Social Media Marketing Trends to Lookout for in 2021

Social media has become the most widely utilized medium of interaction for people to news, entertainment, and various kinds of mass communication. Social media is also responsible for delivering marketing content to the public, connecting sellers to buyers. With how quickly things change, adopting new trends can be a headache.

Businesses in any niche are required to be social media savvy to have an edge above their competition. Where most people lag is specialized expertise in the department. BM Consulting is one such company that can provide you with complete and updated social media marketing services.

There are the latest trends that every marketer should know about. So we present a list of the latest trends that have emerged in 2021, which every social media marketer should pay attention to.

1. Live Streams

The coronavirus pandemic made fan interaction a strictly home-based thing. This made a pre-existing live stream system an even more effective and used platform. People started conducting meetings over platforms like Zoom, Skype, and Google Meets. Even live concerts transformed into an activity for audiences sitting at home to enjoy, with artists making home setups and streaming the gig to the audiences at home.

There is a natural growth in the live streaming service user base, which every major social media platform has. Even the rise of Twitch, where live streaming of music and video games happens, was seen in terms of fans and user base. These platforms are also great sources to monetize traffic. Live QnA with fans, communication with fans, in general, has become a famous form of content.

2. Stories

Snapchat has been around for a long time. It introduced the format of disappearing full-screen story format. After existing for a long time, Snapchat spread the influence of the story format so that it has now been picked up by most famous social media platforms like Facebook, Messenger, and, of course, Instagram.

With more than 500 million regular users who use the stories feature, It has become a vital space to do well. You can put across an important message within seconds, and the chances of this reaching your audience is more than regular posts. It has also become a valid space for posting ads!

3. Social Commerce

Facebook and Instagram have been the first to adopt the shop feature on their platforms. Users can now shop for items on social media platforms as well. The social Media industry constantly adapts to new trends to enhance user experience. The Ecommerce boom in the COVID times didn’t go unnoticed and was capitalized on by social media companies. Brands must utilize and make the most of such a trend and put up a shop on their social media pages. It is extremely easy to set up and a great opportunity.

4. Augmented Reality

Snapchat gave the story format, but using quirky filters with Augmented Reality is also another cool trend picked up by other social media platforms. AR is even more readily accessible than VR (which is another rising trend) since it has no requirement for external equipment. AR experiences are great for the user since they are, in a way participating in making your commodity more famous. Many brands have gotten creative and made AR filters a part of their marketing campaigns, to good effect.

5. Purpose Driven Campaigning

People love to support their favorite causes. Social media has always been a space for people to support global causes and help with calamities worldwide. But recently, there has been enhanced focus on such issues because of the pandemic because of how much the entire world is suffering. Global empathy is at an all-time high, and brands are making sure to make the best of it! So you shouldn’t be left behind either.

These and many more social media trends are important for marketers to capitalize on. Things are only going to get better for digital marketers since it is the industry of tomorrow!

For further information on Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

Basics of A+ Content in Amazon

Selling on Amazon has become one of the more effective sales channels for both sellers and vendors. The competition of selling on Amazon is cutthroat, so sellers must employ whatever tactics can improve their chances of sales. A+ Content is something that definitely gives you an edge over your competition.

It is a tool offered by Amazon that allows you to showcase your product and brand image with extravagance. With the A+ Content, you can put up images, videos, and enriched text that describes your product well.

However, there are some eligibility criteria that a seller must fulfill to be able to use A+ Content for advanced marketing. Sellers must be registered with Amazon’s Brand Registry. Also, Amazon’s managed selling programs have the function of adding A+ Content to the products.

Such services like Launchpad or Amazon Exclusives provide automatic access to their clients. Eligible sellers can add A+ Content to any ASIN that they own according to the GCID.

Limitations of Enhanced Content

There are 2 cases in which you can’t add A+ Content on your Amazon product pages.

  1. If a retail vendor has already put up A+ Content on the same product with a different ASIN, Amazon won’t allow you to add additional Content.
  2. Brand registry isn’t available for products in the media, video, digital, or books categories. For this reason, adding A+ Content to such products is also not applicable.

