How Generation-Z Impacts Modern Day SEO

The generations these days that co-exist are more dynamic and different from each other than ever. Today we talk about Generation-Z, commonly known as Gen-Z or Zoomers. These days, marketing professionals have to take these factors into account because a generalized approach doesn’t work anymore, and many companies and businesses have products that they need to sell to all age groups.

A customized marketing approach to keep everyone interested in their specific products and services is the ideal way to go forward. So how do Zoomers differ from everyone else?

Zoomers are the people who were born in the bracket of the mid to late ’90s and early 2000s. Gen-Z has the clump of people who were born and raised in the internet generation. They have more and free exposure to the world because of it too.

These young people generally have dynamic personalities and short attention spans. This attention span makes it very important to make marketing tactics digestible and bite-sized for these audiences to gravitate towards them.

When it comes to age groups, early Zoomers are now well into their mid-twenties. It is not even about the age they are in particular. The pace at which the world moves now makes it essential for marketing professionals to constantly adapt and be on the lookout for new changes.

Zoomers are the first generation to be introduced to modern technology and the internet. Because of that, they have grown into the modern age more seamlessly rather than being born into it.

Zoomers Interacting with Marketing

This cohort of people is very different and flexible when it comes to the concept of brand loyalty. The way Gen-Z interacts with the market creates new challenges for marketers. From Zoomers, brand loyalty must be earned.

They are very driven by their personal values and look for the same kind of reflection from the brands they choose to endorse. It is not just the resistance to loyalty that creates challenges; it is also the fact that these people are very difficult to engage.

Digitally, consumers are smothered with advertising on every medium and app they don’t want to pay a premium for (which is many apps!). Out of this sea of ads, they only pick something that makes a direct impact on them in 8 seconds. This is something that marketers can use as a strategy and develop ideas to make engaging advertisements.

Gen-Z and Search Engine Behavior

With all the facts in mind, it’s important to remember that this generation is adept with search engines. This is also why they are less susceptible to targeted ads than they are to search engines. They like to search for what they are looking for and are good at it.

Search engines outdate the entire generation, actually. The first search engine was introduced in 1990. This is also why they have such adaptability towards search engines.

They have adapted to search engines in a way where they are the more likely group of people to look for things using long-tail keywords. This is something that makes it difficult for SEO Marketing experts to do their job well. But once you can think like the target market, you can actually have a more profound realization of the kind of keyword phrases you should be looking for.

Mobile usage is also a significant factor that must be taken into account. Often, people just use the voice search feature, and that has its own ways of working in a marketer’s favor when done correctly.

Gen-Z is very well versed with search tools and knows their way around a SERP to be able to weed through the things they don’t like and find precisely what they’re looking for. This also means that combined with their affinity against brand loyalty means that they are less likely to go for a big brand’s website or be interested in the advertised links on Google.

This makes it very important for marketers to pay attention to SEO even more since Zoomers are a big chunk. They are young people with flavorful taste in brands and recently, money to spend.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********This blog is compiled by Divyanshu Gupta*********

5 Big Mistakes to Avoid in Social Media Marketing

Marketing has existed since products have existed. Whenever there has been something to sell in the market, there also have been efforts to sell it in the most elegant, era-appropriate manner. From the magazine, newspaper features, and billboard advertisements, to television ads, the world of marketing has moved forward at light-speed.

When the internet came into play, people thought it wouldn’t last that long as a mainstay. Then social media came along, and people thought the same thing. That notion certainly didn’t last long since social media took over the world as we know it. Making the world an even smaller place helps the expansion of global trade even more.

Nowadays, targeted ads and the use of savvy youthful language online has modernized marketing. Companies have started to employ social media marketing specialists and focus on making the most of this flexible medium. It costs significantly less and involves a lot of strategizing. This creates an equal opportunity for products and services that resonate with crowds more to do better.

However, even social media professionals can get a little ahead of themselves and try too many things. Social Media Marketing favors good engaging content, which is why it is essential to pay attention to the metrics and performance of your ads. There are so many things that one must avoid while using social media for marketing. Let’s take a look at some of these common mistakes.

