Lead Generation Methods for the New Year

It feels like 2021 is going to be gone before any of us had the time to really feel like it was here at all. Since the pandemic, these years seem to be flying by, and the world of business is advancing at just as rapid a pace. But one thing that will never change is the value of leads. Your marketing and sales teams come together at this very aspect. Your marketing team generates leads, and your sales team follows up with them to try and convert them into customers.

Bm Consulting- lead generation

Since digital channels started becoming the number one method of marketing, lead generation has become both easy and tricky. Easy because it is so easily accessible to everyone, and there are just so many options to do so, and that is exactly the reason why it can become tricky too. So many channels like social media, email marketing, search engines etc. can make it a little overwhelming for a marketer to keep track of and follow up with leads generated from all these channels.

We understand that everyone can use a few tips and tricks to improve their efforts in marketing to scale their business even more. So here are a few things you can look into to improve your lead generation antics and get more out of your marketing budgets.

1. Personalize Outreach Based on User’s Buying Intent

There are many ways of determining where a specific customer is on their buying cycle. You can see how many times a customer has interacted with your business and what their level of involvement is. Depending on buying intention or just potential interest shown by a customer, your strategy to communicate with them should vary. There are many metrics to help you determine buying intent, primarily the bounce rate reports on different pages of your website. A great way to interact further is to send personalized emails to people who have abandoned carts, talking about the specific product they put in their cart.

2. Focusing on Alignment of Sales and Marketing

Nothing kills sales better than bad communication between teams. There will be significant improvement when the marketing and sales objectives are better aligned. All the sales teams require from the marketing team is higher quality leads, and the marketing team needs there to be consistency in the metrics used. It is also important for both departments to understand the other’s challenges and commitment. A better-aligned sales and marketing effort will mean more sales and also happy customers.

3. Focus on Customer-Centric Approach

Customer-centric is a buzzword every marketer has heard of. It basically means putting the customer trends in front of anything else. It is not a new concept by any means, but given the current times, it has been in focus way more now. Since the competition has gotten tougher and the customers more outspoken, it is now more important than ever to focus on your ideal customers and treat them like kings. An average internet consumer gets bombarded with thousands of ads on a daily basis on all different channels. This is where customer-centricity comes into play with lead generation. It is important to profile your customers right and only focus on a selective cohort of individuals who are most likely to interact with your marketing efforts.

4. The Power of Videos

It was predicted very early that by 2022, most of the internet would be engaging with video content. Amidst all the entertaining video content, there are also a lot of advertisements. Marketers have caught on to the power of this amazing visual tool and have already started focusing on engaging video marketing. To increase engagement through videos, companies can put out video testimonials of loyal customers, product demonstrations, and offers. From a lead generation perspective, a constant encouragement to ask viewers to interact with the business in some way can be used. There’s also the value of brand building that can’t be unnoticed.

Social Media Integrations – A Way to Boost your Sales on Shopify Store

The modern marvels that we all have seen grow in front of us is the influence of social media and E-commerce on the public. As both these entities grew, we realized more and more that we are in a generation of convenience and next-level comfort. I mean, think about it. Through social media, we are connected to a digital ecosystem that loosely mimics our own, where we can interact with more people, businesses, and public figures, than we could ever have in our actual physical space.

Similarly, E-commerce adds an extra layer to this virtual world since it brings physical goods to our doorstep, including things we can’t find in close proximity. We don’t really spare a second to think about how amazing this is! If you were born at any time before the 2000s, you have seen the development of both these fields in all this time. If you are a business from this perspective, you must already be aware of all the amazing things you can do in terms of marketing and selling products online.

Shopify allows you to make an E-commerce website where you can have a catalog of your products. You can make this website on your own without requiring any previous coding or web development knowledge. Your store can have all necessary features like a shopping cart, different product pages with rich information, payment and shipping options, and a ton of visual customizations. After you have set up your store successfully, you can start promoting your products on social media by integrating your businesses’ accounts with Shopify.

Social media is a good place to figure out and build your target audience and then keep them engaged. Usually, people in the E-commerce business lack a lot of content to interact with their target audience, i.e. consumers, with more than just offers and product releases. So, it is important to sit down and draft a social media strategy to make the best of your resources. These resources include creative and intellectual property, money, and time.