The Benefits of A+ Content

  1. Better Conversion Rates: These days, selling is all about visuals. Things that look good, sell better. The millions of customers browsing through N number of products on Amazon can be swayed into actually becoming paying customers through more graphic conviction. A+ Content can prove to be a great deciding factor for potential customers.
  2. Reduced Return Rate: With A+ Content on Amazon, a seller educates the customer deeply. So much space to talk about the product and the brand gives the customer a greater understanding of the product they are about to buy. When customers put in the time and effort before buying the product, they are less likely to return the products.
  3. Better Reviews: Consumers love to talk and give their feedback on the product pages. Potential customers who scroll through your product page and actually go through the A+ Content will most likely also look at the reviews. With great branding content, customers are impressed easily and tend to leave better customer reviews. After all, A+ Content is all about improving the customer’s experience.

How to Get the Most out of A+ Content

  1. Talk about the Differentiating Factors of your Product: Great business is all about problem-solving; you address a problem and present a solution. Content marketing is all about emphasizing these points. In your A+ Content, make sure to include all the relevant information about the product’s specifications, but more importantly, talk about how the product fits into the customer’s life. The additional real estate for texts and visuals is all you need to do a great job communicating with your market.
  2. Provide Product Details that Drive Purchase Decisions: There are thousands of products in similar categories. On an online marketplace as gigantic as Amazon, customers have all the choices they could ask for. What drives their purchase decisions is the small variations in details that make all the difference to an educated buyer. Try to enhance what you think are your product’s selling points and emphasize the points that drive purchase decisions.
  3. Simplify your Story: Just because you have more Content that you can generate doesn’t mean you have to fill the space with too much information. The point of A+ Content is to use text and visuals to simplify the communication between you and the customer. Break down the complexity that might revolve around the product and simplify the use of the product.

Restrictions and Rules of A+ Content

There are some specifics that you must follow to avoid your Content being rejected by Amazon.

  • Referencing your company as a seller or distributor or providing any company contact information
  • Mention of competitor products or seller authorization
  • Pricing or promotional information
  • Shipping detail information
  • Inclusion of copyright, trademark, or registered symbols
  • Boastful comments
  • Time-sensitive products (hard sales copy)
  • Customer reviews from Amazon or any other site
  • The editorial or third-party quotes from external sources (magazines, television shows, etc.)
  • Blurry or low-quality images
  • Lifestyle images not showing the product (except brand story photos)
  • Too many duplicates of the product images from the main image block
  • Warranties or guarantees
  • Attempts to mimic Amazon logos
  • Logos from other organizations
  • Links to other websites or (verbal) redirects to other sites (inside or outside of Amazon)
  • Grave grammatical or punctuation errors, misspelling, strings of all caps text
  • Abusive images
  • Criminal activity
  • Violations of category requirements or Selling on Amazon Policies
  • Content is written in languages other than the local marketplace language
  • Adult product content
  • Subjective language
  • Unverified claims, e.g. safety claims, energy-saving claims, drugs, beverages, food, health products
  • Images containing watermarks or unreadable text – font size must be greater than 16

If you are a seller or vendor on Amazon, there is no better way to improve your customer’s journey from being a wanderer on the internet to an actual buyer than by adding A+ Content to your product page. It is a sure-shot way to increase your chances of being a better-rated and more successful seller on Amazon.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

How to Win the Amazon Buy Box

The “Buy Box” button on Amazon product pages allows users to buy the product immediately. The two types of sellers on Amazon are Amazon themselves and third-party sellers that list their products on Amazon. The same product can be sold by various vendors online. When that happens, and a customer clicks the “Add to Cart” button, the vendor who has the Buy Box gets the sale.

The buy box provides the customer with an instant buying experience without caring about who they are buying from. In 2020, Amazon sold $386 billion worth of products, out of which $320 billion came from the buy box. So as an estimate, 83% of all sales on Amazon happen through the buy box.

The buy box rotates between vendors who meet the eligibility criteria and have competitive prices selling the same product. The buy box also considers things like the new condition of the product and location as well.

Amazon does share the buy box with third-party sellers, but it doesn’t do so usually. The lowest prices don’t guarantee the buy box since the price is not always the factor determining the buy box.

