an integral component of digital marketing services.Many small businesses are embracing this technique to boost their business growth. As per the statistics by emarketer, 21% of small businesses plan to increase spending on social media advertising this year. Another research says 92% small businesses say social media marketing is an important tool for increasing their business sales.In this post, I am going to focus on basic social media tips and techniques for small businesses to get better conversions.

social media

Top Social Media Tips for Small business Marketing


Many a times,marketers are busy in getting as many connections/followers to their company profile.Increasing your connections or fan base is not the right technique for social media marketing.It is important how you retain your followers.It is observed that the more you reach out to your followers/connections and have conversations with them,you will definitely maintain a good reputation.One social media enthusiast had quoted,”social media is all about conversation,don’t consider it as press release”.Whatever you are by nature,extrovert or introvert;as a social media marketer,remember to “BE OPEN.”


Choose a suitable domain name that matches your business niche.Start writing on the topics you are comfortable with.There are many blogging platforms of  like WordPressBloggerTumblr that allow you to start blogging free of cost.Writing is an art.Choose a specific time of the day that is comfortable for you and start sharing your thoughts. Think about your expertise and think about the things that you’re interested in writing about.Once you are done with the writing,You would like your readers to share your valuable content on social media.All blogging platforms provide social media plugins to share your content.For example SHAREBAR is a WordPress plugin,that automatically adds an attractive bar vertically to the left or right of your posts or horizontally below the title.The key for successful marketing  on any channel is to provide useful content to your audience.

3)Participate and Promote Others

If you are into social media,getting social has to be in your genes.You must identify a few blogs or websites that are into your domain.Technically,they might be your competitors,but it is always better to follow,listen and participate in their blogs.Your participation in such blogs will not only create credibility but also generate trust.Once you build up your reputation on those websites,owners will invite you for blog writing and share our views. This will help you to bring your ideas to much wider audience.

From another perspective, If you own a business that sells organic foods.In that case you can promote or participate someone who is manufacturing popular organic food brands.


Engagement is an important metric on any digital marketing channel. It is important you remain consistent with the post you update on your Facebook page or frequency you tweet. Follow Analytics and decide the best day or time to post. This may vary for different businesses.Someone who sells TV,may engage is audience by posting some lucrative offer on weekends. Make sure your posts are unique everytime. Real estate agents too can make good conversions by posting on Wednesdays or Thursdays.

I hope,these social media tips and tricks for small business will help you in engaging your fan base and getting good followers and maximize conversions.

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List of Web Analytics Tools -Best Google Analytics Alternatives

In the last blog,I discussed about web analytics terminologies. I explained useful concepts in Google Analytics as well.There are few flaws and imperfections that makes google analytics usage annoying.Few issues like  the “not provided” keywords and the actual time lag in collecting data  and its analysis it,is making webmasters to think of some really good alternative to Google Analytics.web analytics alternative

In this blog, I am going to throw light on few more web analytics tools that offer equally interesting features as Google Analytics.

4 Top Alternatives to Google Analytics


Everyone working in web analytics are very much aware about  Kissmetric’s blog. Kissmetrics makes data tracking more personal,and helps you to visualise user life-cycle.This tool allows you to drill down to see the behaviour of individual visitors on your site and how that has changed over time.Allows highly-flexible custom data with an extremely simple API . The Dashboard as it gives you  good view into metrics for our business. It makes product information easy to interpret through funnels and conversions.This is best analytics tool for E-comerce sites

Our Score:9.5/10


Clicky defines itself as web analytics in real time,with interesting features like heatmaps and uptime monitoring. When clicked on  visitors recorded IP address or individual information, you are provided with data of  their location as well as more specific details like the device they were using to browse your site.The free registered account can very well track up to 3,000 visitors per day. You can upgrade your account by paying additional charges and avail tracking of more visitors per day.

Our Score:7/10


FoxMetrics is a real-time customer behavior and analytics platform  which provides you with great actionable metrics to help you out in increasing conversion.FoxMetrics stores data in terms of each visit with each visit having different events associated with it. Tracking of personal level events gives you a better insight into the visits made by surfers and you can analyze this data and arrive at better conclusions and that can yield higher conversions.

Our Score:8/10


This tool shows you how many visitors are online, and how many of them are actually reading information on your  website. They allow you to even zoom in on any visitor and see what they have done so far on your site, not only in the last few minutes, but over the last 3 months.You can even integrate Woopra with your online store, and observe what visitors are doing on website.The real time data that Woopra offers is much more advanced than Google Analytics.Definitely a must purchase tool for real time analysis.