Creating a Social Media Marketing Strategy

The first order of business is to draft a social media marketing strategy. It is done by identifying your marketing needs and how you measure success. Using social media, you can fulfill all kinds of business goals, like creating awareness, driving traffic, generating sales, establishing a database of potential and active users etc. This wide channel allows you to target people at all stages of their careers. There are five essential aspects of a social media marketing strategy.

  1. Goals: Define what you want out of a campaign and how you are planning to measure your efforts.
  2. Target Audience: The process starts with researching and profiling your ideal customer to target the masses accordingly.
  3. Content Mix: This includes all types of content, including text, images, videos etc.
  4. Channels: Different businesses do well on different social media platforms. Identify yours and strategize accordingly.
  5. Process: After figuring out everything else, it is about drafting an action plan and following through with the process.

These pillars of a strategy are interchangeable depending on your personal needs, but most social media marketing campaigns start like this. Let’s look at these aspects one by one.

  1. Goals

Using social media, you can fulfill many marketing needs like spreading the word, strengthening brand recall value, and getting more sales. Here are some goals you could pick and choose from.

  • Driving brand awareness
  • Creating demand for products through exciting content
  • Acquiring leads to pursue
  • Getting sales during high purchase seasons
  • Driving traffic to your Shopify store
  • Building a loyal customer base
  • Establishing social proof
  • Providing quality customer care
  1. Target Audience

Any form of marketing requires you to understand your ideal customer first. With the power of social media, you can do that with even more precision. Developing this ideal customer profile might take time since all of us are learning new things about business every day. The best way to run broadly targeted campaigns and then recognize the most influenced and responsive group of people. After segregating them, you can repeat this process till you have a more refined profile. The profile is based on…

  • Location
  • Age
  • Gender
  • Interests
  • Career/Industry
  • Income level
  • Relationship status
  • Favourite/most used apps/websites
  • Motivation to make purchases
  • Buying concerns

A combination of these aspects will help you determine your ideal target audience.

  1. Content Mix

The content finally defines your brand’s image in the eyes of your following. The kind of language and aesthetics you establish help create awareness and recall value for your brand on social media. These days, content has expanded well beyond images and videos and has a lot of interactive content which can be used to engage your following. It’s important to keep up with the times and make use of the latest trend. Social media ad campaigns are all about fulfilling certain goals, but there should be a balance with organically posted content. Some ideas include…

  • News and information
  • Inspirational content
  • Educating the people about pain points that your products or brand solve
  • Product/brand promotional posts
  • Contests and giveaways
  • Community events
  • Q&A
  • Behind the scenes content
  • Relative and relevant humour
  • Posts of your products being in use

There is much more that you can do in terms of regular posting. It’s all about being creative and current. Another thing to make sure of has high-quality content in all aspects.

  1. Channels

There are many social media platforms out there, all slightly different from each other, with a different user base. Depending on your business’s niche and category, you will find ideal customers on various platforms. It is all about exploring and seeing what’s best for you! Each platform demands different content types, and each requires various ways of building your presence on to them. Since you will also have limited time only, it is natural that you spend your time on only the most relevant platforms. Let’s explore some common but highly relevant platforms.

  1. Facebook: Facebook is the most famous and most used social media platform that has something for everyone. Here you can pay-to-promote any kind of business which also has added features like messenger integration and a very well-designed advertisement module. The downside here is that you can’t create an organic presence here anymore since it isn’t very fruitful. Most Facebook users are millennials who don’t use the app much anymore, and the other half is older people for whom this is the only relevant social media platform.
  2. Instagram: Another component of the Facebook family of apps (now the Meta group), Instagram is opposite to Facebook in terms of an engaged audience. Here the users are very active, and it is the best place to create a well-connected online presence. Facebook advertising also allows you to advertise on Instagram. Like Facebook, most people on Instagram are also millennials.
  3. Twitter: Another famous platform is Twitter, a place for networking and getting news firsthand. This is where all the leading voices in the world speak, including high-profile celebrities, politicians, and even the world’s leading brands. Marketing on Twitter is all about listening and connecting to these various voices.
  4. LinkedIn: This is the platform that is famous for being a job hunt station. But LinkedIn is much more than that! It has transformed into social media for companies and professionals to connect and share their expertise. It is said that LinkedIn is a good channel for B2B businesses, but even as a Shopify store owner, it is great to have a healthy presence on this platform.
  5. Content Marketing Channels: Content marketing channels include places you own and can publish content according to your liking. You can then promote this content on all your other social media profiles. This includes a blog section on your Shopify store or a YouTube channel.