How it Works

The buy box is based on a tedious algorithm based on seller history, prices, location, and variables sold of the same product. All sellers of the same product are analyzed, and then the buy box is rewarded to the seller that Amazon deems to be the best buying option for the particular product. Earlier, Amazon awarded the buy box to a particular seller, but now it rotates between multiple eligible sellers.

Factors for Eligibility

Amazon doesn’t publicly disclose the metrics of the buy box, but there are obvious likely factors that can help you if you’re an Amazon seller looking to win the buy box. A few factors in the checklist that every Amazon seller must tick to be eligible for getting the buy box.

It is all, in essence, about the customer experience. Fulfilling these requirements should be the top priority of merchants looking to score the coveted buy box.

1. Fulfillment Method: Fulfilment is the most important factor considered when it comes to the buy box. Amazon is very stringent on providing their customers with premium fulfillment of deliveries, with same day and next day delivery options available for Prime subscribers.

There are 3 ways a merchant can deliver orders on Amazon; FBA (Fulfilment by Amazon), FBM (Fulfilment by Merchant), SFP (Seller-Fulfilled Prime).
For obvious reasons, Amazon prefers FBA because it controls the entire process, including warehousing and shipping.

But SFP is sometimes given more priority than even FBA because SFP sellers are merchants that can reach prime customers without taking up inventory space in Amazon warehouses.

2. Landed Price: Landed price refers to the final price paid by the customer, including shipping and taxes. Sellers must take these factors into account while pricing their products on Amazon. Sellers make the mistake of thinking that lower prices alone will get them the buy box.

It is an important point, but not the all-important one. So, pricing your products appropriately will get you one step closer to getting a buy box.

3. Shipping Time: time spent shipping the products is an important factor from eligibility for the buy box. Shipping is arranged in 4 different brackets, including 0-2 days, 3-7 days, 8-13 days, and 14 days or more. These shipping time brackets can be seen on the product page. If you can get your shipping time to be as low as possible, you’d be increasing the chances of getting the buy box.

4. Stock Availability: If you have found yourself eligible for the box and run out of product inventory, the buy button will automatically go to another merchant. Similarly, you must maintain strong stock levels to have a smooth possession of the buy box.

5. Order Defect Rate and Returns: If your product is constantly returned because of the defect and other reasons, your chances of getting the buy box will be thin. You have to make sure that your deliveries are on time and the product is free from damage.

A late delivery rate is also something you must keep in mind. The late shipment rate is the orders that reach after the mentioned delivery time bracket. Similarly, you must keep your Delivered-on time rate high.

6. Feedback Rating: Customer feedback is one of the most important sources of credibility. Amazon provides full transparency, with customers posting actual pictures of the product, enabling the user to compare them from the product images.

Nailing these factors and more is highly necessary to ensure good reviews from your customers. Also, encouraging your customers to review your product on Amazon will help you get the buy box since more reviews mean more credibility.

The Amazon Buy Button is a great tool to reflect customer validation and authenticity on Amazon. It is also a great way to make sure that customers buy from you over your competitors who sell the same product.

For further information on Amazon, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

Google Merchant Center: A New Way to Shop

Online shopping is a regular for people around the world now. Regardless of what you’re looking for, you can probably buy it online. E-commerce has seen a special boom in recent times, owing to the coronavirus pandemic. This means that more people are shopping online now than ever. Businesses across the world that weren’t already selling online started to learn E-commerce trade to stay relevant and be in business.

E-commerce is a convenience both for the seller and the buyer. Sometimes the buyer knows very specifically what they’re looking for; hence they employ the services of a search engine. Search engines like Google are always going to be what digital marketing is going to be focused on. It is the most successful channel of marketing. So what Google did is they set up their own channel of E-commerce called Google Merchant Center.

Google merchant center is an online dashboard where merchants can manage their appearance across all Google platforms. They can make changes that will be consistent across all their Google platforms, including Google search and YouTube. The merchant center allows a business to keep its product information consistent across the relevant Google shopping searches.

This information includes pictures, prices, and relevant informational content. The merchant center also allows you to integrate Google services like My Business and AdWords. This also gives you scope for advanced monitoring and oversight to control Google-based marketing.

Advantages of Google Merchant Center

Google Merchant Center provides its users with a world of unique advantages.