1. Trying Too Hard to be Multi-Platform

Social media is now an umbrella term for so many different platforms, all equally influential and essential. Facebook, Twitter, Instagram etc., each have their own specific demographic and style of audience. They also each have their own ways of reaching the targeted audience and algorithms to follow. This can make it exceedingly difficult to perform equally well on all platforms. Depending on your product, style, and reach, the platforms you do well, will vary. A lot of people are guilty of trying to promote similar content on all media.

2. Confusion about Target Audience

This is something that a lot of lifestyle brands are guilty of. For B2B products and businesses, the target audience is pretty straightforward. For many other types of companies, a lot of confusion can lead to misuse of targeted marketing budget. The best campaigns are the ones that are targeted to a very specific demographic. These ads give you the best outcomes for the budget, and the returns are actually worth it.

3. Inconsistency with Posting

Social media marketing is not just about targeted ads. It’s about creating an online persona, an image that people relate or connect with. This means that regular posting on the platforms is a must. This is how you engage with the audience that already follows you. Companies understand this and start off with a head of steam where they post consistently for a while and then lose touch. To avoid this, regular posting of good content must be made a point. This regular posting is what keeps your online engagement in check. Losing that momentum can seriously hamper your overall reach, even when it comes to ad performances.

4. Dealing with Comments

When you post regularly on social media, people are going to comment on the posts. There is so much that this form of engagement could mean. If it is positive feedback, respond to comments with gratitude. If it’s negative feedback, reply to the comments with understanding and acknowledgment of faults, or just sincere, humble explanations putting your point forward. If it’s derogatory, use wits to put the foul engagement in place. Regardless of the type of comment, it is essential to stay engaged and respond because this encourages more people to react and comment on your content.

5. Underutilizing the Content Real Estate

This means that sometimes when you’re posting, you can be guilty of not using the full potential of a post. The text and the images can be packed with a lot of meaningful content. The combination can work wonders if done right. Sometimes a disconnection can be noticed between the textual and visual content. The tip here is to use relatable language and trending visual content. Finding a way to tie this all together is what the job of a professional is.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

****************This blog is compiled by Divyanshu Gupta***************

SEO or Google Ads – what to choose according to your business

For a business owner, online marketing has always proven to be a daunting task. One of the primary reasons behind this stress is the involvement of money and effort that goes into online marketing. If you are well aware of the digital marketing industry, then you might know that there are two major ways by which you can bring conversions to your business. These are Search Engine Optimization (SEO) and Google Ads.

Each of these methods is no doubt productive when it comes to boosting visibility and sales. However, the application of these methods varies from business to business. As compared to SEO, running a Google Ads campaign requires a good amount of money. Thus, for a business that is doing well in terms of sales, Google Ads is a better option than SEO because they can afford to let go of a few dollars in exchange for visibility.

To better understand the difference between SEO and Google Ads, let’s dig a little deeper into the basics of these strategies.

What is SEO?

To be frank, most of us scroll through only those links that appear on the first page of Google when we put in a search term. Thus, if your website does not fall on this first page, then you are probably missing out on good profits for your business. This is where SEO comes into the picture.

In layman’s terms, Search Engine Optimization is the steps you take on your website to make it rank higher on the Search Engine Result Page (SERP). Having the right content with relevant keywords, linking other sites to your website, optimizing your page title, making your site mobile-friendly are some of the steps that can catapult your website on the first page of Google.

Improving your organic ranking is not something you can achieve in a day. This is a long process that might take weeks. However, once your website reaches the first page of the search engine, then there is no stopping your business from reaching new heights of success. Moreover, customers tend to trust a website more which achieves a higher ranking on its own.

What are Google Ads?

Google Ads is a type of pay-per-click (PPC) advertising that displays your ad on Google whenever someone searches for your relevant keyword. You are charged a particular amount every time someone clicks on your advertisement.

Google Ads is one of the quickest ways for getting business as people tend to click more on the top three ad positions on Google. Here, you have the freedom to decide the max CPC (cost-per-click), which enables you to set a budget for your advertising campaign in advance.