It is important not to get carried away with this part of the process. There are many social media channels, but all of them might not be fruitful for you. It is important to identify the right ones and focus on them individually. It is also important to optimize all your profiles professionally and make them well-informed. Cross-linking is also an important thing to remember.

Make sure that people can easily find a link to your Shopify store, where the actual business happens on all your platforms. It is also a good idea to include links to all your other social media profiles so that interested people can connect with you on a platform of their choice.

  1. Process

Now that you’ve done all your research and preparation, it is time to organize a plan and concentrate your efforts. The best way to do it is by forming a content calendar, in which you can make agendas for content to be created and then eventually published on certain pre-defined dates. After you have made a content calendar, go ahead and start executing your plans and growing your audience!

There are many tools that you can use to execute these content plans and automate the entire process. These tools also offer many other options like monitoring and tracking your campaigns, nurturing the performance of your posts etc.

Sometimes, the best thing to do for your business is hiring the right people for the job. Creating a Shopify store, managing it, and then marketing it on social media is what anyone can do. But to do it well enough to be competitive is a whole different thing. A great way to go about it is to partner up with a company like BM Consulting. We have a dedicated team of experts for all your needs. Not only can we build your Shopify store from scratch in a stunning fashion, but we also have a team of marketing experts to take your business one step further. Contact us today!

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

How to Effectively Design a Shopify Store

Doing business in modern times is made ultra-convenient and easy for everyone with technological advancements. Everybody has access to the internet at all times on their smartphones, and E-commerce has become how the modern shopper primarily interacts with merchants across the globe.

If you are in the business of selling any goods, you must have given website development some thought. But do you know that Shopify is a platform that offers web design specialties for E-commerce?

A Shopify store is a great way to be an online business. You can market to more people and gather more customers across geographies when your business is online. Shopify is famous amongst people who are just starting to venture into the online marketplace, and the edge it has above its competitors is convenience.

Designing a Shopify store can be very easy for somebody with little to no website development experience. Shopify is a great platform for designing quick and easy sites. That’s not to say that these sites can’t be robust, but the designing process is very easy.

1. Choose the Most Appropriate Theme

The high level of convenience provided by Shopify starts at the very first level. You can pick and choose from dozens of themes with multiple variations and layouts. Pick the best one for your specific needs, niche, and style. There are a lot of themes that are free to use, and a lot many premium themes which cost anywhere between $140 and $180.

This first step itself can be very overwhelming, especially if it is your first time creating a website, and that too for yourself. Questions like, “what kind of experience and feel do I want to provide for my customers?” can make you take a lot of time on this initial level and its for the best since it determines the core structure of your website. Of course, there are plenty of customizations available to apply later on, but choosing the right theme is a good place to start.

2. Avoid Overloading Information

It is very common to want to show off all the information you have on the very first page a visitor would go to. But think about this from a customer’s perspective. Would you be able to absorb so much information in one page? Most importantly, would you want to? This phenomenon is called cognitive overload, where there can be too much information for even the most important bits to get through to your potential customer.

Instead of trying to sell the customer on the very first page out of the fear of them bouncing off, try making an interesting enough first page that is structured properly, with nice information architecture, and plenty of links and opportunities to go to other similarly-formatted information pages. This especially includes product pages and categories.

3. Work with the Right Designer Service

Regardless of all this ease of designing the store, you still have a lot of competition. To make the best of these facilities made available by Shopify, you can always rely on a professional service such as BM Consulting, which has a team of industry experts to help you with services for the designing and beyond just that.

It is okay to feel jittery about trying to design your own website, which is why there are plenty of professional services out there. These services include store redesign, store optimization, store maintenance, and much more! However, making an initial design by yourself is as good as it gets since you get to have hands-on control over every aspect.

4. Find Ways to Reflect Individuality

The reason that your website will eventually do well is because of aspects like customer experience, brand recall, and overall quality of your website. These things all come under the design process. One way to ensure that your brand is attached to your customer’s mind every time they think of products in your niche, is to carve a unique image for yourself. Customizing your website for some individual aesthetics and style is one way of doing so. Some basic aspects of this factor are colour schemes, logo design, fonts etc.