  1. Be Everywhere: One great thing that Google offers equally to all its partners is its omnipresence. Regardless of what platform your shopper is looking to buy from, Google has a finger in the pie. Uploading your product data on GMC will make it visible to millions of shoppers across the world.
  2. Show Relevant Content to Shoppers: With GMC, you can edit and control the relevant information visible on your targeted keyword’s SERP. Instead of a textual link, there will be an image of your product with the information of what platform it is being sold on.
  3. Dynamic Remarketing Ad Campaigns: The majority of the customers will be reluctant to buy your product in the first go. The first time, most people just want to see how much items cost them, so they will add the product to the cart. This gives you the chance to remarket the product to a specific customer, even with customized messages to get their attention.

Manage Google Interactions

After setting up with GMC, you can take full advantage of all the Google commodities to better sell and monitor your products and campaigns.

  1. Buyers prefer to look for what they want to buy on search engines. The advantage you get with GMC is that your products will show up as a catalog regardless of being listed on any website. This increases visibility and gives the buyer an interactive format that is much more attractive.
  2. You can integrate your account with Google AdWords. By tying your products with specific keyword targeting Ads on AdWords quickly and easily. This integration also opens up the option of remarketing products to customers.
  3. Another handy integration that Google allows is with Google Analytics. This is the platform you use to monitor the hits on specific product pages. You can make a custom segment that tracks your Google Merchant Center hits. Separate from the hits on your website.
  4. Direct website funneling is another great feature of this service. The buyer will be taken a right to the product website. For example, if you are selling on Amazon, the link will take the user directly to the product page. This feature comes in really handy when you are selling on your website.
  5. The power of Google allows you to target certain demographics, especially if your product is sold only in a specific geographical area.

Google Merchant Center gives you powers beyond regular services to help your brand sell more products. Since Google will always keep up with the times and never be old-fashioned, set up your Google Merchant Center account today!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

Alternatives to SEO to Drive Traffic to your Website

A vital stat that is important for every business these days is website traffic. Since the entire world is now online, website traffic is factual proof of how well your business is doing and how far it reaches. Especially if your business sells products online and doesn’t just rely on the website for marketing, getting traffic to your website is very important. One way to get traffic organically is to employ SEO strategies.

Google receives over 66,000 searches per second. Search engines are the most popular way in which a consumer interacts with the market. Digital marketers everywhere in the world invest a significant amount in SEO.

SEO takes precision and hard work to get right. If you’re hiring an outside party, it can even prove expensive at times to get results. However, alternatives can be employed that provide good results to drive traffic to your website. Using these techniques on top of SEO can prove to be an even more efficient way for successful results. So let’s take a look at some of these SEO alternatives.

Online Ads

Advertising online is easier than ever. If you have a relevant budget and target the right demographic, implementing professional techniques, you can have a successful time with online ads. Advertising on search engines and across social media platforms can be a great way to attract traffic to your website. You will, however, require a good plan of action. This plan has two important parts: your ad’s design and the way your target the right audience. If you do it right, you will increase both traffic and conversions.

Influencer Marketing

Platforms like Instagram, YouTube, and Twitter have many individuals that are deemed to be influencers because of their reach and content. Influencer marketing has been common for brands that can find and link themselves to a relevant influencer online. Influencers have a good connection with their fans and followers.

They are followed for their sense of style, and their command over their audience is next to none. It is kind of like hiring celebrities to endorse your products and to act in your commercials but on a more approachable scale.

Social Media Marketing

Social media platforms are one of the biggest modern influences in the last decade. It helps people connect with their friends, family, and associates and gives businesses the power to advertise to their demographic.

On search engines, your marketing works when a potential customer is looking for the kind of services or products you offer. But on social media, you are reaching out to the demographic that is most suitable for you. This way, you can create a customer out of someone that is not even necessarily looking for you.

You must, however, spend time and plan your campaigns well depending on the platform you’re working on and the type of content that works in that particular format.

Email Marketing

With everything available out there in the world today in terms of communication, emailing might seem outdated, but an Adobe email survey suggests that around 61% of participants preferred emails. Email marketing campaigns are cheaper and easier to execute than some of the other strategies we discussed. They also have a great ROI. People are more likely to subscribe to services based on Emails than social media.

SEO is one of the best ways to boost traffic on your website, but the methods we discussed today are also great ways to diversify your digital marketing approach. Focusing on just SEO may be considered as putting all your eggs in one basket.