The price of your product will also matter if you wish to go for Google Ads. In order to make a profit, it is necessary for you to ensure that your products are priced much higher than your CPC. For example, if you are selling a t-shirt for $10 and you are paying $8 every time someone clicks on your advertisement, then the net profit would be too low. However, if the product cost is $5000 and you are getting one conversion after every ten clicks, then you are spending $80 and making $5000 which is highly profitable.

Which marketing strategy is best suited for your business – SEO or PPC?

Now that we have discussed the basics of search engine optimization and Google Ads, let us understand which strategy will get results for your business.

SEO is something that will help you in the long run. Once you get proper knowledge of your demographics, target audience and keywords, increasing your website rankings organically will be a cakewalk for you. This is a long-term investment that will yield positive results after some time.

As for Google Ads, it is better for businesses that need quick results and does not have a lot of time to spare on optimizing their website. As a matter of fact, you can run a Google Ads campaign even if you don’t have a website as you can create a stand-alone customized landing page that highlights a particular service or product you wish to promote.

Doing this also gives you a good amount of time to build your own website without having to worry about the conversions. Once your website is fully functional, you will have two choices – stop the ad campaign and get started with SEO or implement both these strategies simultaneously for better results.

Conclusion

Whether you should opt for SEO or Google Ads will depend entirely on the current situation of your business, the market situation and your goals. The key is to choose the right marketing strategy at the right time that will keep your business afloat and running without any difficulty.

If ever you feel that making this decision is tasking, you can always find a good digital marketing agency that will guide you on the right path. A good SEO expert will always be able to tell what would work best for your business – organic search paid search or a combination of both.

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

Online Education: How Successful has it Been Through the Lockdown in Terms of Business?

Since the COVID-19 Pandemic hit the world, every industry in the world had to adjust and find new ways to stay in business. Some of the most impacted industries include education. Education is something that has traditionally relied on a culture of classrooms, where teachers teach a bulk of students at one go. But due to the Pandemic, globally, all schools were shut, and billions of kids and college students were deprived of a classroom.

This traditional way is also the reason for the early introduction of kids to social settings and dynamics of a group. These values are carried forward to colleges where students learn a sense of community and how they factor in adult life.

However, the education industry has found a workaround for this COVID/Lockdown problem, i.e. online education. While online tutoring was already catching heat, replacing regular coaching institutes for additional studies, school and college curriculums were also forced to be conducted online due to the Pandemic.

Education has changed dramatically in the last year. Teaching and learning now both have started to be conducted from the comfort of everyone’s homes. This has given rise to a pros and cons list of how education has changed. Many parents who have paid a fortune in school or college fees are upset about the online class change and its effectiveness.

Getting along with this change in learning trend is problematic. But come to think of it, it is also cost-effective, effort-saving, and convenient when done right. Some changes in education might stay.

Challenges

A hybridized version of digital learning has proven to be effective in some ways. But it also has a multitude of challenges to overcome. Most times, large-scale operations require live interaction through the distance between a teacher and many students. Strong internet bandwidth, lack of features and training can sometimes lead to a poor experience.

For younger students, it also means that they will be expected to maintain decorum and discipline in learning while staying at home and not being supervised by a professional teacher.

Students without healthy internet access will always find it challenging to catch up with everybody else. This problem persists more in countries where technological advancements are still happening. Another problem is the limitation of the economic bracket. Only students who come from homes that can afford computers and smartphones can be allowed the luxury of online education.

Advantages

The convenience of online learning is unquestionable. Many kids are just happy not to wake up early, get ready and leave for school. Other than that, online lectures can be recorded and revisited. Some mediums have pre-recorded high-quality lessons, interactive study material, and lots of personalized options for people who struggle with specifics in a course.

From an institution’s point of view, this saves way more money than a brick-and-mortar place where you have to host many people. Moving forward, Digital Education can be a business that people can start from their bedrooms if they’re good enough. This gives many freelance teachers, instructors, and professors the to teach their trade to anyone in the world!

Skill Based Training

Besides regular academic education, there is also a highly significant rise in online course platforms like Udemy, Coursera, Skillshare, etc. These are platforms where you can learn specific skills from professionals around the world at low rates. These courses have certifications that will symbolize a hefty skill in your arsenal. Some platforms even help you acquire a proper degree or diplomas from reputed colleges around the world! During the Pandemic, such courses have been a trend that creates a lot of skilled workers ready to take on the corporate world.