5. Make the Best of Integrations

Shopify offers a complete solution for businesses that are looking to switch to online markets. For this, you also need things like payment and shipping options for the customers. Fortunately, it is very easy to set up your own payment options and shipping integration offered by Shopify! It can be done by anybody and is not as complicated as it might seem.

To make the best of all the facilities of the modern generation, Shopify is an excellent option for retailers, start-ups, and merchants with pre-existing physical stores. Hopefully, this article has been of some help to get started on your E-commerce journey!

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

Link Building – an Integral Part of SEO

IF you have a business website, you must be well aware of SEO. Search Engine Optimization is the process of optimizing your website to rank well on search engine results, primarily Google. This process involves picking out keywords that people search for related to you and your services and injecting them in your website and the world wide web to ensure search engines like Google and Bing can verify your authority and rank you higher. It is a basic measure of a website’s health. But to have the best SEO efforts, you must focus both on On-page and Off-page SEO.

On-page SEO refers to the modifications and procedures you apply to your own website. This includes optimizing it for relevant keywords, inserting SEO-friendly features like sitemaps, etc. But another very important aspect of SEO that happens outside your website is backlinks. Backlinks, simply put, are the links across the internet that redirect to your website. These links should be on an outside source, on a domain with good authority. All the processes that determine the value of your SEO efforts are based on quality rather than quantity. So let’s learn more about link building.

What’s Link Building, and What does it do?

As the name suggests, link building is a process of building. You make an effort to insert hyperlinks that link back to your website. The process of search engine crawling involves crawling the links between individual pages on the website and links between the rest of the World Wide Web and your page to determine what is a good link. These factors count a lot when you’re trying to organically rank your website or pages.

Sites with more backlinks have better domain authority, resulting in a better search engine ranking. There are many methods of link building, some are more complicated than others, but there are easier ways too. The thing is, the complicated ones will fetch you quality results too. The value of the domain on which you have your link published makes all the difference. For example, having a backlink on Thomas Cook’s website will be much more authoritative than having it on some individual travel blogger’s website.

Importance of Link Building

SEO puts in technical agendas and standards for your website to do well on SERPs. But the whole idea is to provide the user with a high-quality experience, which is why all this SEO is geared towards determining a top-notch website. For that, having a well-made quality website makes all the difference. If your website is good, users will want to spend time there and share it with the world.

Link-building strategies should be focused on earning good links from high-value websites. This makes your website looks good and respectable. Think of it as digital word-of-mouth marketing.

Black Hat vs White Hat SEO

Like briefly mentioned above, there are easy ways of doing this, and there are complicated ways. The major difference comes in the quality of results. When a website goes through SEO processes, it is a long-term investment of efforts. People looking for instant results and traffic should consider SEM (Search Engine Marketing), which is a more direct and instant approach. But SEO should be for organic health and long-term results.

Black Hat and White Hat SEO are terms given to shortcut methods and genuine methods. White Hat SEO involves organic link building through legitimate websites and partners with good content. These links are appreciated by Google, but they take time to enforce and establish. White Hat SEO practices include…

  • Guest posting
  • Promoting content
  • Infographics
  • Online relationships
  • Commenting and being visible in the community on other websites
  • Using website directories
  • Working with influencers

Black Hat SEO, however, involves unethical and shortcut practices to make your website rank higher on SERPs. If the methods are figured out by Google (and it likely will), the website gets hit with a manual penalty in due time. These Black Hat methods include…

  • Hidden links
  • Link scheming
  • Doorway pages
  • Keyword stuffing
  • Automatically generated content
  • Abusing structured data
  • Spamming

There are many ways in which link building can change the landscape of your business over time. It is best to indulge in healthy practices in the early stages of your web presence. If you are looking for professional management of such services, BM Consulting can help you out. Contact us today for exceptional digital marketing services offered by industry experts with vast experience and a portfolio of effective results!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

Tools to improve your PPC Campaign

Digital marketing is all about being specific and optimizing that specification for the best use of your marketing budget. Unlike traditional marketing, where you end up spending a lot of money to make impressions on a very loosely targeted demographic, digital marketing mediums allow you to target your customer base with high precision.

Regardless of that, in most campaigns, whether it is social media advertising or email campaigns, or anything at all, a good percentage of the budget ends up getting wasted on irrelevant audiences. When a digital customer’s intent to interact with an online advertisement is very low, it is highly necessary to engage with your target crowd in the most efficient way possible.