However, each of these methods also is better done with professional help. Such professional help will be provided to you at BM Consulting. We offer digital marketing services like SEO, Social Media Marketing, Email Marketing, and PPC to help you attract more customers and sell more products/services! Get in touch with us today for inquiries.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

7 Best Platforms to Create Your Perfect Landing Page

Digital marketing is the next big industry of the future. It is where all the world comes to market their business because the digital medium of marketing is the most versatile in terms of reach, demographics, and styles. So if you are new to the world of digital marketing, you’ll come across some new lingo and terms that might be confusing. One of these terms I personally had a little trouble with was the concept of Landing Pages.

When I first heard the term, I just assumed that it means the page that the user will land on when the targeted term or keyword is used. But the kind of landing page we’re talking about today is more of a specific marketing tool. Landing pages are very specific and detailed pages on your website meant to take the user to a resolution. These pages serve a singular and specific purpose, like trading a special offer or marketing scheme.

For making effective landing pages, there are tools and platforms you can use. These platforms allow you to develop unique and effective landing pages that have better chances of providing you with results. So let’s take a look at some of these landing page builders available on the market today, and compare them to find what works the best for your needs.

1. Unbounce

This will always be the first entry in the names of landing page builders since Unbounce is the company that invented this space. They were the first and, to date, one of the best in the space of landing page builders. It is a basic drag and drop builder like WordPress where you can build, launch and optimize landing pages for your campaigns with full customizability. It has a premium paid feature where you can browse through multiple ready-to-make themes that are tried and tested.

2. Instapage

Instapage has to be one of the most famous and most used landing page developers on the market. It has all the top features that you need from a landing page builder. These features help you create an attractive and stylish page that also enables you to drive traffic to your website. The basic plan that starts at $199/month has numerous mobile-friendly page building options that are optimized to drive traffic to your site.

3. Leadpages

Leadpages is another landing page builder that gives you an easy drag and drop interface to develop your landing pages. With this platform, you also get to pick themes and templates based on the industry and type of website you’re creating (eCommerce, Fitness, Tech, Blog etc. You don’t need to have any tech skills to make successful landing pages using this platform. It also has advanced features like A/B testing, built-in payments, and the creation of lead capture pop-ups.

4. Landingi

Landingi is a platform that is a great help for people with no development, programming, coding, or kinds of technical website building skills. It offers you to pick from 100+ pre-designed templates that all work marvelously for any multitude of landing page purposes. Other than features like A/B testing, you can also get unique features like webhooks and email automation in their paid premium packages that start at $89/month.

5. HubSpot Landing Pages

A little on the pricier side, HubSpot’s Landing Pages is one of the technically best landing page builders out there. The price range is definitely justified because of the brand value and quality offered. It is packed with features that allow you to build pages that will help you convert website visitors into leads and eventually paying customers. If you combine the powers of HubSpot’s Landing Pages with their free CRM, you can get the most out of your landing page campaign.

6. Lander

Lander is one of the most popular landing page builders amongst 3000 brands and more than 1.5 million customers. Their easy-to-make landing pages also come with a great conversion rate. It is also one of the most fully-featured, affordable landing page builders on this list. For $16/month, you get a 5000 visitor basic package with all the necessary features for attracting customers and converting at a high rate.

7. TARS

This is an oddball on this list since TARS is a chatbot company. With their unique approach, TARs have changed the way landing pages operate. They have provided a fresh new approach, using chatbots on landing pages instead of forms. The conversational method seems to work wonders for customers who feel more engaged and gives you a better chance at conversion. TARS has over 450 free lead generation templates for businesses, including healthcare, real estate, legal, insurance, travel, etc.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

The Scope of Digital Marketing after Covid-19

Covid-19 has been a devastating period for businesses of all types. On the flip side, it forced people to stay at home, work from home, a study from home, and even shop from home. This change in trend gave strength to an already budding industry of digital marketing.

Regardless of the niche of any business, a strong and thriving online presence is an advantage and a necessity at this point in time. More than that, it is proof of legitimacy in the modern era.

The pandemic brought forth a boom in the digital space. Whether it is E-commerce or SEO campaigns, every business that thrives online has done better. This has created a huge demand for professionals that offer services in the digital marketing arena.

