Marketplace Success Case Study

Disclaimer: This document is strictly confidential and is meant solely for the use of the recipient and should not be reproduced or circulated without BM Consulting’s prior consent.

About Client

This India based client is a well-known manufacturer and exporter of tech-related accessories such as USB adapters, data cables, mobile covers etc. This client is well appreciated for the quality of their products and they were cherished for making these quality products available across the country.

 

AREAS OF CONCERN

Before they partnered with us, this client had low brand recognition and product visibility. This was because their products weren’t targeted properly and this is why they were unable to perform. On top of that, their advertising efforts were also un-optimized. Because of low sales and high spend; their Advertising Cost of Sales was increasing. All these issues were making their presence on Amazon an unproductive affair. This is why they decided to get some professional intervention, in the form of a partnership with BM Consulting.

 

STRATEGY

The best way to increase sales is to run product specific campaigns. We targeted specific high performing products which had the most chance of making sales. Since there were campaigns in place already by the client, we optimized them in every way, by improving bids, ad copies, targeting parameters etc.

Then we planned a daily budget limit to control the advertising budget. This way we could direct our efforts towards improving the sales within the budget instead of overspending. We also implemented the strategy of adding negative keywords, which prevents the ad budget being spent on irrelevant search queries. This further helped in targeting the right audience.

 

Results

Gradually, all areas of concern stated above were addressed and resolved. Due to the strategies we implemented, there was a visible growth in sales and increase in product visibility. The ad campaigns performed better than before, and the client even got the best seller tag. A few of their products that we targeted specifically ranked as the “best in category”.

The ROAS has improved from 3 to 3.6 and sales also gone up by 100% within 6 months time. 

Case Study of Google ads for an USA Seller

Feed ads case study

Disclaimer: This document is strictly confidential and is meant solely for the use of the recipient and should not be reproduced or circulated without BM Consulting’s prior consent.

About The Client

This USA-based client is well-known for its range of premium quality of Beauty Products like Eau de Parfum, Candles, Diffuser, Body Lotion, Air Mist etc. Due to the fine fragrances and award-winning interior aromatics of the products, it has spread worldwide.

Areas of concern for the client

Feed ads case study

Strategy Implemented

Google ads strategy

Results

Result Data feed management

Google ads case study

The below graph represents a time frame since our association with the client from the month of 28th June to 8th November 2021. It can be clearly seen that the sales increased over a period of two months. If you want to check references please write to us at [email protected]

Digital Marketing Service for Shopping Ads client

Digital Marketing Service for Shopping Ads client by BM Consulting

INCREASING ECOMMERCE REVENUE BY TEN TIMES - A CASE STUDY

About The Client

the client is a California based company that was developed with the intention of offering an ultimate hydration experience to the people. The founding members of this company were aware of the fact that most of the bottled alkaline water was prepared without any scientific knowledge of alkaline water and its effects on the human body.

The client range of alkaline infusers helps you to prepare all-natural, anti-oxidant, mineral alkaline water with electrolytes in minutes. Client Alkaline is compatible with most reusable water bottles and lasts very long as you can just refill the bottle instead of buying a new one from the market. Client Alkaline is an ideal way to infuse your water with vital minerals and electrolytes and increase its pH up to 9.5 in minutes.

Why Did The Client Choose Us?

In the initial stages, the Client had to compete against well-established competitors in the market who sold bottled alkaline water. The client was advertising the product through shopping ads but failed to reach the expected sales figure due to high ACoS.

BM Consulting took up this challenge and designed strategies to bring down the ACoS and thereby improve the performance of the shopping ads. BM Consulting started working with them in December 2019 and since then the client’s sales charts have seen an upward trend.

Past Data Research Proved To Be Helpful

The client had already been running Shopping Ads, which meant we had a lot of data to explore and study in order to come up with new strategies. Our team spent a good amount of time studying this historical data which later helped us to experiment with different bidding strategies.

The below graph offers a glimpse of the client’s performance before they started working with us. As you can see, the cost was very high ($2874.07) as compared to the revenue generated ($1331.22) in the period from Dec 2018 to March 2019.

Past Data Research

Implemented Multiple Strategies To Find The Most Productive One

The conversion rate was very low as compared to the advertisement cost when we started working with Client, hence we needed to take immediate measures to improve overall account performance in the long run. Our team performed detailed research of the target demographic in order to understand their buying patterns and perform keyword research. We tried multiple Google Ads Bidding Strategies that allowed us to zero in on the one that gave great results.