If you’re a PPC marketer, you are already working with people who have a lot of intent based on the keywords they look for. Such campaigns are time-consuming to set up, and a lot of planning and effort goes into them. You must have a strong strategy on top of monitoring and consistently optimizing your campaigns. If you are a marketing manager with many tasks on your plate, you must be a little tentative about spending even more effort on improving your PPC campaigns.

Well, the good news is, there are tools that you can employ to not only optimize your campaigns but make sure you get the most out of your budgets! So let’s take a look at a few of them.

1. WordStream PPC Management Tools

For small businesses that lack the expertise and professional help of industry experts or PPC campaign advisors, WordStream presents a great tool. This software can be integrated with both Google and Bing ads, including other major platforms. The platform has tools like “20 minute work week”, which sends you recommendations on optimizing your campaign after carefully analyzing it. You can build campaigns with the identification of positive and negative keywords and adjustment of budgets. One of the great features of this software is to optimize landing pages.

2. Optmyzr

This software is perfect for marketers with bigger budgets and lots of PPC campaigns to run simultaneously. This program provides you with plenty of automated features that make life easier for a marketer. It is a great tool for people who have a need for advanced tools to run bigger and more complex campaigns. Like WordStream, this software includes Google, Bing, and Yahoo Ads and allows you to manage a campaign on all levels, like launch, track, and optimize a campaign. The token feature of this software is the Automyzr tool that allows you to generate bulk campaigns using spreadsheets or integrations.

3. Google Ads Editor

Formerly known as Google AdWords Editor, this is a downloadable desktop application that allows Google Ad users to create, track, and edit campaigns. This app allows the user to make bulk changes to multiple campaigns. You can even build or revise campaigns and change them offline before you upload them and launch them live. The catch is that this tool only works for Google Ads, but people who are only fixated on working with Google ads will find plenty of advantages. For example, the bid strategy on Google is different from other platforms. With this tool, you can control the bidding strategy easily.

4. SEMRush PPC Toolkit

SEMRush is an industry-recognized platform for people who are managing PPC campaigns. The platform allows you to gather a lot of data automatically by entering your domain name. You can get information about your organic competitors, a list of common keywords for your niche, business, and competition. It even gives you insights to better your competitor’s bidding strategy for your own use. It has features like the Keyword Magic Tool that allows you to get a list of stronger keywords and phrases based on your input.

For further information on Pay Per Click, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

5 best practices for Google PPC campaigns

As a digital marketer, you are told that Google ads or PPC (pay per click) campaigns are essential to marketing efforts. Social media ads are a great tool to market to newer potential audiences. SEO is a great way to make sure you are optimized for higher search engine rankings. SEM or Search Engine Marketing targets users who already have intent. Needless to say, Google Ad campaigns are some of the most competitive marketing spaces there are. Effective management of Google ads is needed now more than ever. It is something that, when done right, can elevate your marketing efforts.

Since Covid-19 grabbed hold of the world, the possibilities in the digital space have boomed up to a whole new level. This means E-commerce, online selling of content and experiences and everything else requires digital marketing in tandem. This also, however, means that the competition in an already competitive environment has increased as well. So in such competitive times, it’s best to have some tricks up your sleeve and optimize your campaign.

1. Focus on Long-Tail Keywords

When you talk about your PPC campaign, the keywords are the most important thing. Google ads offer various means to target keywords based on intent, variations, and additions. The best way to make the best of your budget is to make sure you target long-tail keywords! Long-tail keywords are phrases with more words than a simple inquiry.

Long keywords are generally more specific, and people who are searching for them have really high intent. Instead of wasting your budget on many keywords with a lot of competition, use an “exact match” setting on some long-tail keywords. You have to look for keywords that perform well and have a high search volume. But you have to balance it out with specificity related to your goals.

2. Remove Low Performing Keywords

If you have to get the best results for your campaign, you must keep optimizing it every step of the way. After you’ve already improved the exact match keywords, you have to remove every keyword that is not performing. If you believe that those keywords are important, they should’ve worked in the first place. A big part of digital marketing is letting go of expectations and working with the facts and stats in front of you.

To spot which keywords to remove, you must look at impressions and clicks. Separate them by low impressions and low clicks. See the ones that you think still might have potential, and delete the rest from the list.