Digital marketing is a multi-faceted industry that has multiple streams to target. Professionals specializing in one or more of these streams are required by big companies and small-time players. Companies utilize digital marketing more these days because…

Ease of Targeting Demographics: Literally, a majority percentage of the world is now online. For marketing purposes, it is much easier to target specific demographics using digital mediums. If your product is specifically designed for a gender, age group, people belonging to a particular region etc., it is much easier to reach them through targeted digital campaigns.

High Return on Investment: Compares to traditional marketing techniques, digital marketing has a 61% lesser cost per lead. Sing PPC (Pay-per-click) strategies keep the budgets in check since you’re only charged for the leads that actually click on your CTA. This and many other options make it a relatively sought-after and easy to go through marketing strategy.

Reaching Mobile Users: More than 14 billion mobile devices are in regulation. All of these devices are used to browse the internet and also shop and browse social media. Most potential sales leads and customers can be easily marketed to because of this global connection.

People these days discover more new brands on their phones on their favorite social media apps instead of traditional mediums like TV, radio, or even billboards. Attention spans have also shortened because of the availability of too much content. So finding the right knife to cut through your competition is in demand more than ever, and this right knife is a well-trained digital marketing professional that understands your needs the best.

Such professional help may come to you in the form of a company like BM Consulting. With our team of highly trained experts, we can take care of your digital marketing needs in more ways than one! Here are some of the services we offer and the scope of growth you’ll find through each of them.

  • Paid Search Marketing: Paid search marketing is one of the most common digital marketing practices. You will pay Google or other search engines to place your result page on top in this method. A paid search marketing package will include…
    • Keyword Research
    • Competitor Research
    • Website Audit
    • Campaign Audit
    • Online Display Advertising
    • Remarketing
  • Analytics Services: Sometimes, you might feel like you’re doing everything right, but all you need is a professional assessment of everything you need to fix and do better. Hiring us for this service will enable us to supply you with the right consultation to make your marketing strategies work better.
    • Website Audit
    • Goal Setting and Tracking
    • Campaign Tracking
    • Landing Page Optimization
    • Conversion Rate Optimization
  • Search Engine Optimization: SEO takes way more finesse than PPC. It is a step-by-step, complex process of optimization and constant boosting of selected keywords to improve your organic reach. Many customers are reluctant to click on advertised links but appreciate the results that organically show up on top. The process includes…
    • Keyword Research
    • Competitor Research
    • On-Page and Off-Page Optimization
    • Advanced Link Building
    • Content Optimization
  • Content Marketing: Content will never cease to be the king of online marketing. The real connection you build with a potential customer is through words, images, and video content. This is what makes that solid, lasting connection. Releasing well-worded articles, blogs, tutorials etc., will give you more credibility and legitimacy in the digital space. Our team of writers can help you grow with…
    • eBooks
    • Press Releases
    • Niche Blogs
    • Case Studies/Success Stories
  • Email Marketing: Email marketing might sound like an outdated strategy, but if you’re trying to reach your target audience on all mediums, a well-curated email campaign works wonders. All you need is the right service to get you there. With BM Consulting, you’ll find help through…
    • Email Strategy and Planning
    • Email Design and Development
    • Email Testing
    • Email Send
  • Social Media Marketing: There is no denying that social media marketing is the primary medium of marketing in this day and age. Especially if your business sells and connects directly to its consumers, there is no better way to do it than social media marketing.

However, a professional will help you understand how to get the best of your budget, monitor your campaigns closely, and constantly change things to get the best out of them. BM Consulting provides…

  • Social Strategies
  • Promotional Setup
  • Social Advertising
  • Facebook Advertising
  • Linkedin Advertising
  • Social Media Co-Management
  • Social Media Optimization
  • Monitoring

The world of digital marketing has seen perhaps, the biggest booms out of them all combined with E-commerce. This is one of the only few good things to come out of this distressing pandemic. So if your business has any scope for growth, it will be through digital marketing. Hire BM Consulting to take care of your needs so that your business can grow and prosper while you enjoy a strengthened online presence and brand recognition through multiple channels.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

How the Pandemic has Affected Businesses of Medical Supplies

The Covid-19 pandemic has been the major phenomenon of our generation. It will be read about and taught to kids in schools, generations from now. When it comes to that, something that will be discussed at length is the holes in the medical industry exposed during this wave of death across the globe. Some countries dealt with it better; some countries were absolutely demolished by this virus.