During the period between Dec 19 to Mar 2020, we succeeded in bringing down the ACoS from 215.90% to 30% and increased the ROAS by 10X. We did this by utilizing a manual bidding strategy and introducing a Smart Shopping campaign. We also created a Brand Search Campaign to push sales further.

Strategies for Adwords

It is clearly seen from the above graph that sales increased during the period from Dec 2019 to Mar 2020. In this period, the total revenue generated was $13390 against a cost of $4016.87.

During the campaign, we continued to monitor and optimize the campaigns, created new campaign types and kept checking on negative keywords to control irrelevant traffic and prevent wasted spend. Google Smart Shopping also gave us an opportunity to reach a larger audience and convert them into potential customers.

We Delivered Exceptional Performance Even During The Pandemic

The client decided to limit the daily budget from April 2020 due to the COVID-19 pandemic. Due to this constraint, we had to pause some campaigns which were costing more, while in shopping campaigns we disabled a few low-performing products. In spite of such conditions, the remaining campaigns performed exceptionally well and delivered great results, which can be seen from the graph below.

Adwords Performance During The Pandemic
Before:
Date Range – Apr 2019 – Aug 31 2019
Cost – $3339.05
Revenue – $3662.13

Adwords Performance During The Pandemic
After:
Date Range – Apr 2020 – Aug 31 2020
Cost – $1678.64
Revenue – $9795.14

 

BM Consulting Gets Results

It is to be noted that our digital marketing experts were able to accomplish this type of success by being dedicated to Clients long enough to continuously monitor and test their advertisement campaigns and strategies. BM Consulting breathed new life into the search engine optimization and digital marketing areas of Client in a very short time frame. Our expert team of digital marketing experts helps big as well as small companies to boost their sales and connect them with their ideal customers.

Google Adwords Educational Institute Case Study

Client Overview

Client was established in 1998. It is counted as one of the first institutions in Pune that provides SAP related Education and Consulting services. With other similar achievements during its tenure in the industry, they has established itself as a leading brand in India in IT & Business Education and Consulting.

Client’s challenge

Beside 17 Years of industry experience, client was facing a huge drop in admissions for the last 6 months. The challenge was low internet penetration.

Approach

Our team started working on root causes analysis which can be summarised as follows:

  • SEO was not good and content was not up-to the mark.
  • Client in-house team where not professional investing on Google Adwords & Facebook marketing.

Considering the above cases, BM consulting took appropriate stances to overcome the client challenge. We provided the client with a comprehensive service including ongoing search strategy and implementation, user experience testing, landing page design and the provision of an Google adwords display network and search network.

Results

  1. Monthly traffic grown from 1500 sessions to 7902 sessions.
  2. Conversion rate increased from 4.2% to 5.62%
  3. Bounce rate decreased  from 65% to 53.70%
  4. Monthly Leads (Contact form) increased from 325 to 490
  5. 40% reduces in month Advertising budget 
  6. 45% increase in leads compare to previous month

Traffic Sessions in last 6 months

Case StudyGoal completion over 3-4 months 

goal

Client speak
We are very happy with the results we have got ever since we tied up with you for our website management and SEO. Your team has been very helpful and we would like to continue our association with BM Consulting. Wish you good luck and we hope for more of such good results which will benefit our business further. – Chaitrali , Marketing Head

AMAZON PRODUCT SPONSORED ADS: CASE STUDY BY BM CONSULTING

Amazon sponsored product ad campaigns are a quite effective section of Amazon services through which sellers can benefit at large. Significant increment in sales and reduction in Amazon/Advertisement cost of sales are achieved by accurate and appropriate campaign management. This service of Amazon expands the visibility of products on the marketplace and provides for special placements for products such as page 1 of search results, thus resulting in sales increment. Below elaborated are two sellers whose campaign management was undertaken by BM Consulting.

BENISON INDIA – Dealer for sewing machines
DHARMAYA – Cosmetics Dealer
Client Requirement:

All sellers who are connected with a marketplace such as Amazon have similar issues as listed below:

High ACoS values. Advertisement cost is the percentage of total cost on advertisement. The lesser this value, the more profit one saves.
Not enough sales
No significant numbers of impressions and clicks
Approach:

Being a Google partner company, BM Consulting has the privilege of a strong background and a lot of experience with keywords. Correct keyword research together with accurate optimization techniques are applied to the Amazon seller campaigns such that the glitches faced by sellers are greatly reduced and sales are increased.