3. Adding Negative Keywords

Google ads have a really cool feature that allows you to add negative keywords. For a successful campaign, you need to ensure that your ad isn’t triggered for the wrong query. That negatively impacts the overall performance and strays you further from achieving your goals. Your budget is used unwisely every time your ads are triggered for the wrong keyword or an irrelevant keyword. Finding negative keywords is a part of the keyword generation process. You must carefully pick and choose the keywords that are similar but irrelevant to your goals.

4. Use Ad Extensions to Optimize Ad Value

Ad extensions are a very useful feature, especially when you’re running an awareness campaign. These ads have multiple CTAs, strengthening the value of the ad copy. You can gain more visibility with ad extensions since you cover more real estate at the SERP. You also open up more possibilities for traffic since you can target people interested in different things. There are different types of Ad extensions that you can use, like site link extensions, call-out extensions etc.

5. Write Good Ad Copies

The role of good content writing can never be appreciated enough. Writing an interesting ad copy is of paramount importance for a successful campaign. The copy needs to be engaging, informative, and worth the attention of a busy user. A lot of users tend to ignore search results that are marked “ad”. That being considered, you have to heavily rely on the words you put on the screens.

For further information on Google Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

Activities under Amazon Account Management

Amazon account management is a service provided by Amazon and professionals in partnership with them. Such services can improve returns and increase visibility on Amazon. Selling on Amazon means being exposed to cut-throat competition and a lot of hustle to stay relevant. This process requires diligent and specific work on your Amazon account, which is better done by a professional. At BM Consulting, we provide state-of-the-art Amazon Account Management services that consist of the following activities.

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1. Setting up Account

For any Amazon seller, the first process is setting up your account. A manager will take care of sorting you into a category and setting up your account accordingly. Whether you are a professional seller or an individual, you need to be perfectly placed to sell your product.

2. Brand Registry

The setting up of an account also requires you to get your brand registered with Amazon. It may seem like a bothering proposition for a retailer to go through such trouble, but for professional managers, it is an everyday process.

3. Product Listing

A manager’s job is to list your products in the right way to organize all your inventory online. This includes placing products in the right category and improving on a pre-existing listing.

4. Amazon SEO and Optimization

This activity involves inputting the right backend keywords and improving the listing that way. You will require increased visibility and have top-ranking keywords because keyword search is how most buyers navigate to product pages on Amazon. This also involves suggesting suitable titles, bullet points, and product descriptions to get maximum clicks.

5. Customer Relationship

Account management also involves the management of your customers. This means effective communication with a customer, providing excellent customer support, getting reviews and ratings from customers, and after-sales support. The best way to increase growth is to have happy customers! The happier your customers, the more you grow organically.

6. Managing Advertising on Amazon

Amazon presents sellers with the opportunity to get paid advertising on the platform. However, this process is very typical, with lots of optimization scope and making the most out of your budget. An Amazon account manager is adept at taking care of advertising. The process involved in advertising include…

  1. Product research
  2. Nearest competitor analysis
  3. Past history data analysis
  4. Understanding patterns
  5. Negative keyword research
  6. Category based structuring of campaign
  7. Portfolio creation
  8. Campaign creation
  9. Bids optimization
  10. Employing automation tool

7. FBA Creation

The most hectic part of the online selling process is the logistics and product delivery to the customer. The best part about being a seller on Amazon is applying for Fulfillment by Amazon (FBA), which makes the process extremely convenient. This way, the logistics of your shipments will be handled by Amazon. Applying for this benefit may require you to jump a few hurdles, but not when a professional account manager is playing on your team!

8. Coupon Creation, Promotions, and Buy Box

Small features on an Amazon product page could be contested and be hard to acquire, like the Amazon buy box. This is the button that allows your customers to buy a product directly, skipping steps in between. But the problem is that this privilege is hard to obtain. An Amazon account manager can take your account and product to good health and requirements, making it easy to obtain the buy box. Similarly, an account manager will also help you in creating promotional coupons etc., to improve sales.

9. Strategic Work

Selling online is a whole new aspect of business in itself. To excel at this, you will need expertise that is very specific to the medium. Amazon is a crowded marketplace, and the strategic input of an account manager can be the difference between being profitable or unnoticed. These strategies are required for pricing, placement, keyword research etc.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

Why Amazon Sellers Require Account Management Services

Most modern retail businesses these days employ the convenience and widespread reach offered by the internet. The best way to do it is to sell on Amazon, an online marketplace that connects sellers to buyers and bridges the gap caused by geographical distances. The downside to selling on Amazon is the cut-throat competition! Such convenience invites masses, and having quality and diligence in terms of conducting business online is absolutely necessary.