One thing it came down to was the readiness of the medical sectors everywhere. Some governments were successful at curbing the wave by implementing stringent laws and rules; meanwhile, other countries suffered while the lawmakers were busy coming up with the right strategy to deal with the carnage.

When a pandemic forces people to lose the freedom of open contact, how can an industry like medicine and pharmaceuticals serve the people well? And that too when they are needed the most without risking their own people? These were the questions asked of the medical industry.

A lockdown forcing people to stay home also meant that people who were already sick now had to wait in long queues to get their regular medicines. People initially falling victim to the virus had no idea who to turn to.

The healthcare sector found itself to be ill-prepared for a devastating virus and pandemic of this scale. The pre-existing state of the industry meant that the practices were not enough to take care of this alarming rate of patients. It exposed the lack of proper policies, supplies, infrastructure, risk management, and supply chain management.

The supply chain equilibrium was disturbed majorly in the world because many medical supplies came to the world as a whole from China, which also happened to be the epicenter of the virus initially. This disrupted the entire balance of things, and many nations were found wanting to take care of their citizens in their time of need. Essential drugs, testing kits, and other pharmaceutical essentials were in short supply because even local manufacturing plants were shut down.

The real challenge was to curb the growth of cases and take care of the sick till the time successful vaccines were invented and distributed properly. The global supply chain of medical supplies has been in peril for a while because of the pandemic. It has only now started to shows signs of returning to normalcy since vaccines have been in regulation. Still, regardless of the best practices and vaccinations, there has been a second wave which was just as devastating.

This phase is crucial for the long-term development of hospital infrastructure since there could be an immediate need for something just as massive as another wave of the virus.

Non-urgent surgeries have already taken a backseat since hospitals need to be prepared for anything. One wrong governing move and there could be another outbreak anytime in a local area. As we’ve seen, the virus has been evolving as well, and nothing can be taken for granted.

There is one silver lining to all of this, however. Investments are being made in the sector’s development, which will stay long after the virus situation has been stabilized. Primary care and intensive care units are being developed in major hospitals. They are going to be more in number and higher in terms of functionality.

Governments have also invested heavily in developing modernized healthcare provisions such as telehealth and mobile health care, which will be very beneficial in the longer run.

It is also highly likely that we will see a wave of new technology being developed that will enhance patient care and provide people with the power to better monitor their own health standards.

Covid-19 has presented the world with problems, solutions to which were not seen as necessary or urgent. The fact that these medical supply and technology problems have to be addressed will have major benefits in the coming future.

For getting more information regarding E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*************This blog has been compiled by Divyanshu Gupta*************

Importance Of Budget Report For Amazon Sellers

Amazon is the largest online marketplace in the world for a reason. You will find almost everything you need on this shopping portal. Amazon is one of the quickest ways for small and medium-sized businesses to list and sell their products. If you are good at advertising your product, then there is no force in this world that can stop you from achieving a shining success on Amazon.

Amazon advertising can help you gain profits quite easily as compared to other paid advertising methods. As a matter of fact, the conversion rate for Amazon Sponsored Products ads is significantly higher than the Google Shopping Ads. This shows that for an online retailer, the best way to ensure the sales of his product is to gain proficiency over marketing through sponsored product ads.

To provide a seller with insights into the product campaigns, reporting is made available in seller central, which allows you to download specific reports about your campaign. Reports grant you access to account-level data for sponsored products, sponsored brands and sponsored displays.

These reports help you measure your ad performance so that you can optimize your campaigns accordingly. There are different types of reports which include targeting report, campaign report, search term report, keyword report and advertised product report to name a few.

Amazon recently introduced a new report metric for the Sponsored Products, which is known as the Budget Report. This report shows you how your campaign performance gets affected when your campaigns go out of budget. Following metrics are included in the budget report:

1. Average Time In Budget – This metric tells you the percentage of time when your campaign was within budget.

2. Estimated Missed Impressions –It can be easily concluded that you won’t receive any impressions if your campaign is out of budget. This particular metric tells you the estimated number of impressions you might have received if your campaign had not gone out of budget. This data is gathered with the help of estimated missed clicks and historical CTR.