Results:

Noted increments in the number of impressions, clicks and sales are observed for the clients after execution of campaigns accurately. ACoS values are seen to reduce over 50% of previous values.

Client Speak:

“It has been a priviledge to have your Team BM Consulting as my Advertisement Consultant.

1. Because of them my Sales has increased by 200% in amazon.in.

2. No doubt to promote sales we need advertisement. Their management team was able to give me maximum benefit by increasing Sales whereby my Advertisement Cost On Sales (Acos) is very less.

3. My advertisement Budget is used by BM Consulting and proper allocation of my Budget is done. I can also review their work in Amazon.in”

– Dharmaaya Enterprises

The Rise Of Ecommerce In The Upcoming Times

The world will never be the same after this ongoing pandemic. COVID-19 has forced businesses across the globe to rely on basic survival instincts to hold their business from falling apart amidst this crisis. Panic buying of household essentials dramatically increased during the pandemic, which led to the boom in the sales of companies that offers those products. The world-famous retail company Walmart experienced a 97% rise in sales in the second quarter of 2020 in the United States.

The lockdowns enforced by governments have also led to a drastic change in the consumer segment of the e-commerce industry. Before this pandemic, it was generation Z that was more inclined on buying stuff online. However, even adults and senior citizens are now preferring to shop online rather than standing in queues at a mall or supermarket.

The rising trend of online shopping

The ongoing pandemic has brought a paradigm shift in the way the e-commerce industry operates as businesses are more focused on offering everyday essentials rather than luxury goods like jewelry, clothing etc.

People have now realized that it is not only safe to buy goods by sitting in the comfort of their homes but also time-saving as well. Even small stores are offering home delivery options to keep up with the rising trend of online shopping. Since people are now stocking up on medical supplies as a means to avoid the spread of the virus, sales of goods like sanitizers, masks, face shields and PPE kits is at an all-time high.

Mobile E-commerce – The New Normal

Mobile commerce is going to be the new normal when it comes to shopping for products online in near future. More and more companies are now striving hard to make their websites mobile-friendly in order to boost their sales. According to an estimate, 53.9% of all e-commerce sales will be done through mobile devices.

While it is true that mobile e-commerce is profiting, it needs a lot of research and timely improvisation if you wish to keep the online shopper engaged on your website. The use of Progressive Web Applications (PWA) is gaining popularity to reduce bounce rates. This application stays on the user’s home screen and loads instantly, irrespective of whether the user is online.

The Move Towards Automation

Even though some countries are slowly moving back to normalcy, the after-effects of the coronavirus are still prevalent in society. This has led to many businesses reducing the number of people working for them and moving towards automation as a means to keep the business running amidst this crisis.

There are numerous areas where automation can be applied when it comes to the e-commerce sector. You can use it to list new products on multiple channels, identify and cancel high-risk orders or schedule inventory alerts for reordering. Whatever you do, automation is bound to eliminate the risk of human error and increase productivity.

In developed countries like the United States and Japan, warehouse robotics has become a go-to option to cut costs and improve efficiency. In fact, there are now more than 3200 robot-enabled fulfillment centers worldwide. The use of Artificial Intelligence (AI) has also seen an upward graph, which puts the future of e-commerce on a whole new level.

The Digital Transformation

Small and Medium Enterprises (SMEs) have always lagged when it came to e-commerce participation, especially in OECD countries. These SMEs were devoid of digitalization before the crisis and hence had to shut their businesses during the countrywide lockdowns. However, governments are taking drastic measures to bring these enterprises back to life.

Governments in various countries are now doing their best to bridge the gap between these traditional SMEs and the online retail sector by offering economic relief packages that bring modern technology to their doorstep.

Countries like Korea and Japan are encouraging these SMEs to go online by offering support programs. China and Singapore helped the MSMEs during this crisis to make a smooth transition to e-commerce by giving them access to e-commerce platforms with global reach. Such steps will play an important role in reviving the fallen economy.

Summary

In the past, the sale of products like fashionable jewelry, high-end clothing and electronics accounted for a large profit in the e-commerce sector. However, this pandemic has made people concentrate more on what they need rather than what they want. In addition to this, the rising inclination of consumers towards buying products online has opened new doors of opportunity for business and has paved the way for their expansion towards new customers and types of products.

The retail world is not going to be the same after the coronavirus pandemic. There will be those who will go back to their old habits and get things done in an old-school way. However, one thing is for sure that for those who have found solace in adjusting to the ways of the online e-commerce system, a sharp rise in sales will be waiting for them.