Conclusion

With all its disadvantages aside, online learning is a revolution. In the future, it is almost certain that Digital Learning will be the way. Eventually, this way, education will be accessible to more people at a lower cost, both to the student and the institution. It also creates an environment of equal participation and allows students to have a highly customized experience to study precisely what they need and want.

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********This blog is compiled by Divyanshu Gupta*********

E-Commerce : The Next Sought After Business Venture

In modern times, online shopping has been a big revelation for consumers. E-commerce has changed buying trends across the world, made shopping easier, and has made global trade even easier. This convenience has evolved manifold in the last decade. It started out with buying apparel and big industrial purchases and has now grown to a point where you can order even groceries and fresh produce online.

In the post-COVID-19 era, E-commerce has seen an even bigger boom; a growth of about 129%. Forcing buyers to shop online because of the impending threat of infection due to social interaction has made it more fruitful for online businesses.

Boomers have been made to shop online for this period. People from the older days who have been habitual of buying products that they can see, touch, and feel for themselves have had to try out online shopping. Most of them have let go of their rigid beliefs and realize how E-commerce is the way to go!

This shift in trend has created a wider base of recurring customers, which grow larger every day. There are many moving pieces in setting up a successful online business. You cannot just have half a model ready, upload a few products, and expect the money to start flowing in. So let’s take a look at 2 ways with which you can start, build, and thrive with your E-commerce business!

1. Put the “Custom” in Customer!

One big shift in buying patterns is customization. Online businesses have so many advantages when it comes to how they show off their products. Modern online marketing methods have made it possible to connect sellers and buyers more efficiently than ever.

Targeted ads to the specific demographic based on previous purchasing history, personal data, search patterns, and other tedious data like that have made a personalized buying experience of the highest quality possible.

This is better than relying on a salesperson to do your product’s bidding and trying to “feel” out a customer and figure out what they want to buy. The data that you can possibly collect on your customer base, allows you to market your products in a more relevant way, based on an individual’s taste, preference, and style.

Many online apparels and accessory stores have the option of delivering custom-designed goods of all types. This has been a great way for people to change how they express themselves and their personality, making it another great way to be in business. The sentimental response that comes from such a personalized buying experience increases your ROI for marketing and in turn, gives you a loyal customer!

2. Social Media Influencers, Endorsements, and Social Media

Celebrity endorsements can give your products more credibility. This makes for a vital campaigning experience that can really boost your sales. Celebrities don’t have to be expensive even! Nowadays, we have social media influencers that thrive on endorsing products and boosting the presence. Influencer Marketing is the way to go for the future!

Social media platforms these days are full of individuals who have the talent to appeal to a large number of people with their engaging online content. Such influencers have an immediate impact on buying patterns of their audience. This segues perfectly into the next point; Social Media Marketing!

Facebook Ads is a targeting tool that gives you the power to find and appeal to the perfect customer, which would never have been possible for a regular brick-and-mortar store.

Using the power of Facebook Ads to place adverts in people’s social media feed while they’re just casually browsing the internet, sometimes makes them think about buying the product and take that first step.

This is different compared to, say, Google Ads. These search engine-specific Ad campaigns target customers who are already actively looking to buy something specific.

E-commerce businesses have the most to gain from the powers of Social Media Marketing and Advertising. They can take users directly to a check-out page where they are in a strong position to be converted. Even if they change their mind, you as the seller will have the data of people who almost bought from you, so that you can target better to this already warm audience.

In conclusion, if you’re thinking about starting a business that sells products that can be shipped to customers anywhere, you are probably better off with an E-commerce setup. It is cost-effective, has a wider reach, and has more branding and marketing options to spread the word! You can even make it work for an already active physical store. It would just expand your reach and give wheels to your business’ growth!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

Advanced Audience Targeting Tactics for Google Ads

Today, marketing professionals rely heavily on the powers of online tools like Google Ads, Facebook Ads, PPC, Content Marketing, etc. When it comes to Google Ads, targeting the right audience is necessary; otherwise, you’re blowing most of your budget on showing ads to people who are not as likely to convert into a paying customer for your client.