To be an efficient and profitable seller on Amazon, you will require professional expertise that is provided by Amazon Account Management Service. Maintaining a healthy seller account is hard work, which sellers should leave to professionals with the right tools and knowledge to help you surpass the competition. This is the best way to reach more suitable audiences and sell more products!

A well-equipped Amazon selling partner will help you with a comprehensive approach towards visibility, customer handling, placement and enrichment of content, and other aspects that make you a better functioning Amazon seller. Here are the three things an account management service can help you with.

1. Scale your Business: Business is all about growing and expanding. Every seller’s goal on Amazon is to maximize sales and profits. With the right guidance and management, Amazon account management service helps you in achieving your goals faster!

2. Maximize Potential Value: There is many times competition to sell the same kind of product. A lot of the time, sellers are battling in the same space with Amazon itself! To create value requires doing everything not only right but smart on this platform.

3. Better Customer Support: Selling on Amazon presents its own set of challenges. While you focus on making better business decisions and enhancing your company, an Amazon selling partner can take care of the customers for you.

Amazon provides these Account Management services by experienced and knowledgeable Account Manager. There are different categories of services to choose from based on your requirements. Let’s take a look at these three different types of Amazon Account Managers.

1. Strategic Account Manager: This type of management service is a free account that gives sellers and managers data-based insights on scaling their business. Also beneficial for introducing new business opportunities and providing guidance on the best business practices based on category. Under this category, users are provided with year-long access. During this 1 year, sellers must maintain standards of the program threshold.

2. Time-Bound Account Management: this type of account management is also free and spans 3-6 months. This account management focuses on giving insights on best practices to grow and improve the important metrics that give you the best data to make business decisions. The service is currently extended by invitation and is limited to a selected number of sellers.

3. Amazon Business Advisory: This paid service provides you with a business intelligence-based management system that gives you strategic insights to scale up revenue. For this type of management, sellers get an experienced account manager from Amazon.

Many services come under a professional Amazon Account Manager. These processes like SEO, Enhanced Brand Content, Product Launch, etc., are required for your Amazon Seller Account. Partnering up with an experienced Amazon Selling Partner like BM Consulting is your best bet to increase sales! Contact us today to get a quotation.

For further information on Amazon Marketing Services, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

Graphics vs Text: The Ins and Outs of Internet Content

In the age of information, consumption of content is the biggest medium. The entire world is interconnected like a grand hive-mind, and it is the content that serves as the neurological system for it. Whether you are reading a blog, going through your Instagram post, or learning about a new business through a website, the common factor is that you’d be interacting with them through graphical or textual content.

Nowadays, digital marketing is at its peak, and it’s only going up from here. In such a digital landscape, everybody wants to know which form of content is the king!

There is no one clear winner in this battle. The thoughtful text provides the information that a user is looking for or the publisher wants to convey. But when it comes to forming and sustaining interaction, it is seen in recent times that graphics have a bigger role!

You would find it easier to browse through an article with images in between short bursts of texts. These articles are easy to read because of the content, but it is the reading that you’re there for in the first place. There’s no denying that one isn’t more important than the other, and the two have to be cohesive.

Appealing to online content is about two things. Capturing attention and then presenting delight/relevant information to maintain the attention. According to science, vision trumps all senses, including touch. Although we interact with the text through vision, it is the style and aesthetics that keep us glued to our screen. This is why a well-written blog needs to be complemented with strong visual content. Pictures beat text in terms of turning heads every time.

Scientifically speaking, our brain finds reading more taxing. Not to say that we don’t enjoy reading as individuals, because the racks full of books in our bedroom would suggest otherwise. But, when we are not looking to read for the sake of reading, we’d rather not read.

Our brain processes text as multiple small images that we need to interpret. This is why graphics work marvelously in conjuncture with text. The human brain can process an image in 13 milliseconds. Reading text is like subjecting the brain to repetitive pictures because instead of looking at the entire image, we look at one word at a time.

Consider children who have a tough time getting used to reading. Their books are full of immersive and colorful images. This is why they learn quicker through such books at that age. Of course, as we grow up, our brains get advanced and better at retaining information.