Our Score:9/10

The reviews of these web analytics tools, I mentioned are my personal opinions.Choosing a right web analytics tool depends on the type of the website and the kind of data you want to track.In next few blogs,I will cover some advanced concepts in web analytics.Till then,make your hands dirty accessing these tools.:)

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Web Analytics Explained: Basic Google Analytics Terminologies You Must Know

Web analytics is not just a tool for measuring web traffic  and can be best used for business and market research, and to improve the effectiveness or further optimize the performance of a web site.Google Analytics terminologies

Google Analytics is an awesome tool to measure website performance.It has got all the useful features that can serve your purpose.You don’t have to pay for any other web analytics tool, if you have got hands on knowledge of Google Analytics.

In this article,I am going to cover basic terminologies and definitions in web analytics,that is required in your daily measurement of website.

Common Web Analytics Terms Explained


Alerts are notification sent to you,if anything abnormal happens with the overall website measurement.You can setup customized alerts. For eg: You can setup an alert if your website crosses bounce rate beyond a particular percentage.

Bounce Rate

It is the percentage of visits in which the visitor only views one page of your Website before leaving.Always make sure to lower your bounce rate.The less is the bounce rate,more is the engagement on your website.Bounce rate too is an important signal that affects google rankings.


It is a single instance of a user,that follows to another URL/page through an hyperlink,either to generate an action or for better usability on a website


Every webmaster has a goal and is waiting for that particular conversion to happen.These conversions could be a sell of a particular product, signing up for newsletter or downloading a can always measure these goals in your analytics tool.


Cookies are small text that resides inside your browser.These cookies track every activity,or to be precised every page a user visits.Users can always clear these cookies,whenever required.

Custom Reporting

Google Analytics provides a feature to create your own custom reports based on your own dimensions and metrics.You can keep them organized and access them whenever required.


Through filters,you have got every right to either eliminate or allow a particular traffic source to be measured in Google Analytics.You can eliminate traffic from particular IP or even a subdomain if required.


Goals are “something” you want to measure in analytics tool.As mentioned above,this could be a sign up or any product sell.Goals must relate to a quantifiable action that your Website’s visitors take.


A hit is a request for a small image file. This image request is how the data is transmitted from a website or app to the data collection server.


The display of your website name in Search Engine Result Page for particular keywords generates an impression.Impression is also generated whenever your ad is displayed for a keyword in search engine.

Landing Page

Landing Page also known as entrance page is a page that a user lands upon directly either through search results or any referral source.

New Visitors

Users  who have either never visited or recently not visited your site are new visitors. If a user has deleted his cookies or his cookies are expired,then the user is treated as a new visitor.

Organic Traffic

The traffic your website gains through search engines is an organic traffic.It is also termed as natural traffic.

Paid Traffic

The traffic your website gains through paid campaigns like Pay-per-click Ad campaigns is a paid traffic.If you are into multiple paid traffic channels,this data helps you in analyzing a quality paid traffic source for website.

Page View

The amount of times visitors land on different pages of your Website. If a user reloads a page, that action will be counted as an additional page view. A person on page A,moves on page B, and again lands on page A, then total page views are 3.

Referring Sites

Other websites that send visitors to your website are referring sites.You can focus more on these sites that are referring more traffic and analyze campaigns on sites that are not driving much traffic.

Returning Visitor

A visitor who come backs to your website in a defined session is termed as returning visitor.Whenever a visitor returns to the website,it means visitor is interested in your website or product.


When the analytics tool detects that the user is no longer active it will terminate the session and start a new one when the user becomes active.

Most analytics tools use 30 minutes of inactivity to separate sessions. This 30-minute period is called the timeout.

Time on Site

An average amount of time a visitor spends on a website is termed as time on your website.You must have a good engaging website to increase an overall time on your website.Try to build an interactive website,that will increase  duration and engagement of your website.

Tracking Code

A small piece of javascript code that helps you in tracking website traffic through Google Analytics.It has to be placed on those pages which you want to track.Remember to place the code before </head> of your web page.


An overall count of visitors of your website through all different sources is termed as traffic of your website.

Unique Visitor

The number of non-duplicate or non-repeating visitors to your website in a particular session are termed as unique visitors.


A person visiting your website is termed as a visitor in web analytics.


The number of times website is being accessed by visitors is defined as visits to your website.

With all above Google Analytics terminologies

explained and the amount of data you have,You can definitely optimize your website in a better way and take it to the next level.


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