In the last few years, Google has been gradually increasing the number of targeting options. This gives users more opportunities to target the exact end customer intensely, which they mean to sell to.

Marketers these days are spoiled for choices, and that can be a bad thing sometimes. It means, they can lean towards using the same old traditional targeting methods that they have always been using.

There are many ways to use Google Ads to gain more profit and improve your cost per click ratio. So let’s look at some advanced techniques to help you master the game of Google Ads.

1. Better Use of RLSAs

Remarketing Lists for Search Ads is a feature on Google that allows you to monitor and retarget people who have been on your website or app. Many times what happens is that people will see your Ad, be interested in what they see, then lose interest after a couple of steps.

This list of people is what you call a warm audience. These people are more likely to be interested in the product or service marketed to them. RLSAs can be used in two ways.

  • To make bid adjustments on the ad groups for users searching for the keywords you are bidding on.
  • Setting up search ad groups that trigger and show ads to users if they’re on your remarketing list and searching for keywords that you bid on.

There are creative tactics that one can employ to make use of this feature even more. For example, you can target your regular customers and spend more than your average order value, whenever they search for any of your competitor brands.

This way, whenever they’re trying to look for an alternative to your brand, regardless of being a loyal customer, they will be faced with your ad and reminded of you again, making it more likely for them to shop from you again.

2. Using Social Audiences and RLSAs in Combination

In many ways, Facebook Ads has the edge over Google Ads because of lots of departments, especially targeting. Unlike Google Adwords, Facebook knows exactly what people like, when their major life events are, who they are related to, the brands they surround themselves with etc.

It is surprising how many people miss out on the combined strength of using search campaigns and social media ads together. The way to do that is by using Facebook to discover new buyers and then targeting them through search ads. This increases the chances of them converting to paying customers.

Facebook is full of potential customers who aren’t actively looking to buy anything, but they make their intent clear regardless by browsing through their topics of interest in their free time. When they decide to purchase something and search for it, there you will be; a familiar brand that they have seen on Facebook before!

3. Using Custom Affinity Audiences

The display network plays a pivotal role in the ad campaign. To get more granular control over it, Google launched the feature Custom Affinity Audiences. The problem with Adword’s regular affinity audiences is that they don’t cover every business’s needs and specifics. With the custom affinity audiences option, you can specify audience interests in a more refined manner.

While formulating display campaigns, you can choose from various demographics to specifically target the right audience. That is what the role of Affinity Audiences is. But even with this variety of demographics, you can sometimes miss out on the detailed targeting required for the most effectiveness out of your budget. This is where you can use Custom Affinity Audiences.

4. RLSAs Combined with In-Market Segments

In-Market audiences are the digital equivalent of people present in a physical store, actively comparing products, thinking about making a purchase. The in-market audience is as low as you get down the funnel as far as un-converted customers are concerned.

Google is smart in a way, where they will let you categorize and target users who are most interested and are more likely to convert. The purchaser’s intent can be easily distinguishable by leveraging real-time data and Google’s strong classification system.

Using RLSA, you can determine the customers who reach the last level of the sales funnel, i.e. adding products to the cart, and then go away. These are the customers who intend to purchase and remarketing to them is most likely to get sales.

The way to do it better is to layer the in-market segments on top of the pre-existing remarketing lists to maintain a high volume of relevance in your targeted marketing.

Conclusion

The digital marketplace is crowded with competition. With more awareness of how easy to understand Google and Facebook Ads, there is more competition than ever. Getting a good ROI on your Ads budget is essential, and increasing the rate of running advertisements can be easily done with more detailed and meticulous targeting. All the tools are right there! It’s just a matter of using them wisely.

For further information on Google Adwords, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

The Future of SEO

Search Engine Optimization has been the most dominant way of getting ahead in business in these modern times. The process involves making your website and content search engine friendly by employing many techniques and tricks.

It also requires accurate tracking and redesigning of plans according to results. It requires professionals to do well, which is why SEO marketing has been a leading service provided by IT companies and professionals.