But regardless of that, our brains can only retain 10% of textual information 3 days later. On the other hand, when you pair the same textual information with an image, it works much better, and the retention rate is 65%.

Depending on the type of information, the combination of text and graphics will vary. For example, in the education industry, the visual elements are more contextual. It saves time and increases productivity to up to 400%! In marketing communication, animated info-graphics, charts, illustrations, branded visuals, website design etc., come into play. For brands, even video content is vital.

Finally, a word for the content writers! Text is important. It cannot be stressed enough. Everything you know about anything in this modern age is conveyed to you through text. Even as you read this blog learning about the importance of graphics, you’re doing it through text!

Graphics may keep you engaged throughout a webpage, but it is the text that makes you come back. Textual content and the stylized way it gives you a brand’s true identity, standards, and care towards how they’re perceived. So the final verdict remains, Text and Graphics need to be working together well to get the message forward.

For further information on Internet Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********

How to Effectively Combine Social Media and E-Commerce Business

Have you recently started your own E-commerce business? You’ve definitely taken a step in the right direction since the online presence of a business is both the present and the future! To make the most of these faculties available, you must make the most of social media and combine it with your E-commerce efforts. Let’s learn how!

There are very few ways to grow your customer base and increase awareness and sales online than social media. There are plenty of options available on more than just one channel to blow up your followers and increase visibility online.

So to make the most of the current services available, you must make use of more than Facebook. There are other social media channels such as Instagram, Twitter, and even YouTube! There is also lesser-used platform such as Reddit, Quora, Pinterest, etc.

There are several end goals that you can associate with your objectives of using social media. E-commerce sales are dependent on brand image, popularity, resonance with already existing customers, and many other factors. So based on that, first, you will need to define the objective. It could be…

  1. Driving traffic to your website and sell products from there. This would mean you are promoting your E-commerce destination.
  2. Selling directly on your social media platforms. The latest developments have made it possible to sell items on Facebook or Instagram directly.
  3. Setting up efficient communication with the customer base and establishing brand value. This communication needs to happen both before and after purchase to have a high rate of delighted and returning customers.
  4. Collecting data and insights from social media impressions and interpreting them for efficient marketing strategies.

Your approach to using social media doesn’t need to be exclusively for one reason. You could implement the above-stated reasons and combine them to see what works best for you. A combined approach to make your E-commerce and social media campaigns integrated is the best way to move forward.

The first step always is to establish this presence on every domain and keep an “always-on” strategy in place. This strategy is where you post relevant and engaging content on your platforms regularly. With this strategy in place, you will always have an already warm audience and better reach potential.

To have an effective “always-on” strategy in place, you will need…

  1. To define your objective first. This means what you mean to achieve with your strategy. Do you want people to know about your products and products alone? Or would you want them to know about your brand’s story too?
  2. Come up with a list of content forms. This could include informative creatives with images and text, blogs about related topics, and video content. Memes are also a good way to engage audiences.
  3. Make a social media calendar and plot all the content ideas corresponding with important dates where you could promote relevant content.

When it comes to integrating social media with your E-commerce, an “always-on” strategy helps your campaign efforts be more fruitful. But it is the campaign strategy that will get you your conversions and actual sales.

For a campaign strategy, you must employ targeted marketing and advertisements on various channels. Common content formats for E-commerce campaigns include…

  1. Influencer-generated content is something that can prove to be very valuable. Influencers are people on the internet with a huge presence and following. These people, depending on your niche, can boost your sales significantly. People are more likely to indulge with influencer advertisements than they are with social media ads.
  2. Carousel format content can feature various products in a swipe-next format, where you can boost your top-selling products with links to buy them.
  3. Video and image ads are always helpful in nurturing customers interested in your brand and eventually turn into paying customers.

There are ways to sell directly on social media these days. Instagram and Facebook shop features allow you to set up an e-commerce style storefront on your business pages and divert customers towards your products from thereon. Even Snapchat is trying to partner with Shopify and come up with a tool of their own.

It is very clear from all the information present here that selling any product online needs professional level use of social media for fruitful results. If your brand is looking to make things easy, it is best to partner with experts from BM Consulting. We combine our years of experience and industry-relevant knowledge in digital marketing with helping you be a better virtual merchant. Contact us for a quotation today!

For further information on E-Commerce & Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********