3. Estimated Missed Clicks –Just like the impressions, this metric gives you an estimated number of clicks you might have received if your campaign had not gone out of budget. It is to be noted that this number is just an estimate and some campaigns might not even have enough data to provide this estimate.

4. Estimated Missed Sales –This metric provides you with an estimated number of sales you missed out on when your campaign was out of budget. Estimated missed clicks and historical sales data are used to predict the est. missed sales.

5. Recommended Budget –This metric gives you the budget amount you should consider to minimize the chances of your campaign running out of budget. This will also keep you from missing out on impressions, clicks and sales.

Analyzing these reports allows you to assess the performance of your campaign and make changes to it if necessary. The data gathered from these reports can help you make campaign-related decisions quickly and help you boost your revenue from advertising.

For getting more information regarding Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

Facebook Shop and Instagram Shop – The New Business Normal

The E-commerce boom in the Covid-19 times has been very significant. Who decided to cash in on this big boom? Facebook, of course! Facebook finally came up with its long-speculated e-commerce feature.

With its umbrella brand under which WhatsApp, Messenger, Direct, and Instagram, Facebook has made it easier for small businesses to capitalize on the e-commerce boom by making their products available for sale on Facebook and Instagram.

Combined with the already existing superpower of Facebook ads that also work through Instagram, Facebook has made it even easier and more convenient for businesses to connect to their target market online. Let’s learn more about this impeccable new feature.

What is “Shops”?

Shops on Instagram and Facebook are story-like formats applicable for both the Facebook business page and an Instagram profile. Here you can provide an immersive new storefront experience to your users on their fast-loading mobile devices.

The thing about approaching e-commerce through your own website is a handful, but if you are looking to move some product and want to do it soon, you can utilize this tool.

Brands find it easier to build an audience on social media platforms because it is easier to target your market. The modern customer often likes being marketed just the right product at the right time when they are casually strolling through their social feed, and an ad shows up. With the shop feature, people can also buy items from the storefront as soon as they like.

How does it Work?

You can set up shop for both Instagram and Facebook through your Facebook business account once you link the two. Once your account is approved and eligible, you can create collections in the commerce manager. These product collections are ideal when you’re looking to add a theme to your store and group similar products together.

You can add about 60 products to one collection. Since the shop feature can be linked easily to your business’s Instagram profile, you can send people directly to your shop through stories or posts. The view shop button gives a straightforward CTA to people.

Currently, Facebook Shop is in the rollout phase and is soon expected to engulf the entire market with this super convenient new feature.

Process of Setting up a Shop

First of all, you need to activate the shop tab on Facebook. This requires you to change the template of your Facebook page to a shopping template.

  1. On settings, click on “Templates and Tabs.”
  2. Click on “Edit”
  3. Pick a template of your choice and apply it

After your shop template is activated, you can add products in bulk or manually one by one. After this, you must create product collections. Collections are great to categorize and make it easier for your customers to find and buy products. Here’s how to create a collection.

  1. On the Shop tab, click on “Add Collection.”
  2. Decide whether you want it to be publicly visible and do you want to feature it as the first thing on your Facebook shop
  3. Click Save

You can add as many as 30 products to a collection, but only the first 10 will be visible to your customer on the page.

The next step is to tag products and make them more visible across the page. This way, you can market the products better on your social media. You can tag the products on your posts, videos, and stories, with content formulated especially for marketing specific products.

  1. After uploading a picture or video, click the “Tag Products” icon
  2. Ensure that the post’s content is relevant to the product; for example, tag your apparel in a post where it is featured or modeled.
  3. Click Publish

With all these new features, Facebook has branched into the E-commerce market and will soon take it by storm. After acquiring famous platforms like Instagram and WhatsApp, Facebook has made it even easier for small and medium businesses to integrate all their marketing content and selling platform on familiar apps which practically everyone uses. So it is the right time to be in the E-commerce business, thanks to Facebook!

For getting more information regarding Social Media, you may contact us or visit our website www.bmconsulting.in

*************This blog is compiled by Divyanshu Gupta*************