Since the beginning of this game, people who have been here tending to stick to the old traditional methods say good On-Page SEO, more backlinks, and keyword density will directly result in better rankings.

If that were the case, the job of an SEO professional would be strictly laborious. However, good SEO in these fast-changing times requires more than just hard labor in front of the screen.

So what is precisely changing about these fast-changing times?

The digital/online world is getting more and more linked with each other, turning into this interwoven web or a cluster of all things. This includes Social Media, human behavior, various technological platforms, machine learning and AI, and increasing sector professionals.

The art of giving the customer more than precisely what they are looking for is getting better and bigger with each passing day. So what does that mean for the SEO pros?

It merely means that they must adapt and get updated with the new trends and techniques that impact the SERPs. In a nutshell, they need to…

  • Get a better understanding of their target audience
  • Understand website optimization furthermore
  • Research the perfect combination of text and images that speak to the audience
  • Monitor user experience and continuously look to improve it

SEO now factors everything. If a website cannot firmly put across its brand message in any way, it will have problems marketing whatever it is they have to sell. No more is SEO, just keyword-based.

SEO’s future depends on understanding customer wants, and the customer wants fast loading websites that deliver exactly the content they are looking for. Search engines now have the means to understand and separate the websites that offer quality.

The future of SEO will incorporate the need for understanding what humans would search for. This means that the SEO pros have to think like their target audience, regardless of gender, age, or any other demographic. Let’s discuss some of the trends that professionals must follow to make their SEO applications more effective in the future.

1. More Attention to Search Intent and User

Search intent is different from trending keywords in a particular niche. This point is nothing new. The whole goal of SEO is to connect users and businesses using search engines, and that can only be done by keeping search queries in mind.

But with time, search intent changes dynamically, and it is essential to stay up-to-date with all the latest trends. It also depends on the search engine in particular. For example, people go on Google to find answers to specific questions and learn things. So it becomes more critical to approach SEO, so the SERPs are answering potential user’s answers with your client’s links.

2. Focus on Analytics and Data Retention

SEO is changing and evolving constantly. It has become more about an overall user-friendly experience from being only about driving traffic to a specific website. Google no longer shows only website links in results. It serves to the user, a complete experience that is instant, and sometimes doesn’t even require them to leave Google.

This pushes the need for keyword-rich content on the back seat and makes behavioral analytics an essential commodity. It is all about reverse engineering their search engine experience and accordingly making marketing strategies. This could be achieved by working with the sales and support staff, for example, since they receive realistic queries on the phone all the time.

3. Optimizing Brand SERPs

A brand’s SERP is one of the most critical areas where optimization can be beneficial. It is a great commodity to put forward the brand’s overall message, mission, style, etc. using one keyword phrase, i.e. the brand name itself. It is like a digital version of a business card, but only more elaborate.

Google has more knowledge about your brand than you might think. A brand SERP is where the best of what Google qualifies as credible content is featured. This includes all the high-quality links, your YouTube channel, important information, top-rated pictures etc. Search engines’ growing artificial intellect is making, focusing on the entity more critical than driving traffic to a website.

A brand’s SERP will be the first interaction that a user has with the brand or business even more than a website. This makes optimizing it even more critical.

4. Mobile-Friendly SEO is the Way to Go!

The handy mobile phones that everyone has in this day and age have been the primary medium for conducting search engine queries for many years now. SEO pros need to make sure that all of their client’s content is optimized for mobile phones. It is easy to forget about mobile phones when all the work is done on laptops and computers. Carefully, you must make sure that the mobile versions and desktop versions of a website aren’t too different to maintain consistency of the medium.

5. Publish More Long-Form Content

According to Google’s E-A-T guidelines (Expertise, Authoritativeness, Trustworthiness), page quality will be a highly determining factor for them to be rated higher. Try to publish as much long-format content as possible. Pack it with keywords, images, and wherever possible, backlinks. Blogs over 2000 words that provide well documented, accurate information will have more chance to keep the user engaged for more extended periods. According to research, blogs less than 1000 words have continuously been outperformed by longer blogs, and it is expected for the trend to be increased with time.

Conclusion

In conclusion, SEO cannot be dealt with the same traditional methods that have been around since 2009. The internet world is growing and evolving exponentially, and professional SEO service providers must develop with it. This ongoing growth makes it a friendlier and more fluent experience for the end-user and the brands; it is just a matter for the middlemen to adapt and make their lives even more comfortable.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta**********

Facebook Ads: An Easy & Efficient Way to Increase Your Business

In the last decade, Facebook has turned from a fun online platform to one of the most critical business tools. Marketing used to be a complex phenomenon, which it still is. Still, Facebook has made it possible for small companies to acquire world-class marketing services that are easy to wrap your head around and eliminates the need for absolute mastery of the platform.

The world is on Facebook. For any niche, you will find most of your audience on Facebook. Most of your potential clients and customers are on Facebook, and they use it actively! Even if Facebook isn’t their primary medium to hang out online, Facebook Ads are effective for Instagram and even WhatsApp since they are Facebook-owned entities.

It is as easy as recharging your cell phone or ordering food online. You bolster your Facebook ads account with a prepaid balance and make an ad campaign accordingly. Facebook will tell you exactly how much you need to spend to reach how many people.

The exciting part is, Facebook will even help you tweak and adjust your advertisement to reach the most people. They do so by providing ideal customization options that allow you to precisely market to the right audience making the most of your budget. These options include,

1. Location: If you’re a local business, you probably only want to target the people in a specific locale. You can target anywhere from worldwide, to particular locations. A bonus tip, some countries have a low spending rate and give you gigantic returns in terms of numbers, i.e. more engagement, comments, and reactions on your post. This may not help grow your clientele but makes you look good with clout, which is also very good for business in a way.

2. Gender: Sometimes, your advertisements are gender-specific. With Facebook ads, you can target either both or one of the genders. This makes your budget spending efficient.

3. Interests: This is an important demographic to be able to control. “Interests” on Facebook mean the pages people like and follow. You can use this feature to add your competitors to the targeting section. This way, people who are already following your competition will be targeted, making it easy for you to reach people who are already interested in similar services.

4. Connections: Facebook’s algorithm is complex and ever-changing. It wants people to spend the most time on Facebook, and sometimes the way to do it shows people content by other pages that they value more. This is why to even your followers; your posts can be invisible. Facebook wants you to remedy that by paying them money. Your existing followers and connections are the most likely to respond positively to your advertisements.

5. Lookalike Audience: This is an advanced feature that targets people who are really into your business. A lookalike audience is a list of Facebook accounts that fall under similar demographics as your current audience, but are not connected to you on Facebook. For example, a lookalike audience will have people who are in the same geographical region, have similar interests, and share similar online behavior as people on your current audience list, but just have not liked your page yet. Such an audience is more likely to respond to your Facebook Ad positively.

Tips and Tricks for Better Facebook Advertising

1. Goals: Facebook Ads have improved how they operate. They have pre-designed campaign models based on what you want to achieve. Using these models efficiently is very important to make the most of your money. These goals are as follows

  • Increase Website Traffic
  • Improve Attendance for an Event
  • Generate Sales Leads
  • Increase Content Reach
  • Boost Engagement
  • Increase Video Performance
  • Sell Products

2. Creatives: You will need some time to perfect your advertising strategy, and see what works best. Facebook Ads rely heavily on creatives which mean the medium of your ad. You could use various options like plain text, images, videos, carousels, slideshows, or even a combination of all of these things.

3. A & B Testing: One slick tip to optimize your budget is to run multiple ads simultaneously. Make little variable changes in each one of them, like targeting different demographics, using various types of creatives, or using different kinds of goals.

4. The Funnel: Every time a potential customer views your ad, your job is to make them go through the ad and fulfill the goal you have set for the advertisement. You do this by luring them in at every level strategically. It starts from the description text, going through the creative medium, and finally to the call of action. Your job is to make sure that every Content Marketing Sales Funnel level works to take the customer to the next one.

5. Optimize for Multiple Platforms: A Facebook Ad runs on Facebook and Instagram and WhatsApp. Every ad also has a variant for different mediums like mobile, desktop, or tablet. It also has options for various placements of the ad, like messenger or news feed, etc. Take your time to see where your customers react more and optimize your ads accordingly.

6. Take your time! : Facebook ads are simple, but when you take your time in learning your audience, pay close attention to how your ads are received, and how to maximize your reach corresponding to your budget, you can take your business marketing to new heights using the most readily available and easy to use tool out there!

Conclusion

Facebook Ads is the cheapest and easiest to understand marketing tool available. Businesses of all levels need to understand and make the best of this tool to reinforce their online presence and boost their business in the best way possible.

For further information on Facebook Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

Combining Social media and SEO to get great business heights

Most modern businesses rely on a robust online presence. This presence could mean their visibility on Social Media or the World Wide Web in general. Companies need to get their content and awareness of their product in front of as large of an audience as they can gather. They get leads as well sales through this online process if their services and products are available to purchase online.

If you spend a lot of time promoting your business and services on social media, hoping that you get better search result rankings, you need to understand better how these things work. Sure, they are related since both belong on the internet, but their relationship is complicated.

With your content evolving on social media platforms, you get more backlinks, better engagement signals, and more SERP real estate for your search engine presence. However, social media is still not directly influencing your search engine rankings, which is why, when you understand how SEO and social media marketing work in tandem can help your businesses’ Marketing Strategies in remarkable ways.

There is a copious amount of strategies that one can craft to market their business online. So let’s read on and find out how to make the best of both worlds.

How Social Media Ties into SEO

The way people think social media works is the number of shares our posts get. Do these shares in any way help boost your SEO rankings?

The answer is; it’s complicated. We tend to forget that when we think about search engines, we only think of Google, forgetting about the other search engines that have existed for just as long, even longer.

For example, the search engine Bing has claimed that social media shares would boost the ranking of a page on their platform, whereas Google has hinted at the fact, that it might not be the most significant influence on the rankings there.

A straightforward way social media has been of help is by increasing your online visibility. This gives you a better way to Build Links and more chances to work and provide you with better rankings.

This raise in credibility online can translate directly into good SEO. The search engine crawlers, love content that is supported by a lot of people online, even on social media. Another way is to promote blogs and other ways to get to your website on social media. This way, you are helping your SEO.

Here are some steps you can take to use social media for SEO.

  1. Share and Promote Everything you Publish
  2. Build Online Relationships with Entities of Value
  3. Collaborate with Others
  4. Look for Influencer Marketing Opportunities
  5. Share your Expertise with Others
  6. Answer Questions on Quora with links to your Website
  7. Constant Posting Helps your Content get Indexed Quicker

How SEO Ties into Social Media

Hacking the social media game to use it in the best way is essential in this modern business climate. Regardless of how well you do with your SEO in general, social media by itself is a crucial tool to master. For this, a few SEO tricks can come in very handy.

Even social media content depends on textual content. That is a chance for you to optimize your text to cater to your audience better. Keyword research is an SEO practice that helps you gather keywords most searched by people interested in your niche.

It’s all about posting about what your customers want to read. With well-done SEO, you can write about exactly what’s trending and what’s going to sell.

Sometimes people even use social media websites to conduct searches. Your chances of doing well in these searches increase manifold once you conduct proper Keyword Research to publish your online content.

Well-conducted, technically sound SEO research helps you perform better on social media and even helps you track the progress or its lack.

Aligning SEO and Social Media Together

It’s just important to connect the dots, stay up to date on all your platforms and share the same content everywhere. It may sound easy, but so many people leave out simple steps to make sure their content reaches the most people.

These steps are simple. With the blogs, you regularly update, make sure to share them on your socials. Also, make sure that all your social links are available on your website. From time to time, promote your website on your social media in different ways other than blog uploads.

Often in companies of a medium to large scale, these two departments are handled by different personnel. This can create some difference between social media and SEO. Make sure that Everything links to Everything else. Also, keep all your SEO content sharable on social media platforms.

Conclusion

To put it simply, it is not that difficult to use the expertise of both social media marketing and SEO to make each other work better, with more efficiency. In this blog, we discussed many ways to make sure that SEO techniques make your social media posts more reachable, and the Services of Social Media Marketing can help your search result rankings.

For further information on Social Media and SEO, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta**********